def _find_player_name(self, row):
return row('<STR_LIT:a>').text()<EOL>
Find the player's full name.

Find the player's full name, such as 'James Harden'. The name is the
text displayed for a link to the player's individual stats.

Parameters
----------
row : PyQuery object
    A PyQuery object representing a single row in a boxscore table for
    a single player.

Returns
-------
str
    Returns a ``string`` of the player's full name, such as 'James
    Harden'.