def create(self, friendly_name):
data = values.of({'<STR_LIT>': friendly_name, })<EOL>payload = self._version.create(<EOL>'<STR_LIT:POST>',<EOL>self._uri,<EOL>data=data,<EOL>)<EOL>return ServiceInstance(self._version, payload, )<EOL>
Create a new ServiceInstance

:param unicode friendly_name: Human-readable name for this service instance

:returns: Newly created ServiceInstance
:rtype: twilio.rest.chat.v1.service.ServiceInstance