Gadget: The Tampa Times Saturday, December 3, 1977 ISection B
 Video games just a passing fad,
 top toy company executive says
 EAST LONGMEADOW, Mass.
 (UPI) - The toy industry will be mak
 ing more and more electronic games in
 the future, but video entertainment is
 just a passing fad, says an official of the
 happened with CB radios, 35 mm pho-
 tography and stereo components," he
 said. Moon said people become bored
 with video games after about a month.
 world's largest and oldest game comBut he said Milton Bradley and the
 rest of the industry is moving toward
 electronic games. He noted that his
 firm has introduced two new electronic
 games for this year-the Comp IV and
 pany.
 "Americans love gadgets and this is
 just another gadget," Michael Moon of
 the Milton Bradley Co. said Thursday.
 The problem with the toy industry his-
 torically is that it overreacts to trends.
 Electronic Battleship.
 The electronic ine now represents
 about 15 per cent of the sales for the
 "It (video) is the same thing that company founded in 1886, Moon said.
Video Games Are Just a Passing Fad - Milton Bradley (1977)