While doing some research for a pitch the other day, I came across this. The Transport Accident Commission in Melbourne have installed a 60m long table with 257 place settings, which represents the number of people who won&amp;#8217;t make Christmas lunch this year as they have died on Victorian roads.
It&amp;#8217;s another sensational example of ambient or experiential marketing. Hard-hitting and designed to be talked about, there&amp;#8217;s no question it resonates.
Stunning.