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Elizabeth "Betty" Woolsey bought the first parcel of Trail Creek Ranch in 1942 after discovering the incredible powder skiing leading down to what is now the Ranch's Main Lodge. She soon discovered that the summer activities were just as appealing. She quickly expanded the ranch property to the 270 acres it is today. Upon her death in 1997, she had the Ranch placed in a conservation easement with the Jackson Hole Land Trust to protect it from development of any kind.

Betty Woolsey was the Captain of the first women's Olympic ski team in 1936. She was an incredible athlete and individual. She had great determination to share the simple pleasures of the outdoor and western life with her friends and family.
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Your hosts, Muggs and Alex, have continued to share these things with their guests, and hope to help introduce you to the beauty and excitement of Jackson Hole.

Muggs has been at Trail Creek Ranch for 70+ years (wow!) and is a one of a kind. She remembers the ‘good old days' and is happy to share her stories.

Alex has been at Trail Creek for 30 years and she and her husband, Mike, are raising their family of four boys in this valley paradise.

Trail Creek Ranch has been a working Guest Ranch since 1946, entertaining guests from all over the world. In the early years, guests would come for a month at a time and enjoy their vacation at the Ranch and go on extensive Pack Trips into the Teton Range, the Gros Ventre Range and into Yellowstone.

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Jackson Hole, the gateway community to Grand Teton and Yellowstone National Parks, lies at an altitude of approximately 6,280 feet in a valley at the base of the Teton Mountain Range. Located in Northwest Wyoming, Jackson Hole is comprised of the Town of Jackson, as well as Kelly, Moose, Moran, Wilson and Teton Village. This spectacular valley in the mountains offers residents and visitors alike an unparalleled array of outdoor activities for year-round enjoyment. From world class skiing, snowmobiling, backcountry touring and dog sledding in the winter, to horseback riding, hiking, rafting, fly fishing, mountain biking and rock climbing in the summer, there is fun and challenge for everyone. In addition to the incredible scenery and unlimited recreational opportunities, Jackson is also known for its genuine western charm, nationally recognized arts center in the nation, and for quality events such as Old West Days and the Fall Arts Festival. Although Jackson Hole has undergone change since homestead settlement in the 1880's, the reasons why people come to the area remain the same. The old west feeling of small town hospitality, the people, scenery, abundant wildlife, and recreational activities continue to attract people from all over the world
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Meet The Students: Vicki Ainsworth

Home / News / Meet The Students: Vicki Ainsworth
23 May 2018

We’ve met the trainers, now it’s time to meet the students of the Amana Living Training Institute (ALTI).  We’ll be publishing regular interviews with current students to give you an insight into what it’s like to study at ALTI.

Name: Vicki Ainsworth

What is your professional background?

I’ve worked predominantly as a cleaner but also as a courier.

What course are you currently studying/training in?

CHC33015 – Certificate III in Individual Support (Ageing).

What are your future career goals/aspirations?

For now, to pass this course and grow my skills.

Why have you selected to study at Amana Living Training Institute?

I researched a variety of training providers and decided Amana Living was the best one as it works across pretty much every aspect of aged care – right from residential to home care.

Why have you been drawn to work in the aged-care industry?

My father had dementia which initially exposed me to aged-care. I also worked as a cleaner at another aged-care organisation where I found I really enjoyed talking to and working with older people. I have a real passion for it. Just a ten-minute chat with a resident can brighten their day and yours.

Is the course what you expected?

I didn’t expect it to be this challenging. I’m more of a hands-on person, so I’ve found a lot of the theory side of things rather difficult. However, I understand the importance of it and the trainers are so helpful. They’re extremely passionate, patient and motivating. Even when I have felt challenged, the trainers have made me feel comfortable which has certainly helped me in my learning.

What are the advantages of studying at the Amana Living Training Institute?

Again, the trainers have stood out for me. They have years of actual workplace experience, so they really understand the ins and outs of the industry.

What has been the most enjoyable/rewarding part of your course?

I’ve really enjoyed educating myself – I feel I have learnt so much already. I also really enjoyed going to one of the sites (James Brown Care Centre in Osborne Park) where the staff were accommodating and welcoming. They were so helpful and it has given me a great insight into what it’s like to work at a residential care centre. We were also trusted and able to go at our own pace which made the whole experience a comfortable one.

What has been the biggest challenge?

Getting my head around the theory. As I mentioned earlier, I feel I am more of a hands-on learner, so it’s been a bit of an adjustment for me. That said, it’s been a great learning curve and I am really enjoying it.

What advice would you tell people thinking about training at the Amana Living Training Institute?

Just go for it! It’s a wonderful place to learn as you’re treated so well.

If you’d like to pursue a career in aged care like Vicki, contact the Amana Living Training Institute on 1300 492 793. Our professional and friendly team will talk you through the courses and training available and help you take the first step into a new career.

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New York – July 15, 2019 – GoCoach is excited to announce its latest partnership with brunchwork.

brunchwork is one of the first and largest colearning companies. They teach 10,000 millennial professionals annually in NYC, SF and LA. brunchwork runs dynamic power brunches with industry leaders like 2020 Presidential Candidate Andrew Yang, HBO’s President, Rent the Runway’s cofounder, many Midas List investors, and more. Built on behavior science, their colearning program combines expert knowledge and peer-to-peer mentoring across companies.

GoCoach is a learning platform that is also agnostic for all learners to come to our mobile coach marketplace and pick professionals to upskill them to own their career. GoCoach provides education for all with coaches, coachees and the many companies they partner with to develop talent through their holistic learning platform. This partnership between GoCoach and brunchwork exemplifies safe and supportive places for people to learn from leading industry professionals.

“I am thrilled to announce this partnership to provide education to all that is diverse and inclusive for anyone to further educate themselves. There are too many companies out there that are still being selective on who they educate and our partnership with brunchwork amplifies our mission of education for all.” Kristy McCann Flynn, CEO/Founder of GoCoach

“I am excited about partnering with GoCoach and the shared values between our companies. We are united in our mission to help more professionals learn and succeed in their careers.” Paulina Krapis, CEO/Cofounder of brunchwork

About The Companies:

  • GoCoach provides personalized learning so companies can empower the people they hire and retain them.
  • brunchwork is a colearning community that empowers millennial professionals with expert knowledge and peer-to-peer mentoring.


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14 Nov 2019
11:00 am ET 60 min

Resilience is an important skill for individuals and teams within organizations. In modern workplaces, where disruption, innovation and organizational change are the norm, the ability to cope with stress and unexpected challenges is critical. Building teams that not only survive but thrive in these situations is key to organizational growth and development.

Join us for this complimentary Training Industry webinar, sponsored by MHS Assessments. Your host, Tanya Hudson, business psychologist, will highlight how you can build and develop teams that are better able to adapt to stress and adversity, are less likely to suffer from burnout, and are more resilient to change.

This interactive webinar will provide easy-to-understand insights on:

  • What resilience is and how to measure it.
  • Why we need resilient teams as well as resilient individuals.
  • The Hardiness Resilience Gauge (HRG) and its usefulness in developing resilient teams.


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Reeves College

Reeves College
108 weeks
$25,000 - $100,000

Reeves College

Contact School

By requesting this information I agree to Media Classified’s Privacy Policy and Terms & Conditions. I also agree to receive Media Classified and Reeves College electronic communications. You may receive info by email, phone, or text from and/or it's partner schools. You may opt-out at anytime.

Program Description

Due to the growing interest in natural health and human longevity, the general public is exhibiting an increased awareness in natural and holistic medicine and, in particular, Traditional Chinese Medicine and acupuncture. In fact, many extended health benefit plans now recognize the legitimacy of these disciplines and not only refer their clients to, but also pay for the use of, the services of qualified practitioners. Our program is designed to meet the needs of health care professionals who wish to broaden their knowledge in order to increase their clientele, acupuncturists from other provinces and countries who wish to further their studies in Alberta, and individuals who are completely new to the field, but have a genuine interest in acupuncture. Our Acupuncture program is a unique, 27-month program that consists of courses in acupuncture, tuina massage, and western medicine. It is a condensed version of the 4-year programs offered in TCM universities in China.

Acupuncture Course Details

The Acupuncture Course at Reeves College is a None Healthcare program that lasts approximately 108 weeks. You can find this program at multiple campus locations. Career opportunities that are related to Acupuncture Course earn an average total salary range of $25,000 - $100,000 annually – the only credential requirement for this course is a Diploma

This program will allow you to enter the Healthcare job market at a higher pace and armed with all the required talent and skills. This course includes Healthcare industry certifications to reflect the growing requirements in this fast pace competitive world. Stay one step ahead & evolve much quicker than your competitors and the market.

At Training Places, we always strive to narrow down your search by providing nearby schools and colleges that interests you, while guiding you towards the training courses and programs that you want to enroll in.

Learn more about the education and preparation needed to become an Acupuncture at Reeves College by filling out the contact form today to propel your career towards your dream job.

Disclaimer: We make every effort to provide accurate information on Healthcare courses and programs provided by Reeves College. However, this information on Acupuncture course is subject to change without prior notice and we would highly encourage that you contact the school and colleges directly to verify this information before applying.

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Other Reeves College Programs


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We are adventurous

 Your adventure and mine might be different. There is no objective line that defines adventure, and we respect that.

Small tramper • By matthew. Licence: C.

We are self-reliant

Sometimes, everybody needs a helping hand. But we equip ourselves to handle any problem we might encounter.

We stand for wilderness

The wilderness is not ours, but we love it, we play in it, we make it home, and we protect it.

We stand for conservation

 Biodiversity and wilderness walk hand in hand. We take care not to spread pests and diseases.

Didymo • By matthew. Licence: cc by-nc.

We are welcoming

We welcome new members, and new trampers of all ages and abilities. We share knowledge, and we help each other out.

We respect Māori beliefs, rights, and values

We acknowledge Māori wāhi tapu (sacred sites), cultural values, and place names. We respect Māori land claims, and the redress process under the Treaty of Waitangi / te Tiriti o Waitangi).

We respect land owners' rights

We communicate with land owners, follow their directions, and stay off their land when asked.

We respect other users

Hunters, mountain bikers, runners and others visit back country tracks and huts. We share the space with them.

We respect each other

We have different points of view, different abilities, different beliefs. We acknowledge, value, and respect that diversity as a part of any healthy community.


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Tuesday Trash Bubbles: Embrace Your Vintage

For a while now, I’ve been considering a monumental milestone… I am approaching the half century mark at warp speed. There is no stopping it. I can’t hit the pause button, or rewind to an earlier time. I am powerless.

What does one do in such a situation?

Not sure about the rest of you, but I constructed a Trash Bubble encouraging myself to Embrace Your Vintage.

It all began with the dread fifty brings and a used wine cork.

Recently, I’d saved the packaging from a Faber Castell Big Brush Pen because I liked the scrolling design printed on it. It made the perfect housing for my bubble.

As I considered the cork, the word VINTAGE kept nagging at me. I’m so vintage, I’ll soon be an antique! But wine, fine wine, gets better with age, right?

It was time to begin looking at possible items for inclusion with an eye toward supporting that old adage.

My husband had found the old grape bunch button not too long ago and it fit the theme, so it went into the pile.

Digging through my bits of this and that, I turned up the vintage automobile, a small piece of rusty upholstery trim, a rusty bit, a sales tax token and tea bag wisdom. “The paradox of age:” it says “The young want to be old and the old want to be young.” Perfect!

The year would have to be incorporated inconspicuously… bingo balls and markers are always good for that.

The ideal placement for the cork left room at the top and bottom. I took that opportunity to hang a feminine charm from it and added a vintage political thimble (Vote so-and-so for Sheriff) that had seen better days, topped with apiece of brass hardware.

The whole thing was sealed up with washi tape and brads.

Voila! I now have a talisman to Embrace my Vintage! Any time I start panicking, I’ll just meditate on the the message it bears.

Happy Trash to you, until we meet again!

Red is a Chic Partner!

Red is a Chic Partner I Red is a Chic Partner! This is my latest block-style assemblage piece. Limiting my palette provided me with more options than I could have imagined. I played to my heart’s content with all manner of supplies until I achieved a cohesive piece that spoke to my soul. My hope is that it would also speak to the soul for whom it was created. Once again, I sent my work out into the world… this was a birthday gift for a dear friend who shares my affinity for the color red. Red is a Chic Partner II As the wood blocks were untreated, I began with coats of gesso… white where color would be applied, black on all other surfaces.Red is a Chic Partner IIIOnce my color was down, I began picking out background elements. Mostly, I used rubber stamps and black Staz-on ink, but you’ll find printed papers and tissue tape were also used.Red is a Chic Partner IVWords were essential. Some came in the form of rubber stamps, some were stickers (Tim Holtz) and others were magazine cuts.Red is a Chic Partner VStencils weren’t something I intended to use, but when it came to the stark black of the “Embrace Imperfection” side, I went at it with white acrylic and a Tim Holtz stencil. In the end, I was happy with the contrast it provided.Red is a Chic Partner VIA little personalization… “J.” All of the edges were finished using the direct inking method and a black Staz-on pad.Red is a Chic Partner VIIVintage buttons, stacked and glued, popped from the center of the crisp doily stamp image. The heart with wings was a Masonite cut from Retro Café Art Gallery. In fact, a good many of the elements used here were purchased at Kristin Hubick’s online shop which can be found here: http://www.retrocafeart.com/ I love the selection of unique supplies Kristin offers at Retro Café Art. Check it out… I think you will, too!Red is a Chic Partner VIIII topped my stack with a vintage Frozen Charlotte head. Originally, I was entertaining the use of a finial, but I found I could not part with my favorites and those I could have let go, did not seem to do the piece justice. Charlotte to the rescue! It wouldn’t be the same without her.

Hope you enjoyed this piece!

Happy Trash to you, until we meet again!

On My Desk: A Li’l Bit of All Hallows Eve!

Most recently, I have been working on more seasonal pieces. A bit of spooky ghoulishness, if you will.

Retro Cafe Art Gallery (www.retrocafeart.com) ran the Gothic Tombstone ATC swap again. This was my first time participating and I had great fun with it.

Tombstones in progress

Tombstones in progress: humble beginnings

A bit overzealous, much of what I originally planned to include, ended up being swept aside for another time.

They turned out well, I think. Though if I’d had more time, I’d have experimented more and created two sets.

Here’s a closer look at each one:

Just yesterday, Kristin Hubick of Retro Cafe Art Gallery posted her photo of my pieces. It’s the best one by far, so I thought I’d share it with you here.

Retro Art Cafe's pic of my 2014 Tombstones

Quite flattering, I think. And I love her use of the stacked carpenter rules!

Mail art was not forgotten in my creepy antics. Quite the opposite, really. Using 6-pack carriers, I cut out twenty-six 4×6 pieces and went to town! This is the result…

Nosferatu (4)

Nosferatu (4)

Sadly, there were only four of the Nosferatu postcards. Bummer, ’cause they’re my favorite!

Saranac Old (6)

Saranac Old (6)

I had two different designs of the Saranac Pumpkin Ale carriers.

Saranac New (8)

Saranac New (8)

Finally, Magic Hat’s Wilhelm Scream carriers, with curved top edges, allowed for odd-shaped postcards.

M.H.W.S. (8)

M.H.W.S. (8)

Look for these to land soon, in a mail box near you!

Not sharing the backs, there’s gotta be some kind of surprise, right?

Happy Trash to you, until we meet again!

On My Desk: Two Women

Mail art calls are a great way to stretch myself, to let go of my inner sensor and just run with the first thing that comes to mind.

It’s the most freeing thing I do in the studio. Suffice it to say, it doesn’t happen as often as I might like.

This week, I finally had some time to get down to work on a mail art call from Moan Lisa, whose theme was Two Women.

The imagery of the collage came together quite serendipitously. As you can imagine, I was ecstatic over that development and my mind played as I cut and glued, coming up with a tale to accompany the piece. Combining my two strengths in this way happens far less than you might think. Below, you’ll find the result of my efforts. Your thoughts are most welcome.

Two Women Descend A Staircase

The story is micro-flash fiction, that is to say it’s less than one hundred words in its entirety. Enjoy!

Happy Trash to you, until we meet again!

ICAD 2014 Week 2!

Weekend get-aways really have a way of thwarting one’s efforts to stick to the challenge. The second week found me already lagging behind. I took any opportunity I could to catch-up, even going so far as to delay my Monday post ’til Tuesday.

A Cigar Band Sampler

A Cigar Band Sampler

Day 9 was a cigar band collage. I worried, needlessly, that I may not have collected enough to cover my 4×6 card. I really liked the way it turned out.

Big Pharma

Big Pharma

‘Big Pharma’ was a collage of prescription label bits and some medical security envelope print. Not my best work, but the point was to poke fun of the prescription drug industry.

Green Stamps Benjamin Franklin

Green Stamps Benjamin Franklin

The ‘Green Stamps Benjamin Franklin’ card was strictly for fun. I combined coordinated bits of this and that to give it a vintage feel and yet keep to the S&H Green Stamp colors.

Liars' Club

Liars’ Club

‘Liars’ Club’ began with an old newspaper clipping and grew to include tape, a stamped image and vintage advertisements layered on a 4×6 index divider.

Scrap Work

Scrap Work

‘Scrap Work’ was a fun way to use up bits of paper I’d found scattered on my table top.

Security Flowers

Security Flowers

Experimenting with security envelope print as an art supply gave life to ‘Security Flowers.’

It's Black & White

It’s Black & White

The work with security envelope print continued in ‘It’s Black & White.’

That brings me through Day 15. I’m still down by two days and hope to be fully caught up by next Monday’s ICAD post. Wish me luck! I’m gonna need it!

Happy Trash to you, until we meet again!

On My Desk: Bingo Birthday!

A friend of mine celebrated a birthday this past week. I wanted to do something special for him… but what? I had just finished the 100th birthday card for a friend’s mother and thought, “Why not?”

Standing in the studio, I turned round and round, slowly taking in my surroundings.

Most of my supplies are stored in clear glass jars so I can see what I have to work with at a glance. The things that are “put away” hardly ever get used because I have to count on my cluttered mind to remember their existence.

Out of the corner of my eye, I spied the stack of bingo cards, a yard sale find from last summer. The topmost card contained the number 33, the age my friend would be on his birthday. I immediately grabbed my jar of numeric game pieces and searched for… what else? The number thirty-three!

This is what developed…

Bingo Birthday 33

Now, I have cards on the brain. Maybe it’s time to make Valentines?

Happy Trash to you, until we meet again!

On My Desk: Eclectic Paperie’s Get Altered Clock Challenge!

Anyone who knows me, knows I have a passion for time pieces. Ever since I was a little girl, I have been drawn to all sorts of clocks and watches. To be honest, I think my grandmother’s cuckoo clock started it all.

In any case, our small house is home to more than a dozen clocks and even more watches. Many of my favorite quotes and sayings are based on that all elusive quality: TIME. Was it any wonder then, that the Altered Clock challenge from Eclectic Paperie immediately consumed my thoughts? http://eclecticpaperie.blogspot.com/2013/04/get-altered-challenge-clocks.html

At first, I toyed with the idea of altering an antique, but I couldn’t bring  myself to do it. I finally settled on a new clock that we’d relegated to the Goodwill pile. So excited was I, by the vision in my head, that I forgot to take a before picture. A few steps in, I finally remembered.

Altered Clock I

At this point, I had taken the clock apart, removed its hands and face and began applying paper tape (printed with gears) to the inside edge.

Delving into my stash of clock papers, I began layering a new face.

Altered Clock II

The base was cut from the reverse side of a piece of BoBunny 12″ Timepiece Dot and was tinted with Tim Holtz Antique Linen Distress Ink. I was pleasantly surprised to find that a paper dial I had saved from another project fit the edge perfectly. The center piece was cut from Recollections printed canvas and tinted with Tattered Angels Suede Glimmer Mist and Tim Holtz Walnut Stain Distress Ink.. In this photo, the canvas is being hand-stitched in place using black crewel thread and the blanket stitch, in keeping with the printed edge.

When the stitching was complete, I glued a cut-out from BoBunny 12″ Timepiece Tick Tock in the lower left corner, positioning it carefully between nine and six o’clock. Once dry, I added Graphic 45 numerals 3,6,9, and 12 from a Staples alphabet sticker sheet. Numerals 1,2,4,5,7,8,10,and 11 are Tim Holtz idea-ology Game Pieces that have been lightly sanded and brushed with Walnut Stain Distress Ink.

Altered Clock III

Happy Trash to you, until we meet again!

Imagine: A Different Kind of Bubble

Trash Bubbles are typically created from the discarded blister packaging meant to display consumer goods for sale. As their name states, they are filled with trashy bits serving as visual poetry within the bubble.

Today, I present a different kind of Bubble. This one arose out of a need to provide a unique piece for an assemblage I was building. The criteria were size and color. It could be no larger than 1 5/16″ x 1 1/2″ and needed to be colorful.

Digging through my collection of hardware, odd containers and found objects, I came across several vintage fuse tins. The tin slide was bright yellow and the plastic tray insert was clear. Once I realized that it fit the measurements, I thought, “Bubble!”

Vintage Fuse Container

Too small to display trashy bits effectively, I toyed with filler ideas. In the end, I used a small stamped image, to which color had been added, gluing it to the plastic so that the image could be viewed. I filled the space in the tray with multi-color mylar confetti leftover from another project and slid it back into the tin lid. Voila!

Although Trash Bubbles are amazingly eco-friendly, they do not have to be trashy. This piece goes to show that the only limit to the creation of Bubbles is one’s own imagination. I encourage you to create a Bubble of your own today. I would love to see what you come up with. Please share links to your creations in the comment section.

Happy Trash to you, until we meet again!

Inspiration, From Whence It Cometh?

If I had a dime for every time folks ask, “Where do you get your inspiration?” or “How do you think of these things?” I’d be rich!

Seriously though, where does that oft elusive quality, INSPIRATION, live?

For me, inspiration is everywhere! It’s in the patterns of nature, the words of a treasured author, the aspirations of a friend… It’s hidden in that painting I stare into so often. It grabs me on my daily walks: in a bit of over-heard gossip and the colorful trash that grabs my eye. Glossy magazine pages and songs are equally inspiring. I could go on and on….

Many artists have an inspiration board, or book. It’s a place where they tuck swatches, clippings, and other inspirational bits. I have a board because if the bits are tucked in the pages of a book, I forget about them; out of sight, out of mind.

In my studio, I also have what I refer to as a Living Collage. It is an assemblage of vintage mini-crates which holds little art, small treasures, found objects and bits that make me smile.

The contents of these mini-crates is ever-changing and evolving. Bits are removed for inclusion in projects. Other bits are added as they are found. The constant is the way I interact with the collage. Its simple visual display inspires.

Inspiration is not one of those things I can put my finger on. It’s a good deal like faith in that regard. It never abandons me, but sometimes I neglect it, or take it for granted.

What inspires you? I’d love to hear about it!

Happy Trash to you, until we meet again!

The Trash Bubble Concept

As I sit, writing this post, from Piney Creek Acres, it is approximately 20 degrees and snowing! I can’t tell you how happy that makes my heart! Winter was made for snow! Without it, there’s simply no point to the cold.

Snow at Piney Creek

Trash Bubbles were a personal discovery I made, while exploring the realm of Trash Poetry via mail art. I was looking for a unique way to reach out to my mail art friends at the International Union of Mail Artists (IUOMA.)

A collection of cool, plastic consumer packaging and its card backing had been growing for some time, with no idea as to how I would put it to use. I am drawn to colorful pieces with unusally shaped “bubbles.” Here are some examples:

TB 002

One day, I picked up a piece and began filling it with bits of colorful trash I had collected. I rummaged through the trash can in my studio for other pieces and filler. The end result was a self-contained ecosphere of trash. (Three Trash Bubbles later, I knew I was hooked!)

The first composition made me happy! I sealed it with paper bandage tape, added printed tape, ink, and stamped, inspirational words. A layered button and sticker adorns the divot in the center of the package.

A message emerged from the visible text, left to right, top to bottom: Be GENTLE with yourself. believe. dream. It’s your Lucky Day!

The second Trash Bubble was made from the very same paper bandage packaging. The change in color palette completely changed the feel of the piece.

Hershey's Heals

Look closely and you’ll see a BURIED cable flag, rusted tack trim and paper scraps rescued from the trash bin. A vintage button graces the center. Once again, the visible text left a message: Be GENTLE with yourself. DE CHOCOLAT-HERSHEY’S. WE HELP HEAL! Take the Scenic Route! You may find BURIED treasure!

The final piece in the series of three was a much brighter, more bold piece:

Orbit the Blue Moon

It’s message was no less inspirational: ORBIT the Blue Moon! HELP CLEAN UP YOUR WORLD! MEASURE YOUR SUCCESS!

All three Trash Bubbles were mailed to friends and thus began my Trash Bubble journey through mail art.

Trio of Trash Bubbles

Happy Trash to you, until we meet again!


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December 12, 2013

Carl Sandburg's Remembrance Rock

For years I have seen the signs for Carl Sandburg’s birth place. A Historic Site, this December when on our way to the Amana Colonies, I prevailed upon my husband to make a stop. I was amazed at how much there is to see at this site. The birthplace home itself is just a three-room […]


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Worm Farms…Tips and Tricks

After writing my post yesterday on how to build a DIY worm farm, I thought it might be useful to write another post explaining how to look after your worms, and also provide some reasons why you might consider worm farming in the first place.

In their National Waste Policy fact sheet, the Australian Government estimate that two-thirds of waste sent to landfill is organic. If you’re not sure what I mean by organic, it’s the waste that originally came from plants and animals which can be broken down. As well as the obvious grass clippings, food scraps and bones, this includes cardboard, paper and wood. In 2006-2007, Australians landfilled almost 14 million TONNES of organic waste. A full garbage truck holds 10 tonnes. Sending all that organic waste to landfill meant an extra 1.4 million garbage trucks on our roads. Even if you think Australia’s got the space, that’s a lot of unnecessary heavy road traffic, not to mention fossil fuel burning and airborne pollutants via vehicle emissions.

Next up, soil quality. Australia has some of the oldest land masses on Earth, and consequently they are nutrient-poor and with little organic matter. Perth has some of the worst agricultural soils in the world. (Someone once told me that it was officially the poorest soil in the world, but I can’t find anything that confirms it. However, ask anyone who ever tried to grow anything in the soil in Perth, and they’ll confirm it for you!) The sandy soil repels water and also nutrients. If you want to grow plants in Australia, you need to improve your soil by adding organic matter. And this is where the worms come in!

Worms and their castings. Castings are the product created when worms break down organic matter, and contain nutrients that plants can uptake easily.

Worms eat organic waste and break into down into a product called castings. These castings contain beneficial nutrients that can easily be absorbed by plants. Their texture also enables them to retain water and so they are great for improving soil structure. And they won’t burn plants, as some chemical fertilizers do. Castings are also suitable for seedlings. Worms also produce a liquid that needs to be drained – worm wee! (Or more technically, leachate.) Some tips on using worm wee are provided below.

And keeping worms is fun! It’s free, they require very little maintenance, meaning you can go on holiday for weeks and they will still be alive on your return – how many pets can you say that about?

Tips & Tricks

So I’ve made the case for reducing fossil fuels, reducing landfill, improving your garden and having fun…so what’s keeping you from getting your own worm farm? Is it any of these?

1. Worm Farms smell.

Actually, they don’t smell if you look after them properly. Castings have an organic smell similar to the earthly smell of soil. The main cause of smelliness is too much food. It can be tempting once you set up your worm farm to add every single scrap of food to it immediately, but worms only eat their body weight in food every day, so you need to start small and increase the food once the worm numbers build up.

2. I don’t have a garden.

Neither do I! The worm farm takes up only a very small amount of space, and it will take several months to fill up the worm farm with castings. You can use them with house plants or pot plants and even if you don’t garden, you are bound to know someone who does so just give them the box of castings once it is full.

3. I don’t have time.

Seriously, how much time do you think you need?! Once the worm farm is set up, all you do is empty your food scraps that you would have thrown in the bin into the worm farm. It helps to have the worm farm nearby – if it’s located at the bottom of the garden you are far less likely to make the trip.

This is by no means an exhaustive list, but hopefully covers some of the more common problems that you might encounter.

My worm farm smells

Likely cause: too much food

Solution: STOP ADDING FOOD! Give the worms a chance to eat what they already have. Anaerobic conditions (no oxygen) can also cause this so give the top layer a stir to aerate.

My worms are escaping

Likely cause: If it is only a couple of worms, there is probably not an issue. If there is a mass exodus, then there may be too much moisture or too much food.

Solution: Add newspaper to reduce the moisture levels, and stop feeding if there are large amounts of uneaten food.

I have other pesties in my worm farm

Likely cause: Not all insects in your worm farm are problems, and you should expect to find other creatures making their home here. But some pests indicate problems.

Solution: Burying food should keep unwanted pests at bay. Flies indicate there is too much food, so reduce the feeding. Ants indicate that the conditions are too dry, so add water.

Other Things to Know

  • You need to use composting worms for your worm farm – varieties such as red worms or tiger worms, as these are adapted to the conditions of a worm farm, whereas ordinary earthworms are not.
  • Worms prefer cooler conditions so on a very hot day, add an ice pack above the worm blanket to keep the inside of the worm farm cool. However, freezing will kill them! (This is not a problem we have here in Perth but may be an issue in cooler climates.) If you are expecting a frost, bring the worm farm indoors.
  • Worms do not have teeth, but suck in food. The smaller the food particles are, the more they can eat. Blending or chopping helps, but if you can’t be bothered, freezing the food then allowing to thaw will help break down the cell walls and make it easier for your worms. And if you can’t manage that, just try to bury your food so it doesn’t attract pests.
  • Worms don’t like acidic conditions and don’t like acidic food such an onions and citrus. Avoid giving these to your worms.

Worm Wee vs Worm Tea

You may come across references on the internet to both worm wee (leachate), and worm tea. The two names are often mistakenly used interchangeably, but they refer to different products. Leachate is what drains from the worm farm. Worm tea is a product made using castings, water and molasses, which are “brewed” for 24-48 hours. The main difference is that worm tea is aerobic, and so great for plants, whereas leachate can be anaerobic.

Leachate is fine to add to compost, but if your leachate is anaerobic it may harm your plants. I learnt this the hard way, diluting my leachate to a 1:10 ratio (1 part leachate for 10 parts water) and pouring on my seedlings, which caused them all to go yellow and die.

The way my worm farm is designed, my leachate does not have much contact with air and so will always be anaerobic. If your leachate drains freely into an open container it will probably be aerobic. You can try to aerate your leachate by diluting and exposing to air for a couple of days before using. However, always exercise caution when using on plants. Make sure you dilute 1:10 with water, and avoid using on seedlings, house plants or other temperamental plants.

Worm Farms…Tips and Tricks
7 replies
  1. Kyle
    Kyle says:

    Thanks for the info. Is it important to move the worms to new soil at some point? If so how often and how can you tell? Thanks.

    • treadingmyownpath
      treadingmyownpath says:

      Hi Kyle, the worms don’t need to be moved to new soil, no. They will live happily in their castings. You will need to replace the bedding eventually as it will get broken down. As long as there is no smell, no large amounts of other pests and the worms aren’t trying to escape, then the conditions are right and they’ll be happy.

  2. Jay
    Jay says:

    Thanks for the info. Found you after starting from scratch with two storage bins and harvesting random worms while weeding. They seem to be doing well and propagating. Appreciate your info regarding tea and pee. I add the pee in pure form to my house plants with no ill effects so far but will have more caution after reading this. True what say about it being fun. My kids live it! I’m finding myself spending probably too much time with my worms…

  3. Giulia Rodighiero
    Giulia Rodighiero says:

    Hi Lindsay, thank you for sharing this! I’m about to start my first worm farm using two buckets so it’ll have a similar design to the one in the post: I’m just a bit confused on how to harvest the worm casting.. won’t it be ‘stuck’ under the worms? also… I do have a compost pile that is always full of worms.. do you think I could move some of these to the farm and get it going like that??? thank you for your help!

  4. Joy
    Joy says:

    I have a worm farm a friend didn’t want. There a 6 round pieces , ashould I keep building up or is the one enough. Thank you in advance

  5. Peter
    Peter says:

    My worm farm was a great source of drainage which I diluted and put on the plants but over the last few months there isn’t any drainage despite plenty of worms. Renal failure! I have cleaned it all out, there is no physical blockage. Any answers here please? Thank you.

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The Beginner’s Guide to Politics in Middle Eastern Countries

The Middle East is often characterized by profound uncertainties. Many Middle Eastern countries experience alliances and dissolutions, war and peace, popular uprisings, and military coups. It’s important for investors to understand how the events in the Middle East news affect the region’s economy, currency, and investment opportunities. 11 IMPORTANT THINGS TO KNOW ABOUT POLITICAL RELATIONSHIPS

4 Ways Oil Prices Impact Opec Countries’ Economy and Currency

What does OPEC stand for? OPEC stands for the Organization of Petroleum Exporting Countries. The OPEC cartel dominates oil and gas supply around the world and influences crude oil prices in both oil-producing countries and oil-purchasing countries. It’s important for global investors to understand how OPEC’s policies affect the economies and currencies around the world.


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This is the cutest Defence Day tribute you’ll see today

These children paid tribute to the sacrifices of armed forces of Pakistan today

Pakistan is commemorating the 53rd Defence Day today in order to pay tribute to the martyrs of the 1965 indo-pak war. This is one of the most important days in the history of the country as, on 6th September, Indian forces launched a surprise attack on Pakistan.

Pakistan successfully defended the cowardly attack by its neighboring country but the victory wasn’t achieved without sacrifices from the Pakistani side.

Just like on any other 6th September, the day started with a thirty-one gun salute in the capital city of Pakistan with twenty-one gun salutes inside the provincial capitals of the country. Special prayers were also offered and the entire nation paid tribute to the brave martyrs of this country.

One of the best and the cutest tribute paid to these brave countrymen was by children of Islamabad’s private school who had gathered inside the Giga Mall.

The children wore khaki dresses and had words of praise for the armed forces. They also sang in front of the crowd and won the hearts of everyone who was present at the mall to witness these adorable children.

Share your opinion about the story!


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4 Tools to Monitor Your Tourism Business Reviews and News

I had a lot of fun this week hosting a Tourism Edge webinar for a group of businesses in the Kananaskis region of Alberta, Canada. In the session we addressed how feedback from your past guests is a wealth of information for tourism businesses. We also discussed how being vigilant about responding to reviews is important to attracting more guests. “Raised in reviews” and well versed in their nuances, many potential visitors evaluate businesses on how well operators respond to (negative) reviews, as much as the review itself.

While important, constantly scanning for comments and reviews related to your business is untenable. You have a business to run. Fortunately there are some affordable tools you may choose to invest in that can make the task much easier.

Rated from cheapest (free) to most expensive here are 4 tools that can help you keep you head above water while keeping your eyes on your online reputation.

Google Email Alert System (FREE)
You can sign up for Google Alerts quickly and relatively easily. Identify your brand/business name, common mis-spellings and other topics related to your business. Google will continually scan for instances when these terms appear together and you will be sent an alert straight to your inbox when they do.

As I have learned from experience, if you have a common business name or are interested in a common keyword make sure that you focus the search or you risk being overwhelmed with irrelevant alerts.

Google lets you use boolean logic rules to focus your search. It’s as fun to use as it is to say! 🙂

For example if you are a whale watching business in California consider including the state or nearby city as a keywords in combination with your brand, product or service. I.e. “Whale Watching + California + San + Francisco”

Reputology ($29 US/Month – Free trial)
Reputology helps you monitor and manage online reviews with alerts, dashboards, and analytics. A nice feature is the summary reports that help you make decisions based on consumer feedback.

ReviewPush ($39 US/Month – Free trial)
ReviewPush offers multi-site monitoring, keeping an eye on new reviews on Yelp, Google, YellowPages, and more. They send you an email when new reviews are posted and you can respond to that review directly via email.

Review Trackers ($49 US/Month – Free trial)
Review Trackers allows for multi-site monitoring in one spot, and attractively for tourism and hospitality businesses covers industry-specific review sites like TripAdvisor and OpenTable.

Give one of the tools a whirl and see if the time savings justifies the cost. I’d love to hear which system you preferred and how things went.Did you uncover reviews you did not know existed? Did you address a problem and gain a fan?

Want to get more guests with less work? Get realistic help for the tourism bootstrapper. Read more and drop me a line.

Affiliate Marketing – Logitech Web Cams

As I continue the journey of bringing my tourism business marketing expertise online, I am preparing to host my first free tourism marketing webinars Feb 1, 2017 (Procrastinator’s New Year).

Gear wise, in the tradition of the 4 Hour Work Week I am focused on being mobile so I am getting small transportable equipment as I build up my mini-webinar studio. First on the list was a webcam.

Logitech C920 or C930e

Looking at the options it was tough choice between the Logitech C920 and the C930e. Both are considered better than most other webcams on the market. To get the 90 degree field of view so I can show my students on screen examples over my shoulder (and not be smooshed into the frame) I went for the C930e. I will post an update with my impressions.

I’m an affiliate now

After working extensively in Affiliate Marketing in 2005 this is the first time I am an affiliate myself. I decided to see how the Amazon Associate system works. Monetizing online content is another experiment I am running for myself, my friends and students. If you are in the market for a webcam or anything on Amazon please use the links below.

Consider sharing your expertise and passion with the world in 2017!

Discovering my love of coaching was my biggest breakthrough in 2016 and I am going after it in 2017. I am ready to solve problems and inspire students across the globe as an online content provider. If you are on a similar path lets connect and share secrets! For any of you that have already taken the plunge I’d love to hear about your hurdles and successes!

And, for those of you who have not taken the plunge drop me a line for some tips. Subscribe to Socialgenics as I will be sharing regular insights. And, consider getting a Logitech c920 or Logitech c930 for yourself!

Looking for the best tourism business specific marketing advice?
Join the private Tourism School Facebook Group here.

Two Tourism Marketing Tactics – Social Ad Targeting

Happy new year to everyone and especially those of you marketing tourism businesses!

Having worked with over 100 tourism businesses I know two things to be true, you all work incredibly hard, and since time and money is limited, you need the Social Media marketing tactics that deliver big bang for little buck. For that reason I focus my advice into actionable and high potency hacks. Feeling revved up to hit your marketing goals this year? Start here!

Two Tasty Tips for Online/Social Ad Targeting

I had a lot of delicious treats over the holidays and hope you did too. I did not however have any Oreo cookies and it shows. They are on my mind so this post packs a two part punch on social ad targeting tips for travel businesses. Thanks to Claude Faerden from for the inspiration! Check him out when you are in Canmore, Alberta, Canada!

  1. Promote your experience to only the people travelling near your location.Targeted Facebook ads are the most flexible and accessible advertising opportunities for tourism businesses. Best of all for tourism businesses, with advanced (but still simple) targeting you can promote your experience to the people that match your exact desired demographic AND are currently visiting your destination. If your product or service can be bought with limited lead time, there is a clear benefit to targeting your ads to people that are logging-in near your place of businesses. Facebook’s”Travelling-In” location targeting effectively lets you remove all local Facebook users from your ad audience. Leaving you with only visitors/recent arrivals! This technique is extremely effective for hotels, restaurants, rental and tour businesses.

    Read how to create the perfect Facebook audience for your travel business.

  2. Put your  posts in front of past customers AND people JUST LIKE THEM on Facebook!
    Who better to put your paid ads and promoted content in front of than people that have done business with your before? No one… except maybe new people that are the same age, live in the same place and have the same interests as your past customers. If you have a mailing list of at least 1,000 people (even if you don’t use it) can can easily create a custom audience for you paid social content and extend it to thousands of new potential visitors just like theme. This is the number one tactic I recommend to anyone looking to experiment with targeted Facebook advertising. The cleaner and more current your email list the better. Consider excluding emails you know don’t represent your target customer.

    Read how to create a Facebook audience based off your past customers.

There is more free help where this came from.

Salivating at the thought of these tasty tactical treats? Take advantage of free practical tourism marketing advice. Drop me a line for a 15 minute coaching call. The more people I help the better I get, so reach out we’ll both learn something!

Shy? Don’t like free help? Follow me on Twitter.

Advertising and Marketing Socialgenic Uncategorized

Starbucks #RedCupArt = Seasonally Socialgenic

Famous for inspiring a cult following and even an anti-Christmas controversy the #RedCupArt Campaign is an annual bellwether moment for Starbucks and social media marketers. While you likely don’t have their global reach, you can find a few gifts of wisdom in Starbucks’ campaign that will show returns for your marketing in 2017.

Be choosy with your hashtag

As you can see from the Instagram gallery above, #RedCups has a different meaning in binge drinking circles (and I don’t mean COFFEE) that could likely  bring up some #NSFW posts in a random search. Starbucks has been deliberate in circulating #RedCupArt to maximize their ownership of the term, and minimize the potential for embarrassing content confusion.

Be Socialgenic and be welcome in the conversation

As with the word photogenic, things that are “genic” – cause or produce, or are well-suited to something. Therefore things that are Socialgenic produce or are well-suited to social sharing. You heard it here first, Socialgenic strategies are THE hack for businesses looking to turn their customers into their best marketers in a world where every guest is a broadcaster. Employ this tactic to create value through your social efforts and be relevant in fan’s social feeds rather than imposing your own content on them like an unwanted guest at the holidays.

Give the gift of an audience

By providing a canvas for creativity (red cups) and sharing the stage (their global social media accounts) Starbucks turns talented and ambitious fans into content creators. Importantly, since the iconic green circle logo is inextricably “baked in” to every user-generated red cup creation, each post is in fact a “user-generated ad” not just user generated content. Because the creator is the star and the brand is the stage, red cup art is shared to a fan’s peers with pride as an expression of their personality and will be welcomed with a much warmer heart than a brand initiated message.

Tip to go

Consider how you can make your product and promotion more Socialgenic. People are looking to express their personalities and take part of something bigger than themselves. How can you create a canvas for them and share your stage? If you can, you will be a welcome guest in their social conversations rather than unwanted visitor.

Looking for inspiration on how to make your brand or experience more Socialgenic? Drop me a line or ask for help in the comments below.

CBC’s This is That anchor leaves program after hearing teenagers are making “$1000’s of dollars a week.”

Pat Kelly, the award winning co-anchor of the CBC’s popular satirical news program This Is That has abruptly tendered his resignation.

Immediately following the taping of the network’s flagship culture program “Q” Pat Kelly” notified CBC brass that he would be pursuing “other opportunities”. Pat was a guest on “Q” discussing the changing nature of satirical news in the age of social media and search algorithms. He seemed stunned to hear that teenagers were earning “thousands of dollars a week” distributing fake news on Facebook.

Recently social media algorithms have been a hot topic for their role in  spreading “fake news” and polarizing the information people have access to. Events as significant as the recent election of Donald Trump are being sited as outcomes of the new media landscape.

It is unclear what the future holds for the program. Neither Pat Kelly, Peter Oldring or the CBC could be reached for comment.

The #1 Secret to Success in Any Industry

screen-shot-2016-10-18-at-11-19-42-pm(This article was originally posts on in 2015. I am posting a series of my past work  to archive and share it.)

OK, well that headline is a bold statement but we have it on good authority there is a counter-intuitive secret that leads to success. And that secret is failure.

We heard it from the aptly named Dr. Astro Teller, head of Google’s bleeding edge development wing, Google X. Google X is responsible for Google Glass ( a famous “failure”), Google self-driving cars, Project Wing – which is pursuing self-flying delivery drones and Project Loon, defined as “a balloon powered internet for everyone” and best described here. The gist of his talk at SXSW 2015 has value for anyone, and especially marketers. “If you want to make a ton of progress you have to be willing to make a ton of mistakes.” This does not mean taking on risk without purpose. The key is to fail with intent, analyze the results and avoid making the same mistake over and over again.

As advertisers that are aspiring to be more innovative and successful everyday, the team at FLIPP can embrace the “Fail to Succeed” philosophy. The beautiful thing is that for most marketers you don’t have to send a satellite into orbit to test a theory (and if you do we’d like to hear about it). There are lower risk avenues in which to test new ideas and judge their effectiveness before going “all in”. Why not test new creative via Facebook ads? AB test on landing pages? Deliberately analysis the failures you’ve already had and see what you can learn from them?

So there you have it – the not so secret, secret that will help you reach a new level of success. Don’t be afraid to make mistakes. Consider them essential to succeeding. When you and your team sit down to de-brief a project or begin thinking about a new one, try to focus on the 5 things you could improve on rather than the 5 things you do right.  We know we will.

Summer of Hacks – Bike Tube Surf Bin Strap/Handle

Must be the hot weather, short skirts or exhaustion from chasing short skirts in hot weather but I have been feeling creative and a few life/food hacks have come into my head this summer that have solved some reoccurring problems and made my life simpler/tastier. While they are nothing that will change the world, they may make your day. I am going to pace them out over the next few days and know that others will hit me that I’ll be sure to share.

Bike Inner Tube Surf Bin Strap Hack

Surf Bin Hack

Trips to the Canada’s cold water surf require a lot of gear and while the affordable and handy catchall that is the RubberMaid bin sure keeps the wet stuff in and the sand out, they can be real rascals to wrestle. the two handed grip makes it extra tough when you are hauling a board, cooler and backpack.

Enter the inner tube. Salvaged from a 26 inch mountain bike rim the tube makes the perfect bungee and is recycled, stretchy and free! When stretched around the bin in a looping “X” it keeps the lid on tight and makes one handed transport not only possible but easy, even providing an energy giving “boing” with each step. IMG_1348

Bonus Benefit

As an added bonus the tube also connects the bin perfectly to my pull luggage totally taking the weight of a wet wetsuit off my shoulders. If traveling this way for extended periods with wet contents I would say put the bin in a garbage bag first as some water will drain and could get your luggage and contents wet.

Do you have any surf related life hacks? Following me on Twitter and give me a hollah! @trevorjurgens

Advertising and Marketing Social Media Uncategorized

5 Scientific Tips To More Persuasive Marketing

Contrary to what some might think, the human brain does not like making logical decisions. Over time we have developed cognitive shortcuts to save mental energy. People use these shortcuts for decision making more than they think and are usually unaware they are even using them. Decision science is the practice of understanding these shortcuts and structuring offers and processes to take advantage of them. The key take-away for me from Nancy Harhunt’s impressive session at SXSW 2015 was that consumers are not always rational and that decision science provides valuable insight into the choices people make.

5 Science based tactics for more persuasive marketing:

1. Offer “social proof”

The actions of others inform what decisions you are comfortable making. You’re more likely to buy something you see someone else buying as you take this as evidence that the value, quality or utility are good. Shopping malls create a social environment that surrounds you with social proof scores of other people buying in general, and more specifically buying the same brands or products you are considering. Replicating this phenomenon with your online sign-up or e-commerce purchase processes can positively effect conversion rates. Provide plenty of social evidence by including customer testimonials or emphasizing the number of people that have already signed up or bought from you.

In a past post at I explained the opportunity of providing “social proof” through using curated crowd sourced product images on your e-commerce pages.

2. Loss aversion

Psychologists have proven that people are more motivated by the desire to avoid loss/pain than by the desire to achieve gain. Pain is twice as psychologically powerful as pleasure. The most effective marketing messages often emphasize the downside of life without a product or service, rather than emphasizing the benefits of life with them. Consider showing the other side of the coin in your campaigns. The miserable, empty, new jean free side of the coin 🙂

3. Emphasize the new and novel

For survival, humans have evolved to detect novelty and change. What is different about the immediate situation that could be a threat? Even though all the saber-toothed tigers are gone decision science shows we are still primed to dedicate attention to the novel.

Eye-tracking tests confirm that we’re automatically drawn to words that suggest a change like: “new,” “now,” “announcing,” “introducing,” “discover,” “finally,” and “soon.” You can significantly improve your click-through and open rates by using these words whenever reasonable.

4. Keep it simple

“Cognitive fluency” is the notion that people prefer things that are easy to understand and judge them to be more accurate. When you want people to feel comfortable making decisions, remove the cognitive clutter. Keep marketing messages and creative concepts single focused. Communicate one thing then give a clear and complimentary call to action.

5. Commitment consistency

A common mental short cut is to keep doing what you are/have been doing. Once you’ve said yes to something once, even a small request, you are more likely to continue to act in a way that is consistent with that commitment. This phenomenon is the basis for the foot in the door sales technique where an initial simple ask like signing up for a newsletter or accepting a free trial can get a prospect moving down the path to becoming a customer. Try it.

This is one of five posts which were also published at on the some of the top insights I gleaned from SXSW 2015. More to come tomorrow. Read the rest at here.

Follow me on Twitter @trevorjurgens to be notified when new posts come out.

Advertising and Marketing Social Media Uncategorized

Your Website is Better With Social Content

Once upon a time before Instagram feeds and Pinterest boards your website was likely the beginning and end of your online marketing. But these days you may focus more on your Facebook timeline than your landing page. What if you could put all the social activity you’ve worked so hard to stimulate to good use, improving the effectiveness and profitability of your website?

As social media publishing matures, and the tools evolve along with it, smart marketers are integrating social content into their web experience to engage visitors and drive sales. Way more (and better) than a feed of the latest tweets, social content is being included in-line as part of the overall content mix. User generated images, tweets and videos are being automatically pulled from Instagram, Twitter and other networks to be displayed on home, community and product pages. Traditional assets like product shots are being replaced by their user generated cousins.

What’s in it for you?

Social/User generated content ticks many of the boxes for what makes web content effective in general, with the added benefit of being created by your most passionate brand evangelists. User generated content can be a great addition to your website because it’s:

Sticky and Novel: We’ve all had our inner voyeur pull us down a social media rabbit hole. Social content keeps people looking longer. And the promise of something new with each visit gets people coming back more frequently.

Timely and Adaptive: Social content captures your products in the season, style or meme of the minute. Rainy days bring pictures of rubber boots and sandals fill the feed when it’s sunny.

Compelling for Selling: What is more convincing, a stock product shot or an authentic pic of your product in action? Social content means social proof. According to HubSpot, more than 8 in 10 Gen Yers say social content from people they don’t know influences the way they buy and indicates brand quality.

Social content can even be “productized” for “social selling”, linking directly to e-commerce pages. Leading retailers like Urban Outfitters are using Curalate to create and manage shoppable community driven catalogues around #UOONYOU. Imagine making your most passionate customers your best sales people.

Abundant and Economical: Producing quality content takes time and resources. A steady stream of new free content is out there to compliment your in-house efforts, you just have to funnel and manage it. Promote a hashtag as part of your overall brand strategy, set up your filters and watch the content flow in.

Cooperative and Inclusive: Your marketing team can’t be everywhere at once but your customers, ambassadors and staff can. Empower them with a hashtag and let the people living with your product every day have a starring role in your brand story, wherever they are. You’d be surprised, Steve in accounting makes great Vine videos.

Things to Consider

When done properly integrating social content on your site can deliver big benefits. Consider the following to make sure it clicks and gets people clicking.

Presentation: First thing, is your overall site experience set to impress? Next, is your social content integration on point? Simply “plugging in” your social content can distract rather than delight. A widget with tiny Instagram thumbnails can do more harm than good. Invest in web development that accentuates the social content in a way that feels like it belongs.

 Rockefeller Center has used #topoftherock content in a way that leaves an impression that’s more about their brand than Instagrams’.

Moderation: Don’t let the unfettered firehouse of social content loose on your webpage. The results can range from embarrassing to disastrous. Use a system that lets you quickly and reliably handpick the best bits and filter the rest.

Speed: Make sure the task of curating and sharing content does not become another “to do” that never becomes a “done”. Help yourself succeed. Don’t try to publish manually, use tools that let you moderate and publish fast. I’ve personally found TradableBits’ “Stream” to be a great tool for the job. Publishing can’t be instantaneous, find the pace that’s reasonable for you and your community.

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Location: Can you use social content beyond online? Live events and retail locations are the perfect place to showcase your brand and fans via curated social content. Why not make your community part of the atmosphere and animate your spaces with their photos? TEDx Portland used Postano and guest generated content to colour the auditorium for their 2014 conference.

How are you using social content on your website? Well, poorly, not at all? Is it distracting or compelling? Are you capitalizing on all the social activity around your brand? Why not? We’d love to hear your comments. Tweet me @trevorjurgens.

#lovelives in Calgary! #yycflood

#lovelives in Calgary! #yycflood

While this was a serious event effecting thousands including my parents whose yard and basement are underwater we all know life will go back to normal eventually if we take care of each other.

Native Calgarian Stewart Cummings and his (relatively) recently transplanted girlfriend Rachel Zylka lent their love to the project.

Love Lives! Be strong Calgary and stay safe.


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Being Evil

| Monday, January 10, 2011
At the suggestion of Iapetes, I recently bought Elder Scrolls IV: Oblivion. It's gotten me thinking. Death knights are cuddly bunny teddy bears in comparison to my character.

Oh sure, as a DK I've killed more than a few civilians, spread disease, corrupted who knows how much of everything. But he did all that while enslaved by an evil being. So sure, they did evil things, but not willingly. These used to be heroes, after all.

I made a custom class that acts something like a ranged rogue. I sneak around, steal, and uh... murder. Before I was so good at sneaking I had to be a bit more confrontational, so in the course of what turned out to be a low-profit robbery, I killed a palace guard. That night I was visited by a man who invited by into an organization of evil murderers who worship Nothing.

I recently pretended to be a gift delivery man to get a list of locations, so I could kill a mother and all her children. Before that I murdered a group of party-goers. Oh, and there was the little tiny thing of killing the original group of assassins who took me in. Then this one time I was sent to fake a murder so a guy could escape another assassin, basically stealing the guy's job so the target could escape. But as a guild rule someone has to die, so we killed his mother, at his suggestion. Did I mention that we do contracts for evil people?

But really, is any of this surprising? I got rewards. We're all used to murder for rewards. So I present to you my one crowning act of evil: before I killed that woman and her children, I killed her dog. Yes, in front of her.

My character is in a thieves guild. They have a rule against killing during their quests. I learned to appreciate this rule and stopped killing people when on my own freelance robberies. I didn't do this out of kindness, but because this one time I found that murdering the house servant days before had negative effects on my bonus when I was sent to discretely kill the owner. Also if I kill everyone, who will buy my stolen goods?

He is, of course, in an illegal assassins guild, which worships a personification of Nothing.

Finally he's in the process of joining the Mage Guild. It's not an evil organization. It even banned necromancy. But since I'm a member I can take stuff without penalty and it doesn't count as stolen, so I can sell it to legitimate merchants. Yes, the one legal organization I've joined is so I can rob it and maybe get some more spells along the way.

Why don't we get to be evil in WoW? I don't think my characters have ever broken any laws, at least according to their own faction. They've killed, but have they murdered? I've been playing a good paladin for a long time. I'd like to give evil a shot.

Reala said...

I think Oblivion was the last non-MMO RPG I played before WoW became almost the only thing I play, I must have made three or four assassin/thief characters. The thing is, I'd normally intend to be a mage or something but the whole assassin's storyline was by far the most compelling and the sheer amount of gold to be made by robbing shops... not to mention the thrill of sneaking out when you hear the owner wake up and walk down stairs. Of all the games that have tried to do a good/evil divide Elder Scrolls did a really good job of it without the need to push it in your face (I'm looking at you Fable).
Another great post Kleps, I really enjoy your blog.

- Reala

River said...

I really wish there was more evil in WoW, an evil faction if you will.

Scourge, perhaps Naga as playable race. I think it would make it more interesting. Thats why I liked Warhammer Online, I was evil no if's and's, or butts.

Klepsacovic said...

@Reala: Uh... sneaking out? Arrow through the spine!

@River: An evil faction, that could be quite an upheaval. I was thinking of evil ways to play on our current factions.

Tam said...

I spent my time in Oblivion picking flowers and stealing breadrolls from the mages guild. I R SO EVIL.

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« Way Past Time for Proper Perspective on Corona Virus by Larry C Johnson | Main | "... Top Secret US Air Force Craft Used For ‘Testing Hardware’ In Space" »

23 March 2020

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Fred 'The Song of the South?" my favorite among all the Disney things, now abjured, alas.

Yes, another SJW victory in erasing our past.

Good post. Pls don't approve comments from the Danan entity.

If it is your "hobbyhorse" to write that the virus is an conspiracy among the world's bankers to cover up the coming collapse of the world economy, you should know that I am not going to provide a platform for Marxist agitprop. I have deleted several of your comments and will continue to do more of that.

Yes. I am waiting here in occupied Virginia for their next move.

Will do. Glad you and SWMBO are in good shape.

Fred for President!

Wow! Plus a great photo of Vlad Vladimirovitch riding his trusty bear, 'Fancy,' to the rescue! Sort of like when we were kids, playing Cossacks and Indians. (Poor Tsar Paul. It was a pretty good idea on paper.)
Stay safe!

English Outsider

Fred, just to settle a bet. That picture third down is photoshopped, right? One can never be entirely sure with Volodya.

I think that was taken by one of those 3 letter agencies. Now if only Senator Burr of NC would stop counting his ill got gains he could have the Senate Select Committee on Intellegence subpeona Mr. Brennan, which he refused to do during that impeachment trial, and we could ask him. Cheers!

Our govener finally grew a pair, all you New Yawkers coming down here to live in mom's basement after you got locked down are facing a 14 day quarantine upon arrival, at your expense.

Diana Croissant

For someone who has practices social distancing all her life, I enjoyed reading this as it gave me an exciting new idea. Rather than hanging out away from people with a dog, I should get myself a friendly bear companion instead.

People like dogs and spoil the whole point of social distancing by failing to follow the six-foot rule so they can pet my dog.

I just need to get a bear instead.

And that reminds me of a Mamas and Papas song with these lyrics:
"I'd rather be a gypsy who's camped at the edge of town, the one who has a dancing bear that follows him around."

Thanks! It was a fun read.

different clue

The photo of 4 Saint Bernard's with essential supply items around their neck reminded me of one of Alfred Hitchcock's introductions to his " Alfred Hitchcock Presents" show. I tried to find video but couldn't. It is tangentially related in that it featured a Saint Bernard. Since I can't find the video, I can hope that maybe the reader can imagine the scene ( if this is thought worthy of offering to the readership).

So . . . setting the scene . . .

Alfred Hitchcock sitting on a stool.

A Saint Bernard walks in with a cask around its neck, and walks up to Mr. Hitchcock. Mr. Hitchcock says - "What have we here?"

And pours himself some brandy and sips a little. And looks at the camera and says . . .

. . . " Man's best friend. And a dog, too."

Glad you enjoyed this. Here's another classic bear for you.

If you can find it on line try "Box of Visions" By Tom Russell. You might enjoy that song too.

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Tampere University of Technology

TUTCRIS Research Portal

Modularization of the control system in a mechatronic product

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationProceedings of 13th International Conference on Engineering Design - ICED 01, 21-23 August 2001, Glasgow, UK
EditorsS. Culley, A. Duffy, C. McMahon, K. Wallace
Publication statusPublished - 2001
Publication typeB3 Non-refereed article in conference proceedings

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Falcao's Galatasaray deal worth €5m a season

Colombian forward Radamel Falcao signed for Turkey's Galatasaray from Monaco in a three-year free transfer deal, the Turkish side said late on Monday, adding that the striker would be paid €5 million ($5.57 million) each season.

Falcao left Atletico Madrid after two seasons in 2013 to join Monaco for a club record €60 million. After spending the next two seasons on loan at Manchester United and Chelsea, he returned to Monaco in 2016 and led them to the Ligue 1 title in 2017, netting 67 goals in 101 appearances for the club.

Ahead of his landmark transfer to reigning Turkish champions Galatasaray, Monaco had refused to extend the 33-year-old's contract, which was due to expire in one year.

More than 25,000 flag-waving, cheering fans welcomed Falcao in Istanbul on Sunday, as the striker arrived to sign his new deal with Turkey's most decorated side.

- Falcao gets typical Turkish welcome

Late on Monday, the hashtag #MissionFalcaoComplete became the top trending topic on Twitter in Turkey.

Before Monaco, Falcao played for Argentina's River Plate from 2005 to 2009 and Porto from 2009 to 2011. He then played for Atletico Madrid from 2011 to 2013. Falcao won the Europa League with Porto and Atletico in consecutive years.

After Monaco's victory against Sampdoria earlier this month, Falcao signalled that he would consider possible transfer offers.

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Monaco has given the green light to Falcao's free transfer after earlier signing French striker Wissam Ben Yedder from Sevilla for €40 million.

Last season, Falcao scored 15 goals in 33 appearances for Monaco, as the club finished 17th, narrowly escaping relegation.


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How to cure sleep apnea

teenager sleeping

When people are sleeping, they can make grunting or snorting sound, commonly known as snoring. Not unless you are sharing sleeping space with someone, most probably, it will be hard to know that you are snoring. Even though snoring is annoying, if there are no other underlying causes behind it, there is no cause for alarm. However, if it is coupled with other symptoms, then you have a reason to pay a visit to your doctor to rule out the possibility of sleep apnea.

There are two types of sleep apnea. The most common type is known as obstructive sleep apnea whose cause is a blockage in the airway. Whereby the soft tissue in the back of the throat collapse when one is sleeping. The other type is called central sleep apnea. With this type, even though the airway is not blocked, the brain fails to inform the muscles to breathe.

The good news is that there is a treatment for this disorder. However, diagnosis is still a challenge. To find out if you or a loved one is suffering from sleep apnea, below are the most common signs that can help you make an informed choice. They include:

Loud snoring

When it comes to sleep apnea, you cannot skip loud snoring. The most challenging part is how to distinguish the usual snoring that is just annoying and potential sleep apnea. If you suspect that someone is suffering from sleep apnea, take your time and listen to their snoring more keenly. If you notice the sound of gasping for breath, choking sounds and loud snorting, then it is time to book an appointment with a sleep specialist or a doctor for a proper diagnosis.

Interrupted breathing

Sleep apnea is a disorder whereby a person is unable to breathe when sleeping. Many people who suffer from sleep apnea appear to stop breathing entirely during sleep and end up making a loud and uncontrollable noise as they try to catch their breath again. Surprisingly, most people who experience such things are not even aware of them. They only get to learn about it if they happen to sleep near someone else. If you live alone, consider seeing a doctor for a more thorough opinion if you wake up too often at night, experience shortness of breath and feel tired the following day.

Insomnia is a condition where the person suffering from it is unable to fall asleep or stay asleep even when you have a chance to enjoy quality sleep. At one point or another, most people have experienced sleepless nights depending on what one is going through. That is perfectly normal. For insomnia, the sleepless night can become the order of the day since the more you fail to sleep, the harder it will be for you to fall asleep in the future. With sleep apnea in the mix, it becomes physically impossible for you to enjoy a quality sleep cycle.

Dry mouth

Waking up in the morning with a dry mouth, lips and sore throat is a common symptom in regards to sleep apnea. This occurs because the saliva produced is not enough to moisturize the said body parts. When someone sleeps with their mouth open during the night, the produced saliva often dries up. This causes one to wake up with dry, cracked lips and scratchy throat. A person can also suffer from irritation when swallowing food and drinks.

However, apart from sleep apnea, dry mouth can be caused by other things such as poor diet, excessive consumption of alcoholic drinks and smoking. Therefore, view the symptoms holistically and figure out the exact problem.

The effects of untreated sleep apnea

After insomnia, sleep apnea is the next common sleep disorder. In fact, it is estimated that about 10 percent of the United States adult population suffers from obstructive sleep apnea. Besides, between 40 percent and 80 percent of these people are not even aware of what they could be suffering from. There is also the percentage of those who know but choose not to be diagnosed.
Untreated sleep apnea can lead to the development of several chronic health issues, which will result in increased healthcare expenses. All of these can be avoided. Most people assume that sleep apnea is not a severe disorder. But when you become aware of the possible side effects, you will surely change your mind.

Sleep apnea is a potentially fatal sleep disorder. A person suffering from sleep apnea tends to have an interruption of breathing during sleep. This can lead to inadequate oxygen distribution in the body and brain. Even though some people may fail to notice any difference in the beginning, long term side effects will prevail as time goes by.

Side effects of sleep apnea

Below are some of the consequences of untreated sleep apnea.

Injury risks

When you are suffering from sleep apnea, you are more likely to be sleep-deprived. You will not have a good sleep due to frequent fragment every night caused by sleep apnea’s dysfunctional breathing sequence. As a result, your body and brain fail to receive the natural healing and restorative rest as it should be the case.

When you fail to get a night of good sleep, you are more likely to be prone to workplace accidents, car crashes and even sleep-related traffic accidents. Untreated sleep apnea is a primary culprit to increased risk of accidents during the operation of a motor vehicle or job-related accidents.

High blood pressure

If you are already suffering from blood pressure, sleep apnea can make things even worse. Your body becomes stressed if you wake up frequently during the night. Your blood pressure levels tend to rise because your hormone systems go into overdrive. Further, if you are not able to breathe correctly, the level of oxygen in your blood drastically reduces, and all these may worsen the condition.

However, if you have sleep apnea and get help, it can make all the difference. Your blood pressure may improve to the extent of cutting back on your BP medications. Please, note that it is not recommended to stop or change your dose before consulting with your doctor.

Heart disease

If there are people who are more likely to suffer from heart attacks, these are people with obstructive sleep apnea. This could be due to the stress of waking up so often or the supply of low oxygen in the body. The body is not able to take in oxygen the right way due to disruptions of the disorder. Hence, the brain finds it difficult to control the blood flow in the brain itself and arteries.

Sleep apnea treatment

When it comes to the treatment of sleep apnea, there are many options. Lifestyle changes such as no smoking and weight loss are recommended for milder cases of sleep apnea. More so, if you happen to have nasal allergies, the first thing your doctor will consider is their treatment.

When diagnosed, sleep apnea is a severe sleep disorder that requires medical attention. The most common treatment method for sleep apnea recommended by sleep physicians is the CPAP (Continuous Positive Airway Pressure) therapy. It is a machine that is used to deliver air pressure through a mask when someone is sleep. It will help your upper airway passages open and prevent snoring and apnea. If you are suffering from moderate to severe sleep apnea, this option may be the treatment for you.

While CPAP is the most reliable and standard method of treating the disorder, some people are comfortable using it. They find it cumbersome and end up giving up on the machine. However, with time and practice, you can learn how to adjust the tension of the mask’s straps and find a comfortable way to fit it. Don’t be afraid to try more than one type of mask until you find the most comfortable one.

Over the same, if you are not satisfied with the CPAP option, there are other alternatives such as

  • Tongue reduction surgery
  • Weight management program
  • Positional therapy
  • Lifestyle changes
  • MME ( maxillomandibular expansion)
  • GGA (genioglossus advancement)

Hopefully, the above information will provide you with all of the necessary tools you need to deal with sleep apnea. You can also help a family member or a friend.

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Great Britain

Watch Arsenal star Mustafi’s ‘worst slide tackle ever’ as he spectacularly fails to get ball off Kane in Tottenham loss

SHKODRAN MUSTAFI'S odd challenge against Tottenham has been dubbed "worst slide tackle ever" by fans.

The error prone centre-half lunged at Harry Kane during Arsenal's 2-1 defeat at their North London rivals but he was nowhere near the ball or the player.

Kane was running with the ball down the left channel and as he broke into the box, Mustafi launched into a slide tackle despite being five yards away from the England ace.

Unsurprisingly Kane skipped past Mustafi and luckily for the German nothing came of it.

But supporters on Twitter were quick to slam the peculiar lunge and laid into the 28-year-old.

One wrote: "Mustafi just did the worst slide tackle I’ve ever seen in my life."

Another tweeted: "That's probably the worst attempt at a tackle I've ever seen from Mustafi."

And another said: "Mustafi with the worst slide tackle attempt I think I’ve ever seen."

Even Labour MP David Lammy chipped in and hilariously quipped: "Mustafi eyesight second only to Dominic Cummings. #TOTARS."

Despite this latest gaffe, Mustafi has significantly improved under Mikel Arteta and is likely to have earned himself a new contract.

The German defender has been testing Gunners fans' patience virtually from the day he was signed by Arsene Wenger back in 2016.

Yet just when they were preparing to cast him into the pit of eternal damnation, it seems Mustafi has finally seen the error of his ways.

And suddenly all the Arsenal chat is about handing their prodigal son a new Emirates contract.

For the past three summers Mustafi appeared to be on his way out as first Wenger and then Unai Emery opened the door to his departure.

Yet no one was prepared to pay even a fraction of the £34.85million which Arsenal had shelled out to buy the enigmatic defender from Valencia.

Which meant he was still lingering like a bad smell when Arteta took charge in December looking for ways to stop the Arsenal rot.

Mustafi, who had managed just 90 minutes of Premier League action all season prior to Arteta’s arrival, certainly was not the new manager’s immediate solution to the problem.

But over the past five months he has gradually won his new manager over with his commitment, attitude and dedication to the cause.

Arteta recently said: “We try to help every player to improve, first of all by making them feel that we trust them.

“Everyone can make mistakes, of course, but if they are willing to keep trying then they will get rewarded.

“Musti’s attitude, the way he is training, attention levels, the questions he is asking and how much he wants to help everybody has been really good since I joined.”

Mikel Arteta apologises to fans after Arsenal fall victim to more defensive issues in the North London derby

Football news:

Klopp, Lampard, Rodgers and Wilder claim the award for the best coach of the Premier League, Pep-no
The authors of Showsport choose the winner of the Champions League: Chernyavsky - for Leipzig, Muiznek believes in real 🤪
Trent, rashford, martial and Greenwood are up for the award for the best young player of the season
Ronaldo started the 2016-17 season poorly – and then scored 10 goals in the Champions League play-offs and produced the best performance in the history of the tournament
Henderson, de Bruyne, Pope and Ings is among the contenders for the award for the best player of the Premier League season
The Bundesliga plans to start the season on September 18 with a match between Bayern – Schalke or two Borussia
Barcelona announced 7 reserve team players for the match with Napoli. Dembele, Vidal and Busquets will not play