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A ryokan stay is drastically different compared to staying at a normal hotel. As it is a traditional Japanese experience, guests are expected to observe proper behavior and follow certain procedures and etiquette–but don’t worry! This only adds to the cultural immersion and relaxation that only a ryokan can provide. Some accommodations do not strictly observe these practices and would simply serve as a Japanese style bed and breakfast, but it is better to know as a courtesy to the host of the establishment.

Be time conscious

Punctuality is a relevant aspect of Japanese Culture and is considered a sign of respect. Guests are expected to arrive in time to check-in which is usually at 3 PM, or at least not later than dinner, which is usually around 6 PM. Some places will be more flexible with checking in but there are certain considerations that should be taken into account such as mealtimes or bathing schedules in communal baths. These time frames are the busiest since employees have to provide service to multiple guests at the same time.

Another thing to consider is dinnertime–a ryokan would typically serve a multi-course kaiseki dinner to the guests, where each dish is meticulously prepared and presented according to the dining pace of each guest.

If there are any delays before arrival at a ryokan, it’s best to notify the establishment in advance.

Shoes, Luggage, and Tatami Mats

Visitors arriving at a ryokan, usually at more traditional establishments, will be asked to remove their shoes at the foyer or “genkan”—a lower platform at the entrance of the establishment—before stepping up to the reception area. It’s also important to note that it’s considered bad manners to take shoes off with the back facing the inside of the ryokan. After taking off the footwear, it’s also polite to point the toes of the shoes towards the door. Staff would normally offer to store the footwear for the guests. More modern ryokans have adapted to accommodating foreign tourists and won’t ask the guests to remove their shoes until they arrive at the guest room. As with footwear, it’s also polite not to set heavy luggage on the tatami mats. While staff will usually offer to bring heavy luggage to the guest room, lighter luggage items still shouldn’t be set on the tatami mats.

Tatami is fragile and can be easily damaged, so footwear and luggage shouldn’t be set directly on them—only walk on the mats with bare feet or socks. In addition, it’s also polite not to step on the borders of the tatami.

Shoji and Sliding Doors

Japanese Tea Ceremony etiquette

Both modern and traditional ryokan will have a lot of “paper” in their interiors, like shoji paper screen, fusuma sliding doors, wallpaper, and the like. Shoji screens and fusuma doors can be fragile and easily be soiled. It is better to use them gently and if there is any damage or stains, the staff should be notified.

Normally, the ryokan staff or room attendant will be the one opening and closing the sliding doors. But if it comes to doing it without assistance, it’s best to do it the way custom dictates.

First, kneel while sitting on the ankles in front of the sliding door. The nearest hand to the handle should be used to open the door a little bit and the other hand to slide it just in front of the body or enough to pass through.

There’s also a proper way to enter a room: do not step on the tatami mat edge! The threshold is said to be where the gods reside and will bring bad luck.

But before fully entering the room, the door should be closed first–the same way it was opened, just in reverse. Kneel, the closest hand pulls the edge towards the middle then the other hand to close the door completely.

Yukata and Yukata Care

 Upon arriving at the ryokan, guests are usually provided with a yukata, which is a traditional Japanese sleeping robe or an informal kimono. A yukata may seem a little more complicated to put on in comparison to modern-day sleepwear but there will be room attendants or staff who can help with putting them on. There are usually two kinds of yukata worn around ryokans. There is the ryokan-style yukata which is more common, and the “color yukata” which will have more elaborate designs. Kimono Rental and Yukata Rental in Osaka

In the case when there would be no one to assist, it’s simple enough to learn.

For the ryokan yukata, the robes are layered on undergarments and wrapped around the body with the right side going towards the hip, and the left side always on the outer layer. The bottom of the yukata should be aligned. The sash that comes with the robe should be wrapped two or three times around the torso, with men’s sash at the hips while women’s around the waist. It should be finished off with a bow, either on the front or the back.

For “color yukata, it starts out almost the same. Each collar should be pulled up to the front at about an arm’s length to adjust the length of the bottom. It should align just above the ankles. After this, the sides are wrapped around the body, the right collar always under. There will be a thinner cord to wrap and tie around the hips to keep the length and folds in place. A wider sash, “obi”, is then used over the cord.

The details don’t necessarily have to be memorized since help can always be requested, whether from the yukata rental or the ryokan that provided the garment. The important thing is to avoid any mishaps:

Do not wear the yukata with the right side crossing over the left. This is how the deceased are dressed.

Keep the yukata modest. The top should be closed tightly around the chest and neck.

Wrap the bottom properly especially in windy weather. The bottom should be secured to keep the wearer’s dignity intact. When in doubt, keep a hand on the yukata opening.

Depending on the local practice, guests are encouraged to wear the yukata during their stay–from visiting the hot spring baths, to touring the village and the premises, and even during mealtimes. While enjoying various activities around the area, it is good practice to take care of the item and avoid staining them. Proper conduct should also be observed to avoid damaging not only the garment but also the surroundings.

Onsens and Public Baths

Onsens and public baths have their own set of rules outside of ryokans but some of the basics cover tattoos, swimwear, hygiene, and safety.

Admission will vary according to the individual set of rules in each ryokan for people with tattoos. As a rule of thumb, tattoos or at least visible tattoos are generally not allowed in public baths, only in private baths, unless explicitly stated. Of course, it would be safer to ask establishments about this to avoid any miscommunication. Onsen Manners & Etiquette

In traditional Japanese culture, swimwear is disregarded when entering an onsen as from the beginning of the practice, there just weren’t any. Everyone must bare-all when soaking in the waters, unless otherwise stated by the establishment. Onsen baths are generally well-hidden from the public eye but there are some that have their public baths exposed too much–these places will usually require swimwear or even provide them for guests. Besides the historical significance of going in naked into the hot springs, it is also the most hygienic practice to prevent any fibers or bacteria from contaminating the waters, especially when it comes to public baths where people would soak at the same time. In addition, towels and soaps should be kept outside of the bath.

In line with hygiene, it is also a good practice to lightly wash the body before getting in the onsen. One should never try to actually bathe or scrub in the waters. It’s cleaner for everyone involved to do the washing and scrubbing after getting out of the bath–specifically why there is always a designated space for showers in the facilities. In addition, it’s also polite to be mindful of others when taking a shower. As public baths will have multiple people using the facilities at the same time, being mindful will provide a more relaxing atmosphere for everyone involved.

For safety, glass items are not allowed in and around the baths and the locker rooms. Alcoholic beverages are also discouraged since the water at onsen baths reach at least 40℃. Inebriated guests are also prohibited from soaking in the baths for their own safety. This is because the combination of alcohol in the system and the heat from the onsen can cause the blood pressure to build and cause a strain on the heart, as well as opens up the possibility for cerebral anemia.

Another safety measure is to avoid running around the onsen baths and making sure to wipe one’s body after exiting the waters to keep from soaking the floors too much. It is considered polite and thoughtful to take these into account, as well as to not swim in the baths–no matter how tempting it is. Onsen baths are meant to be a place of relaxation for all guests and it is beneficial for everyone to consider other guests’ experience especially in public baths.

Kaiseki and Table Manners

Japanese table manners while dining on traditional Japanese cuisine has actually acquired a UNESCO Intangible Cultural Heritage status. All the details may take a little more time and effort to master but some learning some basics can help one appreciate the beauty of the practice.

As ryokans are known to serve their guests kaiseki dinners, it is polite to observe proper table manners. There are two types of ways that kaiseki can be served–banquet style kaiseki-ryori, or tea ceremony kaiseki-ryori or cha-kaiseki . Banquet kaiseki-ryori is the most common cuisine and consists of small dishes that are meant to be accompanied by alcohol and with rice and soup served last, whereas cha-kaiseki will have the rice and soup served first followed by usually three side dishes. Whichever type of kaiseki is served, it is important to handle the dishes and vessels with care.  kaiseki tea ceremony

When the kaiseki is first set up, the chopsticks can be found on the right edge of the tray. If the chopsticks are the kind that needs to be split, they should be held horizontally and split vertically so as to avoid any big movements that might disturb other people at the table.

When temporarily putting down chopsticks after using them, they should be placed with the tips overlapping the edge of the tray to avoid any mess–this is if there isn’t a chopstick rest available.

Picking food up using chopsticks is simple enough but if there are any drops while doing so, a kaishi tissue paper or a napkin should be used instead of the bare hand. Do not stab a chopstick into food, use them to move dishes closer, or hover them over the dishes–these are considered rude.  In the case of unfinished dishes, gather the food aside on the plate. When offering food to a companion, make sure it is offered from the plate and before the dish has been touched. Passing from chopstick to chopstick should also be avoided as they resemble passing the ashes of the departed.

Lifting the hors d’oeuvres tray should be avoided as well, instead the bowls can be used to bring food closer and chopsticks to remove any food on skewers. For lidded vessels, it’s important to remember to let the droplets drip into the dish before raising or removing it completely to keep it clean while eating. Both hands should also be used to carefully turn over the lid and place it on the side.

It’s also mindful to remember that when the dishes are served separately, they should be consumed in the order that they were presented. Ryokan staff may introduce each dish and provide assistance as well.

A ryokan stay isn’t complete without waking up to have a traditional Japanese breakfast. Typically, breakfast is composed of miso soup, fish, rice, vegetables and tsukemono, which literally translates to “pickled things”, and is served the same way a kaiseki dinner is, and usually after a soak in the hot spring bath or after waking up.

Most importantly, gratefulness and appreciation should always be shown towards the staff. The people behind the scenes will surely feel fulfilled knowing that the hard work put into the dishes and service provided did not go unnoticed.

Another common element in Japanese inns are futon beds. These are made with fluffy and soft materials that are thick enough to fall asleep in when it is laid out on the floor. These are usually stored in the cabinet of the guest room until bedtime when staff would set them up. Sometimes they would already be laid out in a sleeping area.

It is important for guests to remember not to set up the futon by themselves or fold them up for storage in the cupboard after use—staff will still need to change the sheets for the next use, or the next guest.

Another thing to remember, ryokans and especially small, family-owned ryokans will have a lights-out curfew. Now, this wouldn’t necessarily mean that everyone in the establishment should be tuckered out in bed. Simply, this is the time when loud noises should be avoided to help the other guests relax. In addition, the walls in traditional and most older structures are not sound-proofed, so any noise or boisterous behavior can easily disturb the people in the establishment.

After all, visiting a ryokan brings an expectation to have a peaceful time, the night included.

Tipping and Checking Out

Before checking out of the ryokan, it’s good practice to make sure everything is as it was in the beginning–no damage or unsightly stains. The used yukata is best folded and put neatly away on the futon beds if they are still laid out. The same courtesy should be observed from the beginning of the stay as well–do not drag luggage on the tatami mats and keep the shoes off until the foyer or “genkan”. travel tips

Tipping is not a cultural norm in Japan, and no one is expected to do so, even foreigners. It is unnecessary as the service charge is usually included in the bill. However, if it comes to that, there are some things to take note of when giving tips in the form of gifts or cash, also referred to as kokorozuke.

Directly handing cash to someone is considered rude. A better way to give is to place the amount in an envelope or wrap it in tissue and say ‘thank you’ or “kokorozuke desu” while offering it. The gift may be refused and that’s alright, as long as the staff knows their service is appreciated.

Ryokan Manners and Etiquette

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[Inpycon] PyCon India Poster CFP Closes in 5 Days

Vijay Kumar vijaykumar at bravegnu.org
Tue Aug 27 00:54:28 EDT 2019

Hi Everyone,

The poster CFP is closing in 5 days. Don't miss this opportunity to
meet, present, discuss and connect with people over a poster at PyCon
India 2019. Learn more about the poster session at

Submit your proposal at https://in.pycon.org/cfp/posters-2019/proposals/

PyCon India 2019 Team

More information about the Inpycon mailing list

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Router Charts

Click for Router Charts

Mesh Charts

Click for Mesh Charts

Wireless AC Router SMART Wi-Fi Dual Band AC1900
At a glance
ProductLinksys Wireless AC Router SMART Wi-Fi Dual Band AC1900 (EA6900)   [Website]
SummaryBroadcom-based AC1900 class router with Gigabit ports, USB 2.0 & USB 3.0 drive and printer sharing and optional cloud features
Pros• USB 2.0 & 3.0 ports
• High routing throughput
Cons• Guest network for 2.4 GHz only
• Doesn't function as a wireless bridge or support WDS
• Poor 2.4 GHz performance
• USB sharing problems

Typical Price: $65  Buy From Amazon

My AC1900 First Look: NETGEAR R7000 & ASUS RT-AC68U has been a popular read since it posted about two weeks ago. Since then, ASUS still hasn't delivered a driver for its PCE-AC68U card that enables TurboQAM and its firmware remains a work in progress. NETGEAR, on the other hand, seems content to stand pat with its first firmware.

I still haven't gotten around to testing the TurboQAM feature of any of these three routers and frankly, I'm in no big hurry to do so for the reasons I described in AC1900: Innovation or 3D Wi-Fi?. I'll probably do a separate article covering all three, once things have settled down and Broadcom and ASUS get their TurboQAM client-side acts together. So, please note this review of Linksys' EA6900 tests it as an AC1750 router.

Linksys has stuck with the basic look of its other EA series routers for the 6900. The main differences are the three external, upgradeable (RP-SMA) dual-band antennas. The Cisco logo has finally been banished, replaced by a bright white Linksys.

Linksys EA6900 front panel callouts

Linksys EA6900 front panel callouts

All link activity lights have been banished to the back panel and integrated into the Ethernet jacks. Unfortunately, this means there are no wireless indicators of any kind. Both USB jacks (2.0 and 3.0) are nestled next to the WAN port. (The one with the blue insert is 3.0; it's not labeled.)

Linksys EA6900 rear panel callouts

Linksys EA6900 rear panel callouts

The EA6900 is designed to sit flat on a table or desk. If you want to hang it in a wall, there are mounting slots on the bottom side. But they are at the left side of the router, so it will hang with all connections pointing right.

There is a user manual posted on the EA6900's support page. It describes the main router admin features using a How To approach. Less experienced users may find this more helpful than the usual describe-the-screenshot "What"-centric approach taken by most router manuals.

One thing you won't find in the user manual is any mention of the SimpleTap easy-connect feature. Since there was no SimpleTap card in the box either, it looks like this feature has been relegated to the seemed-like-a-good-idea-at-the-time pile.

Following the trend adopted by many new routers, the EA6900's installation doesn't require running a CD. (Oddly, there is one in the box, but it contains only a user guide that you can download anyway.) All you need to do is plug in your modem cable, power it up and try to hit the internet with a browser. You'll get redirected to a setup wizard that will get you up and running in no time.

Like NETGEAR and ASUS, Linksys has also temporarily suppressed the inside photos in its FCC filings. So I opened it up after testing to find a design an interesting mix of the NETGEAR's and ASUS designs.

The most notable finding is that the EA6900 uses the Broadcom BCM4708A. This leaves the NETGEAR Nighthawk as the only AC1900 router using the 1 GHz Broadcom BCM4709A. The key components for all three routers are summarized in Table 1 below.

Linksys EA6900 NETGEAR R7000 (Nighthawk) ASUS RT-AC68U
CPU Broadcom BCM4708A Broadcom BCM4709A Broadcom BCM4708A
Switch In BCM4708A in BCM4709A In BCM4708A
RAM 256 MB 256 MB 256 MB
Flash 128 MB 128 MB 128 MB
2.4 GHz Radio - Broadcom BCM4360
- Skyworks SE2623L 2.4 GHz Power Amp (x3)
- Broadcom BCM4360
- Skyworks SE2623L 2.4 GHz Power Amp (x3)
- Broadcom BCM4360
- Unidentified 2.4 GHz Power Amp marked 397 649e 230(x3)
5 GHz radio - Broadcom BCM4360
- Skyworks SE5003L1 5 GHz Power Amp (x3)
- Broadcom BCM4360
- Skyworks SE5003L1 5 GHz Power Amp (x3)
- Broadcom BCM4360
- SiGE 5023L 5 GHz Power Amp (x3)
Table 1: Component summary

Here's a look at the top of the EA6900 board with its RF covers removed so you can see the two BCM4360 radios. Both radios have the same outboard Skyworks 2.4 and 5 GHz amplifiers used in the Nighthawk.

Linksys EA6900 board top

Linksys EA6900 board top

All three routers use dual-band external antennas that require combining the two radios' RF before they hit the antennas. But Linksys keeps the two radios completely separated instead of putting them all into a single compartmentalized RF enclosure as ASUS and NETGEAR did.

There are a few more internal photos in the gallery below. The EA6900 has the least amount of heatsinking of the three AC1900 designs.

For easy comparison, here is the NETGEAR Nighthawk gallery

And the ASUS RT-AC68U gallery.

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text:
Fiction from Argentina

[“fascinates” is another right word for both a misunderstanding and a misjudgment]

Decir que la literatura argentina que vuelve su mirada a los horrores de la dictadura “fascina a los novelistas” es una frivolidad y demuestra lo poco que algunos británicos que escriben sobre literatura rioplatense conocen de esos escritores, como el citado Ernesto Sábato. Se puede decir que a los lectores de Agatha Christie les fascinan las historias de crímenes y misterios artificiales, propio de la literatura policial clase B. Pero aplicar la misma regla, o la misma sensibilidad para calificar la literatura posdictadura en América latina es definitivamente una frivolidad y una grave imprecisión critica. Sería como decir que a un paciente que concurre al psicoanalista le fascina su pasado. No debemos reducir la literatura a una función psicológica pero tampoco excluir esta valiosa e inegable dimensión, entre tantas otras, como la espiritual, la politica, la erotica, y la estrictamente estetica en un sentido restringito del arte de juntar palabras, sonidos, ideas e imágenes. Los escritores, los artistas en general, como los lectores, cuando no son sólo instrumentos de diversión o de marketing literario, son pacientes, chamanes y exorcistas de esos monstruos. Que además usen un medio artístico con valores estéticos no disminuye su condición de “médiums” entre un pasado horrible y un presente que lucha por sanar y recuperar una existencia plena, entre otras formas, a través del arte. La estética es parte de esa necesidad de exploración y, si se me permite la especificidad, de exorcismo y curación.

The Economist

Ernesto Sábato, who died in April at the age of 99, described his task as a “slow descent into hell”. Ever since “Never Again”, his 1984 report on the “dirty war”, generations of Argentine novelists have followed Sábato into the inferno.

The price of love

The junta’s policy of eliminating its enemies still fascinates Argentina’s novelists

Nov 26th 2011

The Argentine dream

Purgatory. By Tomás Eloy Martínez. Translated by Frank Wynne. Bloomsbury; 273 pages; $17 and £16.99. Buy from

An Open Secret. By Carlos Gamerro. Translated by Ian Barnett. Pushkin Press; 286 pages; $15 and £10. Buy

Open Door. By Iosi Havilio. Translated by Beth Fowler. And Other Stories; 213 pages; £10. Buy from

7 Ways to Kill a Cat. By Matías Néspolo. Translated by Frank Wynne. Harvill Secker; 246 pages; £10.99. Buy from

IT SEEMS appropriate now that Argentina’s investigation into the fate of itsdesaparecidos—the 8,960 people officially known to have “disappeared” under the military dictatorship of 1976-83—was headed by a writer. Ernesto Sábato, who died in April at the age of 99, described his task as a “slow descent into hell”. Ever since “Never Again”, his 1984 report on the “dirty war”, generations of Argentine novelists have followed Sábato into the inferno.

For Argentine society, the chapter never closes. Continuing revelations about hundreds of adopted children who were abducted with their parents, or born in custody, have resulted in DNA tests and legal challenges by a campaigning group, “Grandmothers of the Plaza de Mayo”. Two of these fine recent novels revisit events during the junta. The others—both exceptional debuts—focus on a disturbing present, yet are haunted by unexplained disappearances.

Tomás Eloy Martínez (pictured above), a prominent journalist, novelist and academic who spent years in exile and died in 2010, is known for his explorations of the psychology of Peronism, among them “Santa Evita” (1995). In “Purgatory” (2008), his last novel, an Argentine cartographer in suburban New Jersey senses that her husband has returned to her, no older than when he disappeared 30 years earlier. After years of searching, she remains impervious to evidence of his death as it would confirm that her father, a cheerleading propagandist for the junta, connived in his killing. The novel alludes to the mixture of hypocrisy and collusion that characterised that period, and the banal sentimentality of its distractions—flying saucers, soap operas, fatherland and fútbol (the infamous 1978 World Cup hosted and won by Argentina). The heroine’s state of denial and her ghostly and erotic delusions mirror a country still struggling with reality.

Craven complicity is at the heart of Carlos Gamerro’s “An Open Secret”, a literary thriller first published in 2002 that has the makings of a classic. The perfect crime is “one committed in the sight of everyone—because then there are no witnesses, only accomplices.” A veteran of the war in the Falklands (or Malvinas as they are known in Argentina) returns in the 1990s to his hometown in the pampas to probe the disappearance in custody of a troublesome young journalist during the weekend of Diego Maradona’s football debut 20 years earlier. He finds a “conspiracy of chattiness” rather than of silence, over a murder the whole town was in on.

Mr Gamerro, who was born in 1962, departs from a previous generation’s reverence for eyewitness testimony and memorialising the dead. The tone is hard-boiled, its cynicism alleviated by rare lyrical flights, and the desaparecido emerges as a spoilt mama’s boy and unsavoury womaniser. The “involuntary martyr” is no hero. The perspective is that of a generation seeking the unadulterated truth about their parents and grandparents during the “dirty war”—and hence their own identity. Amid the torrential self- justification of the townsfolk, from barbers to bankers, the subject becomes language itself, which is used to excuse and obfuscate. The stark epigraph is from William Burroughs: “To speak is to lie/To live is to collaborate.”

The bereaved mother in “An Open Secret” appears mad, though the madness is all around her. In “Open Door” by Iosi Havilio, who was born only in 1974, Argentina resembles an asylum. A young veterinary assistant relates how her female lover went missing. She fears that she may have seen her commit suicide off a bridge in Buenos Aires’s old port. Between trips to the morgue to identify corpses, she visits a pampas village named Open Door, after the psychiatric hospital that was founded there in 1898 as an “agricultural work colony”. In the countryside she moves between two partners: an ageing gaucho—whose name is the same as his ailing horse, Jaime—and an amoral, druggie country girl with plaits.

As sexual encounters unfold in the woman’s alienated voice, the characters merge with the village “loonies”. Events, like interchangeable lovers, have equal weight, from a stable fire to the brewing of maté tea, in an ambiguous tale that verges on dark comedy. A suspected UFO turns out to be the spotlit film set for a commercial. In an asylum without walls, there is “nothing to limit the illusion of absolute liberty”; ultimate control is when people no longer feel they are being coerced. With skill and subtlety, the novel hints that a whole society might labour under an illusion of liberty, manipulated by forces outside the frame.

What those malign forces might be is more explicit in “7 Ways to Kill a Cat” by Matías Néspolo, another debut novelist of Mr Havilio’s generation. His shantytown tale from southern Buenos Aires, which recalls the “City of God” slum in the Rio favelas, is set during Argentina’s 2001 financial crash, with protesters defying tear gas, from teachers to lorry drivers. It opens in a barrio at the “wolf’s mouth”, where the asphalt and streetlights give out, with two peso-less youths butchering a cat for meat. As they become embroiled in a lethal turf war between drug lords, the narrator, Gringo, probes the mystery of his mother’s disappearance, and that of his cousin—a reformed gangster turned pavement hawker.

Gringo, torn between moral scruples and the need to “look after number one”, learns that there are only two ways to kill a cat: civilised or savage. A police crackdown on the marchers prompts him to retaliate in what he sees as a “seriously civilised fashion”. One of the characters in “An Open Secret” claims bitterly that in Argentina, “the winners make history and the losers write it.” To judge from these novels that scour the past and mourn the future, it seems nobody won.

Spurce: The Economist


text:
Youth takes the lead
Read Online

Youth takes the lead the inception of Jewish youth movements in Europe by Zvi Lamm

  • 582 Want to read
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Published by Yad Ya"ari in Givat Haviva .
Written in English

  • Europe.

  • World Hashomer Hatzair -- History.,
  • Jewish youth -- Education -- Europe.,
  • Labor Zionism -- History.

Book details:

Edition Notes

Includes bibliographical references (p. 274-282) and index.

StatementZvi Lamm ; translated from the Hebrew [by] Sionah Kronfeld-Honig ; edited [by] Rochelle Mass.
ContributionsMass, Rochelle, 1943-
LC ClassificationsDS150.L43 L3613 2004
The Physical Object
Pagination288 p. :
Number of Pages288
ID Numbers
Open LibraryOL3450893M
ISBN 109655180115
LC Control Number2005352117

Download Youth takes the lead

Get this from a library! Youth takes the lead: the inception of Jewish youth movements in Europe. [Zvi Lamm; Rochelle Mass]. This is a great list of youth leadership books for personal reading or to use within a group setting. 50 Great Things Leaders Do: Let’s Get Fired Up! by Frank Rudnesky () Ways to Integrate Personal Development Into Core Curriculum: Lessons in Character Education for Grades K by Mary Ann Conroy (University Press of America, ). A Higher Standard of Leadership: Lessons from the. Taking the lead Youth leadership in theory and practice Taking the lead Lauren Kahn, Sarah Hewes and Rushanara Ali.   He has also been a singer and actor and was the lead in the play Footloose in England; an interesting parallel is his sister Julianne played the lead in the remake of the movie Footloose. Derek is a multitalented performer as well as choreographer who excels in whatever he s:

also lead meetings to discuss community issues with parents and other neighborhood residents and report on their community action-oriented projects. In addition to community action, organizers and faculty will help students take leadership roles in the school. They will share in the governance of the.   Concerned their generation is often seen as a nuisance, a group of young Scots are inspiring others their age to take the lead and show what they can do.   As I was thinking through other books I might add to this list, I came across some other lists that are worth checking out—27 Books Christian Teens Should Read and Top 10 Books for Youth Groups. To add to these already helpful lists, I wanted suggested some of the books we have used or hope to use within our own student ministry. Search the world's most comprehensive index of full-text books. My library.

  And the Youth Shall Lead Us. Find handouts and more information about many of the lessons in our book, On Medium, smart voices and original ideas take center stage. Derek Hough, the dashing Emmy Award-winning fan favorite, and only five-time champion of the hit ABC reality show Dancing With the Stars, tells the inspiring story of his life and career, and shares insider tips of how he transforms his celebrity dance partners into confident, charismatic champions.. For eleven seasons, millions of people have tuned in to Dancing with the Stars to watch Derek. Book Description: Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. When students take the lead, teachers gain insight into family expectations, interests, and relationships. If a parent is domineering, for example, the teacher may gain an understanding of why a child is shy in class. The teacher can then apply his or her observations to help increase the child's self-esteem.


text:
BetMGM approved for full mobile sports betting launch in Indiana

By Aidan Williams

BetMGM, part of the Roar Digital joint venture between GVC Holdings and MGM Resorts International, has secured approval to launch mobile sports betting in Indiana.

BetMGM received a temporary vendor license on 12 January for the Belterra Casino Resort and the State of Indiana Gaming Commission was happy with its performance, which has led to the authorisation.

In a statement, Sara Gonso Tait, Executive Director of the Commission, said: "BetMGM has substantially demonstrated to the satisfaction of the Commission that its mobile sports wagering operation meets the requirements of Indiana code article 4-38, the Commission’s emergency regulations and all Commission directives related to sports wagering activities.

"As such and pursuant to BetMGM’s launch date request, I hereby authorise BetMGM to commence mobile sports wagering activities within the state of Indiana on 25 February 2020."

Sports betting was launched in Indiana on 1 September last year and last month accumulated handle of $170.8m.

BetMGM was launched in early September of last year, initially starting off in the state of New Jersey; last month it also began accepting wagers in West Virginia.

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Craft & Design

Feruzan shows us how to silkscreen at home with an embroidery hoop and organza. – Link.

Craft 101 – Silkscreening – Link.

Becky Stern is a Content Creator at Autodesk/Instructables, and part time faculty at New York’s School of Visual Arts Products of Design grad program. Making and sharing are her two biggest passions, and she's created hundreds of free online DIY tutorials and videos, mostly about technology and its intersection with crafts. Find her @bekathwia on YouTube/Twitter/Instagram.

View more articles by Becky Stern


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 Chicken Stuffed with Cornmeal Porridge

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Chicken Stuffed with Cornmeal Porridge

Chicken Stuffed with Cornmeal Porridge
3–4 servings

1 chicken

300 ml of cream

1/2 tbsp of cinnamon

1/2 tsp of ground jeera (cumin)

1/2 tsp of ground chili pepper

160 g of packaged Makfa cornmeal

50 g of butter

50 g of raisins

50 g of dried peach

25 g of sugar

1 1/2 hours (+4 hours for marinating)

1. Cover the chicken with the cream with added cinnamon, jeera, chili pepper and salt. Rub the cream into the chicken and refrigerate it for at least 4 hours.

2. Pour water in a saucepan, add salt and bring to a boil. Add the cornmeal, bring the water to a boil again, then cover partially and cook for 15-20 minutes until the cornmeal is half-ready.

3. Heat the butter in a frying pan. Add the raisins, the finely cut dried peaches, the cornmeal, the sugar and a pinch of salt, mix. Add enough water to cover the cornmeal with a 1 cm layer of water on top. Cook for 20 minutes until ready.

4. Heat theoven to180 °С. Wash the cream off the chicken, stuff it with the porridge and bake for 40 minutes, basting it with the fat from the baking sheet occasionally. Increase the heat to 200°С and cook for 10 more minutes.

5. Place the chicken onto a platter and serve.

Cuisine Middle East cuisine
Dish type Entrees


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The 5 Worst Pieces of Pregnancy Advice

One of the great things about being pregnant is the host of unsolicited advice I get wherever I go – from family, friends, service people, strangers on the street, real estate agents, and so on. I don’t like being told what to do at the best of times, so you can imagine how fun this has been for me. I hear small children have the same effect, though I’ve not yet had that dubious honor. It’s one thing while the little dude is still in utero – I can only imagine how I’m going react when strangers presume to tell me how to raise our child.

Of course, not all advice on pregnancy is useless and stupid. Some tips (like eat well, get sleep, exercise, give yourself a break if you want to spend the night on the couch eating chocolate every now and then, etc.) are worth listening to – probably pregnant or not. But most of these gems… I could do without.

Here are my favorites so far:

1. Russian remedy to treat pesky hormone headaches: A teaspoon of brandy or cognac under the tongue. And leave it there as long as possible. I should add that this tidbit was contributed by a chatty masseuse this past weekend, who later told me about a crazy craving she had (and gave in to) during one of her pregnancies. A bottle of vodka. “The body wants what it wants.” Mmmhm.

2. “Everyone will try to tell you what to do. The trick is to ignore them all and do what you want to do. One thing I will say though….” Credits to my brother, a new father himself, for this contribution. It’s uncanny how many people start their sentences like this.

3. “Oh, that’s just gas.” Seriously? I’m 30. I’ve had gas before, I know what it feels like – something just freaking kicked me! It baffles me how many people think that because they’ve had one baby they know exactly what’s going on in my abdomen. Even my obstetrician gets that she doesn’t know everything and there’s a huge spectrum of experience!

4. “Don’t go to the gym/exercise/run/do yoga.” Again, seriously? And don’t even get me started on how most of the geniuses dolling out this advice come from an era in which a beer a day was recommended for strong pregnant women, and cigarettes were still healthy.

5. “Growing fetuses need meat.” Okay, I’ll concede that maybe some people need meat to absorb iron, but I don’t – never have. In 17 years of being vegetarian my iron has never been low, my B12 was even too high once, and (until I fell pregnant), I basically only get tired if I pull all-nighters. Next person to give me dietary advice without a record like that or a degree in nutrition gets a punch in the head.

End rant. Stay tuned for “Worst Baby Advice Ever,” and the return of pregnant-vodka-lady.

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Gift Set | Dohar + Koi Kapok PIllow

Rs. 4,800.00

A Dohar and Pillow combination made with buttery soft cotton

A gift set containing 1 reversible Dohar and 1 Kapok filled of toddler pillow.

The Dohar: 36“ x 50” reversible Dohar has appliquéd shapes on one side and checks pattern on the other.The motifs are hand-block prints that are indigo dyed by traditional Ajrakh craftspeople in rural Gujarat.

The Kapok Pillow: The 9 x 14" pillow is filled with 100% hypoallergenic semal that is safe for your little one. The outer cover is made with 100% organic cotton and hand-block printed with AZO-free colours

Fabric: 100% organic cotton

Mama Tips: A beautiful bedding set that will keep your bub safe and snug while dreaming the sweetest dreams. Ideal to be gifted or to be kept for your own baby, this one is 100% organic both inside and out.

Finer Details:

  • Machine or hand wash pillow cover and blanket with gentle soap in cold water
  • Wash with similar colours.
  • The fabric will become softer with each wash.
  • Do not soak.
  • Do not bleach.
  • Do not dry-clean.
  • The colour might bleed for the first couple of washes
  • Warm iron as required.
  • Keep the the inner pillow filler in strong sunlight occasionally. Do not wash.


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Tetomas F120 with case

$100.00 $80.00

Tetomas F120

1 in stock

Categories: , Tag:

Here’s the kind of guitar you need to own if you want the case to be worth more than the guitar itself. It’s the kind of guitar you find in your dad’s basement and you say, “Hey dad, I didn’t know you played guitar,” and he says, “Blah blah blah … the old days … blah blah blah.” This one comes from Japan. You can have the guitar and a hard case with your purchase. We’ll even restring it for you if you promise to play it for at least six months. Used. No discounts apply. Call or text 303-984-0777 for an appointment to rawk.


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N. Raghuraman

A post-graduate from Mumbai University and an IIT (Som) Bombay alumnus,N. Raghuraman is a seasoned journalist with more than thirty years of experience as an editor of distinction in leading national dailies such as The Indian Express, DNA and Dainik Bhaskar. This prolific writer has scarcely left any area untouched: from crime to politics and from business development to successful entrepreneurship. His immensely popular daily column ‘Management Funda’ in all editions of Dainik Bhaskar has captured the fancy of a nation given to meretricious ideals. The success of the column lies in stringing together diverse tales of ordinary people performing extraordinary feats; in delineating the simplicity of life where indeed its core values are ensconced.

Mr. Raghuraman is also an amazing motivational and inspirational speaker, just as he is an accomplished master of ceremonies and moderator of public debates. He has written several books published in English, Hindi, Gujarati and Marathi.


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Convened by:

Tuesday, March 10 | Day 1

Featuring Alex Sardar, The SEEP Network
9:00 AM - 9:30 AM | Great Ilanga

Featuring Julia Sánchez, ActionAid
9:30 AM - 10:30 AM | Great Ilanga

Savings Groups, Social Protection, and the Role of Government
4:30 PM - 6:00 PM | Great Ilanga

Across Africa, Savings Groups have been incorporated into social protection policies and programs in at least 15 countries. Governments across the continent are promoting Savings Groups to support beneficiaries of social protection programs to save, build resilience, access formal financial services, and ultimately reduce dependency on public support.

Despite the encouraging results of pilot projects, experience is fragmented and pathways to scale remain unclear. In 2019, the SEEP Network facilitated a Peer Learning Group (PLG) on The Role of Savings Groups in Supporting Graduation from Social Safety Nets – composed of representatives from the Governments of Kenya, Malawi, Senegal, Tanzania and RwandaThrough a yearlong, collaborative learning process, the PLG supported member governments to mobilize knowledge, learn from each other, and improve their ability to effectively integrate Savings Groups within social protection policies and programs.

Building upon this experience, this session will explore the opportunities and challenges of integrating Savings Groups in social protection programs, the role of government, and how successful initiatives can be expanded and replicated within and across countries.

Aisha RahamataliCARE International | Erin Lewis, The BOMA ProjectKadi Aboubacar, Office of the Prime Minister, Government of Niger | Behailu Shewangizaw, Ministry of Agriculture, Government of Ethiopia Sybil Chidiac, Bill & Melinda Gates Foundation

Wednesday, March 11 | Day 2

Transforming Norms for Women’s Economic Empowerment: The Role of Savings Groups
9:00 AM - 10:30 AM | Great Ilanga

Social norms refer to the rules and accompanying behaviors that govern social behavior, perceptions, and conduct. Social norms shape how people behave and how people expect others to behave. These informal rules are often highly gendered in that different norms apply to men, women, boys and girls, and they impact and resonate in varying ways. While some norms can be protective or empowering, other norms exacerbate the barriers for women to access and use financial services. Because norms shape women’s access to and control over resources, in many contexts they limit their ability to hold land titles and assets, reduce their mobility in public spaces, and increase their unpaid care burden.

There is growing recognition social norms are a critical driver of the global gender gap in financial inclusion. To close this gender gap, financial inclusion stakeholders need to make an effort to systematically understand what social norms are at play within a context, how they impact inclusion and empowerment outcomes for women, and then design strategies to shift norms.

Collective action approaches such as Savings Group can be an important element of designing norms transformative programs. Recent research on Savings Groups provides evidence of strong changes in economic independence, and confidence and self-worth, as well as gains in decision-making and leadership for women SG participants. They can be a tool for increasing woman’s agency, changing intra-household relations and her ability to negotiate with her husband for increased role in decision making, and ultimately transforming structures including discriminatory social norms, so that others respect her financial autonomy.

This session will start with an overview of the process of diagnosing social norms that impact financial inclusion and some key research findings from CGAP and the MetLife Foundation. Drawing on these findings and other experience, speakers will discuss how Savings Group interventions provide an effective platform to address normative barriers and create opportunities for transformative change. They will share examples of successful interventions from engaging men as agents of change in Saving Group programs, to the experience in Sierra Leone where Savings Groups have provided a platform for increased political participation for women, thus creating opportunities for transformational change at the household and community levels.

Honorable Josephine Makieu, Government of Sierra LeoneSerena Stepanovic, World Vision International | Grace Majara, CARE International | Deena Burjorjee, FinEquity Nisha Singh, FinEquity/CGAP

Grassroots Climate Activism: What Does It Have to Do with Savings Groups?
4:30 PM - 6:00 PM | Great Ilanga

Oladosu Adenike, Youth Climate Activist (Nigeria)Ayakha Melithafa, Youth Climate Activist (South Africa)Brenda Skelenge, Leaps Development and Advocacy Services | Patricia Matolengwe, South African Homeless People's Federation

Subscribe to the quarterly newsletter of the SEEP Network's Savings-Led Working Group

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Remembering Martyrs

Remembering Martyrs

Thane’s Hanuman Vyayamshala, a sports association, has been in existence for more than 75 years. Every year since August 1943, the institute has been commemorating the Quit India Movement in honour of the freedom fighters.

63 years ago, in the month of August 1942, Mahatma Gandhi launched the "Quit India" Movement. He issued the famous "Do or Die" call from a large meeting ground in Mumbai, which is now called the August Kranti Maidan. Indians were to wage one last struggle to achieve independence, or die in that attempt. Although Gandhiji himself advocated non-violence, the Quit India movement was followed, by large-scale violence at railway stations, telegraph offices, government buildings, and other emblems and institutions of colonial rule.

Like every year, this year too, the past and present students and instructors of Hanuman Vyayamshala gathered in the hall on August 09, each carrying a candle and a few flowers. They draw a map of Thane with chalk, illuminate the outline with candles and fill the inside with flowers. They then paid a tribute to the martyrs and freedom fighters by remembering their sacrifices. Each year, a social activist or a freedom fighter is called upon to share his thoughts. This year, more than 50 students and former students attended the function as 85-year old Madhu Nashikkar, a freedom fighter who participated in the Quit India Movement, was invited to speak about the days of British rule in India. Nashikkar, whose grand daughter is the member of the sports club, is the president of Sane Guruji Katha Mala, an organisation that teaches underprivileged rural areas children who cannot afford to attend school. In the past, social activists and freedom fighters such as Mrinal Gore, Datta Tamhane, Sarlatai Kulkarni, Kaveritai Patil and many more have attended this commemoration event.

Occasions like these and the Independence Day, which is also celebrated at the Vyayamshala with vigour since 1947, serve to remind us that the freedom we enjoy today is a gift from those extraordinary individuals who endangered and even gave up their lives to rid our country of foreign rule. It may be a good time to commit to memory what Mahatma Gandhi preached and practised in his lifetime: "Be the change you want to see in the world."

Special Celebration
19 years ago, on August 01, 1985, the underprivileged special children from Thane and surrounding areas got a gift from the Thane Municipal Corporation in the form of Jidd School. The uniqueness of Jidd School is that it primarily caters to the children of the lower socio-economic strata. When the then TMC commissioner Govind Swarup founded the school in 1985, it was meant only for physically impaired children. In August 2001, the school opened its doors to the mentally retarded children. In three years, the school’s mentally challenged section trains more students than its physically impaired section.

The school started on August 05, 1985 and this year, the school celebrated the day with a small function organised by Inner Wheel Club of Thane Hills. The students and teachers played many games and won prizes. There were stage performances too.

The chief guest was Thane’s Mayor Sharada Raut. Incidentally, August 05 also happens to be Raut’s birthday. So there was a double cause for celebration. So happy was Raut sharing her joy with these special children that she declared, "Whether or not I remain the mayor of Thane, I will always celebrate my birthday with these children."   She cut her birthday cake amongst applause from the special children after the customary aarti and bouquet presentation. Snacks and cake was later distributed among the eager and excited children. Raut also praised Shyamashree Bhonsle, Principal of Jidd School for her dedication and efforts to run the school.

The School not only educates and trains the students, but also provides free food, transportation, healthcare and playing facilities. Then there is a computer room, a rehabilitation room and special garden for disabled children. Come August 15, and the school will get a new division – a pre-vocational centre. This new division will open up new vistas for the special children. We’ll fill you on this new centre next week, after it will be formally inaugurated tomorrow.

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2 Shows in March 2013

Castleton, Vermont. There will be a Retrospective of Marc’s works at The Christine Price Gallery at Castleton State College in Castleton from March 4 through April 5, 2013.  Marc had booked this show for himself and we’re very glad to be able to make it happen. There is no opening reception per se here (by tradition), but friend and curator Mark Waskow will be offering a Curator’s Talk on Tuesday, March 12 @ 12:30 PM at the gallery, and another one @ 7:00 PM on the same day at the new downtown (Rutland) gallery location of The Chaffee Art Center on Merchants Row.

Burlington, Vermont. There is an exhibition from March 1 to May 30, 2013 at The Innovation Center (former General Dynamic headquarters) on Lakeside Avenue off of Pine Street in Burlington, which features some of Marc Awodey’s larger works.  This site is curated by the South End Arts & Business Association (SEABA), and this rotation of artists’ works is dedicated to Marc.  There will be signage up indicating this.  There are no opening receptions at this location.  The building is open from 7:30 AM to 6:30 PM each weekday.

A community memorial celebration of Marc’s life and work is being organized.  It will take place Friday, November 2, from 5 — 8 pm in the Unitarian Universalist Church in Burlington.  All those wishing to celebrate Marc’s life simply by attending are very welcome.  To be on the program with spoken words, poetry, reminiscences, music, etc., or to display art at the memorial, please send email to Marc’s brother Steve awodey@cmu.edu or Peg Tassey pegtassey@gmail.com

For more information about any aspect of the event, contact Marc’s brother Steve.

Check back here for further details.


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Bookin' It

So Many Books. So Little Time. Let's Review!

Archive for the tag “Mae Clair”

#BookinItTuesdayReview #TuesdayBookBlog – A Cold Tomorrow by Mae Clair

My Rating: 5 of 5 Stars

Stopping to help a motorist in trouble, Katie Lynch stumbles upon a mystery as elusive as the Mothman legend that haunts her hometown of Point Pleasant, West Virginia. Could the coded message she finds herald an extraterrestrial visitor? According to locals, it wouldn’t be the first time. And what sense should she make of her young son’s sudden spate of bizarre drawings—and his claim of a late-night visitation? Determined to uncover the truth, Katie only breaks the surface when a new threat erupts. Suddenly her long-gone ex-boyfriend is back and it’s as if he’s under someone else’s control. Not only is he half-crazed, he’s intent on murder…. As a sergeant in the sheriff’s office of the famously uncanny Point Pleasant, Officer Ryan Flynn has learned to tolerate reports of puzzling paranormal events.   But single mom Katie Lynch appears to be in very real danger—and somehow Ryan’s own brother, Caden, is caught up in the madness, too. What the skeptical lawman discovers astounds him—and sends him into action. For stopping whatever evil forces are at play may just keep Katie and Caden alive….

I read and enjoyed A Thousand Yesteryears, and was eagerly awaiting another visit to Point Pleasant. Fascinated by the way Mae Clair made Mothman so much more interesting than he ever seemed to me before, I couldn’t wait to see what new developments were in store. I was not disappointed. While I enjoyed Yesteryears, A Cold Tomorrow ratcheted everything up several notches, and Clair knocks this one right out of the ballpark. The characters were truly engaging, the mystery intensifies, and an element of shivery danger overlays every page.

Not going to go into details here, because I never like to give away too much of any plot, but my favorite character this time around is Officer Ryan Flynn. Try as he might to disbelieve in the Point Pleasant paranormal shenanigans, Flynn can’t ignore a truth that becomes more and more clear to him every day: what seemed solidly real to him for most of his life isn’t, and a creature he’s never really believed in, is.

The tale makes me want to visit Point Pleasant, and take a look around for Mothman, myself. If you love a good, creepy mystery, with everything from Men in Black to flying humanoids, this book is for you. You can read it as a standalone, but I wouldn’t. The first book, A Thousand Yesteryears, gives you a more solid grounding in both the real life tragedy that occurred in Point Pleasant, and the mysterious mythology that haunts the little town.  A Cold Tomorrow takes you to the next level. I recommend both books, and I’m looking forward to the final installment in this shivery trilogy.

A Thousand Yesteryears

A Cold Tomorrow

#TuesdayBookBlog – Myth and Magic by Mae Clair

My Rating: 5 of 5 Stars

“As children, they played games of myth and magic . . . .”

An old inn with a mysterious past. Ladies in white, ghosting through the trees. Unexplained sobbing noises during the dead of night. Strange happenings, all, and the quest to understand who–or what–is trying to drive guests away from Stone Willow Lodge is at the heart of Mae Clair’s shivery romantic suspense novel.

Anyone who has visited Bookin’ It very often knows that I’m extremely partial to angsty, conflicted men, and heaven knows, private investigator Caithelden Lairen is the very personification of angst and conflict. Born Caithelden Breckwood (his mother has a thing for myth and magic, herself, naming her other sons Galen, Aren, and Merlin), Caith has been estranged from his family for years. A childhood trauma has left him scarred and angry, especially at his father, and thus it is that his son, Derrick, has never even met his grandather.

When Breckwood Industries (the family firm that has made, and kept, the Breckwoods extremely wealthy) hires Caithelden to investigate the shenanigans going on at Stone Willow Lodge, their company retreat, he must return to his home town of Coldcreek, facing both his family, and Veronica Kent, the only woman he’s ever loved. And therein lies the romance part of this romantic suspense.

Mae Clair’s writing is excellent–clean, solid, and well-paced–and she leads the reader on a tense and riveting journey, from the opening chapter to the last page. I thoroughly enjoyed Myth and Magic, and I highly recommend it, especially to fans of mystery, romance, and spooky encounters with things that go bump in the night.

Myth and Magic

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The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation

by Maximilian Claessens

Marketing’s goal is to create value for customers and build profitable customer relationships in order to capture value back afterwards. But how does the company create this customer value? The marketing strategy addresses exactly that. It is the marketing logic by which the firm wants to create this customer value and achieve these profitable customer relationships. But consumers are in the centre of marketing. Therefore, we should not just establish a marketing strategy – it should be a customer-driven marketing strategy. How to create customer value and how to achieve profitable relationships?

First of all, the company has to know which customers it will serve. It must segment the market based on certain criteria that are relevant to the company. Then, it has to select one or several market segments to serve. We call these two steps segmentation and targeting. Finally, the company decides how it is going to serve the selected customers. This involves differentiating itself from other offerings in the market (differentiation) and aiming at a position in the market and in customers’ minds (positioning).

In order to do so, the company must identify the total market, then divide it into smaller segments. Next, select the most promising ones and then focus on how to serve and satisfy the customers in the selected segments. The company should never neglect the crucial importance of centring the marketing strategy around the customers’ needs by delivering superior value. Only then, it can survive in today’s competitive marketplace. But before we can satisfy customers, we first have to understand their needs and wants. Therefore, the process of establishing a marketing strategy requires thorough and careful customer analysis.

Segmentation, Targeting, Positioning and Differentiation - necessary for an integrated Marketing Strategy.

Segmentation, Targeting, Positioning and Differentiation – necessary for an integrated Marketing Strategy.

Segmentation – Step 1 of the Marketing Strategy

Any company should know that it cannot serve all consumers in the total market – at least not profitably and in the same way. The variety of different kinds of consumers and their needs is simply too large. There are too many differing types of customers, characteristics, needs, wants, and behaviours. Also, most companies can serve some segments better than others, because there is a greater fit between the company’s strengths and the segments’ opportunities. Thus, every company should not try to focus on the complete market. Instead, it should divide it up into small segments. This is the first step of setting up a marketing strategy.

The market can be seen as a huge pie. But the company has only one mouth. So, it should choose the part of the pie which appears most delicious for the company. In other words, the marketer must determine which of all the segments offer the best opportunities. We can define market segmentation as the process of dividing a market into distinct groups of customers who have different characteristics, needs and behaviours and therefore require different products or marketing programmes. Consequently, we can look at a market segment as a group of consumers responding in a similar way to a set of marketing efforts.

Therefore, we have to group consumers, based on various variables which are relevant to the company. These variables can be based on geographic, demographic, psychographic and behavioural factors. But not every variable is equally useful for each company. For instance, a car manufacturer would gain little by distinguishing between vegetarians and non-vegetarians. However, for a meat company, this may be the most important variable in the marketing strategy.

An example for segmentation can easily be recognized in nearly every market. Let’s take a look at the automotive industry. You will find small, economical cars for those who care mainly about price and operating economy. But on the other side there are big, sportive cars with large engines for those who want the best performing cars regardless of price. It would not be wise for the car manufacturer to try to create one offering for both segments. The resulting marketing strategy would never result in satisfying results. Instead, the company should focus on meeting the distinct needs of each individual market segment it wants to serve.

Learn more about market segmentation.

Targeting – Step 2 of the Marketing Strategy

After having distinguished between the separate segments in a market, the company can select one or more of these segments to enter. Before doing this blindly, each segment should be assessed. Therefore, targeting is concerned with evaluating each segment’s attractiveness for the company and selecting one or more segments to enter. The evaluation of segments is based on the question which segment the company can serve best. In other words, we should concentrate on and enter those segments in which we can generate the greatest customer value over time.

Whether a company decides to enter one or more segments may also depend on its resources. If these are limited, it may be better served to focus on one or a few smaller segments, which we call market niches. In the best case, the company should look for segments competitors overlook or ignore. Alternatively, a company can decide to enter several segments. This may be based on a strong relation between the segment in terms of resembling needs, or on the company’s widespread resources. For instance, clothing companies often target more than only one segment: males, females, children and so on. A large company such as a major car manufacturer might even decide to serve all market segments by offering a complete range of products.

However, the usual case is that a company first enters a new market by serving one single segment. Later, if that proves successful, it may add more segments to serve.

Learn more about market targeting.

Differentiation and Positioning – Steps 3 + 4 of the Marketing Strategy

Now that we know which segments there are in the market and having chosen one or more to serve, we have to decide on the how. How will the company differentiate its offerings for each targeted segment and what position does it aim at in those segments? That are the last steps in setting up the marketing strategy.

Differentiation and Positioning are strongly related and depend on each other. Positioning, which is the process of arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the minds of target customers, depends on the differentiation. Because through the differentiation, which is the process of actually differentiating the product to create superior customer value, we can achieve the desired position in customers’ minds.

Firstly, we need a plan on what position we want to achieve with our product in the minds of our target customers. The position is the first thing a customer would think of hearing the name of the product or the brand. This position should be chosen so that it is distinguished from competing products to the greatest extent possible and lead to the greatest advantage in the target market. Therefore, the company should first identify possible customer value differences which provide competitive advantages on that the position can be built on. Should the customer think of our product as the cheapest one, or the best one, or the nicest one? Or should the customer think it is the most sustainable and environmentally beneficial one? This must be determined before establishing the marketing strategy.

But only promising those values is not sufficient. If the company promises greater customer value to achieve a certain position in customers’ minds, it needs to deliver that value. The marketing strategy means nothing without the means to carry it out. Therefore, positioning depends on differentiation, by which we actually differ our product from competing ones so that it gives consumers more value. After the company has chosen a desired position, it can take the steps necessary to deliver and communicate that position to target customers by differentiation. If the desired position is to be seen as the cheapest product in the market, the product should be differentiated by an exceptionally low price. If the desired position is to be thought of as the highest quality product in the market, the product should be differentiated by actually delivering that exceptional quality competing products do not offer.

Learn more about Differentiation and Positioning.

Only if all of these elements build up on each other, the marketing strategy is strong enough to create and deliver superior customer value in order to capture value in return.

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Posts tagged ‘Inaugural Address’

Daily Prompt Love <3 Better Angels

 “I am loath to close. We are not enemies, but friends. We must not be enemies. Though passion may have strained it must not break our bonds of affection. The mystic chords of memory, stretching from every battlefield and patriot grave to every living heart and hearthstone all over this broad land, will yet swell the chorus of the Union, when again touched, as surely they will be, by the better angels of our nature.”–Abraham Lincoln, First Inaugural Address, Monday, March 4, 1861

Make art about the better angels of our nature (’cause we sure need ’em now).

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Stable Sheets

Keep your horse clean and dry with a stable sheet from Mary's Tack, the highest quality selections in protective horse clothing. From brands like Rambo, Weatherbeeta and Centuar, Mary's Tack carries only the most durable day sheets that will keep your equine companion protected in the field, at a show or while snug at home in the stable. You would never want your horse or pony to catch a chill after a bath or workout, so Amigo has created a line of Moisture Management stable sheets that thoroughly absorb moisture and keep the skin warm and dry. With durable polyester outer layers and secure straps for the best fit, these stable sheets will make you feel confident that your horse is getting the most protection possible. Mary's Tack also carries a number of stable sheets to keep your equine friend clean and comfortable in the barn or the trailer. These high-quality day sheets come in a number of attractive colors, patterns and sleek designs that look great while traveling or at a show, and they're equipped with durable straps and buckles for a secure fit. Choose from Centuar's EZ Care day sheet in a sophisticated two-tone design, Rambo's Newmarket stable sheet featuring preppy stripes, or Baket's plaid day sheet for a classic look. With both looks and function in mind, Mary's Tack's selection of quality horse day sheets from top equine brands is sure to have the perfect sheet for your horse or pony.


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Liam Payne and Cheryl finally chose a pretty interesting name for their son

Image: Rex Features via AP Images

Welcome to the weird celebrity baby name club!

Former One Direction singer Liam Payne and his girlfriend, Cheryl, welcome their baby boy five weeks ago but decided to not give the child a name quite yet.

After spending some time "getting to know their baby," the couple have chosen to name their son Bear Payne.

We're not sure what the new baby did to be named after a large, hairy mammal, but we trust the  parents to know their son.

A source explained the couple's decision to The Sun saying, “they’d been thinking of a name since meeting him and they just felt it suited him."

We wish you the bear-y best, baby Payne.

WATCH: One Direction sock puppet remake is a bittersweet reminder of the good old days

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Telogen Effluvium – How To Manage Hair Fall Post Pregnancy

If you’re a new mommy – congratulations! Motherhood is beautiful and deserves to be celebrated. But having a baby also means many life changes and while most of them are positive, some of them involve things like getting less sleep and losing hair. If you are experiencing postpartum hair loss, don’t worry! This is normal and happens to some women due to increased shedding, known as Telogen Effluvium.  This condition is common after an event like childbirth that tends to put stress on the body. It doesn’t necessarily take place immediately, but it is a temporary condition. However if you feel like your case is extreme and prolonging for longer than a year, it’s best to revert to a doctor. If you want to know exactly what Telogen Effluvium is and how you can manage it, keep reading to see what one of our Mashion followers – Mariam Javed Shah– has to say:

What Is Telogen Effluvium?

During pregnancy, mothers tend to get the ‘pregnancy glow’ and their hair looks fuller. This is because you’re losing less hair during this period.

In the hair cycle, there are three phases: anagen (the growth phase), catagen (the transition phase) and telogen (the resting phase).  Normally 80-90 percent of hair is in a growing phase which lasts for 2-7 years. During this phase, hair follicles are nourished with blood supply for growth. Each hair grows for 2-6 years before resting for a few months, and then falls. In catagen, hair follicle detache from its blood supply. In the telogen phase, the hair stays for at least 3 months without nourishment and then dies and falls off. Normally only 10 percent of the hair is in the catagen phase.

In pregnancy it’s not the hair strand that becomes thicker but the hair that were supposed to go in the resting phase and fall off, stay longer in the growing phase due to increased amounts of estrogen in the blood. Following delivery of the baby estrogen drops to the pre-pregnancy level and more hair goes into the resting phase and falls off. Excessive shedding of hair 1-5 months after pregnancy is called Telogen Effluvium. It affects around 40-50 percent of the women and is most common at 3 months after pregnancy, but the good news is, this hair loss is temporary! If excessive hair loss does continue, it’s important to get it checked as it might hint to  anaemia, a thyroid disorder or even polycystic ovaries.

How To Manage It

1. Don’t Lose Your Chill

Finding large clumps and strands of hair tangled in a comb or in your hands can be very annoying and distressing, but don’t be alarmed. Postpartum hair loss is totally normal and a temporary phenomenon. Your hair will most likely be back to it’s normal voluminous self in time for your little one’s first birthday!

2. Use A Voluminous Shampoo

These shampoos contain biotin B complex and the proteins in them coat the hair, temporarily masking noticeably thin hair and converting them from flat to fabulous. Hair gets visibly thicker, fuller and fresh. Making them for your friend during this period is not a decision you’ll regret.

3. Try Not To Condition Your Scalp

Conditioning shampoos and conditioners can tend to make the hair look flat and limp. If you’re someone who uses conditioner on her full hair, it might be best to not apply it during the scalp during this time and instead, only condition the tips.

4. Be Gentle With Your Hair

Always dry your hair properly after taking a shower because wet hair is fragile and tends to break easily. It’s best to use a t shirt or a soft material to wrap your hair in after a shower, instead of using a towel. Before typing your hair up, be sure to either let it air dry or be blow dried.

5. Cut Them Short

Short hair can help your hair be healthy. Not only are they easy to maintain, but they also give a fuller look. Try loose and natural hairstyles instead of tight ponytails and braids; these will only cause further breakage. Also try to avoid using hair straighteners and curling devices to minimise the heat damage to your hair.

6. Eat Healthy And Add Necessary Supplements To It

Try to eat a healthy and well balanced diet. Eggs, berries, spinach, fish, sweet potatoes, avocados, nuts and seeds have nutrients and vitamins that are important for hair growth and maintenance. Having vitamins is okay to maintain hair growth, but they shouldn’t be a substitute for a good diet, especially when your body is already overwhelmed after giving birth. No specific vitamins have been shown to directly affect postpartum hair loss but they are overall good for hair maintenance and health.

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Energy at Last!

After years of struggling with significant and debilitating lack of energy and trying what felt like everything under the sun with little success, I am back not only to my old self, but to my younger self as well! This after only a little more than a month receiving acupuncture treatments and recently starting Golden Shield Qigong. Matt applies his deep knowledge of Chinese medicine with skill and most importantly, from the heart – a true healer! I am grateful to have been referred to him by another trusted and accomplished healer.

A.L. Bellingham

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Bleiler, Czeschin Win Whiteface Halfpipe (USSA) (Yahoo! Sports - Turin 2006)
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Family functioning and maternal distress in adolescent girls with anorexia nervosa

Leslie A. Sim, Jason H. Homme, Aida N. Lteif, Jennifer L. Vande Voort, Kathryn M. Schak, Jarrod Ellingson

Research output: Contribution to journalArticlepeer-review

39 Scopus citations

Objective: To determine the nature of family distress in families of girls with anorexia nervosa (AN), this study compared aspects of family functioning in adolescent girls with AN to girls with a chronic illness and girls without a condition. Method: Participants consisted of 25 adolescent girls with a primary DSM-IV diagnosis of AN, 20 girls with an ICD-10 diagnosis of insulin dependent diabetes mellitus (IDDM), and 20 girls from the community. Mothers and daughters completed questionnaires of family functioning and psychological symptoms. Results: When compared with mothers of daughters with IDDM, families of girls with AN experienced greater family conflict, reduced parental alliance, and increased feelings of depression. However, once the emotional impact of the illness on the mothers was statistically controlled, group differences were no longer significant. Discussion: Family distress and dysfunction may reflect an accommodation process that occurs in families living with a child with AN.

Original languageEnglish (US)
Pages (from-to)531-539
Number of pages9
JournalInternational Journal of Eating Disorders
Issue number6
StatePublished - Sep 2009

  • Adolescence
  • Anorexia nervosa
  • Family functioning

ASJC Scopus subject areas

  • Psychiatry and Mental health

Fingerprint Dive into the research topics of 'Family functioning and maternal distress in adolescent girls with anorexia nervosa'. Together they form a unique fingerprint.

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4 Aug

R2L logo

MCSD Return to Learn plan for 2020-21 school year approved
After several months of discussions, data-gathering and planning, the Marshalltown School Board voted to approve the Marshalltown Community School District Return to Learn plan for the 2020-21 school year.

We are excited to get back to a new normal,” said Superintendent Dr. Theron Schutte. “In light of the information that was provided Thursday via the governor, the Director of (the Department of) Education, and the Department of Public Health, we’ve been taking a further look at one of the teaching and learning modalities that we had to plan for by July 1.”

The major points of the MCSD Return to Learn plan are as follows:

  • Students in preschool to sixth grade (PK-6) will go to school on-site at District school buildings, with multiple safety measures in place to minimize risk due to the coronavirus pandemic. These students have the option to learn fully online (virtual learning) for at least the first semester of the 2020-21 school year if they do not want to return to school on-site.

  • Students in grades 7-12 will learn in a hybrid model through the first quarter of the school year (the first nine weeks), after which the model will be re-evaluated. That means the middle- and high school student population will be split roughly in half, with each half alternating between on-site and online learning during the school week. For instance, one half of students will attend classes at their school building for certain days of the week, while their peers in the other half learn online. The groups would then switch to the opposite learning environment later in the week. These grade 7-12 students have the option to learn fully online (virtual learning) for at least the first semester of the 2020-21 school year if they do not want to return to school in the hybrid model.

The MCSD Return to Learn plan is designed to bring high-quality learning to young Bobcats across all age groups, ability levels, and life situations; the plan also focuses on ensuring the highest possible level of safety for all students and staff.

On-site learning will include a multi-layered safety and sanitation strategy. Face-masks and face shields will be provided to staff and students, and will be required to be worn during the school day; frequent, enhanced deep cleaning will take place at all school buildings; desk shields will be in place; hand sanitizer will be abundantly available throughout all school buildings; staff and students will have their temperatures screened regularly; social distancing rules – as recommended by the United States Centers for Disease Control and Prevention (CDC) and the American Academy of Pediatrics (AAP) – will be in place and enforced; and signs will be placed throughout school buildings to ensure clear communication of safety rules and expectations.

Virtual learning will be provided by MCSD teachers through the Edgenuity (grades PK-5) and Edmentum (grades 6-12) online learning programs. These virtual learning programs are designed to ensure students who learn online this year have access to high-quality, standards-based learning. The deadline for parents and guardians to elect this option for their child(ren) is August 5th.

For more information on the MCSD Return to Learn Plan, please visit the MCSD Return to Learn webpage.

MCSD Food Service gets boost thanks to generous donation

State Farm WEB

Local State Farm agents Mike Peschong (left), Jeff Linton (center), and Phyllis Mazour (right) present a check for $3,000 toward the MCSD Food Service Department at Monday’s meeting.

Local State Farm insurance agents Phyllis Mazour, Jeff Linton and Mike Peschong received recognition for presenting a $3,000 check toward the MCSD Food Service Department.

“As State Farm agents, we collectively got together and decided that we wanted to do something for the Marshalltown community, and wanted to be able to touch as many citizens as we could in the community,” Mazour said. “We just want to say thank you for everything you do. Thank you for making this community much better. Together, we make this a community that stands out in the state of Iowa.”

MCSD Food Service Director Lynn Large said the donation is a generous gesture and will go toward ensuring young Bobcats have food security.

“Your generosity means so much to me and the Nutrition Department, but more importantly, it means so much to the kids in the community who rely on the schools for the meals,” she said. “Thank you for supporting the work that we are all doing here in Marshalltown.”

The Food Service Department has provided free meals to students 18 years old and younger throughout the coronavirus pandemic situation, which began in March. Additionally, meals have been provided throughout the community this summer and in several previous summers, all in an effort to fight student hunger and food insecurity during when school is not in session.

District Employee recognized for building several plexiglass barriers

Employee plexiglass web

Buildings and Grounds employee Chris Blanchard has made dozens of plexiglass barriers (like the one shown here) for school buildings.

Marshalltown Schools Buildings and Grounds employee Chris Blanchard was recognized by the board for his effort to build dozens of plexiglass desk shields for schools. He said he knew it would be helpful and cost-effective for him to build the barriers.

“I looked at how they were built, and I thought ‘Man, this can’t be too tough,’” Blanchard said.

Dr. Schutte said the District appreciates Blanchard’s ingenuity and initiative in adding to the significant safety measures being put in place for the upcoming school year.

2019-20 End-of-Year report shared
Dr. Stevenson shared the annual MCSD End-of-Year report for the 2019-2020 school year. The presentation touched on key areas of the District’s strategic plan, including metrics on student achievement and learning environments.

Stevenson said the early end to the 2020-21 school year due to the coronavirus pandemic in March impacted the data collected for the report.

MCSD Security Management System change orders approved
The board approved four change orders for the MCSD Security Management system Monday. Those change orders include adding lockdown buttons, upgrading of cameras, an additional card reader replacement, and deduction of allowances.

The change orders will add an estimated $13,600 to the roughly $530,000 system contract, and funding for the change orders will come from sales tax funding.

Communications Director Adam Sodders reviewed the good news from the district by sharing newspaper articles as well as school communications articles. That list can be seen here

Personnel items
For a list of personnel items approved Monday, click here

First Reading: There were no policies up a first reading at the Aug. 3 board meeting
Initial Review:
Marked as reviewed –

  • 200 – Statement of Guiding Principles
  • 409.3 – Licensed Employee Family and Medical Leave
  • 409.3-E1 – Licensed Employee Family and Medical Leave Notice to Employees
  • 409.3-R2 – Licensed Employee Family and Medical Leave- Definitions
  • 604.12 – Temporarily Disabled Students
  • 908 – United States Flag Pledge of Allegiance to the Flag
  • 908-R1 – United States Flag Procedure for Displaying the Flag and Respect for the Flag

Will come back for a first reading –

  • 105 – Discrimination and Harassment Based on Sex Prohibited
  • 201.2 (new 200.2) – Legal Status of the Board of Directors
  • 409.3-E2 – Licensed Employee Family and Medical Leave Request Form
  • 409.3-R1 – Licensed Employee Family and Medical Leave – Regulation
  • 601.2 – School Day (Primer) (will come back for a first reading)
  • 604.11 – Appropriate Use of Online Learning Platforms (Primer)
  • 907 – District Operation During Public Emergencies (Primer)
  • 907-R1 – District Operations During a Public Health Emergency Regulation (Primer)

Deleted –

  • 403.5 – Harassment-Employees
  • 403.5-R – Harassment- Employees (Investigation Regulation)
  • 403.5- E1 – Harassment Complaint Form
  • 403.5-E2 – Witness Disclosure Form
  • 414.3 – Classified Employee Family and Medical Leave
  • 414.3-R1 – Classified Employee Family and Medical Leave -Regulation
  • 414.3-R2 – Classified Employee Family and Medical Leave -Definitions
  • 414.3-E1 – Classified Employee Family and Medical Leave Notice to Employees
  • 414.3-E2 – Classified Employee Family and Medical Leave – Request Form

From Board President Bea Niblock
“August has arrived and school, in a variety of forms, will begin soon. The Return to Learn plan was discussed at length at the board meeting last night. Different ideas and varying perspectives were shared and debated. After much deliberation, the board approved the plan presented by administration.

Twelve-month staff returned to work in the buildings on Monday. Staff and students will follow later in the month. And, the board will hold in-person meetings beginning with a work session on August 6th and their regular meeting on August 17th. In an effort to keep everyone safe, a new normal will be seen in all buildings and the board room.

We proceed with an abundance of caution knowing that procedures could change again as we learn more about the coronavirus.” – Bea Niblock

The next Marshalltown School Board meeting is set for 5 p.m. Monday, Aug. 17, 2020. The meeting will be held in-person at the Central Administration Office, 1002 S. 3rd Ave., with social distancing and other safety measures in place. The meeting will be available to watch via YouTube live stream.

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Tempura Onion Rings

         Yield: 4 Servings
Categories: Japanese, Vegetables

1 Vegetable oil, for frying 1 1/2 c Cornstarch 3 Red onions, peeled, sliced -crosswise to 1/3-inch Thick (about 1-1/4 lbs.) 1 1/2 c Flour, all-purpose 1 ts Salt, plus more for sprinkl -ing 1 1/2 c Ice, coarsely crushed Lemon wedges, ketchup and - soy sauce, for serving 1. In a deep fryer or large saucepan, heat the oil the 350F. Meanwhile, put 1 cup of the cornstarch in a brown paper bag. Add the onion slices and shake well to coat. Transfer the coated onion rings to a large baking sheet. 2. In a large bowl, mix the remaining 1/2 cup cornstarch with the flour and 1 teaspoon salt. Add 1-1/2 cups of cold water all at once into the flour mixture. Stir vigorously with chopsticks or a fork to be pieces of ice and lumps the size of a nickel in the batter. 3. When the oil is hot, add as many coated onion rings to the batter as will fit comfortably in the fryer; you will have to do this in about 5 batches: Using chopsticks or a large fork, life the rings to the hot oil and separate any that cling together. Fry the onion rings until golden brown all over, about 3 minutes. Transfer to paper towels or a paper bag to drain well. Repeat with the remaining onion rings and batter. Sprinkle the onion rings with salt if desired. Serve hot, warm or at room temperature with lemon, ketchup or soy sauce. Serves 4 to 6. Food & Wine, June, 1991.


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Soothe dryness instantly with this gel-serum boosted with multiple sources of Vitamin B. Non-greasy, this antioxidant serum maximizes the benefits of a daily moisturizer and is suitable for all skin types who desire a velvety smooth texture and youthful appearance. Vital nutrients literally drench skin in humectants, smoothing dryness upon contact. Phyto hyaluronate and Resveratrol make this elixir impossible to resist. Pairs perfectly with a Rose Quartz Gua Stone

Skin Type
Balanced Management

How to Use

Apply 1-2 pumps of serum with your fingertips over your face, décolleté, or problem area, patting it on, and then gently smoothing it out each day and night following thorough cleansing and spritzing of the skin. Resist the temptation to massage, let the formula absorb on its own. You may have a couple of different serums which can be layered (thinnest to thickest) or alternate formulas for day and night as you prefer or as directed.

Follow with your favourite moisturizer and SPF.

Where to Apply

Face, neck, and décolleté - Serums are packed with concentrated nutrients, hydrators, antioxidants, and active ingredients. Referred to as “precision powerhouse products” directly into the skin. Serums more closely align with your individual skin concerns rather than your skin type.

  • Soothe, moisturize and balance, devitalized skin.
  • This superior hydrating Serum helps fortify the intercellular matrix creating an environment that offers healthier cell growth, development, and repair.
  • Resveratrol a natural compound found in grapes increases the lifespan of skin cells and is a powerful activator of cellular renewal. The dermis is strengthened and the skin is left firmer and denser. Wrinkles are smoothed from the inside and facial contours are redefined.

Key Ingredients

  • Grape Seed Oil (Vitis Vinifera) - Rich in linoleic acid, acts as an emollient and lubricant, antioxidant.
  • Niacin - Vitamin B3, vital for energy release in tissues and cells, essential for growth and maintenance of healthy skin, antioxidants.
  • Rosemary (Rosmarinus Officinalis) - Strengthens and stimulates capillaries for a rejuvenating effect, toning, moisturizing, antioxidant, astringent.
  • Orange Oil (Citrus Aurantium Dulcis) - Source of vitamin C, antioxidant, anti-inflammatory, anti-bacterial, anti-fungal, astringent.
  • Mandarin Orange Oil (Citrus Nobilis) - High in vitamin C and copper, antioxidant, astringent, toning.

Panthenol (DL), Propylene Glycol, Yeast Extract (Faex), Glycerin, Grape Skin (Vitis Vinifera), Grape Seed Extract & Oil (Vitis Vinifera), Hydroxyethycellulose, Niacin, Grapefruit Peel Oil (Citrus Grandis), Mandarin Orange Oil (Citrus Nobilis), Orange Peel, Oil & Extract (Citrus Aurantium Dulcis), Lemongrass Oil (Cymbopogon Schoenanthus), Rosemary Oil (Rosmarinus Officinalis), Riboflavin (Vitamin B2), Yeast Extract (Phyto Hyaluronate), Optiphen PLUS.

B5 Serum

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