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Retail market strategy

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Retail market strategy

  1. 1. CHAPTER 5 Retail Market Strategy
  2. 2. What’s Retail Strategy? A retail strategy is a statement identifying… 1. The retailer’s target market. 2. The format the retailer plans to use to satisfy the target market’s needs. 3. The bases on which the retailer plans to build a sustainable competitive advantage.
  3. 3. Target Market the market segment(s) toward which the retailer plans to focus its resources and retail mix
  4. 4. Retail Format the nature of the retailer’s operations—its retail mix
  5. 5. Sustainable competitive advantage Establishing a competitive advantage means that the retailer, in effect, builds a wall around its position in a retail market, that is, around its present and potential customers and its competitors
  6. 6. Relationships with Customers Customer Loyalty means that Customers will be reluctant to patronize competitive retailers Retailers build loyalty by: • Developing a strong brand image • Having a clear and consistent positioning • Developing a unique Merchandise • Providing outstanding customer service • Undertaking customer relationship management (CRM) programs
  7. 7. Relationships with Suppliers Vender Relations • Low Cost - Efficiency Through Coordination - Electronic Data Interchange (EDI) - Collaborative Planning and Forecasting to Reduce Inventory and Distribution Costs • Exclusive Sale of Desirable Brands • Special Treatment - Early Delivery of New Styles - Shipment of Scare Merchandise
  8. 8. Efficiency of Internal Operations Human resource Management Distribution and Information Systems “Employees are key to build a sustainable competitive advantage” Flow of Information Recruiting, Training and Retaining great employees are challenge. Vendor  Distribution Center  Store By decreasing costs here, the is more money available to invest in: • Better services • Increase in breadth and depth • Decrease in prices
  9. 9. Location is a critical opportunity for developing competitive advantage for 2 reason. First, location is the most important factor determining which store a consumer patronize. Second, location is sustainable competitive advantage. Starbucks creates a competitive advantage by picking multiple good locations that saturate area.
  10. 10. Multiple Sources of Advantage Retailers cannot rely on a single approach. Instead, the use multiple approaches to build as high a wall around their position as possible For Example
  11. 11. Growth Strategies Four types of growth opportunities that retailers may pursue. Opportunities
  12. 12. Market Penetration Existing Target Markets – Existing Retail Format Market penetration approach Include:  Opening more store in the target market  Keeping existing stores open for longer hours  Cross-selling – sales associates in one department sell complimentary merchandise from other departments Opportunities
  13. 13. Market Expansion New Target Markets – Existing Retail Format Example Opportunities
  14. 14. Retail Format Development Existing Target Markets – New Retail Format Example Tesco U.K. The smallest is Tesco Express up to 3,000 Square feet Tesco Metro Stores are Square feet Tesco superstores up to 50,0 Square feet Tesco Extra stores more than , Square feet Opportunities
  15. 15. Diversification New Target Markets – New Retail Format Related diversification growth opportunity, The retailer’s present target market or retail format shares something in common with the new opportunity Unrelated diversification growth opportunity has little commonality between the retailer’s present business and the new growth opportunity Opportunities
  16. 16. Global Growth Opportunities Expending operations to international markets. Retailers can increase:  sales  knowledge and systems  bargaining power with vendors
  17. 17. Attractiveness of International Market Two factors 1. The potential size of the retail market in the country 2.The degree to which the country does and can support the entry of foreign retailers.
  18. 18. Indicator of the Attractiveness of International Markets
  19. 19. A retailer of video games GameStop, would find a country with a large percentage of people under 19 to be more attractive than a country with a large percentage of people over 65.
  20. 20. India The retail industry is divided into organized and unorganized sectors Problems:     The world’s largest pluralistic democracy Myriad cultures 22 official languages Restricts foreign investment
  21. 21. China China is rapidly developing the infrastructure to support modern retailing Problems:  Operating costs are increasing  Managerial talent is becoming more difficult to find and retain  Underdeveloped and inefficient supply chain predominates
  22. 22. Globally Sustainable Competitive Advantage  Low cost, efficient operations: Wal-Mart, Carrefour  Strong private label brands: Starbucks, KFC  Fashion Reputation: The Gap, Zara, H&M  Category dominance: Best Buy, IKEA, Toys R Us
  23. 23.  Color preference, the preferred cut of apparel, and sizes differ across cultures  Peak selling seasons  Store designs and layouts  Government regulations and cultural values can affect store operations.
  24. 24. Global Culture It is not sufficient to transplant a home-country culture and infrastructure to another country more than 30 years of international experience in 30 countries, both developed and developing.
  25. 25. Financial Resource the large firms generally are in a strong financial position and therefore have the ability to keep investing in projects long enough to become successful.
  26. 26. Entry Strategies     Direct Investment Joint Venture Strategic Alliance Franchising
  27. 27. Direct Investment Direct Investment occurs when a retail firm invests in and owns a retail operation in a foreign country. Advantages: the highest potential returns the retailer has complete control of the operations Disadvantages: the highest level of investment exposes the retailer to the greatest risks
  28. 28. Joint Venture • • • • • More resources reduces the entrant’s risks Increased productivity and greater profits Sharing of costs and risks with partners ownership, control, and profits are shared Problems with this entry approach can arise if the partners disagree or the government places restrictions on the repatriation of profits.
  29. 29. Strategic Alliance EXAMPLE A strategic alliance is a collaborative relationship between independent firms.
  30. 30. Franchising Advantages:  the lowest risk  the least investment Disadvantages:  the retailer has limited control Country  potential profit is reduced  local domestic competitor increases
  31. 31. Top 5 Global Franchises - 2013 Rankings Source:
  32. 32. 1. Define the business mission 2. Conduct a situation audit: - Market attractiveness analysis - Competitor analysis - Self-analysis 7 Steps 3. Identify strategic opportunities The Strategic Retail Planning Process 4. Evaluate strategic alternatives The set of steps a retailer goes 5. Establish specific objectives and allocate resource 6. Develop a retail mix to implement strategy 7. Evaluate performance and make adjustments through to develop a strategy and plan
  33. 33. Step 1: Define the Business Mission The mission statement is a broad description of a retailer’s objectives and the scope of activities it plans to undertake. Managers need to answer QUESTIONS: I. II. III. IV. V. What business are we in? What should our business be in the future? Who are our customer? What are our capabilities? What do we want to accomplish?
  34. 34. Step 2: Conduct a situation Audit Elements in a Situation Audit
  35. 35. Step 3: Identify Strategic Opportunities for increasing retail sales Step 4: Evaluate Strategic Opportunities A retailer must focus on opportunities that utilize its strengths and its competitive advantage. Step 5: Establish Specific Objectives and Allocate Resources The retailer’s overall objective is included in the mission statement; the specific objectives are goals against which progress toward the overall objective can be measured. These specific objectives have three component: 1. The performance sought 2. A time frame 3. The levels of investment
  36. 36. Step 6: Develop a retail mix to implement strategy Step 7: Evaluate performance and make adjustments The planning process is to develop a retail mix for each opportunity in which an investment will be made and control and evaluate performance. If the retailer is meeting or exceeding its objectives, change aren’t needed. But if the retailer fails to meet its objectives, reanalysis is required.
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The COVID-19 global economic recession is deepening existing inequalities across global labour markets and reversing the gains in employment made since the Global Financial Crisis of a decade ago. Emerging technologies continue to reshape labour markets, and those trends have only accelerated with the onset of a new recession.

Millions of workers worldwide are facing significant job uncertainty. Data from the International Labour Organization (ILO) has shown that during the first half of 2020, real unemployment figures jumped to an average of 6.6%, with an estimated loss of working hours equivalent to 495 million jobs in Q2 2020. The OECD predicts that unemployment rates could double by the end of the year.

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1. COVID-19 has had a lasting effect

The COVID-19 pandemic has accelerated the arrival of the future of work. The Future of Jobs Survey finds that 50% of employers will accelerate the automation of their work, while over 80% are set to expand the digitization of their work processes. That means that some jobs that have been lost will never come back, and those that do will require new ways of working and new skills

2. Automation continues to increase

The Future of Jobs Report projects that by 2025, the hours of work performed by machines and people will be equal. Around 85 million roles are set to be displaced by automation – primarily across manual or repetitive roles spanning both blue-collar and white-collar jobs – from assembly factory workers and accountants.

3. New jobs will emerge

Despite the accelerated disruption to jobs, the report also predicts that 97 million new jobs of tomorrow will emerge by 2025. The most in-demand roles in future job markets include Data Analysts and Scientists, AI and Machine Learning Specialists, Robotics Engineers, Software and Application developers as well as Digital Transformation Specialists, Information Security Analysts and Internet of Things Specialists which can be broadly clustered in 10 emerging jobs clusters explored in the report.

4. The most in-demand skills are a mix of hard and soft skills

The most in-demand skills of the future will include working with people, problem-solving and self-management skills such as resilience, stress tolerance and flexibility. This increase in required self-management skills is clear as workers face a range of pressures to adapt to new, more digital ways of working. Product Management, Digital Marketing and Software Development Lifecycle are among the core set of specialized skills required for emerging professions. Reskilling for the roles of the future will require a time investment ranging from three weeks to five months.

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Employers are convinced in the value of building human capital – with 66% believing they will get a return on investment from training employees within a year. Data from the past five years shows that workers often actually don’t need the perfect skill set to transition into new roles. The scale of the challenge is significant, with employers looking to internally redeploy half of their workers. Meanwhile, some 40% of the average worker’s skills will need to be updated to meet the demands of future labour markets. Employers are facing this challenge broadly on their own - only 21% can tap into government funding to deliver training programmes.

The Future of Jobs Report 2020 is a call to action to accelerate a Reskilling Revolution across economies. It highlights the increasing urgency of supporting displaced and at-risk workers as they navigate paths towards the "jobs of tomorrow." The current moment provides an opportunity for leaders in business, government, and public policy to focus common efforts on allowing workers to thrive in the new economy.


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Fimex 0.61

Fimex is a the File Interpolation, Manipulation, and EXtraction library for gridded geospatial data. It converts between different, extensible data formats (currently netcdf, NcML, grib1/2, metgm, wdb, and felt). It enables you to change the projection and interpolation of scalar and vector grids. It makes it possible to subset the gridded data and to extract only parts of the files. The library is written in C/C++ and as extensions to Fortran and R. For simple usage, Fimex also comes with the c

libburnia 1.4.2

libburnia is a project comprised of libraries and binaries for reading, mastering, and writing optical discs. It provides libburn, a CD/DVD/BD burn library, libisofs, a manipulation library for ISO 9660 filesystems, and libisoburn, a ISO 9660 multi-session library. On top of them there is cdrskin, a cdrecord emulator, and xorriso, a all-in-one application for ISO 9660 multi-session operations which additionaly provides a limited emulation of mkisofs.

pipes 0.9

Pipes is a small abstraction layer for PHPs iterators, providing a fluent and more concise interface. It ensures sequential execution, thereby conserving memory for any actions/callbacks that only affect a subset.

libcfg+ 0.7.0

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A service and API for using OpenGL through a socket.

TinyTcl 6.8.1

Tiny Tcl 6.8 is a rommable, minimal Tcl implementation for embedded applications. Derived from the venerable Tcl 6.7 release, Tiny Tcl 6.8 has a solid Tcl feature set, excluding newer capabilities of Tcl 7 and 8 such as the bytecode compiler, namespaces, sockets, and async event handling, among others. Excluding C library functions, Tiny Tcl compiles down to less than 60 Kbytes on most machines, far smaller than any Tcl 7 or Tcl 8 derivatives.

FreeSOLID 2.1.2

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smart_conditions 1.0

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minijson_reader 0.9

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pretty Easy privacy 0.1

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The Basics of the Animated Mise-en-scène

vlcsnap-2016-06-18-19h23m22s129I’ve been having interesting conversations with various Twitter folk lately about the kind of anime-related criticism they would like to read. One of the main things people said they wanted to see was more writing about the nitty gritties of the animation craft and how it impacts the viewer’s experience (obligatory reference here to the excellent Sakuga Blog, a new animation blog on the scene which all of you should check out pronto). For what it’s worth, I happen to agree with this assessment, but I’m not terribly educated about animation theory, and I don’t think that many anime fans are.

And this is okay! I don’t think you need to know theory to love and appreciate anime. But what if you want to convey to others how much you appreciate the animation craft, beyond just “the animation looked cool!” or “the voice acting was good!”? I think that most of us are aware that the visuals and sound impact the way we perceive the characters and narrative, but we lack the vocabulary to describe what exactly is going on. This can be frustrating when we’re trying to explain why we like (or don’t like) something about a work of art to another person.

Also, for critics who take themselves and their opinions seriously, this sort of thing should matter a lot. Pure formalism may not be a highly-regarded form of media criticism these days, but it does lay the important groundwork for any lens of analysis. So let’s not disregard it out of hand.

Since I’m a beginner too when it comes to animation theory, I figure we can learn about these things together. This post is about the basics of scene composition. I drew most of the information here from the revised edition Art in Motion: Animation Aesthetics by Maureen Furniss, which I think is a really well-written and accessible guide to the main issues in the field. I also encourage anyone with an education in animation theory to do us all a favour and leave a comment and/or some links to further reading. Your knowledge and insight would be very much appreciated!

(Note: While this post draws on general theories about animation, the examples I use are all from Japanese anime. While I’d love to discuss non-Japanese animation too, that’s a topic for other posts.)

What is the Mise-en-scène?

According to Elements of Cinema, the mise-en-scène is “the arrangement of everything that appears in the framing – actors, lighting, décor, props, costume.” A more comprehensive definition comes from Film Art: An Introduction by David Bordwell and Kristin Thompson, the go-to book for film studies undergrads:

In the original French, mise-en-scène (pronounced ‘meez-ahn-sen’) means ‘staging an action’, and it was first applied to the practice of directing plays. Film scholars, extending the term to film direction, use the term to signify the director’s control over what appears in the film frame. As you would expect from the term’s theatrical origins, mise-en-scène includes those aspects of film that overlap with the art of the theatre: setting, lighting, costume, and the behavior of the figures. In controlling the mise-en-scène, the director stages the event for the camera.

The analogy works for animation too. The animation director metaphorically “stages” the scene by controlling the placement of images, colours and lines. They also work with background artists and storyboard artists, who play major roles in shaping the layout of any given scene.

Sometimes, anime creators go the extra mile to make their theatre influences explicit (from Kill la Kill)

It’s important to note that everything in the animated mise-en-scène must be consciously woven into the frame, whether it is through hand-drawn animation, props, CG, or some combination of the above. There is nothing that can be “incidentally” caught in the frame. Meticulous film directors go to great lengths to control the set design, where the cameras are set up, and so on. But even they are strongly influenced by physical factors such as the weather, their level of access to certain locations and props, the size and abilities of their crew, etc. This is why people talk about film as a form of “heightened reality”, because even though much of it is staged and often supplemented by computer graphics, it is never completely divorced from the physical environment.

On the surface, it may sound as if animators are constrained only by their imaginations. Alas, this is not true. Putting aside the complicated debates among aesthetes around the relationship between “imagination” and “reality”, many animators – particularly in the world of commercial animation – are constrained by time, technology, number of able staff, and all sorts of other mundane and practical things. While this can lead to animation shortcuts, it can also inspire innovation and alternative forms of artistic expression, so it’s not entirely a bad thing.

The Kare Kano anime suffered from production problems in the second half of its run, but it’s very interesting to see how the staff adapted to the constraints in order to produce a visually stimulating work

That’s why any serious evaluation of an anime’s composition should take into account the circumstances in which it was made. What sort of tools did the studio use? Which parts were hand-drawn? Which parts were computer-assisted? How was the work delegated? To what extent was outsourcing a factor? These are only just some of the questions that can be asked.

With those important considerations in mind, let’s turn to the anime images themselves and explore some of the common considerations involved.

Character Design and Placement

While backgrounds and character designs are equally important when it comes to the aesthetics of animation, audiences generally remember the characters first and foremost – and not without good reason. Characters, in most cases, are the animation. They are the images that move. Because they are so pivotal to the success of a commercial anime, characters are usually placed in the foreground of any given shot.

That’s why long-distance shots like this tend to be brief…

And you get more mid-distance shots like this…

Closeups are also really popular in animation productions – especially quick cuts to exaggerated reaction faces. If you’re a regular anime viewer, you’ve probably seen a billion anime reaction faces by now.

reaction face

SAY WHAT?!?!?!?!

While exaggerated reaction shots are used in live action as well (particularly in Japanese live action television, from my experience), they’re particularly effective in animation because cartoons generally try to achieve iconic representation over photorealism. A human body can be drawn like a realistic portrait (photorealistic) or as a stick figure (iconic), to give just two possible options. Anime characters in particularl may share basic anatomical features with humans and have enough distinct features to distinguish them from each other, but they also look like no human being that could actually exist.

So why does iconic representation work so well at conveying character and personality? In Understanding Comics, Scott McCloud argued that realistic characters remind the audience of a specific person or entity, while iconic designs are more like “every” person. This makes it easier for the audience to project their emotions onto the character.

This is not to say that realistic expressions and character animation are unimportant to animation, however. Replicating cinematic realism has been one of the chief aims of animation from its inception, and many animators go to the lengths of studying the laws of physics in order to convey realistic motion. And because detailed character animation can make a strong impression on audiences, perhaps it is little surprise that the camera is frequently kept static in the scenes that showcase the richest animation.

In the following scene from Evangelion, for instance, there are no camera pans: instead, the perspective switches between Shinji’s eyes and an omnipotent third person. Rei’s movements are conveyed with minute detail, while the backgrounds are kept deliberately drab and featureless. Like Shinji, our eyes cannot help but be drawn to her tiniest movements.

As I mentioned before, however, backgrounds are just as important when it comes to crafting an effective scene. But first, let’s quickly go over the process of how backgrounds are created, because this aspect tends not to get as much attention in explanations of how the animation production line works.

A layout artist for Disney animated features described the role of the layout artist as akin to that of a Director of Photography in live action productions. This is pretty similar to what layout artists do in Japanese anime productions, although very few artists are credited specifically for this work. In the anime context, key animators work closely with the director in planning the basic structure of the backgrounds and where the characters are placed. In other words, it is during the layout stage that the meat and bones of a scene’s composition is carried out.

The backgrounds themselves are designed before the animation is produced. During the initial concept phase, the art director produces a series of drawings that best fits the image that the series director has in mind. A team of artists then works to create each specific background under the directions of the art director. As you can see, then, the backgrounds are an integral part of establishing an anime’s world or overall aesthetic. They are designed as the director is attempting to feel out the anime’s story, world and themes.

Kazuo Oga’s lush background art is practically synonymous with Studio Ghibli

This part of the animation process is particularly influenced by fine art and painting styles. In fact, many independent artists such as Frédéric Back are drawn to animation as a means of bringing their fine art styles to life. While the need to create many paintings for a single TV episode rules out the use of acrylics and other more expensive paints in most commercial anime productions (even Ghibli uses poster paint), the end result can still look extremely detailed and very obviously inspired by well-known painting and architecture styles.

For example, the aesthetics in cyberpunk and/or dystopian anime are at least to some extent inspired by the Metabolist movement of postwar Japan. The Metabolists designed architecture that fused technological megastructures with smaller, detachable sections that could facilitate organic biological growth. It was basically a vision of urban utopia, although as metabolism fell out of vogue, science fiction creators reimagined the architectural style in dystopian works instead.

The influence is clear in the city of Olympus from Appleseed:

And also in Neon Genesis Evangelion:

There is much more that can be said about anime art and architecture, but as you can see, a bit of interest in art history can help inform one’s evaluation of anime backgrounds and what sort of aesthetics they are trying to invoke.

Colour and Lighting

This section will get a little technical, so please bear with me.

As the Wikipedia page should tell you, colour derives from the spectrum of light. Our eyes can only detect a very small portion of the wavelengths on this spectrum. What we call the colour “blue” lies on the shorter end of the visible spectrum, while “red” lies on the longer end. All the colours we can see in nature are found somewhere on this spectrum.

For the purposes of artists, colour has three distinct qualities or dimensions: hue, value and intensity. You will need to know these words if you want to talk specifically about the colour choices in any work of art.

It is easiest to think of hue in terms of where a colour’s place on the colour wheel. In traditional colour theory, the primary colours are red, yellow and blue. They cannot be formed by any combination of other colours. You get secondary colours by mixing the primary colours, and you get tertiary colours by mixing a primary and a secondary colour. You can get a rough idea about which hues are close to each other by consulting the colour wheel:

The value of a colour refers to its gradation. Technically, black, white and the various shades of grey are not colours – they are values. Thus, in art, the value refers to how relatively light or dark a hue appears. A hue can seem lighter or darker depending on the degree to which the subject is illuminated or in shadow. A careful combination of light and dark hues can be used to indicate tension or emotional distress, a common strategy used throughout Hyouka:

Beginners tend to think of colours as distinct from lightness or darkness, but as we can see from carefully examining the above shot, parts of Satoshi’s face only appear darker because of where is positioned relative to the viewer’s perspective. It is clear that the light and dark dimensions belong to the same face. However, if Satoshi’s face were to be viewed in isolation from the rest of the shot, the different shades might look like different colours altogether. The dichotomy works effectively because the background is staged in such a way that the contrasting values feel like a natural part of the scene, lending it a sense of ambiance that could not have been achieved through character art alone.

Meanwhile, the lack of shading in Masaaki Yuasa’s Mind Game evokes a world free from the conventional laws of physics – clearly what Yuasa was striving for

Finally, the term intensity is used to describe the saturation of the colour scheme. Pure hues that appear on one end of the colour spectrum have a higher intensity. If you add a complementary hue – or the colour that appears on the opposite end of the colour wheel – you can lower the intensity and make it appear duller.

This backdrop from Nagi no Asukara uses saturated colours to depict young life and radiance

A few other words can help you describe colours. Some hues can be described as “warm”, such as yellow, orange and red. “Cool” hues are green, blue and violet. Warm colours serve to bring the viewer into the frame and stimulate them, while cool colours serve to distance them from the action and calm them.

We also have specific colour schemes. Most anime productions don’t stick to any one of these schemes consistently, but they may portray certain scenes or frames with a certain colour scheme in order to convey a certain stylistic effect.

A monochromatic colour scheme is built around one hue, with the addition of black and white to serve as shading. An analogous colour scheme uses hues from only one side of the colour spectrum. A complementary colour scheme is built around complements: yellow and violet, blue and orange, red and green, etc. All of them have different associated effects, and they can convey a different mood to the viewer depending on the context. For example, in the Monogatari visual below, the complementary colour scheme emphasises the conflicting sides of Senjougahara’s personality.

To put these different techniques into perspective, let’s look at how Norman McLaren, one of the greatest animators of all time, described how he combined colour and sound in animation production:

Low pitches I relate to colour of low-light values, irrespective of hue and chroma; high pitches to high-light values, irrespective of hue and chroma. In other words, I let dark browns, olives, rds, purples, blues predominate on the screen during a low-pitch passage, and use yellows, pale greens, pale oranges, very dark reds, purples, and blues during a high-pitched passage.

The timbre of the sound might sometimes determine which of these colours [is used]. To me it seems related to hue and possibly more so to the saturation or chroma of the colour. With a full-bodied passage I would tend to select a low-light-value colour, with a high chroma such as deep rich red, purple or blue; for a thin-bodied low-pitch passage I would chose a low-light-value colour with a low chroma, such as a deep brown, khaki or mustard. In other words, the fewer harmonies there are in the sound, the less saturation or chroma I tend to use; and the richer and more strident the sound the more intense the saturation.

While there’s evidently a deep level of careful thought behind his colour designs, McLaren also emphasised that he didn’t stick with this particular style all the time. In fact, he stated that all the theories are arbitrary, and that the ways people respond to pitch and colour are very subjective.

This is not an uncommon viewpoint among artists. The late Jules Engel once said that when it comes for a sense of how to use colour, “you either have it or you don’t.” And he’s right in the sense that even trained graphics artists tend to frame their stylist choices in terms of instinct or inspiration instead of adhering to a strict formula.

This obviously presents problems for viewers trying to analyse the technique. But really, if we can accept that the ways we respond to narratives and characters are deeply subjective, then we can also accept that there’s no “objective” way to evaluate colour and lighting either. We can highlight the use of certain colour and lighting choices in the context of a particular work, but they’re only one factor of many that shape your response to a work. Drawing attention to these technical aspects does not make you a more impartial reviewer, however tempting it might be to assume otherwise.

And just before you come to the conclusion that writing about colours makes for dull and dreary analysis, I’ll end this post with an excerpt from iblessall’s piece about Hyouka episode 22:

0rfNN8JWhere Chitanda is bathed in bright colors, Oreki stands awash in near-monochrome, awed. How pale and unsuited he seems in the presence of this girl. And when she casts her eyes upon him, they are controlled and commanding rather than large and engaging. He must not look away. He must follow.

Oreki is conscious of his helplessness before Chitanda, before this Other. His breathless thoughts tumble out, sounding like fear and like wonder and like love. It is not a rose-colored life that stands before him here, because reds dominate, breaking into frame after frame—the minions, the umbrella he carries, Chitanda’s costume.

It is as if the soft excitement of the rose-colored life has been swept away by the intensity and heat of this moment. Not pink, but red, but not but, instead and. And then they come upon the tree and red blends with cherry blossoms. Blues rush away like water, resistance melts into the river, and Oreki can’t see anything but her and it’s fear, it’s enchantment. It’s the Other. It’s liking and distraction and engagement. It’s everything all at once and it build, and builds, and builds, sweeping under the tree into a life of literal rose-color and curiosity and escaping isimpossible, the calm blue of the sky hidden from view and what can you do what can you do but watch listen see experience be until it overwhelms you and takes you away from everything you once knew and why weren’t you here before now what have you been missing you have to know you have to see you have to have until forever and

You’re called back to the world of mundane brown. To reality, with the mystical colors fading into the background. I cannot say more than that. This is something that cannot be broken apart into single shots because it is all one and the same thing. The same long moment.

Writing about animation doesn’t have to turn into bureaucratic filing. You can open your eyes to the techniques and craft and all the loving details – let them work their magic upon you. From there, you can go wherever you like.

Posted on July 20, 2016, in Anime Analysis and tagged , , , , , , , , , . Bookmark the permalink. 13 Comments.

  1. darklordwendt

    I think FLCL is also a great example of this. On the outside of FLCL it’s just a whole bunch of randomness mixed with crazy character motions mixed with robots teleporting out of a kids head mixed with fooly coolying mixed with Hideaki Anno voice acting a cat! But FLCL does all this for its intended effect. I’ve only watched it once and I’m still figuring out what it all means so I can’t go that much into detail or use examples such as yours. However if you have seen FLCL then you probably know what I mean.

    On a different topic, I read on one of your earlier posts that you are watching Gurren Lagann, which is also one of my favorite shows. When you are done with the show and only if you are interested, I know a fascinating analysis on Gurren Lagann that I think might be suited to your fancy (or however that saying goes). I’ll put the link here if you’re interested

    Part 1 is a funny intro while part 2 is the actual analysis. Part 2 is about forty minutes long, just saying.

    • darklordwendt

      Oops, um, sorry about that. I put actual video in the comments. I was trying to just leave a link. But it didn’t seem to work. My bad.

    • It’s been a long time since I saw FLCL but I know what you mean. I think I’d appreciate the anime even more these days. Perhaps I’ll check it out again before the sequel comes out?

      I’m still watching Gurren Lagann, but yes I’m enjoying it a lot so far. Thanks for the video link. I’ll watch it when I’m done.

      (Forty minutes sounds like an awful lot of time for an analysis, though?? Is it written down somewhere?)

      • I’m sorry but I don’t think it’s written down. But the guy keeps it interesting all the way through (he claims to be “the best guy ever” after all). Sorry though.

  2. Just a quick comment for the moment (or perhaps, this time):

    In the anime context, key animators work closely with the director in planning the basic structure of the backgrounds and where the characters are placed.

    For this part, when you say “director,” do you mean 「監督」 or episode director 「演出」? My understanding is that it’s the latter who works with the key animators on the layouts etc, though I could be mistaken…

    In any case, I really loved this post, and desperately wish I had more time to engage with what you’ve written at the moment. I hope you’ll be doing more of these kinds of posts?

    • Yeah, I should have clarified. Both can be involved (depends on the project), but the episode director does much more of the heavy lifting. The episode director performs the checks and corrections and so on.

      Of course, I could be mistaken myself! I’m only going off what I’ve read elsewhere (e.g.

      As for your other question, I’d really love to write more posts tackling anime from all sorts of directions. Some will focus on animation technique, while others will focus more on history and cultural context. I also want to write about anime production and influence in countries other than Japan.

  3. Loved this post… I might give Hyouka another try later (dropped it after the first episode), because that image sequence felt really impressive.

    • Hyouka is amazing! You should definitely give it a shot if you love good animation. Imo the story/characters are good too :)

      • Well, I believe everyone loves good animation… However, by the first episode alone, Hyouka’s animation did not really seem to be my cup of tea… Like, the way they animated the chracters (especially Satoshi) felt like they were forcing the movement on the characters instead of letting it flow naturally. The impression I got was that KyoAni was trying to make the show very dynamic, at all costs, even when that meant sacrificing the purpose of the movement itself.

        Things like this pulled me off:

        But anyway, maybe I’m mistaken or maybe it gets better later, but my first impression of the show was not very good.

        • Ah, I sorta get what you mean. On my very first viewing of the show, I thought the visuals were overcompensating for the lack of actual meat in the story. This was only a problem that struck me in the first arc, and even then only during my first viewing. In the subsequent episodes, the written narrative and visual presentation are more in tune with each other. And even the first few episodes contain a lot of thematic richness that is easier to notice once you’ve seen the whole anime in perspective.

  1. Pingback: Reflections on 2016: Getting into Sakuga… Sort of | Fantastic Memes

  2. Pingback: The Big Ten: The Paragon of the Animated World, Part 1 Mise en scène or creating balance and vision – From the Perspective of an Old Soul

  3. Pingback: The Big Ten, Part 2: Look, creating a film’s mood and aesthetic – From the Perspective of an Old Soul

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Redfearns Junior Football Club & Mini Reddies

 Here at Redfearns Junior Football Club, we are driven by a single goal; to ensure that all children regardless of ability can access the beautiful game, we offer safe, fun and enjoyable football coaching with a developmental approach to all children's learning.

Competing in the Sheffield and Hallamshire Junior League which offers relevant challenges to improve the children's motor skill and physical literacy.

Come and join a fun and enjoyable football club.

A brilliant football club to bring your kids to make new friends and learn, grow, develop in a safe inclusive environment. All coaches are knowledgeable, friendly, qualified and waiting to welcome all abilities to begin their football journey

Mini Reddies - We are looking towards the future here at Redfearns if you are looking for a club to nurture your Childs talent then we are the club for you with enjoyable experiences.

Wednesday Evenings 6-7pm @ Outwood Academy Carlton School S71 3EW ages 4-6years old.

Check us out on Facebook

Who to contact

Contact Name
Ray Firth
RJS Football

Where to go

Redfearns Sports Ground
Burton Road
Monk Bretton
S71 2JS
Last updated on 03/06/2019
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Ghana faces piracy and terror threats

By Cliff Ekuful August 16, 2021
Ghanaian sailors restrain a role-playing pirate aboard the GNS Naa Gbewaa. Ghanaian sailors restrain a role-playing pirate aboard the GNS Naa Gbewaa.

President Akufo-Addo’s government is faced with attacks from land and sea, as fears grow over Ghana’s security woes. By Cliff Ekuful in Accra.

Security experts are warning that Ghana faces a twin threat from pirates and Islamicist terrorists, following a string of recent arrests.

In July, pirates operating in the Gulf of Guinea abducted nine crew members onboard two Ghanaian-registered fishing vessels, the Atlantic Princess and the Iris S.

The abductees included five Koreans, a Russian and two Chinese nationals.

Five of the victims were released after a ransom of $1 million was negotiated and paid to the kidnappers.

Such incidents have become a growing problem in the region, which has witnessed an escalation of piracy, kidnaps-for ransom, crude oil thefts and illegal fishing operations over the past few years. Attacks in the Gulf of Guinea are estimated to make up about 43 per cent of global piracy.

This worsening security situation in Ghana’s territorial waters has become a real headache for President Nana Akufo-Addo’s government, which is also battling an increased jihadist threat on land.

The West African subregion has become a harbinger of violent extremism from jihadists over the past decade, with the Sahelian states of Mali, Niger and Burkina Faso being the hardest hit.

Ghana’s neighbours Benin and Ivory Coast have already suffered casualties from jihadists incursions from the Sahel, killing a number of civilians and members of the security forces alike.

Meanwhile, the involvement of a Ghanaian national in recent attacks in Burkina Faso has raised concerns that a terror attack may be imminent in the country.

At a media briefing in Accra, Ghana’s minister of information, Kojo Oppong Nkrumah, revealed that insurgents in Burkina Faso and lvory Coast appeared to be slipping into Ghana through its porous borders.

He added that at least one of the terrorists arrested by security services was known to be a Ghanaian national, raising the probability that the country would also one day be targeted by insurgents.

'If a country's national is found in such a group, then it presupposes that he will be trained and come back to practice the act in that country and this calls for concern,’ the minister cautioned.

In a recent visit to Ghana’s Upper West Region, President Akufo-Addo reaffirmed his government’s commitment to maintaining law and order in the country as well as safeguarding the security of the citizens, adding: ‘I am determined to protect citizens from internal and external forces such as armed robbery and terrorism’.

On June 8, his government launched the National Security Strategy Blueprint to help security officials deal effectively with existing, new and emerging threats to the country, including piracy, terrorism, human trafficking and kidnaps-for-ransom.

Festus Jojo Aubyn, of the West African Network for Peace and Development (WANEP), believes every country in the subregion is at risk of terrorist attack and Ghana is no exception.

He said: ‘The porous nature of our borders and the fact that the presence of the state along these borders is weak makes us more susceptible to attacks by these jihadists and we need to stay alert in order to prevent them from having their way in Ghana.’

He added that there needs to be stronger collaboration among members of the Economic Community of West African States (Ecowas) and said it was time to reinvigorate the ‘Accra Initiative’, which was intended to deal with general insecurity with the coastal states in West Africa.

© 2021 TruPoint Media Limited


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Landon Donovan is done setting personal goals

Mark J. Rebilas-USA TODAY Sports

Mark J. Rebilas-USA TODAY Sports

Landon Donovan has won everything he could possibly win in MLS. The 32-year-old Galaxy playmaker has won the MLS Cup five times with two different teams, won the Supporters’ Shield (best regular season record) twice. He’s been named to the MLS All-XI six times, won the All-Star Game MVP and the league’s Golden Boot once.

He was named the best Young Player at the 2002 World Cup. He leads the United States men’s national team in career goals and career assists, and one of those goals is the most famous soccer goal in American history.

He’s been the poster boy of MLS for 14 years. And as he continues to play for Galaxy this year and gets ready to travel with the United States men’s national team to Brazil for World Cup 2014, it all begs the question: When you’ve hit every personal goal you could have, how do you stay motivated to play the game?

Donovan hopped on the phone with For the Win to promote the Samsung Galaxy 11 and to discuss his MLS career, as well as his his thoughts heading into the World Cup.

“I’m not real big on personal goals anymore. I want the team to do well. Of course every player wants to play, that’s why we do this. But more than that, I want us to be successful and I’m in a place now that I’m willing to do whatever is needed of me to help us be successful.”

While Donovan’s quote may seem contrived and cliche, please believe me when I say he isn’t just paying lip service to these sentiments of team over individual. Donovan is one of the most thoughtful American athletes of the last decade, a player who took time off in his prime because he was feeling burned out from the only life he’d ever known, that of the professional soccer player.

“When you’re younger, you’re trying to break in and you’re trying to make a name for yourself and create an identity, and that’s natural I think,” he says. “But as I’ve gotten older, I enjoy much more when the team does well and we win. That’s what makes me feel good after a game.”

It’s not just a purer motivation, either — Donovan believes his maturing attitude is improving his game.

“I think I’m a better player now because I’m a better teammate,” he says. “I want to help my teammates, and sometimes that means doing things that don’t show up on a scoreboard or things that people don’t really notice.”

Christopher Hanewinckel-USA TODAY Sports

Christopher Hanewinckel-USA TODAY Sports

But what about when the team demands individuality from him? Donovan is an attacking player, a goalscorer. If all he cares about is the team, what does he do when the team needs him to be selfish and score?

“That’s part of it. Part of my job is to score goals and to create chances for my teammates. I’m always going to do that because that’s the way I play, it’s my nature. I don’t worry about that. But now I don’t come off the field after a 1-0 win and I didn’t score and think, ‘Gosh, I should have done more.’ I come and think, ‘OK good, I helped my team win.'”

Heading into this summer, Donovan must not only balance his own desires to help the team, but must do his best to impress new manager Jurgen Klinsmann, as well as act as a leader for the younger players on the team.

“I’m pretty clear on what I need to do. I certainly want to be a great teammate and I want to make players better. I’m very aware of what I need to do. I need to use my experiences in a positive way, so that other players benefit from it.”

Donovan sounds calm as he says this, almost zen, but doesn’t sound like a man eager to travel to Brazil and prove to the world how great he still is. Perhaps this is just Donovan being thoughtful off the field, and when he steps on the field, the fangs come out.

Donovan has always been thoughtful and introspective, and he’s always been a phenomenal player. Perhaps it’s best we don’t think about it too hard.

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Inter Miami CF vs. New York Red Bulls live stream, TV channel, start time, how to watch MLS

Inter Miami will host the New York City Red Bulls from DRV PNK Stadium on Friday night in MLS action.

Inter Miami is coming off three straight wins in MLS and has the opportunity to move into a playoff position for the first time this year. As for New York, they have struggled as of late as they continue to fall out of the postseason after losing to Columbus 2-1 in their most recent match.

This should be a great night of MLS action, here is everything you need to know to stream the action on Friday night.

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Los Angeles FC vs. LA Galaxy live stream, TV channel, start time, odds, how to watch El Trafico

El Trafico will take place between Los Angeles FC and the Los Angeles Galaxy in MLS action from Banc of California Stadium in LA.
These two clubs met in May and the Galaxy was able to take down LAFC 2-1 and LAFC will be looking for some revenge this time around. Los Angeles FC is coming off a 2-1 loss to Vancouver and will look to bounce back while the Galaxy fell to San Jose with the same score in their last time out.
This is always a fun match to see, don't miss it, and tune in to catch...

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Orlando City vs. Inter Miami live stream, TV channel, start time, how to watch the MLS

Orlando City will meet Inter Miami in MLS action on Friday night from Exploria Stadium in Orlando.

Orlando City is coming off a 1-0 victory over the Chicago Fire in their last match and ending their four-game winless streak. They will face a tough Inter Miami squad who has been in great form as of late, they knocked off Toronto 3-1 in their last match and will look to keep that momentum into Friday night's match.

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text: Here at we pride ourselves on scouting the latest Celebrity fashion trends and bringing them to you for the best prices! We offer a wide range of Affordable high street clothing, from Party Dresses to all your casual daily wears not to forget your footwear and outerwear. we are now also stocking a large range of transitional wear. Be sure to buy womens clothing online with


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Organic Peeled Tiger Nuts

$10.99 $13.99

8oz Resealable Package

Tiger nuts are also known as chufa, yellow nutsedge, or earth almonds, and are not actually nuts, but rather tubers. About the size of a chickpea, these have a chewy texture and sweet nutty flavor with a hint of coconut. Tiger nuts originally came from Egypt where they were used as both food and medicine. Historically, they were also used to as an aphrodisiac. These provide many nutrients such as vitamin E and dietary fiber.

Store in a sealed container in a cool, dry, dark place.

Suggested Uses:

Eat these raw, roast, soak, or boil. Tiger nuts become softer and easier to chew when soaked or boiled. Eat these on their own or top cereal, oatmeal, smoothies, salad, and yogurt. Mix with other nuts, seeds, and dried fruit for your own trail mix. Grind into a powder for a naturally gluten-free flour for bread and other baked goods, or binder in veggie burgers. You can even soak in water and blend into tiger nut milk.


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Tax Deductible Donations for Our Fiscally Sponsored Films

Donate to the rebellion of Activist Filmmaking!

In every way, Acid Test is a rebellion film: a coming-of-age movie fueled by Riot Grrrl music, dysfunctional family, and LSD with a production approach committed to hiring diversely behind the camera and showcasing diversity on camera.

Based on the award-winning short film that is still screening in festivals nationwide, the feature film Acid Test follows Jenny as she turns 18 and grapples with what it means to be an adult in the early 90’s. Steeped in the aesthetic of punk music, we watch Jenny discover a new aggressively feminist perspective inspired by the Riot Grrrl – girls in punk – movement. Along the way, she experiments with LSD and begins to question all of the rules and truths she’s lived by her whole life. Set against the backdrop of the 1992 Presidential Election and themes of civic engagement, Jenny launches a rebellion against her family, against the patriarchy her father represents, and tumbles into a new sense of self. Watch the short film proof-of-concept streaming HERE!

We completed principal photography in June and are now in post-production, working toward a 2020 premiere. The aesthetic of the movie is rooted in the Riot Grrrl feminist punk rock movement: aggressive, unapologetic, and energetic. Layered over this aesthetic is the theme of memory, of looking back on a pivotal time in one’s youth, creating a kaleidoscopic visual approach: layered visuals, jump cuts, visual and audio overload, breaks in continuity contrasted by contemplative moments of silence and slowness. We represented the beauty and fear of this age through with amazing in-camera practical effects that will be enhanced with digital effects. In addition, a layered and sophisticated sound design to elevate these artistic visuals.

We raised $40,000 in charitable donations through From the Heart for our principal photography and now we need the final $15,000 for post-production! Your tax-deductible donation will help realize this project and support local, independent filmmaking with a message.

Our fundraising approach is as rebellious as our story and production approach! On March 6th, we held an “Acid Test Experience Event” – a multi-room immersive and interactive experience that brought the world of Acid Test to our attendees and featured a VIP dinner, characters reprised by our actors, sets recreated, clips from the work-in-progress film, and a concert that got trippier and trippier! All of this culminated in a successful Seed&Spark crowdfunding campaign that raised half of our finishing funds!

With your help, we can raise the rest!

The feature film is an activist film. With a female lead of Mexican descent, our story showcases much-needed diversity on screen as part of a need in the film industry and film market for more diverse content. We are also showcasing that diversity behind the camera: as a female writer director, it is vital to me to be part of the changes needed in my industry in hiring women and people of color in crew positions. In addition to having over 70% of our cast and crew being from these marginalized communities, we had several key positions held by women including our Director of Photography Kerianne Parker, Assistant Director Anna Tran, Line Producer Hillary Felice, Wardrobe and Locations Courtney Sandifer, Script Supervisor Kristin Massa, Makeup & Hair Amore Monet, and had a number of women grip/electrics.

It is all locally produced with a local crew and largely local cast in Houston, TX. I’m also partnering with Houston Community College (HCC) where I teach filmmaking full-time. We had 20 students train on our set during production to gain valuable professional experience while also earning credits toward their degrees and continue to offer internships to students interested in post-production.

It is unusual to be a fiscally sponsored fictional project, but because of these artistic, political, and educational goals, it is the perfect fit instead of traditional investors for a film like Acid Test.

Donations over $1,000 will receive an Associate Producer credit and will be invited to the friends and family screening and receive a secret link to the film while it’s in festival submission. We are following Producer’s Guild of America guidelines for Executive Producer credit, and awarding that to donors who give at least $25,000.

Of course ANY amount is much appreciated! Donations over $50 will receive a link to the final film.

Please look into whether your company participates in a matching grant program. Large corporations and even smaller companies will often match an employee’s donation to a 501c3 100% or sometimes even 200%!

There’s a moment in the script where Jenny sees a poster for Oberlin College that shows the Earth from space and the tagline “Think one person can change the world? So do we.” It’s a moment from my own life that led me to go to Oberlin and a mantra I’ve held in my life since graduating. In some small way, the making of Acid Test is part of changing the film production world, and it is my hope and belief that the finished movie will have an impact of social change once it reaches its audience.

Please join me in rebellion by becoming Acid Test’s Donor. You are helping to change the way we make movies and the movies we make!

Thank you.

–Jenny Waldo

Writer/Director, Acid Test

Please contact us at for more information.

Thank you for donating to Acid Test Feature Film!
Anonymous User

Brian Thornton

$27.50 July 5, 2021

What a fantastic and intelligent crew that operated full blast with stamina!!!

Anonymous User

Becky Russow

$110.00 October 5, 2020


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The review article about nanoparticles@MOF is published online in the themed issue in Coord. Chem. Rev. This article is written by the world-wide groups working in MOF fabrications; Dr. Paolo Falcaro (CSIRO), Prof. Christian Doonan (Adelaide), Prof. Rob Ameloot (Leuven), Prof. Daniel Maspoch (Barcelona) and Prof. Shuhei Furukawa (Kyoto). Always glad to work with friends! Congratulations!

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5 Ways Of Using Iot For Business Growth

achievement 3658092 960 720

  By now, the Internet of Things, better known as IoT, has become an important topic that is instigating discussion from all over the globe. With the advent and evolution of the internet over the years, the world has never been the same. Upon observation, it’s easier to understand that the internet has a role to play in everything around us.

From brilliant innovations in smartphones to connecting our home appliances to the web, the internet, and its network is spiraling all around us so how could it be any indifferent to businesses? With two months left at the start of a new year, let’s take a moment to understand how IoT can be used for better business growth in 2018. Read on.

Strategy betterment

Did you know that with IoT at work you will be able to extract better data regarding your business operations and your consumer experience? Well, IoT allows you to use sensors on your products which leads to efficient data collection regarding usage, demand, consumption, and other such factors. Putting such information to work, you can use it wisely to understand your consumer better which in turn can be useful in anticipating future trends and future requirements. This would also work as an encouragement for your employees to access the data and use it with IoT for effective strategy development.

Easier business management

With the concept of interconnected devices and efficient networks, the Internet of Things allows you as a business to have centralized digital control over your business operations. Sensors are capable enough to work on anomalies and get rid of issues before they could reach your server. A company that has various offices around the globe and spends much on power, water, and workforce could finally think about saving some bucks. Also, if you could access everything through your data dashboard on your mobile phone and even solve the issues, what more could you possibly ask for, right?

Customize your alerts

Customized alerts can be a great way to keep yourself and your business in check. While IoT is already providing you with customer data, you can use such information to create customized alerts for business improvements. Once you reach the specific alert point, you will be informed of your available device. Such technology ensures that irrespective of your whereabouts, you are updated with the business operations and are in control of the ongoing processes. Such IoT technology helps you take your mind off monitoring and focus on other tasks with the need to intervene when informed.

Better utilization of resources

Incorporating IoT into your business structure brings along numerous benefits, but this is probably the most significant one. With IoT and analytics working together to provide reports on planning and strategy, you will have the upper hand with your resource allocation with a predictive plan. The simple fact which plays a vital role in this aspect is that such reports help in understanding your resources better. This further creates a better understanding of what your business demands which can be used for optimum resource usage.

Improved customer experience

One satisfied customer spreads the word of their satisfaction pretty quick. Focusing on improvising the customer experience will lead to recurring customers. Also, customers are well-informed and aware of their possible options which take just a moment for them to make the switch from you to someone who understands their pain points and gives them a fantastic solution.

With the right application of IoT, the customer’s experience with your product and service can be easily interpreted and put to use for business operations improvements.   With its current state of operations, it is safe to say that IoT is in a developing state which will help businesses reap greater benefits with significant evolution in the future.

Also, if you are worried about the servicing of your powder dry plant or powder coating booths, PB Metal Finishing Systems might come in handy for you. Trust the developing technologies like IoT as they will help you manage your business for lesser bucks and with greater efficiency.

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ICT 4 the elderly

ICT 4 the Elderly is a KA2 strategic partnership project funded by the Erasmus+ program of the European Union. It addresses what has become known as “online ageing”, by offering older adults a learning opportunity on how the Internet can play an important role in improving their quality of life through on-line social interaction.

The project is split into three phases:

  1. Collection of Best Practices and Open Educational Resources (OERs) – A study has been conducted to research existing training materials related to digital skills.
  2. Developing of Training Manual and Online Academy – Based on the findings the study, an engaging modular training manual was developed, aimed at people between the ages of 55 and 74 years.
  3. A Project Exploitation Guide. The purpose of this is to facilitate the transferring and scale up of the project results to organisations outside the project consortium, including key stakeholders and policy makers.

The training material was supposed to be tested an international piloting phase - a fantastic opportunity for 24 older adults from Malta, Germany, Slovenia and Switzerland to test the Training Manual and Online Academy. These testing trainings were planned be held in Malta and Berlin in Spring 2020. However, COVID-19 prevented international travel, and the first phase of the training with older adults happened locally. The second phase is still foreseen to bring together participants in Malta in September 2021. They will then be supported to become multipliers and train more older adults in their communities in a peer-to-peer way.


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Consumer’s Guide To Yoga Clothes

You are in a collecting, course or a gathering and see someone dropping in the foyer with a really sure carriage, you consider how he/she devises a workable strategy to be so particular? You really feel that some folks are favored with exceptional metabolism and constitution which tends to make them appear certain and savvy. In any situation, this does not stand correct. You as well can have a fairly sure carriage and strengthen your internal expectancy. Don’t motion your mind muscle mass s much more on this, give me a chance to answer this for you – Yoga. Sure, yoga is the abstraction that not just unwinds your psyche and figure and yet fortifies your physical make-up. It makes you enhance exceptional form carriage and when you really feel outstanding and strong your certainty in addition expands.

After a few months of reflection, I determined to participate in my Yoga and Activity holidays teacher’s initial Yoga Instructor Coaching along with sixty other yogis from around the globe. While I was not the oldest, I was close to the oldest enrolled for five weeks of extreme training, 6 times a 7 days from 7am till 9pm or later on. I did it.I finished my training and while I was not convinced that I would be teaching, I needed to share my knowledge. With a physique that was more toned than ever, I began sharing the concept wherever I traveled. “Yoga can alter your life!” grew to become my concept song.

Take a lot of drinking water. If you can get yourself to take about sixty four ounces each working day, you will be assisting your body. Sugary drinks only add much more calories to your physique. Drinking water nevertheless assists to keep your system clean. Also, consuming liquor Yoga and Activity Retreats wines will dehydrate you.

The practice of yoga aims both bodily and psychic, of which it is stated to be two inseparable components of a entire that intertwined in unexpected ways. Yoga coaching includes different postures (asana, mudra, bandha), respiration techniques (pranayama) and concentration to get much better manage more than the bodily and psychic. Of program, yoga can be utilized as complementary exercise in numerous sports like bodybuilding or health and fitness exercises. In martial arts coaching yoga techniques are utilized for mobility. It`s simple to add yoga to your exercise schedule.

Engage in a yoga. The yoga can assist you on your way to effective weight reduction. There is a established of illustrations from a lifestyle of other people that have misplaced excess weight many thanks to yoga. The yoga also enables to improve your versatility and force.

Their motto is they “help you to make positive Way of life Modifications in the areas of nutrition, tension management, health and fitness, massage therapy and skincare. And that sounds like a fantastic way to spend a vacation – studying, residing, and relaxing. About and hour and a half outdoors of Chicago, this spa offers all inclusive deals as well as services for hair, waxing and nails.

Another popular place on the island of Bali is Mimpi. This spectacular spot is situated by the northern coast and is know of its stunning surroundings. Dolphins are recognized to swim and perform off the coast of this breathtaking location. It’s truly an amazing place to apply yoga. There are also therapeutic hot springs, amazing hiking trails, beaches and more spas. This location also has the impact of instilling peace in the soul.

The other types have many different poses and all these poses are not included in each session. However, for Bikram yoga, the session of ninety minutes consists of all the 26 poses and two breathing exercises. This poses when practiced in hot space as mentioned over also helps in weight loss besides numerous other advantages.

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