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Are you ready to handle the ever-bigger IoT picture?

July 30, 2014 OpenSystems Media

The Internet of Things (IoT) implies that there is no boundary – each embedded system will have to handle other embedded systems, data centers at HQ, and cloud-based apps. This new universe is exciting and frightening for developers and their management teams.

A “disconnected” embedded system can be complex, but at least the software is operating within a defined domain of memory and processors, together with the I/O registers that connect to real-world sensors, displays, timers, and actuators. Development engineers create architecture and design documents to specify every piece of the system, and define the response to every external stimulus.

While a potential boon for users, the IoT has made the environment for embedded software a lot more complex. Architects and designers are finding ways of making products more functional, more competitive, and more convenient by creating systems-of-systems to implement and deliver new capabilities. There are examples in every industry, from aerospace and industrial machinery to healthcare and consumer electronics.

If you’re building controllers for agricultural machinery today, you have to think about GPS capabilities to enable the connected controller to determine the optimum amount of fertilizer to apply to each square yard in the field. The old objective of better control at lower cost still exists, but there’s a new expectation. Developers of smart products know that combining multiple systems will enable new and disruptive change. The challenge is to understand the full scope of what’s possible, then beat the competition with new approaches and concepts.

Some of the skills needed are normal extensions of the old closed view of embedded software. For example, imagine development of the networked version of a previously standalone piece of hand-held equipment. One of the design studies may be to decide if signal processing and data-archiving functions could be implemented via a dedicated wireless link to an external server. This might reduce the size, weight, and cost of the handheld part of the equipment. Investigating and optimizing workload shares between the handheld and the external server – considering the various cost issues – is not simple, but it’s moderately routine.

Remember that Dijkstra was lecturing about Co-operating Sequential Processes in the 1960s, and it’s more than 10 years since Jim Gray wrote about the factors that must be considered to find an optimum distribution of workload between local and remote systems. Gray characterized the breakeven point at that time as “a minute of computation per megabyte of network traffic,” and points out that this result depends critically on the relative cost of processing versus communication between nodes, which is a parameter that’s changed dramatically in the intervening years.

But distributing a previously defined task across multiple nodes is still the inward looking approach, even, or perhaps especially, when it’s the updated version of multicores accessing shared memory. This is not enough. What conditions will trigger the “Aha!” moment in which the potential for a completely new capability crystallizes out from a designer’s thought process, or perhaps occurs to the marketing person writing out a product roadmap.

Perhaps an example might help. Imagine a new version of a controller for a production machine. The controller handles complex, real-time response to temperature and pressure sensors. Over many years, each new version of the software has improved the operator display information, reduced the machine’s energy consumption, and so on. This year, the controller has a network connection. What will it be used for?

Of course, there’s a non-answer that’s based on making this someone else’s problem – the role of the network connection will be spelled out in the requirements. The problem with this non-answer is that it simply moves the problem to the requirements engineer, who in turn may have to extract answers from marketing people. Organizations that have implemented an agile development methodology can say, “That’s why we don’t define all these things up front. We work through iterations designed to expose this kind of issue/opportunity to the entire community of stakeholders, who make decisions for the next iteration.” That’s a good answer.

However, I believe that it’s only a partial answer. The well-known Henry Ford story comes to mind here: “If we had asked the stakeholders what they wanted, they’d have asked for faster horses.” The core issue is finding the right scope of the problem, the technology, and the development and operational systems that will deliver and sustain the new product.

Think of the installation steps for the production machine example. At some point, often during installation, someone defines how the machine will be treated as an asset. This includes, for example, registering the machine on the company’s asset register, creating capital value depreciation schedules, making decisions about maintenance planning, classifying the qualifications, and determining the training and experience that operators and maintenance people must have.

It’s a long list and at first glance it has almost nothing to do with the machine controller’s capabilities. But let’s challenge that initial reaction. Now that the machine controller has a network connection, surely there are plenty of steps in this asset-management-setup sequence that could be automated. When the machine is connected to a new network, it could go through a discovery phase to find its new owner’s accounting and maintenance systems. It could self-register as an asset, and negotiate with the maintenance system about regular and as-needed servicing.

Of course, there’s an existing machine controller development process, which for years has specified and delivered better control algorithms for sensor handling, energy management, and operator information. This is a good process, it has delivered great results so far, but will it ever consider the installation process?

My point is that the Internet of Things world is going to be full of these kinds of situations, and the vast majority of opportunities will be small, incremental steps. They won’t justify a “cars-rather-than-horses” initiative, and will be invisible unless someone is looking at the project with the right scope, and with the right knowledge to start asking questions.

The agile development approach is a start, but the technical opportunities, risks, and gotchas will be a big factor. Therefore, it’s necessary to enable and encourage an outward looking mindset across all the engineers – hardware, software, requirements, test, installation, and service. When the stakeholder reviews come around, the engineers must be willing and able to point out things that are both relevant and have a chance of being achievable.

I’d like to conclude by pointing to tools and techniques that make this possible, but I don’t think this is the most important factor. Certainly, a systems engineering approach can force consideration across the domains of product, development system, and operational environment. Life-cycle analysis can also trigger the right thinking across aspects of installation, operation, service, and recycling. But it’s going to be the engineer-in-the-loop that will be the unpredictable source of important “Aha!” moments.

The particular talent pool that needs to be mobilized is the group of embedded software developers who have been developing software for standalone products. In the production machine example, it would be one of this group who would realize that the new network connection could provide visibility of the parameters of the next batch, and this would allow a more efficient cool-down, warm-up changeover sequence. The management team looking after these people must push them not only for inward-looking, control-system-algorithm type improvements, but also for outward-looking, change-the-game type insights. And the engineers must remember that being years ahead of your time is relatively easy. The ideas your company needs are the ones that can be implemented within its planning horizons.

Peter Thorne is a managing director for Cambashi. He’s responsible for consulting projects related to the new product introduction process, e-business, and other industrial applications of information and communication technologies. Peter holds a Master of Arts degree in Natural Sciences and Computer Science from Cambridge University, is a Chartered Engineer, and a member of the British Computer Society.

Peter Thorne, Cambashi Ltd.
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Tuesday, 9 July 2013

My Dress Addiction: Dress #5: Baby Pink Lace FIRST OUTDOOR PHOTOSHOOT!

Tuesday, 9 July 2013

This post is part of an ongoing series of my addiction to dresses and insight into my endless collection. Read the first post here.

Hello everyone!

Again, apologies for the very late post - in Great Britain this week we've had absolutely glorious weather, so I've been pretty busy with going out and trying to make the most of it!

Fear not, though - whilst I was out, I discovered a very nice secluded field, and thought 'wouldn't this be the perfect place to take outfit photos for my blog' and here we are! I'm still a little shy and reluctant about taking pictures in public places, which is mainly why you see photos of me in my bedroom, haha. So until I am comfortable enough with posing in front of complete strangers, I thought this place would be ideal..

Today's latest frock is this pretty little pink lace dress from a shop called Hype in my home-town Southport. I'm not sure if they have these shops anywhere else in the country (I'm sure they do) but I popped in there a few months ago, had a look at the sale rack, and found this little beauty. It was the first thing I had bought from there actually, and I'm always a little bit hesitant about getting things from places I've never shopped at before - you don't know what kind of quality you're going to get! But it's safe to say, I was very pleased. This one was reduced to £12 from £24, and I'd wanted a cute pink lace dress for ages - this ticks all the boxes!

My Dress Rating:

Super pretty dress, I'm generally very happy with it - it's perfect for Spring or Summer because of it's light colour and floaty, light material, and looks great on tanned skin! The only bad thing I'd say about it is it doesn't have a zip, so can be a bit tricky to put on, and it's a little see through. Make sure you're wearing white underwear!

Dress Hype | Sunglasses Primark | Clutch bag Asos | Ring Primark | Shoes F&F

What do you guys think of lace dresses? Do you own one, what colour? Hope you all liked the photos and the dress - it was fun taking them outside, despite the sun making me squint haha!

Also - do any of you have tips for taking great pictures outside, like whether to face away from the sun or not? I'm very much a newbie to it all so I'm clueless, any help would be appreciated!

Have a wonderful week everybody. x

 photo widget_zps8a485a07.gif

  1. Hi

    Following you now;o)))

    Lovely outfit;o) you look so cute

    1. Hi Eliza!

      Aww thank you darling! And thanks so much for following me!

      Hope you're having a lovely week :-)

      Emily x

  2. You look so adorable and darling Emily! I do own a few of them, I haven't posted either one of them just yet. You should do more often of the outside picture. I'd love to see them more:) hugs and kisses dearie!

    I wish you a really gorgeous Friday!

    1. Hi Tanya!

      Aww thank you lovely! You should post some pictures of them, I'd love to see some :-)
      And yes, I think I will start doing them more often! They're so much fun to do, I can see why you do outdoor pictures all the time!

      Hope you're having a beautiful week!

      Emily x

  3. Lovely dress!!You have a nice blog. what about following each other?

    1. Hi Elfena! Thank you so much,of course, I'll check out your blog right now :-)

      Have a lovely day!

      Emily x

Emilicia STYLE - A Beauty, Fashion, & Lifestyle Blog © 2014

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Just Like Heaven Review

By Shawn McKenzie 09/16/2005

Usually chick flicks are fairly predictable, but I usually forgive that factor if they are at least entertaining.  The supernatural romantic comedy Just Like Heaven is a chick flick that actually contains a story that didn’t find predictable.

Elizabeth Masterson (Reese Witherspoon) is a young, dedicated, talented blonde doctor at St. Matthews Hospital in San Francisco.  Since she works so much, she doesn’t have much of a personal life.  Part of why she is working so hard is because she is competing against Brett Rushton (Ben Shenkman) for an attendee slot with Dr. Walsh (Ron Canada.)  She certainly doesn’t have time for a boyfriend, though she has gotten several marriage proposals from an octogenarian named Mr. Clarke (Billy Beck.)  Both Elizabeth’s best friend and fellow doctor Fran Lowe (Rosalind Chao) and her sister Abby Brody (Dina Waters) are concerned for her, because they think that she isn’t enjoying life, unlike Nurse Jenny (Shulie Cowen), who seems to be able to have a life herself.  One day, following a long 23-hour shift, Elizabeth has a car accident on her way to a blind date that was set up by Abby.  The movie then shifts to three months later, and we follow the story of landscape architect David Abbott (Mark Ruffalo), who is still mourning the loss of his wife Laura from a cerebral hemorrhage she suffered two years ago.  His realtor Grace (Caroline Aaron) tries to show him several apartments, none of which he likes.  An implausible gust of wind blows a flyer advertising an apartment onto David’s leg.  He reads it, checks the furnished apartment out, and takes it…mainly because it has a comfortable couch.  He signs a month-to-month lease, and then spends his time drinking, watching his wedding videos, and continuing to mourn.  One night, a blonde woman visits David and demands that he get out of her apartment or she will call the police.  She thinks that David is squatting there, but he tells her that her family sublet it to him.  The woman knows that this is her apartment, but she doesn’t remember much else.  In fact, she has to learn her own name from the coffee mug that David is drinking from…Elizabeth.  Suddenly, she goes away, which freaks him out, and he blames it on the drinking.  He expresses this concern to his psychiatrist friend Jack Houriskey (Donal Logue), who thinks that David might be going crazy.  Elizabeth shows up in his bathroom, which freaks him out again, and he continues being freaked when she passes through walls, tables, and other things.  She continues insisting that the apartment is hers though, but David is apparently the only one who can see her.  He tries consulting several experts to rid the apartment of its blonde spirit, including a Chinese exorcist (Lucille Soong), a trio of ghostbusters (Joel McKinnon Miller, Victor Yerrid, and Robert Benjamin), and a Catholic priest (Raymond O’Connor.)  Finally, he finds some answers from an occult bookstore worker named Darryl (Jon Heder), who determines that Elizabeth is one of the most alive spirits he has ever felt, unlike David, who appears to be dead inside.  He decides to accept her presence and tries to help her find some answers as to who she was in her former life.  He tries asking several neighbors if they remember her.  They aren’t much help, because she kept to herself overall, but his hottie new downstairs neighbor Katrina (Ivana Milicevic) does flirt with him.  David also tries going to an address that he finds on a piece of paper in her apartment that belongs to Donald (Doug Krizner), who tries to give him some hush money so that he won’t tell his wife about the affair that he is having (making Elizabeth think that she was a home wrecking slut in her former life.)  After she assists David in saving the life of a choking man, Elizabeth remembers that she was a doctor.  She and David go to St. Matthews and find out some revealing facts about what happened to her following her car accident.  Meanwhile, David’s acceptance of Elizabeth grows into love, which is odd for him, because he can’t even touch her.

It is through David’s investigation of Elizabeth’s life that the movie goes in a direction that I wasn’t expecting.  I don’t want to tell you what he finds out, but it wasn’t what I thought was going to happen.

Peter Tolan and Leslie Dixon adapted French writer Marc Levy’s 2000 debut novel If Only It Were True in order to make director Mark Waters’ film.  Waters has had a good track record so far with 2003’s Freaky Friday and last year’s Mean Girls (his only misstep so far has been the awful 2001 Freddie Prinze Jr. romantic comedy Head Over Heels.)  While I don’t think that this movie is good as either Freaky or Girls, I did enjoy it.

Aside from the creative script and the good directing, the movie’s highlight is the performances of the movie’s two leads.  I haven’t seen all of Witherspoon’s movies, but I was just looking over her filmography, and I noticed that I have enjoyed every movie of hers that I have seen.  The first movie I saw her in was 1994’s S.F.W., where she played a hostage victim.  The next one I saw her in was 1996’s Freeway, where she played a contemporary Little Red Riding Hood running from a Big Bad Wolf.  That movie made me notice her talents.  She was twice nominated for a Golden Globe for 1999’s Election and 2001’s Legally Blonde, both movies I absolutely love.  She had good chemistry with Josh Lucas in 2002’s Sweet Home Alabama, and she has good chemistry here with Ruffalo.  He had decent chemistry with Jennifer Garner in the just okay 2004 movie 13 Going On 30, but he tops that here.

As for the supporting cast, they are criminally underused.  I am a big fan of Logue, and I want to see him another role like the excellent 2000 movie The Tao of Steve.  He doesn’t get to do much, other than help out Ruffalo’s character occasionally.  I was very curious to see what Heder would be like in his first role since his breakout role in last year’s Napoleon Dynamite.  He essentially channels Dynamite here, though he doesn’t have the goofy wig and glasses.  He is funny, but he didn’t show his range with this movie.

Just Like Heaven is basically the romantic comedy version of the 1990 Patrick Swayze/Demi Moore/Whoopi Goldberg romantic drama Ghost, but with little differences.  Those differences are the things that separate it from most chick flicks and make it fun to watch.  It is a great date movie, and I think that you might be in heaven while watching it.

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Leviton Coaxial Surge Suppressor

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Memory of Adenhart lives with O'Day

NEW YORK -- Texas Rangers right-handed reliever Darren O'Day threw only 66 pitches in a New York Mets uniform, yet the experience is ingrained in his memory for a tragic reason.

An hour before making his Mets debut in Cincinnati on April 9, 2009, O'Day learned that his close friend, Nick Adenhart, suffered fatal injuries while a passenger in a Mitsubishi Eclipse that was broadsided by an intoxicated minivan driver who ran a red light in Fullerton, Calif.

Unaware that the accident had occurred at 12:23 a.m. PT, O'Day subsequently sent the 22-year-old Adenhart a text message, congratulating his former minor league teammate on his six-scoreless-inning performance with the Angels the previous night.

Understandably, O'Day was unable to maintain his composure on the mound after inheriting two runners from Oliver Perez in the fifth inning at Great American Ball Park. With his second pitch, O'Day hit Edwin Encarnacion to load the bases.

Two batters later, he allowed a two-run single to Paul Janish.

Manager Jerry Manuel had given O'Day the option not to pitch and to leave the team to attend Adenhart's funeral. The sidearm-throwing O'Day decided to pitch that day and remain with the Mets because, as a Rule 5 pick, he believed that missing any opportunity could cost him a roster spot and send him back to the Angels and potentially to the minor leagues.

O'Day's right leg shook violently as he addressed the topic after facing the Reds that day.

"I didn't pitch with the Mets until the day Nick passed, and then I pitched the next three days," O'Day, now in the American League Championship Series with the Rangers, recalled at Yankee Stadium. "To be totally honest, we say we're professionals and we separate life from work, but it's not an easy thing to do.

"Nick helped me through a lot, and I still think about him a lot. It was tough. It certainly was. I remember Jerry telling me, 'Hey, you can go to the services if you want. You should go.' I kind of had that feeling where I wanted to go, but I figured if I went, that was the end of my career with the Mets. So I didn't go.

"The situation I was in, I needed to prove myself. I wasn't totally there, but you can't bow out of a game. You have to go in the game and perform."

O'Day and fellow right-hander Rocky Cherry had spent spring training with the Mets, trying to stick after becoming selections in the December 2008 Rule 5 draft. Cherry did not make it out of spring training before being offered back to the Baltimore Orioles, his former club. O'Day, a strike-thrower on a Mets staff that had tended to throw far too many balls, made the roster.

At least out of spring training.

O'Day made only three more relief appearances with the Mets after the emotional Reds game.
Mike Pelfrey was experiencing forearm tendinitis in mid-April, and Manuel elected to have the young right-hander skip a start in Milwaukee over Pelfrey's objection. Because Pelfrey was not placed on the disabled list and roster room needed to be created for the promotion of Nelson Figueroa for a spot start, the Mets placed O'Day on waivers, beginning the Rule 5 process of offering the sidearm-throwing reliever back to the Angels.

In limbo until the waiver process was resolved, O'Day spent a couple of days in Panama City Beach, Fla., with his girlfriend Elizabeth Prann, who was working on-air there for a local television station. (Prann is now an Atlanta-based Fox News Channel correspondent who covers the Southeast, including the recent BP oil spill. They will marry in November.)

O'Day never returned to the Angels. Texas claimed him off waivers and assumed the same Rule 5 provisions the Mets were under -- that O'Day had to remain on the major league roster the remainder of the '09 season to become Rangers property. Otherwise, he would need to be placed on waivers again and be offered back to the Angels for $25,000 if he cleared.

"They gave me a good opportunity," O'Day said about the Mets. "I wouldn't be where I am today if the Mets hadn't taken that chance on me and pulled me out of the Angels system."

As it turned out, Pelfrey had an 11-day layoff between starts. Had the Mets placed him on the 15-day disabled list, which would have sidelined him four more days, O'Day might still be Mets property.

"I appreciate their roster-management skills just because I found a home now, and I like where I'm at," O'Day said dryly, but without malice.

In Game 1 of the ALCS, O'Day threw only one pitch. He surrendered a two-run single to Alex Rodriguez in the Yankees' five-run eighth inning. O'Day rebounded the next day in Game 2. The sidearm thrower retired Marcus Thames on a groundout to end the eighth and stranded Nick Swisher at second base.

O'Day has produced a 1.99 ERA in 136 regular-season relief appearances during the past two seasons with Texas, although his debut with the organization went comically badly.

"I got the bad pitching out of the way the first night," said O'Day, who inherited two runners from new Rangers teammate C.J. Wilson in the bottom of the 11th inning on April 22, 2009, and allowed a game-ending RBI single to the lone batter he faced, Toronto's Kevin Millar.

There was far more intrigue to that appearance than a simple walk-off loss.
O'Day was ordering a sub for lunch in Florida and awaiting the waiver resolution when he learned from his agent he had been claimed by Texas. After scurrying to Toronto to join his new team, he ended up pitching in that night's game wearing the No. 30 jersey of Kason Gabbard, complete with "GABBARD" written on the back. Gabbard was with Triple-A Oklahoma City and was days from being sold to the Boston Red Sox for $30,000.

"They call and say, 'How quickly can you be at the airport?'" O'Day recalled. "I said, 'In an hour.' They gave me two hours to get there. I said goodbye to my girlfriend, jumped on a flight, connected in Memphis and headed up to Toronto.

"As soon as I landed, I talked to Texas' traveling secretary. The original idea was I was going to go straight to the hotel. He said, 'No, you better come to the field. Michael Young just hit a tying home run.' I get to the field and I'm stretching in my jeans, my plainclothes. I hadn't even been at the stadium for 45 minutes. I go to the bullpen, I meet the bullpen coach, and he says, 'You better start throwing. We're going to put you in.' So I warm up. I throw like 10 or 12 warm-up pitches, and I'm in the game.

"I guess the oddest part of the whole thing is meeting my manager and my catcher and the guys on the mound as I go into the game in the bottom of the 11th, tie game. That was an interesting day, for sure. And then to be wearing someone else's jersey just makes it even better.

"I think if we had won that game they could have filed a protest because I was wearing the wrong jersey."

Although he missed Adenhart's funeral, O'Day soon thereafter was able to pay his respects in person. After the series in Toronto, Texas' road trip continued at Camden Yards in Baltimore. O'Day drove an hour to the Greenlawn Memorial Park cemetery in Williamsport, Md., where Adenhart had been buried.

Three weeks ago, a jury found Andrew Thomas Gallo guilty of three felony counts of murder, for the deaths of Adenhart and two other occupants of the Eclipse in the hit-and-run incident. Gallo's blood alcohol level reportedly was 0.19 percent two hours after the collision, more than double the legal limit. He also had a previous conviction for driving under the influence of alcohol. He faces a maximum of 50 years to life in prison when he is sentenced Dec. 10.

O'Day still pays tribute to his late minor league teammate. Sunday at Yankee Stadium, he removed his baseball cap to show what was handwritten underneath the brim:

N.A. 34.

Adam Rubin covers MLB for ESPNNewYork.com. You can follow him on Twitter.

More from ESPNNewYork.com »


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Bangladesh in England, 2010 June 7, 2010

Rust removed ahead of sterner Tests

England encountered more problems than they'd anticipated against Bangladesh, but the scoreline was emphatic in the end. Cricinfo assesses the team's individual performances

Andrew Strauss - 7

It was important for the England captain to reassert his authority on and off the field having watched the side claim the World Twenty20, especially having missed the Bangladesh tour. A brace of 80s at Lord's showed his batting was in reasonable working order despite a slow start for Middlesex and the team appeared to have no problems reacquainting themselves with his leadership. He initially gave Steven Finn the wrong end at Lord's, but that was more due to James Anderson's preferences, and some of his field placings were too negative. As he admitted at Lord's, he was a touch rusty after his break, but all the faculties still work.

Alastair Cook - 6

Having filled in successfully as captain in Bangladesh, Cook endured a strange start to the international season, as he received a couple of dodgy (but not shocking) lbw decisions in the first Test before edging softly to slip having look in decent touch at Old Trafford. Didn't have much to do in the field, but was often seen consulting with Strauss as he dipped into the experience he'd gained during the winter.

Jonathan Trott - 8

Rarely can a player have hit a double century and gained such split reviews. A major criticism of England batsmen is a lack of big hundreds so Trott's 226 at Lord's was an ideal start to the summer, but his mannerisms and mindset dominated the debate. His process at the crease is extraordinary and annoyed the Bangladesh coach as it had the South Africans in the winter, but it was hard to argue with the end product even though he went into his shell after making 175 of his runs on the first day of the series. Received a good ball at Old Trafford, but the bowlers cottoned onto rushing him a little more. Will remain a talking point all season.

Kevin Pietersen - 6

This was always unlikely to be a series that would stir great deeds from Pietersen after his Man-of-the-Tournament performance in the Caribbean and the birth of his son. He twice fell to Shakib Al Hasan to make it 17 dismissals against left-arm spinners, but both times his departure owed more to his desire to dominate than any major technical failings. An important direct-hit to remove Tamim Iqbal at Lord's showed the value of all England's fielding work, but there is a sense that KP was saving himself for greater challenges.

Ian Bell - 8

Despite being England's Test batsman of the winter there were still whispers about his place in the side, especially with Trott in form and Eoin Morgan's emergence. He was scratchy at Lord's, but the 128 at Old Trafford was Bell at his best as he timed and placed the ball to perfection on a pitch assisting the spinners. He finally looks the part in England's middle order, and while No. 3 is still an ambition, he'd be better off staying where he is. Remains excellent at short leg.

Eoin Morgan - 5

Benefited from England's rotation policy as Paul Collingwood was rested, but didn't grab his chance with both hands. The selectors like him and he looked untroubled during innings of 44 and 37, which made it even more frustrating when he twice fell in loose fashion. Most left-handers have a weakness outside off when the ball is pushed across them and this is where high-quality pacemen will target him. However, when England take on Pakistan he is likely to be back in the ranks with Middlesex.

Matt Prior - 8

Another who has come under surprising pressure following England's Twenty20 success. Despite turning himself into a high-quality keeper, Craig Kieswetter's performances in West Indies have sparked another debate over who is best for the position. However, Prior should be assured of his spot in the Test line-up and the real question needs to be where he bats. His 93 at Old Trafford has pushed the average over 40 again - which is passable for a No. 6. Was hampered by a finger injury late in the second Test.

Graeme Swann - 7

Few would have bet on Swann going wicketless at Lord's but a dead track meant it was hard toil for the offspinner as he adjusted from Twenty20 mode. Offered a helpful surface at Old Trafford he was back on song with his seventh five-wicket haul, and his first at home, as he ran through a line-up that should play spin well. His ball to remove Jahurul Islam, spinning through the gate, wasn't far off the one to Ricky Ponting at Edgbaston or Hashim Amla at Durban.

Ajmal Shahzad - 7

A very encouraging debut for the Yorkshire allrounder who overcame a nervous start to produce a lively spell of reverse-swing. He pushed the speed gun to 90mph which won't have gone unnoticed. Would be nice to see some more of him, but may struggle to get a game against Pakistan with Stuart Broad back.

James Anderson - 7

Was a bit off-colour for the first three innings of the series after missing out in the World Twenty20. However, he rediscovered some serious zip on the third day at Old Trafford and also located his outswinger which a few observers have suggested had gone AWOL. His second-innings burst in Manchester would have done for better batting line-ups, but he still isn't totally convincing as an attack-leader in all conditions. Proved himself to be an impressive slip to the spinner as he stood in for Collingwood.

Steven Finn - 9

England have unearthed a potential star, but now it's vital that some perspective is maintained alongside Finn's success. Height, pace and bounce make for an intoxicating combination and Finn also appears to have maturity beyond his 21 years. The way he executed bouncer plans to Imrul Kayes was impressive to watch and he has the ability to extract life when conditions are flat as they were at Lord's. Strauss and Andy Flower will have to monitor his workload, but with Angus Fraser as a mentor he won't want for level-headed advice. Must stop falling over in his followthrough because the last thing England need is for him to be needlessly injured.

Tim Bresnan - 4

The major disappointment of the series because he'd advanced his game considerably in Bangladesh and at the World Twenty20. In hindsight he was probably hampered more than he let on by the foot injury that ruled him out of the second Test, but regardless of that he didn't look a Test-quality new-ball bowler in a three-man seam attack. However, Flower is a fan because of the all-round package he offers, and he remains in Ashes contention.

Andrew McGlashan is assistant editor of Cricinfo


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Adam Matthews

Matthews talks about EU BIM progress

UK Construction onlineIn a two-part interview in UK Construction Online, Adam Matthews, chair of the EU BIM Task Group, talks about the the European Common Network, the drive for BIM, and Brexit and BIM.

In Part I, Adam is asked How is the European Common Network developing?

Adam MatthewsThe UK with Norway started the group in late 2013 with 12 other European countries by holding a get-to-know-you session in Brussels.  Since it formed as the EU BIM Task Group, it has grown to over 20 European nations with support and co-funding from the European Commission.  The aim of the group is simple – create a common understanding of BIM in Europe and aim to spread common practice across public clients introducing BIM to public policy or public works. …

We have just completed a survey of European practices by public stakeholders and now starting to draft a guide for public procurers on BIM. This BIM handbook will make recommendations for good practice based on the current European experience.

Do you think the EU would ever have a BIM mandate?

Mandate is a strong word. Technically the UK BIM ‘mandate’ is policy encouragement to the UK’s public construction client group to require the delivery of BIM information on centrally funded projects.  It is not easy to see how a single BIM mandate would be applied across Europe – however, do I see common approaches and requirements for BIM being adopted by European governments and public clients? Yes, absolutely.  And looking forward, I see these requirements aligning across Europe.

Over the next three to five years it is likely there will be a growing momentum of consistent BIM requirements in public tenders at national and public estate levels.  We are beginning to see this already. Clients are recognising it is not enough simply to request “It should be BIM” in public tenders: they want to specify standard digital information datasets at key project milestones.

What impact will Brexit have on closer collaboration with BIM in Europe?

In my view, the collaboration has been a European exercise, not just EU – it actually includes members of the EFTA (European Free Trade Association) such as Norway (a leading partner in the project) and Iceland.

With regards to Brexit, the EU BIM Task Group is a two year project until end of 2017 which would mean the UK will be a full EU member at that time. And the goal of the group is to align the European approach to introduction of BIM. Beyond Europe, there is recognition that BIM is a global language – construction will transform to a global ‘digital construction’ sector over the next five to ten years.  The group is collaborating to place the European sector to compete effectively in this market.

I would add that it is a European success – nations sharing approaches and implementation descriptions in order to agree a common performance level to describe what BIM is to encourage trade across borders.  It continues to be a positive and collaborative experience.

In Part II, Adam answers Where would you say the majority of countries are on their BIM journey?

This will be answered more fully in the report of the survey recently conducted. I wouldn’t want to pre-empt its findings and conclusions. However, the group recognises that there is a full range from those just starting to explore what BIM means to a public stakeholder/client to those like Norway, UK and Netherlands that are implementing their programme with industry.

What is remarkable has been the journey since 2013, where we started the group with a just handful of nations with active programmes to now – with over 20 nations involved and the European Commission on-board. I think that speaks volumes about the recognition of the value proposition of BIM to the public sector.

… For me, one of the most impressive things about the EU BIM Task Group is that all nations are approaching with an open mind and prepared to debate different aspects of adoption and there is no sense at this time of protecting national positions to the detriment of harmonisation.

After all, BIM is just part of a broader digital transition across governments, across Europe and across the world.

EU BIM Task Group talks about convergence

Fifteen European countries sent delegates to a meeting in Brussels last week of the EU BIM Task Group, a group working towards Europe-wide convergence on BIM standards (reports UK website BIM+).

Representatives of public sector client organisations, policy units and national task groups for the UK, Italy, Portugal, Norway, Iceland, Denmark, Sweden, Finland, Estonia, Slovakia, Austria, Germany, the Netherlands, France and Iceland all attended the meeting, held at the European Commission’s conference centre.

The meeting was co-chaired by Adam Matthews, head of EU and international for the UK government’s BIM Task Group. He said: “We’re looking to collaborate, align and converge best practice for the introduction of BIM to achieve better value for public money – that’s the central theme of the group.”

The group has previously met three times on a voluntary basis, but this time it was facilitated by the European Commission, which provided the conference room and interpreters. Further meetings are planned later this year and up to the middle of 2016.

The UK was also represented by Mark Bew, chair of the UK BIM Task Group, and Task Group member Barry Blackwell from the Department for Business, Innovation and Skills.

Germany’s delegates included Arup’s Ilka May, recently appointed as chief executive of its industry-led “Planen-Bauen 4.0” BIM Task Group.

Matthews added: “The group is currently defining how it will share best practice and converge on the adoption of BIM into the European public estate.”

He identified three areas of interest: technical best practice; client leadership; and cultural and people issues, such as skills development and change management.

Two delegates from Hong Kong were also present as observers, with Ada Fung representing the Ministry of Housing and Ivan Ko the local Construction Industry Council. “It shows the level of interest from the Asia Pacific region to collaborate and help create a global common market – it’s becoming a global conversation,” Matthews said.


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 Fiber Bragg Grating Sensors for Railway Systems | Bentham Science

Fiber Bragg Grating Sensors: Recent Advancements, Industrial Applications and Market Exploitation

Indexed in: Scopus, EBSCO.

The book is an exciting source of information for individuals interested in learning about and marketing sensors. The book focuses on scientific and commercial advances in Fiber Bragg Grating (FBG) ...
[view complete introduction]

US $

*(Excluding Mailing and Handling)

Fiber Bragg Grating Sensors for Railway Systems

Pp. 197-217 (21)

Hwa-yaw Tam, Shun-yee Liu, Siu-lau Ho and Tin-kin Ho

Fiber Bragg Grating (FBG) sensor technology has been attracting substantial industrial interests for the last decade. FBG sensors have seen increasing acceptance and widespread use for structural sensing and health monitoring applications in composites, civil engineering, aerospace, marine, oil & gas, and smart structures. One transportation system that has been benefited tremendously from this technology is railways, where it is of the utmost importance to understand the structural and operating conditions of rails as well as that of freight and passenger service cars to ensure safe and reliable operation. Fiber-optic sensors, mostly in the form of FBGs, offer various important characteristics, such as EMI/RFI immunity, multiplexing capability, and very long-range interrogation (up to 230 km between FBGs and measurement unit), over the conventional electrical sensors for the distinctive operational conditions in railways. FBG sensors are unique from other types of fiber-optic sensors as the measured information is wavelength-encoded, which provides self-referencing and renders their signals less susceptible to intensity fluctuations. In addition, FBGs are reflective sensors that can be interrogated from either end, providing redundancy to FBG sensing networks. These two unique features are particularly important for the railway industry where safe and reliable operations are the major concerns. Furthermore, FBGs are very versatile and transducers based on FBGs can be designed to measure a wide range of parameters such as acceleration and inclination. Consequently, a single interrogator can deal with a large number of FBG sensors to measure a multitude of parameters at different locations that spans over a large area.

FBG is the most promising, cost-effective and distributed sensor technology that provides an ideal platform to monitor the condition and structural health of tracks, carriages and underframe equipment in railway systems. In the last few years, a number of field trial railway projects using FBG sensors for axle counting, track and train vibration measurements, monitoring of bogie conditions, structural health monitoring of train bodies, and interaction between overhead contact lines and current collectors (pantograph) were successfully conducted by a few research institutions. These studies demonstrated the superiority of FBG sensors over conventional sensors in many crucial aspects. However, major barriers, such as lack of proprietary and custom specifications, packaging and reliability standards, insufficient field experience, have yet to be resolved before major railway operators are to embrace the FBG sensor technology.

Photonics Research Centre, Department of Electrical Engineering, The Hong Kong Polytechnic University, HungHom, Kowloon, Hong Kong SAR, China


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Attorney Bios – Erin C. Farabaugh

farabaughErin C. Farabaugh concentrates her practice in corporate law, providing corporate legal services at all stages of the business life cycle. Erin represents clients in a variety of industries, including professional services, emerging technology, banking, health care and retail. Representative experience includes:

  • Successfully completing retail franchisee’s acquisition of more than 20 store locations.
  • Preparing proposals, terms and conditions, and Master Service Agreements for a surveying and geotechnical company.
  • Negotiating and closing a stock sale for a closely-held insurance company.
  • Negotiating and revising oil and gas leases on behalf of commercial property owners.
  • Advising on appropriate business formation for various companies spanning industries from professional services to real estate to retail.
  • Preparing loan documents; vendor/customer and other third party agreements; warranties and disclaimers; employment agreements; confidentiality, non-compete and non-solicitation agreements; and shareholder agreements.
  • Handling commercial real estate transactions, including preparation of letters of intent, purchase and sale agreements, lease and management agreements, and options agreements; and review of title issues and preparation of final closing documents.

Prior to joining private practice, Erin served as an intern at the University of Pittsburgh Family Law Clinic. She also served as a Legal Extern to the Honorable Donald E. Machen and the Honorable Kathleen R. Mulligan.

In 2010, Erin was selected for inclusion in Pennsylvania Rising Stars, Business and Corporate Practice.

Bar Admissions

  • Commonwealth of Pennsylvania
  • U.S. District Court for the Western District of Pennsylvania

  • Westminster College, B.A., English, 2002
  • University of Pittsburgh School of Law, J.D., Certificate of Advanced Study in International and Comparative Law, 2006
    CALI Excellence for the Future Award
    Journal of Law and Commerce, Articles Editor

Professional Affiliations

  • Member, Allegheny County Bar Association
  • Member, Pennsylvania Bar Association
  • Member, American Bar Association
  • BNI – Network Connections Chapter Member, 2010-2011
  • Member, Future Corporate Leaders Board of ACG Pittsburgh

Community Involvement

  • Member, Young Professionals Board of the Western Pennsylvania Chapter of the Leukemia and Lymphoma Society
  • Fundraising, American Cancer Society


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Elements of personnel Policy, HR Management

What are the elements of Personnel
Posted Date: 12/1/2014 12:32:08 PM | Location : USA

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Treasure hunt Safari (Min 20 persons- Max 80 persons)

A day that you will always remember!!! An alternative 4X4 tour ideal for team buiding activities. Mostly off road we will combine tradition with adventure and fun! Each jeep is considered as a team, each team has 4 persons. Each team receives a booklet with a written story, maps, questions, ridles & missions. During the 4X4 tour there are 3 check points, the teams have to get out of their jeeps and within a time limit have to search for hidden icons that represent points while at the same time they have to solve ridles and interact with the locals for extra points.

The final check point of the Treasure hunt is when the teams have to follow a handmade map and find the ultimate treasure. The three teams that will collect the most points will be awarded in a small ceremony. All participants are awarded with a participation diploma. Contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it to plan your Treasure Hunt Safari.


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Benefits of Installing an Access Control System

Access control systems are electronic security solutions which are installed to help you manage the movement of people on your premises. Having this kind of system in place is everything you need in order to know who is in your premises and when they are there. It enables you to give and take entry to staff and visitors who are entitled to access. It will act as a visible deterrent to those trying to access areas they are not permitted to be in, whether it is secured to a single entrance point or applied across the site with a variety of doors and access zones.

There are many benefits to having an access control system installed on your premises, consisting of the following:

  • It helps you to manage the security of your site as a whole with both permanent and contract staff who leave.
  • It enables you to restrict car park access to only authorised personnel.
  • Lost keys will not be an issue as you can quite easily issue and new card and void the old one so there are no possibilities of a security breach
  • Anyone on the site without either an access card or a pin is prevented from having access
  • It enables you to have all of your security centrally controlled from one point
  • It provides you with on and off site management control
  • You will be able to improve staff management with report making it easier for human resources to keep track of employees’ time keeping and track staff movements throughout the day.
  • It is much easier to generate a register of who is on site in the event of a fire
  • Certain doors can be set to be open during set periods of the day using this system
  • It stops knowledge of entry codes circulating and causing a security breach
  • With a more secure restricted access system you can safeguard your stock and equipment better.

If you’re considering implementing an access control system contact Eyden Locksmith now on 024 7633 2524.


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Eyelid Surgery

Eyelid SurgeryThe upper and lower eyelids protect the eye and keep it lubricated. The front half of the eyelid contains skin and muscle, and the back half contains a cartilaginous structure called the tarsal plate that adds rigidity to the eyelid. Each eyelid has multiple small meibomian glands that secrete an oily-like substance that helps to lubricate the outer eye and decrease evaporation of the tear film. The upper eyelid is elevated by the levator muscle which is attached directly to the tarsal plate by a tendon which is called the levator aponeurosis. There are orbital fat pads located just behind the eyelids that act to cushion and protect the eye.

Functional eyelid surgery provides treatment for the following conditions:

  • Ptosis (drooping eyelids due to a weak muscle)
  • Dermatochalasis (drooping eyelids due to excess skin hanging over the edge of the eyelid)
  • Ectropion (eyelid turning out)
  • Entropion (eyelid turning in)
  • Retraction (eyelid not able to close all the way)
  • Skin cancer

The doctors at Pittsburgh Oculoplastic Associates, Ltd. provide oculoplastic procedures such as eyelid surgery, tear duct surgery and orbital surgery in Pittsburgh.
The doctors at Pittsburgh Oculoplastic Associates, Ltd. are licensed as ophthalmologists in the Commonwealth of Pennsylvania.


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Packers & Movers Services In Vijay Nagar, Ghaziabad

Fast & Reliable Services

Packers and movers in Vijay Nagar, Ghaziabad

If you are looking for Packers & Movers in Vijay Nagar, Ghaziabad or even relocating services, you should give preference to a reliable and flexible one. We at Ezee Shifts are regularly helping people in relocating and focused on solving your moving problems with all shifting needs at one roof i.e. Packers and movers, Home shifting, Vehicle shifting, Office shifting, Hire a truck, Local shifting, Household services, Loading Unloading, Warehouse good shifting, Car carrier shifting services.

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Welcome to Ezee Shift, a certified Company. Our services are highly recognized in Vijay Nagar, Ghaziabad in the ground of Packers and movers, Household Shifting, Warehouse Car Carriers Transport and Relocation Services among others. Affordable Packers & Movers Vijay Nagar, Ghaziabad make use of the years of experience in the Movers and Packers and shifting trade is one of our assets. We offer a professional support to all your worries which include packing, unpacking, loading, transporting and unloading among others. With a proud, ideally connected network across the Vijay Nagar, Ghaziabad, we safely and timely assist you to move your belongings as well as vehicles. The services are offered by well-trained team and expert in executing the job commitment and quality.

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Thursday, September 25, 2014

EL2DT, PY0F/PP1CZ, PZ5AA, S01WS... in the log !

Some good ones were added into the log the past days :
- EL2DT from Liberia was worked on 15M CW (our 3rd QSO)
- PY0F/PP1CZ from Fernando de Noronha was worked on 12M CW & 40M CW for 2 new bands
- PZ5AA from Suriname was worked on 80M CW for a new band (Suriname is now  only needed on 40M for all bands !)
- S01WS from Western Sahara was again worked on 10M SSB for a new band & 12M CW for a new slot.
- CP6AA from Chile was worked on 10M SSB for a new slot.
- 5R8UI from Madagascar was worked on 17M SSB for a new slot.
- EG2INT from IOTA EU-134 Izaro Island was logged for my 468th worked IOTA.
- ZD9XF Nigel was heard/called on 80M CW but because of QRM I'm not sure he heard/answered me... I'm waiting for the log update right now.

Chris F8DZY

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The Force 9 Advantage

SMEs compete with larger competitors by being more agile and success rests on managers making quick decisions and systems, reacting immediately in a fast-changing environment. This makes them highly demanding users, who push an ERP system to its limits.

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You Are Here: Home - Deal - Frame, Kenzo 40-60% off & new price cut in Anthropologie

left: FRAME ' Le Grand Garcon' 40% off - here
middle: FRAME  'Le Garcon' 50% off - here

right: FRAME Le High skinny 60% off - here, light grey destroyed here

All three pairs I purchased from FRAME are true to size. They keep the original shape after wears and washes! I didn't experience the awful sliding down as I always had with J Brand jeans.

Kenzo 40% off  (free shipping & return) - here

Veda leather jacket 60% off - here

Vince asymmetric trouser was $328, is $98 - here

Anthropologie white shirt SALE here

Anthropologie pleated plaid dress SALE here

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Wednesday, 11 February 2015

From Bingo Wing Fixes to Celebrity Facials - Anti-Ageing Show 2015 Preview

Red carpet facials, creams that banish bingo wings, computerised skin health checks and therapeutic  massages – just some of the treats you could be sampling at this year’s Anti-Ageing Health & Beauty Show.

Last week, at the Haymarket Hotel in central London, show organisers held a special press preview showcasing treatments some of its key exhibitors will be offering at the 2015 show, taking place 16-17 May at London Olympia.

Those present included:
Harley Street-based Revere Clinics, skincare and nutrition specialists Nu Skin, skincare and wellness clinic Nuriss (founded by TV medic Dr Anita Sturnham), Lloyds Pharmacy (don’t just think prescription dispensing – there’s a major skincare initiative under way), as well as familiar high street skincare brands like Elemis.

I was delighted to get the opportunity to attend last week’s launch event, and also to sample some of the treatments for myself!

Revere Clinics – Red Carpet Facial

A highlight was Revere Clinics' red carpet facial, HydraTite. I was particularly keen to try this as it helps to tighten and lift skin.  Skin sag is a big age-related skin concern for many and one of the most difficult to fix.

I have yet to find a topical product that delivers ANY lift (some  tightening perhaps),and while some home devices can give a small amount of temporary lifting  they are never going to compete with a salon treatment. I’ll be posting a full review of my red carpet facial shortly – with pics! More on Revere Clinics here.

Lloyds Pharmacy – Launching First Ever Skincare Range

Now here’s interesting news. It’s never occurred to me to buy skincare from Lloyds Pharmacy before – it’s a chemist right? The place you go to when you’ve a prescription that needs dispensing? Well, that’s true but the 1,500-strong pharmacy chain is having a radical overhaul.

In April it’ll be launching its first skincare range, SkinEffect (pic above). It’s an everyday anti-ageing line featuring an anti-water loss complex to prolong hydration. As part of the makeover, Lloyds Pharmacy will also be offering an in-store skin analysis service which will give individual readings on things such as hydration and PH levels, sebum,  elasticity and so on. You can see me having mine in the main pic.

If you have a Lloyds Pharmacy near you, it’s definitely worth checking them out to see if they’re going to be one of the 300 stores set to offer the new skincare range and skin analysis services. More on Lloyds Pharmacy here.

Nuriss Skincare and Wellness Clinic – Fade Away those Bingo Wings!

You may know Dr Anita Sturnham as the resident GP on The Alan Titchmarsh show, or perhaps you’ve spotted her on Embarrassing Bodies ‘Live from the Clinic’. She is also the founder of the Nuriss Skincare & Wellness Clinic and recently launched a cream that claims to fade away bingo wings!

The Nuriss Bingo-Wing Fade-Away Cream (£65 for 120ml) is said to have ingredients that target and break down fat cells, as well as help prevent new fat deposits forming. It complements in-clinic bingo wing treatment therapy also available at the centre. More on Nuriss here.

Elemis – VIP Facials & Massages

Elemis, which is celebrating its 25th year in the skincare industry, will be offering a break from all the busy show floor action with complimentary treatments in the VIP lounge  (note: available to £95 VIP ticket holders only). VIP package details here.

I can vouch for the expertise of the Elemis therapists – here’s me above having a deeply relaxing hand and arm massage.

Other exhibitors at the press preview included:
-    Nu Skin, demonstrating its ageLOC skincare and home beauty devices. The devices use galvanic currents to deliver topicals deep into the skin
-    SkinPep, showcasing its cosmeceutical skincare and treatment sets including the SkinPep 4 Step Growth Factor Vampire Collagen Treatment which targets skin tone and elasticity.

Exhibitors at the May event will additionally include:
-    Benefit
-    Ginvera
-    StriVectin
-    Rejuve Me
-    Harley Street Skin Clinic
-    London Eye Hospital

For a full list of exhibitors, and more details on what’s happening at the event, visit the Anti-Ageing Health & Beauty Show website here

Tickets cost £18 for a standard day pass and £29 for the weekend. Are you planning to go this year?

  1. I like the sound of this though sadly I dont think I will be able to attend. So many good brands going x

  2. Great post, would love to attend but my baby is due in April so would find it difficult to get away from a newborn and a toddler! Sounds like it would be a great day though :-)

    Helen #ukbloggers

  3. New skincare range, interesting! Though I don't think I need anti aging products now. Thanks for sharing it though.

  4. My mum would absolutely love to attend a show like this, the different ranges of anti-ageing skincare on offer look great.
    Thanks for sharing :)

  5. It sounds like a great show to go and visit, especially with all those new products.

  6. I've never heard about Anti-Ageing Health & Beauty Show before, so thank you for sharing, I will consider going x

  7. Check out the website and all details here girls and guys.. its a great weekend indeed, so come on down in may!

  8. Try this code at checkout for 2 for 1 tickets.. possibly £20 for VIP tickets ... use the CODE: tweet ... it might work,..a great present for mother's day this year for my mum I reckon!

  9. I am looking forward to the Anti-ageing Show this year. Nice to see that I already know most of these brands and I have tried out their products. I have seen Nu Skin demonstration at their premises, not so keen on their marketing though, but, hei, whatever works for them...

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The major problem with the fashion industry lies in the fact that it’s incredibly competitive, however, there’s a silver lining here as well. Think about it, even if there are some rivalries in the world of fashion, people are nowhere nearly as exclusive to a single brand as in other industries. An iPhone user is bound to stick to iPhones and never get an Android in their life, but is a woman in Louboutin shoes bound to never buy Tom Ford’s? That idea alone is quite preposterous. This is quite fortunate for those who are just entering the industry, so here are some brand promotion suggestions to give them an additional edge.

Influencer marketing

The world of fashion is all about celebrities, influencers and personal brands. In other words, the value of mentions is measured in quality and not in quantity, and a single influencer (even a micro-influencer) can turn the tables. Keep in mind, nonetheless, that A-list celebrities usually aren’t willing to work for free, seeing as how their social media influence is their bread and butter. Still, for those who can afford such a thing, this leverage can give an outstanding ROI. The perfect way of how this works, albeit in the sports apparel industry, can be seen by the example of Under Armour and their success story.

Try storytelling

Previously, we’ve suggested that you read into the story of Under Armour. Chances are that those who did follow through with this now think a tad more fondly of the brand than they did before. There’s no reason why this wouldn’t work for you as well. Nonetheless, you need to learn how to tell this story as efficiently as possible. First of all, you need to tell it like a story about an underdog (to some degree, this will certainly be true). This will make your brand appear much more relatable. Second, you need to ensure that the customer is the protagonist and not the brand.

Don’t underestimate the importance of a slogan

The next thing you need to understand is that the importance of a slogan in the fashion industry can’t be stressed enough. Think about it: “The shoes to live in”, “Every kiss begins with Kay” and “Clothes that mean business” are just some of the slogans by major companies in the fashion industry. They don’t only stand to be witty and catch attention but also to promote your corporate values. This alone is something worth careful consideration.

Avoiding the guesswork

The biggest problem with art-like fields, such as fashion, lies in the fact that subjectivity makes a huge part of the end result. You, as a person directly involved, might be incredibly biased towards your products, your campaign and, overall, the moves that you make on an external market. Even when listening to others speaking, you’re bound to interpret this in the way that suits you the most. The best way to go around this is with the help of an extensive social mention monitoring effort. This will give you a much better way of really learning where your brand stands and making necessary alterations in order to improve the efficiency of its promotion.

Guerilla marketing

Another thing you need to understand is the fact that guerilla marketing provides you with a subtle method of promoting your business in an effortless manner. Most importantly, it allows you to break the barrier between the physical and the digital world. It’s no secret that Instagram is one of the most predominant platforms in the fashion industry. So, why not exploit this idea by creating an incredible piece of branded street art that people are bound to post on their account, tagging you in the process. Needless to say, this passively turns them into brand ambassadors without them even knowing it.

A giveaway campaign

Let’s be realistic for a moment and admit that everyone likes giveaways. In fact, the very purpose of marketing is to generate loyalty and the only way people are going to be loyal (without already buying from you) is if they get something of value in return. Of course, there are other ways to generate value, yet, neither of them is as simple and straightforward as a giveaway campaign.

Keep in mind, nonetheless, that building brand recognition and brand awareness take time. Moreover, take into consideration that some brands that are your potential competitors may have been in the industry for years and decades. Therefore, take things slowly and don’t get discouraged if the immediate results aren’t what you’ve hoped they would be. Success takes time and nowhere is this as transparent as in the fashion industry.

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Monday, November 28, 2016

Dress Like A Woman

Tomorrow, I will be doing outreach at a Human Sexuality class at Southern Connecticut State College. I planned to wear my new Dress Barn acquisition: a white cable knit sweater dress, but the weather forecast says a hard rain’s gonna fall.

Since I will have to slog through the rain for a half mile across the campus from a parking lot to a classroom, I will dress like a woman would for inclement weather: I will wear pants… woman’s pants, of course, but definitely a bifurcated garment.

Doing outreach is a crapshoot. There are usually four or five of us and we each spend about 5 minutes giving a brief trans bio. And then there is a question and answer session with the students.

About half the time, the students look like deer in the headlights and getting them to ask questions is frustrating. The other half of the time, the students who are ready to hit us with a variety of thoughtful and stimulating questions.

Some of the questions are memorable. I think my favorite was when a female student asked me, “Are you married?”

After I said, “Yes,” her follow-up question was “To a woman?”

Source: Bazaar
Wearing Bloomingdale's.

Hansi Sturm
Hansi Sturm, professional femulator, Berlin circa 1930

  1. I have such a hard time finding pants that look good on me. Consequently, I rarely ever wear them, even when the weather favors them. The closest thing I wear to pants is a lovely pair of gauchos that do happen to flatter my shape in a feminine way. So, if it is real pants weather I'm in gauchos and tall boots.

  2. Trade-offs.
    Pants, when the get wet, will take longer to dry.
    Heavier gauge hose such as opaques or tights will take a lot longer to dry than sheer hose. I have been out in the rain where my hose and heels got wet but the sheer hose tend to dry in short order, especially if they are close to my skin color. Your dress will stay dry under a rain coat. If you opt for the dress I would have booties or boots for the walk and then change into heels for the presentation..
    Just my two cents.
    Good luck and have fun.

    1. I had the chance to see what I had suggested today with two professionally dressed women who had both had to walk in the rain and puddles. When they arrived I noted that both had wet splash marks on their hose. The first lady (who was also wearing a lovely sweater dress when she took off her wet rain coat) was wearing 3.5" beige pumps with sheer, nude hose. It seemed like only 5-10 minutes before her hose were completely dry and you could not see any of the previously visable wetness. The other lady had beige hose and that also seemed to be completely dry and void of the wet spots in about 10 minutes.

  3. I (and perhaps others) would be interested in hearing your trans-bio as you present it to an average group of young civilians.


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Vietnam Tour Operator-Firmly developing through diversifying travel products, improving the quality of services and investing finance effectively to bring value added to stakeholders

Picture of 'Kong travel around Vietnam'
17/03/2017 03:15:29

'Kong travel around Vietnam'- Vietnam Tour Operator - Quang Binh

Followed by the director 'Kong: Skull Island' came to Vietnam, giant monkeys have a thrilling and exciting trip to all over the country.

Kong appears in Ho Guom.

Climb to the Bitexco building taking commemorative photos.

Trade along the Mekong.

Enjoy the legendary pho in the midst of the hills

Passion to the summit of Vung Chua Mountain.

Source: Cộng đồng Designer Việt Nam


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* Images, pricing and options shown are examples, only, and may not reflect exact vehicle color, trim, options, pricing or other specifications.


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First Aid and Accidents in the Workplace

Accidents within the workplace can lead to staff being injured which in turn can lead to them taking time off. This result can also have a negative impact on productivity and output of the organization and so, in both the interests of the employer and employee, the workplace must be made as safe an environment as possible to help avoid any potentially preventable incidents.

Making the workplace safe can involve safety equipment, training and raising awareness throughout the workforce on workplace risks and how best to avoid them. However, in the event of an accident occurring, it is also important that one or more staff members are trained in at least the basics of First Aid, so that there is somebody on site that can respond to any incident quickly and correctly.

Any incident within the workplace must be reported and will fall under the regulations set out by RIDDOR - Reporting of Injuries, Diseases and Dangerous Occurrences Regulations, which is run by the governments Heath & Safety Executive body. RIDDOR is a legislation set out to guide employees of their responsibilities for any accident that occurs as a direct result of working activity.

Furthermore, any workplace injury must be addressed, no matter how major or minor. The types of injuries will certainly vary depending on the industry and environment but, as examples, some common workplace incidents could be; fractures, burns, cuts and bleeding as well as pulled muscles or accidents with hazardous substances.

First aid for common accidents
Below are some top tips to help deal with common incidents or accidents within the workplace:

1. Ensure that both the injured person and the first aider are moved or located away from any danger or hazards. There should be no risks of further injury to either party whilst treatment is undertaken.

2. If an employee suffers from a burn, cool the area as soon as possible with cold water and if deemed serious, take the injured person to hospital immediately.

3. If a casualty suffers from bleeding, the first thing to do is (if possible) raise the injured area above the heart and immediately apply some pressure on or near the wound to reduce the bleeding. Once the bleeding has eased, clean the area and fit a dressing or bandage. If the injury is serious, carry this process out and get the casualty to hospital as soon as possible.

4. It is important that any casualty suffering with potential head or spinal injuries is not moved. Instead, stay with the casualty and contact the ambulance service who will be able to safely move the person without risk of further damage. The same goes for any leg break or similar.

5. Any injury caused to the eye will require cleaning the eye as soon as possible. Ensure that clean water is used and attempt to get any alien object or substance out of the eye quickly. If this proves difficult and symptoms do not improve, ensure the casualty is taken straight to the hospital to gain specialist treatment in the hope that any serious damage to the eye is avoided.

First aid courses cover the above and much more in detail and it is advised that there is a first aider present within a work place at all times. If anyone has any doubt on how best to treat an injury, it is important to gain specialist and professional help. Nothing is more important that a casualty's wellbeing and it is important not to risk further injury or damage through mistreatment.


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Saturday, April 22, 2017

Their Finest: Movie Review

They’re making a movie and it’s brilliant and funny.
The plot of Their Finest works on many levels. On one side it’s a simple comedy-drama-romance of a young woman finding her way in the world, on another side it’s a comedy about making a movie, but it’s also an historical drama taking a look at the effects of war on everybody left at home, and when war hits the home you know, and how war has changed the role of women in society. Above all, it’s a comedy; a very engaging, very funny comedy about ridiculous actors and how to write a screenplay. 2016

Directed by: Lone Scherfig

Screenplay by: Gaby Chiappe
Based on the novel by Lissa Evans

Starring: Gemma Arterton, Sam Claflin
and Bill Nighy

Gemma Arterton stars in THEIR FINEST.
The plot which encompasses all of the above is simply a former secretary is promoted to screenwriter when the government needs a hopeful and happy war movie which appeals to women. Some people believe, many others don’t agree, that a movie for and about women should be written by a woman. A great aspect of our lead character Catrin Cole (Gemma Arterton) is that she’s not going to get involved in the debate, she’s just happy to have a job and do it well. She’s a quiet trail-blazer, one who isn’t purposely changing the way for women, but is in part, one aspect of that circumstance of war.

I have exactly two absolute favourite parts of this movie, and they nicely go hand in hand. As said, this movie is about making a movie, and more specifically how to write a screenplay. A major portion of the film is watching them write, watching them brainstorm and then write, and then re-write when actors and producers and governments have other ideas. It’s also brilliantly scripted as a lesson on how to write a screenplay when at the same time, the film we’re watching breaks most of the rules. The minutia in writing a great film is knowing which rules to break and when, and in this film, you have to watch for it, but they do it right.

Sam Claflin and Gemma Arterton star in THEIR FINEST.
Photos courtesy of Elevation Pictures.
Catrin’s screenwriting partner is Tom Buckley (Sam Claflin) and he’s the second half of the brilliance of this film. First he just pulls you in with the comedy. He has fantastic delivery of many excellent lines when the screenwriting adventure first begins. But with all great characters and films, he builds on that. Through Claflin’s unbelievably effective performance, Buckley is at once both snarky and charming, considerate and selfish, and a more damaged man than he would like you to believe. This is Sam Claflin as you have never seen him before, combining drama and comedy like a seasoned expert, drawing you into the character, but also the purpose of the film. Whether it’s insightful or just hilarious, he gets most of the great lines in the film – a few others are saved for Bill Nighy.

At one point the film explains that Americans need their movies to be big, with crashes and explosions and oomph. As a North American viewer, that’s mostly true. Right when they said that, I was thinking that that’s where they failed – but it’s actually a slow burn, by the end it does have a fairly significant impact. And it’s war, with bombs and explosions in the background if you need it. At times, I wish they followed their own advice for the ending, but on the other hand, I enjoyed every minute of this film, so they obviously did a lot right. It’s a must see for those who like the making of movies, and for those who enjoy a simple period-set comedy-drama story based on real life.
Best of 2017

Similar Titles:

The Imitation Game


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Mole Catcher Stroud

 If you have a mole problem whether it’s a few mole hills on the lawn to a large infestation then call the Mole Catcher Stroud.

Many people try to deal with moles without the use of a professional mole catcher.

You may be lucky enough to catch the odd mole using cheap traps bought in the local store but to effectively control a mole problem then you need to make sure they are all caught, quickly and humanely.

Our professional mole catchers travel all over Stroud controlling the mole populations, if left unattended the moles will quickly spread causing mole hills on playing fields, lawns, golf courses, paddocks and anywhere there is a sustainable food source for them.

mole catcher Stroud

If you are a professional mole catcher working in the Stroud area and you would like to be listed on this page for FREE, just fill out the registration form and we will get back to you as soon as possible.

Stroud mole catcher 2013.


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Tag Archives: jess linick

The Finding Your Freestyle Podcast – Episode 2 – Meditation with Dr. Linick

Thank you for tuning in to our second episode of our brand new series: The Finding Your Freestyle Podcast!

The #FYFpodcast will marinate with our blog and current #freestyledtips and the ongoing #fyfchallenge offerings, but now adding an immersive discussion format to bring in new voices. This podcast is inspired to start a larger dialogue on the art of freestyle (beyond modality and form), and tangential topics of mindfulness, awareness, intention, intuition, creativity, self-expression, and collaboration with interesting folks who are doing their thing in their own way! This podcast will continue to touch back on movement and freestyle practice, but includes the connection between freestyle, in moving form, and the way we can access that freedom in many other life experiences.

Dr. Jess Linick, psychologist and somatic therapist, is our second guest here to talk about meditation, and mindfulness. What is it? What is it not? How do we get started and where else can it go? There were so many fantastic talking points here, I highly suggest you listen – start to finish!

Dr. Jess Linick is a clinical psychologist specializing in the treatment and resolution of trauma, meditation, mindfulness, and body-oriented psychotherapy. She received her PhD from Columbia University, and currently practices in juvenile detention in New York City. Dr. Jess has danced her whole life, but began pole dancing while living in Los Angeles at BeSpun in 2011. Upon moving back to NYC in 2012, she started dancing at Body & Pole. Along with Tracee Kafer, she is the co-creator of Pole Speak. She is in the process of becoming a Somatic Experiencing® Practitioner, which is a body-oriented, trauma-focused healing modality. She completed her 200-hour yoga teacher training at the WOOM Center in NYC, which combined elements of sound meditation with Vinyasa yoga, and is also Reiki Level 2 attuned.


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