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The Night Life

The eastern horizon began to glow as I finally crested the rocky summit of Mt. Massive (14,429′) at 6:00am Friday morning. The full moon, still sitting high above the western horizon behind me, had guided my steps for the past four hours as I hiked through the trees and over high alpine tundra to my solitary summit.

Moon set over the Sawatch Mountains of Colorado

Working as a night shift nurse these past two years, I have embraced the oddness of living as a creature of the night. To me it made sense to jump at the opportunity for a night hike between shifts at the hospital.

Stepping onto the Mt. Massive southeastern trail at 2am sharp, the cold fall air nipped at my nose and cheeks as I warmed up with my usual brisk pace up through the trees. I was prepared with a headlamp, but found myself comfortably navigating the rocky and rooted trail in the speckled light of the full moon behind me.

Working – and hiking for that matter – nights isn’t for everyone; I’m thankful that the long hours and weird sleep schedule has suited me. I enjoy nights at the hospital which come with close coworker relationships, a sense of calm as the doctors, family, and other staff empty from the halls, and the always present knowledge that you have to be prepared for the unexpected. A similar feel to the dark quiet trail.

Weaving through the moon shadows, I new there was opportunity for fear to saturate this hiking experience. I’ve hiked in the dark before, often with friends, often with the strong beam of white light to expose the path, often just for long enough to give the sun time to rise, and often with a keen sense of anxiety lurking behind each dark tree. The mind does impressively scary things with the aid of a murky forest and an unchecked imagination.

For this hike, as I walked alone with my headlamp off, I found an intentional calm. The rhythm of my feet and breath kept me focused on being present and mindful. The couple times I did resort to my little LED beam to guide me over creeks or through especially dark patches of trail, I noticed an anxiety that was not present in the dim moon light. When the light was off, I was impressed with my natural inclination to feel the trail and allow my feet to find their own way amongst the rocks and roots. With my headlamp off, I felt in the woods, almost a part of them, rather than feeling like an intruder wielding an unfeeling spotlight. I felt relaxed and confident. If there was something that required fear, I would feel that spike of adrenaline and respond accordingly. But until something alerted me to that need, there was no point worrying about every shadow and glint of moon light. A startled deer was the only lively shadow I encountered.

So I carried on up through the trees toward timberline. Glad to step out into the open rocky tundra that paved the final 2,000ft to the summit. Here the moon hung bright just above the ridge I was destined for. Taking on a pace only fast enough to keep warm, but not to sweat, I wound my way into the moonlight. I stopped frequently to take in the silence that held me to the mountain side. Silence only broken by my footfalls and breath, the occasional breeze, and far off elk bugle.

The serene silence of my hike provided vivid juxtaposition to my busy life. I often find myself ruled by agendas, self imposed and otherwise. My long nights at the hospital are occupied with routines and policies and care for the human condition. My free time is often budgeted between responsibilities and adventures. Even when I hike, I find myself focusing on an agenda: getting to the summit by a certain time, keeping pace, taking nice photos, staying safe. All great things, but the silent presence of the mountain as the night stretched on reminded me that the earth slowly passing under my feet and rocks perched high above me had no agenda. The mountain simply was. And would continue on after I summited and descended.

The postpartum work will continue on each night now that I have completed my employment. Beth-El will continue on following Christ in community now that my leadership responsibilities are bestowed upon another. My family will continue on living the Colorado life after I jump on a plane for Africa. My friends will continue going on adventures after I pursue my own overseas.

It’s a tough pill to swallow at times.

Having reached the summit well before sunrise, I sought refuge from the chilling breeze. I welcomed the now slowly illuminating view while saying goodbye to the full moon that had led me to my perch. Just as the sun crested and the alpine glow brushed the peaks of the mountains around me, I started down the southern face of Mt. Massive. A quick descent brought me into a new day, and I was welcomed into the valley with glittering golden aspens that perfectly reflected my bright mood. The crystal clear blue skies filled with satisfaction from a night well spent.

Now, I mentally return to that silent moonlit mountain side, remembering the stillness and deliberate focus of each step in the journey. I’m reminded to appreciate and experience each relationship, activity, and breath as it comes and goes.

This final week before I fly to Tanzania, I have many loose ends to tie up. Tasks to be completed and “see ya later’s” to be said. I am enjoying every second of it, but also preparing myself for the unknowns to come. Though I am excited for a trip I’ve been planning for years, I’m also morning the loss of life as I know it. I hope to carry that feeling of the mountainside with me. Breathing deep and moving forward into Tanzanian life without too much agenda predisposed assumption. I am opening myself up to walk the often dimly lit path of international travel.

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1111 West Jefferson St.
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Boise,  ID  83702
United States
  • Booth: 2053

Cradlepoint is the global leader in cloud-managed 4G LTE networking solutions, providing business grade and secure connectivity to distributed enterprises. Specializing in business continuity, M2M/IoT routing, advanced edge routing and primary connections, Cradlepoint's award-winning solutions are purpose built for PCI-compliant networks. Cradlepoint was the first to pioneer and fully enable high-speed LTE solutions to maximize the potential of the cloud for businesses worldwide.

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A ‘mid-range’ Pixel 5 actually makes total sense

Google Pixel 4 Xl Oh So Orange Google Logo 2 1200x675 1
Google Pixel 4 Xl Oh So Orange Google Logo 2 1200x675 1

google pixel 4 xl oh so orange google logo 2

Opinion post by
Simon Hill

There’s an expectation that any new Android flagship will have the latest and greatest processor inside. Usually, that’s Qualcomm’s top chipset, which is the Snapdragon 865 in 2020. True to form, Samsung has put the Snapdragon 865 in its Galaxy S20 range in the U.S., and some Chinese manufacturers have already followed suit. But, if rumors are to be believed, Google and LG will go with a mid-tier processor this year.

While this is surprising at first glance, there are some very good reasons for Google to target the mid-range with the Pixel 5.

Qualcomm Snapdragon 865 in hand front

The Snapdragon 865 is certainly Qualcomm’s fastest chips, but there are cons to using it. For starters, the Snapdragon 865 is expensive. It also lacks an onboard modem. Qualcomm insists it is used in concert with the X55 modem to provide 5G connectivity. That means a more complicated internal design, which requires more space than an integrated system on chip (SoC).

While sub-6 support comes as standard, faster mmWave 5G connectivity is optional — these are the two leading 5G technologies right now. Despite having mmWave support for the Plus and Ultra models, Samsung decided to go without mmWave in the vanilla Galaxy S20, presumably to save space and reduce power requirements. But, this is confusing for the phone buying public. It’s an issue that’s exacerbated by carriers employing different 5G technologies as they build out networks.

Google is reportedly going with the Snapdragon 765G in the Pixel 5, which is the next chipset down from the 865. It may not be as fast, but it does boast an integrated 5G modem. In fact, it’s Qualcomm’s first SoC with an integrated 5G modem, and it supports sub-6 and mmWave. That means it requires less space inside the phone and has support for the fastest 5G connectivity as standard. With more room to play with, Google may be able to fit a bigger battery in there, or tweak the sensor array to make Motion Sense more useful.

Most people could switch between a flagship and mid-range phone today without breaking stride.

As you climb the processor charts, the chipsets get more and more expensive — a cost that is inevitably passed on to consumers. At the top end, the law of diminishing returns kicks in, and you’re paying a lot more for a small gain in speed. Do we need that extra speed?

Most people could switch between a flagship and mid-range phone today without breaking stride. Making big gains in processing power for smartphones every year is growing less important. Few of us push our smartphones to the limit. Android apps and games are optimized for lesser hardware.

Google has never been a hardware company, it’s all about software and services. It strives to create a uniformly good experience with its apps and services, regardless of the device you’re using. Perhaps the biggest attraction for Google’s Pixel phones is the elegant software experience. Android as the maker intended: slick and easy to use, with a surface simplicity that belies the underlying smarts.

Pixel phones can do clever things that other phones can’t, but they rarely rely on raw processing power to get there. The Pixel 3a is perfect proof of this, matching many of the capabilities of the Pixel 3, just a beat or two slower. In fact, you could make a strong case for recommending the Pixel 3a over the Pixel 3.

google pixel 4 xl oh so orange display home screen 1

If we look at the last two flagship Google phones, the Pixel 3 and Pixel 4, two major problems loom large: price and battery life.

Every Pixel phone has been widely perceived as overpriced. This is because we look at the spec sheet when we calculate value for money, but that’s not where the value lies in Pixel phones. In any case, bringing that price down can only be a good thing. When Google established the Nexus range, the first few phones were lauded as bargains. When the price began to creep up, the plaudits evaporated. A reasonably priced Pixel 5, with 5G connectivity, and a fresh batch of exclusive Google features, could be a compelling prospect.

While it still serves as my daily driver, the Pixel 4 frequently gives me battery anxiety. The fact the Pixel 3 was widely criticized for poor battery life, and then Google decided to put an even smaller battery in the Pixel 4, is still utterly perplexing. There’s always a trade-off between processing speed and battery life, but by adopting a less power-hungry processor in the Pixel 5, Google may finally release a phone that can be recommended without major caveats.

Picture a Pixel 5 starting from $800 in a sea of flagships that are $1,000 plus.

The Samsung Galaxy S20 Ultra is a stunning smartphone in every sense, but it starts from $1,400. Even dropping down to the S20 Plus, you’ll have to pay $1,200; that’s $200 more than last year’s S10 Plus. Most people are never going to pay that much for a phone. By passing on the Snapdragon 865, Google can avoid a similar price increase for the Pixel 5. It may even enable a price drop from the Pixel 4, though Google will want to be careful about cannibalizing sales of the forthcoming Pixel 4a.

Read next: Google Pixel 4a : Everything we know so far

Picture a Pixel 5 starting from $800 in a sea of $1,000+ flagships. Even with a lesser processor, Google’s software design will ensure it feels slicker than the competition. Throw solid battery life in there, an ultra-wide-angle lens in the camera, and flesh out Motion Sense. Add a new crop of smart features like Call Screen and Now Playing as the cherry on top, and you’ve got my potential phone of the year. Would it be yours? Hit the comments and tell us if you agree or not.

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Aussies want more parking, less dining at malls: UBS

A survey of 14,000 consumers by UBS Evidence Lab has revealed that Australian shopping centres are in a riskier position than malls in other parts in the Asia-Pacific region.

Not only are Australian consumers shopping less frequently at malls and department stores than consumers in other regions, they also place more value on less-profitable parts of the shopping centre, such as car parks.

According to the UBS survey, the frequency of mall visits in Australia dropped 15 per cent and the frequency of department store visits dropped 13 per cent in 2018 from the previous year. This was the biggest dip in the APAC region. South Korea, Vietnam and Taiwan, on the other hand, all saw double digit increases.

UBS analysts pointed out that Australian consumers are unique in that they want better car parking options at malls, rather than new services, dining precincts or international brands. This is problematic for shopping centre owners, since parking generates a minimal return on capex.

Indeed, mall operators have been more focused on shifting the tenancy mix towards dining and services to drive foot traffic and therefore sales and rent, with carpark ratios to GLA (gross leasable area) unchanged over the past four years, according to UBS.

Despite this investment, however, Australians are not dining as frequently at malls as others in the APAC region. Shopping centre owners, including Scentre Group, GPT, Vicinity Centrs and Mirvac, have also seen their comparable annual sales in food and dining decline in line with retail sales over the past four quarters.

One area where UBS analysts think Australian shopping centre owners have an opportunity is in the retail space they will soon be getting back from the likes of Big W, which has announced plans to close approximately 30 stores over the next three years, and Myer, which has said it will be handing back floors to landlords over the coming years.

UBS analysts believe landlords may see a short-term loss of rent from Myer’s exit, but that they ultimately will be able to backfill the space to improve foot traffic, sales productivity and income over time.

“The configuration of space combined with expected demand from tenants suggests space would most likely be backfilled by supermarkets, DDS (discount department stores), mini majors and alternate space users (co-working office space, leisure, car retailers),” UBS said in its report.

1 comment

  1. John Drummond posted on May 13, 2019

    Cherrybrook centre in sydney is very short of parking space, however it hasn’t stopped then opening new shopping areas at the expense of parking So typical, so greedy and unfair to the existing lessees who are losing business due to lack of parking space

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Telepsychiatry Can Help Increase Access to Psychiatric Care in Rural Illinois

February 11, 2015 | Jim Varrell, MD

See this article on The InSight Bulletin.

Illinois, like many other states across the country, struggles to serve the psychiatric needs of its citizens because of a huge shortage of psychiatric prescribers, particularly in rural and underserved areas.

In addressing this issue, I challenge Illinois to consider innovative solutions like telemedicine to alleviate some of the problems associated low psychiatric capacity in rural area.

Telepsychiatry, or psychiatric care provided through real-time videoconferencing, is a widely used medium for bringing psychiatric care into locations with limited access to mental health professionals. It allows for a psychiatrist or other mental health professional to see, evaluate, diagnose and treat patients without having to be in the same physical space.

Telepsychiatry is an application of telemedicine, a rapidly growing industry that incorporates technology into healthcare delivery to enable remote assessment and treatment. Scores of clinical research have shown the effectiveness of telepsychiatry in nearly all settings and populations.

Telepsychiatry is a way to increase access to Illinois-licensed providers who may live across the country. It is also a way to better leverage the time of existing Illinois-based psychiatric prescribers who could seamlessly transition between appointments at different facilities without having to physically travel, as many of them now do.

Telepsychiatry providers could be used in several ways in Illinois:

  • In hospital emergency departments: By incorporating 24-hour on-demand telepsychiatry programs, hospitals could have timely access to psychiatric providers for commitment and treatment decisions. Experienced psychiatric nurse practitioners and psychiatrists consistently assess risk with a high degree of certainty and therefore can significantly reduce unnecessary admissions, which frees up beds for those who need them and sends home those who don’t. While telepsychiatry is not able to create hospital beds, it is an advantageous way to bring psychiatric care where it is not readily available.
  • In inpatient units or psychiatric hospitals: Illinois could use telepsychiatry within inpatient units or the two state psychiatric hospitals to increase their psychiatric capacity and more quickly and appropriately treat mentally ill patients.
  • In community-based facilities: Other settings can benefit from improved access to psychiatric providers including correctional facilities, outpatient facilities, schools, primary care offices, urgent care centers and FQHCs. By increasing the psychiatric capacity of community-based programs it is less likely for a person to reach psychiatric crisis that requires hospitalization.

I urge Illinois to consider this medium of care as they work to improve their psychiatric services in rural areas.

See this article on The InSight Bulletin.


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Cloud-Based Bookkeeping: How to Choose?
September 5, 2018
Online Bookkeeping Safe
Is Online Bookkeeping Safe?
September 24, 2018
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How Does Payroll Work for Employers?

employer payroll taxes

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How Does Payroll Work for Employers?

Payroll processing can be one of the most time-consuming and complex parts of running a business. It can be a full-time job for businesses to keep apprised of new employer payroll taxes and employment laws. Intelli Bookkeeping is changing the game of payroll for small businesses. We are happy to assist you with payroll from start to finish, but it is helpful to educate yourself on the process beforehand. Here is a brief rundown of payroll basics to get you started.

Gathering Information

The first step in getting your payroll in order is to gather information regarding your employee. You will likely need at least one or a few of the following documents:

  • Initial job application
  • Bank information for direct deposit
  • W-4 or W-9
  • Applicable state withholding certificates
  • Medical insurance forms
  • Retirement plan forms (if applicable)

Once you have this information, you will have a much clearer idea on how to run payroll for this particular employee and understand how to apply applicable employer payroll taxes.

Frequency of Paychecks

While most businesses pay their employees every two weeks, or bi-monthly, some may choose even more frequent payment or choose monthly paychecks. Whichever method you choose, this will need to be clearly communicated to the employee.

Determining Taxes & Withholdings

In order for an employer to calculate net pay, it is based on gross income minus deductions and withholdings. Each state has different standards and rules associated with withholdings a and deductions. Let your employer know if you have any additional deductions such as alimony or spousal support, as that will impact your net wages. With new legislation in 2019, employer payroll taxes will be impacted as well.

Submitting & Recording Payments

Once an employee has been paid and the correct withholdings are taken out, employers are on the hook for paying payroll taxes. These employer payroll taxes need to be paid on time, otherwise, the business may have to pay some serious penalties. When you have a virtual team on your side, like Intelli Bookkeeping, submitting payroll and the associated taxes is effortless.

Are you ready to hand-off the chore of employer payroll? Contact Intelli Bookkeeping today . We are ready to help you manage your business like a pro.

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Club Quarters Grand Central Station

United States / New York / New York City 128 East 45th Street

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  • Hairdryer
  • Flat Screen TV
  • Bar / Lounge
  • Fitness Center
  • Business Center
  • Microwave
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  • Internet access
  • Laundry Room On Site

Ideal Location for both business and leisure travelers alike!

Hotel Information

Guest room with refrigerator and microwave. your room don´t have one? Call us and we will place one.
In room work stations
Complimentary coffee and tea
Complimentary in the Lobby:
Breakfast bars & Fruit from 7am-9.30am
Unlimited fruit, peanuts, wasabi peas, M&Ms, banana chips & soft drinks from 9.30am-7pm
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Best Location in NYC! Just in the heart of the city that never sleeps! One block from Grand Central Terminal.


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In South Korea, Corruption Knows No Gender
An online survey shows that the downfall of former South Korean President Park Geun-hye has prompted voters to more intensely scrutinize their politicians, apparently regardless of their gender.
2017/05/09 | Kyle Pope
Moon Victory Imminent in South Korea
As liberal Moon Jae-in looks set to grab the South Korean presidency, Kyle Pope examines the politics that got him into pole position.
2017/03/16 | The Japan Times
South Korea Must Now Move On
South Korea's next leader faces several daunting challenges.
2017/03/14 | TIME
Whoever Becomes South Korea's New Leader Has Three Options for Dealing With Kim Jong Un. None Are Great
The new South Korean president will have to make an important decision on how to handle the North Korean nuclear threat.
2017/03/10 | Timothy S. Rich
Park’s Impeachment to be Felt Far and Wide
The impact of Park’s impeachment will likely last beyond this election cycle.
2017/03/10 | TNL Staff
South Korean President Removed: Reactions
South Korea and the world reacts to the historic ruling this morning upholding the president's impeachment.
2017/03/02 | The Japan Times
Doubling Down on Chaos in Seoul
South Korea needs to get hold of the chaos currently paralyzing its political world.
2017/02/16 | Kazuhiko Togo
‘Comfort Women’ After the Fall of Korean President Park Geun-hye
The demise of Park Geun-hye’s presidency since October 2016 due to the ‘Choi Soon-sil affair’ is an astonishing development in South Korean politics. Many Korea-friendly Japanese have watched it with a sense of concern, hoping that the South Korean people would find a way to overcome their present difficulties and come back to Northeast Asian politics with invigorated energy.
2017/02/05 | Kim Kee-seok
OPINION: Solving the Puzzle of Park Geun-hye
South Korea needs to identify and reform the factors that misled voters to elect a bizarre president and to support her regardless of repeated policy failures. It should search for a systematic solution to its democracy puzzle.
2017/01/31 | Timothy S. Rich
Has Park Geun-Hye's Downfall Changed the Game for Women in Korea?
What does Park Geun-Hye’s impeachment mean for female politicians in Korea?
2017/01/02 | Jeffrey Robertson
An End to South Korea’s Middle Power Moment?
The next South Korean administration will face a choice on whether to continue promoting South Korea as a middle power.
2016/12/19 | Robert E Kelly
Northeast Asia: Five Big Security Shifts in 2016
It's time to look back on the biggest stories in the always tense Northeast Asia region.
2016/12/01 | The Japan Times
Another Twist in the Park Scandal
Even if Park Geun-hye does step down, the vacuum at the apex of South Korean politics will persist; yet if she remains in office, Park will be too wounded to govern.


text:
dyno built
custom tunes

Our custom tunes are developed and proven on a chassis dyno to give you the best tuning available. We have tunes available for a variety of applications: performance, towing, fuel-savings, highway, heavy traffic, or a simple general tune for your daily driver.
Optimum Performance
Improved Fuel Efficiency
Easy Installation
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Satisfaction Guarantee

What is a custom tune?

Tuning is the process of rewriting the stock engine parameters for improved performance. A custom tune is written specifically for your vehicle, including any modifications. The tune is not only developed based on your mods but also on the specific application of your vehicle. For example, we offer custom tunes for performance, towing, highway driving, city driving, max fuel efficiency, as well as a general tune for your daily-driver. When you order an International Dyno Custom Tune, the order form asks you to list all of the engine modifications you’ve made to your vehicle. This allows us to build a custom tune that usually provides the same level of performance as if you came in for a chassis dyno tuning.

A custom tune is unlike the cheaper “canned tunes” which are generic one-size-fits-all tunes and do not account for engine modifications or specific applications.

tuning new and late-model vehicles

New vehicles come out of the factory with generic parameters that are suitable for an average daily driver, to get decent fuel economy, to provide adequate acceleration when needed, and to offer an overall smooth drive. An International Dyno Authority Custom Tune will adjust your vehicles parameters to deliver the task-specific performance you need because we don’t all drive the same or under the same conditions. Some vehicles spend most of their time in stop-and-go city traffic, while others regularly commute long distances at highway speeds. Some of us want pure performance, some need to tow a trailer regularly, and others just want the best possible gas mileage. You choose the type of tune you want based on your driving habits and we will customize it to your needs.

will a tune void my warranty?

This is a common question and the technical answer is “no.” In fact, we have seen a number of our local dealerships selling the exact same handheld programmers that we do. But, it is still not a straightforward and unqualified “no.” The videos below do a good job of explaining this in more detail.

However, in order to help ensure your safety, the safety of your vehicle, and to help avoid potential warranty issues, all of our tunes are kept within OEM specifications. We have seen numerous vehicles on our chassis dyno, which had custom tunes installed from other suppliers, and found many settings well outside of factory specs. We have sometimes seen these improper tunes cause cracked manifolds, leaking valve cover gaskets, scored cylinder walls, and detonation. Stay safe and purchase your tune from International Dyno Authority.

Will performance tuning void my warranty?

Magnuson-Moss Warranty Act & modded cars

international dyno authority custom tunes

How do i purchase an International dyno authority custom tune?

Select a package below and complete the online order form. We will contact you within 24-hours to arrange payment and confirm your order and compatibility with your chosen programmer. After payment is received the programmer will be shipped to you (usually 2-4 days for delivery) and the custom tune will be prepared and emailed to you within 24-hours.

Installation requires a computer to upload the emailed tune to the programmer. Then simply plug the programmer into your ECU/PCM and follow the step-by-step directions on the display screen. If you run into any problems we are here to help 7-days a week.

money back satisfaction guarantee

We are confident that you will be satisfied with an International Dyno Authority Custom Tune and will enjoy the improved driveability and responsiveness. We are so confident that we offer a 30-day money back guarantee.

If you’re not happy with the results, just set your vehicle back to stock and return the programmer to us (in original condition) and we’ll be happy to provide a full refund (just be sure to contact us before any return!).

90-day Free remapping

If you make a modification that affects your vehicle’s aspiration within 90-days of installing one of our custom tunes, you can send us the map file via email, and we will update it to match your mod at no cost!* After the 90-days, at any time within one year from the original date of purchase, we can still provide an update to your tune for only $99.99.

So, there is no need to hold off on tuning until after you install those headers you’re planning on buying in a few months. With our remapping program, you can enjoy the benefits of a custom dyno tune today!

multiple tunes

There are numerous scenarios where a second tune can be practical. Our custom tunes are designed for specific applications. We offer performance tunes, towing tunes, best fuel economy tunes, traffic tunes, highway-driving tunes, and daily-driver tunes. But if you routinely use your vehicle for very different applications, you may want to invest in a second or multiple custom tunes.

For example, if your big F150 is your daily driver but also tows a heavy 5th wheel camper in the summer, you may want a tune for fuel economy and a tune for towing to give you the security of extra controllability as you haul down the highway with the family.

We’ve also had customers who run highly modified vehicles as a daily driver on a general tune but switch to a performance tune when they take it to the track on the weekends.

Other drivers use their vehicles for seasonal work. So, if you carry tools in the back of your pickup all summer, and then put a plow on the front for winter, you would definitely benefit from a two-tune package. You can alternate between tunes with the handheld programmer or you can add one tune in your vehicles “normal” mode and the other in the “sport” or the “towing” mode (if equipped). If you are ordering a multiple tune, just make a note on the order form as to which you would prefer.

You’ll find less expensive tunes online, but many a customer has come into our shop, having purchased a cheaper tune, and were dissatisfied with the results after experiencing problems such as cracked manifolds, leaking valve cover gaskets, scored cylinder walls, and detonation. To remedy the issues we had to retune their vehicles on the chassis dyno – in the end, they paid more for that ‘bargain’ than if they had purchased our custom tune in the first place!

All of our programmers preserve the stock tune and allow you to switch back-and-forth from custom tune to stock tune at any time. The SCT programmers can be left connected to your ECU full-time, and the programmer can be mounted to your windshield or dash to display real-time sensor data such as EGT, air-fuel ratio, coolant temperature, etc.

NOTE: not all programmers work on all models. If the programmer you select is not available for your vehicle, we will contact you within 24 hours to recommend an alternative programmer.

Custom Tune Only (no Programmer)

$329.99 US

$199.99 US when purchased in combination with one of our other tune/programmer packages

Custom Tune with Alientech Powergate 3 Programmer

$549.99 US

  • Touch screen with step-by-step easy installation directions
  • Easy restoration back to stock
  • Reads & clears PCM diagnostic trouble codes
  • PC/Windows compatible
Custom Tune with SCT X4 Performance Programmer

$689.99 US

  • Read real-time sensor data such as EGT, air-fuel ratio or any other 0-5 Volt source
  • Stores up to 10 custom tunes
  • WiFi firmware updates
  • Data logging
  • Easy restoration back to stock
  • Reads & clears PCM diagnostic trouble codes
  • PC/Windows compatible
Custom Tune with SCT BDX Performance Programmer

$689.99 US

  • Read real-time sensor data such as EGT, air-fuel ratio or any other 0-5 Volt source
  • Stores up to 10 custom tunes
  • WiFi firmware updates
  • Cloud
  • Data logging
  • Easy restoration back to stock
  • Reads & clears PCM diagnostic trouble codes
  • PC/Windows compatible

more tuning options

Chassis dyno tuning

Our chassis dynamometer was custom-built with the best components available. It's designed to consistently produce valid and reliable results so our expert technicians can custom tune your vehicle with pinpoint accuracy.

engine dyno tuning

Restoring or building an engine for your project can cost thousands of dollars. Dyno testing and tuning your engine before installation ensures that it will run and perform to perfection the first time you turn the key!

custom tunes

We offer our own dyno built tunes on Aliengate or SCT programmers. We can provide a tune for your specific need, whether for towing, racing, improved mileage or for your daily driver. Easy to order and install (free shipping).

fleet tuning

Fleet vehicles tend to operate within defined geographical limits. When an engine is properly tuned to the road conditions and driving style you'll have fewer repair costs and realize a minimum 10% improvement in fuel efficiency!

  • mon - wed: 7:00 am - 6:00 pm
  • thur - fri: 7:00 am - 9:00 pm
  • sat: 7:00 am -11:00 pm
  • sun: 10:00 am - 2:00 pm
  • sun after 2:00 pm by appt.

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2535 blackwell street,unit 108, ottawa, ontario

marc chartrand

Facebook Rating

★   reviews

19:30 06 May 18
Awesome guy running the place, smart, knows what he's doing, professional. Awesome fun
Dan Makela
19:36 16 Jun 17
The only place around where you can get this kind of service. Marc is a truly knowledgeable and passionate guy. Highly recommended
Logan Andrew
22:02 23 Jan 18
Kari Brew
11:23 08 May 17
Collin Laplante
15:45 30 Apr 17
Andreas Tanzer
16:55 18 May 18
Hakan Egitman
15:34 12 Jun 18
Very friendly staff and the owner is an expert!
00:33 10 Jul 18
Aaron Jacques
01:32 03 Aug 18
Top notch crew and shop! They know their stuff and know how to get every last bit of power and torque out of engines. Awesome all around experience...highly recommend and they will be my "go-to" shop from now on.
dogu Tuna
17:18 14 Aug 18
613/819 Streetoutlaws
22:01 28 Oct 18
Great place. Very knowledgeable guys!
Nick Rowan
03:10 27 Dec 18
Friendly staff and great service
Lana Berndt
22:58 13 Jan 19
Well organized. Well equipped..customer service A1
Turbo Parts Canada Inc.
23:22 04 Feb 19
Marc is great to work with. Drove right off a Dynojet to his and made same hp.
Robert West
18:42 03 Apr 19
I got my Chevy 355 dyno tuned here. Marc is very knowledable and patient, if you're looking for a place to get a dyno done in the Ottawa area stop looking. You've found the best one.
22:01 03 Apr 19
I was there last year too Dyno my car and i will be making plans to return this year Great Place Great People
Tim Luesby
17:27 25 May 19
Great guys who know what they are doing. Got an extra 86 hp with some adjusting and the car has never run better.
Joe Chevelle
04:01 07 Aug 19
Great place to get tuning done they help me alot and greater people
Jeremy Backs
13:22 02 Sep 19
Brought my Merkur to get tuned after being parked for 4 years, during that time it got a built motor, transmission and turbo upgrade, Marc, Wally and Chris all did a spectacular job, even when scratching there heads for a couple issues, they kept on having a positive attitude and even tried to teach me a few things and show how the process is done, these guys are definitly beyond the definition of professional and will take care of your car and you, I completely recommend bringing your car, bike, anything with a motor and these guys will figure it out and will help make safe reliable power. Even gave the Merkur a plug in his Facebook Livestream!! If you want to see what these guys do check them out of facebook or give them a call, these guys have your back.
Shawn Lewis
20:59 04 Sep 19
Great service very professional
Michael Papatzimas
19:37 04 Oct 19
Had a baseline Dyno done. Ready for a tune. Thanks Mark!
Ryan A
03:25 19 Apr 20
Extremely satisfied with International Dyno Authority. Marc and Wally are exceptionally knowledgeable and take the time to explain the processes and progression. Highly recommend!
04:40 11 May 20
Fantastic Service from Marc and Wally. They are super friendly and extremely knowledgeable. Highly recommend them to anyone looking to have their car tuned and or get a baseline. Best Engine and Chassis Dyno around!!
Next Reviews Write a review


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Hello, is possible an hacker can get hosting account password somehow thanks to malicious PHP file?
on my hosting account, appeared malicious .php file, it was right is some website root directory i think there is probably some malicious php script which allows upload of the file and then spreading to the correct folder which have write permission OR other option is that hacker discovered my random password which i used only during password generation..


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Code: SCI3085

Extent: 20-25 credits

Language: English

Teacher in charge: Professor Tuomas Aura

Administrative contact: Anu Kuusela

Target group: All master's students with sufficient prerequisite knowledge.

Application procedure: Open for all students of Aalto University

Quotas and restrictions: No quotas

Prerequisites: Bachelor-level minor in Computer Science or equivalent knowledge. Please check the prerequisites of the courses before signing up.

Content and structure of the minor

Students select 20-25 credits from the following course list. Courses from the elective courses list of the the major Mobile Computing, Service and Security may be included in the minor, provided prior agreement with the professors in charge.

Structure of the minor

CS-C3170Web Software Development5
CS-C3130Information Security5
CS-E4140Applications and Services in Internet5
CS-E4160Laboratory Works in Networking and Security5
CS-E4100Mobile Cloud Computing5
CS-E4000Seminar on Computer Science5


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Top rated support
Top rated support
Instant download
Instant download
Secure payment via Stripe
Secure payment via Stripe
October 23, 2019

Apple TV (4th & 5th 4K Generation) Driver for Control4

What does this driver do?

This Apple TV Driver for Control4 allows for the integration and control of an Apple TV 4th generation or an Apple TV 4K (5th generation) from Control4.

  • Fully compatible with tvOS13
  • Written using Apple’s official control protocol (Media Remote Protocol)
  • IP control
  • Press to Scroll transport commands
  • No pairing or home sharing required
  • Can be installed remotely
  • Self-Healing: The driver maintains a heartbeat style connection with the Apple TV so when a connection issue arises (reboot, power cut, network loss) the system automatically attempts to re-establish communications.
  • Driver uses Intrinsic(Athena) cloud technology for key free licensing, update alerts and enhanced support
  • Please note – this driver requires a minimum of tvOS 13 and is not compatible with tvOS 12 or below.

Our Apple TV (4th & 5th 4K Generation) Driver for Control4 is compatible with:

  • Apple TV 4th generation (running tvOS13+)
  • Apple TV 4K/5th generation (running tvOS13+)

The Intrinsic difference

Our drivers are all developed in-house, in the UK so you can be sure of the highest reliability and responsiveness when updates are required. We never use open source code or code libraries. All of our drivers are thoroughly tested in-house as well as externally through our Beta Programme before being offered on our website.

All of our drivers/modules are supported free of charge through our Online Support system. We offer comprehensive support for all of our software that requires the purchase of a license key for as long as they are listed on the Intrinsic Dev website. If it’s your first time installing a driver or if you believe there is a technical problem simply submit a ticket via our Online Support system.

Enhanced support

We also offer Enhanced Remote Support for each control platform. This support is charged in 30 minute intervals where we are pleased to advise on anything that falls outside of standard driver queries, including, but not limited to, driver installation, wider system integration/programming, general training and system design.

All of our software is available to download free of charge but will require licensing to function. Unless specifically noted only one license is required per controller/processor. You can run as many devices as required up to the limit supported by your chosen control platform.

Easy setup

All of our drivers/modules come with comprehensive Integration Notes to ensure the easiest possible set up of our software. Many also have Installation Tutorial videos to further assist you. Please ensure you refer to these resources each time you install a new driver/module.

If you have any suggestions on new features or changes you would like to see to a driver/module then please let us know via our Online Support system.

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This is frequently asked questions of the app inventory management. If you have a question please read this FAQ or contact support inside the app.

How can I download the Inventory Management App?

Go to the Google Play app store and download the inventory management app and start managing your inventory.

How can I create a storage location?

How can I create a storage location range?

How can I add an item to a storage location?

How can I remove a product from a storage location?

How can I move a product to another storage location?

How can I improve my inventory accuracy and count the stock with count cycles?

How can I add multiple devices to a company?

How can I remove an item form my inventory?

Make sure you don’t have any items of this product in your inventory. If you do have items in your inventory remove them using the “Out” function. The press the “Products” button on the main screen and find your product. Press the Inactive switch to make the product inactive. Now you cannot select this item anymore.

Remove item from inventory


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Just what does a solar observatory in orbit see when the moon moves right between it and the sun? These pictures of a partial eclipse of the sun, from way, way up close, answer that question.

Images: NASA / SDO

It's called a lunar transit, and it happens when the moon overlaps, but doesn't completely eclipse the sun, as you can see in the pathway GIF below. This most recent view was snagged by the Solar Dynamics Observatory just a couple days back, but it's a view they see a few times a year. Here's the first one we saw this year in video form:

Take special note of the crispness of the line of the moon as it traverses the sun — it's a view you'll never quite get from Earth, where our atmosphere gives a slightly more muddled view.

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Blog > 2019 > July > Smart contract hackathon and meetup in Tel Aviv

Smart contract hackathon and meetup in Tel Aviv

Plutus, Marlowe, and the future of smart contracts in Israel

9 July 2019 Daniel Friedman 3 mins read

Smart contract hackathon and meetup in Tel Aviv

I was in Tel Aviv a few weeks ago with IOHK CEO Charles Hoskinson for a workshop and meetup with the Israeli developer community. Israel has a long and glowing history with blockchain technology: zero-knowledge proofs were co-invented by an Israeli-American computer scientist, and the region is home to several innovative blockchain projects already. It seemed only natural that we should meet and engage with this vibrant community of developers to discuss the future of blockchain, cryptocurrency, and the powerful potential of smart contracts. The first part of the event was a technical workshop covering Plutus and Marlowe, IOHK’s smart contract platforms, including talks from several members of the IOHK team: Manuel Chakravarty, language architect, Lars Brünjes, director of education, Polina Vinogradova, a formal methods software engineer, and Alexander Nemish, a functional compilers engineer. The morning began with some theory about the design and implementation of IOHK’s smart contract approach, and after lunch it was time for a hands-on workshop and Q&A.

The attendees themselves were from a range of backgrounds, with developers, businesspeople, and blockchain enthusiasts in the mix. We’ve had lots of positive feedback since the event with one attendee, a crypto enthusiast and early adopter, describing it as ‘an impressive and informative event that was organized with a lot of respect for the local crypto-developers community.’

Charles taking questions from the audience during the evening event
IOHK CEO Charles Hoskinson taking questions from the audience during the evening event

It was a busy day, and the evening saw us transition straight into a broader industry-wide meetup with almost a hundred attendees. Special guests from local blockchain companies were in attendance, including the CEO of Tel Aviv-based blockchain company COTI, Shahaf Bar-Geffen, as well as guests from Algoz and Endor. After Charles’ keynote about current Cardano developments, there were panel discussions about business in a smart contract-driven economy and how blockchain innovations are set to put Israel at the forefront of that market.

I’ve wanted to run an IOHK event in Israel for a long time, and it wouldn’t have been possible without the hard work of IOHK’s head of events Kerry de Jong and her team, as well as our partners for the event MarketAcross. Israel is an area full of talent and potential, and I’m pleased to be able to say that we’ve finally taken our first steps to get involved with the Israeli developer community. I’m looking forward to having more meetups in the country, and hope that IOHK will one day have a continuous presence there to make the most of this innovative, blossoming region.


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Garland Pose

This summer, when you find yourself bustling from one activity to the next, take a moment to come back to center and connect with your root. (And gardeners, spend some time off your knees during those weeding sessions. Instead, plant your own root into the earth.) Garland Pose Variation (Malasana) aka Squat 1 – From … Continue reading Garland Pose

wring out the old

Adding twists to your Springtime movement practice has many benefits…increased mobility and awareness, a longer, more supple spine and a detoxifying effect. Twists can help to empty the abdominal organs of old blood and fluids, making space for freshly oxygenated, nutrient-rich blood to rush in when you unwind. Spring cleaning! Try this gentle reclining twist … Continue reading wring out the old

Embody spring with uttanasana

Spring has arrived early in Seattle. Everywhere, there are stems, trees and shrubs with buds in various stages of opening. Outside of my house, I have watched as the nearby magnolia awakens, first vibrant folds of green appeared on the branches, only to give rise to supple buds holding all of their promise tucked within; then, slowly at first, each bud extends itself, petal … Continue reading Embody spring with uttanasana


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Advent Week 3 – Joy

Artwork by Ashley Stephen

You fill me with joy
I say that with perfect clarity
With clear perfection

You hold my yesterday and my tomorrow
My troubles and my sorrow
And you turn them into joy

You tell me not to be afraid
That you have brought good news

You tell me not to waste my days
With worry and clouded views

This season can be difficult
We’ve lost people who made it bright
There is celebration mixed with painful remembrance

And that’s okay
You meet us in our blue Christmas
You fill the voids with new promises

You tell me that I’m not alone
That you’re with me in the mess

You say I have an eternal home
That I’m chosen, known, and blessed

And that gives me joy
Unspeakable, unthinkable, unbreakable joy

You’re promises give me hope
Your provision gives me peace
And your unwavering love makes me shout with joy

But the angel said to them, “Do not be afraid; for behold, I bring you good news of great joy which will be for all the people. For today in the city of David there has been born for you a Savior, who is Christ the Lord.”

That is really good news
The best even

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Loading Events

Through this 6 week course, you will go through 6 vital and motivating topics in order to (re)ignite the heart to make it connect with its Creator and the principles in a more spirtual way to attain the sweetness of faith, in shā Allāh.

3A, 3/F Chun Wah Commercial Building, 28-30 Minden Avenue
Hong Kong, Hong Kong


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פרס מקס גלקמן 2017

איתמר חריטן

“Molds of Redemption: An Ethnographic Study of Holocaust Survivors in Israel”

חברי הוועדה הבוחרת: ד"ר אינה לייקין, ד"ר אריקה וייס, ד"ר מרסי ברינק-דנן

נימוקי השופטים

תקציר עבודת המאסטר

This ethnographic study examines the interactions between Holocaust survivors and the Israeli memorial landscape. Drawing on over a year of observations of a psychosocial support program for Holocaust survivors entitled Café Europe, of the preparation and culmination of two Holocaust remembrance ceremonies in which survivors participated, and in-depth interviews, the study contributes to the scholarly understanding of how the Holocaust survivor category is lived and negotiated in present-day Israel.
Café Europe is only one of many programs and initiatives that produces what I call “redemptive encounters” between Holocaust survivors and Israeli youth. By “redemptive encounter,” I am referring to 1) emotionally cathartic encounters that 2) are imagined to have psychosocially salutary effects on survivors, and that 3) allows Israeli youth to experience themselves as moral subjects by “redeeming” survivors from their Holocaust past. Organizers of redemptive encounters include the IDF; Israeli student organizations; “Service Year” volunteer programs, and others. By tracing how one of my Holocaust survivor informants was recruited into different Holocaust remembrance events, I argue that this broader set of “redemptive encounters” prepares the ground for and shapes Holocaust remembrance ceremonies.
The Café Europe is a unique approach to producing “redemptive encounters” with Holocaust survivors. The program invites Holocaust survivors not only to encounter Israeli youth in the form of volunteers and staff, but to “live in the moment” as a kind of performance of youth. The “members” are encouraged to dance, drink coffee, mingle, listen to lectures, but above all to “forget their troubles,” which are primarily assumed to be Holocaust-related. Their performance produces a kind of catharsis among the staff and volunteers, who laud them for “living in the moment” despite their Holocaust pasts. The Holocaust is thus both present and absent, but things can go awry in two major ways: either the members live in the moment “too much,” or else the members bring the Holocaust into the space too much. Either eventuality endangers Café Europe’s purpose.
Then I draw on my personal relationships with five Holocaust survivors to examine the risks involved in these redemptive encounters for survivors. I learned that survivors who participate in these encounters risk forming a lifeworld characterized by dependence on the “redeeming” youth and strenuous emotional labor involved in constantly producing catharsis. Others risk triggering repressed traumatic experiences that are beyond their young interlocutors’ ability to ameliorate, thus becoming wedged between their desire to connect with youth and their desire to avoid reliving trauma. A Mizrahi Holocaust survivor explained to me that he feared speaking about his experiences because his non-Ashkenazi racial identity made it more likely for his story to be heard as a tale of victimhood rather than redemption. However, survivors who forego the encounters risk appearing indifferent to the Holocaust and its national importance, or that they are not “real” Holocaust survivors. These interviews outline the boundaries and risks involved in the Holocaust survivor category, as well as the extent to which it is externally imposed rather than “emic” to the survivors themselves.
In conclusion, I link my ethnographic observations to the history and historiography of Holocaust survivors and Holocaust memory in Israel, arguing that the contemporary Israeli memorial landscape’s relationship to Holocaust survivors may be more continuous with the classical Zionist approach than many scholars appreciate. Though the skyrocketing interest in Holocaust survivor testimony does break with the earlier Zionist condemnation of Holocaust survivors as a danger to the youth and the new Jewish society in Palestine, my ethnographic study shows that this interest is organized as a redemptive encounter aimed at ameliorating the Holocaust survivors’ trauma through the healing power of youth. In that sense, the Israeli memorial landscape has embodied the foundational assumptions of classical Zionism regarding the survivors to the point where no “top-down” direction of these encounters is necessary. This study thus contributes to the sociological, anthropological and historical discussion on the impact of Zionist nationalism on Israeli society.

  • אתר אינטרנט
  • ויקיפדיה
  • דף חבר/ת אגודה


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Victory over New Zealand’s health infrastructure deal by IBM

IBM leads the way in the country of New Zealand as the most preferred provider for IT infrastructure on behalf of its services to the New Zealand’s public sector towards District Health Boards which operates and performs for the hospitals and health services around the country.The services organized by IBM in the health departments elevated the level of the company to great deal by which it won the nation wide health infrastructure deal.The hard work and determination of the company has been the specific reason for the it’s success.

IBM is about to begin it’s work for Health Benefits Ltd and 20 District Health Boards for a business case towards a new national infrastructure platform.It is evident from the announcement of Health Benefits Ltd that there are 40 data centers across the District Boards Ltd which were operated independently.From the suggested national platform fewer data centers were about to be announced and would be managed by single organization under specific terms and policies.It is concluded by Health Benefits Ltd that the data centers could leverage the scale of the sector and could avoid risky investments which would be doubtful.The business case which is about to be implemented could discuss the amount of money spent over IT infrastructure for the cause of it’s development.

The changes made on behalf of the business case would expected to affect in Database centers but there are very few people’s working for it.It is concluded by the company that the contract would not involve mobile or desktop systems.Over the years from 2010 Health Boards Ltd have been improved in it’s support for health services.

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Nike Box – KOSMOS

Box MSK in Moscow’s famous Gorky Park becomes a landmark building of the city.
“Nike is excited to create a new benchmark facility in a world-famous park and leave a legacy to Moscow youth. Partnership with local talents and a focus on sport and culture allowed project to become significant for the city and keep a unique local connection” – comments Andy Walker, VP Creative Director, Nike EMEA


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Don’t Just Tweet Your Booth Number

hashtag blog-970723_1920

Tweeting your booth number = Junk Content

You know it’s getting close to the big annual conference in your industry when every supplier starts Tweeting their booth number.

My team, colleagues, and friends are gearing up for #IFA2016 from the International Franchise Association and we’re seeing it all over the place.

These companies don’t share anything all year then suddenly think, “Hey it’s nearly convention time. Now what was that Twitter password…?”

They’ll log into Twitter to let the world know they’ll be at booth #123.  Oh and they’re giving away an iPad, because everyone will flock to the booth for that. And then they’ll go silent for another 11½ months.

Twitter is dying my friends. And it’s mostly because of junk content like that.

If Not The Booth Number, Then What?

A few weeks ago, my Social Geek Radio co-host Deb Evans and I discussed some other things to share on social that might give some more value to your fellow conference-goers. Here are a few from our podcast:

  • Share details on a speaker you’re looking forward to hearing.
  • Post about a topic that’s on the agenda and get an engaging conversation going ahead of time. (This is what I like to do most)
  • Ask who else is en route and suggest meeting for coffee and chat. (This is what I need to do more of myself!)
  • If you’re familiar with the location, share items about the history, food, entertainment, transportation, or anything else out-of-towners might find interesting. (Deb is great at this)

But What About That Booth We’re Paying For?

Can you slide in a mention or two of your promotion? Absolutely! But I always suggest your social content be at least 80% about OTHERS and at most 20% about YOU. So after 4 or 5 updates on Twitter, Instagram, or Facebook about the conference or other people participating, go ahead and share something about your promotion, contest, giveaway, or trade show activity. As long as this isn’t the only thing you’re pushing out, it’s cool.

I’ll be Tweeting a couple of booth numbers later this week for the IFA Convention myself, to let anyone interested in the Social Geek Radio podcast know where they can join us live. In fact, I’ll post it now! We’ll be at the Manalto booth (#461) on Sunday 2/21 and at the 1851 Franchise booth (#134) on Monday 2/22. Now that that’s done, it’s back to more posts about Others. See you at the show!

IFA SGR live 3

Posting Content Over Christmas Vacation?

Some content marketers see the last two weeks of the year as down time. Do you?

You may believe that consumers will be spending time with their families, engaged in conversation, and too busy traveling to see your brand’s content.

This may have been true in 1989. But now at family gatherings, even Grandma is checking her phone. Families will be showing each other things they like online, the kids will be on Snapchat, Mom will be sharing images of her festive food and holiday loot with absent friends and family on Instagram, and Dad will read some blogs while checking email (and playing Clash of Clans).

More Travel = More Time on Social

Traveling once meant brands could not reach consumers while they’re away from their favorite media for a week. But now every extra minute delayed at an airport or sitting in the back of the Family Truckster means more opportunity for content to be seen. And let’s face it, after days together with family, most of us need to escape into our devices.

If the Griswold’s Christmas was happening now instead of 1989, they would all have their faces buried in their iPads and iPhones.

New Devices = More Time on Social

And speaking of devices, people are getting new gadgets! Lots of people will be spending quality time spent with their new iPhone 6S or new iPad Pro. Give them something new and interesting to read! And if they didn’t get the gifts they wanted, they’ll be diving into Amazon to buy something else.

cousin eddie2
Even Cousin Eddie will be on Facebook throughout his extended visit.

Tips to Win The Season

Your competitors and many brand marketers are not paying attention and may have left an opening for consumers to see more of your stuff.  In the fight for attention, there may be a great opportunity with more consumers on social and fewer brands on social! Some suggestions:

1. Schedule posts ahead of time. I’m not suggesting that you work 24/7 over the holidays. Schedule two weeks worth of posts now for all of your brand’s pages. If you need some help on this check out Manalto.

2. Double down on Facebook. Play the odds with the platform with the biggest audience. The extra online activity outline above includes a stop at Facebook. Your focus here should be sharing videos, native Facebook videos, not links to YouTube. Bonus – Here are 10 new tips from a Facebook Product Manager on publishing videos:

3. Holiday Reruns! If you don’t have time to create 2 weeks worth of content in the next couple of days, look back over the past few months and reuse some of your favorites.

The 2016 Model of Google +

Like an aging car model, Google+ has a fresh new look for the coming new year.

I was a huge proponent of G+ for many years. Since its inception, I have told countless peers, friends, clients, and all marketers that they must get on Google+ now, share your brand’s content, and engage!

With the new model of Google+, I can tell you now that I’m not so sure how to tell a brand’s story there. And, the chances of engaging with customers are nearly nonexistent.

Of course, there’s still an important SEO factor. But this will be replaced by search results showing consumers your Google My Business page, Google Places page, and your brand’s website. (Until 2017 when we make all websites irrelevant and just drive people to your Facebook page. But I digress…)

Through the lens of content sharing and engaging, Google has succeeded in taking the social out of social media marketing. There’s just no one engaging. And most of all, I don’t see a path for marketers to pull in new fans and customers to G+ pages and compel them to “follow” the pages, when the pages are now harder than even to find.

Recommendations for using G+

I recommend not spending much time or many resources on Google+. However, sometimes when everyone else is going another way on social media, it just might be worth hedging a bit and trying one more time, perhaps from another angle.

So if you’re marketer who’s not yet ready to give up on Google+, or if you’re true Social Geek and want to check out Google+ again, here are a few recommendations and tips:

G+ Tip: Use the mobile version only

It’s mobile or nothing. Maybe you’ll want to use the desktop version to set some things set up but then walk away.  There are just too many areas to make the desktop version usable by anyone. People? Well, business pages are here too. Pages? My business? All of the confusing navigation from the desktop version is missing in the mobile version – and I’m glad!

In the mobile version, there are only 3 areas:

1. Home – feed of updates from your friends and brands you follow (just like Facebook, and just like the “old” Google+).

2. Communities – like a more visual Facebook or LinkedIn Group.

G+ Tip: By sharing things here, we can reach and engage with people without “friending” them and letting them into our personal lives (what many are hesitant to do on Facebook).

3. Collections – like Pinterest or Instagram; you’re sharing images of your favorite things.

G+ Tip: When you add a post to Communities or Collections, it also adds to your timeline with an indicator that it’s also part of the other group. No need to add twice!

G+ Tip: share photos and text from the mobile version, try to avoid sharing links for now. An early glitch shows that when saving a link to a blog post, the photo I chose to be the thumbnail does not appear in the mobile version of the same post.

For further discussion on the new Google+, please check out this week’s Social Geek Radio podcast!

Happy Thanksgiving! Oh My God, They’re Turkeys!

Les WKRP 2

Theatre of the Mind

In 1978, television give a big Hat Tip to radio’s “theatre of the mind.” On WKRP in Cincinnati, you “saw” the whole horrific turkey drop, but you never actually saw a single turkey!

Arthur Carlson WKRP
Art Carlson: “As God as my witness, I thought turkeys could fly.”

The art and science of radio allows for intriguing storytelling due to the need to describe in detail the events and subjects.

I recently listened to a fascinating interview with President Ronald Reagan from the mid-1980s discussing his early stint broadcasting University of Iowa football games on WHO-AM Des Moines. When asked if he would have moved into TV sports broadcasting if he hadn’t gotten into film and eventually politics, he surprisingly said no. He felt that his strength was verbally telling the story and painting a picture of the action. Radio needed that, but Television didn’t.

Podcast Storytelling

All marketers talk about storytelling, but most have bypassed content marketing in audio form. Podcasting may be the simplest and most cost effective way to reach a targeted (and potentially large) group of customers. You share industry news, discuss relevant topics to your customers, and tell your brand’s story. And you don’t need studios in Cincinnati, Des Moines, or anywhere else to get the word out.

Mass versus Niche

One of the issues with terrestrial radio that lead to today’s listenership challenges was the race to appeal to too broad of an audience. The strategy of least offensive programming where stations and groups played content that neither turned off nor inspired listeners created a universal blandness up and down the dial.

With podcasts, no niche is too small and no subject is too inside. Podcasters aren’t aiming for mass audiences; they’re connecting with smaller, specific audiences.

For more on content marketing and social media, please join me on the Social Geek Radio podcast. The show airs Wednesday evenings, and is free via download here or on iTunes

Is Facebook Replacing the Internet?

Facebook. It’s where your customers are.

Just a couple of years ago, many digital marketers frequently forecasted the end of Facebook:

It surely won’t dominate for long. There must be some Facebook killer out there. Be platform agnostic – don’t build your business only on Facebook.

But now, unless your customers are a small niche group, they are on Facebook and spending more time on Facebook than ever!

Sure, there’s also still great value in Twitter, Instagram, LinkedIn, and … well, I guess just Twitter, Instagram, and LinkedIn. Snapchat, Pinterest, and the rest all have their place, and are great for some brands and audiences, but not all.

Play the numbers. Your customers are on Facebook and spending less time on the non-Facebook portion of the Internet. And that portion may be replaced or eaten by Facebook. Here are some parts of your digital world that may soon be replaced by Facebook and a next step for each to help you prepare.

1. Facebook Replacing Your Company Website

Some consumers already won’t leave the “Friendly Confines” of Facebook. In the months and years ahead, fewer of them will be likely to leave and go to some corporate website.

If your digital marketing strategy only focuses on driving people from Facebook to your website, consider skipping this step and engaging that audience while they have given you some attention.

What activity can customers do on your website that grows your business? Ordering product / eCommerce? Making appointments? Downloading videos? Do that same thing on your Facebook page.

Next Step: Look at your website and replicate the business-driving activity.

2. Facebook Video Replacing of YouTube As a Social Video Channel

Facebook is taking a big bite out of YouTube’s video ad business. At the same time, we should look at the current state of using these platforms to share organic video content.

YouTube is amazing, but it’s a repository, not a social channel. Sure, continue to upload all of your videos there for consumers to find through YouTube / Google searches, but don’t drive your Facebook fans there. Where would you prefer customers spend a few extra minutes? On your Facebook page where they can engage and communicate with you or on your YouTube channel, which lends itself more to snark from trolls than genuine customer engagement?

Next Step: Start posting your original video content direct to Facebook, not links from YouTube.

3. Facebook Ads Replacing Online Ads

The Ad Blocking trend is a HUGE opportunity for your brand on Facebook.

Ad blocking tools block nearly all types of mobile ads. But what’s not stopped? Facebook boosted posts (as well as Twitter promoted Tweets and other social ads).

Steve Rubel of Edelman recently wrote that this situation will make earned media more valuable and I absolutely agree. The way to best draw new customers to your brand is with interesting and relevant content. And the best way to attract consumers to that content in the first place is by paid ads on social channels.

Next Step: Jump into Facebook ads, particularly boosted posts now.

What other parts of the Internet do you think may soon be eaten by Facebook?

Please share in the comments section below. We’ll continue this discussion on this week’s episode of Social Geek Radio with my guest digital strategist and author, Chris Adams!

Luke Is Vader!

You heard it here first.  After careful analysis of the latest trailer for Star Wars: The Force Awakens, I am convinced that Luke Skywalker becomes Vader, or a Vader – like figure on the The Dark Side of the Force. Submitted for your approval:

  • In this new trailer, Han, Leia, and Chewie appear, but Luke isn’t there. Or is he? Why would you not show Mark Hamill?
  • The shadowy figure in the black mask says to the Darth Vader skull / mask, “I will finish what you started.” Who better to finish Vader’s work than his son?
  • Legend has it that George Lucas wanted Luke turn to the Dark Side at the end of Return of the Jedi, but that idea was nixed for a more kid-fiendly ending.
  • Star Wars is all about parallel storylines. In the trailer, we see the former Storm Trooper becoming a Rebel, and perhaps a Jedi. To balance this, how fantastic would it be to see the hero of this epic go bad?!?

Special thanks to Star Wars Fanboys Anthony Owen, Chris Adams, Ian Wheal, and Wynn Corliss for validating my theory!

Watch the new trailer here:

Why You Don’t Want 1 Million Likes on Facebook

You DON’T want 1 Million Likes on Facebook.

You want 100 pages with 10,000 likes. Or 1,000 pages with 1,000 likes!

Many digital marketers have spent the past year spreading the news that Facebook posts are organically reaching a mere 1% or 2% of their fans’ newsfeeds.

While this may be the case for huge brands with millions of fans, there’s good news for midsize brands. Earlier this year Locowise reported the following average organic post reach for Facebook pages of these sizes:

1 Million+ Likes                     2.27%

500,000 Likes                       7.47%

50,000 Likes                         9.62%

Under 1,000 Likes              14.21%

Sure, you would rather reach 2% of One Million people than 14% of One Thousand people. But what if you could repeat that 14% over another 1,000 pages?

Who has that potential and could benefit in this current situation? Franchises!  Why? Because they don’t just have one small page with 1,000 likes, but multiple.

It isn’t the number of Likes you have that matters; it’s the number of pages you have and the number of Likes on all those pages.

This has been the case for the past couple of years. In 2013, franchise and restaurant chain brands I consulted reported higher reach levels than brands with a single page. This local page gap is widening and those who have all Facebook eggs in one basket are losing out.

Example using the current organic reach rates –
Brand A: company with 1 Million Likes on one page reaches 2,270 people.
Brand B: a Franchise brand with 1,000 Likes on 1,000 pages reaches 142,100 people.

Both brands have a total of 1 Million fans, but the Franchise system reaches far more fans with every post shared on all pages. Franchises are indeed greater than the sum of their franchisees.

Act now while the window is open! Fortune 500 companies should be looking for a way to divide their giant page into 1,000 pages. Their organic reach would skyrocket.

Facebook Content Marketing in 4 Steps

The most important place for your brand’s content marketing is likely Facebook. For franchise brands, here are the four steps to effectively tell your story to customers.

Three of these are controlled by the franchisor; the fourth and final step is in the hands of each franchisee.

Steps 1, 2, & 3 by the Franchisor:

1. The Franchisor Takes Control of brand on all social pages
Don’t drive consumers to your franchisees’ pages until they’re ready. Be confident that they are all up to date with current logos, images, names, and proper content.

2. The Franchisor Publishes organic content, curated news, great stories
Share valuable content to all franchisee pages for their local fans to consume.

3. The Franchisor Sets up Franchisees to Engage
This may be empowerment for some systems that set up franchisees to dive in.  Or this may be more controlled for some systems that want to approve content from franchisees before it goes out live.

Step 4 by the Franchisee:

4. The Franchisee Boosts Some of the Above Posts on Facebook
This will maximize local audience exposure at the local unit’s discretion and depending on its means. Instead of spending resources on creating content, the franchisee can efficiently choose some of the posts the franchisor published (in Step 2) and boost with local ad dollars. Boosting will vary based on the franchisee’s budget.

Need more info publishing to franchisees’ pages? Connect with my colleagues at Manalto to learn more.

New Social Media Management Functions from Manalto

I am pleased to be working on the top-shelf Social Media Management Software Manalto and thrilled about a new set of functions added by client request. These new features are key for any brand with multiple locations, franchisees, local outlets, or business units.

The brand and marketing executives I speak with daily need advanced functionality to manage hundreds or thousands of social media pages. Here is a look at these updated functions:

 Manalto V4 Functions x

Social Geek Tip for Next Week: Post Photos, Not Just Links

Share Photos, Not Links on Your Facebook Page

When you post a link on Facebook and your fans share that post on their profiles or pages, it will state, “Jane Smith shared a link”.

But when you post a photo and your fans share that post on their profiles or pages, it will state, “Jane Smith shared (YOUR BRAND NAME)’s photo.”

This is extremely valuable real estate! In the age where organic reach is falling fast, your best bet to reach new consumers (without paying for ads) is to have your current fans share your content and have their friends see your name on the content. If you’re posting links, they won’t see your brand name. If you’re posting photos, they will see it!

But what if the whole point of the post is to drive traffic to your website, blog, or article on the “other end” of that link? Simple – create the post as a photo first, then paste your link as part of the body of the text above the photo. This now clickable link will be just as accessible.

Bonus – by posting as a photo not a link, you can choose an image and size instead of leaving it up to the thumbnail choices!

FB example

In the above example, a link to a great Social Media Today article was shared by Manalto. But Manalto posted it as a photo with a link. When another Facebook page, FranTech, shared Manalto’s post, Manalto’s name was shown. If it was only a link, Manalto would not be visible on FranTech’s post.


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NaNoWriMo Toolkit: Perseverance

This is the one thing you absolutely cannot write 50000 words in thirty days without having. You will want to quit, many times. You may even find, if you do this often enough, that there are “discouragement milestones” that pop up regularly. For me, I’ve found that I usually want to quit about halfway through the available time window (two weeks in if I’m working all month, 1.5 weeks in if I’m trying to do it in three weeks), and around the 20000 and 40000 word milestones.

I can’t tell you how to muddle through to the end when you reach those discouragement milestones, partly because I don’t always muddle through. Outside of NaNoWriMo, the 40000 word milestone has defeated me three out of five times: I have tried to write a novel five times outside of NaNoWriMo, and three of those attempts are rough drafts 42000-45000 words long, that tell a more or less complete story.

You need to find a reason to keep putting down one word after another, a reason that matters to you. It might be your love for your characters or your setting or your message. It might be to prove to your friends that yes, really, you are a writer.

It might be sheer annoyance at the idea of failing. When I was younger, I played the Elder Scrolls computer games a lot, especially Daggerfall and Morrowind, and to a lesser extent Oblivion. Whenever they would crash to desktop, I would get so mad that I would relaunch the game immediately, from my last save point, which was usually pretty recent. (Compulsive saving/backup of any computer project on hand was the only major life lesson I learned from the Elder Scrolls franchise.)

I have had at least one NaNoWriMo where that “I won’t let myself be beaten by this” feeling was the main thing keeping me going in between the 40000 and 50000 milestones. The result was not my best work. But it taught me a lot about the kinds of things I enjoy writing and the kinds of things I don’t. And because I finished it, I knew I could finish it, and didn’t have to wonder about it afterwards.

It’s okay to quit NaNoWriMo. There’s not going to be any major consequences, unless your English teacher was requiring you to complete the challenge as a homework assignment, or you were trying to use the challenge to motivate yourself to deliver a book under contract. But you will probably wonder afterwards: “Could I have done it, if I had kept going?” or “What would that novel have been like if I had finished it?”

And about that kind of thing, you’re usually better off knowing for sure, than wondering. Good luck!

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SF&F Books On Sale for 0.99!

Happy Halloween! The Science Fiction writer Patty Jansen has pulled together a hundred books on sale for $0.99 in the Science Fiction and Fantasy genres, from across all the major ebook stores.

My latest novel Loving a Deathseer listed under Fantasy Romance. This sale starts today and continues through tomorrow. Some of the books are at $0.99 for the long term, but others are only on sale for these two days, so click here to check them out!

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It’s Official! The Denver Zoo’s Adorable Lion Cub’s Name Is Tatu!

The cute cub’s adoring fans have spoken, and his new name was announced on October 1.

Say hello to the Denver Zoo’s 18-pound bundle of energy, Tatu!

We’ve been watching the new lion cub for weeks via video and finally got our chance to see him in September as he started venturing out in his habitat at the zoo. Now, we finally can call him by his name!

The zoo allowed the masses to vote for his new moniker, letting us pick from three options and vote with donation dollars:

  1. Meru: Meru is the name of a mountain in Tanzania.
  2. Moremi: Moremi is the name of a game reserve in Botswana.
  3. Tatu: Tatu is the Swahili word for the number three. He is his mom’s third cub.

Every dollar people donated counted as a single vote, and in the end, Tatu was the clear winner! According to the zoo, the voting process raised nearly $12,000, which will support the care of animals and lion conservation in the wild through the Lion Recovery Fund.

You can visit Tatu and enjoy his adorable antics at Pahali Ya Mwana, which is on the left-most side of Predator Ridge.

“What’s more, the cub’s visiting hours have expanded to 10 a.m. to 2:30 p.m. every day, as long as the weather is good! Please note, he might be snoozing as lions typically sleep 18-20 hours a day,” the zoo said on its Facebook page.

If you really want to get to know Tatu and the rest of the pride, The Predator Ridge Up-Close Animal Encounter will have select events available this fall. You’ll get to spend some backstage time with the lions and more animals during these events. Check out the zoo’s website for more information on the events and tickets.

Tatu isn’t the only young one to recently make his public debut at the zoo. Meet Miley Sarus, a sarus crane hatched on September 4 and now greeting fans with her mom and dad, Violetta and Ricky Bobby, in the Toyota Elephant Passage! Miley was hatched in the zoo’s Avian Propagation Center. Such a little fuzzball!

sarus crane

Look at those adorable little wings! Courtesy of Denver Zoo (Facebook).

Source OCN


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Laminate flooring is certainly the most popular flooring solution in our modern time.  Since introduction into the South African market in the mid 90’s, laminate flooring has made huge in-roads and has become the preferred choice among Homeowners, Landlords, Architects and Contractors.

Jardine Flooring has been a supplier and installer since the inception of laminate flooring into South Africa.  With our hands-on approach, we have been able to iron out all the challenges relating to laminate flooring.

Over the years, we have narrowed our search to only offer the best laminate flooring available from Europe.  We believe in the range of Balterio from Belgium and Egger from Germany. These brands offer enough ranges and prices to cover every need in our market.

Laminate flooring is manufactured in simple layers and features.  The standard production of laminate flooring usually has four components. At the top, there is a wear layer, followed by a decor layer (colour of floor), followed by a high density fiber board (core layer) and lastly the base layer.

 Prices depend on how these four components are constructed.

1. Strong, highly abrasion-resistant surface

2. Decor pattern

3. Swell barrier plus core board, made of natural wood fibres

4. Balancer

The top transparent wear layers have different wear-resistance and thickness, i.e. AC3, AC4 and AC5.  AC3 being Residential, AC4 being Medium Commercial and AC5 being Commercial.  The wear layer can also feature texture to resemble and feel the genuine wood grain.  The wear layer can also be impregnated with a metal compound known as aluminium oxide, which serves as the armour against scratches, impact and UV rays, ensuring a strong, unfading laminate floor.  These will all impact on the price point.                                                                                DECOR LAYER OF LAMINATE FLOORING.

This is a paper which has different prints and colours.  Better quality prints with specific designs will make your laminate floor look more realistic.  Larger paper format and quality will reduce the pattern repeat and result in a more realistic, genuine, solid timber floor look.  It is important that when choosing a colour, that you ensure that all the layers of the laminate floor are of good quality.  Do not choose on colour only.

The core layer of laminate flooring makes up the bulk of the thickness of the floor.  The core layer is manufactured from pine chips and goes through a process to determine density.  Core boards have different compression ratios, the less density, the more porous the core board will be.  Two 8mm boards can have different compression ratios and can affect pricing.  Less compression on a core board will make the board less friendly to water, while more dense boards are less likely to absorb water, making certain laminate floors suitable for kitchens.  The thickness and density of laminate flooring will allow boards to feel more solid on the floor and less noisy underfoot.

The base layer of the plank also known as the counter balance, serves as a structural feature to create stability and prevent, warping.

Manufacturers have patented lock mechanisms which connect laminate flooring planks together.  Certain locks and quality can restrict floor dimensions.  Cheaper quality planks need an expansion joint every 6 metres, while better quality lock mechanisms on laminate flooring can go beyond 10 metres.  Manufacturers also have varying standards on gaps that can appear between the panels. The lock plays a vital role in strength, determining expansion and contraction of laminate flooring.  Depending on temperature, wood laminate floors expand on average 1mm for ever metre laid. It is of utmost importance that installers allow correct expansion and cross structure when laying your laminate floor.

At Jardine Flooring we have a well trained and seasoned workforce made up of permanently employed installers who will ensure a professional installation.

There is a laminate floor for every specification and our sales staff will professionally advise on the correct laminate floor for the specific requirement.  Incorrect product specification and incorrect installation methods are the number one reason for a laminate floor to fail and leave you frustrated.  Besides the warranty/guarantee from our manufacturer, we at Jardine Flooring cover our installation with a five year guarantee. Laminate Flooring boards can change in movement from season to season and with five years backing our installation, we give you peace of mind.

We specialize in laminate flooring Sandton, laminate flooring Randburg, laminate flooring Fourways, laminate flooring Bryanston, laminate flooring Morningside, laminate flooring Roodepoort, laminate flooring Krugersdorp, laminate flooring Centurion, laminate flooring West Rand, laminate flooring East Rand, laminate flooring South Rand, laminate flooring North Rand.

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