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Have you tried these superfoods for all seasons?

Raspberries are a popular superfood - but there are others you can eat in different seasons.
Raspberries are a popular superfood - but there are others you can eat in different seasons.

Summer is the ideal time to ‘eat the rainbow’ and pack your plate with colourful, nutrition-packed ingredients, from seasonal fruit and berries to home-grown salad and vegetables.

Nature serves up ‘superfoods’ all year round, however; it’s just a question of getting familiar with each season’s finest.

But, with our unpredictable climate, what should we be eating when the weather changes, so we’re in good health 24/7?

“At certain points in the year our bodies naturally lack certain nutrients more than others due to seasonal changes,” says Safia Morsly-Fikai, health & lifestyle coach, Nurture You (www. trynurtureyou.com).

Here, she shares her tips on how to introduce healthy foods to suit the seasons...

Bee pollen: An extraordinary superfood, it acts as a great source of protein and contains more amino acids than beef. In appearance, it comes as a little orange ball made by honeybees and takes them about eight hours a day for one month to make a teaspoon dose, and each pellet contains more than two million flower pollen grains. Pick the organic version to avoid pesticides. It’s also a great ingredient to include in smoothies for an extra boost.

Cordycep mushroom: Used by professional endurance athletes, cordycep streamlines your body’s energy use by increasing blood flow to your liver and other organs, improving overall oxygen use. Additionally, cordyceps is thought to minimise fatigue and maximise stamina. Dried cordyceps can be added to soups or tea.

Raspberries and mint: Raspberries are an antioxidant powerhouse. They have a low glycaemic index (low in sugar). For a refreshing flavour, add a dash of mint. It may not sound like anything new, but mint can be used as a medicinal herb to treat stomach aches, chest pains and even IBS. It can also be used as an essential oil for headaches or nausea during the summer heat.

Swiss chard: A leafy green Mediterranean vegetable, it tastes a bit sweet and is very easy to include in your diet. Rich in phytonutrients and antioxidants, it has anti-inflammatory properties. It’s also an excellent source of vitamins C, E, A, manganese and zinc.

Turmeric: Turmeric is a root that doesn’t look too dissimilar to its cousin, ginger root and contains chemicals that both prevent inflammation, and fight it once inflammation takes hold.

Holy basil: A plant that has been used in Ayurvedic medicine (one of the world’s oldest holistic healing systems) for thousands of years and it’s now making its way into the world of superfoods. It helps the body counteract the effects of stress, resist fatigue and exhaustion. Can be mixed with green tea for extra flavour.

Reishi mushrooms: Highly regarded in Chinese medicine, they’re said to nourish and support adrenal function. Best known for promoting health immunity, resistance to colds and infections, and reducing inflammation, it also helps support the body’s natural abilities to detoxify.

Wheat grass: During winter (aka the cold and flu season), it’s important to keep a strong and balanced immune system. Wheat grass, an amazing nutrientdense superfood, helps detox and reduce inflammation, whilst offloading toxins - helping to avoid infections. It also acts as a great source of vitamins.


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Rainbow Healing Oahu
  Website: www.rainbowhealinghawaii.com

Contact: Mayumi Yoshida
E-mail: aloha@rainbowhealinghawaii.com
Phone: (808) 942-2125
Mobile: (808) 778-3974

Address - Map & Directions
1860 Ala moana blvd #117
Honolulu, HI 96815

Island: Oahu

Service Area: Oahu & outer islands

Rainbow healing offers Healing Certification courses,Healing tours,sacred site tours, shamanic services, inner child healing, phobia healing, life management, Chakra balancing, energy clearing,healing art, deep relaxation healing,healing workshops,healing goods and more.English and japanese is spoken. By appointment only.

We believe the mind and body are eternal partners and should never be separated.

Massage may relax and heal your body, but what about the stress inside your mind?
Counseling may give you the courage to go on, but what about your energy level?

They both must be healed simultaneously to create harmony.

Rainbow Healing is an alternative healing service based in Hawaii, the land of healing.
Rainbow Healing is a pathway towards total deep relaxation for your mind & body.

The founder of Rainbow Healing has an outstanding knowledge of American Indian healing systems, Shamanism, Indian healing system, African healing system, metaphysics, chakra system, inner child healing, phobia healing and more. With his knowledge and years of experiences as a counselor, social worker and healer, he has developed the Rainbow Healing system. Experience the luxurious, customized service both for your mind, body and spirit.

The founder of Rainbow Healing also offers private sessions for Inner-child Healing, Phobia Healing, Life Guidance, Deep Relaxation Healing, Chakra Balance, Rainbow Healing Energy Cleansing and House Cleansing.

A Shamans World
An Interview with a Shaman by Ganshet Nandoskar

The word Shaman is derived from the Tungas language of Siberia, for
healers and spiritual leaders in tribal societies. Traditional
shamans induced trance states through drums, dancing, chanting
mantra, meditation and virtually any means by which one might
achieve an altered state of consciousness. While in such a trance,
the shaman crosses over in to another world to get help for his

Recently I had the good fortune to meet a Shaman in person who
invited me in his Studio for a chat about Shamanism. When he was
young, Shaman Siddhartha Malone was always sick and at age 14 he had a massive asthma attack after finding out his mother died of an overdose.He was rushed to the emergency room and was clinically dead for 10 minutes. Siddhartha says this was the most beautiful experience, beyond description.

GN: What is a Shaman?
SM: A Shaman is someone who has passed many life & Death test. A shaman has a deep connection with the forces of
nature like the Sun, ocean, mountains, wind, trees, rocks, volcanoes
and the animal world. A shaman has the ability to heal, sometimes
using magic powers to cure illness & protect people from negative
influences. In an altered state of consciousness, a shaman acts as a
medium between the natural and supernatural worlds to predict the
future, cure illness and protect people from the evil forces.
Essentially a shaman's goal is to restore balance for the Mind, Body and spirit and connect people to their full potentials.

GN: What is the diference between a Shaman and a Healer?
SM: There are many wonderful healing systems in this world
,Reiki,Kiko,chi kung,accupunture,
hypnosis and  the list is very long.
These healers have a special skill in their healing system.
A shaman has various skills that deals with energy, people and
Healers and massage therapists have an important task of healing and
helping people unfortunately many healers and massage therapist get
tired, energy drainage and sick because they are picking up their
clients negative energies.
This is the reason  40% of my clients are healers and massage
I  remove the negative energies from them with shamanic cleansing
techniques and this prevents negative energy build up because
Negative energy buildup  leads to holes in the Aura ( Energy field)
and immune system weakens then health problems come next.
Energy cleansing is very important for all people esspeciially

GN: Tell me more about the Shaman world.
SM: Our Mother Earth is a living entity. Everything in Nature has  a
spirit/life force & each spirit has a specific name, number, color,
aroma, vibration, musical notes. Chants (Mantras) are used by a
shaman to contact the God or Goddess (Female & Male spirits)
When a shaman combines these numbers, colors etc together, its like
a telephone number calling the spirit. Each spirit has a specific
specialty or talent to do things.
After my NDE (near death experience) I began to have many
synchronicities (Coincidence experiences and meeting the right
people at the right time.) One day I met my teacher at a health food
store while I was looking for some herbs. Later I underwent a very
difficult test from my teacher by living in a forest sitting in a
hole in the ground for 7 days. No telephone, no lights, no people
around, only bears, snakes, spiders, wolves, coyotes & lots of
insects. I successfully passed that test. My teacher told me 50% of
shaman students do not go past this 7 day test because they become
crazy or get eaten by the animals.
Animals are teachers and guides we call them Power animals or totem
Fear is a powerful teacher,the animals can smell fear and it smells
dinner to the animals.
This test is to graduated from fear and open up to Love for Mother
animals and the universe and Love yourself also is important.
A shaman is trained to deal with strong spirits.

GN: Can you describe what a shaman can do?
SM: A shaman system can vary from culture to culture .
Most shamans ( Genuine Shamans) Are trained in Traveling the the
realms, spirit world and other dimensions.
Another shaman specializes in Herbs for example.
In my case I do spiritual cleansings / blessings for homes, offices
Magic, Spiritual counseling for family
disputes,couples,singles,Teach my
original healing system,
Remove Phobias, Inner child healing, Past life therapy, Chakra
activation,herbs, Shaman readings, Introduce people to their Totems
spirit guides, Loose weight, fitness,depression therapy,Life
management and other services.

GN: How did you feel as a shaman when you visited Japan?
SM: My stay in Japan was wonderful. Japanese people were very
curious yet very warm to me. I did healing workshops, resolved
family disputes, energy cleansings etc. One of the workshops was
called An Introduction to Yourself my Japanese audience got so
comfortable that they took off their society masks  and opened up
releasing  true feelings and talking about deep secret experiences
they had. It was very touching to see they cried and laughed because
I did not judge them. I am simply a messenger, teacher and a
lifetime student.
Another workshop I did was called Love yourselves and introduction
to power Japanese people loved it knowing they all have powers and
I showed them how to awaken the hidden powers, same as a car with
low battery, I gave them an energy boost.

GN: One last question, what does a shaman wants? In a nutshell?
SM: Siddhartha smiled briefly and whispered May all be fed. May all
be sheltered & may all be loved

Shaman Siddhartha;s Coordinator Mayumi can be reached at
Office: 808-942-2125
cell# 808-778-3974
for classes, seminars and one on one
consultation .
English and Japanese is spoken.
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© 2017 Hawaii Health Guide all rights reserved

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Hawser: Feed-Free Personal Media For Your Inner Circle

Hawser: Feed-Free Personal Media For Your Inner Circle

"Although algorithms that curate content are an extremely intelligent way of delivering ads and determining what users might like to see, we believe that no one is better qualified to determine whose updates our members want more than they are."

-Josh Sapienza | Hawser

This may come as a bit of a shock but social media does not deliver all of your posts to all of your connections.

So how many of your posts are organically delivered to your best friends and closest connections?  The answer is: Approximately 2%.

That's about 2 out of every 100 people, who love what you do, that are actually hearing about it.

Don't believe me? Go to your favorite business' Facebook page right now. Look at all of the updates on their wall and then see how many of them made it through to you or feed.

Facebook's organic reach was between 6 and 7% not that long ago and is now at 2%. And it's sliding. In fact, Facebook executives have very openly and publicly admitted that their goal is to get it down to zero. Why? Because paid reach sees a conversion rate that is 68% greater than that organic reach.…which makes perfect sense: if more people hear about your product or service then more people are likely to pay you for it. So, monetized social media providers, like Facebook, have decided that they'll charge you a fee to ensure more people hear about that product or service of yours.

I'm sure we'd see conversion rates that are equal to or even greater than that with companies who advertise during the Super Bowl. But not everyone has the capital to spend millions of dollars on commercials during the Super Bowl. Many of us would probably find it hard just to boost a post or sponsor an ad every time we wanted to reach our biggest fans and closest friends (especially considering the fact that there's no guarantee your paid reach is to that portion of the audience who likes your page or even wants to receive your message).

When you contemplate the inherent nature of social media, it becomes clear that the most indispensable tool for brand building, SEO enhancement and creating new relationships is NOT the most efficient or cost effective way to build and strengthen the relationships that are formed there.

Seeing that the most effective way to build any sustainable business is by first developing the relationships with the customer's you've already got; we built an app that allows you to directly and consistently reach every single one of them.

Now you can stay in-the-loop with your inner circle of best customers, closest friends, biggest fans and most loyal supporters without anyone or any thing in-between.

Our new platform is called: 'HAWSER'.

'Hawser' will deliver every one of your updates to every single one of your connections...and ensure that the only updates they get are those sent from the connections they choose.

Although algorithms that curate content are an extremely intelligent way of delivering ads and determining what users might like to see, we believe that no one is better qualified to determine whose updates our members want more than they are.

That's why we put our account holders in control of their own interface.

By giving equal weight to every account holder and letting every user decide whose updates they'll see, we're able to level the media playing field so that the smallest local charity is on equal footing with the biggest paid advertiser.

With 'Hawser', there's no chance of your most important messages ever being missed or buried at the bottom of a never ending feed. In fact, there's no feed on our platform at all. There's also no advertising or sponsored posts to dodge and no scrolling needed to get to the good stuff.

Just the updates people want, organized by Sender and available on-demand.

We're looking to onboard businesses and organizations to share their: specials, discounts, event listings and promotions on Hawser and witness, firsthand, the impact Hawser personal media will have on their customer relationships and their bottom line.

To learn more about 'Hawser' you can call us directly at 484.800.1323 or go to www.Hawser.org today.

Can Personal Media Coexist with Social Media?

Can Personal Media Coexist with Social Media?

Anyone managing a social media account (or accounts) has heard that “A successful marketing campaign requires reaching your audience with the right message at the right time and that in order to do that, you need to focus on the channels with the largest audience base.”

But the more crowded a party becomes… the noisier it gets.

Sure, if you’re telling a better story, speaking louder than everyone else or talking more frequently than most — more people are bound to hear you. However, being “heard” by more people doesn’t necessarily equate with being heard by the RIGHT people.

Your odds of reaching the “right audience” are better in a venue with more people but just because there are a ton of people in a packed arena on a Saturday night, doesn’t necessarily mean they’re interested in listening to you.

As any sniper would admit, more targets doesn’t equate with the right targets.

A message is better received when it’s targeted to a specific audience comprised of the people who want to hear that message in the first place.

As the marketing and advertising firm Stunt & Gimmick’s puts it “Long before content marketing was a buzzword, we had decided that the best way to reach people was by giving them what they wanted — great content that was useful…” and I couldn’t agree more.

Similar to television broadcasting networks, social media networks carefully calculate which messages their users receive based on a constellation of previous online behavior and algorithms used to govern their monetized message delivery systems…which is a very intelligent way of determining what people want and delivering it to them.

Personal media, however, allow users themselves to determine whose which media (or whose messages) they receive. Hawser Inboxes (our new personal media and messaging app launched last month) not only empowers users to “be the algorithm” it also guarantees that every single one of the messages they want delivered is not only delivered… it’s organized and then made available on-demand. All without users having to do anything other than connect with other users.

Advertisers have historically directed their messages to wherever the attention of consumers/potential customers is focused. It’s why billboard space on the most heavily traveled roads is more expensive than billboard space on a less traveled road and why the most popular social media networks are rife with promoted posts, sponsored content and native ads.

But what if advertisers, businesses and beloved brands were to be the pioneers of a new platform instead of track and chase it? Would their inner circle of loyal customers and die hard fans follow? Or would this necessitate a tectonic shift within the entire marketing paradigm?

Granted, adopting a more active approach to marketing like this would be quite a departure from the more conventional reactive strategies firms and businesses seem to adopt but…in an age where consumers are able to obtain an unprecedented amount of data in the blink of an eye — and are less apt to making more emotional purchases; perhaps advertisers, businesses and brands can see the value in diversifying the time and energy spent on ubiquitous posts that ensure relevancy and discoverability to now include taking the initiative to opening the door to directly connections with those loyal customers who have been already been converted. After all, loyalty is a plant that requires constant watering.

Hawser Inboxes is the most efficient and user-friendly personal media platform since email. A reset button for some and for others, an opportunity to turn down the noise and escape the bloat of social with the ability to decide precisely who enters their inner circle and whose messages they’ll receive — instead of a network’s algorithm deciding for them.

Social media rules and no one will debate that — but the reality is, most of us understand social media a lot more now than we did ten years ago and are gradually seeing more channels that cater to users’ diversified interests that range from networking to novelty.

Five years ago, most of us had never even heard of an “algorithm” (and the powers of an intelligently designed algorithm are still far beyond my comprehension) but regardless of how intelligent the code is behind the UI, social media is still media and not messaging.

We enjoy having public media platforms where anyone can say or sell just about anything…and we accept the inherent negative aspects that accompany such accessibility…namely: obligatory “Likes” and the decorum that directs us to accept “friend” requests from people we know but don’t particularly like…not to mention the subsequent necessity to scroll endlessly past unwanted posts and interruptions from advertisers in order to get to the good stuff we really want.

scrollin' scrollin' scrollin'

Of course that endless scrolling often results in the pleasure of discovering something interesting or amusing or so random that we otherwise wouldn’t have found… but some have grown to hate it. For many, the endless scrolling has become more than a Pavlovian behavior, it has become the defining reason social media is the medium we love to hate.

Maslow's Hammer

From The Hawser Inboxes Blog Post: “Maslow’s Hammer” | Josh Sapienza

Love it or hate it or love to hate it, social media is the world’s new favorite pastime and consequently, the best value in advertising the world has ever known.

Without it, most of us would never have even heard of (or be able to keep up with) some of our favorite brands, bands, charities and retailers.

One of the most significant differences that sets social media apart from other forms of mass media like: newspapers, television, radio and magazines is that literally everyone with an internet connection gets to contribute. That open contribution creates an incredible opportunity for those who don’t have millions of dollars to spend on 30 sec. ads during the Super Bowl and, at the same time, an incredible obstacle for those who don’t have the time, money or marketing expertise to work through the ever-changing algorithm-driven monetized delivery systems.

Sure you can take classes, attend seminars, read books or hire folks to work the bloated system for you…and you’ll experience the benefits of an increased reach. But that reach is only increased marginally and although a marginally increased reach builds brand awareness exponentially; there’s no guarantee that your messages are reaching the people, whom you know, actually want to receive them.

Our efforts have been misinterpreted as trying to replace social media with Hawser Inboxes but that’s not the case at all. We’re introducing Hawser Inboxes as a supplement to social media that can facilitate a more holistic online media strategy. We believe social media is imperative to any and every business or organization from CBD’s Mom & Pop shops to Fortune 500 companies. But in an age where customers’ options are seemingly endless; there is a real value in being able to directly connect with those social followers who have already been converted into loyal customers.

We don’t believe we are naïve in thinking that there is a significant portion of the online population that will embrace both the traditional crowded mainstream channels that deliver a customized media experience as well as a more personalized interest-based channel that increases the amount of control they have in their of own media experiences.

balanced holistic media strategy with Hawser

It’s not just a “reset button” we’re offering. Hawser Inboxes is an alternate channel for the things people more than “Like”. Its an channel for the things they Love.

Hawser Inboxes for bands

In fact, we can’t help but liken the potential coexistence between social media and personal media to that which exists between broadcast syndicated television networks and their on-demand counterparts like: Netflix, Hulu and Roku… or their adoption of making their own programming available on-demand.

It hasn’t been easy pitching a smaller more intimate venue when so many millions of jobs and billions of dollars are generated by (and spent on) the promotion of social networks whose product is, much like their early-day television predecessors, essentially network managed broadcasts where the viewer ultimately sees what the network wants them to see…and their customers grow more and more accustomed to the increase in largely unwanted advertising that interrupts their viewing pleasure.

But the surging popularity of on-demand entertainment offerings, the increased number of restaurants adopting customizable menu items and the fact that text messaging still remains the most widely used means of communication among all mobile users- serve as compelling indicators of a significant demand for a new approach to media like Hawser Inboxes — where users can connect with the people and organizations that are most important to them unlike ever before.

As Nick Denton of ‘Gawker’ recently put it in an interview with Jeanine Poggi of Ad Age at SXSW:

“If I was doing it again, I’d make it even more personal…the more competitive digital media gets, the more noisy everything is, the more people are competing for attention the more important it is for people to step back and to recognize what it is about the internet that makes it special. Which is the ability for people to have a conversation…talking with people with as much authenticity as they can.

It’s the natural life cycle of the internet. You know when the blogs started, a bit more than a decade ago, they were a reaction to not just to stuffy traditional media, but they were a reaction to the commercialization of the portals and how the internet in the dot com boom got too commercial. So I’m waiting for another reaction like that. Another swing in the cycle. I’m really interested, myself in conversation. In messaging…”

We’re inviting marketing, PR, and media management & distribution firms to bring their clients with the most loyal followings aboard Hawser Inboxes to let their biggest fans decide whether or not a direct connection, that ensures they never miss another update, is a good thing.

You can learn more about Hawser Inboxes, the benefits of supplementing your social media activity with personal media or create your own Hawser Inbox and invite your fans to connect today at www.Hawser.org

Are You Looking For A Better Way To Reach Your Biggest Fans?

Are You Looking For A Better Way To Reach Your Biggest Fans?

We built the new Hawser Inboxes App to connect people directly with the individuals and organizations they Love.

Create your own free Hawser Inbox profile today.

When your friends and fans connect with you, they'll receive every single one of your updates.

There's no advertising or sponsored posts for them to dodge.

No feed for them to endlessly scroll through.

Just the updates they want - organized and available on-demand.

Hawser Inboxes for Restaurants

Hawser Inboxes for Restaurants

Using Hawser Inboxes is not only a great way for charities, retail shops, brands, bands and teams to connect directly with their own members and biggest supporters...it's also the most efficient way for restaurants & bars to deliver their daily specials and upcoming events directly into the hands of the loyal guests who connect with them via the Hawser Inboxes app.

Hawser Inboxes guarantees delivery of every single post, update, special or upcoming event sent out on the Hawser network.

This is not for the people who "Like" you. This is for the fans who Love you...and don't want to miss a thing.

Watch this short video to learn more.

Running Time 00:40

At Hawser, our philosophy is: “Full Hands In. Full Hands Out.”. It’s a service-oriented mantra reminding us that, by adopting a greater level of awareness, even the smallest efforts can make service a lot smoother for everyone.
— Josh Sapienza

As any hospitality professional can attest: restaurants don't just sell food. They sell service. They sell an experience...and creating an enjoyable one requires a service mindset and culture where every guest feels welcomed and appreciated. Restaurants accomplish this in two ways. First, by understanding the fact that customers are not an interruption of their work, but are the purpose of it.  And second, by thoughtfully preparing for every dish in the back and every step of service in the front so that every guest can seamlessly savor every moment.

Like restaurants, charity is a service industry that relies as heavily (if not more) on culture and have plenty more in common than might meet the eye. Both strive to make every touchpoint as personal as possible. Both aim to connect their customers/supporters with what it is they're purchasing. Both must know the names and preferences of their most loyal supporters. Both rely on the tireless efforts of emotionally co-dependent people who acknowledge the presence of their most loyal sponsors and say "Thank You" as warmly, as frequently and as creatively as possible. And last but not least, both recognize the fact that there is no such thing as a small transaction.

Those who do this (and do this well) often form a strong bond between their organizations and the people who support them. They create something no dish, no fundraiser nor any gala can provide: a fan who identifies themselves as part of the organization. That's the effect of a hospitality based culture...of basing operational processes on guest centered service - treating every customer, guest and visitor with the utmost respect and thoughtfully providing for their needs.

[In India hospitality is based on Atithi Devo Bhava, a principle meaning "the guest is God". This principle is referenced in many stories where a guest is revealed to be a god who rewards the provider of hospitality. From this stems the Indian practice of graciousness towards any guest whether at home or in any social situation.

Judaism praises hospitality to strangers and guests due largely to the examples of Abrahamand Lot provided in the Book of Genesis (Genesis 18:1–8 and 19:1–8). In Hebrew, the practice is called hachnasat orchim, or "welcoming guests". In addition to to the practice of providing protection / refuge to strangers, hosts there are expected to provide nourishment, comfort, and entertainment to their guests as well and then escort their guests out of their home, wishing them a safe journey upon the conclusion of their stay.

One of the main principles of Eastern Iranian culture (including Afghanistan and Pakistan) is Melmastia. This is a lifestyle based on an unwritten law or moral code of eleven ethical principles not the least of which is hospitality. Pashtunwali people go to great lengths to show profound respect to others regardless of: race, religion, national affiliation or economic status and without any hope of reciprocation or payment.

Celtic societies also valued the concept of hospitality, especially in terms of protection. A host who granted a person's request for refuge was expected not only to provide food and shelter to his/her guest, but to make sure they did not come to harm while under their care.} Wikipedia

There's a big difference between hospitality based concepts that rely on culture to drive the bottom line and retail based concepts that rely on maximizing profits to build the bottom line.

The impetus to building Hawser was in realizing that more non-profit organizations seemed to employ retail-based strategies as opposed to hospitality-based ones which are much better suited for their similar service-minded pursuits.

A dinner guest should never be expected to get up from their table and retrieve their own steak from the kitchen….the same way a potential donor shouldn’t be expected to: attend a gala, navigate a nonprofit’s website or even pick up the phone and dial a 1-800# in order to reach a data center dedicated to capturing their personal information and adding a 10 – 15 minute inconvenience to the process when they want to give a gift...if they don’t have to.
— Josh Sapienza | Hawser

Just as we wouldn't want to interrupt a restaurant customer's meal by asking them to participate in the process, we similarly don’t want to interrupt donors’ lives and require them to go out of their way in order to support a cause that's meaningful to them. We’re all already too busy to do some of the things we want to do for ourselves…let alone have the time to do as much as we feel we should or could do for others.

In fact, most of us are so busy and strapped (for time and money); that we don’t even treat ourselves to vacations... or honeymoons.

Hawser doesn’t want to inconvenience anyone or ask like-minded individuals to increase their consumption in order to benefit others by amassing points, discounts or rewards that can pile up from retailers or creditors who will then support the causes that are important to them. We don't want to place contingencies on giving or minimums on gifts. We just want to make it easier to give and say "Thank You" to those that do.

Hawser's mission is to weave social good into the daily lives of our users. Charitable giving, volunteering and conversations about charitable organizations don't have to be something separate from our daily routines. We're bringing the collection basket to the donors so that charities don't have to bring donors to the collection basket. Now, that collection basket can be found: on a couch, in a theatre seat or stadium seat, on one's bedside table or in the bathroom because it's on your phone.

Like restaurants, a charity's special events are great money makers but the restaurant business has taught me the benefits of being more accessible / open for multiple day-parts.

At Hawser, our philosophy is: "Full Hands In. Full Hands Out.".  It's a service-oriented mantra reminding us that, by adopting a greater level of awareness, even the smallest efforts can make service a lot smoother for everyone.

It's with this mindset that Nathan, Bruce and I hope to leave the world a little bit better than how we found it. And it's with this mindset that we realized piggy-backing social responsibly onto the core structure of media and messaging might be a great way to get two things done at the same time...kinda the whole idea behind "Full Hands In. Full Hands Out.".  Its about efficiency and responsibility.

So when we created our personal media platform for nonprofits, friends, bands, brands, restaurants and other small businesses; we decided to place every user (including non-profit organizations) on equal footing...regardless of whether or not they had a lot more "friends", "Likes" or deeper pockets to sponsor posts or promote their page.

The opportunity to integrate hospitality in the non-profit sector is evident in the tendency for many organizations to re-direct donors to multiple on-line pages or to suggest a minimum amount for a gift that a willing supporter may conveniently give...as is often the case with most text-to-give style donations.  Being transferred to a third-party website is inconvenient. And being subjected to a "prix-fixe" contribution is like saying "No" to any gift above or below that "recommended"  amount*.  The Golden Rule in hospitality is “NEVER say No"...which makes a lot of sense if you recognize every guest (or donor) is a boss who is paying you.

Via: Yelp | Virginia's Fine Foods

Via: Yelp | Virginia's Fine Foods

Putting a minimum (whether mandatory or recommended) on a gift seems counter-productive in the non-profit space and for me, produces a cognitive dissonance when giving a "gift".

You wouldn't include those sort of "gift options" with an invitation to your birthday party so why would you do it for a charitable organization? Hawser's focus is on increasing the overall number of small donations for certified nonprofits rather than on increasing the size of fewer ones.

After all...a lot of small payments quickly add up to make a huge difference. Not just for restaurants but for nonprofits as well. It’s a numbers game. That's why most restaurants aren't prix fixe and that's why we don't set minimums on our giving platform.

*A 25 cent donation, at the highest average non-negotiated transaction rate by a credit card processors today, would generate a donation of a little more than 3 cents. And, if the number of people who participated in the ALS Ice Bucket Challenge (15 million+ people) gave that much...just twenty five (25) cents, it would have added up to more than $450,000.00. Not too shabby for a 3 cent donation.

If that same number of people were to have given from a debit card or some other transaction fee free method, it would have added up to over $3.75 Million.

This is a game of pennies and every one adds up fast when you employ the power of social influence. If 3cents out of 25cents could add up that quickly... Imagine what a dollar means to someone who needs it a lot more than you.

New technologies and payment systems are now making it not only possible...but more and more beneficial for nonprofits to accept micro donations that previously had been too costly to process.

Secure virtual terminals are now being offered by more and more payment processors as well...like Square, PayPal, Chase Paymentech and First Data Merchant Services. The lessening of transaction costs and creative technologies like these combined with the increasing accessibility of simpler integrated solutions synergistically work with Hawser’s mission.

Simply stated: Doing the right thing isn't that expensive for the donor or the person collecting and transferring the donation anymore. That's why we can offer our service for free and in-turn hopefully interest more people to use it.

At Hawser, we're not trying to stage a media revolution, replace social media or convince nonprofits to abandon their text-to-give programs, postcard mailers or annual galas... in fact, we love social media! We're just offering the perfect free supplement to it.

Organizations that add Hawser Inboxes to their media tool kit are going to see the difference that direct connections and guaranteed delivery makes.

Native iOS and Android apps will be launching Fall 2016.

Interested in adding Hawser Inboxes to your media toolbox? Visit our informational page now.

Maslow's Hammer

Maslow's Hammer

You may have heard of The "Law of the Instrument" or "Maslow's Hammer".

It's popularly phrased as: "...if all you have is a hammer, everything looks like a nail".

Essentially, this means that we make due with what we have... and if the only tool we have is a hammer, well then we’re likely to just go around pounding the shit out of everything that needs fixing.

Social media is a perfect example. Most of us use Facebook to share updates, news, amusing memes and messages with our closest friends and family but social media sites were never designed to be messaging platforms and as hard as they try to spin one off of their platform; using private personal messaging from a social media platform is like eating dinner in the bathroom. Sure it's ultimately convenient but at some point you're likely to realize that the two are better when separate.

One of the nicest things about monetized social media sites like Facebook also poses one of it's biggest drawbacks: Every feed is curated by an algorithm that creates  lists of updates / news that unique as the users own fingerprint which means I'm not seeing something just because you saw it, even if we're both connected to some of the same people.

"with monetized social media sites like Facebook...I'm not seeing something just because you saw it, even if we're both connected to some of the same people."

You may not realize this but let's say you have 100 followers on Facebook and you post something really awesome... on average 1-16 of those followers will actually get the message. That's an organic impression rate of 0-16%.

"...on average 1-16 of those followers will actually get that message. That's an organic impression rate of 0-16%"

This is a huge problem for everyone —- whether you’re a small business, brand or band and especially for small nonprofits who have very limited resources and a very serious need to connect with all of their loyal supporters.

So we’ve all got this problem… but it’s not so much with social media as much as it is with the way people are using it.

At Hawser, we've have identified this very clear need for a more personal and direct communication platform…not only to level the playing field for nonprofits but to simplify everyone’s life and enable us all to spend less time online and enjoy more of our time offline.

          Enjoy more time off-line. Your updates will be there when you get back.

"Hawser is not trying to compete with social media, we're just offering a complement to it."

With the use of creative technology, we have developed an app that delivers 100% of your messages to 100% of your connections 100% of the time.

"Hawser isn't a channel that offers you the opportunity to push content or sponsor posts. Hawser lets users decide which content they want to pull in."

Hawser isn't built on algorithm driven feed-based platform. If you're interested in another opportunity to garner "Likes" and "click rates" or "go viral"....there are plenty of other entertaining channels for that. Hawser Inboxes is not trying to compete with social media, we're just offering a complement to it. Using social media is a great way to reach people who may have not otherwise heard of you but you're leaving a lot on the table if you're not developing and strengthening the relationships you create through social media.

Hawser Inboxes provides an alternative to bloated social media simply by ensuring that everyone's most intimate inner circle of friends, fans, customers and supporters are guaranteed to get every update easily and in an organized fashion.

         100% organic impression rate

And because Hawser Inboxes employs a two-way connect / disconnect, you never have to worry about being spammed by unwanted connections.

In building an alternative channel for media, we’ve also created an our own version of group messaging. Think of it as Group Messaging 2.0. Now you can individually message an unlimited number of your connections simultaneously - but that message is treated as a separate individual delivery to each recipient So basically... you’re not sending a "group message" that drags everyone along on a chain ride. You're virtually directing a single message to an unlimited number of people simultaneously... its just that everyone is going to get that same message at the same time. The biggest difference in that slight difference is that every response to that message is able to be kept strictly between the sender and the recipient...so that no one involved has to tolerate or manage negative or off-topic replies and responders who are self-conscious or have constructive criticism never have to be afraid to speak-up.

            Response are shared only with the person who posted the update

            Response are shared only with the person who posted the update

So whether you need to reach your friends, your customers, your fans or your supporters…  Hawser Inboxes offers a direct personal connection with every member of your inner circle..

              Hawser: Personal Media for the people who Like you Like you

              Hawser: Personal Media for the people who Like you Like you

Our platform is based on relationship building and social responsibility. That’s why we’ve made it easier to do both.

Donate or Volunteer at the push of a button.   Your social contributions are a big part of your profile.

Donate or Volunteer at the push of a button.

Your social contributions are a big part of your profile.

We don’t charge a fee for donations.

We don’t let advertisements or sponsored updates cut in line.

We just connect you directly to the people and organizations you want to connect with.

We’re testing the beta version of our app right now and we’re looking for people to play with it, jump on it and try to break it. We’ll fix it - and make it better.

If you'd like to hear all the juicy details re: the late summer launch of Hawser's native apps and plans for the future...please feel free to email us, call us, message us...find us on the street and tackle us. We love talking about this stuff!

Hospitality Driven Philanthropy

"Because of my background in the restaurant industry, I can’t help but see Hospitality and Charity as two very similar service industries... and the more I speak with charitable organizations, the more it becomes apparent that the non-profit sector heavily relies on marketing strategies borrowed from the retail sector instead of on more hospitality-based strategies that are better suited for their more unique service-oriented goals."

-Josh Sapienza | Founder & Managing Partner

The Hawser Story: How It All Started

photo by ChicagoRushfan via: TripAdvisor

photo by ChicagoRushfan via: TripAdvisor

Four years ago I was standing outside a bar in Philadelphia with a few of my buddies who are chefs and had just gotten off of work. It was probably close to 1 or 1:30am - the time most bar patrons have begun that gradual decline from the pleasant “sing me a song you're the piano man” level of intoxication into more of that “You don't know me!" level of insobriety…which is why we were OUTside the bar as opposed to INside the bar.

So, there we were, standing by the front door catching up and sharing funny stories and I notice this homeless guy sitting a few feet away on the ground with his back against the wall and an empty cardboard vegetable case placed on the sidewalk in-front of him. Our eyes met and he looked at me, with his hands pushed deeply into his jacket pockets, as if to say: “ Can you help me out?” (as homeless guys in Philly at 2:00 in the morning usually do).

I think there are generally two options with regard to how one might respond to panhandlers at any time of day. You can either ignore them and pretend like you didn't see them or you can be a little more of a human being about it by looking them in the eye and saying “I’m sorry. I don't have any cash on me.” And that’s what I usually do… not only because I don’t want be less human or because I don't want to give strangers the money I worked so hard for, but also because I usually don’t have any cash on me.

But this time was different. I did have cash on me. I had just flown into Philly from Sioux Falls that morning and when I’m traveling, I usually hit an ATM to get some cash.

So before he could ask, I looked at him and said: “I can help you out brother...you’re in luck. I don’t usually have cash on me but tonight I do.” I was a little annoyed when I reached in my pocket and discovered that the smallest bill I had was a $10…but I dropped it into the guys box anyway.

The man’s reaction of intense gratitude was trumped only by my friends’ who all agreed that $10 was a little crazy…and one of my buddies says: “Whoa! 10 bucks! You going to be giving those out all night?!"

The truth is, that if I had a smaller bill, I would've given the guy less but it was the smallest bill I had and the guy clearly needed it more than I did…not to mention the fact that it was a heck of a lot easier to just give him a 10 than to go inside, stand at the bar (which by now was three or four deep everywhere) and then ask a busy bartender to break a bill for change…and not even buy anything. In short, it just wasn’t an option.

I thought, “How many times have I pretended to not even hear someone on the street asking for help?” Growing up in bigger cities, where homelessness is ubiquitous, I think we start to see the homeless more and more as part of the landscape. As a sort of white noise… like the sound of traffic. And stopping to talk to every single one would not only be too time consuming, but expensive as well! And dangerous (Not because people who don't have a home are inherently dangerous or anything, but because strangers in general can be dangerous).

So, after I give this guy some money, I notice that a few of my friends are still shaking their heads and smirking at me as if to say: “sucker…”

I realized something at that very moment. I didn’t mind being “suckered”. I appreciated the fact that going home with $10 less in my pocket that night…for the most part…was not going to break me. In fact, it wasn't going to negatively impact my life one bit. I wasn’t annoyed and I did’t feel hustled. I felt grateful. I felt grateful that later that night, I'd be headed back to a clean hotel room in a nice pair of shoes, with more food than I needed in my belly. I had a warm coat or my back and a free beer in my hand.

And then I had another thought... I had no idea who this guy was, where he was from or what he was going to spend that money on. For all I knew, he could have spent it on heroin…or a hoagie. And then it hit me: It’s actually easier for me to give 10 bucks to this complete stranger, who may be a drug addict…or a criminal than it is for me to give money to Feeding South DakotaThe United Way or LifeScape or any other one of the numerous organizations that I know help children and adults in serious need…and who are actually bonafide verifiable 501(c)(3) charities championing the causes that are really important to me.

And so there I was, with a group of restaurant, hotel and bar guys and it was just so clear to me - This homeless guy on the street understood something about hospitality that most others don't: The importance of accessibility and convenience... and he was executing it better than most just by being where the action already was instead of trying to attract people to where he wanted them to be. I then couldn't shake the idea of how much charities might benefit from adopting more of a hospitality-based mindset when it came to their fundraising efforts.

I can't help looking at most organizations and comparing them to restaurants and I couldn't help myself then...not only because the restaurant business is all I really know, but because of the glaring similarities between the non-profit sector and the hospitality industry as well.

Instead of either one just hosting "special events", they both should be open 7 days a week - for all three day parts…breakfast lunch & dinner….and like this guy on the sidewalk - super accessible & open late-night.

Instead of trying to get people to call in, log on or go to an event, I thought maybe I could help charities make themselves more accessible by bringing them to where the potential donors are instead of spending so much time and money trying to get potential donors where the charities want them to be.

I thought maybe I could help charities make themselves more accessible by bringing them to where the potential donors are instead of spending so much time and money trying to get potential donors where the charities want them to be.

I gave more than I usually would have given…to a complete stranger for no other reason than the fact that it was convenient. In fact, it was so easy - it was almost instantaneous.

So we built Hawser around that idea: to make charities more accessible to the people who are willing to support them and to make giving to those organizations easier and faster than ever.

We started by working with local and national nonprofits to learn what their challenges were and we learned that "friend raising" was just as important to them as fundraising. So we developed a unique messaging service to add onto our platform that enables charities to interact, on a more personal level, with their supporters and would-be supporters.

Hawser has now evolved into place where anyone can directly reach 100% of their connections 100% of the time.

That’s a pretty big deal…not only for charities, but for: restaurants, small businesses, bands, bloggers, recruiters or really anyone who is simply tired of fighting to get their message into the hands of the people who actually want it.

We started by using creative technology that enabled us to affordably provide a transaction platform that didn’t require us taking a cut of donations in order to pay for it. Then we built in a monetization strategy that complemented our platform from the beginning instead of trying to figure out a way to add it in later.

Now, charities can use their Hawser Inbox as the venue for a 24 hour fundraiser that doesn't require event space...or as a convenient vehicle for handling a 15 second encore round of giving at any gala or fundraising event..without their attendees even needing to download our app.

Now, charities can use Hawser as a 24 hour fundraiser that doesn’t require event space or as a convenient vehicle for handling an encore round of giving at any gala or fundraising event..without even needing to download the app.

Not only that, but because we realize the most valuable contributions are contributions of time, we realized that we needed to offer a way for people to volunteer theirs at the push of a button.

As a means to unclutter and level the media playing field, Hawser Inboxes ensures 100% of anyone’s messages get delivered to 100% of their connections 100% of the time.

Hawser Inboxes not only serve as a directory to all of our users' online activity but also as a place to showcase the causes that are most important to them and/or their organization.

Everyone on Hawser gets an Inbox dedicated exclusively to them. When they post an update or message to any connection (or all of their connections), the Inbox holds the message(s) and then pops up on their connections' home screen.

So whether it’s your bestie or your local CoOp, you can go to their Hawser Inbox whenever you're ready and see what updates you may have gotten from them that day… instead of hoping to get them before they're pushed deeper and deeper under a never-ending feed.

So whether it’s your bestie or your local CoOp, you can go to those inboxes whenever you’re ready and see what updates you got from them that day… instead of hoping to get them before they’re pushed deeper and deeper under a never-ending feed.

The way we handle group messaging is a little different too. Instead of all the back and forth with traditional group messages; Hawser Inboxes sends one individual message to an unlimited number of recipients simultaneously. And replies are kept private. This means you can have a personal conversation with each and every one of the people that received your message directly as opposed to dragging them all along on a huge chain few appreciate.

Hawser Inboxes is a personal media and messaging app for people who value direct and meaningful communication.

We’re designing new features every day that make it easier to use mobile devices as a tool that enhances life instead of a tool that distracts us from it.

-Josh Sapienza | Founder


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Bridge Aftercare - life beyond prison

-A A +A
By The Staff

By Jonna Spelbring Priester

General Manager

It's a number Vincent Ingabrand won't forget anytime soon - 165580.

The number is the designation he earned during the first of his stints in the state penitentiary. Ingabrand has been a resident of eight county jails, two penitentiaries and five institutions in nine years.

Just 23 days after leaving the penitentiary in 2006, he found himself back in jail because of a DUI.

But now, Ingabrand is trying to walk the straight and narrow.

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Tag Archives: examples

What Is Production System? Definition Meaning Examples

IEEE 519 is intended to restrict the unfavorable influence of non-linear power system hundreds. In some ways this difference mirrors that between education and education. Schooling entails transmitting data in manageable lumps so it can be stored after which used in order that students can go tests and have skills. Education entails engaging with others and the world. It entails being with others in a selected approach. Right here I wish to discover three elements – being respectful, knowledgeable and sensible.

The nation faculties through many of the United States, whether we take into account the buildings, the academics, or the laws, are in each respect completely despicable, wretched, and contemptible. The buildings are normally sorry hovels, neither windtight nor watertight, a number of stools serving in the double capability of bench and desk and the outdated leaves of copy books making a depressing substitute for glass windows.

The presence of many and successful industries in a rustic make it economically stable not solely as a result of it increases the possibility of trade however it also enhances the employment construction of the nation. The more industries in a country the more scope and probabilities for the folks to earn. One of the many the reason why some countries have left behind others and are successful and rich is the presence of many industries.

Wallerstein, J. S, and Kelly, J. 6 (1992). How children react to parental divorce. In J. M. Henslin (Ed.). Marriage and Family in A Altering Society. New York: Free Press. He ended a recession that included double digit inflation rates and introduced forth an financial increase that lasted over 20 years. This entry is the total quantity of crude oil produced, in barrels per day (bbl/day).

Based on the figure sixteen.2, we are able to see … Read More ...


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Jeff Silverthrone: In the Throes of Decay

By April Rapier

"Since 1971 I have worked primarily with the nude figure. While photographing dead animals, female impersonators, wrestlers, prostitutes, and landscapes, I began a new project in 1971 to which I devoted most of my time for the next two years: photographing in a state morgue."
"Trivia- the enormous importance of trivia. . . "
— Jeffrey Silverthorne
I did not begin exploring Mr. Silverthorne’s work under the influence of these, or any other prefaces. Nor was I surprised at the tone (peaceful, centered, in command of the origins of the work) he used when I questioned him at length. Yet I remain somewhat at a loss to reconcile the macabre aura of violation with the overall feeling of placid resolve in these dense, rich, autobiographical illustrations. I return, time after time, to the themes of death and futility, which range in expression from barbarous utterances to the 1oveliest of subtle spirituality. The pictures acknowledge but do not embrace the darker side of life/death, so that the aging of a body, the decrepitude of age, the "scream, howl, kiss" can be overridden, translated from the literal to a more palatable metaphor. The classical elements (the photographer's directorial posture, the model’s pose of disinterest, fruit and pedestals, romance, an indirect acknowledgement of sensuality, a reference to "horniness", monologue versus dialogue, pedagogic intent versus observer participation) distance and editorialize the sensationalism that moves through these images
Shakespeare or the theatre of the absurd (Beckett) come to mind m the “Silent Fires” series: the viewer is often confronted by a narrator in The foreground, gesturing frantically to expect the worst. Yet one goes away unconvinced, because the characters' anguish is anonymous, ambiguous, the relationships between principals layered and ambivalent. That all the surprises are up front is a relief, because the images stay put in the mind, taking on new forms and attitudes, ultimately leading toward the anticipation, the religion of success. Silverthorne cites the myth of Orpheus and Euridice as the origin of Silent Fires. When asked about other influences, Silverthorne mentions Stephen, Callahan, Rembrandt, Mozart, and Rickie Lee Jones, among others. Certainly, the cast of characters in “Silent fires” is reminiscent of sculpture in the throes of decay. The quality of movement from life to death neutralizes the sexuality of youth. Silverthorne dusts the backdrops and models with powder to create a stony, aged pallor, but his concerns are practical as well, the whiteness of the powder also “increases contrast in the negative". There is great serenity in the staging of these guileless dramas, except for the ethereal lighting- blankets of distraction that conjure up the presence of the Gods (that so punished Orpheus by giving him a second chance) — that illuminates heavenly, sacred spots singled out in the set. The beauty of the imagery is that it is non-judgmental. He returns often to the phrase "no way out'' in reference to Silent Fires- with the inexorable as a premise, the burden of the image as instructive is lifted.
Some of the sexual ambiguity has an emasculation edginess to it, the whimsical Gods interfering and intervening beyond the play's stage directions. This potential loss of control empowers the madness of futility. Equal time is given to male and female nudity-Questions are incessantly posed: the morgue pictures present a peacefulness in death, whereas the living elsewhere seem anguished. The benefit of aging, the body falling into disarray, is that the soul grows more serene and elegant. Yet the contradictions and paradoxes are difficult to acknowledge. Bounds are easily broken, but they are devised nevertheless. In one image from Silent Fires, a woman is held motionless within a cage, a captive angel. Only an angel would stay still. The pedestal on which the models perch isn't made of marble at all - it is shaky, old, made of wood. The pears (ubiquitous throughout Silent Fires) inhabit a far more secure and comfortable place where they rest. All activity is perfunctory: the end has been written. The same feeling is found in the Waiting Room series, precursors to Silent Fires, although more documentation and less dramatic devices find their way in. Interspersed throughout the years of image making are photographs of enormous calm and simplicity, necessary intervals to the maintenance of such an intense constitutional pace.
After weaving quite a spell over the pictures we discussed, Mr. Silverthorne brought up the formalistic theme of hope, the wish for all things to right themselves. His denouements turn out happily in the long run, despite the odds. The many years and pictures that are the result of an intelligent quest cannot readily be condensed in an article of ideas. Yet after spending time with Silverthorne’s photographs, it is easy to feel the power and beauty of his determination and the understanding of a grander design is a natural conclusion of the experience of them. I join the Houston community in wishing Mr. Silverthorne a warm welcome, and a most successful year.


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The Most Important Food for Healthy Eyes
By Dr. Mercola

Do you have any idea what causes wild Pacific salmon to have its color?  It is one of the hottest new nutrient discoveries from a marine algae called astaxanthin, which is a far more powerful cousin of beta-carotene.

If farm raised salmon don't eat this or are not given artificial colors, they are a dark grey fish. Also, you might not know that baby flamingos are born white and they don't become pink until they start eating food with astaxanthin in it.

It is clearly one of the most amazing supplements I have ever learned about, the only one that exceeds it, from my perspective, is vitamin D.

Astaxanthin belong to a class of naturally occurring pigments called carotenoids which have powerful antioxidant properties that are crucial for your health. Carotenoids are the compounds in your foods that give them that vibrant cornucopia of color,from green grasses to red beets, to the spectacular yellows and oranges of your bell peppers.

There are more than 700 naturally occurring carotenoids, but most people are familiar with only a few. Right now, you probably have about 10 different carotenoids circulating through your bloodstream.  Other carotenoids are easily obtainable through a good diet rich in fresh organic produce. However, astaxanthin is harder to come by.

Astaxanthin is in a League of Its Own

Astaxanthin is produced only by the microalgae Haematoccous pluvialis when its water supply dries up, forcing it to protect itself from ultraviolet radiation. It's the algae's survival mechanism – Astaxanthin serves as a "force field" to protect the algae from lack of nutrition and/or intense sunlight.

There are only two main sources of astaxanthin: the microalgae that produce it, and the sea creatures that consume the algae (such as salmon, shellfish, and krill).

Astaxanthin is now thought to be the most powerful antioxidant found in nature.

Astaxanthin not only provides the color to salmon but is also the reason salmon have the strength and endurance to swim up rivers and waterfalls for days on end.Their diets are high in this pigment, which concentrates in their muscles and makes them one of the "kings of endurance" of the animal kingdom.

Astaxanthin is leaps and bounds more powerful than beta-carotene,  lycopene and lutein, other members of its chemical family. It exhibits VERY STRONG free radical scavenging activity and protects your cells, organs and body tissues from oxidative damage.

Astaxanthin's unique "antioxidative artillery" provides for an impressive array of health benefits, including improving cardiovascular health, stabilizing blood sugar, boosting your immune system, fighting cancer, improving endurance and athletic performance, improving fertility—and even protecting you from sunburn.

But for the purpose of this article, I will focus on the benefits specifically related to your eyes, brain and central nervous system.

What Makes Astaxanthin Special?

There are many properties that make this carotenoid unique. Here are the main differences:

Astaxanthin is by far the most powerful carotenoid antioxidant when it comes to free radical scavenging: astaxanthin is 65 times more powerful than vitamin C, 54 times more powerful than beta-carotene, and 14 times more powerful than vitamin E.

Astaxanthin is far more effective than other carotenoids at "singlet oxygen quenching," which is a particular type of oxidation. The damaging effects of sunlight and various organic materials are caused by this less-stable form of oxygen. Astaxanthin is 550 times more powerful than vitamin E and 11 times more powerful than beta-carotene at neutralizing singlet oxygen.

Astaxanthin crosses the blood-brain barrier AND the blood-retinal barrier (beta carotene and lycopene do not), which brings antioxidant and anti-inflammatory protection to your eyes, brain and central nervous system and reducing your risk for cataracts, macular degeneration, blindness, dementia and Alzheimer's disease.

Astaxanthin is soluble in lipids, so it easily incorporates into cell membranes and protects them from oxidative damage.

It's a potent UVB absorber and reduces DNA damage.

It's a very potent natural anti-inflammatory.

In terms of how this powerful nutrient can benefit your eyes, brain and central nervous system, astaxanthin has been shown to be protective against:

Retinal arterial occlusion
Venous occlusion
Diabetic retinopathy
Age-related macular degeneration (ARMD)
Cystoid macular edema
Injuries to the brain and spine
Inflammatory eye diseases (i.e., retinitis, iritis, keratitis, and scleritis)

Parkinson's, Huntington's and Lou Gehrig's (Amyotrophic lateral sclerosis) diseases, Alzheimer's disease, and other types of dementia

And how about some more great news?

There have been no adverse reactions found for people taking astaxanthin, that is right, there is no toxicity. The only known side effect if you consumed too much is that you would turn pink for awhile...

Why "Eat Your Carrots" Was Good Advice! When you were a child, odds are you were told, "Eat your carrots—they're good for your eyes."   There is some truth to that old adage, as carrots contain carotenoids—many of which are important for your eyes. Vitamin A, or retinal, is vital to your retina—without it, you would simply go blind.

But vitamin A is another nutrient that is readily available from your diet.

Your retina is a highly light and oxygen rich environment, needing a large force of free radical scavengers to prevent oxidative damage there.

Two carotenoids, zeaxanthin and lutein, are actually concentrated in the macula of your retina to help combat these free radicals. The concentration of these two pigments in your retina is what gives it its characteristic yellow color. (The macula is actually called the "macula lutea" which literally means "yellow spot.")

It is interesting that your eye preferentially concentrates zeaxanthin over lutein in the central macular retinal area (called the fovea), where the greatest amount of light impinges—and zeaxanthin is a more effective singlet oxygen scavenger than lutein. Your body seems to naturally "know" this and accumulates it where it's most needed!

Leading Causes of Blindness: Macular Degeneration and Cataracts

Although zeaxanthin and lutein do provide benefits to your eyes, science is now revealing that astaxanthin is the ULTIMATE carotenoid for eye health and prevention of blindness. Blindness is an enormous problem worldwide.

These statistics might disturb you:

Age related macular degeneration (ARMD) is the leading cause of blindness for people over the age of 50.

Sixty million people suffer from ARMD worldwide, and 10 million are blind.

Severe, irreversible vision loss affects 30 percent of people over the age of 55.

Cataracts are another major cause of blindness, affecting more than 20 million people in the US alone. Cataracts are caused by lipid peroxidation of the epithelial layer of the lens. Although they can have other causes, most are related to aging.

Cataracts result in 3 million cataract surgeries every year.

Substantial evidence exists that most eye and brain diseases result from oxidation and inflammation in those vital organs. Free radicals and singlet oxygen wreak havoc over time, eventually leading to problems such as macular degeneration, blindness, and Alzheimer's disease.

As you age, your body loses some of its ability to produce the high levels of antioxidants it needs to counter the everyday assault on your tissues and organs by pollution, contaminants in food and water, household chemicals, pharmaceutical drugs, and the high levels of stress in modern life.

Your eyes are now subjected to much higher levels of oxidation than our ancestors experienced. Not only are there more contaminants in today's environment, but the depletion of our ozone layer is causing more intense sunlight than ever before, which directly exposes your eyes and skin to more free radicals.

Clinical studies tell us that photic injury from the cumulative effect of repeated "photic insults" and the resulting gradual loss of photoreceptor cells is a major cause of ARMD. Free radicals and singlet oxygen oxidize fatty acids in your retina, compromising your retinal cell membranes and causing damage to your retinal cells.

Once your retina is damaged, it cannot be replaced.

Therefore, anything you can do to cut your losses from these photic insults will reduce your risk for developing macular degeneration and other diseases.  Antioxidants that cross the blood-brain-retinal barrier to reach the inner eye are crucial to protect you from increasing numbers of free radicals as you age.

How Astaxanthin Protects Your Retina – Research is Pouring in!

Scientists have studied the most common carotenoids (lutein, zeaxanthin, canthaxanthin, and astaxanthin) and compared their respective abilities to protect the retina. But none perform to the degree that astaxanthin does, in terms of potency as a free radical scavenger and permeability across the blood-brain-retina barrier.

In studies, canthaxanthin was actually found to be potentially damaging to the eye as it caused eye inclusions, which can lead to retinopathy, so this carotenoid was ruled out as a supplement.

Dr. Mark Tso of the Wilmer Eye Institute at Johns Hopkins University has aptly demonstrated that astaxanthin is the clear winner when it comes to protecting your eyes.

He discovered that astaxanthin easily crosses into the tissues of the eye and exerts its effects safely and with more potency than any of the other carotenoids, without adverse reactions.

Specifically, Tso determined astaxanthin could ameliorate or prevent light induced damage, photoreceptor cell damage, ganglion cell damage, and damage to the neurons of the inner retinal layers.  Other researchers (Shimidzu et al, Bagchi, Martin et al, and Beutner) have since confirmed Dr. Tso's finding that astaxanthin is the most powerful antioxidant ever discovered for eye health, giving your eyes an additional layer of long-term protection.

For example, eye fatigue, eyestrain, blurring and diplopia (aka "double vision," caused by unequal action of your eye muscles) are problems for many people today who work in front of computer displays for long periods of time.

2002 Japanese study by Nagaki set out to examine the effects, if any, of astaxanthin on these types of visual problems among computer workers.

They found that giving these workers just 5 mg of astaxanthin daily for four weeks resulted in a 46 percent reduction in eyestrain and improved eye focusing. Another Japanese study by Nakamura in 2004 found similarly positive effects on eyestrain at doses of 4mg, and even better effects at 12mg.  In fact, there are now NINE different human clinical astaxanthin studies published in the area of eye fatigue, all showing positive results.

Additional studies have demonstrated that natural astaxanthin supplementation can also help with a wide range of other common eye issues, including the following:

Reducing eye soreness, dryness, tiredness and blurred vision (Shiratori 2005 and Nagaki 2006)

Preventing eye fatigue from occurring in healthy people (Takahashi and Kajita 2005)

Improving retinal capillary blood flow (Yasunori 2005)

Improving your eye's ability to focus by enabling the lens to more easily adjust

Improving depth perception by 46 percent (Sawaki 2002)

Reducing ocular inflammation (Suzuki 2006)

But astaxanthin's performance doesn't end with your eyes—studies are suggesting it may have equally astounding benefits for your brain!

Your Brain on Astaxanthin

Less research has been done about the effects of astaxanthin on your brain than the extensive work related to your eyes. However, what has been done shows great promise. Most of the research to date has been performed on rats.

Blood pressure is a causative factor for many brain and eye diseases.

A study at the International Research Center for Traditional Medicine in Japan found astaxanthin reduced blood pressure in hypertensive rats after only five weeks of supplementation. Researchers discovered the nutrient appears to have a neuroprotective effect in ischemic mice—mice whose blood flow to the brain was obstructed.

This finding offers hope that astaxanthin may be protective against stroke.

If plaque builds up in your carotid arteries, the blood flow to your brain can be compromised, since your carotids are the primary arteries serving your brain. This arterial obstruction can lead to many different serious conditions, including stroke and dementia.

Other studies showed the following:
Astaxanthin may improve memory in vascular dementia (Hussein 2005)
Astaxanthin may boost intelligence
Astaxanthin may prevent brain damage due to ischemia (Kudo et al 2002 and Oryza Company 2006)

There are also indications that astaxanthin can potentially improve recovery from spinal cord and other central nervous system injuries. Although scientific studies to date have been restricted to animal models, the results are nevertheless exciting and demonstrate great promise for humans.

Make Sure Your Astaxanthin is the Natural Variety from Marine Algae—NOT Synthetic

Synthetic (laboratory-made) astaxanthin is now commonly used worldwide to supplement fish feeds in order to obtain the desired pinkish to orange-red color.

Please avoid synthetic astaxanthin because it's made from petrochemicals.

Some aquaculture companies are beginning to use natural astaxanthin instead of synthetic, even though it costs more, because it's better for the health of the animals, and it's far superior for pigmentation. Animals fed fish food with natural astaxanthin have higher survival rates, better growth rates, better immunity, fertility and reproduction.

Unfortunately, synthetic astaxanthin still dominates the farmed salmon industry worldwide.

If your salmon label does not read "wild" or "naturally colored," you're probably going to be eating a coloring agent somewhat closer to motor oil than antioxidant. Natural astaxanthin is more than 20 times stronger as an antioxidant than synthetic astaxanthin.

Wild salmon are 400 percent higher in astaxanthin than farmed salmon, and 100 percent of their pigment is natural astaxanthin, rather than synthetic. Plus, wild salmon have much higher levels of omega-3 fatty acids than the farmed version.  Just make sure to get wild Pacific salmon.

But even if you are successful in purchasing genuine wild salmon, there is the problem with high levels of mercury and other unwanted toxins, not to mention the skyrocketing prices.

Final Recommendations

You may recognize the name astaxanthin because I have mentioned it in reference to krill oil, my favorite source of animal based omega-3 fatty acids. One of the reasons I am such a fan of krill is that it naturally contains astaxanthin..

But, as high as it is, new research suggests you could enjoy even MORE benefits by further increasing your astaxanthin, even if you are already taking a krill oil supplement. If you decide to give astaxanthin a try, I recommend starting with 2 mg per day. If you are on a krill oil supplement, take that into consideration; different krill products have different concentrations of astaxanthin, so check your label.

Astaxanthin is in a number of our products including krill, Eye Support Formula and Astaxanthin with ALA.


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Health Policy Insight
Healthcare management online analysis and intelligence
The home of UK health policy

Editor's Blog

Editorial Thursday 7 July 2016: Health Secretary Jeremy Hunt's speech to the 2016 Reform Health conference

Publish Date/Time:
07/07/2016 - 09:50

Consider a country that has run out of money, just come out of a damaging battle in Europe with huge differences between the haves and the have-nots. Britain in 1948 (laughter). Despite those extraordinary challenges in 1948, the visionary Labour statesman Nye Bevan came up with his extraordinary vision of the NHS.

Guest editorial Thursday 7 June 2016: A new, kinder NHS

Publish Date/Time:
07/07/2016 - 04:47

Labour party insider and health policy adviser Mo Mentum explains what a Corbyn government will do to get the NHS back on its feet

Pledge 1: We will immediately put a stop to plans by this totally corrupt Tory government to break up and sell off our NHS, starting by repealing the Lansley Act which handed over control of everything to David Cameron’s rich chums Richard Branson and Simon Stevens.

Guest editorial Tuesday 5 July 2016: On the political confusion of 'activists' hoping to shape Labour's health policy

Publish Date/Time:
07/05/2016 - 09:54

'Pierre Poujade' follows on from Health Policy Insight's recent, exclusive and accurate stories about John McDonnell's efforts to subvert Labour Party policymaking process

The arguments about who advises the Labour Party on the NHS, revealed by Health Policy Insight have reopened some of the claims about the passing of the 2012 Health and Social Care Act.

Editorial Monday 4 July 2016: Why Simon Stevens is the Heineken of leaders

Publish Date/Time:
07/04/2016 - 13:51

Health Service Journal's leak of Simon Stevens' weekly email to NHS staff shows why he is the Heineken of NHS and public sector leaders: he refreshes the parts other leaders cannot reach.

Simon puts the Government on notice that the Leave campaign's funding commitments must be honoured, and puts clear markers down to support staff who come from beyond the UK.

Editorial Thursday 27 June 2016: Heidi Alexander on the John McDonnell clandestine advisory group

Publish Date/Time:
06/30/2016 - 07:17

There has been lively discussion on social media about HPI's recent stories about the McDonnell Policy review and yesterday's follow-up.

Some of this discussion has been reasonable and reasoned in tone; some not so much. That's left-to-far-left politics for you, unfortunately.

Editorial Wednesday 29 June 2016: More on the clandestine McDonnell health policy review

Publish Date/Time:
06/29/2016 - 05:55

Since publishing yesterday's piece revealing the clandestine review of health policy by John McDonnell, I have had various challenges by email and social media about my sources.

Good stuff.

The documentary source material is from the minutes of a grouping of health campaigners. Two separate individuals sent me the same document. Helpfully, I've since seen that it's on their website.

Editorial Tuesday 28 June 2016: Labouring under the delusion of secrecy - the clandestine McDonnell policy review

Publish Date/Time:
06/28/2016 - 13:57

Ever since Jeremy Corbyn's spectacular victory in the Labour Party's leadership context, his skills as a leader have been in question.

This isn't surprising. Having never held ministerial, shadow, PPS or whipping roles, Mr Corbyn was never very likely to know how anything bigger than a pressure group or a demonstration was run.

Editorial Monday 27 June 2016: Serial liar Boris Johnson - the Frank Sidebottom of Conservative politics

Publish Date/Time:
06/27/2016 - 09:32

The ramifications of the advisory referendum on leaving the EU continue to manifest themselves as an heroic act of political and economic self-harm.

It is wholly clear that the Leave campaigns' leaders have simply no plan whatsoever.

Editorial Friday 24 June 2016: Leaving the EU? What could possibly go wrong?

Publish Date/Time:
06/24/2016 - 14:04

After a divisive, and clearly misleading campaign, the UK voted by a small margin to leave the European Union in yesterday's referendum.

This is not good news.

For all Michael Gove's suggested sufficiency of experts, the widely-predicted risks to the UK economy have come true.

Editorial Monday 20 June 2016: A reflection on politics and choice

Publish Date/Time:
06/20/2016 - 11:25

"The first day after a death, the new absence
Is always the same; we should be careful of each other,
We should be kind
While there is still time."
Philip Larkin

The killing of Jo Cox MP last week overshadows the political landscape. The personal grief and loss for her family and friends is as evident as it is massive.

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Weight Loss Surgery in Santa Rosa, California

Your story may be typical of most obese patients, who have tried diet after diet, initially succeeding – losing 10, 25, maybe even 50 or 80 pounds – but then having the weight come back once you stop your diet. You are not alone – for the morbidly obese, the chance for long-term success – getting the necessary weight off and keeping it off using diet and medication, is estimated to be less than 10%.

For this reason, the National Institute of Health and most recently the American Heart Association have stated that for certain patients, bariatric surgery represented the best option for long-term management of obesity and the medical problems associated with obesity, including type-2 diabetes, high cholesterol, high blood pressure and sleep apnea.

Bariatric surgery can help patients lose 60 to 80% of excess weight, depending on the procedure. This is usually achieved over 1-2 years, and enables the patient a powerful tool to help them keep the weight off over the long-term. In addition, these operations can successfully reduce, eliminate, or prevent such weight-related health problems in over 90% of cases.

Learn more about the weight loss surgery procedures performed by Healthy Steps Bariatric and Metabolic Center serving Santa Rosa, Sonoma, Napa and all of Northern California:

Gastric Bypass
Gastric Sleeve
Gastric Banding


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Man Jailed For 'Peter Griffin' Saw Attack

24 July 2015, 12:09

Police generic

A man who mocked another in a pub, saying he looked like family guy's Peter Griffin, has been jailed for later attacking him with a saw.

Joshua Prime was left with blood pouring down his face in the attack, which happened outside The Boar's Head in Bishop's Stortford in 2013

31-year-old Tarik Drissi from South Road in the towns been jailed for 27 months, for stricking him twice.

Mr Prime told St Albans crown court he had been drinking Carlsberg in the pub with friends when he went to the toilet. "A male from behind called me 'Peter Griffin'. There was a group of males who sniggered and laughed. I turned round and the laughing stopped," he said.

He said he regarded what had been said as an insult, saying: "Peter Griffin is a fat character who wears glasses on Family Guy. I was wearing glasses that evening."

Family Guy, Peter Griffin

At the end of the night he said he spoke to the man who had called him Peter Griffin, telling him: "If you have anything to say, say it outside."

He said he and his friends left and there was a "jolly" atmosphere, but he then felt a tap on his shoulder and was struck above the left eye.

"I saw the man with a saw in his hand and I punched him. We ended up on the ground and he struck me again on the top of the head," he said.

He said his glasses fell off and were broken. There was a lot of blood running down his cheek and he was taken to the Princess Alexandra hospital in Harlow for stitches, which have left a scar.

Tarik Drissi, 31, of South Road, Bishop's Stortford, was cleared of wounding with intent, but convicted of the lesser charge of wounding Mr Prime in the early hours of 24 February 2013. A charge of possessing an offensive weapon was left on the file.

He said he was acting in self defence.

He said he found the saw at the back of the pub.


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Raided for sweets

17 June 2010, 12:55

Thieves have ram-raided a service station in Oxfordshire, causing thousands of pounds worth of damage, just to steal some sweets, food and beer.

A gang of three men stole hundreds of pounds worth of Jelly Tots, Kinder Eggs, doughnuts and beer at the Summit Service station on Thame Road just after 1.15am on Wednesday 16 June 2010, but police say they left behind a cash box and more expensive alcohol.

They used a white van to reverse into the shop and force the door in. Finding the door reinforced, the three men got out of the van and used tools to smash the door window to gain entry to the shop.

PC Emma Dobie said: "These thieves have caused several thousand pounds worth of damage for the sake of a few beers and some sweets. We are issuing CCTV footage and I am appealing for witnesses to the incident to come forward.

"Thanks to the reinforced windows and shutters, damage to the building has been minimised, and the owner of the shop continues to trade."

Pictures show CCTV images of the raid


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Blog - Fri 7th Nov 2014 - Should We Put Strava Signs In The Peak District? - Heason Events

Should We Put Strava Signs In The Peak District?

7th Nov 2014

It occurred to me the other day that we have a national park full of amazing natural resources - crags and cliffs, woods and trails - but that we don't do a very good job of signposting them. I've lived in the area for nigh on 20 years now and whilst i know where plenty of these resources are I still discover news ones regularly. In Fontainebleau the boulders are marked with small paint symbols and numbers to make following circuits easier, and the woods are filled with small signs indicating the names of the paths. In the Alps there are often similar colour dabs on rocks and trees, as well as signs indicating the estimated walking times to summits and huts. These marks and signs are a part of the environment in Europe and, to my mind, don't look at all out of place. After all, although they are wild places, they are hardly backcountry Alaska or the Australian Outback. So it got me to thinking, should we signpost what we've got better? And I don't just mean the trails and summits, I mean the crags, the lakes and the woods. Would we help educate everybody what we've actually got as well as help to steer people away from the honey pots like Padley Gorge and Stanage Edge?

Then I started to think about Strava. If you don't use it then you won't know what I mean (it's essentially a piece of web based tracking software that logs your rides and runs and tells you how far and fast you went, and also compares your times to others that have covered the same ground, specifically for short user-defined segments of your route, like a hill or a stretch between two villages or styles). I'm thinking primarily about biking, but it could also be used for running (the two major user groups for the programme). Imagine you are cycling along and get to the bottom of Froggatt Hill. There's a sign there indicating the start of a segment (in this case the TNT - it's been ridden by 2784 people who use Strava 13,261 times!) telling you it's name and also the gradient and length of the climb, with a second sign at the top telling you that it's over. I'm not suggesting signs for the downhill segments as this would encourage people to cycle dangerously, but I think that for climbs it could be a novel experiment, and help identify the best, most popular climbs in the park. It could have the added bonus of reminding car users that cyclists also use the roads. It would certainly put the Peak District on the map as a cycling destination in a similar manner to the rumour that Mallorca has repaved its roads to encourage cyclists to come there for their smoothness.

Food for thought.


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Tag Archives: Northern Virginia Children’s Photographer

Northern Virginia’s Cutest Kid | Northern Virginia Children’s Photographer

This is the winner of the ‘cutest kid contest’ I held on Facebook back in September. And boy is she a cutie. I could have photographed her all night. (I don’t think she would have minded either). It is hit or miss with 20 month olds, it is a hard age to photograph, but no […]

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The ‘L’ Family | Northern Virginia Children’s Photographer

Mom warned me that the oldest child doesn’t like to smile for pictures, little did she know I have lots of tricks up my sleeve. Both children were wonderful, super happy and cooperative! Thanks L family-I had lots of fun with you all.

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The ‘L’ Family | Northern Virginia Family Photographer

My families are always so much fun and this one didn’t disappoint. My husband went to high-school with the mom. Thanks for having me photograph your beautiful family. Enjoy!

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Surprise {The ‘F’ Family} | Northern Virginia Family Photographer

This husband/father contacted me a few months ago about purchasing a surprise session as a gift for his wife, he wanted some family pictures and some of just her. Isn’t he the sweetest! I will admit I was a bit worried he wouldn’t tell her beforehand and she would show up unprepared, but he gave […]

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Fall & Holiday Mini Sessions Take 2 | Northern Virginia Children’s Photographer

Here are some of my favorite shots from one of my Northern Virginia mini sessions. This first little girl was the ‘Judge’s Choice’ Winner from my Fall 2010 Cutest Kid contest. She was a joy to work with. So happy and cooperative (especially for an 18 month old!)

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F a c e b o o k


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No injuries after slide hits Amtrak train in Everett

A landslide derailed the last three cars of an Amtrak train just before 9 a.m. Sunday, but the cars remained upright and no one was injured.

The slide was between the Port of Everett’s south terminal and lower Howarth Park, said Rick Robinson, fire marshal for the Everett Fire Department.

The fire department responded with three ladder trucks and several medic units, but no one required treatment at the scene, he said.

Three rail cars remained blocking the tracks. The rest of the train was detached and continued on to Mukilteo to discharge passengers, Robinson said.

The slide was enough to “tip the rails over,” he said. “Not the cars, just the rails,” Robinson said.

It wasn’t immediately clear how long the tracks would remain closed.

More details about the effect on travel will be posted as they become available.

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