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Here is the first woman in the world talking about Hydrogelotology (how to creatively laugh in water)

There will be an Italian protagonist at the Annual Laughter Yoga Convention 2017, that will be held at Illinois Beach Resort from 6th to 8th October 2017 in the USA. Personally selected, as special guest, by the indian laughter Guru. Doctor Madan Kataria, creator in 1995 of the Laughter Yoga, Sabina Gerin, from Monfalcone, is de factu the first person in the world to have combined the Conscious Laughter in the Water and now, as Laughter Yoga Teacher and creator of the Aqua Laughter Methodology, she will have the real possibility to present it to the world and start its promotion in every continent, as this discipline deserves. The topics she will present are published in the graduation thesis written in collaboration with Doctor Nicola Bertoni e with Professor Riccardo Avon, teacher at FIN, Italian Swimming Federation: Laughter in Water: a new motoric skill ( Udine University, medical area department, Course of Motoric Sciences) in her speech of 30 minutes, these are: - Hydrogelotology (what is, how was it born and researche till now) - AquaLaughter method (format description) - Usage of laughter to face, fight and overcome hydrophobia, depression and stress In addition to the 30 minutes speech, there will be 2 applied sessions (one hour long each) where participants to the Convention will test in the swimming pool: - The body and breathing consciousness - The recognition of own motoric skills - the fundamentals aquatic motoric schemes (body immersion, breathing education, static and dynamic equilibrium - voluntary laughters that become spontaneous Will it be this the occasion to bring in all italian and worlwide swimming pools and in every water basin the good feeling that has been lowering during years, being all always more conditioned by stress and growing depression? This is an interesting question that the future will reveal, but every step made in this direction will draw the best possible future. Laughter yoga website hyperlink Articolo di Alberto Terzi, International Laughter Yoga Teachers e co-autore dei libri delle Edizioni La Meridiana: 1) Yoga della risata, scritto con Madan Kataria, Simonetta Marchionni e Laura Toffolo 2) Leader di risate, scritto con Bruna Ferrarese 3) l’Abbracciosofia del buonumore, scritto con Giulia Terzi DESCRIPTION Laughter Yoga USA is pleased to announce our annual Laughter Yoga Retreat and Convention, which will be held in the Chicago area this year, at the Illinois Beach Resort in Zion, IL. For more information about Laughter Yoga, please visit, a newly-formed non-profit organization which serves to promote the globlal message of Laughter Yoga for health, happiness & peace and who's mission is also to unite Laughter Yoga professionals in the Untited States. Our organization is to help sprread laughter and to reduce stress and to bring people together through laughter. Our annual retreat and convention is open to all, no experience necessary with Laughter Yoga. All you need is a willingness to laugh more, to be playful and to focus on bringing more postitive energy to your life through laughter. We have an impressive line-up of special guests and presenters,which will offer a variety of educational and inspirational talks and scientific evidence on the importance of laughter and playfulness. Previous attendees have inclueded: Laughter Yoga professionals, laughter club members, social workers, therapists, medical professionals, life and wellness coaches, yoga instructors, motivational speakers, teachers, psychologists, writers, journalists, and others. Everyone is welcome to join in and to learn more about the benefits of a mindful,dailly laughter practice. Come and meet the founders of Laughter Yoga, Dr. Madan Kataria and Madhuri Kataria , who will be traveling from Bangalore, India to share the latest in Laughter Yoga and meet attendees. We hope to see you there!


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Steelband Paradise

The Trinidad Guardian
By Knolly Moses

For a sensitive musician like Ray Holman, the public’s cool reception to his recent compositions are especially painful. It bothers him that the music with much shorter shelf life than his seems to so easily dazzle the Panorama audience. Still, he adamantly refuses to give the North Stand gratuitous gimmicks. Nor will he entertain the slightest thought that he has “lost it”.

He certainly hasn’t lost his skills as an arranger and is obviously mining a wealth of ideas as a composer. When Carib Tokyo unceremoniously ended his tenure, his emotionally robust “Steelband Paradise” won sixth place in the Panorama finals for a previously inconsequential band. Holman’s prestige and panache immediately brought Hummingbirds Pan Groove national stature. “He brought new life to the band,” says Captain Fitzroy Henry who had played with Holman in Starlift and Pandemonium. Holman says Hummingbirds’ youthful energy lifted his spirits and inspired the music. He was particularly moved the first night he saw the humble structure and the chennette tree in the band’s panyard. “It brought back memories of my first involvement with a steelband and fed my creative juices,” says Holman. His experience and his mastery of melody did much to bring Hummingbirds to the savannah party. “Ray’s thematic consistency and precise chord structure makes his music compelling,” says Garvin Blake, a promising composer and steelband arranger who lives in New York. Veteran panist Winston Phillips believes the composer is getting better. “His music more than anyone else’s lives beyond Panorama!” says Phillips. Edouard Wade, musical director for the army band for 14 years, thinks Holman is a truly gifted composer and believes appreciation for his music is now growing.

Last year was a healthy creative period for Holman in many ways. After carnival he went to the United States to conduct workshops and perform in Wisconsin and California. The contrast with his usual duties as an arranger here stretched his potential. Then Ricardo Khan, a New Jersey theatre producer whose father is a Trinidadian, asked Holman to write the score for a musical. Khan, an ardent promoter of Trinidad’s culture, came up with the tantalizing idea to set in Port of Spain “Black Orpheus” --- a love story with Brazil’s carnival and Antonio Carlos Jobim’s music as backdrops. Holman refused at first, feeling a bit insecure of his ability to adapt his music to a dramatic production. Khan, who says that the play is about “our kind of love and poetry and is hooked into the honesty and rhythms of life,” persisted. The overseas calls multiplied. Holman thought about it some more. The idea began to appeal to him.

When he decided to do “Orpheus” the title of Khan’s production, Holman promised himself not to recycle old compositions. Between July 21 and August 7 last year, Holman wrote most of the music for “Orpheus.” Khan loved the material. They worked together to cut and lengthen the pieces where necessary. The play’s choreographer fed off the music for dance ideas. In the end, Holman was pleased with the outcome. Indeed, “Steelband Paradise” was first played in the theatre. The play was well received by the critics, and, of course, everyone loved the score. “His music ranges from lullaby to pure passion,” says Khan, “it is a quiet storm.”

“Steelband Paradise” is very much that. It is vintage Holman, as he himself will tell you, with his usual elegant lines and clever phrasing. The piece displays artistry that must come from discipline and hard work. Veteran arranger Clive Bradley once described Holman as a Mercedes, finely tuned and running smoothly. “Steelband Paradise” gave a turbo charge to Holman’s competitive instincts although the unassuming teacher at Fatima College is often modest about his talent. “I write music that’s honest, simple and has integrity, says Holman. Then in a short burst of enthusiasm he adds, “It should also make the Gods cry!” The quiet storm rages.

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The smart Trick of haritaki uses That No One is Discussing

Taking a lot of powdered Chebulic Myrobalan fruit may bring about short term diarrhea and other digestive challenges like bloating and too much fuel. These intestinal challenges need to distinct up inside a working day or two.

Salt is accustomed to lots of you since we use it the vast majority of days in the course of the yr. How about Epsom salt? Have you ever ever read about this?

The most typical reason for chalazion is if the oil producing meibomain glands while in the eyelids are blocked and inflamed. Inflammation or viruses influencing the meibomian glands may also be the causes of chalazia.

In line with Victoria Jarzabkowski – a nutritionist in Exercise Institute of Texas with the College of Texas, onions are super wholesome. They can be the power residence of vitamin C, flavonoids, sulphuric compounds and phytochemicals. Phytochemicals, generally known as phytonutrients, are disulfides, trisulfides, cepaene and vinyldithiins that are very useful in activating healthy reactions for human system.

All round, it’s best to prevent applying any aspects of the Terminalia Chebula tree when nursing a kid, although Expecting and perhaps for a lady attempting to conceive a newborn.

From time to time, folks confuse chalazion with inside or exterior sty. In fact, inside sty is the an infection of meibomian gland and external sty will be the infection in the area of The bottom of eyelash and sweat gland.

Diabetic issues – Triphala is extremely beneficial in managing diabetic issues. To start with it stimulates the beta cells of islet of langerhans present in pancreas to launch the right degree of insulin, a hormone that is necessary to regulate the blood sugar levels. According to the ayurvedic notion as Triphala is bitter in style it scavenges around the glucose particles that float within the blood stream. Pores and skin – Triphala is regarded as among the list my site of best pores and skin tonic. It don't just helps make a healthful pores and skin but can be practical in treating the different skin connected ailments. It is very advantageous in reducing the itching above the pores and skin disorder. It stops visual appeal of early ageing indicator i.e. wrinkles on the pores and skin and is likewise extremely beneficial in lowering the dark circles. Immunity – Triphala is incredibly beneficial in growing the immunity in your body and likewise aids in combating virtually any an infection that occurs in the body. It is helpful in production of several anti-bodies, T helper cells and lymphocytes which can be useful in fighting versus any overseas invasion on our body.

Alum is commonly used in canning and pickling to include crispness to veggies and fruits as well as being a preservative. But applying alum for pickling is diminishing as consumers are acquiring aware about the dangers of consuming alum consistently. Alum can be used as an additive to baking powder.

Hello Close friends, I just moved the blog site from Blogger to WordPress System And so the submit format and the image dimensions all are hunting somewhat Unusual now.

They are also fantastic for anemia. The iron tablets might be stopped or supplemented using this type of herbal remedy. Pure Herbal Tablets to cut back swelling, lower pedal edema. It is just a best herbal cure to cut back human body swelling all around joints, swelling inside the feet, lower fluid accumulation from the ft. It is usually a natural herbal treatment for ascites as a consequence of liver failure or kidney failure.

If you're thinking that the powerful taste of this herb will be a difficulty so that you can choose frequently, It will likely be far better to implement organic Haritaki capsules like these.

This examine confirmed it's a ‘significant intestinal motility-improving influence’ and could be a quite handy support in maintaining bowel movements standard.

The relative consequences of the crude aqueous extract with the fruit and also a corresponding degree of artificial ascorbic acid (vitamin C) in dropping the clastogenic act of cesium chloride (CsCl) in vivo on mice bone marrow cells ended up when compared. CsCl-induced chromosomal deviation were being experiential during the mice one day immediately after exposure in frequencies which were instantly proportional for the dose administered even right after remedy for seven days.

It's got the assets of anti-inflammation and anti-micro organism which might be claimed in order to minimize redness and fight an infection from signs and symptoms of chalazion. On top of that, aloe important site vera is perfect for treating chalazion thanks to its impressive antioxidants identified as polyphenols which can help cease the growth of microbes in impacted spot.

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Michigan Reach Out!

2009–2010 Calendar of Family Events & Training

All-Mentor In-Service
Scarlett Media Center
Sunday, Sep. 13th 1–4 PM
Scarlett Open House Thursday, Sep. 17th 6–8 PM
MRO Family Picnic
Scarlett outside, cafeteria
Sunday, Oct. 4th 2–3:30 PM
Family Thanksgiving Potluck
Scarlett cafeteria
Thursday, Nov. 19th 6–7:30 PM
Workshop: Learning Styles Week of Week of Sep. 21st TBA
Workshop: Passions, Gifts & Talents Week of Week of Oct. 12th TBA
Workshop: Healthy Relationships Week of Week of Nov. 2nd TBA
Workshop: Understanding Feelings Week of Week of Dec. 7th TBA
Workshop: Power of “What I Say” Week of Week of Jan. 11th TBA
Workshop: Intentional Dialogue Week of Week of Feb. 8th TBA
Workshop: Career Exploration & Planning Month of March TBA
Workshops held at SMS Reach Out! Room 142.
Last updated 28 Aug 09 Return to Michigan Reach Out! Home


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Saturday, 29 April 2017

Luna Rising by Selene Castrovilla

Life begins at thirty-eight for Long Island mom and writer Luna Lampanelli, when she kicks her secretly gay husband to the curb. She's got her freedom, but what she wants is love.
Luna knows she doesn't need a man to exist, but try telling that to her heart. Against the advice of Sunny, her snarky best friend, and Jiminy, the cautioning voice in Luna's head who just won't shut up, Luna sets course to find a mate.
Luna speed and on-line dates her way into several short-lived, surreal relationships. There's Ari, the humorless Israeli who refuses to assimilate - to America, and to humanity. There's Alex, the young and handsome ex-crackhead who informs Luna he doesn't want to be monogamous while they're in bed. There's Memphis, the wild-eyed sadomasochist. There's Red, angry and crippled, who becomes the catalyst for Luna to join Sex and Love Addicts Anonymous.
But before Luna can proceed to recovery, she meets the elusive but oh so appealing Trip. He's emotionally unavailable and has the Madonna-Whore Complex, but how can Luna (aka "whore") let him go when she enjoys his dry wit so much, and his body even more?
Humorously haunting and packed with unspeakable truths, Luna Rising follows a woman's funny and heart-breaking struggle to relate with un-relatable men and an un-relatable world, and to figure out something even more un-relatable: herself.

My review :-
Beautifully written, awe inspiring and amazing. With deep,realistic characters and a unique and original plot,this book was perfect with its witty plot,effective writing and

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Real Estate, Homes & Houses for Sale Looking to buy property? Browse homes for sale in Rio, Louisiana Real Estate on

We're sorry, no listings were found that match your criteria. real estate wants you to have all of the right information to help you make the best decision possible when searching for homes for sale in Rio. We know that the search can be difficult and we strive to make it easier for you. Since we have thousands of homes for sale for you to browse through, there's no need to go anywhere else.

You can also browse all real estate types and MLS listings by Rio above or you can also view results by neighborhoods or regions.

Whether you're considering buying or selling property in Louisiana or you're looking for any other information about LA real estate in Rio, you have come to the right place. can help you find Rio real estate agencies & realtors or LA broker who will help you buy or sell a home, rent an apartment and get you useful information about schools in the area, real estate market conditions and more!


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The 2-Minute Rule for real estate broker requirements pa

HomeTrust LLC
7900 E Union Ave #1100, Denver, CO 80237, USA
+1 303-569-4106

In most jurisdictions inside the United States, someone needs to have a license just before they might acquire remuneration for services rendered as a real estate broker. Unlicensed exercise is illegal, but buyers and sellers acting as principals from the sale or obtain of real estate are frequently not needed to be licensed.

This informative article has many issues. Please assist increase it or focus on these challenges to the converse page. (Learn the way and when to get rid of these template messages)

Their real estate agent described to them that in the course of the time period of their ownership, they will have to comply with the CC&Rs or they would get rid of their ownership. Their estate was a _____. a. Charge uncomplicated absolute

An enforceable contract is often a voluntary agreement between competent parties to complete a thing legal. Any party bringing an motion for breach of contract have to give proof that an offer was designed, that it was accepted Which both equally parties presented consideration. The phrases "mutuality", or "mutual consent" are synonymous with give and acceptance.

Check out A lot more Associates generally involved in residential real estate seeking to improve their knowledge and abilities in a wide assortment of specialized topics and the basics of real estate participate within the REALTOR® Institute, graduate program to earn the GRI designation.

Create down the courses they have on file. It is easy. Then enroll within the remaining courses. Contact our offices When you have any questions.

Failure to make this disclosure would be considered a violation in the agent's duty to reveal all product points. Although the disclosure that is certainly manufactured towards the try these out lessor/optionor will definitely be seen through the listing salesperson's and listing broker's eyes, the disclosure just isn't directed exclusively with the listing agents. Incorrect answer, make sure you decide on Yet another answer.

Listing agents are Distinctive agents. If an agent has numerous listings with just one seller, that read the full info here agent is a Particular agent quite a few times. Several listings with a person client do not constitute a general agency. Incorrect respond to, make sure you choose Yet another response.

The concentric ring model mainly consists of zoning classifications in circles, with the central business district inside the center. The next circle may be the changeover zone of combined residential and commercial takes advantage of.

A statement of reason in almost any form or analysis documentation just states The explanations with the investigate; and the type of investigation carried my review here out. Inside of a Uniform Expectations of Professional Appraisal Practice (USPAP), the statement of goal states the method of appraisal approach. It tells the lender what variety of property is getting appraised, together with provides insight regarding the purpose of the borrower. As an illustration, if only one spouse and children residence is getting offered to some borrower who will utilize the property for investment applications, the appraiser will probably make use of the income approach to price, along with the framework of the loan deal is based partly to the borrower's reason.

This course supplies the coed with a standard introduction to the field of real estate finance. It handles all aspects of real financing from filling out the loan application to closing the loan.

If state regulation permits for the same agent to represent both the buyer and the vendor in just one transaction, the brokerage/agent is usually considered to be a Dual Agent. Special legal guidelines/rules often apply to twin agents, particularly in negotiating rate.

This course presents the scholar with a fundamental introduction to the sector of real estate economics. It acquaints the scholar with financial theories that relate to real estate and the practical application of these theories.

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23 Facebook Strategies For Real Estate Investors

I’ve say this often: Real estate investing is a people business. You’re ultimately the “middleman” (and “middlewoman”, of course) between a motivated seller and a cash buyer (or private lender or tenant or whatever). That means, if you want to do more deals, you have to connect with more people.

And where do you find more people? Well, you have to go where the people are!

For that reason, I love recommending Facebook to my real estate investing clients as an essential tool in their investing toolbox.

Facebook marketing for real estate investors

In this blog post, you’ll read about 23 different ways to connect with people and build relationships with them on Facebook. (There are other ways to use Facebook, and many more will be developed as Facebook continues to innovate, but if you start with these 23 different ways and just run through them like a checklist regularly, you’ll start implementing a very powerful Facebook strategy in your investing business).

One more point before you read on… Effective use of Facebook requires careful consideration of what you write. Posting on Facebook isn’t just about jamming out half-assed content and hoping people read it. Using Facebook effectively means carefully using copywriting to your real estate investor marketing on Facebook… from the words you write to the links you post to the replies you make… it’s ALL copywriting!

Facebook Real Estate Investing Strategy #1. Build A Facebook Profile And Make Friends With Other Investors

I’m talking about your own personal profile (not a business page… see Facebook Real Estate Investing Strategy #2 about that). This is the place to start. You’ll need a profile to be able to do a lot of the other things below, anyway, so start here. Chances are, you already have a Facebook profile. Now you’ll want to build it out and optimize it as an investor.

  • In the About section of your profile, add your main buyer website and your contact information
  • Clean up your pictures — it’s okay to have some personal images there but think about getting rid of those drunk college pics (or at least untagging yourself from them)
  • Make your profile public so people can find you
  • Enable the ability to have people follow you
  • Review your Interests, Movies, Books, etc. to make sure that they present you in the best light

I’m not suggesting that you create a false persona. Rather, I’m advising that you look very carefully at your profile and make sure it presents your best side. Prospective buyers will come to your Facebook profile as part of the due diligence process. They’ll check you out and see what you’re like. It’s GREAT to have some personal stuff on there to show your human side but just make sure that it doesn’t show only your worst side!

Continue to use your Facebook profile as you always have (to connect with family and friends) but be diligent about the statuses you post and about the comments and replies that your friends post. Since you do want to put your best foot forward, it’s okay to edit some of the less appropriate stuff.

Most important: build a Facebook profile that describes you accurately and authentically while also highlighting your assets and downplaying your liabilities. (It’s not really any different than what you do when you rehab a property, right?!?

Facebook Real Estate Investing Strategy #2. Build A Facebook Page To Find Buyers

Next, build a Facebook page (to clarify: these are like Business profile pages — they’re different than your personal Facebook profile).

The advantage of using a profile page is: to build up followers who might not want to connect with you personally; to use Facebook’s post-boosting and advertising tools that are not available on your personal page; to access analytical insights that you might not get on your Facebook profile, and to capture more search engine traffic through strategic search engine optimization.

You can go in a couple of different directions here, depending on your brand. However, I like using a slightly more corporate brand for a Facebook Page. I tend to prefer adding more personal content on a personal page and more formal content on a business page, although this is not a hard-and-fast rule that I follow all the time for my clients. Whatever I post on a Facebook business page ends up on my Facebook personal profile… but not always the other ways around: I might post an investing blog post on both my Facebook business page and my Facebook profile, but if I was going to the movies with my wife, I might only post that on my Facebook profile. (In my mind: Your Facebook profile is “stream” of your personal and business life; your Facebook business page is the running a “stream” of the business-only aspect of your life).

Facebook Real Estate Investing Strategy #3. Build A Facebook Page To Find Sellers

You’ll often hear me say that the best way to get motivated sellers is through direct mail, and I still believe that. But maintaining a Facebook page for sellers can help you capture some search engine traffic and drive people to your seller website; with the right ads, you may also capture some motivated seller traffic that you wouldn’t get through direct mail.

Your seller page should be set up strategically to drive traffic to your seller website. Link out to your seller website and use that link as a call to action for sellers.

When you create a Facebook page for sellers, you won’t necessarily have as much connection between your personal profile and your seller page (certainly not in the same way that you connected your personal profile and your buyer page).

Frankly, I don’t think this is done very much — or very well — on Facebook right now… but that’s not to say it’s impossible. You should do it and spend 5-10 minutes a week on it to keep it updated and relevant. Even if you get one or two deals a year out of it, it pays off.

Facebook Real Estate Investing Strategy #4. Boost Your Posts

There are two ways that I love using Facebook ads. The first way is to use Facebook’s “Boost Post” ad tool to promote readership of your posts. Write a great post on Facebook and then spend some money to boost it. You don’t have to spend a lot to get a lot of readership. It’s an effective way to get more likes to your page, more readership of a post… and if you choose your post carefully, you can drive more readership to your website.

Start by writing an AMAZING post on your Facebook page. You might consider linking out to a blog post or video that you’ve created and published elsewhere. Then click the “Boost Post” button below the post to start advertising it. Carefully select your audience and spend a bit of money to have the post read widely.

Facebook Real Estate Investing Strategy #5. Advertise On Facebook To Drive Traffic To Your Website

Along with Facebook’s post-boosting ads, you can also use advertising to drive traffic to your website. There are three components to success here:

  1. You need a great offer on your website. Set up a specific landing page with a unique report and an opt-in form.
  2. Write a great ad for Facebook (and be sure to use a compelling picture!).
  3. CAREFULLY choose your audience — don’t just blast it out to anyone but choose a group that closely matches your avatar. Facebook’s audience-selection tools are very powerful.

Facebook Real Estate Investing Strategy #6. Share Your Ideas, Thoughts, Insights, Questions

There are many things you can share on Facebook but first and foremost, I believe you should be sharing YOUR OWN ideas.

When you share your own thinking, you help to position yourself. Even if you share personal experiences of what’s going on in your life right now, it’s still positioning. More importantly, when you share things you learn, successes you’ve had, and struggles you’re overcoming, you help to position yourself as a real estate investing expert… and that’s how you want to position yourself to prospective buyers. They’re looking for a “relatable” human being who is trustworthy and who is likely to take the right actions with their money. Keep this in mind as you post, and be sure to post frequently.

Facebook Real Estate Investing Strategy #7. Share Your Links

You likely create content in other locations — Twitter (including Medium and Periscope), Instagram, LinkedIn, YouTube, BiggerPockets, your own personal blog, and elsewhere. Share it all here. Let people know that you’re not just on Facebook but that they can find you and follow you at these other places as well.

This not only helps to position you as an expert, it also gets your name and brand in front of them in other places too.

Facebook Real Estate Investing Strategy #8. Share Your Images

Of course you may upload images and share them via a site like Instagram, but you should upload and host your pictures on Facebook, too, and talk about them on your Facebook profile and Facebook page.

Share images of:

  • Your real estate successes (like a great rehab)
  • Your investing success (like a big check you got from the sale of a property)
  • Your personal life (you and your spouse on a date night)
  • Your inspirations — like images of quotes that you find inspiring

Bonus tip: Don’t just share quotes that other people have said; create your own insightful quotes and get someone on Fiverr to turn them into inspiring quotes. Upload them to your Facebook profile and page and encourage people to share them.

Facebook Real Estate Investing Strategy #9. Share Your Videos

Of course you can link to videos in other places (like YouTube and Vimeo) but Facebook is trying to gain a larger footprint in the video hosting space. They want to host videos so people don’t go offsite to view them. So record videos and upload them to Facebook.

I see this as being a HUGE area of growth for Facebook in the coming years, and I suspect that they’ll favor Facebook-hosted videos over offsite-hosted videos in their search.

Here’s another idea…

Facebook Real Estate Investing Strategy #10. Create A Podcast Or Video Show And Host It On Facebook

Podcasting and video-casting are hot right now and I think this is a huge opportunity for investors to leverage this trend, plus Facebook, plus Facebook’s video trend, plus Facebook’s audience…

Instead of creating an audio podcast show and hosting it at a site like iTunes, create a VIDEO podcast and host it regularly on Facebook.

Right now, investors are creating occasional videos and posting them, or linking out to podcasts. But I think we’re at the perfect storm of trends and technology to make this happen on Facebook right now.

Facebook Real Estate Investing Strategy #11. Share Your Discoveries

Facebook is a very “share-friendly” environment where people freely share stuff they’ve seen elsewhere. I do this all the time and perhaps you do too — you share posts and videos and images and whatnot. I’ve included it here because I think you should do it frequently; however, I’m including it as its own strategy because I think it should be only PART of a much larger content-creation effort… and I think you should create more of your own content than reposting other people’s stuff.

Facebook Real Estate Investing Strategy #12. Write Facebook Notes To Provide Another Way For People To View Your Content

Facebook notes were total crap for a long time. They had just the most basic functionality and no one used them. But lately Facebook seems to be pouring more effort into them and allowing a broader range of functionality and design… making them a lot more like Twitter’s long-form content site, Medium.

You should continue to blog elsewhere (at offsite locations like your own business blog or a site like BiggerPockets) but consider incorporating some long-form posts on Facebook through its note function.

Facebook Real Estate Investing Strategy #13. Join Facebook Groups

There are many Facebook groups out there and they are a great way to connect with like-minded people. I confess that this is an area I have not paid a lot of attention to until recently. I did belong to Facebook groups before but just never really participated all that much. But now I’ve started recently and I wish I had done it sooner.

What I like about Facebook groups is that they are self-selecting affiliations. Which means, if you join a group of investors, most of the people in that group consider themselves investors. It’s huge to get in front of an audience like that.

So join groups that are associated with the type of investing you want to do. But don’t stop there: think about how your cash buyers would most likely identify themselves and then join THOSE groups. For example, do your cash buyers identify themselves as disgruntled stock investors looking for better returns? Then join stock investing groups.

Of course you shouldn’t just join these groups and start jamming out links to your investing business. But join, learn, participate, communicate, connect, and share from time to time about what you do.

Facebook Real Estate Investing Strategy #14. Start A Facebook Group For Investors

Joining a Facebook group is good… but starting a Facebook group is better. Think of a real estate investing Facebook group like your local real estate investors’ association (REIA). Who do you see as the expert of your local REIA? Probably the person who started it.

Well, your Facebook group is like a new local REIA started by you… and the fact that you started it will help to position you as an expert to other investors.

Facebook Real Estate Investing Strategy #15. Start A Private Facebook Group For Your Team

Facebook groups have privacy settings and you can set a Facebook group to private, turning it into a hub for you to direct your team. As your team grows, add people to your private Facebook group. Give direction, invite discussion, and share links and documents with others.

Facebook groups might not always be the best choice for team management but they are a good free choice for many investing businesses. Once you get bigger, you can always switch to a site like Basecamp but for most investors, a private Facebook group is very useful.

Facebook Real Estate Investing Strategy #16. Create Events

Events are another tool on Facebook and I think they are under-utilized right now but I suspect that Facebook will figure out a way to really rock out their event functionality.

You’ll likely be putting on events, whether webinars, seminars, launches, REIA events, open houses, etc. Start using events to help position you as an expert. You probably do a lot more events than you think (and, if you put your mind to it, you can probably create more events based on what you already do).

Facebook Real Estate Investing Strategy #17. Locate (And Attend AND CONTRIBUTE!) To Events

There are already many events in Facebook. Find some that are relevant to you and start participating in them.

I searched “real estate investing” in events and the search results returned a lot… although many of them had already expired. So this is an area that I think Facebook can really improve upon but if you do a bit of searching, you’ll still find events that you can participate in.

Like groups, events are powerful because people are self-identifying as investors in events about investing… so if you want to meet investors then start going where investors are spending their time.

Facebook Real Estate Investing Strategy #18. Integrate Facebook Comments Into Your Blog Post Comments

Okay, so here’s the deal: I’m not a big fan of blog comments. I think they’re spam-heavy, and there are many other ways that people can connect with you (Twitter, Facebook, etc.). There was a time when blog comments were great but I just doing see the ROI on it right now… even with tools like Akismet or Disqus to help you better manage comments.

However, if you are thinking about adding comments to your blog, I’m intrigued by the possibility of adding Facebook comments. I don’t think it erases all the problems you have with blog comments but I think it does help to promote the conversation in a channel that people are already using, plus it helps to cut down on spam (although it doesn’t eliminate it entirely).

So I’m including this as a Facebook strategy for you to consider although, in the interest of full disclosure, it’s not something I’m using. I’m helping one of my clients make the switch over to Facebook comments.

Facebook Real Estate Investing Strategy #19. Actively Search Out Other Investors And Friend/Follow Them

So far I’ve been describing Facebook as a positioning tool (with profiles can content) and a connection tool (with friends and followers) but it’s also a search tool. Don’t just passively sit there and wait for people to find you… go out and start actively hunting down other investors and connect with them. Friend them, follow them, like their pages, etc. Get active on other investors’ pages. This will help to position you as an active investor and it will attract investors to you in reciprocation.

Facebook Real Estate Investing Strategy #20. Build Relationships With People

Creating profiles and content on Facebook is not just about writing words. It’s ultimately to connect with people. I’ve listed a whole bunch of strategies so far but all of them are useless if you skip this one. Use Facebook to connect and communicate and build relationships with other people.

Post statuses that engage other people.

Write comments on other people’s statuses.

Write replies to the comments people make.

Like things that people write.

Ask questions (as statuses and as comments).

Wish people happy birthday.

… in other words, ENGAGE with people. Build relationships. Facebook is a great big party and the only way you’ll meet other people is by sauntering over to another person at the party and striking up a conversation. Period.

Social rules apply here. Don’t always make it about yourself and how awesome you are and how much of a return you can help people earn if they invest with you. Keep it real. Be authentic. Ask other people for their ideas. Share yourself and invite others to share themselves.

And just to be clear, I’m not just saying that you should only engage people that come to your profile or your page. There’s something else you should be doing actively…

Facebook Real Estate Investing Strategy #21. Comment On Other Investors’ Posts

As you connect with other investors — whether through groups or through those who friend your profile or follow your business page — be sure to comment on things THEY post. Go to their profiles and pages and comment on things that they’re talking about.

Facebook Real Estate Investing Strategy #22. Invite People To Message You To Learn More Info

As people engage with you, they’ll eventually become interested in doing business with you. One of the easiest ways to take the conversation further is to invite them to Private Message (PM) you to discuss further. Don’t share all your details or their details in public conversation; take the discussion private.

Think of Facebook as a key part of your real estate investing sales funnel: You capture their attention through your earliest introductions, then you build a relationship with them as you connect with them, and when they’re ready to take your business relationship to the next level, then you invite them to PM you.

Facebook Real Estate Investing Strategy #23. Carefully Choose Your Facebook URLs To Help Own Your Google Top 10

People search Google when looking for help in their investing. Will they find you? One way to help increase the likelihood that they will find you is to change the URL in your Facebook profile and business pages to be relevant to the search terms that people will be using. If you want to be found when someone searches for “Invest In Columbus Real Estate”, for example, then change your Facebook profile and page domains to include those keywords.

Here’s The REAL Reason You Can’t Find Cash Buyers

Can’t find cash buyers? Welcome to the club: There are MANY investors who can’t.

Investors give many reasons for a lack of cash buyers — from “I’m in a bad market” to “It’s a bad economy right now” to “There’s too much competition” to “There are too few of deals” to “Aliens took all the deals” (well, maybe not aliens).

But none of those are the REAL reason that investors can’t find cash buyers.

There ARE cash buyers out there. In fact, cash buyers collectively have BILLIONS of dollars available for real estate investing (yes, Billions with a B… that’s not an exaggeration). It’s actually obscene how much money is out there.

So why are investors having trouble finding these fat cat cash buyers?

The real reason is because investors aren’t communicating enough value to their cash buyers.

If you have a real estate deal, you have an opportunity to give a buyer a return on investment. Sure, the exact numbers and methodology might differ, depending on whether it’s a flip, rental, wholesale deal, multifamily, commercial deal, whatever.

But too few investors adequately communicate that value to buyers. They give details about the property itself, or confuse the situation with too many particulars. Or they generalize. Or they talk about value but don’t really talk about the value that is important to their cash buyers.

All a cash buyer wants to know up-front is what they can get out of the deal compared to how much they have to put in. That’s the value equation. They want to know return versus investment.

But I’m not just talking about how much MONEY they have to put in versus how much MONEY they get out of the deal. Don’t naively assume that every cash buyer just wants to get profit from the deal. There are other valuable returns on the investment as well, including safety, peace of mind, more time, less effort, bragging rights, the ability to own a specific type of deal, multiple extra strategies, an investment that matches a specific time horizon… gosh, I could go on and on here.

Case in point: I’ve turned down investments even though the capital requirement was acceptable but the time and effort required from me was not. In other words, I measured my ROI by the entire amount of money/time/effort I had to put into the deal versus the amount of money I’d get out of the deal (plus the amount of time and effort I would be saved). That kind of information dramatically changes the value equation on SO MANY DEALS.

So how do you communicate value to your cash buyer?

Well, it starts with knowing who your cash buyers are and what they are interested in

Cash flow? Security? Capital gains? Easy investing? Working in a specific state? Tax advantages? Building a portfolio for retirement? Diversification outside of Wall Street investments? Building a legacy? Getting to say they own real estate?

… There are MANY reasons people invest and you need to know what YOUR cash buyers’ reasons are.

THEN when you find a deal, you need to hammer home the value the property provides. Don’t assume that your buyers can figure out the value for themselves. They’re busy with other things and maybe have a ton of opportunities presented to them everyday. You need to make it explicitly clear what value your deal has.

In fact, I advise that you OVERWHELM your audience with value.

Identify the value and hammer it home over and over (and show how the deal has tons of extra value… even bonus value they never realized would benefit this). You need to bring the deal to the point where it’s ALMOST too good to be true. (Of course you should always present the deal ethically… I just mean that you need to identify the value your buyers want and then show them in no uncertain terms that your deal is exactly what they want.)

And here’s the great news: You can deliver all kinds of value even beyond the money. As I mentioned before, other elements of the deal the provide value include:

  • The deal’s safety factor.
  • The deal’s location.
  • The other components they get in the deal (such as: a turnkey deal might come wrapped in an LLC).
  • And don’t forget: You can also be a value — through sharing information and guidance. Many of my clients have this as an additional value add to their cash buyers. It’s huge.

Tear apart your entire business and locate ways to add value — perhaps ways you already add value that you aren’t exploiting, or ways that you can add value it you did something different. Get strategic. Get creative.

For example, for one client, I’m writing an ebook that walks clients step-by-step through the process of building a portfolio. And for another client, I’m creating specific autoresponders for people who are already buyers and now need to learn how to go to the next level by turning one or two properties into a dozen or two dozen properties.

Ultimately, find out what value is important to your cash buyer and make sure you provide an over-abundance of it. Then create marketing that shows them exactly how much value they’ll get. And when you hit that sweet spot, you’ll end up with more cash buyers than you’ll know what to do with! (That’s a nice problem to have).

The Brain-Dead Simple Answer To The Question: “How Should I Market My Real Estate Investing Business?”

When I connect with real estate investors, one of the first questions they ask me is about where they should be marketing their real estate investing business to find the best motivated sellers and cash buyers.

And my answer is brain-dead simple but laser-sharp effective. I always say:

“It depends where YOUR motivated sellers and YOUR cash buyers are paying attention.”

Real estate investing marketing success is NOT about a basic template of specific marketing channels that are combined together in exactly the right way with exactly the right information or social posts.

It’s not a plug-n-play formula of “1 Twitter account plus 1 Facebook account plus regular postcards equals ridiculous levels of success.”

Unfortunately, real estate investors are led to believe this from the gurus and experts who make it look easy and never really fully explain how to effective market a real estate investing brand.

That’s why I’m here. 🙂

I’ll give you the simplest, fastest way to market effectively for the right motivated sellers and cash buyers.

First, stop trying to copy the the big guys exactly. It’s folly and you’ll only waste your money. No two real estate investors are exactly alike. Each one serves a different market and a different motivated seller and a different cash buyer.

Let’s say you’re an investor in Cleveland Ohio who buys properties from probate sellers and who then creates turnkey investment opportunities. You’ll STILL serve a somewhat different market than another investor who invests in Cleveland and buys from probate sellers and sells turnkey. Your differing personalities and levels of expertise and network and skills will combine to create slightly different brands… and therefore you might connect with sellers and buyers in a different way.

Second, figure out EXACTLY who you are and what you do and who you are connecting with. Sit down with a pen and paper (old school!!!) and list out what markets you work in and what your sellers and buyers are like.

Third, figure out what value you provide sellers and buyers… don’t miss this step because it’s essential to creating ANY communication that will compel your seller or buyer to act.

Fourth, identify exactly where your sellers and buyers are paying attention. Twitter? Facebook? LinkedIn? Magazines? Television? Radio? Newspapers?

Yeah, I listed television and radio and some of you are reading this and thinking “are you crazy? That’s so expensive!!!” and then you’ll go out and spend a ton of money on cheap marketing that reaches a wide audience ineffectively and delivers zero return on your investment.

Unfortunately, too many real estate investors value a marketing channel by whether they think it’s affordable or not… instead of whether it delivers the intended results.

There are no bad marketing channels… even seemingly expensive marketing channels can be good… it all depends on what your target audience is paying attention to.

If you are mailing out a ton of direct mailing and getting crappy results then your current direct mail strategy is not a good choice for your intended audience… even if the big real estate investors are killing it with this strategy. (You should test some slightly different language in your copy and see if that solves the problem, and then test a different strategy altogether).

Twitter might be great for you if your audience is there and paying attention and seeking answers. But if they’re not then it’s not for you.

Heck, if your target market is ignoring all marketing because they are too busy at their kids’ softball games then that’s great news: Go sponsor the team, rent a hot dog cart and give out free hot dogs and meet with parents as they load up their dogs with mustard, hand out your business card, give out labelled bottled water, give prizes, whatever.

You see my point? The way you market doesn’t really matter actually. Only the results. And if you want results in your marketing effort then you have to figure out the best way to communicate to YOUR motivated sellers and cash buyers.

The bottom line: Just figure out where your motivated sellers and cash buyers are, and market to each of them there.

These Are The 3 Most Effective Brands For A Real Estate Investing Business

Every business has a brand.

Yes, every single business.

Even your real estate investing business has a brand (whether you think it does or not, and whether you’ve intentionally done anything with your brand or not).

Since every business (including your real estate investing business) has a brand, you might as well take charge of your brand and build it intentionally.

Building your brand intentionally gives you the most control over how others see you, whether they do business with you, and what they can expect from you when you work together.

I’ve been helping real estate investors build brands for years. I’ve observed, made notes, tested, failed, succeeded, learned, and built a significant playbook on real estate investing branding. Yeah, I boasting. Whatever. It’s the result of years of toil (mostly good toil) and I’m proud of what I’ve built and how I can help people. From all of this work, I’ve found that there are really just 3 types of real estate investing brands. Of course there’s a lot of subtle variations within each of these 3 but there are 3 big categories of real estate investing brands.

So if you’re thinking about how to brand your real estate investing business, consider how each of these brands might play out for you. Here are the 3 in no particular order…

The Corporate Brand

With a corporate brand you position the company first. Usually the business name is prominently displayed on the site. There are often images of the properties you work with. Images of people on the site are often stock images of ideal customers or, professional headshots in an “Our Team” page.

Memphis Invest (they’re a client) is an example of a corporate brand.

The corporate brand is the most formal of the three brands I’m talking about in this post. (It doesn’t have to be so formal that it seems like you are a robot sent from the future to generate cashflow, but the brand typically has a formality to it).

At times, this corporate brand can impart a “big business” feel to your investing company (although that’s not always the case, especially if you use the corporate brand approach but work toward a “boutique firm” feel).

This brand scales really well so if your business grows from a one-investor-operation to a team, there is no real impact on the brand itself.

This brand works well with professional, experienced investors and high net worth investors. And if it doesn’t seem too formal and bureaucratic, it’s also a good brand when dealing with sellers because they can get a sense of assurance from the structure and professionalism (however this is a fine line to tread so be careful).

I should warn you, though, that there are a BAZILLION of these brands out there already (most done poorly but they’re out there anyway) so you need to find a way to be unique among them.

The Celebrity Brand (or) The Lifestyle Brand

The celebrity brand positions YOU as the brand. You’re the rockstar investing expert who can help sellers sell fast or buyers buy for massive cashflow. Sometimes it’s all about you and your larger-than-life personality… but sometimes it’s about your lifestyle and how real estate investing lets you life your life on your terms.

Donald Trump (not a client) is an example of a celebrity brand. He’s got a massive personality that is notable and magnetizes people, and his gold-plated lifestyle also adds to the brand. One of my clients, Mark Evans “The DM”, loves to travel the world so we have positioned him as a “world-traveling virtual investor” (meaning he can invest no matter where he happens to be). Another client, Sunil Tulsiani of the Private Investment Club, has positioned himself as “The Wealthy Cop” because he used to be a police officer and is now a full-time investor and founder of an investment club.

The celebrity brand is usually far less formal. The person themselves (or the lifestyle they live) is front and center.

All the content in this brand — from websites to blogs to emails to images — all center around the person or their lifestyle. In some cases (with a few exceptions) a lot of the content comes directly from you, so your blog might say: “I was climbing in the Himalayas last week when an investor called to do a deal…” The language is “I”, “Me”, “My” to help establish YOU as the brand.

This brand is harder to scale because the entire brand is built around one person and that can sometimes cause confusion among investors if they think the one investor is doing everything behind the scenes. (There are ways around these, such as by mentioning that you have a team). It’s not impossible to scale but there can be challenges.

This brand is also harder to break free from if you want to do something else or if you start on the wrong foot. One example (outside of the real estate investing space) is Tim Ferriss and his Four Hour Work Week. This is a celebrity/lifestyle brand and Tim has said publicly that the “four hour” piece of his brand has been both a blessing and a curse because everyone thinks that Tim really only works four hours a week… when even he admits that it’s not true.

This brand works well if you have a great angle and/or a big personality or ego. (Nothing wrong with that). For an angle, you need something that will attract your ideal target market. For example, investing from the beach, or cellphone investing, or investing in your underwear, or investing by the pool, or investing from your South American villa, or investing from your private jet, or investing from your motorcycle, etc. See where I’m going with this? Your angle needs to be some attractive aspect of your lifestyle that makes other investors think: “I want that!”

This brand works well to attract new or experienced investors (and depending on your brand, you can increase one or the other). I don’t recommend this brand when working with sellers, since you don’t want to put your flashy lifestyle as the front-and-center piece when you’re talking to them. (However, it’s possible that a celebrity-style brand may work with sellers but your celebrity will need to be built around generosity and helping others).

If you don’t like the spotlight, don’t pick this brand. However, this is probably the fastest way to create a unique brand.

The Educational Brand

The educational brand is, as the name suggests, focused on educating others. The entire brand is built around showing others how to achieve their goal, whatever that goal might be (selling fast, buying for cash flow, flipping, wholesaling, whatever).

This type of brand is slightly more formal (like the corporate brand) but most importantly has a layer of instruction to it.

This is a great brand to build if you want to attract brand new investors or if you want to focus on building a passive income stream of information and coaching. My client REIN (the Real Estate Investment Network, a Canadian network of investors) does this very effectively.

The potential is also here to attract sellers by educating them, however I’ve seen a lot of seller education brands struggle because they potentially educate sellers out of selling. (I’m not saying it’s impossible to build a seller education brand; I’m just pointing out the challenge).

When done appropriately, you can do deals with your students using an educational brand — you just need to be cautious that you don’t come out of the gate swinging with deals when the student might want to take a slower approach. One challenge, however, is that many people start out as real estate investing students and they STAY as students and rarely move forward. So a component of your education should include encouraging them or enticing them to take action.

In many ways, this brand straddles the fence between the formality of the corporate brand (which tends to be more trusted among students) and the lifestyle aspect of the celebrity lifestyle brand (which tends to attract more students), but the most important thing is to give good instruction. The more instruction you give — the more step-by-step and easy-to-follow instruction, the better for your students to become your investing clients.

This brand can be easier to scale because a lot of the information can be automated through autoresponders and video and PDF ebooks/reports so it can take a lot of work to set up initially but you can potentially do a lot of deals to your students later.

There are many educational brands out there (and it’s growing all the time) so you need to find your own unique angle.

The Hybrid Brand

I said there were 3 brands, and that is true. You’ve just read about them. But I realized that there’s technically another brand — a hybrid of the 3 above. For example, with the right approach, you can build a hybrid model of 2 or all 3 of these. A good example from among my clients is Kent Clothier, who has built a very professional investing brand (it’s a celebrity brand but it’s ALMOST corporate), and he is a very prolific educator.

So What Should You Do???

If you’re not sure where to start, consider the following:

Consider who your avatar (ideal target market) is. The more experienced your buyers are, the more formal they may want to be. (i.e. they may not necessarily be attracted to education or your lifestyle). I have a client who is somewhat famous before becoming an investor and we were going to build a celebrity brand for him… until we analyzed his target market and realized that they were actually more famous than he was. So it wouldn’t make sense to go with a celebrity brand, instead we’re building a corporate brand.

Think about whether you want to build multiple brands (one for sellers and one for buyers, which you should do if you are using a celebrity model for buyers — you need something for sellers) or whether you only want to build one brand (which is easier to do when using the corporate brand). With a corporate brand, you can put a buyers side and a sellers side on the same website pretty easily. With a celebrity brand, you should only focus on one and keep the other very separate.

Decide if you like the spotlight or not. (Nothing wrong if you do; nothing wrong if you don’t… either way, it helps to inform you of the direction to take).

Narrow your focus a little and then test out each approach. You don’t have to invest a lot of time or money but just do a bit of brainstorming and think about whether you can sustain a one-post-a-week celebrity lifestyle blog for a year, or whether you have the experience to deliver helpful education to students.

There are so many possibilities and variations but these are the 3 brands I build for my clients over and over and over again.

Copywriting Response Rates: The Myth, Mystery, Beauty, and Damnable Frustration (And Why I Rarely Share My Response Rates When Someone Asks)

One of the reasons I was attracted to copywriting in general, and direct response copywriting for real estate investors specifically, was the idea of response rates — the ability to accurate measure results from your work.

Marketing should not be considered an art, it should be considered a science. Every ad is a test and every response rate is the data to help you draw a conclusion.

Often, prospective clients ask me about my response rates. They say, “I’m thinking of doing a direct mail piece to find cash buyers and I’d like to send out a letter. What are the response rates you get?”

I have mixed feelings about this question. On the one hand, I absolutely LOVE that they care as much as the result of the ad as they do about sending it. (That is a surprisingly rare mindset). On the other hand, they’re asking a question that is almost impossible to answer.

I know what my response rates are for nearly every type of copy I write. But I HATE giving out a specific number as “proof” of my ability to write copy. On any type of copy, my response rates vary: Some have been infuriatingly below industry standard, some are at industry standard, some are above industry standard.

I’ve seen my work falter. Yeah, I’ll admit that. I’ve also seen my work sell out a client’s project by 100%. (I’m happier to admit that one!) I love measuring responses and I’m generally proud of my response rates but here’s why I don’t like talking about specific response rate numbers:

Response rates are only part of the picture.

I’ll use an analogy to explain. When you go on a trip, you put gas in your car and you probably have some expectation that the mileage you get from that tank of gas will get you a certain distance.

BUT… It assumes that you have a car (and not just a gas tank). It assumes that you have maintained your car so it’s working at maximum efficiency. It assumes that you won’t just leave your car idling at the grocery store while you run in for beef jerky and energy drinks for the trip. It assumes that you have adequate air pressure in the tires. It assumes that you aren’t driving into a massive headwind while towing a trailer. It assumes that you are driving on a generally flat ground at sea level and not through winding mountain roads. Heck, it assumes that you’re actually traveling on a road.

Think of my copy like gas in the gas tank. My response rates are like the mileage you’re expecting to get. Like a car salesperson, I can tell you what the expected mileage is based on past experiences but there are a lot of assumptions wrapped up in that number. Your experience might be totally different. Here are some interesting observations I’ve made over the years:

  • I put together some postcards for a real estate investor that got an insane response rate. Unfortunately, the client’s sales funnel wasn’t fully set up so they got a great response rate from the mailing but couldn’t deliver on what they had promised in the postcard.
  • I created an client’s ad for a real estate investing magazine that, at first, seemed to have a dismal response rate. But it continued to deliver responses a full year after the magazine was published and turned out to be one of the best marketing investments they made.
  • I wrote a sales letter for a wholesaler that was pretty good and I was hoping for a 25% response rate from it (which I would be happy to get on that particular offer). I don’t know what percentage the sales letter actually delivered (we lost track of the number of letters that went out) but the client sold out and continues to use that sales letter.
  • And here’s another story that happened to a client of mine (although I wasn’t involved in this story, unfortunately): My client was getting dismal response rates on a mailing so he tested a new mailing like crazy and sunk A LOT of money into testing. Now his mailing is incredible but it was a journey to get there.

I have more stories like that. Way more. And I’ve learned something really important: Good copy is about response rates (and we all should pay attention the response rates of our marketing) but those response rates aren’t necessarily a specific, transferable number to other investors. I may get a GREAT response rate from a sales letter for one client but it doesn’t mean I’ll get you the same response rate from a sales letter.

To get a good response rate on your project, here’s what you and I need to do when we work together:

  1. Complete a ton of research. (Seriously. Just when you think you’ve done enough, you’re actually just starting.) Do 80% research and 20% copywriting. Sometimes this ratio doesn’t work out (oftentimes it doesn’t work out) but it’s the ideal that we should all aim for.
  2. Carefully choose the right market. You can’t just flood the market with postcards; you need to find a way to narrow your list and identify only those people who are likely going to want what you have to offer.
  3. Create a good offer. (Preferably, a REALLY good offer.) Here’s a huge problem in real estate investing: Newbie investors hear about all these “no-money-down, no-real-work investing” strategies and they try to adopt those bare minimum strategies to start. But what they really do is offer barely anything to their sellers and buyers. Real estate investing is a service that needs to be sold, just like anything else in the world, and the better your offer, the better your response rate will be.
  4. Build a scalable sales funnel. Oh gosh. If I had a nickel for every time this was a problem… Your marketing will likely create a response and you need to be ready for it. In my opinion, getting people to call your cellphone in response to a postcard mailing is a bad idea. It’s not scalable for you and it’s not attractive for the caller if they have to leave a voicemail.

Good copywriters are “numbers-focused” and the response rate is important to them. As a real estate investor who is investing your hard-earned money into your marketing, response rates should be important to you too. But a response rate in and of itself is just a number, devoid of any context. A one percent response rate might sound bad in one situation and amazing in another situation. A 25% response rate might say “hey, this copywriter is amazing” or it might say “hey, the offer was ridiculously underpriced.”

And asking a copywriter for their response rates is, in my opinion, no different than asking a prospective employee to give you their resume. Everyone makes their resume look shiny and copywriters are going to give you the best response rates they’ve received.

Yeah, I do that because I’m proud of my response rates and people want to know the numbers. But don’t hire me because I’ve had good response rates.

So, how do you decide whether to hire a copywriter for your work? Well response rates can be one piece of the puzzle. Copywriting experience is another. Industry experience is another. Owning the “control” of a letter is good, too. (A control is copywriter-speak for the sales document that a company mails over and over. A copywriter who writes the best performing sales letter, for example, owns it as a “control” until another copywriter comes along and writes a better-performing sales letter. Then that second copywriter owns the control).

But again, these are only part of the story. A really successful copywriter will also need to depend on you, your market, the offer, and the timing of the offer to help them. I think of a company that created a really great offer and unveiled it… on September 11, 2001. Even the best offer will be eclipsed by other events — sometimes outside of your ability to manage them.

I’m not making excuses for why some copy works and some doesn’t. Rather, it’s my desire to point out that good copy works in collaboration with many pieces of your business (and from outside sources like the marketplace and even a little luck). If you are going to hire a copywriter, you need to think about the big picture.

You can hire a great copywriter to deliver copy that has an amazing response rate and you can still lose money in your business.

When people call me up to write “a postcard” or “a webpage”, I never take the project because I know that my work will not be as effective. Rather, I only accept clients who are thinking about the big picture — not necessarily asking me to write it all for them but rather thinking about how the pieces I create will fit in with the pieces that are being created by others… all toward building a bigger, better, scalable, more profitable sales funnel.

Ultimately, it’s your real estate investing sales funnel and the components that make up that sales funnel that will determine the response rate of the copy and (more importantly) the success of your offer.

So hey, ask me about response rates. But don’t stop there. Ask my about my copywriting experience and real estate investing experience. Ask me about the controls I own. And most importantly, ask me about how your real estate investing sales funnel can grow when all the right pieces are put in place.


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OP-ED: JIM HUGHES PREDICTS NJ’S POSTSUBURBAN ECONOMY, AND IT ISN’T PRETTY New Jersey is known for many things, not all of them wonderful. Since World War II, with apologies to Bruce Springsteen and Tony Soprano, it is best known as being the most suburban state in the country. The United States suburbanized rapidly after the […]

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NJ Home Sales Remain Strong in 2017

From the Otteau Group: In January, the number of contract purchases by home buyers exceeded the same month in the prior year for the 29th consecutive month, reflecting a 14% increase over January 2016. Considering the 15% increase (y-o-y) in January of 2016, home sales have increased by 31% over the past 2 years. This […]

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Latest Qualification Jobs

Check Your Email To Activate the Confirmation Link

Bihar Gramin Bank Recruitment 2015 406 Various Posts

Bihar Gramin Bank Recruitment 2015

Bihar Gramin Bank has advertised a notification as Bihar Gramin Bank Recruitment 2015 to fill up 406 various posts. Job hunters who are searching for banking jobs they can apply for Bihar Gramin Bank Vacancies 2015 through online registration on or before the end date.

Total No. of Posts406
Opening Date for online Registration23rd January 2015
Closing Date for online Registration6th February 2015

To know other important details like vacancy details, selection process, Qualification, and How to apply etc, candidates can go through the beneath segment of this page equipped by

Vacancy Details:

Name of the PostNo. of Vacancies
Officer Scale-III05
Officer Scale-II (General Banking Officer)20
Officer Scale-II (Agricultural Officer)13
Officer Scale-I133
Office Assistant (Multipurpose)235

Educational Qualification:

The candidates must have qualified in the RRBs-Online CWE organized by IBPS in September/ October 2014 and other eligibility will be considered as per the as per RRBs CWE-III advertisement.

Latest Bank Jobs

Application Fee:

  • For SC/ ST/ PWD candidates: Rs.20/-
  • For others : Rs.100/-

Mode of payment:

The payment of application fee will be made through CBS at any of the Branches of BIHAR GRAMIN BANK, by means of a either Payment challan or NEFT from Branches of Other Banks.

Pay Scale:

Name of the PostSalary Details
Officer Scale-IIIRs. 25700-31500/-
Officer Scale-IIRs. 19400-28100/-
Officer Scale-IRs. 14500-25700/-
Office Assistant (Multipurpose)Rs. 7200-19300/-

Selection Process:

Candidates will get preferred on the basis of performance in RRBs- CWE-III conducted by IBPS in September/ October 2014 and Personal Interview.

Bank Interview Que & Ans

How to Apply?

  • Willing candidates can apply through online mode by visiting the official website i.e.
  • Press on “Recruitment” tab from the menu bar.
  • After that select the appropriate link to apply online and fill the details in the form.
  • Upload the passport size photograph and signature in the proper manner.
  • Now submit the form and take a print out of filled in form for future reference.

Procedure To Fill Online Form

Important Date

  • Opening Date for online Registration and payment of fee: 23rd January 2015
  • Closing Date for online Registration and payment of fee: 6th February 2015

For further details, you may check Official Notification.

Something That You Should Put An Eye On

Bank Exam PatternHow to Get Bank Jobs
Eligibility for Bank JobsBank Salary
Bank Preparation MaterialBank Online Test
Bank PO Commonly Asked QuestionsBank PO Exam Preparation Tips
Bank Placement PapersBank Clerk Study Material

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Potatoe Growing st(8)12-5-2014 - 1-6-2014

Photos 1-3 were taken on the 12-5-2014 showing my POTATOES are starting to grow in my first pallet section and my 2nd and my 3rd lot is growing ok too. Photos 4-6 were taken on the 21-5-2014 showing my potatoes are growing. Photos 7-10 were taken on the 1-6-2014 showing how my potatoes are growing.

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Complete Analysis On The Cost To Connect A Cooker In Clapham

A lot of folks have the tendency of waiting for a plumbing emergency to take position therefore that they can pick plumbers. However, it’s been unearthed that an ideal moment for choosing a plumber is briefly before you could have a plumbing issue. This is because you can have ample time to transport out your research amicably. It is important to find help the moment you get something wrong with your bathroom or basement brought on by leaks. You can find so many plumbers on the market market nowadays, and in regards to creating the best decision, it may be really daunting particularly if you may not have a qualification of where to begin. Homeowners are very advised to look out for red banners when it comes to selecting plumbers therefore that they can lay practical the best. There are a few slants that you need to use which could allow you to in making the right choice when it comes to selecting plumbers. All you’ve got to accomplish would be to allow your fingers do the strolling, and you are good to go. There’s undoubtedly that many technicians handle plumbers immediately and as such, they could offer you the info you have to know of a plumber. Click on the following website, if you’re looking for more information on cost to connect a cooker in clapham.

The info a contractor might offer you concerning a certain plumber could be in the shape of the work he does and the price he offers. While here is the event, you are able to thin down your search in applying this data to find the appropriate plumber for you. There are numerous homeowners who have used the services of plumbers before. As a result, it is very important to contact the homeowners that you trust and allow them advise you about the plumber entailing the very best and getting reputation. This will help you for making the best choice in the extended run. There are a few realtors who are associated with recommending plumbers to homeowners who need them. As such, you can use this chance to let a realtor help you in selecting the best plumber for your requirements and requirements.

It is essential however to get the realtor who helped you in getting the home you are residing in. The key reason for doing this is because the realtor will guarantee he’s encouraged for you personally the very best plumber so as to keep you as a repeat client. Since there are lots of plumbers about, which means the purchase price will tend to differ as well. As a result, it is very important to ask for the purchase price before choosing a plumber. Generally, you’ll discover that those plumbers that are extremely reputed can tend to offer you a quote first. As a result, it is important to be really keen when that is performed to prevent any confrontation across the way. As well as that, assure you have identified the warranty being provided by different plumbers in order that you possibly can make the proper choice. Remember, the plumber is designed to guarantee you that the plumbing work will undoubtedly be due in a particular period that moves submit give together with your needs.


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Sunday, 29 March 2015

Zionism as Racism - Jim Crow in the Levant

The Israeli elections have had the salutary effect of exposing in the most overt way the streams of racism in Israeli society and political culture.  Adalah is a Palestinian human rights group that has been working in this area for many years.  Its members must feel grimly vindicated.

In Israel, racism is the winning ballot

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Internationally Funded Visits

Your Regional Education Coordinator, in conjunction with the Membership Coordinator, is responsible for scheduling the internationally funded visits. Funded visits are allocated as

A total of 15 internationally funded education visits to chartered chapters is allocated. The focus of internationally funded visits is education, administration or issues regarding membership. Internationally funded visits should not be used for “get acquainted” visits.

Prospective chapters require two musical and two administrative visits in order to fulfill their chartering requirements. Typically, one visit would occur when the chapter is in Step One and one would occur when the chapter is in Step Two. (If determined necessary, a third musical visit may be granted with permission from international.) The musical visit should be made by the Education Coordinator or her designee. The administrative visits are made by the Membership Coordinator or her designee.

Two internationally funded visits are available per year (maximum two years) for chapters in revitalization. The regional management team chooses the visitor based on chorus need.

To request a visit, use the email links above (Education or Membership Coordinator) and include the reason for your request, the requested faculty and desired dates.

katshaverEducation – Internationally Funded Visits


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Jersey decrim goes to Senate

New Jersey Legislature Considering Marijuana Decriminalization

The New Jersey Legislature is poised to decriminalize marijuana posession, but Gov. Christie may veto the bill

In recent years, marijuana has started to gain a reputation as a “soft drug” that is less dangerous to society than harder drugs like heroin, cocaine or methamphetamine. However, changes in public opinion do not necessarily translate into changes in the law. In New Jersey, possession of even small amounts of marijuana is still considered a serious drug crime.

Under current law, possession of 50 grams or less of marijuana is a disorderly person offense punishable by up to six months of incarceration and a maximum fine of $1,000. The sale of any amount of marijuana is a felony. Even a conviction for selling less than an ounce of marijuana can bring 1.5 years in prison and a fine of up to $25,000.

This may change soon. In June 2012, the New Jersey General Assembly passed a law that would decriminalize the possession of small amounts of marijuana. If the bill becomes law, persons caught with 15 grams or less of marijuana — a little more than half an ounce — would only be required to pay a modest fine. The penalty would be $150 on a first offense, and would increase with each subsequent violation. After the third offense, an individual could be ordered to undergo a drug evaluation.

The bill has been sent to the Senate for further action. Governor Christie has indicated that he may veto the legislation, but the bill’s authors are hopeful they can persuade him to sign it into law.

Marijuana Crimes Have Long-Term Consequences

Even if this bill does become law, it is important to take marijuana charges seriously. A New Jersey marijuana conviction can have a whole host of consequences beyond fines and incarceration.

For example, drug convictions can render students ineligible for many types of financial aid. In addition, drug convictions will show up on a background check and could prevent a person from getting a job or qualifying for a professional license.

An experienced criminal defense attorney can work to minimize the negative consequences of a marijuana conviction. In some cases, the attorney can even keep the crime off a person’s record or help get the record expunged after conviction.

If you have been charged with a New Jersey marijuana crime, don’t make the mistake of trying to handle the charges yourself. Talk to a criminal defense attorney who can help protect your future.

Article provided by Rudnick, Addonizio & Pappa


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Chips and Crisps for Lunches or Snacks

For Moms, Recipes
on July 27, 2012
Chips and Crisps
Mark Boughton Photography / styling: Teresa Blackburn

Bake up pita bread, sweet potatoes, poppadoms and wonton wrappers for new crunchy snacks that will satisfy the munchies and travel well in school lunch bags.

Sweet Potato Chips: Cut unpeeled sweet potatoes into very thin slices. Coat with olive oil cooking spray. Sprinkle with turbinado sugar, cayenne pepper and kosher salt. Bake at 400F for 18 minutes.

Pita Chips: Cut pita bread into triangles. Spray with nonstick cooking spray. Sprinkle with Parmesan or feta cheese, oregano and pepper. Bake at 400F for 12 minutes.

Sesame Wontons: Place wonton squares on baking sheet. Combine 2 tablespoons each honey and soy sauce and  1⁄2 teaspoon garlic powder. Brush on wontons. Sprinkle with sesame seeds. Bake at 400F for 7 minutes or until browned and crisp.

Poppadoms: These crisp Indian snacks puff up like magic in the microwave. Coat with olive oil cooking spray; sprinkle with onion salt and garlic powder and microwave according to package instructions.

Found in: For Moms, Recipes


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Friday, September 23, 2005

Hop on the bandwagon and draw a pig.

Blogger Jules said...

Consider that a bandwagon hopped on by me!

My pig:

1:18 PM
Blogger TessaJ said...

Why can't I post my pig in my blog??? I'm following the directions, for real....

1:23 PM
Blogger Jules said...

I found that I couldn't get it to post on my blog either. So I saved the image and then uploaded it. (Right click on image, select Save As, then use the photo icon on the Blogger Compose toolbar to upload the photo)

1:27 PM
Blogger TessaJ said...

It worked! Thanks!

1:41 PM

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Thursday, February 08, 2007

A Beautiful Day

Luna Park with Will

Blogger eurobrat said...

It's 40 below here today. These pictures make me feel warmer :)

3:18 PM
Blogger The Late Bloomer said...

What brilliant photos! And an exquisitely beautiful blue sky, you are truly lucky down there...

Pretty dismal humid winter here in France these days; I really need some warmth.

Julia, I just wanted to pass on this link to you, given your interest/admiration/worship/adoration of M. Bourdain, in case you haven't seen it already:

Of course, you're usually on top of all this stuff, so you've probably already picked up on it... And forgive me if I could have linked that better; I'm still trying to make my way around this blogging world with my technical inefficiencies.

Enjoying your blog, as always!

12:01 AM

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Rules and Code of Conduct

The Research Institute is suitable for a class size of between 20 and 40.

CEGEP or first-year university students in a social science research methods course or research-oriented course in the social sciences.

For students to play a scripted role in the inquiry-based setting of a research institute.

The Research Director invites Research Scholars from a variety of social science disciplines to produce research proposals around a complex research problem (the theme of the game).

A series of scheduled activities, including writing seminars, working groups, peer reviews and panel sessions, is held at the Research Institute.

Can be compressed into six weeks; easily extendable.

Divided into four stages – SET-UP, RESEARCH PROPOSAL ASSEMBLY, REPORT-RESPOND-REVISE AND FINALIZE – played out over a six-week period and easily adaptable to a lengthier time period. Can also be a mid-semester sequel to the Fund$ Game.

The scenario begins the moment the assignment instructions are delivered and the roles assigned. The teacher plays the part of Research Director at the fictional Research Institute. The Research Director guides the Research Scholars through the process of writing research proposals with a competitive advantage, eventually qualifying them for entry in the Collegiate Contest, the final scenario.

Inquiry-based role-play scenario. The intention is to liven up the learning environment, to make learning about the research process less of a passive endeavour and more of an immersive collegiate effort.

For college-level research methods students to experience firsthand the collegial and multidisciplinary production of social science research proposals.

Respect for the well-being and integrity of research participants and full and voluntary adherence to scientific protocol and government laws and regulations govern behaviour at all levels of research.

The Research Institute Code of Conduct is drawn up in light of these multiple scopes. Even though it is a game, the specific prescriptions in the Code are rooted in the ethical rules governing researchers.

The Code of Conduct should be followed not just as a means to be “a good sport” but as a way to “behave your way into the world of professional research.”

The multiple scopes of Research Ethics

To ensure the role-play experience is conducted in a professional manner, the players are expected to follow the Code of Conduct. Adherence to this Code of Conduct may be evaluated.

Check off items to signify your comprehension and agreement to abide by the rules that apply.

  • The participants understand that each player has specific role tasks to perform and agree not to take what is said or done in role-play as a reflection of someone’s personal views or real-life behaviour.

While role-playing, the Research Scholars agree to behave in a manner befitting scholars. This involves

  • Following protocol with regard to the ethical treatment of human subjects;
  • Practising intellectual curiosity;
  • Thinking independently;
  • Showing openness and understanding toward other perspectives;
  • Being responsive (not reactive) to criticism;
  • Passing judgment based on principles of scientific merit, accuracy and fairness in dealings;
  • Providing constructive input into the review process;
  • Crediting sources either verbally or in a written bibliographic form;
  • Avoiding or calling out scientific misconduct such as falsifying information, cheating or plagiarism;
  • Being prepared and on time;
  • Avoiding colloquial, emotional or non-academic expressions;
  • Referring to each other respectfully (e.g., “ Dr. Smith”).

While role-playing, the Research Director (teacher) agrees to behave in a manner befitting the director of a research institute. This involves

  • Holding the research scholars to account, reminding them of their rights and duties;
  • Ensuring that tasks are performed according to recognized standards;
  • Providing structure, guidance and timely feedback;
  • Encouraging fair play;
  • Addressing scientific misconduct or offenses to the code of conduct should they emerge, which could include some form of sanction (e.g., removal from panel, loss of privilege…).


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