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What is the difference between Buffer Pools and Covering in CA Datacom and are there any performance gains for using Buffer Pools versus Covering?

Article ID: 17489

Updated On:

CA Datacom CA DATACOM - AD CA Ideal CA CIS CA Common Services for z/OS CA 90s Services CA Database Management Solutions for DB2 for z/OS CA Common Product Services Component CA Common Services CA Datacom/AD CA ecoMeter Server Component FOC CA Easytrieve Report Generator for Common Services CA Infocai Maintenance CA IPC Unicenter CA-JCLCheck Common Component CA Mainframe VM Product Manager CA Chorus Software Manager CA On Demand Portal CA Service Desk Manager - Unified Self Service CA PAM Client for Linux for zSeries CA Mainframe Connector for Linux on System z CA Graphical Management Interface CA Web Administrator for Top Secret CA CA- Xpertware

  1. What is the difference between Covering and Buffer Pools?

    The are several significant differences between having a secondary ?devoted? buffer pool and a ?devoted? covered area.

    • The additional buffer pool works just like buffers in DATAPOOL (DATA and DATA2) and SYSPOOL (IXX and DXX) buffer pools.

    • Devoted buffer pools use all of the same re-use and high-performance buffer search logic that has been developed over the years for standard buffer pools.

      • Covered memory uses either a data block slot/memory slot mapping (Covered First) or a LRU mapping (Covered Active).

    • Devoted buffers handled selected tables index/data blocks and are loaded and managed the same as standard buffer pools.

      • This differs from covered as covered areas are used to hold data blocks that have been loaded to a buffer and then later used to restore that data block to a buffer when requested.

      • In the case, that a devoted buffer pool has the same memory as the covered area and is only managing the same area as the covered area, the devoted buffer pool should be faster as it does not need to ?pass through? a buffer like a covered block does.

    • There are some limits for the devoted buffer pools in V14

      • Devoted buffer data pools used for data buffers are restricted to 31 bit storage the same as DATA and DATA2.

        • So a shop that in 31 bit memory constrained with the existing DATA and DATA2 would only be able to add a DEVOTED data buffer pool if they shrank the DATA and DATA2 pool.

        • This is not the case with IXX and DXX as they can be set to 64 bit in V14.

          • Data buffer pools are allowed to be set to 64 bit in V15.

        • DBIDs using the devoted buffer pools must use ACCESS Optimized and URI

      • Devoted buffer pools currently share (in v14 and v15) the same 99,999 buffer pool limit the standard pools have

        • In other words

          • DATA + DATA2 + FLEXPOOL Cannot exceed a total of 99,999

          • IXXNO + FLEXPOOL or DXXNO + FLEXPOOL ?. Cannot exceed a total of 99,999

          • Devoted Buffer pool (IXX01) Cannot exceed a total of 99,999, and so on

    A devoted buffer pool does has certain advantages over covered memory when the devoted buffer pool can provide the same data block coverage as the Covered memory.
    However, Covered allows you hold much larger amounts of data in Covered memory (9G maximum per index/data area). Limit on covered areas = system limit on MUF region 64 bit size.
    Compare this with 99,999 4K data/index buffers which can hold only 390M or even at 32K buffers, the maximum data coverage is about 3G per devoted buffer pool.
    Each devoted buffer pool buffer does have a small footprint in 31 bit storage so while the IXX/DXX devoted buffers pools can be sent to 64 bit, there is still a 31 bit usage that may exceed (when combined with data buffers and other requirements) the regions 31 bit size (typically less than 2G). Covered memory allocated in 64 bit does not have the 31 bit footprint.

    For most shops making significant use of COVERed memory, the use of Covered cannot be eliminated by using devoted buffer pools.
    The case is more that the existing processing at the site may be enhanced by employing both covered and devoted buffer pools in certain cases.

    In shops where Covered memory is not used or used in small amounts, devoted buffers pools could be used instead of covered. This will be more possible with V15 when data buffers go to 64 bit.

  2. Are there any performance gains for using Buffer Pools vs Covering?

    In certain cases, as described above, devoted buffer pools (when they provide the same data/index coverage) can provide some performance gain as we eliminate the move from the buffer/covered/buffer and the buffer pools have highly efficient reuse code.

    A key area where devoted buffer pools, can be seen as a major benefit are:

    • Site has more than 2 data block sizes (also true with indexes but most sites use the standard 4k IXX size).

      • For example a site has all tables at 4K. However, they are running some old VSAM-T tables which have large record sizes that require a 32K data buffer. In this case the DATA pool is 4K and the DATA2 pool is 32K.

      • If this site choses to move their normal data tables up to a larger size (say 4K to 8K) there is going to be transition period where there will be significant buffer size / block size mismatches.

        • Either the site changes the DATA pool to 8K and while the tables are being converted the 4K blocks will use the 8K data pool or the site leaves DATA pool at 4K and the new 8K blocks are mapped to the 32K buffer.

      • With a devoted buffer pool, a new 8K pool could be created for the transitioning tables. Once all tables are move, you could decide whether to combine the devoted pool with the DATA pool.

    • Site has large batch process that runs every night and does huge volumes. During the batch cycle the online system slows down because the batch jobs are monopolizing the standard buffer pools and the batch tables are different from the ones used in online. The number of times an online row is ?in buffer? drops causing more IO than when the batch is not running.

      • Having a devoted pool for the online processing would provide for consistent ?buffer reuse? and more stable processing.

      • Having a devoted pool for batch (maybe smaller than standard pools) may slow the batch processing down, but would limit the effect on online.

    • Site has a small reference table that every application hits. By moving this table to a devoted buffer pool (large enough to hold active rows) the data is always present in the buffer.

Release: DATABB00200-14-Datacom/AD


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How to get API key from your dinero account

Updated 2 years ago by Kruti Patel

Step by step instructions to quickly set up your Dinero app with IPaaS-HubBroker.

Login into Dinero and create an API key. You do it like this :

  • Click the gear icon in the right corner of Dinero and select API :

  • Click new API key :

  • Give your API key a name and create API key :

  • Now copy the API key and use it to connect your dinero account.

Category: API Integration Documents
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Tennessee Open Records Act Requests

Fire Chief

Stan Sharp
(865) 595-4480

900 E. Hill Ave., Suite 430
Knoxville, TN 37915

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Asst. Chief Sonny Partin
Fire Marshal

400 Main Street, Suite 446
Knoxville, TN  37902

Requests for information for facilities and properties within the Knoxville City limits can be made through the Fire Prevention Bureau. These documents include information pertaining to fire code related issues, building occupancy issues, hazardous materials responses, fire and other emergency responses. These records are available to the public upon request.

Please submit a request using one of the forms below; to eliminate fees, responses will be sent via email. To receive the requested information by fax or mail, please submit a check for $10.00 made payable to the City of Knoxville. Contact the Fire Prevention Bureau at 865-215-2283 with any questions.

Note: Database searches for incidents are restricted to the time period of December 2001 and the present. Reports for incidents prior to December 2001 will be provided only for the exact date(s) specified by the client.

Site Assessment Requests

The Fire Prevention Bureau maintains records related to hazardous material storage and activities for properties located within the City limits. These documents include underground and above ground storage tank installation, inspection and closure records; site inspection records; hazardous materials response records; and life safety or fire code violations. To request information on any of these topics, please complete the Site Assessment Request.

Request for Site Assessment [PDF]

Fire / Incident Report Requests

The Fire Prevention Bureau maintains incident records related to issues involving fire or other emergency responses. To request information on any of these topics, please complete the Request for Fire/Incident Report.

Request for Fire/Incident Report [PDF]

EMS Report Requests

The Fire Prevention Bureau maintains Emergency Medical Service (EMS) records, which are protected by the Health Insurance Portability and Accountability Act of 1996 (HIPAA). In the absence of a court order, all forms bearing the signature of the patient or patient's legal guardian, if not signed in our presence with proper identification available, MUST be notarized.

Should a request for an EMS report be received by someone other than the patient, the individual or entity requesting the document must provide appropriate documentation complying with any and all requirements of HIPAA. The City of Knoxville will not release any document without proper authorization and identification in compliance with all State and Federal Laws. To request an EMS report, please complete the EMS Report Request.

Request for EMS Report [PDF]


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Off to Georgia ⛴ – or not after all?

The “only” 190 km to Odessa, which we wanted to divide into 3 days, turned out to be the biggest challenge of our journey so far. On the 1st day, rain and sun and thus rain clothes on and off alternated in a 30-minute cycle. Finally we capitulated and let the rain sprinkle us.
On the 2nd day we were looking forward to better weather and remote roads and villages. While planning the route, we noticed a small, 4 km long intermediate section, which was marked as an unpaved road. We didn’t think much of it, as this is basically the rule, even if the road is marked as paved. So we made good progress at the beginning, enjoying the reasonably good roads and beautiful poppy fields.

Arriving at a small village, Volodymyrivka (just before the dirt road), a local resident pointed out to us with hand signals that the road further ahead would not be passable. Thereupon we answered with the translator that we have already crossed some muddy roads and that this was not a problem.
When she saw us again 5 hours later covered in mud, she just smirked. Now to our 5-hour detour (during which we covered a whopping 2 km 😂):
The first few meters we could still push our bikes reasonably well through the clay-like mud that stuck to the whole bike. But soon the mud became deeper and deeper, the bikes heavy as lead and both wheels blocked completely again and again.
When it went neither forward nor backward and we were up to our ankles in mud, we had to make a decision. Either we push/carry the bicycles for another 3 km or turn around and take a detour of at least 30 km. Since our forces were almost completely used up and Beni’s mudguard was blown away by the mud, we turned back.
On the last meters of the way back it started to thunder heavily and we could just find shelter at a bus stop. Finally we had the opportunity to prepare our “lunch” at 4 pm and wait out the rain. While we were still eating, a man and his son came towards us and made it clear, again with hand signals, that we could spend the night with them. It was a unique opportunity to gain insight into simple village life. No running water, many power outages, no shower, outhouse in the garden and mainly self-sufficient life.

Luckily for such nice people we brought a souvenir from Switzerland and we were able to make the boy a huge joy with a small Swiss army knife 😀.

We had lost all our strength, so we decided to travel the rest of the way by train.
To do this, we first had to drive the 30 km detour and then another 30 km to the next station. All this on good luck, because we didn’t find a timetable and nobody could really tell us if we could take the bikes on the train.
It worked 😃, we and our bikes went for € 4 the remaining 70 km by train to Odessa!

Arriving in Odessa we are picked up by Alex with his adventurous folding bike and we ride together to his apartment, where we are allowed to be his Warmshowers guests for the next days. Thanks to him, we get to very exciting places in the city, far from the normal tourism. He took us to a party where experimental music was being played, which you can think of as people making instruments out of everyday objects like a rusty piece of tin. Furthermore, together with him we visited a secret, abandoned, dilapidated industrial complex with a private beach section directly on the Black Sea.

Alex also helped us to take the PCR test to be able to take the ferry to Georgia on 6/22.
But now it so happens that the evening before we noticed that the departure date has been moved back by one day – without us being informed about it. We were then told on the phone that our ferry had suffered an engine room fire and was therefore out of service indefinitely. At the moment the shit is hitting the fan at the ferry company and we have no choice but to wait 1-2 days for more information. We are also toying with the idea of taking the ferry to Turkey if there is no other way. Let’s see where fate takes us 😃.
In the meantime, we stroll through the city and do various little things. We are already looking forward to repeating the PCR test again 🤪.

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Online courting simply isn’t a spot where you should purchase a slave or a servant – mail order brides will solely adjust to date you if you’re a respectful, loyal, and guaranteed man. EasternEuropeanWomen.information is an online-based mostly relationship analysis website with years of experience. Our work is compensated by the organizations whose services we consider and analyze. The distribution of risks concerning labour market participation — insecurity in the labour market and poverty — was thought of throughout the particular cultural and institutional context. The education in the problem of violence in the direction of women, domestic violence included, is unsatisfactory. This radical flip in politics was mirrored by equally radical shifts in Czechoslovak social life, and likewise meant radical changes for the ladies’s movement. The new, Marxist-sort (or, possibly, further appropriately, Leninist-trend) feminism promoted the picture of the working-class woman absolutely dedicated to the ideals of a communist society.

However, this is not true and individuals who say this most likely haven’t been to the Czech Republic. All in all, Czech girls are a few of essentially the most gorgeous European girls with nice physique and facial choices that may make your head activate the streets.

Despite a growing tide of activism amongst younger Czech women, gender equality campaigners say women still face a struggle to make much of a mark in Czech public life. Vanity simply isn’t acquainted to those folks, all of them do their enterprise in a measured and exact methodology. You won’t ever hear Czech words with emotional colours or vulgar expressions.

“Younger women are more assured and conscious of their environment,” she stated. Buoyed by expertise and prompt entry to developments in other societies, young czechgirls women are increasing assured in stepping out of conventional boundaries, Knapova said. This has them pushing to open up domains historically considered as male.

Mulled Wine And Cookies To Go: 5 Suggestions For Recreating The Prague Christmas Markets At Home

czech republic women

head of research for the Association for International Affairs, a Prague-based mostly suppose tank, noted that ladies were typically eager to flee the demands of working on top of being the first carers for the house and children. However, women had been barely represented among the Communist Party leadership, the real centre of energy, and when communism collapsed 30 years ago, women all but fell utterly out of presidency. In contrast, no Czech woman has come wherever near to taking the prime minister’s chair nor made a severe run for the presidency.

Many young women in particular seem to have given up on formal politics. Just 5.5 per cent of feminine MPs are below 40 years of age, compared with 24 per cent of male lawmakers. This practical outlook and the flexibility demanded by baby care usually makes native politics extra appropriate for ladies, analysts say. One is Olga Richterova, vice-chair of the Pirate Party, the strongest opposition pressure in Czech politics. A whirr of vitality, she insists her get together goals to re-have interaction women with politics with a powerful work ethic and dedication to get issues accomplished.

Czechs Evacuated From China Confirmed To Be Free From Coronavirus

Kofola is a non-alcoholic Czech delicate drink considerably related in look and taste to Coca-Cola, nonetheless not as candy. Petra Němcová is easily some of the lovely women in the entire Czech Republic not simply in the best way of her looks, however in her heart and her actions too. Petra is a model, tv host and philanthropist, but she also has the charity the “Happy Hearts Fund” to her name too. She based the charity in 2005, a 12 months after the disaster of the Tsunami in Thailand on Boxing Day 2004.

After all, life is given solely as quickly as and everybody has every proper to reside it one of the simplest ways they want, with out bending over the circumstances. Getting laid isn’t a easy job in Prague, particularly when there are such a lot of vacationers attempting to get them to mattress. Moreover, many Czech girls are bored from the identical, uninteresting and boring approach. There is an enormous misconception that Prague and the Czech Republic are well-known for reasonable beer and straightforward girls.

That women are nonetheless so scarce in public life says much about the omissions. Janebova is building a database of female specialists to assist elevate women’s presence in the Czech political debate.

Women’s emancipation was seen solely as part of the communist doctrine that sought the victory of the proletariat. From a historical perspective, the complete tutorial institution of Women’s and Gender Studies is a radical and far-reaching innovation. The extra girls have decided to find their match via this service – the upper. Learn the info each profile features and guarantee it’s intensive enough so as to determine whether or not or not the girl is of your curiosity. Moreover, these women are educated and continually prepared to reinforce and develop. In temporary, Czech brides are glorious selection if you wish to create a powerful and nice family and be pleased in marriage. Another properly-appreciated combined drink is Fernet Stock blended with tonic, referred to as “Bavoráokay” or “Bavorské pivo” (truly “Bavarian beer”).

Marriages To Foreigners Increasing With Czech Women Preferring Westerners

Straightforward practicality additionally informs the way in which INCIEN caters to the calls for of womens’ role because the chief baby carers. Prikryllova’s response to those worries is to roll up her sleeves. Tens of thousands of ladies have attended CzechITas’ courses, with many then helped to enter the IT industry. “The equal contribution of ladies and men in this strategy of deep financial and societal transformation is important,” the report says.

Younger generations now seek to confront that lapse, and are pushing to have their voices heard. But that doesn’t mechanically have them jostling to get into the Chamber of Deputies. Surveys regularly suggest women are largely tired of politics, Horakova said.

Women In The Czech Republic

And even if it sometimes seems that the individual is hostile, will probably be a misunderstanding, in actuality, Czechs are very pleasant, sort and benevolent. You shall be knowledgeable the place one or the opposite of the evil spirits are and the way to defend your self from them. Almost every city in the country has a legend that symbolizes life on this city at completely different cases. Czechs love horrible legends and black humour, and it’s higher to not be shocked by that – any manifestation of inattention when talking to a Czech shall be interpreted as a scarcity of respect. Czech girls are organized in order that they assume not solely of themselves, but in addition of their children . Moreover, all of them wish to be pleased and have a profitable families and it’s extra realistic to do overseas. Therefore, the need to get hold of happiness overseas is the normal, pure want of any Czech girl.


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Stop Guessing Languages Based on IP Address

There’s better ways to do this already built into HTTP.

Recently I took a trip to Europe. When I arrived in Berlin, I opened up my laptop and went to Google. Much to my surprise, despite being logged in, my results came back in German.

Other large-scale sites I went to suddenly gave me their German counterparts. I got redirected from .com to .de and had to look for a “Switch to English” link or try to run a translator on the site.

Since some of the largest Internet properties were doing this, I must have missed the memo. Every request that goes out from the browser specifies what language I’d like to have things in. For me it’s

Accept-Language: “en-US,en;q=0.5”

My browser is so persistent, it eagerly sends this off for things like JPGs and Javascript files. Despite this, it’s completely ignored and instead my Berlin IP address was used to assign me a language.

MDN attempts to describe why Accept-Language ought to be ignored. The reasons are readily fixable given that the consequences are knowingly risking the displaying of indecipherable content — and in the modern world of web-tracking, to someone you should know you’re switching languages on.

Instead, Accept-Language should be used and the browser should provide appropriate methods at relevant times for specifying it.

Currently there are ways to specify Accept-Language in the major browsers, but almost nobody does it, knows about it, and leaves it as the language of their browser’s interface. The net result leads to some site analytics data that looks like this:

That is a UX failure, not an engineering one. That’s a shame because Accept-Language is likely more powerful than you realize.

Multilingual Fidelity

Something you quickly discover while traveling outside the US is many have different levels of skill with multiple languages.

Wouldn’t it be nice to have a mechanism for someone to express they have say, fluency in English, are pretty good at Spanish, and know a bit of French?

Accept-Language has been able to do this since the days of GeoCities and Lycos. From HTTP/1.1:

Each language-range MAY be given an associated quality value which represents an estimate of the user’s preference for the languages specified by that range. The quality value defaults to “q=1”. For example,

Accept-Language: da, en-gb;q=0.8, en;q=0.7

would mean: “I prefer Danish, but will accept British English and other types of English.”

Improving on the existing user-interface that expresses this fidelity through a wizard and survey interface is fairly straight forward. Here’s an ugly mockup:

Since knowledge-of and preference-to are conceptually distinct (you could know two languages equally but prefer one), one could elaborate this interface by asking the user to pick their preferred languages first and then you could fine tune the q-values based on that order. Another option would be to ask the user to choose a favorite if they claimed to be “natively/excellent” in multiple languages.

However, that may be over-engineering and asking too much of the user. The goal here is to get people to use the thing.

Finding an Appropriate Time to Ask

When it comes to nagging users there’s only two kinds of time: helpful and irritating.

A helpful time to ask the user about preferred languages might be when the “Translate this page?” feature comes up. Chrome does this in two, arguably insufficient (given the in-practice convergence) ways:

One notable problem with this approach is that if the user knows, say, English but prefers Hindi, they will likely either never get this dialog or dismiss it because they don’t require translation. The fidelity of their language ability and their personal preference isn’t captured because that’s not the goal the flow expresses. It inquires about necessity and not preference.

In less sophisticated browsers, various heuristics such as seeing that different TLDs from the ones associated with the Accept-Language value are often being used is a readily programmable way for popping up an interface that asks “Your current language preferences are X. Would you like to add Y?”

There can also be a “quick-switch” solution modeled after the “text-encoding” interface which has been in browsers for literally decades. Imagine the following with a “Preferred Language” menu item adjacent to the drop-down option:

This would allow people on not-their-own devices to specify their preferred language in a lower-fidelity but quick and universal way.

Imagine if you could show someone something on your phone and the person could in a few taps switch to a language they were more familiar with and then in the weaker shared language say, “This is up the road and to the left”.

Although there are plugins that have this interface (chrome, firefox), the real value is as a predictable shared interface. It’s best as a built-in feature as the common use-case is when interfacing devices that are not our own.

We are the industry and we can make this happen on the cheap. The hard work of getting the browsers to send out a standard header is already done for us. We just haven’t done the easy parts yet — what a shame.

Follow the Standard. There’s just one this time.

By ignoring this built-in expressive feature for choosing languages, everyone instead spends time designing and building a language selecting interface on essentially every website.

Placing flag icons (or better) in different locations each time that everyone has to fish around the page for or assigning a language based on IP is time-consuming work and unnecessary cleverness. In practice, it’s a guess-and-surprise anti-pattern (assigning based on weak correlation) due to a poorly instrumented smart-interface.

In a world where arguably too many words are spent over proper usages of HTTP verbs, every programmer home-brewing their own solution to a long-solved critical user-facing issue seems to be completely overlooked.

This Problem only Grows

In the near future, not only is international migration set to increase, in many regions getting online there’s a local, national, and international language (ex: Gujarati, Hindi and English for the 60 million people of Gujarat, India).

In other places, such as the New York metro area, at least 192 different languages are spoken at home. In Los Angeles, 54% of homes use languages other than English. These numbers will continue to rise. That’s why getting users to state their preferences is important.

By leveraging what’s already there, we’ll help move the web forward so the next billion web users will have content as accessible and meaningful to them as the first billion.

Thanks, let’s get to work.

a return of the story blog


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More Best Ways to Get Started In Property

For many people the dream of owning their own home may never become a reality, because they either don’t know how to save properly, or because they never really figured out how to get started in property investment. You can’t blame some people because, there really is a whole lot of information to take in, and a lot of stuff to learn about when it comes to investing.

For starters, you’ve got to figure out what kind of home loan you’re going to get; whether you’re going to get a low interest home loan, whether you’re going to get a fixed term home loan, whether you’re going to pay interest only – there’s a heap to take in! You really need to have your wits about you when it comes to investment and to know what you want to achieve with your home loan endeavours otherwise you might get overwhelmed and throw your hands up, thinking it’s too much to take in. You could find the information at a place like Homestart first home owners page where you’ll get the right sort of knowledge in an easy to access place, and maybe that will take some of the pressure off. If you’re still wondering about investment and a bit cautious – just looking to dip your toe in, perhaps, then take a look at these two questions here and just ask yourself them. Hopefully you’ll have more of an idea when you’re done reading! They’re just the basics, so don’t be scared.

1. What sort of property are you going to buy?

You have to buy the right sort of property; one that will be undergoing solid growth and increasing in capital growth as the years go on. This is how you’re going to continue to be able to borrow more and invest more. How to find the right property is another thing entirely, and something that you need to ensure you’re prepared for. The vast amount of research you’re going to need to do to find the right investment property is pretty staggering, which is why a lot of people find themselves veering away from investment as a whole! You need to keep your levels of interest up, which is why you should always try to get your information from a variety of sources to keep things interesting.

2. Should you purchase something old or new?

As a rule, new or off-the-plan apartments are often a great investment choice for first time investors or home-buyers. They offer a great and affordable way to enter the property market, and the apartments also offer the opportunity for people to receive some great capital growth on the property – provided that you have chosen a property that increases in value while the property is being built – which can put you at an advantage in that you’ll have some equity in your portfolio as soon as your property is completed! Then you just need to get some tenants in to rent the property and hey-presto. You might even have a positively geared property as well, which means some money in your pocket to give you a hand too for future purchases and saving.

No matter what you end up doing with your property buying strategy just remember that it all comes down to having a plan on the backburner and actually making sure that you stick to it. As long as you manage to keep your eyes on the prize, you won’t have too much of a hard time slowly but surely building up your wealth. Ultimately, a strategy is what’s going to make the difference between a successful investor and a not so successful investor, so provided you keep educating yourself and learning, you won’t be far off success.

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December 29, 2014 More Best Ways to Get Started In Property


text:
IR35 change to affect 170k contractors

The IR35 reform set to be rolled out next month could see around 170,000 self-employed workers forced to pay more tax. The Government says that the change will only apply to medium and large-sized businesses, meaning genuine freelancers and self-employed workers will not be affected by a shift that sees business take responsibility for deciding on a person’s tax status. The Express highlights research by the Association of Independent Professionals and the Self-Employed which shows that half of freelancers are planning to stop contracting in the UK after IR35 changes come into effect. The proportion is up from nearly a third the same time last year, when the legislation was originally due to come into force.

The Sun Daily Express

Cross-border workers call for tax law rethink

People who live in the Republic of Ireland but work in Northern Ireland are calling for changes to remote-working tax laws, with the current system seeing them have to pay tax in both states. While they can claim relief against tax already paid in Northern Ireland on their salary, the work must be conducted outside the Republic, meaning they cannot work from home.

BBC News

IMF: Pandemic increases dominance of big firms

The International Monetary Fund says large companies have increased their dominance over the world’s advanced economies, with their concentration of revenues climbing during the pandemic. It attributed this in part to a rise in bankruptcies, which hit smaller companies hardest, and warned that the increase in dominance by larger firms could stifle growth. The report said: “We know from experience and IMF research that excessive market power in the hands of a few firms can be a drag on medium-term growth, stifling innovation and holding back investment.” It added that such an outcome “could undermine the recovery” and “block the rise of many emerging firms at a time when their dynamism is desperately needed.”

The Times

Business optimism increases

A new Accenture/IHS Markit survey has shown that business optimism in the UK is at a six-year high. The poll of 12,000 manufacturing and service companies saw 68% say they expect activity to increase in 2021, while only 11% foresee a decline. The net balance of +57% represents a steep increase on the +34% reading recorded in October. Rachel Barton, strategy and consulting lead at Accenture, said that it was “encouraging” to see businesses confident about bouncing back, commenting: “Although we are not out of the woods yet, it is important for UK business to take advantage of this confidence in order to build a sustainable recovery”.

The Daily Telegraph Sky News Evening Standard

Boost for manufacturing growth forecast

A survey by Make UK and BDO has shown strong growth plans among Britain’s manufacturers, with the sector expected to see growth of 3.9% in 2021. This marks an increase on a previous estimate of 2.7%. The survey also shows that the industry faced a 10% drop in output in 2020. ?

The Daily Telegraph Sky News

Law firm mergers drop to nine-year low

Law firm mergers have fallen to a nine-year low, as the economic downturn brought about by the coronavirus pandemic has left consolidator firms wary of making acquisitions. Data from Hazlewoods reveals that 107 law firm mergers were completed in 2020, down 25% on the 143 mergers that occurred in 2019 and less than half the 278 mergers that took place in 2011.

City AM

UK start-ups attract record $8bn in dash for growth

Tech Nation data shows UK tech sector attracted record investment of close to $8bn in Q1, with investment in fast-growing companies more than twice that seen in Q1 2020.

Financial Times

Bailey expects lower jobless peak

Bank of England governor Andrew Bailey has said unemployment is likely to peak at a lower level than previous estimates, with the Chancellor’s decision to extend furlough until September likely to limit the effect of the pandemic on jobs. Mr Bailey told BBC Radio 4’s Today programme: “I think it’s very helpful that the furlough scheme is now projected to extend beyond the end of the restrictions by a month or two, which should help to smooth that transition.” He warned, however, that “expecting a transition without some rise in unemployment I’m afraid is, is probably unlikely.” While the Bank’s most recent forecasts, which were made before the furlough scheme was extended, put the peak in unemployment at 7.5%, Mr Bailey said: “I would expect the next forecast to show the peak in unemployment will be lower.”

The Daily Telegraph

Khan calls for financial services clarity

Mayor of London Sadiq Khan has called for the Government to provide greater clarity for the City of London post-Brexit, urging Chancellor Rishi Sunak to “address the concerns of London’s financial and professional services sector”. Mr Khan has called on ministers to secure equivalence for the financial services sector, saying this will “ensure a fair and level playing field.” He cited research from the Centre for Economics and Business Research which suggests the UK could lose £2bn of GDP each year from a smaller financial services sector post-Brexit. Mr Khan also warned that it is “essential that the Government’s immigration policy maintains and broadens the pool of international talent that industry can access.”

City AM

Three-quarters of millennials seek advice

A poll of 1,000 people by Prudential found that 74% of millennials and 58% of Generation Z have seen, or are going to see, a financial adviser, with this driven by financial difficulty and a desire to start investing. It also found that 32% of Generation X, 21% of Baby Boomers and 24% of those aged over 75 said the pandemic had specifically driven them to seek advice. The research also found that 53% of adults said the financial crisis caused by the pandemic had prompted them to seek advice from a financial adviser, with 33% of those having already sought financial advice and 20% planning to do so.

FT Adviser

Biden plots major tax rise

President Joe Biden is reportedly considering the first federal tax hike since 1993 as he looks to reboot the US economy. Plans said to be under consideration include raising corporation tax from 21% to 28%, increasing income tax on those earning over $400,000, making the estate tax more stringent and increasing capital gains tax on those making more than $1m. The moves would help fund a long-term economic plan focused on infrastructure, climate and education.

The Independent Daily Mail The Daily Telegraph

Bailey: recovery may be quicker than forecast

Andrew Bailey, governor of the Bank of England, says the vaccine programme could see the economy outdo expectations in the coming months. However, he added that while he now saw “upside risks” to the Bank’s growth forecasts, new COVID-19 variants may still derail the recovery. Asked what sort of recovery the UK could expect, he told BBC Radio 4’s Today programme: “I’m now more positive, but with a large dose of caution.” His comments came as a monthly Ipsos Mori poll suggested public optimism over the UK’s economic outlook is at its highest since 2015. The survey saw 43% of respondents say they thought the economy would improve over the next 12 months, compared with 41% who thought the opposite. This lifted the economic optimism index to +2, up from -31 in February.

The Guardian

ONS updates inflation shopping basket

The Office for National Statistics’ (ONS) inflation shopping basket has been updated to reflect the impact of the coronavirus pandemic, with the statistics watchdog adding items such as hand sanitiser and home workout equipment to the list. With the pandemic driving an increase in remote working, casual clothing has been added to the basket as demand for formal office wear has declined. While smart watches, internet controlled light bulbs and electric hybrid cars are to join the price index, ground coffee and white chocolate are among items being removed from the list. Overall, the ONS has added 17 items in 2021, removing 10 and leaving 729 unchanged.

The Times Daily Mail BBC News Sky News City AM Evening Standard

Contact Paul Southward

Paul Southward


text:
Eurasian Manifesto

Eurasian Manifesto

We the ethnic groups, peoples and nations of Eurasia, recognize that this continuation of belligerency way past the point of cessation of hostilities, is based on the agreement of the allied war coalition powers up until today, as well as the instigation by those internationally active groups gaining and profiting from war in both the economic and financial fields.

We demand the end of the Second World War, achieved through the arrangement of a peace treaty.

The abolition of the League of Nations and the founding of the United Nations under the influence of the military occupation force of Anglo-American power interests, as well as the military occupation of Central Europe, which serves exclusively economic and power-political interests, constitute the framework conditions for an effective intervention of Eurasia.

The reality of the situation is a monstrous and meaningless peace wallpapering over covert martial law.

The misuse of the „UN mandate“, the IMF coercion strategies and the EU method of forced coordination, implements and maintains a space for intervention and hegemony, which is inhumane and illegal under international law, with the aim of mastering the motion of money and goods.

The result shows the intention.

The right of plunder is only valid during a state of war. Therefore, the corrosion of sovereignty through misappropriation, transfer, or abandonment of national rights is the prerequisite for globalizing forced coordination and for a takeover by the actual enemies of the people of Eurasia.

The return to a national rule of law overcomes the collusion of empiricism and „presumptions of right“ of the internationally active camouflage organization of an institutionalized legal conspiracy, without any ethics or morality.

  • We, the peoples of Eurasia, strive for the attainment and preservation of peace.
  • We are developing an as of yet undefined spatial structure which clearly prohibits interventions by foreign powers.
  • We create freedom for self-determination, sovereignty, international understanding, peaceful balance of interests and self-sufficiency of all who strive for it.
  • We create freedom from hegemony and oppression of sovereign rights of self-determination.
  • We create a space in which the exchange of differences is possible.
  • We maintain the exchange and the agreement on human knowledge and consciousness as the basis of the international discussion and as the basis of commonly defined values and norms in the coexistence of the peoples of Eurasia.
  • We agree on the mutual acceptance of national legal spheres.
  • Sovereign rights are above human rights. Borders are untouchable, but not insuperable.
  • We, the people in our Eurasian homeland, who are united in the recognition and principles of the Eurasian Manifesto, are initiating a conference on security and  cooperation in Eurasia – CSCEu.

We regard this CSCEu as a method of international communication within Eurasia at the  level of the people’s diplomacy.

The conference is seeking for an international dialogue. It is about revolutionizing the realm of ideas.

The conference is designed to moderate the inner-Eurasian exchange and ensure a reliable continuity.

The conversation conveys security, insight and knowledge.

Eurasisches Manifest          Евразийский манифест

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⚽ Late Rocket by Castro Leads No. 9 Kansas to 1-0 Victory Over Texas Tech

LAWRENCE, Kan. – Kansas senior midfielder Kathryn Castro boomed a 30-yard goal in the 80th minute to lead the No. 9 Jayhawks to a 1-0 win against Texas Tech Friday night at Rock Chalk Park.

With the win, Kansas improved to 2-0-0 on the season, while Texas Tech fell to 0-1-1.

With just over 11 minutes left in regulation and the score still 0-0, junior midfielder Rylan Childers had a shot that just barely missed as it hit the post. Despite the missed shot, KU maintained possession of the ball. Castro gained possession of and netted the shot from 30 yards out to put Kansas ahead 1-0 with just 10 minutes remaining in regulation.

30 – Castro netted the lone goal of the match from 30 yards out in the 80th minute of Friday night’s victory for Kansas.

  • KU leads the series with Texas Tech 14-11-3 all-time. The Jayhawks hold a 9-3-0 record against the Red Raiders in Lawrence.
  • With this win, Kansas moves to 15-6-1 in home openers during the 22 seasons under head coach Mark Francis.
  • With the win versus Texas Tech tonight, Kansas now has a victory over every Big 12 squad in the last calendar year. Kansas has also won or tied its last 11 matches against Big 12 opponents dating back to Oct. 10, 2019.
  • Kathryn Castro earned her first goal of the 2020 season, and the second of her career, when she scored from 30 yards out in the 80th minute.
  • Junior goalkeeper Sarah Peters earned her second shutout of the season and 22nd of her career. Peters had four saves in the match, bringing her overall save count to 11 in the first two games of the 2020 season.

"You grind away. We didn’t have a ton of chances today and to be fair they didn’t either. There really wasn’t a lot of chances in the game, so it really comes down to someone finishing one of them and fortunately for us, Kat did. I thought Kat was brilliant today. "

Kansas Coach Mark Francis

The Jayhawks will hit the road for the second time this season when they travel to Kansas State for the Dillons Sunflower Showdown on Friday, Oct. 2. KU and K-State will kick off from Manhattan, Kan., at 7 p.m. The match will be broadcast live via Big 12 Now on ESPN+.


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Reflections on Adultery from Proverbs 5

According to sex researcher Shere Hite, 70% of married women have cheated on their partners (1991). During a follow up study, she found that 72% of married men had cheated on their partners (1993).

Savage. Repulsive. Disgusting.

But why?

Is the vow of faithfulness to your partner just an empty string of words with no meaning?

Many – dare I say all – blame affairs on their emotional state. Any study indicates that individuals who cheat desire a particular emotion to be satisfied that is not currently being satisfied in their marriage relationship. The logic, then, is, “my feelings, my happiness, are worth far more than integrity, righteousness, and purity.” Curiously enough, nearly every individual who cheats on their partner experiences a deep sense of remorse and regret (read: negative emotion) because of their decision to cheat.

So, one decides to cheat because they desire a positive emotional experience. However, what they come out with is anything but a positive emotional experience.

Hear me: what you think will satisfy you will not satisfy, especially if it involves undermining morality, righteousness, and integrity.

The sage in Proverbs 5 instructs his readers to run from even the presence of an adulterous woman,

“So now, my sons, listen to me. Never stray from what I am about to say: stay away from her! Do not go near the door of her house!
(Proverbs 5:7)

But who is she? What are the tendencies of this adulterous woman?

Proverbs 5 instructs us once again: she is carried away by her emotions, she is ignorant – nay, unwilling – to see that her emotional life carries her and all who succumb to her to death, she is a sweet-talker who draws men to herself through her words and physical interactions (re. flirtatious), she has a history of immorality where she has led men, through her sweet talk and flirting, to forsake the marriage covenant they have with their wives, and she cares nothing about righteous living.

 “For the lips of the immoral woman are as sweet as honey, and her mouth is smoother than oil. But in the end she is as bitter as poison, as dangerous as a double-edged sword. Her feet go down to death; her steps lead straight to the grave. For she cares nothing about the path to life. She staggers down a crooked train and does not realize it… [she is an] immoral woman… a promiscuous woman.”
(Proverbs 5:3-6, 20)

This adulterous woman has one goal in mind: to throw off purity and righteousness in favor of satisfying fleeting emotions that are based on immoral principles

In simple terms, she says, “I want this, I will get it no matter what tactics I have to employ. He has a wife? I could care less, I want him. I know that I am good with words and draw men in, I will use that to get him. I know men think I am attractive, I will flirt with them to get what I want.” The sweet talk of the adulterous woman can – and will – make even the most self-deprecating man feel loved, cherished, and valued. She preys on him by drawing him into her proverbial web of despair.

Men, let’s get real for a moment here. Our weakness, for the most part, is women. We want to hear that we are everything they are looking for. We want them to approach us with encouragement, flattery, and interest. We want them to flirt with us and draw us into them. We want the adulterous woman.

But do you realize that she is a double-edged sword coated in poison? Do you realize that her ways lead not to the emotional significance you crave but instead to death, despair, anguish, ruin and regret? Do you realize that your current “fling” will only result in wishing you could turn back time and choose differently?

“In the end you will groan in anguish when your flesh and body are spent. You will say, ‘how I hated discipline! How my heart spurned correction! I would not obey my teachers or turn my ear to my instructors. And I was soon in serious trouble in the assembly of God’s people…’ An evil man is held captive by his own sins; they are ropes that catch and hold him. He will die for lack of self-control; he will be lost because of his great foolishness.”
(Proverbs 5:11-14, 22-23)

The adulterous woman is clever. She knows exactly what to do to draw you in. She knows exactly what to do to get what she wants. And, frankly, she could care less about you.

She is not drawing you in because she cares about you. No, men, she is drawing you in because she cares only for herself, and she knows that she can use you to get what she wants. She is selfish. She is carried about by her emotions. She is foolish. She is unrepentant.

But what do you do? Your emotions flare up and you want her. It’s easy to recognize, she wants you. So you go for it right. You pull the whole, “I’m saved, I’m forgiven, I will repent later” card.

Get this, God will forgive you. But God does not promise to erase the stain caused by the foolish, arrogant, prideful mistakes that you choose  to make.

You fool! How dare you make equal the forgiveness of God with the freedom from consequences!

You fool! How dare you make light of the sacrifice Jesus made on the cross for you!

You fool! How dare you shame the daughters of God for your own fleeting emotions!

You fool! There is a better way!

By the mercies of God, the death and resurrection of Jesus Christ, and the power of the Holy Spirit, open the eyes of every heart that reads this!

“My son, pay attention to my wisdom, turn your ear to my words of insight, that you may maintain discretion, and your lips may preserve knowledge… my sons, listen to me; do not turn aside from what I say… drink water from your own well– share your love only with your wife. Why spill the water of your springs in the streets, having sex with just anyone? You should reserve it for yourselves. Never share it with strangers.

Let your wife be a fountain of blessing for you. Rejoice in the wife of your youth. She is a loving deer, a graceful doe. Let her breasts satisfy you always! May you always be captivated by her love!”
(Proverbs 5:15-19)

You run from the adulterous woman, even when everything within you is telling you to give up. If you, like me, believe in evolutionary instincts, you fight or you flee when your life is in danger. Friend, the adulterous woman will put your life in danger. Do not go near her home. Do not enter into even a platonic relationship with her.

You fool! Don’t you realize that great joy comes only from being loved for who you really are? Don’t you realize that your wife is the only individual, aside from our father God, who will love you through thick and thin, for better or for worse, through trial and toil? Don’t you realize that you are giving up a life of joy for a life of ruin; a life of love for a life of loss?

You fool! Realize that what you really want is love that endures. When you are sitting on your deathbed, you will not regret being faithful to your wife. You will not regret choosing not to sleep with other women. You will not regret choosing love over loss.

You will rejoice knowing that the woman you loved is still with you, even in your last moments of life.

Men, listen to me:

  1. Recognize the adulterous woman
    1. She is a sweet talker who flirts with many men
    2. She has a history of leading men into adultery
    3. She is carried about by her emotions, particularly sexually
    4. She is sorrowful about her choices, but unrepentant
    5. She always gets what she wants, and deceives in order to get it
  2. Recognize that she is not worth it
    1. She is selfish, she does not actually care about you, no matter how sweetly she talks
    2. She does not care about your happiness, though she will use that to draw you in
    3. You will be shamed publicly and suffer loss
    4. You will ruin your relationships to utter ruin
    5. You will regret your decision to the point of death
  3. Recognize that there is a better way
    1. Run from adulterous women, do not even entertain a conversation with them
    2. Run from women who have chosen over and over again to lead men into adultery
    3. Listen to, ask for, and obey the instruction of the Lord in the Bible
    4. Pour love, care, attention, and encouragement into your wife, be captivated by her
    5. Drink from her love, care, attention, and encouragement
    6. Stay with her, fight for her, rejoice in her, even when everything tells you otherwise

Timothy Keller, pastor of Redeemer Church NYC, in his book The Meaning of Marriage, describes the difference between consumer relationships (“marriages”) and covenantal relationships (marriages). In a covenantal relationship, Keller writes,

“… you stand up before God, your family, and all the main institutions of society, and you promise to be loving, faithful, and true to the other person in the future, regardless of undulating internal feelings or external circumstances. When Ulysses was traveling to the island of the Sirens, he knew that he would go mad when he heard the voices of the women on the rocks. He also learned that the insanity would be temporary, lasting until he could get out of earshot. He didn’t want to do something while temporarily insane that would have permanent bad consequences. So he put wax in the ears of his sailors, tied himself to the mast, and told his men to keep him on course no matter what he yelled… two-thirds of unhappy marriages will become happy within five years if people stay married and do not get divorced. Two-thirds! What can keep marriages together during the rough patches? The vows. A public oath, made to the world, keeps you ‘tied to the mast’ until your mind clears and you begin to understand things better. It keeps you in the relationship when your feelings flag, and flag they will. By contrast, consumer relationships cannot possibly endure these inevitable tests of life, because neither party is ‘tied to the mast.'” (pg. 79)

There is hope if your emotions are flagging. But that hope is not found in fulfilling those emotions through infidelity and immorality. I beg you,

Enter into the loving care of your wife. Love her ferociously. Pursue her relentlessly. Satisfy her and let her, alone, satisfy you.

One thought on “Reflections on Adultery from Proverbs 5

  1. Praying that more men and even women would come to realize how serious this matter is. God has blessed you with a loving heart and wisdom Kyle. May you contiue to write more!

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text:
Protesters are preparing for a demonstration against the mask mandate and the health department’s closure and restrictions of area businesses due to COVID-19.

Roger Mitchell with Face of Freedom dot org told KGVO that several protesters have already appeared at the Mullan and Reserve intersection on Sunday bearing signs and waving at cars passing by.

“What we're doing is we're promoting the end of the COVID facemask and the lockdown restrictions and all that sort of stuff,” said Mitchell. “The social separations and the closing down of bars and restaurants, throwing people out of work and making everybody wear a face mask which is completely useless. Basically, we’re just giving people back their freedom.”

He said the weekend protests are a preamble to the main event coming up on Saturday, May 1.

“May first is our official event,” he said. “I'm working together with another group called Stand Together for Freedom out of Stevensville. We're going to be putting a lot of people on the street right there at that intersection. Hopefully, we’ll have maybe 100 or more, maybe as many as 200. Everybody will be holding a sign that says ‘no more lockdowns’, ‘no mask mandates’, ‘breathe free’, things like that, and put pressure on the county health department to get rid of this.”

Mitchell was aware that the Mullan and Reserve intersection is the busiest and most dangerous intersection in the state, and he has prepared the protesters to follow all the applicable laws for safety.

“Everybody will be on the sidewalk,” he said. “There won't be anybody on the street and we'll just have to be really careful when they cross the street, they’ll have to cross it at the intersection with the lights and there’ll be no blockage of the traffic or of the sidewalks. We’ll be treating people the way that we would like to be treated, but we are going to be right there with our message.”

Mitchell said this protest may be a springboard for other causes the Face of Freedom organization might support in the future.

“First thing is we want the end of the COVID restrictions and the mandates,” he said. “The second thing would be that I'm trying to build a base of supporters where once this protest is over we pick up another issue and we work on that,” he said. “Basically Face of Freedom is liberty-minded towards the individual, and to see to it that we have a future of our own instead of everybody just being ground down into the state.”

Find out more about how to contact the organization here.

LOOK: The most expensive weather and climate disasters in recent decades

Stacker ranked the most expensive climate disasters by the billions since 1980 by the total cost of all damages, adjusted for inflation, based on 2021 data from the National Oceanic and Atmospheric Administration (NOAA). The list starts with Hurricane Sally, which caused $7.3 billion in damages in 2020, and ends with a devastating 2005 hurricane that caused $170 billion in damage and killed at least 1,833 people. Keep reading to discover the 50 of the most expensive climate disasters in recent decades in the U.S.


text:
Business Planning
Business Expansion
Small Businesses
Growth Team

How to Build and Set Better Marketing Budgets

Michael Taylor

12 June 2021

Me: Is your goal to grow sales or decrease costs?

Client: Both.

Me: *audible sigh whilst shaking head disapprovingly*

Of course you want it all. You need to make more revenue AND save money on marketing. Who wouldn’t want to do more with less?

Sorry, but “priorities” is a one-word oxymoron.

It’s priority; singular. As in, out of the millions of things you could do, what’s the one thing you should be doing?

This isn’t just semantics; having more than one priority means you can’t choose between them when one conflicts with the other.

That conflict is inevitable.

Spending more on Facebook ads might increase your sales volume, but it’s guaranteed to hurt your ROI if you’ve grown mostly organically to date.

Writing more blog content will grow your traffic, but usually hurts conversion rate because those visitors are higher up the funnel and not ready to buy just yet.

Increasing conversion rate at one stage of your marketing funnel commonly hurts conversion rate at the next stage, or has an adverse affect on lead quality.

So whether your priority is increasing sales volume, better ROI, growing traffic, improving conversion rate or getting higher quality leads, you will have tradeoffs to make.

You can’t optimize for all of these metrics at once. It’s too complex a problem to solve and you’re very likely to end up failing on all fronts.

So how exactly do you set a better marketing budget?

Download a PDF version of this article!

Solve for X

Solving for one variable is easy.

If I told you to go spend $10,000 on a car, you could do it without a problem.

If instead I specified that it must be a black BMW 3-Series, 2014 model or newer, with leather seats and fewer than 60,000 miles on it, the task becomes a lot harder, if not impossible.

The more variables you add, the more difficult the task. Too many variables, and there might not even be a possible solution that satisfies all your criteria.

Say your goal is to grow revenue 60%.

You have $10,000 to spend on marketing. Let’s say that gets you 50% of the way there.

Now you have choices to make.

  • Do you try to improve conversion rate? If you convert more of your incoming traffic, that might get you closer goal.
  • Maybe retention can be improved, which would mean more of your goal coming from existing customers.
  • Potentially your advertising efficiency can be improved through creative testing, so you squeeze more out of that $10k budget.

An experienced growth marketer can help you figure this out, but the point I’m making is that even a simple goal like ‘grow revenue 60%’ is incredibly difficult and complex to solve.

What’s the Counterfactual?

Maybe it’s impossible to solve.

US GDP growth was 1.6% in 2016. In simplified terms, for every company growing 60%, there are others making losses, balancing that out.

What makes you special? If you aren’t doing anything really above average, then why would you expect to grow faster than average?

If you’re a startup, 9 in 10 of startups fail. They all planned for 60% growth at some point too. Even 88% of the Fortune 500 dropped out over 60 years. That trend is accelerating – the average lifespan of a Fortune 500 firm has been cut from 75 to 15 years, and that trend is continuing downwards.

All of these firms failing entirely… and you expect to grow?

Maybe your product is actually destined to decline in revenues by 60% because a new competitor has arrived on the scene ready to blow your product out of the water.

This is called the counterfactual — i.e. what would have happened had you not taken the actions you took.

This catches everyone out.

Time and time again I see it; a marketer is happy with a series of successful improvements, and their boss disagrees – “If you really did move the needle, why am I not seeing it in the top line?”.

Often it’s because, without those improvements, performance would have been down.

Past results are not a good indicator of future success. Just because you grew 60% last month, doesn’t mean you aren’t destined for a 60% decline next month,

In that scenario, where the default is a decline, you have to ‘grow’ 60% just to stand still. Suddenly your reasonable 60% goal is actually an unreasonable 120% growth goal.

It’s like being given a goal not to buy a single black BMW, but to grow your 10 car fleet by 10%. If a car breaks down, you now need to buy 2 black BMWs just to hit your original target.

Time is a Factor

Of course it gets harder when time is a factor.

If I told you I absolutely needed that black BMW today, you’d have to rush to the nearest dealership and pay any price they asked.

If you had a whole year, you could spend some time casually browsing online auctions until you found an absolute steal.

The shorter the time frame, the more expensive the unit cost.

It works the same in marketing. $10k a year will get you a much better ROI than $10k a day.

Volume is Key

Volume is the other side to the equation.

One Black BMW a year is easy, but if I asked you to buy 10,000 black BMWs this year, you couldn’t do it alone. You couldn’t go dealer to dealer yourself. You’d need an expensive procurement and legal team to negotiate with big-time suppliers.

At scale, risk increases too. I could spend all year negotiating with a supplier and the deal could fall through at the last minute. In fact, the more points I need to negotiate, the higher the likelihood of that happening. That’s yet another reason why you need to keep your goal simple

As marketers, we can’t simply go from $10k a year to $100k a year without building all the infrastructure that goes with it. A lot of those costs are fixed and take a long time to put in place.

Time, Cost, Quantity

This simple relationship between volume, time, and cost catches out many marketers and business people who think that they can double spend and get the same ROI.

In reality, it’s a tradeoff.

time cost quantity

All three are related, but you can only pick two.

  • Big sales target (quantity) in a short space of time? Expect low ROI (cost).
  • Need high ROI but still want to hit that high sales target? Be prepared to take your time doing it.
  • Can’t take it slow and still need to maintain a high ROI? Lower your sales target.

This is a fundamental law in digital marketing.

There are some domains where you see increasing returns to scale, such as building a factory that allows you to mass-produce a core component for a cheap cost per component.

You see this in the supermarket or chains like Costco, where you can buy food in bulk to get a cheaper price per unit.

Some marketing even works this way. For example WPP, a British ad agency, negotiates with big TV networks to get a good price on running ads for their agencies and brands.

However, digital marketing works on the auction model. Unlike calling up BMW and negotiating for a fleet of cars, you’re attending car auction after car auction to buy up whatever cars are available on the market.

More accurately, it’s like an automated eBay, where you’re competing in multiple auctions simultaneously based off a series of rules to get what you need to hit your goal.

As an auction-based marketplace, it is subject to the laws of supply and demand. Higher demand or limited supply make the cost per unit go up.

Diminishing Marginal Returns

This translates to the law of diminishing returns; the more volume you need, the more it costs you per unit.

Therefore it’s easy to guarantee a specific spend level in digital marketing OR a specific performance goal (ROI, CPA), but it’s very difficult to hit both.

We could spend the full budget but we might not get good performance. On the other hand, we could keep to the ROI target, but only at the expense of volume by turning off or bidding down the worst campaigns.

Here’s what that looks like in practice:

spend vs volume chart

That chart is from real campaign data and we use this method ourselves to predict and budget performance. You can replicate it yourself and you’ll almost always see this pattern.

If you have a budget in mind, you can choose a point on the chart and it’ll tell you your volume. If you have a volume target, you can divine your cost per conversion.

It’s not a perfect system, and there’s plenty of noise, but it’s the closest we can get.

Escape the Law

There is a way to escape the law of diminishing marginal returns. If you test a new way of doing things and it performs fundamentally better, the curve lifts upwards.

It could be new creative or messaging, a different way of targeting your audience, or a change to campaign structure or user journey.

But the only true way to improve performance for a well-optimized campaign is through testing.

It’s important to run marketing tests because we don’t know ahead of time what will move this baseline. Yes, we have a good idea of what’s best practice (or not), but typically 9/10 marketing tests fail.

So if our target requires us to hit a certain quantity in a specified time and for a certain cost (all three sides of the triangle), we can’t do it without finding a successful test that fundamentally shifts the baseline.

Certainly that can be done, but if only 1 in 10 tests succeed, we can’t really predict ahead of time what combination of channel, audience, creative, and copy will actually work to hit that goal.

Realistic Goals

So in practical terms, how do we budget for our goals effectively given what we know?

After doing this for 120+ startups at Ladder, here’s my process:

1. Research Benchmarks

Figure out what’s “reasonable”. Are your competitors growing fast? What’s the normal conversion rate for your industry? How fast have you been growing in the past? Any assumption in your budget should be backed by research with attribution links so others can challenge it.

2. Establish the Counterfactual

Given the above research, your planned product development, and competitive movements, what is likely to happen with no improvement? Be relatively pessimistic; no sandbagging. Remember, this isn’t your goal. You’re just trying to establish a worst-case scenario.

3. Draw from Existential Goals

What needs to happen to avoid massive repercussions for your business? If you need to hit a target to get your next funding round, or you’re unprofitable and need to stave off bankruptcy, be honest with your team. A meaningful goal beats an arbitrary goal every time.

4. Carve out Testing Budget

I recommend writing off 20% of your budget for testing. Like the military black ops budget, you don’t know what it’s being spent on, but you trust that it’s needed. Don’t worry about being efficient here; the goal is to explore the unknown and find ways to improve your baseline.

5. Estimate Test Success

You might not know what you’re going to test yet (if you work on an agile process, that’ll get worked out on the fly). But you can estimate a rough number of experiments and an average success and impact rate. That gives you an aggregated idea of performance from testing.

Take these steps and you’ll already be better at budgeting and goal setting than 99% of the marketers I know.

It’s a tough job, but it’s honestly the easy part.

The tough part is motivating your team to hit the goal.

BONUS: Creativity and Motivation

Make sure you know what you’re asking. Simply changing the 10% figure to 60% in Excel isn’t difficult. And yeah, of course it would be great to grow faster.

But it has repercussions.

It’s not leadership to pin a number on the wall. You have to give your team the resources and motivation to hit it. This type of work is fundamentally difficult to do. It’s what Dave Pollard calls a ‘Wicked Problem’, or a ‘Complex’ problem in Snowden’s Four Ontologies.

snowden four ontologies

It requires a lot of research, creativity, and the ability to handle ambiguity. This isn’t something you can churn out of a factory. It’s more like an art.

A good growth marketer is a Renaissance woman or man; an artist and a scientist, making fundamental scientific breakthroughs to deliver art the world hasn’t seen before.

If you tell Michelangelo exactly what to paint in the Sistine Chapel, or that it’s just to cover up the cracks in the ceiling, you won’t get a good result.

But tell him to paint the ceiling “for the greater glory of God and as an inspiration and lesson to his people” and you end up with this:

sistine chapel michelangelo

And that’s the mistake people make. They think that because digital marketing is more measurable and scientific, it isn’t a creative endeavor.

On the contrary; the constraints make it more creative than ever. Because everything is so optimizable, the only way to move the needle is to come up with something fundamentally unique versus your competition.

Now isn’t the time for optimization. Save that for when you’ve already struck gold and need to scale an efficient mining operation.

Finding new growth tactics that work is like panning for gold. You can only improve the efficiency if you knew where the gold is. If you knew where the gold was, then you wouldn’t be panning in the first place. If it was obvious to find out, then others would have beaten you to it.

As a creative process, testing is messy. There are times when you make no progress. Other times, you leap light years ahead seemingly overnight. It’s unpredictable. It doesn’t fit easily into your budget spreadsheet.

A big goal backed by a big increase in resources and the promise of sharing in the spoils is invigorating. Built from sound reasoning or existential goals (hit this target or we go bankrupt), a big goal can be hugely motivating.

But I’ve never seen a good marketer stop growing just because they hit the goal – usually, they’re more ambitious than their bosses.

I have seen the opposite, however; when given an arbitrarily set goal with no real logic and not based in reality, the best marketers just turn off.

Or worse, they try to hit the goal anyway because they trust you and want to do well… but they don’t. Instead, they burn out trying to do the impossible, and either leave or start phoning it in.

Asking someone to do more with less (without a good reason) is a recipe for failure. It’s all about the framing. There’s a big difference between “let’s see if this is possible” and “you have to do this”.

So be careful with the goals and budgets you set. Understand what you’re asking. Be reverent towards your team, don’t insult them with arbitrary goals, and make sure you’re doing everything in your power to motivate them.

“If you want to build a ship,

don’t drum up the people

to gather wood, divide the

work, and give orders.

Instead, teach them to yearn

for the vast and endless sea.”

Antoine de Saint-Exupéry, the author of The Little Prince. Found on Netflix’s culture page.

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• Roberto Musci & Giovanni Venosta - A Noise, A Sound - 2LP

Soave present a reissue of Roberto Musci and Giovanni Venosta's A Noise, A Sound, originally released in 1992. The third episode of the alchemical association between Roberto Musci and Giovanni Venosta, reprinted for the first time. This work seems to be even more enigmatic than the previous ones. The "plunderphonics" style of the compositional process, significant to allowing a technical experimentalism of inexhaustible variety of materials used (compendium of sounds, harmonies, ethnic timbres) and the infinite possibilities of assembly between non-sense and provocation, still remains. You might be almost stimulated to guess -- in the articulated sound architectures of the tracks -- every single fragment of popular or cultured music from every part of the world (Asia, Africa, Middle East, South America) related to the ad hoc inserts of polyphonic instrumentation distorted and dazed. The music expressed is basically a polyhedral pataphysical gaze on the complexity of the existing, an immersion in the contradictory forces of reality; the attentive listener will be able to recognize the tortuous and magical lines of a free and imaginative artistic creation, which is absolutely counter-current and unconventional. Comes in gatefold sleeve.

Roberto Musci & Giovanni Venosta - A Noise, A Sound - 2LP

  • Product Code: SOAVE19-20
  • Availability: In Stock
  • 22.00€

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The 72 Recipes For A Wonderful Fate

Dr. Michael LaitmanQuestion: There are many ads that offer the use of the holy names of the Creator in order to change our fate. According to Kabbalah, there are 72 holy names for the Creator, each of which has a special power that can help a person in a certain aspect.

A whole industry has developed around that, including the production of different ornaments and objects. What lies behind all that? What is the secret of the 72 names of the Creator that the wisdom of Kabbalah speaks of?

Answer: A holy name is a recipe according to which one can accurately perform a spiritual action. For example, it is like a recipe for a cake, according to which you can bake a cake just like your mother used to when you were a child. You can taste it and confirm that it is indeed the same cake.

The 72 holy names are a recipe according to which we bake our cake. They instruct us how to advance correctly along the right path to the same fate, to the same goal that we have to attain. We have to reach the last grade in this school, whether we want to or not, and to pass all the exams in order to get our graduation certificate. Only then are we ready for life.

If you take the components of the recipe that are included in the 72 names and perform the stated actions, you will attain a state in which you will be able to manage your fate. This recipe belongs to you and the components are inside you.

It refers to different attributes that you have that have to be connected so that you will get a wonderful cake that bears your name. This will be the result of the ten years of your studying.

Question: Does that mean that I use my mental powers, my inner attributes, and somehow prepare them and bake them together and get a wonderful cake that bears my name?

Answer: Eventually a new person comes out of the oven, and this is your opportunity to manage your fate.

Question: But if I have no recipe, don’t know what components to use and how to prepare the cake properly, is the cake that comes out inedible?

Answer: Unfortunately, this is what we see these days. If we live today without thinking, without knowing the goal, our life leads to nothing good.

The wisdom of Kabbalah doesn’t have only 72 names, but also lots of advice, formulas, and other conditions that one should keep on every level of our advancement. It advises us what we should fear, what to keep away from, and, on the other hand, what we should get closer to and what to fulfill.

A person goes through the whole curriculum, like in different grades in school where one learns many different subjects. Gradually these subjects converge and format a person by allowing him to understand, to see, and to know. He begins to find his way around biology, geography, and history, and gradually all these subjects converge and help him understand nature. Then he will be prepared to study it generally and globally.
From KabTV’s “A New Life” 12/21/14

Related Material:
The Holy Names Of Bestowal
Attaining The Names Of The Creator
A Generation Of Sages

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Event Calendar Banner 2021

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Pewaukee Farmers Market

August 25 @ 3:00 pm - 7:00 pm

|Recurring Event (See all)

An event every week that begins at 3:00 pm on Wednesday, repeating until October 13, 2021

Pewaukee Farmers Market Pewaukee Farmer's Market Lake Country Family Fun Local Farmer's Markets

Christ Evangelical Lutheran Church in collaboration with Positively Pewaukee are thrilled to announce the return of a Wednesday afternoon farmers’ market to Pewaukee and the Lake
Country Area. Hosted by Christ Lutheran Church located at W240N3103 Pewaukee Road, the farmers’ market will occur (rain or shine) each Wednesday beginning May 12th – Wednesday, October 13th and will feature hours of 3:00pm – 7:00pm.

2021 Pewaukee Farmers Market Details

The farmers’ market will feature a food truck village, live entertainment, children’s activities, special theme nights, dozens of unique craft vendors, and of course, the freshest produce our local farmers have to offer!

In addition to the farmers’ market, Pewaukee is excited to institute Wednesday as “Pewaukee Family Night.”

Beginning June 9th, after stopping at the farmers’ market, Pewaukee/Lake Country residents are encouraged to experience Pewaukee’s “Waterfront Wednesday” which will feature live, family friendly entertainment. Family Night entertainment will run from 6:30pm – 8:30pm and all are invited!

***Market safety and health protocols will be conducted according to Waukesha County Health Standards which follow CDC guidelines. Guests are encouraged to socially distance responsibly and wear a mask according to state and local guidelines.

Find other local Farmers Markets HERE.

August 25
3:00 pm - 7:00 pm
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Christ Lutheran Church Pewaukee
W240N3103 Pewaukee Rd
Pewaukee, WI United States
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September General Meeting

LHAA is getting ready for a great year and we hope that you will join us! Our first meeting of the season will include Show & Tell, the first Creative Challenge for the year and Demonstrations by many of our fellow members.

Our first meeting will be on September 16, 2014

Hospitality: 6:30 pm, Meeting: 7:00 pm

Please note that our meeting place has changed!

Our Meetings are held at:
Homewood Suites
23320 Hwy 59N
Kingwood, TX

The Creative Challenge for our first meeting is:

“A Page from your Sketchbook” or “What did you do during summer vacation?”

Bring your creations and let’s see who wins!


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Stamping on Canvas: Mixed Media Part 2

Today’s feature is Stamping on Canvas: Mixed Media Part 2

Mixed Media Avian Toile

Stamped Avian Toile on Canvas
Here’s a picture of some stamped images and rub ons. The Avian Toile Block Stamp (retired) still didn’t print up enough, even with the wood block underneath the canvas. Normally for these mixed media pieces, I don’t mind partial images, but this was really the feature and the bird hardly stood out.

Stamped Avian Toile on Tissue Paper

So, what I decided to do is to stamp the Avian Toile Stamp on white tissue paper with Stazon Black Ink and it worked like a charm. I used a decoupaged medium to adhere the stamped tissue image to the canvas. You can also use watered down white glue such as Tombow Multi Purpose.

Stamped & Colored Avain Toille Detail
This photo shows a detailed image of the bird. I used various Ink Refills as watercolors. Once the inks dried, I then added Gold Smooch to highlight the bird

Stencil on Canvas

I then took one of my Stampin’ Up! Decor Stencils and dabbed on some Regal Rose Ink.

Stencil Detail on Canvas

Here’s a detailed view of the stencil.

Rub-Ons on Canvas
Then, I added Stampin’ Up! Rub-Ons for some extra layers. Don worry if only partial images rub off, it adds to the dimension and blending effect if some are ragged edged.

White Rub Ons Detail
More rub-ons.

The whole purpose of this canvas piece is to use a variety of inks, paints, rub-ons, stamps and textures. You want lots of layers. You need to be careful that you don’t make gray, by mixing too many colors. I try to go with two or three colors and a white to really pop certain areas. Sit down over the weekend and see what you can come up with. If you live in the Westchester, Putnam County, New York areas I’ll be offering classes in this technique. Look for class details in my newsletter.

Send Me what you’ve created. I would love to see it!

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Sumita Beauty Multi Task Brush

Sumita CosmeticsSKU: 617529452748

$17.56 $22

This multi-use product is perfect for bringing attention to your brows and cheekbones. The iridescent, creamy formula will give you a beautiful, luminous finish anywhere it's applied. It can also be used for facial contouring along the forehead and nose.

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EDI (Electronic Data Interchange)

EDI stands for Electronic Data Integration and is an umbrella term for various methods of automatic electronic transfer of orders, order confirmations and bills.

We are happy to talk to you personally in order to find the best solution for achieving EDI in collaboration with us.

Advantages of EDI at a glance:

  • Time savings at data capture and transfer
  • Automatic data exchange with standardised formats
  • Worldwide, time-independent and fast flow of information
  • Communication between various computer applications
  • Cost savings
  • Improvement of master data quality

Advantages to you:

  • Fast processing
  • Probability of errors during transfer reduced
  • Secure processing

If you have any questions concerning the installation and technical use of the EDI application, our e-sales team is happy to help.


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Hung Upside Down

Not what you think.

Even though I have a routine when I publish on Storyteller, there are days when WordPress sets out to defeat me. They did that yesterday. If I’m on some kind of loose schedule, I try to write the next days post very late at night.

I was foiled last night.

There was a software failure in the scheduling function of Storyteller, and I assume, WordPress. That was fine. I left the page up thinking that I would schedule the post in an hour or so.

Oh no.

WordPress’ fix was to publish it immediately. I knew this because I checked the mini version on my phone thinking I could schedule it from there.

So, there is no post for July 2. There were two for July 1. I can’t tell you how many years it’s been since I missed a day.

I’m pretty sure I know what happened. Some young programmer thought it would be a good time to poke around under the hood. If we are going to be affected by some new work, WordPress should tell us beyond saying “something is wrong,” at the time you are using the software.

The picture

It’s not what you are thinking. It’s not upside down. I was standing directly under it, photographing up. I was going to flip it around. I thought it would read easier for many of you in what is a “normal” positioning.

I thought again.

Stay safe. Wear your mask. Keep your distance. (Don’t make me come over there — in my mom’s words.) Enjoy every French Fry.

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