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The Love of Singing

Donna-Smile3Bx300LightIf I could speak all the languages of earth and of angels, but didn’t love others, I would only be a noisy gong or a clanging cymbal.

Sadly, if your dream as a singer is to change the world or help anybody else to change, your hardest chore will be to be heard over the clanging cymbals.

Sincerity is the loudest, sweetest bell; a sweet spirit is all you need to be encouraging.

As you walk your path to artistic karma, think of your work ethic and whether you would like to reminisce or regret.

Consider all aspects of the words success, luck, destiny, preparation, skill, experience…

And write lists!

Like these:

-Songs I’d like to learn
-Songs I have charts to
-Songs I need to transpose
-Foreign language selections
-Wardrobe ideas
-Cities I’d like to travel to
-Political figures I’d like to endorse with my singing
-Products I’d like to endorse
-Hotels and casinos I’d like to perform at
-Artists I’d like to do a duet with
(If they asked me, I could write a book…)

My Final Words

Now, as I end my Vocal Coach Residency, can I just say something here about how much I love to sing?

If you haven’t picked up on that fact yet, let me state my dream has always been to sing and share my stories with people all over the world.

I never cared what race or class or religion or culture or financial, educational, or medical state people were in when I shared with them.

In fact, the first things I want to know about my listeners is who they are; then I go into my background, my resume, my memory, even sometimes the memories of my ancestors, and find basic truths for us all.

Sometimes your interested presence and expression of caring is music to people’s ears!

So, Sing.

Sing with love, sincerity, compassion…and preparation.

Dedication Beyond Vocals

jubileesingers-400x400I thought it would be a great idea to share what great teachers have taught me. These are the insights that lie behind any vocalist maintaining outstanding ethics and principles:

* Preparation. Warming-up, personal hygiene, and punctuality go a long way to signal to your co-workers and your client that you have a professional and dependable work ethic.

* Flexibility. Understand your role(s) in the overall goal of a project, even if the project is your own. The performance of the song, whether recorded or live, is just the result of all the comprehensive preparation for it, including its usage and destination.

* Change. Be willing to not only listen but to actually hear and carry out changes and suggestions according to the input of others.

* Faith. Always believe that you are supposed do this job and are there only because the client thinks so too.

* Journey. Try not to get preoccupied with any single project you’re included in; each experience is on the way to the next experience and never the ultimate destination.

Be Dedicated.

Dedication to doing the job well and building a lasting working relationship with the client should be a long-term goal.

With this level of dedication, your career will be filled with respect and esteem from producers, co-workers, and artists who share your passion for excellence, and your resume will be extraordinary!

Though my singing has been largely professional, all the “tips” I have for healthy, professional, long-lasting singing were ingrained in me in my formative years—in elementary, junior high or secondary school, and high school, and through my training as a lyric soprano in college (Fisk University,’77).

In other words, in my life, great teachers have taught me and helped me to maintain outstanding ethics and principles, and for this I am truly grateful.

Stage Stamina

imgallery-nasvhillejazzworkshopsjazzatOne way to view singing is as an expert use of a big gust of wind, or organized and appointed breathing.

Watching Voicecouncil’s Peer Review Videos the past couple of weeks has shown me, yet again, that many aspiring singers really need to work on this area.

In fact, getting in touch with your breathing pattern and learning to control it is a skill that will not only improve your performance, it will also benefit you in calming yourself before going on stage!

An Excercise

In the very first lesson I have with my students, I give them the “TWELVE-STEP BREATHING” Exercise:

a. Inhale for four steps [these are literal steps – I have them walk around the room!]
b. hold for four steps,
c. exhale for four steps,
d. repeating this cycle as you walk:

4 steps………………4 steps…………….4 steps

Repeat this as many times as you can.

A Break with Your Past

You are breaking your normal breathing pattern and your body may take a while to get used to this exercise, but keep it up…keep experimenting with durations of time, staying aware that the middle, or holding, phase is what you want to build.

One thing, though: if you get light headed, stop and breathe normally until you can resume exercising!

Next, start using some physical-muscular force to control your dynamics.

Do you know where your abdominal area is and how knowledge of its potential will enhance your singing?

More support from the abdominal area means more control of every note at every volume – but don’t think that we’re talking about pushing hard on the muscles in this area, or having a distended belly whenever you sing!

Getting in touch with the use of this essential musculature is one of my first and longest-lasting drills I use in teaching performance.

Control of one’s breathing through the entire experience on stage is essentially mastery of these muscles and breathing techniques.

I’ve become a disciple of this pre-gig preparation, and it really works!

Now, testing this new breathing out is virtually impossible with an Adam Thicke dance tune, so go get “So In Love” from Kiss Me Kate, or “Something Good” from The Sound of Music, phrasing that makes more sustained demands on your lungs.

Your Next Song

donna-oops-300x300I’m so impressed when singers make a slight mistake and keep going, not letting the lapse in lyric memory or the place they are in the song blow the rest of it for them.

I’ve seen singers sabotage themselves – especially in auditions by letting nerves steal their concentration.

It’s so important to move onto your next song free of the past and fully ready for what is to come.

A Tactic to Try

Here’s a tactic I’ve developed over the years to help me make a full transition from one song to the next.

Sometimes when I’ve just finished singing a song, I get a little light-headed, as though I’m out of my own body, and watch the whole room from the perspective of the audience, the band, the sound engineer, the waitresses and bartenders, etc.

I’ve gotten used to doing this whether the song went well or terribly, just getting a vibe from the room as to a general atmosphere.

Most of the time the mistake I made was noticed by no one but me or the keyboard player, or possibly the songwriter if they’re present; in other words, the whole gig didn’t fall apart because of that misbegotten phrase.

I remind myself that there’s really nothing I can do about the previous song, and I certainly don’t have to let the rest of my show suffer just because of any lapses in concentration.

I’ve also learned at the end of the gig to accept any and all compliments with grace and a smile (I’ve practiced this in the mirror!!!), and not correct the audience members.

What they don’t know won’t hurt anybody.

This kind of thinking has been my savior, this transitioning away from what I just sang. NEXT!

Redefining Excellence

It’s only over time, after many successful gigs filled with great and grim outcomes, that I’ve come to understand excellence.

Excellence is not a single moment of performance success, but the culmination over one’s life and career of successful performance tactics that work to keep you focused—focused on the musical life you want to live and to communicate with others.

So keep on blazing through every song and performance experience.

And try to have a grand and glorious time no matter what mistakes were made.

In the spirit of Scarlett O’Hara:

there’s always the next song!

Who’s Your Audience?

mi0001765026That was the first question asked when I sat down to talk to A&R people at Warner Bros. for my first record (Bigger World-’89).

I was, admittedly, clueless, and though tremendously talented, a much harder “sell” than the artist they next interviewed.

She came in with a mailing list, a website, upcoming scheduled performances, a soft drink idea, a doll design with a complete wardrobe, and an organization she was affiliated with just waiting for her first release!

I had no chance. The company’s attention was on how to plug this artist’s existing package into their larger corporate machine; I had no organized career to speak of.

Just an example of the music industry not being only about a great song and a wonderful performance, but more and more about the multi-marketing potential of a talent and the profit that is generated from it.

The Demographic

Don’t feel dumb if you don’t know that term; I didn’t either ’til I had to.

The demographic is your fan base, the people whom you’ve reached and the ones you aspire to…the people moved by your music.

A successful artist will likely have done a ton of research on a particular targeted demographic.

The wonderful thing is I can tip you off to the industry expectation of its importance and influence in building your career.

Think through these factors when it comes to people connecting with your singing: age group, educational level, religious affiliation? American Cancer Association? CARE? ASPCA?

Now is the time for all good singers to decide their demographic and claim it!

Choose Your Challenge

2016-08-28 Donna McElroy Teaching-1-300As much as it looks natural and second nature for some singers, it takes an abundance of qualities to be a successful vocal entertainer.

Knowing the skills you lack and merely wishing you were better will not lead to vocal success.

It’s time now for you to identify some key areas that go into the mix of a well-rounded vocal performer.

I’m speaking of aspects beyond warm-up and exercises, practicing in the mirror using the hairbrush as your microphone.

This week why don’t you choose 2 or three aspects of the list below as areas to develop:

* Movement skills
* Memorization
* Stamina to vamp as long as you want
* Audience interaction and crowd management
* Interaction with band members
* Online fan base management
* Song writing and publishing
* Band decisions
* Song lists and keys
* Event consciousness (How many wedding songs do you know? How about the National Anthem?)
* Sound equipment, i.e., mics, chords, mixing boards, amplifiers, pre-amps, reverbs and effects, EQ software, voice-enhancing programs…

The list of possible things to be aware of is endless, of course, but just choose 2 or 3 things from this list as a start.

Find Your Testing Ground

I grew up in a time when there were many community opportunities to compete as a musical talent.

Louisville, KY, was a great environment for the arts, and I auditioned for every thing and usually got in.

In your community, too, there are probably places to test out your skills and develop them without the pressure of “big-time” stakes.

This experimentation is so key and is missing in the lives of most young performers I see.

Explore youth choirs in your area and church and P&W(Praise and Worship) groups where you can work on your writing and performance skills and get great feedback from audiences comprised of your peers.

Back to Basics

Donna04-199x199I’ve always found that everything falls in place for my performances once my basic strengths have been re-established.

Your audience doesn’t expect you to do all the technical work, though you may know how.

They do, however, expect that you are the sole proprietor of their musical tastes and emotions for the duration of your performance.

So, let’s review the basics.

Your commitment to the gig is evidenced by:

1. How well you know the song
2. How well you know the arrangement
3. How the song speaks for you and your audience.

These three aspects are your responsibility.

Some Basic Ideas

Even a cappella, you should have the arrangement in your head playing while you sing the song.

Knowing the bass line and concentrating on it as you sing is a good way to stay with the form and arrangement.

I often ask students to just sing the bass line to the song, or “chart”, they bring in.

The singing of the melody is just one aspect of the totality of the performance; the most important puzzle piece in vocal performance is your awareness of the overall presentation and what message you want to leave with your audience.

Remember: one never graduates from the need to practice these basics.

What’s Your Vocal “Thing”?

Donna-WhatsYourThing2-300I love working with singers to help them define their identifiable sound or trademark.

When listening to our favorite artists, we are attuned to defining the one thing that makes their voice unique, definable.

It may be the rasp or the swoop up to every note; it could be the “lick” or embellishment they use to approach melody notes from above or below.

It may be their vibrato, its rapidity, or the width of it. Maybe your signature is the content of your lyrics, or the instrumentation, form, orchestration of the arrangement.

Do you have a sound that is unmistakably yours, easily identifying you when you sing?

A yodel, a glottal attack on every syllable, a breathiness that’s present whether you are singing loudly or softly?

Does a singer need a trademark sound in today’s vocal industry?

I always ask a singer to decide if she wants to be versatile and sing whatever the Top 40 requires, or she wants to concentrate solely on writing and arranging her music to bring out the unique quality of her personal sound.

For some singers it is an easy decision.

They are not aspiring to be a major mainstream artist, and prefer to sing backup or lead in a Top 40 or Cover band.

This backing/cover singing is actually a great vocal challenge – especially when you think of the many unique and varied styles of the most popular songs of today.

Of course, a singer who is striving for a singular record career may have to do Top 40 band gigs to survive at the start of their career.

Your Signature Sound – Ideas

If you think a totally unique sound is the key to carving your niche in the music world, how do you cultivate that uniqueness?

Can you sing any song and use your sound to sing it?

Here are a few tips to help find your signature sound:

Singing Your Own Background Vocals

Overdubbing your voice in parts over your lead vocal is always a plus; who blends with you better than you?

The Money Note

On every song there is a note that listeners love for you to hit. It usually comes in the body of the song, say after the bridge, and is held for at least a bar or two, first with a straight tone, and then going into vibrato to add passion and dynamic.

The Hook

A rhythmic or a syncopated section that starts the song, appears throughout, and builds in inversion or intensity with each successive chorus.

These are just a few ideas for developing a recognizable sound of your own; just don’t limit yourself to the “safe” stuff. Be bold and try lots of different sounds and approaches on your way to vocal nirvana!

© Donna McElroy. All rights reserved.

Do You Get Enough Vocal Rest?! I wanna talk about the elephant in the corner. I hear it whip its ugly trunk all too often.

I have students who come to me without having slept, admitting that they have no voice ‘cause they’ve been up in the studio all night.

I ask, “Why did you come to me?!” Somehow the desire not to anger their voice instructor causes their brain functions to lapse, and the need to please trumps the common sense of rebuilding the energy that is required to sing healthily and survive a day as a vocalist!

Or even, for that matter, as a cab driver!! Everybody needs rest!

Think of the voice as a set of soft sensitive membranes which, while needing lots of lubrication, also need relaxation and rest!

If you are near a drum snare head and make movement or noise, the “head” of the snare drum, or the membrane that stretches across the frame, vibrates involuntarily.

Thus, the cords, or membranes of the vocal apparatus vibrate involuntarily whenever there is sound.

Sometimes just getting some silence in is better than the most calming guitar solo or the most absolutely gorgeous Bruno Mars cut! No offense, Bruno!

I just think my student needs to hear some silence for a while to rest that weary voice and give me a fraction of a chance to help him learn the best skills to use for vocal longevity.

So I tell my student, “Invest in your vocal recovery!

Spend an hour reading the lyrics to all your songs and organizing them in order of, say, the most to the least difficult to memorize.

Or read up on the careers of some pioneers in the style of music you do; see how they got started.”

Sometimes it’s best to get some rest!

sleeping cat courtesy

It’s Time to Scat

Donna-Smile3Bx300LightHow does a singer get the ease of improvisation, the language of scat, the vocabulary of the solo?

A simple start would be to sing the part above or below the melody.

In gospel music, harmonization is the rule for most songs; as the chords progress, so the three parts sung by the choir move in parallel motion.

Any alternate melody sung within the chord structure is improvisation.

Can you free your mind to sing notes that are not Beyoncé’s and still stay within the harmonic structure of her song?

If so, then you’re improvising!

Understand Scatting

Vocal jazz improv, or scatting, is best accomplished with a tremendous commitment to learning the chord progressions of songs and being able to sing the members of each chord – either “arpeggiating” or singing the scale notes available in the chords.

It is important to know that this is the method used for all instrumentalists and there is no escaping it!

Also, listening to instrumental improvisers and picking out (even notating) patterns and phrases exclusive to the respective instrument, you’ll be able after a while to decide if you want to improvise in the style of a particular instrument.

Trumpet, saxophone, guitar and piano all present patterns that can inform singing – even drummers play in patterns which are “singable” if you listen closely and figure out the rhythmic pattern.

The most famous and innovative jazz vocalists improvise instrumentally.

However, they all have a unique and personalized syllabic approach, as should you, resulting from years of instrumental listening, harmonic analysis, and experimentation, or jamming, with other players.

Here’s a tip:

Pick your current favorite song and for a whole day just sing the bass line to it.

Dedicate your ear to the bass player’s performance.

Then move to the horns or strings or some other part of the arrangement – free yourself from the melody.

Your knowledge of the song as a whole will be greatly improved, and you will gain more confidence in your improvisation skills!


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Mal Warwick | Donordigital Announces Leadership Transition: Mwosi Swenson named CEO

Mwosi Swenson, President and CEO

Mwosi Swenson, President and CEO

Washington, DC and Berkeley, CA — September 21, 2015

Mal Warwick | Donordigital, a leader in integrated fundraising, advocacy, and marketing for the nonprofit sector, announced today the appointment of Mwosi Swenson as President and CEO.

After over a decade of leadership, current President and CEO Dan Doyle leaves the agency in the strongest position it has ever been. He will provide ongoing transition counsel through the end of the year.

Mwosi, most recently Senior Vice President of Mal Warwick | Donordigital, began at the agency 21 years ago. In her long career with the company, she has rapidly moved up the ladder, meeting every new challenge with great skill. Mwosi has provided expert fundraising strategy and oversight for some of the nation’s most respected environmental, advocacy, and political organizations. A decade ago she launched the agency’s digital fundraising division and in 2008 took the helm of Donordigital, the online fundraising firm acquired to support the agency’s move into integrated fundraising. Under her leadership, the agency now provides premier integrated fundraising services for the majority of our clients. Mwosi is widely recognized for her leadership in integrated fundraising and her strategic thinking, and is often called upon to speak at industry conferences.

Dan Doyle noted, “I have every confidence Mwosi will build on all that we have accomplished together. My years with the agency have been incredibly exciting, and now that our Board of Directors is willing to make the transition to new leadership, I am in a great position to leave. I’m proud of our many achievements, and Mwosi and the agency are perfectly poised to rise to even greater heights.”

Founder and Board Chair Mal Warwick added, “This is an exciting time for our agency. Dan has done a brilliant job introducing professional management procedures, building the best fundraising team in the industry, leading our merger with Donordigital, expanding the business to Washington, DC, and attracting more and bigger clients, including some of the most notable organizations in the nonprofit world. For some time now Dan has been assigning key responsibility to other members of the team so that this transition can take place smoothly. He leaves the company in the most capable hands with Mwosi.”

For more information contact:

Mwosi Swenson, President and CEO, 510-225-0403 or

Flash fundraising with flair: Using bold strategies to reach fundraising goals

Mercy For Animals (MFA) is perhaps best known for its work exposing the cruel abuse of the secretive factory farm and slaughterhouse industries. MFA’s undercover investigators have brought numerous companies’ abusive policies and practices to light. In the last year alone, thanks to exposing abuses and hard-hitting advocacy work, major companies like Walmart, Safeway, Tim Horton’s and McDonald’s were convinced to introduce sweeping animal welfare policies.

Addressing the complex and disturbing issue of animal cruelty requires Mercy For Animals to take on significant challenges to run campaigns that keep supporters engaged.

When we recently launched the Flash Fundraiser campaign for MFA right on the heels of the busy year-end fundraising season, we knew we needed to present fresh new messaging, eye-catching graphics, and tried-and-true strategies to foster a sense of urgency for their audience. We also knew that the most thrilling part of MFA’s work was the dangerous and emotional nature of their undercover investigations. Our campaign plan centered around the importance of contributing to those investigations and supporting the investigators who take part in them.

Here’s what we knew:

  • Images of animals in appalling environments facing unspeakable cruelty foster an emotional response from MFA’s fans and supporters.
  • Presenting a deadline creates urgency and encourages list members to donate quickly.
  • Offering a match allows for rapid momentum for a campaign’s revenue possibilities.

Here’s what we set out to prove:

  • Could running a short campaign or a “Flash Fundraiser” help ramp up urgency?
  • Could image-based emails engage audiences in ways that text-based emails cannot?
  • Will a smart combination of strategies help raise money during a stagnant time of year for fundraising?

Click to enlarge.

Here’s what we did:

  • We sent three “Flash Fundraiser” appeals during a short two week period directly after a series of renewal appeals.
  • We used innovative design to grab the attention of readers.
  • We presented a dollar-for-dollar match up to $50,000.
  • We used animal cruelty imagery to tug at the audience’s heart strings.
  • We used minimal copy to make the fundraising ask quickly and succinctly.

Here’s what we found out:

  • The three emails we sent performed at the same relative conversion rate as the renewal appeals that went out to MFA’s list right before the “Flash Fundraiser” campaign launched.
  • We found that there were a number of donors who did not respond to the Renew/Join language they had recently been presented with. Those donors were responsive to the Flash Fundraiser look and feel, match, and short deadline.
  • The Flash Fundraiser brought in enough money to exceed the match.
  • We were able to organically bring in multiple sustaining gifts that will continue to increase the overall revenue of this campaign over time.

The biggest take-home elements from this campaign are: be creative, take risks, play to your strengths, and know your audience. These results are due to a successful deployment of typical but hard-to-achieve tactics. With the help of Mercy For Animals, we were able to launch timely, well-crafted, and compelling appeals that aren’t afraid to live outside of the box; and we were able to raise a lot of money while doing it.

Jack Hilson is an Account Executive at Donordigital and has over five years of experience in non-profit and political campaign-based digital consulting, specializing in email marketing, Google search ads, Facebook ads, and social media management.

Email Design and Technical Development in the Age of Mobile

By Jesse Kelsey and Anthony Blair-Borders

It is an often used trope among the digerati that “mobile is now king,” but only because it’s the new reality. Recent data from Blackbaud shows that in 2015 more email messages were opened on small mobile devices than on larger desktop and laptop computers or even larger tablets. This means that web designers and technical developers need to focus their efforts to ensure that the assets we craft for their clients are “mobile-first” and fully responsive — meaning they display correctly on screens and devices of all sizes.

This evolving trend should be fully embraced, as it gives us clear and unequivocal directives for design and technical development. Mobile-first means using single column layouts with no sidebars and fewer multi-column layouts. Designs should be “flat,” with no fake textures (skeuomorphism), gradients, drop shadows, or jewel tones. Mobile-first web designs mean assets that are simple, clean, and sophisticated.

Flat designs are not only more mobile-friendly and more likely to look the same in browsers and mobile Apps across the board, but also reduce clutter in an increasingly busy medium where dozens of elements are constantly trying to vie for our attention. By cutting back on unnecessary design elements, the eye-catching appeal and “stickiness” of a layout is actually increased; headlines and calls-to-action are easier to read; buttons are easier to spot; content has to spend less time competing with banner ads and alerts for attention.

Here are our top design recommendations for flat, mobile-responsive email designs:

  1. Create visual hierarchy (especially in the top third of the email): A viewer should be visually guided from the most important element in a layout to the call-to-action as quickly and yet gently as possible. This hierarchy usually begins with a hero image (photos draw more attention than text), then a headline, followed by a call-to-action, and finally a button, with everything else being of least visual importance.
  2. Make spacing consistent: All the disparate elements in a layout need to have their own room to breathe and the space between them should be consistent. This not only makes a design look more sophisticated and professional looking, it makes it much easier for a viewer to digest the information provided.
  3. Utilize relief space: The more content that is crammed into a design, the more difficult it gets to decipher information from it. Additionally, all that cluttered content creates emotional tension for users. By opening up a design with larger spaces between elements, a comfortable, wide-open environment is created that welcomes exploration and encourages action.
  4. Avoid multiple action items and complex menus in email communications: Too many calls-to-action confuse a reader, and the menus don’t translate well to mobile. Messaging should be kept simple and direct.
  5. Use larger fonts in the body copy: Don’t be afraid to go big. We recommend about 16 pixels high with at least 24 pixels of leading (the space between lines). Users are more likely to take time to read something that’s easy on the eyes. Larger fonts are especially important when considering going mobile-first, since they are easier to read on smaller screens. Besides, some mobile devices will just increase the font size anyway.
  6. Go flat: Drop shadows, skeuomorphism, glow effects, gradients, rounded corners, and jewel effects look dated and break on a lot of mobile devices.
  7. Be consistent with font usage and color styling: A major part of building a brand and creating a dialogue with an audience is consistency. For example, button and text links (and all action items, really) should all be the same color. Using styling that remains largely consistent across all communications builds supporter trust and creates a feeling that the organization is also consistent in the work they do elsewhere.
  8. Avoid putting headlines and calls-to-action over images: When you put copy on top of an image, that copy needs to be flattened as part of the image. This means that it may not always be seen, depending upon the email client and its settings. You copy may also be shrunk down on a mobile device to the point where it’s illegible. Copy should stand alone, or be placed in a solid color background.

In addition to design, here are our responsive recommendations for the technical development of email messages. Designing with the following recommendations in mind make it possible to code messages so that they display well across devices and operating systems:

  1. Use a mobile-first design strategy: This means designing for mobile devices and thinking about how the email looks for mobile devices first, then building the “desktop” version around those constraints. This involves considering how a masthead graphic, for example, will look with desktop dimensions, generally about 600px wide, and resized for mobile devices to 320px wide. Different-sized graphics can be shown/hidden for each screen size, but this technique requires more maintenance and testing, creating duplicate content in some cases, and generally slows down email implementation time. Additionally this technique will not work with Gmail and Android clients. Therefore, it’s best to make single graphical elements that look good at any size.
  2. Use a one-column layout: This will more naturally happen if a mobile-first design strategy is adopted. It makes for cross-compatible templates, with fewer workarounds needed for mobile devices and vice versa.
  3. No gradients or background images: There are exceptions, of course, but these two items can be very difficult to code in a cross-browser compatible way. Some email browsers/clients recognize CSS gradients and background images, but many old ones do not.
  4. Use standard dimensions: Most desktop email clients generally render emails in panes that are around 600 pixels wide or less, and most mobile devices render widths at somewhere between 320 pixels and 480 pixels. It’s generally best to aim for 320 pixels wide on mobile devices, as it is the smallest width for mobile devices, and still very common for iPhones that are vertically oriented.
  5. Web-safe fonts: It’s enticing to use uncommon fonts in email designs, but there is a short list of fonts considered to be “web safe” that render similarly across all systems. Part of how a mobile-responsive template is built allows for quick text customizations and keeps the overall file size down, so by using a CSS font-family such as “arial, helvetica, sans-serif;” ensures your email easy to read and will render the same everywhere. Ideally, all of the text in your email layouts should be “live”, ensuring that it renders, even if image blocking is enabled. If you need to use a more decorative font, it should be converted to a flat graphic (keeping in mind that it needs to be legible when resized for a mobile screen). Therefore, the majority of text should use a web-safe font family. Here’s a quick reference guide of web-safe fonts:

Jesse Kelsey is the Senior Web Developer at Donordigital. His web development experience spans the for- and nonprofit sectors, including work in e-commerce, lead generation, digital signage, and community economic development.

Anthony Blair-Borders is a freelance art director, digital designer and illustrator, and the former Senior Web Designer at Donordigital. He has over 20 years experience working for the for- and non-profit sectors and believes web design should be fluid, stylish, clean, and functional.

The Skinny on Direct Marketing 101 – The Basics: A Participant’s View

This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission.

On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. It was a wonderful event and like most ideal association communities, DMAW provides an excellent full day introductory seminar that has become the standard for bringing industry newbies, mostly 1-4 years in their careers, up to speed. Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network. The array of seasoned presenters left many of us with practical tools for immediate application in our respective work:

The morning began with an excellent presentation on creative from Kerri Kerr (Avalon Consulting). The experienced Kerr demonstrated how to build an effective campaign to grow your base and increase revenue, starting with strategy: Know your audience. What’s the case for giving? “The letter should be about you the donor, not you the organization.” She shared plenty of examples, like why four page letters often perform better than two, and why the carrier is the most important element between the donor and the trash.

Next, Jeanette Cassano (Belardi/Ostroy) laid the framework for understanding lists: find an expert broker who knows what will work for your particular campaign. She offered useful analysis of direct versus digital marketing, and emphasized using benchmarking, forecasting and historical trends from quality metrics to maximize high value long term donors. “Charitable giving is effected by GDP and consumer confidence. Surviving economic recovery means 3 things: acquisition, building donor retention and amping up creative.” Lori Barao (MMI Direct) followed with data hygiene. She presented many tools available to standardize data clean-up to meet industry norms; defined key terms for proper communication with your service provider; and underscored the need to keep quality control a top priority.

Meg Ferguson (PMG) did a thorough walk through of production services. “Professional project management starts with being a master multi-tasker.” With all of the considerations and decision making involved the production process, Ferguson’s words of advice is to leave no room for assumptions. Be as specific as possible when communicating so no one is left guessing. She reviewed each aspect of production – from managing workflow, to ways to reduce postage and expedite delivery. She warned us to be weary of hidden costs and to bid to your supplier’s strengths.

Julie Wilson (Integral) followed with database analytics and the need for data-driven decisions. Performance indicators underlie one rule: GiGo (Garbage in/Garbage out)! The main takeaway was that building loyal constituencies starts with having consistent business rules and tracking metrics. “When reviewing reports for the first time, assume it’s wrong and then try to poke holes in it.” Amy Padre (Avalon) presented a great case for including online in all integrated communication channels. Testing, appropriate messaging and making it easy to stay involved will bring in those multi-channel donors that have more value. She showed phenomenal examples of email engagement tools like list chaperones, and insider updates.

Mark Mitchell (SD&A) debunked many of the myths surrounding telemarketing. “Telemarketing is selling what you don’t want. Telefundraising is talking to donors who care about your organization.” The truth is donors do want to be called. Benefits include real-time results, driving higher direct mail and online response, and it being a low risk investment. The day ended with Robb Wanner (DMP) bringing the direct marketing process full circle with a lively and detailed overview of caging and data capture.

DMAW’s initiation on the ‘tools of the trade’ provides a base for understanding proven techniques and processes. It’s worthwhile for anyone who truly appreciates the science of marketing.

photo-thumbnail-AmirahTylerAmirah Tyler is an Account Coordinator for Mal Warwick | Donordigital. She can be reached at

How to Fundraise When the Media Spotlight Shines on Your Organization’s Mission

Mal Warwick | Donordigital Account Director Wendy Husman and Whitney Broadwell, Senior Resource Development Officer at International Medical Corps presented a session together at the 2016 Nonprofit Technology Conference in San Jose in March 2016.  They discussed how to harness the opportunity to grow your email list, increase your social followers and raise money when your organization’s issue is in the news. Review the presentation deck to learn more about how to prepare a fundraising and communications plan, how to implement that plan on short notice, and how to leverage unexpected events into more supporters for your organization.

Join us at #16NTC for two great sessions & a party!

The Nonprofit Technology Conference is heading to San Jose, California, this year, and our team will be there to share, learn, mingle and party.

Our team will be presenting at two sessions:

Is That Your Donor? Or Mine? Measuring Performance in a Multichannel Environment
Friday, March 25
10:30 am — 12:00 pm
Room 210F

Join Mal Warwick | Donordigital President & CEO Mwosi Swenson, Director of Analytics Peter Schoewe, and Steve Kehrli, Development Director at People for the Ethical Treatment of Animals, as they discuss the challenges of monitoring channel and cross-channel performance.  In this hands-on session, we’ll will review guidelines, benchmarks, and actual reports for monitoring overall program success, and share some real-life examples from PETA’s multifaceted direct response program.  More Info >>

Use the News: How to Fundraise When the Media Spotlight Shines on Your Organization’s Mission
Friday, March 25
1:30 pm – 3:00 pm
Room 210E

Join Mal Warwick | Donordigital Senior Account Executive Wendy Husman and Whitney Broadwell, Senior Resource Development Officer at International Medical Corps, as they discuss how harness the opportunity to grow your email list, increase your social followers and raise money when your organization’s issue is in the news. In this hands-on session, you’ll learn more about how to prepare a fundraising and communications plan, how to implement that plan on short notice, and how to leverage unexpected events into more supporters for your organization.  More Info >>

Do You Know the Way to San Jose?
Thursday, March 24
8:00 pm — 11:00 pm
Mezcal Mexican Restaurant and Bar
25 W. San Fernando, San Jose

We may not have the likes of Dionne Warwick to show us the way to San Jose, but your online roadmap can be found with the talents of the Mal Warwick | Donordigital team from 8pm to 11 at Mezcal. Your NTC Badge gets you a taste of Mezcal’s authentic Oaxacan cuisine and a sip of our signature Mal-garitas. You’ve got lots of friends in San Jose, make sure to stop by and see us!

What we learned about multichannel fundraising from raising money at year-end

Although it seems like eons ago, our team at Mal Warwick | Donordigital is still taking stock of what the year-end giving trends mean for our client programs, and for nonprofit fundraising as a whole.

Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement.

It will take a bit longer to see the full results of the direct mail efforts, but we know that this channel will continue to provide a lion’s share of overall direct response revenue – and will for many years to come.

While integration still may feel challenging in actual implementation, this year-end season reinforced for me the power and necessity of integrated fundraising for overall program success. Here’s why:

  • We saw a big surge in direct mail donors going online to make their gifts, including the use of custom URLs. The upcoming match-back analysis we’re performing for many clients, will clarify how big this mail-to-online effect really is.
  • Targeted email messages to individuals receiving direct mail appeals reaped high response rates and average gifts. Even when these groups were small, response rates were often triple the average email response rate and revenue per email sent was very high.
  • New targeting tactics allowed for a fuller experience and supported all efforts. Facebook ad targeting of email lists members and direct mail donors served impressions to individuals primed to give – a tactic we know helps overall fundraising. In addition, many of these campaigns generated enough gifts to cover the modest costs of the efforts.
  • It’s about the donor experience! The multitude of email messages from my favorite charities I received in December was immense. But I remembered those that reinforced that message in the mail, in email and social media. I knew what I wanted to give to and why!

How can you measure the effects of your integration efforts?

  • At Mal Warwick | Donordigital we carefully track multichannel giving shifts between the online, mail and telemarketing channels through a careful analysis of donor data, and do this bi-annually for many of our client programs. The shifts in giving channels often reflect not just changing donor trends, but also changing investments that the organization is making to grow each channel. Most importantly, it allows us to create strategies that prioritize multichannel conversion.
  • Multichannel giving analysis allows us to identify donors’ origin source which informs our recommendations for acquisition investment. Based on first gift, who is most likely to convert to another channel? How does the ROI compare for different origin cohorts? What we see consistently is that a higher percentage of online generated donors cross over to also give in the mail, than the reverse. This trend points to the importance of having a mail program that can work seamlessly with online.
  • We’ve seen a dramatic increase in donor value when our clients convert single channel donors to multichannel giving (especially direct mail donors to online). We also see much higher upgrade rates to $250 or more from donors who are multichannel, more conversion to monthly giving and significantly higher retention rates. It’s clear that multichannel behavior has a big impact on donor value and increased attention to an integrated strategy will result in overall revenue growth.

Integrated, multichannel fundraising efforts are yielding valuable results and stronger long-term value for many organizations at year end and throughout the year. The focus of integrated strategy should continue to inspire more single channel donors to convert to cross-channel giving. This in turn will deliver stronger renewal and upgrade revenue to help direct response programs thrive, while engaging supporters more deeply into the organization—and most importantly deliver the best donor experience!

Mwosi Swenson, President and CEOMwosi Swenson is the President and CEO of Mal Warwick Donordigital. She has over 20 years experience in direct response fundraising and is one of the nation’s leading experts in direct mail, online and integrated fundraising.

Client Highlight: Mercy for Animals

A team of Mercy for Animals undercover investigators is exposing the cruel and secretive factory farm and slaughterhouse industries. Last year, through the use of undercover investigations and hard-hitting advocacy work, abusers were brought to justice and major corporations like Walmart and McDonald’s were convinced to introduce sweeping animal welfare policies.

Mal Warwick | Donordigital is working with Mercy For Animals to create its direct mail program and expand online fundraising. MFA just experienced the most successful year-end fundraising season in its 16-year history, with an increase in number of gifts, response rate, and total revenue.

We worked with Mercy For Animals to brand its sustainer program “Investigation Allies” and create a series of appeals inviting supporters and advocates to become monthly donors. We also helped introduce a tracked welcome series promoting monthly giving to new advocates and supporters.

The organization now has over 1,000 sustainers, helping to fund its core programs month after month. Many sustainers made additional gifts this December thanks to targeted appeals.

Read more about MFA’s undercover investigations >>

It’s Not Too Late to Supercharge Your Year-end Online Fundraising

There’s a lot riding on your year-end online fundraising efforts. Some nonprofits raise a quarter (if not more) of all their online revenue in December. No doubt your team has been carefully planning its year-end online campaigns and is hard at work implementing the messages. Here are a few last-minute ideas to supercharge your fundraising.

Resend to Non-openers

So much of year-end fundraising is about persistence. For email appeals, that means resending your email message to people who haven’t opened your message. Wait a day or two, pull a report of who opened the message the first time, and suppress them from your resend. Yes, there is always a risk of over-messaging, so be sure to change the subject line.

You might also pick a different time to message such as very early in the morning, in the late evening, or on the weekend, all in the name of standing out to get noticed — and opened.

Add a Special Appeal for Monthly Giving

Year-end is traditionally the time for one-time gifts, but we know that donors are always in search of flexibility and options. Make sure you make the case for monthly giving, either in the body text or P.S. of your email message, and also on all your donation pages. This is one of the fastest growing segments of online fundraising, so jump on the bandwagon at year-end too.

Keep Sending Appeals to People Who Already Donated

We go to great lengths to avoid sending appeals to people who have already donated to our campaigns. But year-end is a great time to keep including recent donors, especially if you have a dollar-for-dollar match. Include a sentence recognizing and appreciating their gift, and many donors will be motivated to give again, or to spread the word via social media with friends.

Ask Your Donors to Tell Their Friends and Family

Your donors feel great after they make a donation to your cause. That’s what charitable giving is all about. Make it easy for your donors to share that feeling with friends and family by adding sharing options on your website “Thank You” page and also in the thank-you email/receipt that gets sent to each donor. Discuss with your online vendors to find out how to add these features.

Add a Pop-up Lightbox to the Highest Trafficked Pages on Your Website

It’s vital to grab the attention of your website visitors during the last two weeks of the year. The pop-up lightbox is a perfect tool to get in front of people and convey your year-end fundraising message, especially if you have a match. Set a cookie for your returning visitors so the lightbox only appears once every few days.

Increase Your Messaging out on Social Media

You’re probably planning some social media messaging at year-end to promote your fundraising efforts, but you’re probably not planning enough. Get creative with ways to promote your year-end campaigns, using tie-in graphics, thermometers, and thanking donors publicly. Your creativity and humor will pay off, especially for your followers who are also on your email list. And don’t forget to track your social media click-through traffic to your donation pages.

Michael Stein is a Senior Account Executive at Mal Warwick | Donordigital in Berkeley, California. With Nick Allen and Mal Warwick, Michael wrote the groundbreaking 1997 book: Fundraising on the Internet: Recruiting and Renewing Donors Online.

Paths to year-end fundraising success in a multichannel world

AMC_YE2013-Lbox3-Calendar_FINAL-copyDirect response fundraising should be multichannel. I say this all the time and while direct causation is sometimes difficult to track, I stand by the principle that truly donor-centric communications allow donors to access information in the channel they choose. We also have the data analysis to prove that multichannel donors are the most valuable donors for an organization to have over the long term.

It’s our responsibility to ensure that the messaging is cohesive and coordinated.

In the real world of people opening their mail, answering their phones, and checking their inboxes, a multichannel donor is a person who knows what matters to them, consumes information in a number of ways, and dedicates some time and their dollars to the cause that moves them.

Maybe it was the person that asked them to make a donation, or the photo on that envelope or at the top of that email, or a headline in large font, or simply the timing of an email that was formatted nicely on their iPhone6 while they were waiting on a train platform – whatever the trigger, later that night they remembered to go on your organization’s website and make a donation.

The most important thing about a multichannel donor is that they decide to give and give in a channel different than their first gift. That change and movement to being “channel agnostic” means that they are more likely to give again to your organization and to give a larger amount.

So, how do you embrace multichannel messaging when planning for year-end? The reality is that every detail matters when it comes to achieving year-round fundraising success in a multichannel world. Year-end fundraising is a unique challenge because of the competition for dollars among organizations and a limited number of donors. The sheer volume of fundraising appeals by nonprofit organizations is enough to overwhelm any person who opens their mailbox or their in-box.

As a direct response agency, we’ve learned to adapt and innovate in the unique environment of year-end fundraising. Below is a quick overview to how we approach year-end fundraising success in a multichannel world.

  1. Create a communications matrix that honors the donors’ perspective. Align your channels by reviewing your year-end calendar for mail, email, website promotion and telephone solicitations. Consider how your donor and non-donors audiences will react to getting multiple appeals for funds in different channels. Adopt a donor-centric approach and make sure your appeal calendar is driven by their needs. Honor and accept those things that won’t cross channels (not everything can be integrated!).
  2. Scour your organization for other opportunities to coordinate messaging. These might include newsletters or magazines, direct mail acknowledgment buckslips, welcome kits and welcome series, videos or other online resources.
  3. Segment your audiences carefully and integrate those segments into the communications matrix. Think about the best way to approach each with the correct ask or cultivation. For example, what about those folks that are getting direct mail during the year-end email series? What about those who aren’t? Also plan for coordination in gift asks – although donors will often give higher gifts online, it’s important to keep gift strings similar across the channels.
  4. Fundraising techniques aside, it’s the content and messaging that you create that will drive your supporter’s attention span and engagement. Donors want to be asked and inspired to make a year-end gift. Take the lead-time you need to produce engaging content that can span across direct mail appeals, emails, videos, year-in-review annual reports, holiday cards, infographics and more. Remember, donors have short attention spans (especially online donors), so highlighting key points are important whatever the channel – direct mail letter P.S. content, reply devices, and email masthead and sidebars, to be exact.
  5. Carefully consider your email calendar in December so you can create the right cadence for your supporters. One message per week and then an increasing number the last few days is the new normal, so jump on board and craft an authentic email series that inspires your supports to give. Consider the dates that your mail will reach donors in-home and if the content is complementary.
  6. Acknowledge the multichannel touches – we often reference or show a visual of a direct mail package that the donor is receiving in an email message. And we’re careful to strategically include dedicated URLs in direct mail packages if donors want to make their gift “immediately online.”
  7. On your website, be sure to use your homepage carousel or above-the-fold content areas to highlight the theme of your year-end campaign online and offline. It’s common for supporters getting your mail to visit your website to make their year-end gift. Deploy a lightbox on your website to catch the attention span of your visitors.
  8. Use paid advertising channels at year-end to reach your supporters wherever they might be. Search engine marketing, Facebook ads to custom audiences, and remarketing to visitors of your website or your donation pages can play a vital role in creating visibility for your year-end campaigns, and increase year-end giving across all of your channels.
  9. Make it social! Using online social networks at year-end is vitally important to connect with the attention span of your supporters. Dedicate staff time to posting year-end content on social media channels, and schedule coordinated tweets and posts on all channels. In your emails and on your Web pages make it easy for your supporters to spread the word about your year-end campaigns.
  10. Keep testing and trying new things. Every audience is different which means it’s vitally important to test to see how your audience responds to multichannel tactics.
  11. Don’t neglect January as an important time to thank donors—across all channels—for their year-end support.

Multichannel fundraising does require more effort and resources. But the end results is cohesive messaging and a larger group of dedicated donors.

photo-thumbnail-mwosi-2Mwosi Swenson is the President and CEO of Mal Warwick | Donordigital. She has worked in direct response fundraising for the past 20 years and has managed the direct mail, telemarketing and online programs for some of the nation’s most respected environmental, advocacy, and political organizations.

Growing your sustainer program

Mal Warwick | Donordigital Senior Account Executive Wendy Marinaccio Husman joined forces with Jeanne Horne of Share Our Strength, to present a dynamic session on “Growing Your Sustainer Program” at Blackbaud’s BBCON 2015 in Austin in October.

The session covered numerous facets of growing a sustainer program with a discussion of strategies for retention, stewardship, and upgrades. Wendy and Jeanne outlined No Kid Hungry’s multichannel promotion of monthly giving, with efforts spanning email, online advertising, social, direct mail, and telemarketing. They provided exclusive examples for how to improve retention, create a communications calendar for monthly donors, and more.

Here are the presentation slides:

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Editors' Review

Applications that function as simple tools are all over the market. Thermometer is a very basic application that allows the user to find out what the outside temperature is. While this may seem like an easy task, Thermometer fails to deliver a quality application worth downloading.

The application downloads and installs quite easily and doesn't occupy a huge amount of space on the device. It does seem that the program is rather large, however, considering its very basic functionality. Upon opening Thermometer the user is greeted with a blank white screen with very hard to read light gray lettering. At this point the user is required to either touch a locate button or type in a city to find out the temperature. Apparently this app uses a Web service to find out the temperature at a specified location. Once the location has been selected a graphic appears that shows the temperature in a colorful mercury thermometer. The temperature is also printed at the bottom of the screen in both Fahrenheit and Centigrade. At all times there is a rather large advertising banner at the bottom of the application's home screen. There are also advertisements that will pop up from time to time in the notification bar. In addition to these, the app also places random icons on the home screen in yet another effort to advertise. This triad of advertising is not only distracting but also invasive at times.

It may be useful to find out what the temperature is outside, but not at this expense. The poorly-designed user interface combined with the incessant advertising keep us from recommending Thermometer.

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Publisher Mobiquite
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Release Date September 19, 2015
Date Added September 07, 2015
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Tagged:  Seasons of Heaven PS3 torrent

By Games Torrents 2 PS3

Information about Seasons of Heaven has been floating around since December 2016. It’s a new game from French indie studio AnyArts Production and is based on the Nico Augusto novel of the same name. Just based on the gameplay trailer,… Read More »


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Fifth annual wine crawl sets ambitious goals

WYANDOTTE — The city’s annual fundraiser for a local cancer center has become a popular tradition for local wine lovers.

    Patrons who buy a glass for $15 also will receive a wristband and map that allows them to visit various downtown businesses to sample Michigan wine and champagne. The collectible glasses have featured different designs by Southgate artist Nancy Pitel over the years.

    “We could sell more than 1,000 glasses, but we can’t really handle more than 1,000 tasters,” said Vicki Lucas, chairwoman and co-owner of Bishop Brighton Bed and Breakfast. “The merchants in town buy the wine as their contribution to the cause, and we just can’t ask them for more, so we have other plans in addition to the wine crawl.”

    This year’s expansion plans are ambitious, she said.

    “Although the wine crawl will follow last year’s pattern and take place on August’s Third Friday, which falls on the 21st and runs from 6 until 9 p.m., there will be a large, exciting afterglow party,” Lucas said.

    Held west of Belicoso’s Martini and Cigar Bar on First Street, the party nicknamed “Belicoso’s Backyard Bash” will run from 6 p.m. to 1 a.m. and feature popular local bands, beer, food, dancing and VIP tables

    “It will be like an outdoor club scene,” Lucas said.

    The bash takes place Friday and Saturday evenings. A portion of the profits will benefit the Josephine Ford Cancer Center Downriver. Friday’s $5 cover charge will be donated to the center, and wine crawl participants can enter free by showing their wristband.

    The wristband also will ensure many other discounts during both days at various retailers and eateries; the accompanying map lists wristband special offers and locations, along with featured wines.

        Lucas recommends buying glasses in advance at one of the participating downtown locations: 4Her, River’s Edge Gallery, Monroe Bank & Trust, Curves, Traffic Jam, Wyandotte Federal Credit Union, the Josephine Ford Cancer Center Downriver and Charter One Bank. Henry Ford Health System employees also can purchase event glasses on the Henry Ford Wyandotte Hospital campus.     Glass sales began Monday and will continue through Thursday. On Friday, the day of the event, glasses will be sold at the corner of Maple and Biddle beginning at 5:30 p.m.

    On Friday, Dave Roden of Lincoln Park will create a 6-foot-by-8-foot, three-dimensional street mural of a wine bottle on the sidewalk at the corner of Maple and Biddle at Third. Rachel May and Billy Reedy start with music at 6:30 p.m.on First at the Backyard Bash location. May sings and plays in local bands and writes a music column for a local daily newspaper.

    She’ll be followed by Larry Lee & Back in the Day from 9 p.m. to 1 a.m. Lee, an ex-NFL player who organizers say performs a high-energy, Motown-style set.    On Saturday, Carolyn Striho will start the musical entertainment at 6:30 p.m. She is a musician, singer and songwriter who has toured with Patti Smith and has been nominated for seven Detroit Music Awards.    The Sun Messengers perform the rest of the night from 9 p.m. to 1 a.m. They are the official band of the Detroit Pistons with an eight-piece, horn-driven, rhythm and blues show band.

    The usual Third Friday free horse and carriage rides, trolley tours, sales specials and art openings also will be featured.


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Friday, February 27, 2009

Trying to make the final decision on mailers...

I'm sending in my order soon from overnightprints and I'm trying to decide on which mailer to go with. Both have their advantages... the one on the left is an illustration... to show somewhat of my style. I'm sort of leaning towards that since it is an illustration. The one on the right has the stamps from my website. I like the polished look of it and it matches the website... but it really doesn't say... Sam illustrator. Tell me what you think.

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Saturday, June 6, 2009

Cake Commission

I've been commissioned to make a couple's wedding cake for August... so I've been starting to prepare with some sketches. They "save the date card" is done with a cut paper theme and was created by my friend Jackie. The couple is looking to do an artisans style wedding. Rather than going to big producers they decided to use local artist in the area. Jackie did cards and such, Shawn is the photographer, and I'm the cake baker. It's not until august but I've been playing with rough sketches. Their card theme is of cut paper flowers (spiderwort and yellow wood sorrel).

My Dear Darling said...

Wow! What a fun project to be working on. :D Both of them look great and I'm loving the color scheme. Will you be taking photos of the final product? :)

oh yes it is... I love baking so I'm having fun with the project. I will definitely be taking final picture. I'm really excited to be working on it.


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Dragon Cave

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Welcome to Dragon Cave! Dragon Cave is an online adoptables game. Collect eggs, raise them to adulthood, and then breed them to create interesting lineages. New types of dragons are added regularly!

Viewing Dragon: Jeweled Moon Beam

  • Stolen on:Sep 06, 2015
  • Hatched on:Sep 08, 2015
  • Grew up on:Sep 11, 2015
  • Overall views: 3,066
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  • Gender:Male
  • Location:Alpine

Lunar Heralds are deeply attuned to the two moons of Valkemare, Aurax and Cirion. Strictly nocturnal, they draw energy from moonlight and will only hunt when the moons have waned. When breeding, the amount of moonlight the parents receive from each moon will determine the color of the egg produced. When a Lunar Herald is struck by direct moonlight, an illusion of multiple wings may appear. Witnessing a Lunar Herald’s illusory wings is commonly believed to be a sign of good fortune.

Dragons are highly-intelligent reptilian creatures that—from a human perspective, at least—appear to live forever. Many different varieties of dragon exist, each with their own unique qualities, habitats, and behavior. Adolescence in dragons is usually marked by the growth of a hatchling’s wings, although not all breeds of dragons grow wings and some breeds have other traits that indicate the beginning of maturation. In Galsreim, dragons and humans coexist peacefully.

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mY bAD!!!

Holy Baby Jebus! I have been so caught up in my work that I have failed to post! Not a good plan!

Things at work have been super busy and soon my hours will be changing to 5am to 2pm. I started this week working out a schedule and seeing what time was good to go to bed and if I could even wake up at 3am. Indeed I can! I should know within a couple of weeks if my schedule will change. Until then, I am going to keep the schedule and get as many of my overtime hours in so I don’t have to spend another Saturday at work.

This last bout of depression and learning that my adrenal system is wonky (wonky is a medical term!) has made me into a lump. I know that I will get better but it’s doing me no good to sit on my ass and wish it away. I need to be healthy! Damn it Woman, take a vitamin, go for a walk…DO SOMETHING!

Oh, and another thing. Why is it that inspiration hits when I am trying to go to sleep!? I have a creative idea brewing in my head right now and I am working on the details! I would like to see this come to fruition! It’s not often that I actually feel that I am good at something but I may have found something that even I can’t fuck up!

The holidays are coming on fast. Soon I will be hosting my family for Thanksgiving dinner. We are having Cornish Hens, I refuse to cook a turkey…I hate turkey! What is more exciting is that I get to spend it with my family!

I guess I should figure out my grocery shopping for the week and plan out my weekend.

au revoir

TaLly Ho!

I put pencil to paper yesterday and listed the expenses for September. This is only on items I spent with my debit card. This months challenge will take into account my daily spending (cash and debit, etc). It gets the categories started.

I have only two cash only categories in affect at the moment, groceries and utilities. I found a great wallet for my envelopes, I will share once I have things set for November.

Accountability is hard!

So it is time for a new monthly challenge. This month it is going to be working on a financial situation. I am over my head financially and have decided to take the bankruptcy route. I have made every effort of pay donthlown my over $50,000+ of debt. It has been a very slow process and is causing a lot of depression in my life. I am going with a Chapter 13 for a couple of reasons. One, I have to, I am in that income bracket. Two, I still get to pay people back. It is a structed payment to all those folks I owe and they can’t call me and ask for more.

This is a decision I have agonized over for about two years. My goal this year was to paydown as much as I could but it just seems so overwhelming. I have an addiction issue with money and it has gotten me into big trouble. My promise to myself this year was to learn to do things differently. This includes with my money. I know that not alone with this issue and I am finding a support group to help me deal with this. Let’s be honest, addititcion happens with everyone (shopping, smoking, sex). This is my reality. So Red, whatcha gonna to do bout it?

My monthly challenge for October is to write down every penny I spend. Thanks to a free Android app called Hello Expense, I will be able to catergorize my daily spending. This will be the basis to creating a much improved budget. I also know that I will have to account for my spending with the courts so it is better to start now. Being accountable for my money. Yikes! If you need some pretty envelope’s, check this out.

Today’s goal is to create categories. Starting with a printout of my last months bank statement, I will be able to get a picture of what I am spending on. Then, in November, I will combine this months figures an create a better budget. I am going to go with the envelope system as it a cash based system. This will also bring a bit of reality to my situation…if there is no money in the envelope…can’t spend it…right??

So Money Monday’s will return, I will account for my spending and be able to show my progress. The good and the bad.

What budget system works for you? Have you used the envelope system??

It’S IN ThE AIr!!

Fall! It is just around the corner here in Hell. Granted, the calendar says fall is here. Arizona is last in just about everything and it hasn’t grasped onto Fall quite yet. My weather app in my computer says it’s 105 outside. Inside, however, it is Fall!

Autumn is my favorite time of the year. My state doesn’t really have seasons…it has hot, hotter and frackin hot and then it cools down for what we call fallwinterspring for a few months and then it is hot again. I don’t usually decorate the house for the spring and summer months but once September hits I bust out the decorations.

I wasn’t really ready for Halloween decorations, I wanted a different look for the apartment. So last Sunday, I attended a decorating for autumn class at Pottery Barn. (check a local store for details). I got some great ideas but found that I didn’t want to spend forty dollars on a fall wreath and a candle. Instead, I headed off to GW and found a fall wreath, candle, and a ceramic pumpkin for under fifteen dollars.

I didn’t put things out till today. With yet another migraine and fifty plus hours of work, I just looked at my purchases all week. Generally, my Sunday’s are spent relaxing and catching up on sleep. Today was not that kind of day. I just spent six hours fall cleaning my apartment. Whew! It was so worth the effort.

I started in the patio “le petit jardin” which needed to be swept and the old dead plants removed and prepped for fall plantings. After that I headed to WallyWorld for a new indoor broom. Once I got home I started cleaning. It wasn’t the usual “dust here, vacuum there” type of cleaning. It was a grand cleaning. Where the patio door gets cleaned, floors get washed, appliances get wiped down and the tub gets cleaned! And it needed it too. There was an trip to the recycling site and a break for lunch. It just looks so nice!

I am just going to relax for the rest of the afternoon and enjoy my apartment! I may have soup for dinner. Then again, it may be too hot!

It has been “one” those weeks and yet, I am smiling. I would normally be all grumpy and shit but I am not. Dunno why, could be the yoga or the lemon water flushing the bitterness away, who knows.

The week started with my AC quitting, rough work week, and my dog having to be rushed to the vet. Needless to say, today, I passed another audit, Hermione is doing great and I have AC. Really, it all works out in the end.

I just finished straightening up the apartment in preparation for this weekend. I have a few things planned that I am looking forward too. Tomorrow, my good friend is have breast reconstruction surgery and I am going to spend the evening being as much of a comfort to her as humanly possible. She is a survivor and I am so very happy to see this finally happen for her. Saturday, I am attending a wedding of a co-worker. Sunday, I plan on going to a decorating class at Pottery Barn and then brunch with a meet-up group. All in all, it sounds like a loverly weekend.

Now it is that time to get ready for the last work day of the week. I am really ready for sleeping in!

I am on day nine of my Yoga 21 Day Challenge. This far, I have lost a total of three pounds. Very happy. I am learning that my body is in perimenopause, of which comes with not only irritability but weight gain as all. I worked too hard the last couple of years, gaining it back is not an option.

I am focusing on portion control and weight watchers along with hot lemon water each morning, a natural appetite suppressant. Then the Yoga! Each session is just a few minutes but each one melds right into the next. I am struggling with the poses of downward  facing dog as I dealing with weak upper body and wrists. I know that with practice, this will only get better.

I also stopped by the library and got a couple of books to do a bit more research on this perimenopause. I would rather deal with it with knowledge then to suffer through it. Of course, if I can use herbs and vitamins and not drugs, more the better.

My AC decided, at the end of the wretched summer, that it no longer wants to work. I am sitting under my ceiling fan drinking strawberry infused water trying to keep cool. Luckily, it’s only 97 degrees today. Mother Nature seems to be in menopause! A massive storm hit Maricopa and Pinal County last night and a huge shade tree was blown down outside my apartment! Dude, it even smashed in a neighbors patio!

I had a girls night out last night in Tucson and enjoyed the cool brisk air…so glad that fall is just around the corner! I think it is just about time to bust out the fall decorations! I like the mini pumpkins and gourds in a big bowl…

What is your favorite decoration for fall??

In reviving old routines, I am dusting off my FlyLady book and working on my Weekly Financial Home Blessing Hour. If you are not familiar with FlyLady, then check them out here. It is everything that you could possibly think of to get your home clutter free and manageable. For Monday, I created the tasks as follows:

  • Weekly Tabulation: This is where I make sure I have recorded the previous months worth of expenses
  • Review Mail: Many organizers recommend reviewing your mail once everyday. If I don’t have the chance, it gets done on this day
  • Review emails: Yep, taking time to respond and review emails (I generally do this everyday)
  • Update Calendars: Making sure I know what I have going on for the week and make sure special events are in the calendar
  • Balance Checkbook: No explanation really needed.
  • Filing: Once a week keeps this task at a minimum.
  • Expenses: This is what I call my bill paying. Paydays are the day I truly pay bills, this is mostly for making sure the spreadsheet is updated and on-line payments are recorded
Recently, I changed my calendars from Google to Cozi Granted, it is catering to families, I have found it to be a fun calendar to use and it even syncs up with Google. It has additional calendars that you can add as well as Shopping Lists. For example, today I added the Survival Checklist. This allows me to make sure I start amassing items in case of emergency. I.e. sudden tropic storm in Arizona (if Vermont can get a Hurricane, I am sure something can blow this desert into a flurry!). FlyLady is also partner with this group and you can download all the weekly cleaning checklists and daily reminders. Check it out!
Next week, I will have my Monthly NetWorth updated. Still collecting my data.
Off to a late Labor Day BBQ!
au revoir!

A QuIrkY mEsS

I decided to take a month off of blogging to get my life back into routine. I needed to allow my mind, body and soul to get back in sync. I was beginning to feel run-down. fatiqued and sick. I am very much a person who loves schedules, routines and lists. However, over the past few years, I have let that part of life fall to shambles because I was too caught up in survival mode. I allowed outside influences direct my life, basing my decisions on others feelings than myself. So, I am being selfish in my life right now. SELFISH! I have to love me, accept me and rebuild me right now.

This Summer started with making some very rough decisions so I did not to make any in August. I mean, I did decide to go to work and I did decide to eat dinner. I am talking about those earth shattering, turn over a new leaf kind of decisions. I don’t regret leaving behind the drama, the heartache or peoples malicious behavior. I can no longer be a part of something that just causes me to hurt. That is just not acceptable!

It has been rough the last five or so years. I have dealt with some incredible loss not only emotionally but financially as well. I guess my mid-life crisis is happening…what a wonderful adventure this in going to be. I don’t have the funds or passport to go find myself in some exotic locale or Tuscan countryside. I must find it here, in this desert! I have had a bit of a stall in this journey but I am dusting myself off once again and heading out.

So, in this vein, I am starting some new routines and re-viving some well loved routines of the past. The new one is my September Monthly Challenge. I get daily emails from a new age site call DailyOM. It has daily messages and horoscope based words of the day that sometimes hit pretty close to home. What I enjoy the most is the Daily Courses. I have participated in about ten courses thus far and have enjoyed them all. For September, I signed up for 21 Day Yoga Body. This course is awesome. While I am only on day two, I have already incorporated some small changes. There is journal work, videos and additional instruction. Revived an old routine, started turning the TV and computer off one hour prior to going to bed. Added some devotional reading (Daily Celtic Wisdom) too.

I am loving this quiet Sunday morning, reading some blogs, drinking some coffee and listening to music, tis marvelous!

So I WoN’T FoRgEt

Life is too short to allow the violations, losses, misunderstandings, distortions and disappointments of the past to dictate our course moving forward.


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I was taking Hermione to the cleaners today and was thinking about all the ideas, actions, plans and so forth going on inside my head. I feel that I am making too many changes at once. That this is going to be tough. Will it be all worth it? Am I truly going to find someone who will join me on crusade of finding a sustainable, simple life?? I sure hope so. This is who I am. I am not changing to fit other’s ideas, my transformation is for me. So there!

Then the universe spoke….as it always does. Just have to be willing to listen. This is what I picked up from Daily Om today

June 18, 2010
Useful Transformation
Make Change Work For You

At the root of all growth, we find change. Allow it to work for you not against.

Transformation is a universal constant that affects our lives from the moment we are born until we leave earthly existence behind. At the root of all growth, we find change. Occasionally, change and the circumstances leading up to it are a source of extraordinary joy, but more often than not they provoke feelings of discomfort, fear, or pain. Though many changes are unavoidable, we should not believe that we are subject to the whims of an unpredictable universe. It is our response to those circumstances that will dictate the nature of our experiences. At the heart of every transformation, no matter how chaotic, there is substance. When we no longer resist change and instead regard it as an opportunity to grow, we find that we are far from helpless in the face of it.

Our role as masters of our own destinies is cemented when we choose to make change work in our favor. Yet before we can truly internalize this power, we must accept that we cannot hide from the changes taking place all around us. Existence as we know it will come to an end at one or more points in our lives, making way for some new and perhaps unexpected mode of being. This transformation will take place whether or not we want it to, and so it is up to us to decide whether we will open our eyes to the blessings hidden amidst disorder or close ourselves off from opportunities hiding behind obstacles.

To make change work for you, look constructively at your situation and ask yourself how you can benefit from the transformation that has taken place. As threatening as change can seem, it is often a sign that a new era of your life has begun. If you reevaluate your plans and goals in the days or weeks following a major change, you will discover that you can adapt your ambition to the circumstances before you and even capitalize on these changes. Optimism, enthusiasm, and flexibility will aid you greatly here, as there is nothing to be gained by dwelling on what might have been. Change can hurt in the short term but, if you are willing to embrace it proactively, its lasting impact will nearly always be physically, spiritually, and intellectually transformative.

So yea. The change is happening. I am a eco friendly, veggie growing, carnivorous herbivore! To say that this new chapter will not be without it’s bumps would be stupid. I know that there is still a lot of things to happen. Just got to be open and let the transformation happen.

My life has it’s routine again. I feel a bit calmer now that I am working my daily tasks and creating a home once again. I have decided to work in my Sustainability actions. I will be creating a master action plan today. I am recognizing my addiction to money, the splurging that I do and now it is right in front of me. Yea, sometimes you have to put on the big girl panties and work on the issues. I have learned to conquer my weight. Now I will learn how to deal with my money. Lifestyle is going to change.


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Fill The Empty Nest

Posted by on Sep 1, 2017 in Success!Ezine For You

new direction following empty nestAs your kids go off to college, join the military, or make other moves to start on their way in life, you’ll feel “the empty nest”. Things just don’t feel the right without your youngsters underfoot, and you can’t quite figure out what to do with yourself. But these feelings of loss don’t have to get you down if you take steps that can help you cope.

  • Rediscover Your Interests

Don’t dwell on the quietness of your home and the fact that your children no longer live there. Find something to do with yourself. You can immerse yourself in work, but unless you’ve put off significant career goals until now, use this free time to rediscover things you used to enjoy.  Catch up on your reading, revive a long-lost hobby, take a fun class, or explore the world! You’re free to do what you want to do now, so go for it!

  • Re-kindle Relationships

Lots of relationships go by the wayside as your time, energy, and resources get swallowed up by the needs of your kids. You may have used this as a convenient excuse to avoid dealing with your mate or others, and the distance becomes painfully obvious once the children are no longer at home. Come to grips with this. Discuss feelings of estrangement and work to restore the compatibility you once enjoyed. And don’t be afraid to seek professional help if you’re not getting anywhere on your own. You’ll benefit from the extra support and will learn how to revive many types of relationships that you used to value.

  • Plan for the Future

Since your life is changing, steer it in a new and exciting direction! Until today, most of your decisions have revolved around your youngsters. Now it’s time to think about how you might want to live and work differently. You may decide to retire and/or to relocate, for example. Consider the options available to you. This is the beginning of a new chapter in your life.

When your children head off to start their own lives, it’s normal to feel the empty nest. But remember that you have the power to fill your nest, so start doing so today!

Enjoy These Other Success Articles

Empty Nest Can Trigger Stress

Make Time for You!

Making Dreams Happen

Pursue Your Passion This New Year

Reprint Policy: You are welcome to reprint this article for your personal use and to share with friends and associates.
Contact Dr. Webster to obtain permission for any commercial purposes.

E. Carol Webster, Ph.D.

E. Carol Webster, Ph.D.

About the Author:

Dr. E. Carol Webster is a clinical psychologist consultant specializing in Success Psychology.
She is author of the book for those dealing with the stress of success ―
Success Management: How to Get to the Top and Keep Your Sanity Once You Get There,

The Fear of Success: Stop It From Stopping You!
the book to help you overcome fears that may be holding you back in your life and career

The Private Practice of Clinical Psychology in: Voices of Historical & Contemporary Black American Pioneers

Money Smarts: Put More Profit In Your Private Practice!

E. Carol Webster, Ph.D.
Your Success Psychologist!
Clinical Psychology Consulting

Mailing Address: 7027 West Broward Boulevard, #262  Fort Lauderdale, FL 33317

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Wednesday, July 8, 2009

Dragon Tarot Card of the Day for July 4 2009

The Tarot Card of the day is: THE EMPEROR. This tarot card is about the struggle for personal independence. What I see in the tarot card today is: You need to put yourself first. Find what you want to do with your life and actually follow through. It is about growing up and being independent. Stop depending on those around you to make the decisions for you. Take responsibility for what you do and don’t do. Once you have taken responsibility it will be easier for you to take control of your life. To be in charge. This is the only way to start living your own life, not the life others want you to live.

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Tuesday, August 11, 2009

Dragon Tarot Card of the Day for August 13 2009

The Tarot Card of the day is: PAGE OF SWORDS. This tarot card is about not rushing into battle. What I see in the tarot card today is: Yes some things are worth fighting for. But sometimes battles are not one by rushing into them. They are won because you took time to plan, to gain support and get your information correct. It is more effective to go in with a plan of action then run around like a chicken with its head cut off. It is mess, unpleasant and accomplishing nothing positive for you to rush in. Instead sit back, take your time, and gather your strength and knowledge. This is not about force but about strategy.

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Professor David S. Cohen Discusses Same-Sex Marriage and the U.S. Supreme Court on CNN Affiliate

December 06, 2012

On Dec. 3 Professor David S. Cohen appeared on Philadelphia CNN-News affiliate WFMZ-TV's "Same-Sex Marriage – the Long and Winding Road to the Supreme Court" presented by the American Law Journal

Cohen commented on the two issues likely to be considered by the court, the constitutionality of the federal Defense of Marriage Act (DOMA) and Proposition 8, the California law which banned same sex marriage. If the Supreme Court ruled that DOMA was unconstitutional it would not necessarily mean that the states have to recognize same-sex marriage themselves, Cohen said. (video at 1:44). On the other hand, if the court considers Proposition 8, Cohen says it "could settle the issue for the whole country." (video at 2:00).

The Legal Intelligencer's senior staff writer, Gina Passarella, interviewed  Professor Cohen along with Temple University Beasley School of Law assistant professor Leonore Carpenter.

An expert on discrimination law, Cohen has published articles in the Harvard Journal of Law and Gender, George Washington Law Review, Indiana Law Journal, Boston University Law Review, South Carolina Law Review and the Columbia Journal of Gender and Law.


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Friday, June 6, 2008

The weather outside is frightful (but it wasn't yesterday)

Yesterday, I walked out of the office at 4:20 (yes, I snuck out early, and I was 15 minutes late for work every day this week. Being on time is a work in progress, apparently), and immediately changed my plans for the evening. It was absolutely stinking gorgeous outside, so I headed east instead of west.

Meaning, I went to Canadian Tire and bought myself a new grass trimmer (note: I am penny wise and pound foolish. I cheaped out last year, bought one for $20 and a replacement spool is nowhere to be found. Apparently it is is only sold in the UK, now). As opposed to heading downtown and looking for: birthday present for a two-year-old, shower gift for a girly pal and a dress for the two (2!) weddings I have this summer.

That was a very good decision, because I managed to mow the back yard, trim it and a good part of the side yard, and dig up the flower bed to plant the perennials my mom bought me. Plus a slip that a colleague gave me. (Oh, and thank FSM that mom bought me a shovel, that was nasty work, I tell you. I don't regret giving up my gym membership in the summer, not at all).

It poured rain today, so for once, me being spontaneous and all worked out well.
Here is a bit of a view of the new-and-improved flower bed:

It looks fantastic, in my never-humble opinion. Now I have to do something about the grass, or lack thereof.

Also, I have been a demon with the gardening, lately. I planted a bunch of tomatoes, peppers and herbs before I went home for Mom's birthday, and then lost most of it to frost (because I am an idiot). I sucked it up, bought new bedding plants, and got busy after brunch last Sunday (note: six more shopping trips, and the yagon will have paid for itself).

Last year's garden box on the right, the new one, constructed about two weeks ago, on the left.

There's petunias, impatiens, sweet peas, tomatoes, basil, sage, red and green peppers for plants. I also planted zuchini, cucumber, spaghetti squash, butternut squash and pea seeds. I hope I get something from my seeds this year. That would mean, to me, that I am a true gardener, and not just faking it.

As a result of all this outdoor work, there has been precious little knitting. But tonight, perhaps, there may be a little done. Or maybe not. I might clean the bathroom instead.

1 comment:

hbacmama said...

Very nice!
Next weekend I should have some perennials for you too. Pilfered from my mothers yard.


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Wednesday, June 24, 2009

Calm before the storm

Edgar and I have been having an amazing time, lately. The weather is warm (finally!) and so the ce-ment pad is truly open for business:

When the sun is too strong, we retreat to the shade for our knitting:

(note to self: get some loung-y chairs and a table for the shady part of the yard).

We finished a pair of socks (which only took a year! And less than a gram of yarn to spare!):

There's also been that travelling scarf thing going on:

With all this nice weather, the garden is growing like there's no tomorrow, or something. I've got broccoli and hot peppers growing. Plus, I expect a huge burst of daisies and tiger lilies just about any day now:

Edgar and I were hanging outside tonight, when it suddenly got very dark. It was one of those maybe? maybe not? rain moments. I grabbed Edgar, because I wanted to bring him inside if it started to pour. And since we were cuddling, I thought it would be good to have a photo of us:

I'm going to miss that little stinker when he's gone. It's nice to have company when I am outside.

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Monday, June 17, 2013

Don't wake Daddy...

We spent Father's Day afternoon at my Mom's by the pool. Sydnee joined us for an early dinner after working at the Fort. After dinner Dave promptly took a little nap by the pool and the girls couldn't resist this photo.

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February 25 , 2018

Tag Archives: Analytics

Impress Your CEO By Focusing On The Things They Care About

As seen on ERE Media (May 2, 2017). Contrasting the Factors That CEOs Focus On, With Those That Garner Little Interest One of the reasons why talent managers continually strive to become more strategic is that they want their ideas and problems to be noticed by their CEO. Because executives have a strategic focus, being viewed by executives as having ... Read More »

Part 2: Dr. John Sullivan on HR Reporting, Strategy

As see on Dice (January 31, 2017). Dr. John Sullivan has enjoyed a long and illustrious career as a talent-management expert. He’s published hundreds of articles on the topics of recruiting and talent management, in addition to dozens of whitepapers and 10 books, and spoken about the topic to every major business source including the Wall Street Journal, The New York ... Read More »

10 Reasons To Shift To A Data-Driven High Business Impact HR Model

As seen on Visier (February 9, 2017). The latest survey from the prestigious Conference Board ranks Human Capital as the #1 challenge facing global CEOs. At first glance, senior HR executives might take that top ranking as a positive thing. However, that would be a mistake because Human Capital was classified as a strategic challenge (not an asset) and it ... Read More »

Talent Tech Is Hot … But Without the Right Foundation, It Will Likely Disappoint

There is a revolution currently occurring in talent management and recruiting. Many firms are following Google’s lead and shifting to a data-driven model throughout all of the talent management functions. But an equally hot and exciting area is the development of talent technology, or talent tech for short. New vendors in the talent tech area seem to be popping up ... Read More »

Analytics Must Be HR’s Top Priority To Be Strategic

As seen on VISIER. What could be more important than realizing that the world of HR is on the edge of a dramatic shift that will literally change the entire focus of HR? Unfortunately, HR leaders are frequently so busy that most haven’t found the time to realize that “The War For The Future of HR” is already over, and ... Read More »

Human Capital Is Their No. 1 Challenge, So CEOs Must Demand More From HR!

A recent survey of global CEOs and board chairmen was conducted by the prestigious Conference Board, and it concluded once again that human capital is the top challenge that they face. While some in talent management and HR might feel honored to be at the top of the CEO’s watch list, they should instead view this listing as a failure, because ... Read More »

Sabermetrics — The Future Of Corporate Talent Metrics … Is Already Here

If your talent management function absolutely requires advanced metrics covering every aspect of how to manage top talent, look no further than Major League Baseball. Now hold on for a minute, just because you don’t understand or even like baseball, don’t turn away. Because the baseball metric approach is world-class; it is worth learning about. Also, most corporate CEOs love sports ... Read More »

I Learned Everything I Know About Great Talent Metrics…From Baseball

Many are shocked when I reveal that after 30 years of developing talent metrics, I have concluded that the best place to benchmark talent metrics isn’t a major corporation like Google or IBM, it is Major League Baseball. Ever since the book Moneyball came out, corporate and talent management leaders have been seeking out every opportunity to work with MLB ... Read More »


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• Chandramrit Ras 250 mg R.T.S.

    NOTE : Image shown above is Indicative only, may differ from the picture shown.

Uses - It is used in the treatment of fever, cough, cold, bronchitis, asthma, cough with nasal bleeding etc.

Effect on Tridosha – Balances Vata and Kapha.

Specific Specifications
Ingredients / Content 10 g fine powder of each of Shunti – Ginger Rhizome – Zingiber officinalis Maricha – Black pepper – Piper nigrum Pippali – Long pepper fruit – Piper longum Haritaki – Chebulic Myrobalan fruit rind – Terminalia chebula Vibhitaki – Belliric Myrobalan fruit rind – Terminalia bellirica Amalaki – Indian gooseberry fruit – Emblica officinalis Gaertn. Chavya – Java Long Pepper – Piper chaba Dhanyaka – Coriander – Coriandrum sativum Jiraka – Cumin – Cuminum cyminum Saindhava Lavana – Rock salt Shuddha Parada – Herbal purified Mercury Shuddha Gandhaka – Herbal purified Sulphur Loha Bhasma – Bhasma prepared from Iron Abhraka Bhasma – Purified and processed Mica Tankana Bhasma – Borax – 96 g Juice extract of Vasa – Malabar nut tree (root / whole plant) – Adhatoda vasica – quantity sufficient. Fine power of above ingredient is ground with juice extract or decoction, made into paste and pills.
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Chandramrit Ras 250 mg R.T.S.

  • Brand: Bharadwaj-Indore
  • Packing: Bharadwaj-40-Tablet-Jar
  • Availability: In Stock
  • ₹58.00

Disclaimer: This is not and should not be the alternative to your licensed physician / doctor. Please talk with your doctor and have a physical exam before you get any new medicine for the first time. Use ONLY medicine that has been prescribed by your doctor Don’t use any alternative medicine by yourself, please ask your doctor for the guidance. You have to produce/ upload the prescription on demand. By ordering / buying a product from this website to confirm that you have understood and undergone through all policies mentioned on the website and agree to the policies.

Tags: Chandramrit, Ras, 250, mg, R T S