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The following subset of specific incremental preventative, detective, and responsive controls play an important role in an effective, layered approach to application hardening.

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These automated, scalable, reliable, and auditable enhancements are essential to ensuring application hardening is a fully integrated component of your Development and DevOps processes and toolchain.

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Search result filters are generally placed on the left side of the Search Engine Results Page (SERP) for eCommerce sites and help users refine their initial query. By helping users find what they’re looking for, filters can increase your site’s revenue.

It seems pretty basic, but they should be intuitive and easy to navigate in order to help users aptly refine search results. If your eCommerce shop carries a large number of similar products, filters help people find specific results. If they can’t quickly find what they’re looking for, they will most likely take their business elsewhere.

Check out the tips below to find out how to make the most of your search result filters.

site search filter example

1. Show filters that are relevant to the search query.

search result filters for iphoneProviding search result filters is a great way to help users easily find what they’re looking for, but be sure to show filters that are relevant for each search. If someone searches for “laptop”, it would be helpful to provide filters for screen size, brand, price, and processing power, while if someone searches for “purse”, it would be helpful to provide filters for colour, material, and style.

Showing unrelated filters for a search is actually worse than not providing any refinements (because they visitors’ time and take up valuable space), so be sure the filters you display add value!

2. Place your filters appropriately.

Place your refinement options in a location that’s easily visible, so people can find and use them. Usually, filtering sections are placed on the left side of the page or at the top, but test the placement so you can find what works for your site.

3. Make them intuitive.

search result filters for dressesName your search result filters with easily understandable terms that make sense for the products you sell.

Employ selection styles that are easy to use – drop down menus, check boxes, or range selection bars are all good ideas. If users are familiar with the means of selection, they will be more likely to use the refinements.

4. Show the number of results next to each filter.

Showing the number of results for each filter provides insight into how many products visitors can find for a specific refinement.

This helps streamline the path-to-purchase by indicating how many filters they should use to get to a manageable number of results.

5. Don’t show too many filtering options.

Don’t provide too many filtering options as this may overwhelm or discourage people from using them.

In order to find your site’s sweet spot, test different numbers of filters and see how they perform. Collect data about the most frequently used refinements on your site and use it to optimize your filter menu.

6. Don’t suggest filters with no results.

It’s a good idea to offer refinements that change based on search queries, so you provide relevant options. It’s great to let users filter results by colour, but if colour isn’t applicable for the search term or there are 0-results for a product with that filter, don’t provide it as an option.

If a user comes to your site to find a black shirt, searches “shirt” and sees a filter for black shirts – they assume you offer that product in black. If you don’t offer it, don’t act like you do. By making your filters for search terms accurate, relevant, and applicable you build trust with your users, which means they’ll revisit your site in the future and will probably use your refinements!

7. Make some search result filters visual.

paint colour visual search result filters

It’s often easier for people to use visual refinements. If you have products that come in different colours, show an image of the colour instead of writing it in text. This helps users visualize the colour and can clarify names if you have offer products in very specific colours like “taupe”.

If you carry different brands in your store, try showing an image of their logo instead of/in addition to writing the name.

8. Include an “on sale” filter.

Everyone loves a sale – some people love it so much they only buy things on sale, so having a refinement for items on sale can help users quickly find the discounted items they’re looking for.

9. Have a ratings and reviews filter.

Reviews play a big role in the decision making process for people on eCommerce sites, so people appreciate a refinement that lets them sort results based on high ratings.

You can offer filtering options based on the number of reviews or star rankings, or provide filters based on unstructured data (like product features) that can be derived from product reviews.

10. Provide an option to set a price range.

prince range search results filter

Cost is an important factor for most people, so it makes sense to offer a price refinement.

Price should be shown as a list of ranges, since people don’t often have an exact price in mind. This range can be written in text or you can provide a sliding bar, which lets users manually select the price range and offers more flexibility than a list of fixed price ranges.

11. Allow users to easily change filters.

If a user selects a refinement and later wants to change it, make sure it’s easy for them to re-select and immediately see the results change. This is much more efficient and user friendly than having them navigate back to the original SERP to change the refinements.

Providing boxes that can be checked and unchecked is a simple way to do this. You can also provide a button that will clear the selections and let users re-start.

12. Save previously used filters.

This is a great way to offer a personalized experience to users who visit your webshop. Store customer information in a cookie so when they return to your site, their previously selected search result filters will already appear.

Ok, this sounds pretty creepy, but here’s an example, so you can see it in context. If someone sets their clothing size in a filter, have that saved, so next time they visit your site their previous selection will already be filled in and the product results will be personalized. This is especially useful if you have a retail site or if customers frequently abandon your site before completing their purchase order.

If that’s too aggressive for your store, provide an option in the refinement box that lets customers select an option to save their previously used filters.

If your search result filters are already optimized, make sure your search box, SERP, and mobile sites are also at peak performance.

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When it comes to keeping up with the latest eCommerce trends and how to use them, it can be quite a difficult task for eCommerce platform owners to make sense of all the information

Especially because every year brings about new, advanced strategies for eCommerce optimization.

Having tried many things in your own webshop, now you are surely looking for a credible source with easily digestible information. Look no further.

I’ve got you covered.

In this article I will summarize the 21 most important eCommerce trends for 2018 and give detailed explanations to help you reach your business goals for the coming year.

Let’s start with what happened in eCommerce in 2017:

Exceptional growth in markets, larger profit margins, exciting case studies revealing huge growth potentials, new buzzwords, and bigger expectations for future trends than ever before characterized an exciting 2017. People began monitoring global changes in eCommerce marketing trends, so keeping up with the news has become more important than ever.

Online shopping expanded worldwide. According to these statistics, revenue for eCommerce shops reached 2.29 trillion dollars in 2017. Based on recent years’ growth in revenue, we can predict a bright future for eCommerce.

This tendency holds true for the US as well. Revenues gained from selling physical products online in 2017 exceeded the 409.2 billion dollar threshold – already 50 billion dollars high than in previous years.

The Chinese eCommerce market experienced a boom in 2016 by generating nearly 50% of all eCommerce revenue globally and thus became the world’s largest retail markets. Their huge market share only increased in 2017.

One recurring topic for international ecommerce has been the untapped potential of the Asian and Pacific regions. One study concludes that 1.4 billion people will join the global middle-class, and 85% of these people would live in these 2 regions. These people are all potential customers for eCommerce shops. Those businesses who enter this market early will certainly get a headstart on their competitors.

What are the defining ecommerce trends for 2018? Let’s delve into them!

1. Use Data-driven CRO Techniques to Quickly Beat Your Competitors

CRO (Conversion Rate Optimization) is going to have great significance this year as well, but in a different way. CRO is becoming more and more widespread due to the sheer amount of data you can gather by using it. It helps you get insight about your customers at different buying funnel stages and their lifetime value. Even though it will take time and energy to analyze it, this data provides awesome insight.

You have to make the decision:

You can either accept your average 2% conversion rate or take initiative and act differently. In this latter case, you would analyze, research, do A/B testing and immerse yourself in your own eCommerce platform data. Based on the results you would think about all the different options available for design, text, and product category alterations and eventually make the necessary changes.

Analytical tools such as Google Analytics will produce even more valuable data for your CRO goals in 2018. Whether you want to find out the main focus of searches on your site or about the most frequently visited landing pages, the key thing is to research it in order to move beyond the 2% conversion rate.

2. Provide Easier, Quicker Payment Options for Ecommerce on Mobile

Users shopping on mobile expect the same speed, simplicity and freedom in their experience as when shopping on their favourite eCommerce platform’s desktop cite. Cynthia Savard, director of design at Shopify, claims that traditional payment forms (with countless fields to fill in) will be less common in 2018. Even if we happen to run into them we won’t be too happy about filling them out, or – most likely – will not be using them at all. In the not so distant future it will only take one click or one touch to pay.

Pretty cool, huh?

Let me point one thing quickly though:

The implementation of this easier payment is mostly to be expected in those eCommerce platforms which keep up with the latest trends.

3. Implement Voice Search to Enhance Customer Experience

Speed is a force to be reckoned with, even in search. Who wouldn’t save time by speaking instead of typing their queries into Google?

It is a lesser-known fact, but voice search has been around for some time. According to Google, 20% of mobile queries are voice searches and this is becoming an integral part of browsing the Internet. 2018 is going to be the year when voice search revolutionizes customer experience on the world wide web.

The goal of voice search is to find out where to get the desired product. The millennial age range, those between ages 18-35, formed the habit of focusing on finding the quickest solution available for their problems. This habit extends to the process of searching for the solution, especially when it comes to online services.
According to one study, one out of every two millennials has already tried voice search before buying something. This will only increase with time.

Recently, Google and Walmart teamed up to enable Walmart shoppers to sync their profiles with Google Assistant’s services, making voice shopping possible with simple voice commands.

Users get product recommendations based on their past searches and behavior on Walmart’s website, which in turn makes shopping easy and helps identify individual customer needs.

4. Use Emotional Personalized Animations and Videos to Increase Clickthrough Rate

Most eCommerce companies see their landing pages as targetable commercial surfaces, which are easy to create and modify based on their goals. Some even use landing pages for product intro videos.

Some other companies approach creating landing pages with more creativity and use refined animations and daring videos in the form of self-made motion pictures to lure in customers. Experts estimate that more eCommerce companies will start to use daring visuals in 2018.

Tailor-made and highly targeted animations play the same role in customer experience enhancement as do quick payment and voice search.

So you might ask:

How can you implement your fun, laid-back animations in your eCommerce platform or transactional e-mails?

  • Deliver simple messages (saying goodbye)
  • Express emotions (thank you)
  • Even express urgency (if your product is out of stock)

While a few well-timed animations will enhance the customer experience, video content would make an even bigger splash.

Here is some data to back it up:

Researchers conclude that video content increases click-through rate 200-300% and also boosts buying intent by 97%.

Ecommerce platforms will move towards focusing on user created videos (user generated content –UGC). This provides even more options for ecommerce businesses as they only need to support/encourage the creation of these user generated contents without having to spend any money directly.

5. Bring Your Channels and Your Customers Together with Omni-Channel Management

Ecommerce businesses will need to spend some time on choosing and unifying their sales channels in 2018. It is common knowledge that omni-channel sales, one seamless experience regardless of method of purchase, is one of the main keys for success.

Today’s standards require you to reconsider how you can really integrate these channels seamlessly into one. Those eCommerce businesses that can successfully find the connection points between the different channels will be able to reach and lead the customer all the way to purchase.

What does omni-channel mean in practical terms?

Basically, it means that the potential customer gets the same value proposition and thus the same customer experience. The same conditions would apply regardless of if a customer is in a brick and mortal store, at an event, receiving a transaction email, newsletter, shopping online, or visiting a company’s social media page.

How does this apply to your business?

The fine line between physical and online shopping is gone, it is only shopping now.

What matters is the customer experience. The benefits of omni-channel thinking go well beyond the channels.

6. Refine Customer Interaction with Facebook Chatbots

Don’t miss out on this one.

One of the biggest hypes of 2017 in eCommerce was the introduction of artificially intelligent chatbots into everyday life. Their appearance on the scene foreshadows the automatization of online communication.

Chatbots will still stick around thanks to Facebook, as their role with Messenger reached new heights in 2016. Their chatbots exchange more than 2 billion messages per month with customers.

The presence of customer service chatbots will only grow in eCommerce in 2018 as they are able to perform increasingly difficult tasks. They not only recommend products or answer simple questions, but they also walk the customer through all the stages of online shopping –from search through the completion of a purchase.

7. Use Intelligent Product Recommendation Systems

Intelligent product recommendation systems used in eCommerce are able to deduce what the customer wants using machine learning. During online shopping, these systems mapped out the different search queries and based on those, offered suggestions.

In 2018 product recommending services will be able to recommend products using data other than query based results.

These could result from semantic or thematic matching, but on the customer behavior as well, and on the customer’s preferences perceived on the ecommerce platform.  Regardless of which will lead to the given conclusion, intelligent product recommendation systems will tailor their recommendations to the individual and will certainly contribute to countless purchases.

8. Speedy Delivery on the Very Same Day (The Sooner the Product Meets the Customer, the Better)

Product recommendations lead the customer to a purchase decision, but this is not the high point for them and neither is placing an order. The best part, for the customer, is when they receive the purchased product and grasp it with their own hands for the first time.

This is why it matters how quickly the product arrives to customer’s place.

Here’s a good rule of thumb.

Delivery expectations are straightforward in 2018: speed, speed, and speed.

Most customers deem immediate or at least same day delivery as ideal, which is a high request for eCommerce companies to deliver on.

Online shoppers also want product deliveries to fit into their schedule. And to be free, or at least cheap.

Same day delivery is a great challenge for eCommerce businesses and stiff competition pushes companies to do more. Shops with better delivery options will gain long term advantage over their competitors. By ensuring same day delivery for their customers, you can gain your customers’ trust and approval.

If you haven’t looked into drop shipping or remote warehousing, that might be a great way to streamline your delivery.

TIP: an added bonus would be to track the delivery of the orders so that customers can be certain that their product is on its way (see USPS, etc.).

9. Enhanced VR/AR Experiences – Give a You Customers’ a Feel of the Product Before They Purchased It

Every online shopper wants to see a product in person before they purchase it.

So here is one of the big eCommerce questions in 2018:

Will this year be the breakthrough in AR and VR? Will their influence on customer purchases unleashed?

Augmented Reality and Virtual Reality are no longer so far-fetched that their implementation in the eCommerce and marketing work is unattainable.

You only need a special device – a headset or a pair of glasses, and an app to unleash the world of virtual reality.

The image of the product would appear on a screen or in the glasses, which would help shoppers get in close contact with the product, instead of just imagining it.

Simple technologies, such as represented by Google Cardboard (paper VR-glasses and the accompanying app), make VR openly available for all eCommerce businesses.

Or at least in theory.

Companies such as Google, Facebook, and Apple are investing a lot of time and effort to make AR and VR part of our everyday life. Just think about the ARKit, the Augmented Reality platform of Apple.

Will AR and VR influence eCommerce in 2018?

Experimenting with AR and VR strategies will, without a doubt, lead to a whole new level of customer experience.

It’s worth repeating:

AR- and VR- experience can be used to enhance the customer experience before the purchase takes place.

You can deliver the chosen product into your would-be customer’s hands, room or office, well before they buy it. This would do so much more than the most expressive picture, most descriptive text description, and the funniest of all videos could.

According to one research study, using AR as part of the customer experience can increase customer brand loyalty by up to 70%.

If this is true, it won’t take long before others notice the potential and AR and VR go viral.

So don’t lag behind!

10. Cryptocurrency and Blockchain – New Channels and New Payment on the Horizon

Another exciting question is whether virtual currencies – cryptocurrencies, will gain the same popularity in online shopping as blockchain has.

Can it become a reality in 2018 and if so, should you be ready to integrate cryptocurrency payment methods into your eCommerce website?

It may take a while before it becomes widespread, but it is only a matter of time before cryptocurrencies and the online commerce world start to build upon each other. It is also no secret that the most popular cryptocurrencies, such as Bitcoin, have already been accepted in the eCommerce for quite some time. To name one example, Shopify already has accepted it as a valid payment method for years now.

The ’getting familiar with it’ phase is over. Blockchain-technology is the foundation of cryptocurrency payment. Transactions are transparent and, at the same time, security and privacy are guaranteed

Alibaba, the eCommerce giant, keeps it no secret that they use blockchain-technology for tracking the origin of foods and counterfeit foods. Amazon has recently tried to get on board as well, and registered 3 domains related to cryptocurrencies.

11. Use Email Automatization for Loyalty and New Customers

Whereas we are only going to get a small glimpse into the acceptance of cryptocurrencies and blockchain in eCommerce, e-mail automatization will certainly become an integral part of businesses in 2018.

Here’s why:

Everyone knows about the efficiency of e-mail marketing; online eCommerce webshops have already gained firsthand experience with the benefits for email marketing. It is easily automatized and, at the same time, the unique content stays untouched.

Let’s find out why 2018 will be the year for email automatization:

  • Building email lists is the easiest and cheapest way for eCommerce businesses to reach their customers. It is also great way to boost loyalty among your customers and to encourage them to buy more often by recommending products based on their individual needs.
  • Upsell recommendations included in an email newsletter are much more likely to be read than those that are recommended elsewhere. A great place to include these recommendations are when you email a customer to verify the receipt of payment.
  • Another big advantage of email is its measurability. You can easily track opening and click-through rates, which both provide data from which you can draw conclusions about how to increase conversions.

In addition, A/B testing is rather simple when it comes to emails. Based on previously gathered data, you can identify the places where changes would improve your conversion rates and you can easily tweak your messaging.

Emails are very personal, which helps you get closer to your customers

Ultimately, eCommerce businesses need to be aware of how often they should send emails and what recommendations are worth conducting in email communication. These will make the difference between average and outstanding conversion rates.

12. Social Media Campaigns and Retargeting – Improve Customer Loyalty

For most eCommerce businesses, social media presence means having a Facebook page. They mostly post about their current sales campaigns and sometimes start building a community.

Social media could have a much larger role in 2018, especially in regards to increasing customer loyalty and store traffic.

Understanding customer behavior will be the key.

There are some main areas that you need to understand in order increase customer loyalty:

  • Why do customers abandon their cart before submitting their order? And what message would get them to return to it? With Segmented retargeting ads you can convince cart-abandoners to return to continue their shopping.
  • How can you convince customers by using others testimonials and opinions? There is great potential in social proof. You can even use all this in retargeting ads to target cart abandoners. Currently 87% of online advertisers use video content – why would eCommerce be any different?
Community building will be just as important in 2018. You can build personal connections with your customers and create a story with memorable milestones, and events to celebrate.

13. Social Selling – Broaden Your Reach with Instagram

Purchasing on social media sites, such as Facebook shops, started years ago.

According to one survey published in 2016, 18.2% of participants had purchased directly via social media. They were the early birds of social shopping and their followers will only grow in number in 2018.

What else is to come?

It is worth noting that Instagram, the popular photo and video sharing site, could be a new shopping platform offering unique opportunities. The Facebook owned company has more than 800 million active users, but this could soon reach 1 billion.

Social selling is getting more and more popular, just like shopping on mobile phones. No surprise there since both have the added advantage of offering simple and comfortable shopping. Sooner or later the 2 will merge and mobile shopping will dominate on social media sites as well.

14. Influencer Marketing – Make Buzzwords into Reality

Influencer marketing started off as a promising buzzword for eCommerce businesses in 2017 and made its impact. One of the biggest challenges for web shops will be to find credible influencers for their business.

Would the influencers make a difference? Can you build your whole marketing strategy around them? Is it worth it?

You might be wondering about the possible ways of using influencers:

Your target group needs to be exposed to credible influencers. This can be done in several ways. To put it, see the bulletpoints below:

  • The influencer can showcase the product and service as he/she uses it or even give it a rating.
  • Their presence also works with promotions. They can offer discounts on their social media profile such as links leading to special online offers.

15.  UX: Focus on the Mobile Experience – the Desktop Experience Is Becoming Secondary

At the end of 2017, we noticed a significant increase in mobile shopping, which in turn led to a new consumer trend to watch. During the end-of-year holiday season, 33% of all online shopping happened via mobile devices. You can see why it’s so important to provide a top-notch mobile experience. If you don’t, customers leave your site for your competitors who provide a better experience. In the US, 62% of smart phone users have purchased something via mobile shopping in the past 6 months — a 10% increase compared to previous years.

When did it all start?

The defining moment happened in 2015 when internet usage on mobile devices surpassed that on desktops for the first time. Ecommerce statistics show a steady increase in mobile shopping ever since. It is no coincidence that ecommerce businesses are constantly reminded to keep their ecommerce platform responsive and optimized for mobile devices. According to one survey conducted in 2017, 11% of those interviewed claimed that they shop via mobile on a weekly basis.

Mobile shopping is defining eCommerce trends. As mentioned earlier, more and more people shop on their mobile on social media sites (Facebook, Instagram).

It is estimated that in 2018, 40% of eCommerce revenue will be generated by mobile shopping. This will make mobile shopping the main focus for customer experience.

It has always been important to provide the same quality experience for both desktop and mobile devices, but due to the gradual increase in mobile shopping, the priority has shifted toward improving the mobile experience. Responsivity is important, but it is not the only thing. The mobile experience will impact how your customers view your brand.

Of course, desktop sites still need to remain transparent, user-friendly, responsive, and with quick loading time. However, the main focus will need to be directed to the mobile experience. It needs to be transparent, well-indexed and should request no more fields to fill in than what is absolute necessary for a quick, straightforward shopping experience – with one click or touch if possible.

16.  Make Shopping a Fun Experience: More Personalization, Precise Localization

The needs of online shoppers grow in direct relation to technological advancements.

A couple years ago it was enough to provide a quality customer experience with simple order management, perfect delivery and logistics, and available customer service. Having all this in the past made your shop quite advanced, but now, in 2018 it is the default. If you don’t give you customers something extra they might take their business to a competitor.

Personalization and localization can give users a reason to stick with your shop. All you need to implement to take advantage of this are:

  • smart analytical tools to make sense of the data
  • determination to implement the right strategy based upon the collected data

The more unique and personal data you collect, the more you can enhance customer experience:

  • You can recommend new products based on past searches in the web-store, the content of the cart, previous orders, and geographical location.
  • Analyzing the user’s social media behavior (what they liked, rated, commented on in your Facebook shop) can also help personalize their experience.
  • Even localization based recommendations are personalized. To do this, you only need to locate the customer by their IP address.

17. B2B and eCommerce: this year they are interconnected

Whereas B2C customers are automatically personalized, B2B customers are treated differently. If you only consider the revenue generated by the 2 platforms, then the B2B platform generated considerably less than its counterpart.

There are some new positive tendencies within B2B markets which speak for themselves:

Revenue generated by B2B eCommerce shops was estimated around 7.66 trillion USD in 2017, 5 trillion more than what it was in 2013.
Seeing these numbers, you can surely expect further growth in this department in 2018.

What took B2B shops so long to see this massive growth?

The biggest issue is that with B2C platforms, the customer is the center of attention, while in the B2B sector this isn’t the case.

However, this could all change in 2018 as the B2B eCommerce sphere has started growing and webshope are adhering to the new trends.

In many cases there is only a fine line dividing the quality expected of B2B and B2C businesses. The CEO who has a positive experience mobile shopping on their favorite brand’s web-shop will expect the same treatment in the B2B world.

In other words:

B2B webshops only need to follow user needs and provide a proper response to them. One such example would be exceptional delivery experience.

18. Delivery: Be Fast, Attentive, and Wrap It Up

2018 will be the year of personalized delivery.

Be it for B2B or B2C companies, speed will define customer experience, which makes sense from the customers’ point of view.

Any store that can reduce the between order placement and delivery will get more orders.

What else?

Flexibility is key when it comes to the requested place and time of the delivery. The customer may not be sitting at home when the carrier arrives, so any store that acts promptly and considerately will be sitting ahead of their competition. In order to get ahead, you will have to be creative and attentive to your customers’ needs.

Also, you have to wrap it up.

Wrapping products quickly and efficiently requires no extra expense and makes a great impression on customers. It looks like you went out of your way and did a little something special for them. It’s the perfect way to boost customer satisfaction. A small little gift and the right wrapping paper highlighting your web-store’s uniqueness can make all the difference.

19. Content Marketing – Increase Loyalty, Traffic, and User Experience at the Same Time

It’s no exaggeration that companies providing the right combination of useful information and unique insights started to gain the upper hand in the eCommerce sphere.

I know this might seem strange.

Let’s look at a few numbers:

  • HubSpot goes even further. They claim that conversion rates can be doubled from 6% to 12% by using a mix of educational, helpful, and entertaining content.
  • The dollar values related to having a consistent content marketing strategy are also quite significant. According to recent research, businesses that heavily rely on content as part of their marketing efforts save over $14 on each new customer acquired.
One can easily see that content remains one of the most valuable tools in 2018 to capture the attention of potential customers, engage, and convert them into loyal buyers.

The variety of the kind of content available and its saturation on the internet will change a lot in 2018. Text, video, infographics, games and other interactive pieces of content (tests, quizzes, calculators) will become more popular than static text.

These interactive pieces can be used in a myriad of ways: to entertain, showcase products and features, educate, or gather feedback.

Facts are stubborn and numbers never lie.
Marketers for whom their blog is a priority are 13 times more likely to achieve a positive ROI.

Even though blogs are important, it might do more harm than good to jump on the bandwagon without proper preparations. Everyone who intends to do it right needs careful planning, no matter whether they have or have not been involved in content marketing before.

In order to choose the right channels and the right content to publish, eCommerce businesses need to know their audience, demographics, and consumer habits. They also need to know their competitors’ online communication style, the keywords they used for website optimization, and on what platforms they advertise.

Choosing channels must not be self-serving or arbitrary. You can use Facebook, Twitter, Pinterest, Instagram and Youtube to name the most readily available for content marketing, but make sure whatever channel you decide to use is also used by your target audience!

20. It Is Time to Differ from Others – Use Storytelling to Create your Brand’s Identity

If you have done your homework, you know your customers’ preferred channels, their pains and goals, and if you possess the required resources to pull off a consistent content marketing strategy, all you need is quality content. Make sure your content is creative, intelligible, direct, personal, and above all, distinctive so that it not only generates traffic, but encourages engagement and therefore increases conversion too.

This year you will hear marketing experts talk about how important storytelling has become for eCommerce businesses.

But what kind of stories are people telling?

Simply creating a few good stories isn’t enough, you have to have a theme behind the content, so people can easily identify you brand on every channel you’re active on. Today’s customers have gotten accustomed to seeing consistent messaging with slight personalization from a company.

Your social media posts, blog articles, weekly newsletters, or inspirational videos that you secretly hope will become viral all contribute to your brand identity and make your brand more top-of-mind to shoppers.

Ultimately, storytelling and the emotional attachment created by it can be the deciding factor that distinguishes one eCommerce website from the other by making it stand out, which then creates loyal customers.

21. Capture the Moment – Focusing on Micro-Moments Will Be a Game-Changer from 2018 on

Customers are virtually bombarded by all kinds of content (ads, emails, tweets, push notifications) – all day every day, thus their attention span is short and every moment is crucial.

The way eCommerce businesses think about targeting and communicating with their potential customers needs to change.

Your customers’ behavior and preferences are defined by their goals. These goals are constantly changing, so you need to be able to monitor and respond to them. Google enables you to do just that by tracking micro-moments, a concept introduced in 2015.

The specific micro-moments that determine the success of your marketing efforts are the following:

  • buying decisions at a given moment
  • looking for a quick solution to a problem
  • moments that culminate into reaching a larger goal over a certain period of time,
  • trying out new things

Being able to identify these triggers makes it possible for you to understand the customers’ intentions during any interaction and enables you to optimize your marketing tools and content accordingly.

This is where marketing automatization comes into the picture. Without that, this is an impossible mission.

How can you use micro-moments to boost your sales?

In case of promotional offers and social media ads, respond to the customers’ preferences with exclusive and seasonal offers tailored according to their past behavior.

E-mails sent after transactions can be turned into a hook that will help you retain your active customers. Sharing useful videos, tips, and how-tos via simple text or video tutorials can keep your customers engaged.

In the past few years, micro-moments have been one of the CRO concepts that most eCommerce marketers have only heard about and never tried to implement.

In 2018, it is time to stop beating around the bush and make it part of your daily efforts to improve your conversion rates.

I bet you wonder what the most important implications of these trends are for the future.

In summary: 2018 will be as much about improving customer buying experience as about optimizing conversion rates on every channel that your eCommerce business is active on.

The overarching goal remains the same as before: marketers are forced to bring the most out of their resources and the company’s target audience. The best way to do that is to improve the effectiveness of the platforms and tools they already use.

Simple, and cheap, optimizations such as changing the text on a call-to-action or shortening an unnecessarily complex shopping process can bring spectacular results.

A study by Bain & Company indicates that an increase of just 5% in customer retention rates can increase profits by 25% to 95%.

The technology that is available in 2018 will help you tremendously in your conversion optimization efforts. There are literally hundreds, if not thousands, of tools out there waiting for you to use them. One example is to use Google to run A/B tests – it’s easy and free!

Conversion optimization has become the go-to phrase for marketing agencies because it’s so impactful.

Trends like using machine learning have been popping up in different ways on eCommerce websites. Chatbots and intelligent site search solutions are not bold experiments in a marketing strategy anymore, but rather have become essential extensions that ensure an efficient and profitable operation.

I am sure that by now you are convinced that conversion optimization is needed and that you can achieve great things with it. However, all these tools are useless if you don’t combine them with a mindset where the customer and their buying experience are at the heart of each and every decision.

Potential customers come to your website for a variety of reasons and with a wide range of motivation, beliefs, and emotions.

Purchasing your product or service is just one of their many motivations.

They might also visit your site:

  • To get more information. Accurate information is always in short supply, by creating great content you can be their go-to source.
  • To solve a problem.
  • Or they are coming from another channel – which could be anything from social media to paid advertisement – and in order to continue their journey, you need to reinforce the positive impression you made in the previous stages.
We could list these reasons without end. You will find out there are as many different pains and goals as tehre are visitors coming to your site.

The big and final question everyone would like to know the answer to is whether there is an easy way to do all this?

Unfortunately, there isn’t.

But if you follow this guide, you will have an easier time staying on the path to success:

The purchase of a product or service can only partially solve the problems of your customers.

Long-term success requires relentlessly optimizing the whole customer buying experience by paying special attention to your customers’ unique needs.

For those who want speedy delivery, you have to provide same day delivery.

For a customer who is puzzled, you should create “how-to” content that will give them the WOW experience they’re looking for.

Finally, there are those shoppers who are hard to please; they are a though nut to crack. You can always try to appeal to them through social media – perhaps you can get their attention through their favorite influencer who they surely trust!


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Prominent northern politician, Lili Gabari, is dead

One of the founding members of Northern Elements People’s Union, NEPU, Lili Gabari is dead.

Mr. Gabari, 82, died on Tuesday morning living behind many children and great grand children.

Tanko Yakasai, a close ally to late Mr. Gabari, told PREMIUM TIMES that Mr. Gabari was not only a founding member of NEPU, but contributed financially to build the party.

NEPU was the party of late Aminu Kano, whose policy was welfarist and pro-poor.

Mr. Yakasai said Mr. Gabari contested for councillor from his Aujara ward under NEPU in the first republic.

The deceased was also a member of the Peoples Redemption Party, PRP, in the second republic.

He was a major supporter of the Peoples Democratic Party until his death.

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For continued free access to the best investigative journalism in the country we ask you to consider making a modest support to this noble endeavour.

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Sectional Preview: 12

High School

Posted On: 11/12/17 11:53 AM

The coming high school season is almost upon us. With that, we are taking a look at each Sectional in the state. Starting with 64 and ending with 1. Today, we are previewing Sectional 12.

Avon (11-12) – Lost 1st Rd. Sectional
Avon is coming off of a year in which they won 11 games and were fairy competitive thanks to a deep and talented senior class.  Now, they lose Hayden Crowder, Gavin Collier, and Evan Lowden.  They also will miss 6’3 sophomore guard Nathan Vernon as he transfers out of state.  They do, however, bring back key players with size in Zyan Davis, Travis Sturm, and Zach Rinehart.  Junior guard LeAngelo Saravia looks to have made some strides as well.  They have a solid freshman coming in, Jayden Brewer, that should help on the wing. They lost a lot of offense but have a new head coach and likely a whole new look with a turnover of the roster. Could be a decent year for the Orioles.

Brownsburg (18-7) – Lost Regional Semifinals
This past year for Brownsburg was a really good one. They struggled early but came around and really took off. They were able to win 18 games and now return a big chunk of their roster. They lose the heart of the team in Landon Hall but they have also developed well as a team and bring in one of the best freshman in the Midwest in Pierce Thomas.  This team has a ton of depth and should score the ball better this year.  If they can play with the toughness their head coach wants, this group could be one of the best in the state and likely frontrunner for Sectional Champ.

Mooresville (5-17) – Lost Sectional Semifinals
Mooresville has had a couple of rough years but they are starting to get some solid younger talent.  They lose a bit this season but they bring back Jon Eineman and Brayton Strohmeyer, their top two scorers. They also will get two solid incoming freshman with Luke Fowler and Miles McGowen, both players have size and should contribute early. Mooresville should improve from their 5-win record last season, maybe not to the extent where they can win this Sectional this upcoming season but maybe soon.

Plainfield (14-10) – Lost Sectional Semifinals
Plainfield really found their groove last year and was able to rack up 14 wins, they most they have had in a long time.  They bring back two standouts in Trey Davis and Gavin Bizeau, but they lost a lot of key pieces around them. The loss of Conner Brens will really hurt but if Brock Bizeau can become a guy that can enter the starting lineup, this team could have another solid season.  A step below the top two teams in this Sectional but not a bad team if things come together quickly.

Terre Haute North (16-9) – Lost 1st Rd. Sectional
Terre Haute North is always a solid group and never really has any dominant players. This season should be more of the same as they bring back a good amount of size and some skill.  They lose their best scoring threats in Jalen Owens and Braelyne Compton.  If they can get a little bit of that back, their size should be improved enough to be more impactful and they could play a little more through their forwards.  Either way, they are good for 12+ wins and an outside shot of being a Sectional Champion.

Terre Haute South (19-8) – Lost Sectional Finals
The lost of Jaylen Minnett will really hurt but this team still have DeAvion Washington and he took some big steps this summer.  They also bring Kody Deckard, Craig Porter, Kenyon Sholty, and Kapil Reddy. That gives them quite a bit of size and some depth at guard. This team probably won’t be able to play as fast as they did with Minnett on the ball but they should be better balanced and just a more sound team. Easy contender for the Sectional Championship.

Contenders For 2017-18: Brownsburg, Terre Haute South
Prediction: Brownsburg
Player to Watch: DeAvion Washington (Terre Haute South)


text:
Pressemitteilung BoxID: 596285 (Engelking Elektronik GmbH)
  • Engelking Elektronik GmbH
  • Albstr. 16
  • 78609 Tuningen
  • Ansprechpartner
  • Samuel Engelking
  • +49 (7464) 9865-11

Bulgin’s Buccaneer® connectors now rated to IP69K

Available for more applications with IP69K rating

(PresseBox) (Tuningen, ) The popular Buccaneer range of advanced waterproof power and data connectors from Bulgin – an Elektron Technology connectivity brand – has been independently rated to IP69K – DIN 40050-9, further extending the potential applications of this robust circular connector range.

The increasing demand for connectivity in networked industrial applications means that environmentally sealed connections are required to provide safe and secure data and power transfer in evermore harsh or hostile conditions.

The IP69K rating is designed to meet the needs of high pressure, high temperature wash-down applications. The rigorous dust and liquid protection this rating ensures is now benefitting a wide range of markets, including marine, food processing, pharmaceutical manufacture and waste treatment.

Bulgin’s popular range of Buccaneer connectors – including the 900 Series Buccaneer, Standard Buccaneer, Ethernet Buccaneer, USB Buccaneer and Mini USB Buccaneer – have now been independently tested to meet this demanding standard. Dave Weaver, Product Manager for Bulgin, commented: “This additional rating highlights the high quality and exceptional value of the Buccaneer range, providing engineers with guaranteed performance and greater design confidence for virtually any application.”

All of Bulgin’s Buccaneer connectors are available by Engelking Elektronik GmbH (

Website Promotion

Engelking Elektronik GmbH

Engelking Elektronik GmbH
Albstr. 16
D-78609 Tuningen
Tel: +497464-9865-0
Fax: +497464-9865-71
Tobias Vosseler
Tel: +497464-9865-23


WARC-Identified-Payload-Type: application/xhtml+xml

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Donnie Tocci pitched a five-hitter and knocked in two runs to lead Portland to a 3-1 win over Windham in a Class A South baseball quarterfinal Thursday afternoon at Hadlock Field.

While the Bulldogs played stellar defense, led by shortstop Billy Barnard, Windham errors resulted in two unearned runs.

The third-seeded Bulldogs (13-4) will play at Gorham at 10 a.m. Saturday. No. 6 Windham finishes at 11-7.

Early in the season, Windham beat Portland 2-1, but the Bulldogs got the breaks this time.

“Our team is based on good pitching, real good defense and timely hitting,” Portland Coach Mike Rutherford said. “That’s how you win in the playoffs.”

After two scoreless innings, Windham threatened in the third when Cam McCartney led off with a single and reached third on a sacrifice bunt and groundout. But Tocci ended the threat with a strikeout.

In the bottom of the third, Windham’s mistakes came into play.

Henry Westphal reached on an infield error. He almost got picked off first, but he bolted for second base and reached third when the throw bounced into the outfield. Westphal scored on Ben Stasium’s groundout.

With two outs, Barnard’s fly to right field was misplayed into a double. He scored on Tocci’s single up the middle for a 2-0 lead.

“We didn’t play as good a defense as we’ve had the first 17 games and it definitely cost us,” Windham Coach Brody Artes said. “They got the momentum. Bryce (Afthim, the Eagles’ starting pitcher) pitched well for us. But we didn’t score enough runs and also didn’t play defense.”

Windham came back in the fourth. Singles by Tanner Bernier, Kyle Herzig and Ryan Sargent brought in a run. But with runners on first and third with one out, Tocci kept the lead with two strikeouts.

“Sometimes you get in ruts in the game,” Tocci said. “You just got to take a breather, walk off the mound, reset and work hard every single pitch.”

Portland got insurance in the fifth. Stasium led off with a single up the middle, moved to second on Barnard’s sacrifice and scored on Tocci’s single to right.

“Two big at-bats for Donny Tocci,” Rutherford said.

The Eagles had one last chance when Brady Afthim singled with one out in the seventh. Caleb McCartney sizzled a grounder up the middle, but Barnard got to it and tossed to the second baseman for the force.

“That’s a big-time play by Billy Barnard. We just gave him the game ball,” Rutherford said. “He’s been doing that all year.

Tocci ended it with his seventh strikeout.

“They’re a good team,” Artes said. “I expect a nice little run from them.”

Kevin Thomas can be reached at 791-7411 or:

[email protected]

Twitter: KevinThomasPPH


text:
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text:
This is what happens when a Thai soap opera star gets engaged to a super-rich business heir

Credit: Bangkok Post

Oh, the things rich people do.

This morning in Thailand, a famous actress you've probably never heard of got engaged to an outrageously wealthy heir to a business fortune. People are so excited you'd think it was a royal birth or something.

When normal folks get engaged, they post it on Facebook. When fabulously rich and famous people get engaged in Thailand, they apparently do this:

Posted by BangkokPost on Wednesday, May 6, 2015

That event was the engagement ceremony for Thai soap opera star Arya A. Hargate, who's also known as "Chompoo," and Witsarut "Nott" Rungsisingpipat, her boyfriend of six years who, according to the Bangkok Post, is the heir to a business fortune.

Marrying a celebrity like Chompoo comes with a hefty price in Thailand.

Her beau paid a sin sod (a bride price, or dowry) estimated at 108 million baht — more than 3 million dollars. It included a property deed, cash, an eight-carat diamond ring and 14-carat diamond earrings. He rolled up with the decadent haul in a Mercedes motorcade. No word on whether all those Mercedes were part of the gift.

Now, of course, it's time for the dress.

More from GlobalPost:

Malaysians really don't care what the country's morality police have to say about rock concerts

Cambodia’s prime minister is refusing to pay a $5,000 bet he made on the Pacquiao fight

Tourists in Thailand have no idea they shouldn't be cuddling with captive tigers

Related Stories


text:
Intex Cloud Q11

By Intex Mobiles | Market Status: Out of stock

The lowest price of Intex Cloud Q11 smartphone is 3,999 in India on 18th January 2019.

Intex Cloud Q11
Score Know More
Be the first.
3,999 Best price
  • Intex Cloud Q11 runs on Android v6.0 (Marshmallow).
  • It has a 5.5 Inch IPS LCD Capacitive Touchscreen, Multi-touch display.
  • The Phone is powered by a Quad core, 1.3 GHz, Cortex A7 with 1 GB RAM .
  • The device comes with a 5 MP Front camera and 8 MP Rear camera with a Flash.
  • It comes with 8GB of built-in storage which can further be expanded using a microSD, Up to 32 GB.
  • Connectivity includes Dual SIM.
  • The Device has a non-removable Li-ion 2800 mAh battery.

Intex Cloud Q11 Price in India

Buy on
  • Manufacturer Warranty
  • EMI Available
  • Return Policy
  • Delivery: 7-8 days
Buy on
  • Manufacturer Warranty
  • EMI Available
  • Return Policy
  • Cash on Delivery
  • Delivery: 2-3 days

Refurbished / Unboxed Intex Cloud Q11

Buy on
  • Free Shipping
  • Delivery: 2-10 days
  • Cash on Delivery (COD) can also be availed for this Phone depending on your location.
  • Can be delivered at the above price across 100's of Indian cities including Delhi (NCR), Bangalore, Mumbai, Hyderabad, Chennai, Kolkata, Jaipur and Pune.
  • Shopping online? Keep yourself updated about Intex Cloud Q11 Price In India by setting a price drop alert with us.
  • We expect all sellers listed above to provide a valid tax invoice for any purchase you make while shopping online.

Price of Intex Cloud Q11 in India today is Rs. 3,999.00, updated on 18th January 2019

Find dealers & shops for Intex Cloud Q11 mobile phone in your City:

Intex Cloud Q11 Pros & Cons

  • 5.5 inch Full HD Display
  • Comes with Android v6.0 (Marshmallow)
  • 2800mAh big battery could give you stadby time Up to 350 Hours(2G)
  • Detailed quality pictures with cameras
  • 1GB RAM with Quad core for good performance

  • Fingerprint Sensor is Missing
  • Screen protection is missing

Intex Cloud Q11 Specifications ( Release Date: 27th September, 2016 )

Intex Cloud Q11 full specifications and features.

Screen Size5.5 inches
Screen ResolutionHD (720 x 1280 pixels)
Pixel Density267 Pixels per Inch(PPI)
Display TypeIPS LCD Capacitive Touchscreen, Multi-touch
Rear Camera Resolution8 MP
Front Camera Resolution5 MP
Video RecordingYes
Camera FeaturesAutofocus, Flash, Touch Focus, Digital Zoom, Face Detection
Continuos Shooting, High Dynamic Range mode (HDR), ISO control
Internal Storage8 GB
Card Slot/ExpandablemicroSD, Up to 32 GB
Other8GB storage, microSD card slot
Operating SystemAndroid
OS VersionAndroid v6.0 (Marshmallow)
Battery Capacity2800 mAh
Battery TypeLi-ion
Stand By TimeUp to 350 Hours(2G)
Talk TimeUp to 8 Hours(2G)
Removable batteryYes
SIM Card SlotsDual SIM
SIM Card TypeSIM 1: Micro-SIM
SIM2: Micro-SIM
3.5 mm JackYes
ChipsetMediaTek MT6580
ProcessorQuad core, 1.3 GHz, Cortex A7
GPUMali-400 MP
3GYes, UMTS 2100 MHz
2GYes, GSM 1800 / 900 MHz
Wi-FiYes, Wi-Fi 802.11, b/g/n
Other Features
SensorsLight sensor, Proximity sensor, Accelerometer
USB connectivitymicroUSB 2.0
Spec Score
Above Average
Group: 3,000 to 4,000
This Device:
Group Avg:
Group Best:
RAM Average
This Device:
1 GB
Group Avg:
1 GB
Group Best:
3 GB
STORAGE Above Average
This Device:
8 GB
Group Avg:
7 GB
Group Best:
32 GB
BATTERY Above Average
This Device:
2800 mAh
Group Avg:
1916 mAh
Group Best:
8000 mAh
Display Size Above Average
This Device:
5.5 inches
Group Avg:
4.3 inches
Group Best:
6.5 inches
Display PPI Above Average
This Device:
~267 PPI
Group Avg:
~216 PPI
Group Best:
~445 PPI
Rear Camera Above Average
This Device:
8 MP
Group Avg:
5 MP
Group Best:
13 MP
Front Camera Above Average
This Device:
5 MP
Group Avg:
2 MP
Group Best:
8 MP
Spec Score Above Average
This Device:
Group Avg:
Group Best:

Intex Cloud Q11 Key Specifications Review

  • Quite Big Screen - 5.5 inches Reading, browsing internet and watching videos is more pleasing experience on a bigger screen.
  • Sharp Screen - 267 PPI Higher Resolution indicates sharp display images, videos and text look more vivid and clear.
  • IPS LCD Capacitive Touchscreen, Multi-touch In-Plane Switching Liquid Crystal Display (IPS LCD) Offers more sharpness, shows more realistic looking Images, Displays More Natural Colours and performs better in Bright sunlight as compared to LCD Displays.
  • Quad core, 1.3 GHz, Cortex A7 More cores result in better multitasking. More tasks can be processed in parallel without slowing down the User Interface.
  • Lots Of RAM - 1 GB More RAM means faster loading of apps and smoother execution of multiple tasks simultaneously.
  • Mali-400 MP Graphics Processing Unit enables smooth processing of 3D Games and HD Videos. It also shares the load of processors and saves battery.
  • Has Dual SIM Multiple SIM Phones allow you to use multiple sims at the same time without the need to carry multiple mobile phones.
  • 8 MP Rear Camera Average Resolution camera that capture less vibrant images without focusing much on details.
  • 5 MP Front Camera A Camera with higher resolution snaps sharp & detailed photos, and offers good video calling quality.
  • Has Flash For Camera With Flash Bright Selfies / Pics can be captured even in low light.
  • Has Autofocus For Camera With Autofocus, the camera of the mobile is able to focus on the subject automatically.
  • Limited Storage Capacity - 8 GB Less internal storage may limit installation of more apps, storing songs, images, videos, etc.
  • Supports Memory Card - microSD, Up to 32 GB Having no Memory cards restricts extra storage capacity. You cannot store more songs, photos and videos.
  • High Battery Life - 2800 mAh Higher Battery capacities generally mean longer battery life that runs atleast for a day or two. The Battery life also depends on screen size, processor, OS, personal useage and other factors.
  • Supports 3G 3G Enabled Handsets give you more download speed and a faster internet experience. 3G enables fast internet access, high speed downloads and access to lot other internet features.
  • Supports 2G With 2G connectivity option you can get all cellular features but stay limited to basic internet facilities.
  • Supports WiFi Connect to wifi hotspots in your area or other devices to your mobile.
  • Supports GPS GPS help you to track your current location. get directions to a place or any destination using apps like Google Maps.
  • Have A FM Radio Allows you to listen Music, songs, etc from Radio stations even while travelling.
  • Supports Bluetooth You can wirelessly listen to music and calls using bluetooth headsets or even share data.
  • Has 3.5mm Headphone Jack 3.5mm Jack enables you to connect to large number of other devices such as speakers, headphones etc...
Disclaimer: We cannot guarantee the information is 100% accurate. Report a problem on this page

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When Flying RC Airplanes and RC Helicopters, Stress Relief is Just a Take-Off Away

Posted on

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With the frantic pace of daily living, a down world economy, environmental concerns and global unrest, stress is a rational reaction and an unavoidable fact of life. We have limited ability to control external stressors, but how we choose to react has a great deal to do with our mental, emotional and physical well-being. A tried and true strategy for coping with stress is to set aside time just for ourselves, to do something we like. We can’t all run triathlons or hang glide or scuba dive, but there is a perfect leisure time activity that anyone and everyone can enjoy: flying RC airplanes and/or RC helicopters.

Remote control flying (more properly, radio control flying) is affordable and appeals to all age groups, from children to seniors. Flying RC airplanes or RC helicopters is stimulating and rewarding, and as demanding as you choose to make it. It gets you outside in good weather with family and friends. And it speaks to something primeval in us, something as old as humanity, and that is the desire to fly, to inhabit the same realm as the birds that soar above. For many, flying RC airplanes is as close as we’ll come to realizing the dream of self-controlled flight.

Years ago, flying RC airplanes was pretty much the province of the well-to-do and the highly skilled, and that was even truer for RC helicopters. Today, with electric powered aircraft, improvements in batteries, spread spectrum frequency control and design advances promoting stability and reliability, learning to fly is much, much easier than in the past and you can buy everything you need, already built, for well under $100. Feeling a little stressed-out? Need to get away from it all and have some fun? Think about flying RC airplanes or RC helicopters – it may be just what the doctor ordered.


text:
Gallery of Jeep and Truck Modifications in Charlotte, NC

Transform your Jeep or truck with assistance from the talented team at Primal 4×4 and Fab. Our business is your source for a wide array of modification services, including the installation of a lift kit in Charlotte, NC. Whether you are interested in 4×4 tires or are looking for a new bumper, you can rest assured that our team will be able to help you. Our trustworthy specialists have been performing Jeep and truck modifications in Charlotte, NC, for more than 18 years.

Our team is ASE certified, which means we will have no problem transforming your standard vehicle into the off-road truck or Jeep you have always wanted. As you can see here, our business is the company to contact when you want a vehicle that looks as good as it drives. Contact us today at (704) 910-4695 to ask any questions you may have about our truck and Jeep modifications in Charlotte, NC.


text:
RFID CardSafe Cell Phone Wallet - 594555 | Beginning

RFID CardSafe Cell Phone Wallet

Pricing Details

Production Time: 10 Working Days
125 $1.43 each
250 $1.28 each
500 $1.22 each
1000 $1.17 each
2500 $1.12 each
$56.00 each
Wireless Identity Theft
Many credit and debit cards, enhanced drivers licenses, etc have a RFID (radio frequency identification) chip embedded in the card.This chip contains personal and account information necessary to complete transactions.

Identity thieves can merely pass you on the street and download your personal data.

Our RFID blocker sleeves are made of a special paper material that includes a special metal alloy using a patented process to protect your data FIPS 201 Approved.

Cell phone wallet attaches to back of cell phone with removable 3M adhesive. Conveniently holds two credit cards or ID's. Slim design at only 2mm thick with coated finish.

Full color imprint communicates your high impact message. Perfect for retailers, financial institutions, government and travel agencies, schools, colleges and more!

Effectively Shields:
- All 13.56Mhz contactless credit cards, passports, drivers licenses.
- ISO 14443A/B and EPC Gen1/Gen2 contactless smart cards.
- Any contactless card that operates at 13.56 Mhz and above.
- All new contactless credit cards and debit cards.
- US Passport Cards.
- Enhanced Driver's Licenses such as Washington, Michigan, New York, and Canadian provinces.
- Many transit cards such as the DC Metro and Boston Charlie card.
- TWIC (Transportation Worker Identification Credential).
- HID iClass, HID MIFARE, HID FlexSmart, DESFire.
- Indala FlexSmart.
- Any card ISO 14443A/B or ISO 15693 compatible.
- All MIFARE and DESFire compatible cards.
- sQuid cards used in Europe.
- Military CAC (Common Acess Cards).
- New Government PIV (Personal Identity Verification) cards such as the Linc-Pass.
- New long range RFID EPC Gen1/Gen2 cards.

Normal Production Time
10 Working Days

Product Size
2 ¼" W x 3 ½" H

1000 pieces = 13 lbs.

Country of Manufacture
United States


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deleteGloss printed on front and/or back (select above). Full color on both sides
500, 16pt, 2" x 3.5"
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Grand Total$ 42.00

Free shipping applies to lower 48 states.Tax applies only to FL TX and CA customers.

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Listing 23 out of 1,722
Sold for $345,000 Sold

2137 South Memphis Street
Aurora, CO 80013

4 beds, 1 full, 1 partial baths | Single Family Home
1,823 sq ft; lot: 7405 sq ft - MLS# 4219066
Property Photo

Sold for $345,000 on Dec 14, 2018

You will love this fantastic remodeled home in Aurora South just across the street from Horseshoe Park. This four bedroom, two bathroom home has so many tasteful updates inside and out. Some of the many upgrades include: new kitchen cabinets, new solid quartz countertops, new stainless steel appliances, new interior paint, newer windows, new carpet, new laminate flooring, new blinds, new vanities in updated bathrooms, new landscaping, new light fixtures, new furnace, new water heater, new AC, new trim, new doors, and new door hardware. WOW! That is a whole lot of NEW! Other great features of this home include a wood burning fireplace, an oversized attached two car garage, a fenced backyard with a new sprinkler system and washer/dryer hookups in the downstairs bathroom. Enjoy a sunny afternoon walk or bike ride around nearby parks and trails with your friends and pups. There are several dining spots nearby in addition to easy access to the Iliff Station light rail & I-225 for commuting.

  • Property Type: Single Family Home
  • Sub Type: Detached Single Family
  • Listing Status: Sold
  • Listing Price: $345,000
  • County/Area: Arapahoe County
  • Zip Code: 80013
  • Year Built: 1973
  • Subdivision/Neighborhood: Kingsborough
  • School District: Adams-Arapahoe 28j
  • Elementary School: Yale
  • Middle School: Columbia
  • High School: Rangeview
  • Sq.Ft.: 1,823 sq ft
  • Style: Contemporary, Bi-Level
  • Stories: Bi-Level
  • Bedrooms: 4
  • Full Baths: 1
  • 3/4 Baths: 1
  • Garage: 2
  • # of Parking Spaces: 2
  • Fireplace: Wood, Great Room, 1
  • Lot Size: 7405 sq ft
  • Baths: 2
  • Zoning: SFR
  • Architectural Style: Contemporary
  • Basement Floor Type: Concrete Wall
  • Bathrooms Total Lower: 1
  • Bathrooms Total Upper: 1
  • Bedrooms Total Lower: 2
  • Bedrooms Total Upper: 2
  • Building Area Source: County Records
  • Construction Materials: Wood Siding
  • Construction Methods: Frame
  • Cooling: Air Conditioning-Central
  • Countertop Type: Quartz
  • Exterior Features: Deck, Fence, Professional Landscaping, Sprinkler System, Utility Shed, Yard
  • Faces Direction: East
  • Flooring: Carpet, Laminate
  • Heating: Forced Air
  • Heating Fuel: Gas
  • Interior Features: Double Pane Windows, Eating Space/Kitchen, Kitchen Island, Open Floor Plan, Pantry, Remodeled, Updated, Window Coverings
  • Kitchen Appliances: Dishwasher, Disposal, Microwave Oven, Refrigerator (Kitchen), Stove/Range/Oven
  • Laundry Availability: W/D Hookups In Unit
  • Lot Size Sq Ft: 7536.00
  • Parking Count: 1
  • Parking Features: Exterior Access Door
  • Partial Ownership Type: Not Applicable
  • Road Surface: Paved Road
  • Roofing: Composition Shingles
  • Sale Type: List Price
  • Seller Type: Corporation/Trust
  • Selling Agent: Dominic Morrow
  • Selling Office: Simplist Realty Company
  • Sewer: Public
  • Site Features: Cul-De-Sac
  • Sq Ft Above: 1823
  • Sq Ft Date Measured: 2018-11-07
  • Sq Ft Finished: 1823
  • Sqft Total: 1823
  • Structural Style: Bi-Level
  • Tax Amount: 1805.00
  • Tax Year: 2017
  • Water Source: Public
  • Sold Price: 345000.00
  • Sold Date: 2018-12-14 00:00:00
Courtesy of Buy-Out Company Realty, Llc

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Direct Rewards | Reward Points & Savings with Priory Direct
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The Right People - The Right Tools

sales project engineer

Since 1996, Prodigy Mold & Tool has worked on the founding principal that providing outstanding molds with exceptional quality and value.

In today's competitive global marketplace, Prodigy Mold & Tool differentiates itself through its most valuable resource, our people. We don't just hire good mold makers; we hire good people that we can count on.

 K6A2440 prodigy 1011Good people need good tools, too. At Prodigy Mold & Tool, we continually invest in the latest technology and equipment to assure you of optimal productivity for the machines and the people.

Ongoing investment in our future is a key to our culture, working to build a better workplace through our facilities, equipment, and our entire working environment to attract the best in mold manufacturing talent.

You can count on us, individually and as a team, to deliver tools that combine precision accuracy, reliable operation, cycle-time efficiency and a reasonable cost.

Call us at 812-753-3029

What we make

IMG 7587 Prodigy 187

Plastic Injection Molds

Insert Molds

Auto-Unscrewing Molds

Prototype Tooling

Precision Machining

About Us

Prodigy Mold, located in Haubstadt, Indiana, is a manufacturer of high quality plastic injection molds and tooling for the medical, electronics, and consumer goods industries. Our specialties include precision plastic gears and auto-unscrewing molds.

We design and build for functional superiority based on years of experience in the industry.

Experienced tool makers, working with top-quality equipment and automation combine skill and technology for high-precision and productivity.

Service and support that's second to none ensure's reliable performance and productivity.

IMG 0758 Prodigy 794

Precision Plastic Gears

Custom Machining

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Prototype anything super fast with Dropbox

get it
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You need to become a Contributor to join the discussion - Find out how.
Liam Gooding
Liam Gooding@liamgooding · CEO,
Just to put this in perspective, I've used the "prototype from photos" features of this to end (or inspire!) many conversations in bars that started with "That should be an app!". Now (being the geeks that we are) whenever that famous line is dropped, someone will pull out Marvel and start snapping sketches on bar napkins. Sounds silly (and obviously its not the core value in the product) but I think it's a perfect example of how Marvel has totally democratised the app prototyping space. With a bit of cleaning up, anyone can give a full "experience" prototype to an agency to code up and make a reality, skipping out a lot of the code->fiddle->code->fiddle.... process that's normally done.
Murat Mutlu
Murat MutluHiring@mutlu82 · Co-Founder, Marvelapp
@liamgooding Hey Liam, thanks for the kind words! You hit the nail on the head, 'democratising' this space and enabling Makers to bring their ideas to life is one of our goals. I also like the ability to throw away ideas just as quickly as you can make them, it's great to be able to just start validating without spending ages in design or dev.
Lachlan Campbell
Lachlan CampbellHunter@lachlanjc · Hack Club design/JS—HS 🎓—they/them—🌈
I love Marvel. You import a few files from Dropbox, and link them together with hotspots. Then you just send the link to someone. Because the images are from Dropbox, you can update the prototype in as long as it takes you to save your changes. There's also an iPhone app for scanning in papers, which is handy, and showing people iPhone app prototypes.
Murat Mutlu
Murat MutluHiring@mutlu82 · Co-Founder, Marvelapp
@lachlanjc Appreciate you suggesting us for this awesome list! Glad you like what we've built so far!
Ajay Pal Singh
Ajay Pal Singh@ajaypalnitj · Co-Founder, UberHealth (
We are doing a startup weekend event in Ludhiana (India) in January. We will be doing bootcamps in many colleges and would love to tell students about it.


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On budget with Websphere SQL Server Type 5 JDBC connectivity in virtualized environments

On budget with Websphere SQL Server Type 5 JDBC connectivity in virtualized environments

January 27, 2012 0 Comments

As a certified IBM Consultant working exclusively on data connectivity for Progress DataDirect, I have learned a couple tricks of the trade.  The most compelling of which is the cost savings story on virtualization that fellow consultants and prospects have shared with me.  They found running Progress DataDirect Type 5 JDBC drivers in virtual environments greatly reduces the amount of resources required to run application servers.  With heavy production loads, up to 90% of processing power can be spent in drivers alone.  If a project has budget of x dollars and the estimated costs are now running over, you need to get creative to deliver the goods.

So what is this creative approach to keep projects on budget?

Benchmark your load testing with type 5 drivers from Progress DataDirect and see how many virtual processors and servers you can reduce to meet your budget requirements.  And IBM continues to recommend our JDBC connectivity in their data source configurations.

The same story applies to DataDirect Connect for ODBC drivers with other applications.

What kind of cost savings can we expect with Websphere Application Server using Type 5 DataDirect Connect for JDBC SQL Server drivers?

I am seeing a wave of Websphere Application Server upgrades.  The pattern for successful cost savings has been in intensive data driven enterprise applications; and these are realized in two specific areas: hardware and licensing.

1. Hardware (Virtual)

We ran some independent tests to help confirm this story.  Here is what we found when testing logical resource requirements on Amazon EC2 virtual machines.    We found our drivers had lower memory utilization and better CPU utilization compared to an alternate driver allowing us to achieve 2.6x* increase in throughput on the same machine hosted on EC2.  Based on increased throughput, fewer virtual resources are required to do the same work.  Let's say this efficiency required four fewer production application servers.

*Average throughput calculated from series of DataDirect Performance Lab tests.

Below are Amazon EC2 pricing used to calculate virtual hardware costs:

Linux/UNIX Usage Windows Usage
Standard On-Demand Instances
Small (Default) $0.085 per hour $0.12 per hour
Large $0.34 per hour $0.48 per hour
Extra Large $0.68 per hour $0.96 per hour

Servers * Hourly Cost * Hours / Year * 1 Years

4 * $0.96 * 8760 * 1

Total Annual Savings $33,638.40

2. Licensing

If the virtual machine or logical partition running your application servers require x number of virtual processors * Processor Value Units (PVUs), and running type 5 drivers allow your infrastructure to run with y fewer virtual processors; you can expect a cost savings of ( (x-y) * price per virtual processor ) * number of servers.  For this case, we will look at AIX and assume similar throughput was achieved from EC2 testing.  Disclaimer: The following figures ONLY serve as an indication; and list prices are taken from IBM's catalog.

120 PVU (IBM Power System) * $50.75 - IBM WebSphere Application Server Processor Value Unit (PVU) License + SW Subscription & Support 12 Months

Cost per virtual processor: $6,090.00

Refer to IBM's site for additional details on sub capacity (virtualization) licensing.

Let's say you have 4 production servers saving 2 virtual processors each - (x-y is 2) * $6090 * 4

Total Annual Savings $48,720.00

Are you suggesting that I will save $247,074.00 over 3 years?

The calculations are from different environments, and the figures only serve as an indication of hidden costs in database middleware not optimized for virtualization.  These are based on our internal weekly performance tests to measure throughput and resource utilization in response to what we have learned from consultants and customers.  There is no substitute for testing in your own environment against a production load, and I encourage you to download a free 15 day trial to find out how much you can save.

Get started today with a 15 day trial:

1 . Install Progress DataDirect Connect for JDBC using the instructions in the Progress DataDirect Connect for JDBC Installation Guide.  You can download a free, 15-day trial of the Progress DataDirect SQL Server JDBC driver (including DB2, Oracle, Sybase, MySQL and Salesforce).

2. Follow our Type 5 JDBC Websphere Application Server tutorial.

3. Or call 1-800-876-3101 to speak with a live Solutions Consultant to learn more about the EC2 virtualization testing and the DataDirect performance lab.

Sumit Sakar

Sumit Sarkar

Sumit Sarkar is a Chief Data Evangelist at Progress, with over 10 years experience working in the data connectivity field. The world's leading consultant on open data standards connectivity with cloud data, Sumit's interests include performance tuning of the data access layer for which he has developed a patent pending technology for its analysis; business intelligence and data warehousing for SaaS platforms; and data connectivity for aPaaS environments, with a focus on standards such as ODBC, JDBC, ADO.NET and ODATA. He is an IBM Certified Consultant for IBM Cognos Business Intelligence and TDWI member. He has presented sessions on data connectivity at various conferences including Dreamforce, Oracle OpenWorld, Strata Hadoop, MongoDB World and SAP Analytics and Business Objects Conference, among many others.

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Projectors / PT-DX820BU

Panasonic PT-DX820BU

Full Brightness with Virtually Un-noticeable Operation

Thanks to a carefully designed airflow control system and cooling fans, operation noise is dramatically reduced to 30dB even when the projector is used with the lamps at full power in normal mode, making the PT-DZ780 series the quietest in its class.

  • The Dynamic RGB Booster Enhances Both Brightness and Color Reproduction
  • A dual-lamp system using two newly developed, high-output 310 W lamps provides high brightness of 8,200 lm for the PT-DX820 and 7,000 lm for the PT-DZ780/DW750.
  • Detail Clarity Processor Brings Depth and Clarity to Details
  • Long-Lasting Lamp Life for up to 4,000 hours
  • Dust-Resistant Optical Block
  • Liquid Cooling System for a DLPTM chip
  • DIGITAL LINK Transmits Digital Signals up to 492ft with a Single Cable

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Resolution: XGA (1024x768)
Lumens: 8200
Contrast: 2400:1
Warranty: 3 years

Panasonic PT-DX820BU

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January 2019

Charting the Future of Computing The end of 2018 was anything but smooth: it featured a roller coaster ride for global stock markets, as well as political turbulence in the United States in the form of a government shutdown, open issues like the border wall and immigration, and more. And talking about U.S. politics, we can all agree that over the last couple of years our political... + continue reading


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This Skechers build-to-suit warehouse in Liege is ideally located on a main European transportation route, with easy access to rail and barge.

Related Properties

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This 359,000 SF (33,300 SQM) industrial development has easy access to the national motorway network and is close to London Luton Airport and both...

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Building on the success of the original Daventry International Rail Freight Terminal (DIRFT), as with all warehouses developed since 2008, Prologis...

The image shown is BREEAM certified warehouse Prologis  RFI DIRFT, DC1, located in Kilsby, United Kingdom.

DC1 Prologis RFI DIRFT

Kilsby, United Kingdom

At almost 817,000 SF (76,000 SQM), this BREEAM “Excellent” accredited warehouse has an ultra-low carbon design to deliver high energy efficiency, both...


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Prospect C&S has just been awarded the Final Evaluation of EU support to Indonesia’s Climate Change Response (Technical Cooperation Component). The main objective of this evaluation is to provide to the EU, interested stakeholders and the wider public:

(1) an overall independent assessment of the past performance of the SICCR-TAC, paying particular attention to its results measured against its expected objectives, including the reasons underpinning such results, and

(2) key lessons learned, conclusions and related recommendations in order to improve current and future Actions.


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US SEC Commissioner Dissents From Agency’s Rejection of Winklevoss Bitcoin ETF | Crypto

U.S. Securities and Exchange (SEC) Commissioner Hester M. Peirce has published a statement of official dissent from the agency’s second disapproval of the Winklevoss brothers’ application for a Bitcoin (BTC) exchange-traded fund (ETF) yesterday, July 26.

The Winklevoss’ Bats BZX Exchange, Inc. (BZX) had filed a proposed rule change with the SEC in June 2016 to allow it to list and trade shares of a Bitcoin ETF called the Winklevoss Bitcoin Trust, which was rejected by the agency in March 2017. Following the disapproval of the initial proposition, the group filed a petition seeking “review of the disapproval by delegated authority, which the SEC formally rejected Thursday, July 26.

Referring to the most recent rejection, SEC Commissioner Peirce argued that the SEC has fundamentally erred with its latest decision on three grounds. Firstly, Peirce contends that the agency overstepped “its limited role” when it focused on the characteristics of the underlying Bitcoin market, rather than the derivative the applicant sought to list:

“The Commission erroneously reads…the [Securities Exchange] Act, which requires…that the rules of a national securities exchange be ‘designed to prevent fraudulent and manipulative acts and practices…’ [It] focuses its decision not on the ETP shares to be listed …but on the underlying bitcoin spot market….[instead of] the ability of BZX…to surveil trading of and to deter manipulation in the ETP shares listed and traded on BZX.”

She reinforces her point by adding that the “concerns underlying the [SEC] disapproval order go to the merits of bitcoin [itself] as an investment,” and that “if the disapproval order’s rigorous standard were applied consistently, many [other] commodity-based ETPs would be in peril, as rumors of manipulation plague many commodity markets.”

Moreover, Peirce argues, yesterday’s decision courts the risky precedent that:

“When we do finally approve an ETP on bitcoin…investors may reasonably — but incorrectly — conclude that the investment carries with it the SEC’s imprimatur because the Commission has performed due diligence on the underlying market and, through its approval, is certifying the quality of that market.”

Peirce’s two further points argue that the SEC’s disapproval order will likely “inhibit” the institutionalization of the Bitcoin market, something she deems necessary in order to best address the agency’s concerns:

“[The disapproval] precludes investors from accessing Bitcoin through an exchange-listed avenue that offers predictability, transparency, and ease of entry and exit….[they] will be relegated to the spot market, which will not benefit from the increased institutional discipline that approval of this product would bring.”

Lastly, she argues that the rejection “demonstrates a skeptical view of innovation,” which she argues could lead to adverse effects “well beyond this particular product,” stating boldly:

“I reject the role of gatekeeper of innovation — a role very different from (and, indeed, inconsistent with) our mission of protecting investors, fostering capital formation, and facilitating fair, orderly, and efficient markets.”

Cryptocurrency markets took a sharp tumble today in response to news of the SEC’s disapproval, seeing a dizzying $12 billion wiped from total market capitalization.

Meanwhile, on July 24 the SEC delayed its decision on a separate Bitcoin ETF application from investment firm Direxion, the same day as digital asset manager Bitwise filed its own application with the regulator for an ETF that would track an index of ten cryptocurrencies.

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