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Skip to content A Linked In For Family Care

Care.comWith trailing twelve month sales of $165 million, a market cap of roughly $555 million, $96 million in cash and no debt, has become the leading online destination for finding and managing family care in the US. Like LinkedIn, which matches job seekers with prospective employers, is focused on matching the needs of families and caregivers creating in essence a one-stop shop for family services throughout the lifecycle of a family or individual household.

Led by founder and CEO Sheila Lirio Marcelo, and Michael Echenberg, EVP of finance and CFO, targets a large addressable market, as evidenced by the fact that US consumers spent $300 billion on family care services last year, including child day care, housekeepers, nursing care facilities, tutoring, and pet care services. The market remains highly fragmented, served by traditional family care agencies, as well as brick and mortar chains that provide a variety of services.

Last year in the US, consumers spent over $300 billion on family care services, including child day care, housekeepers, nursing care facilities, tutoring, and pet care services. Services providers include nanny agencies, child day care centers, elderly care services, including in- home services and nursing care facilities. Specialized service providers for tutoring and pet care, as well as other online destinations provide a wide variety of competitors in this highly fragmented market.

Family care decisions often reside with a female head of a household, the primary audience targeted by Decisions for services providers are often based on word of mouth stemming from personal networks. Decisions must be made with regard to the preference for in-home services, or brick and mortar facilities outside of the home. identifies its primary target market as the roughly 46 million US households with income greater than $50,000 per year with either a child under the age of 18 and/or a senior aged 65 and over. The company also includes an estimated 15 percent of households with incomes under $50,000, with similar dynamics.’s in-home consumer services remain in the early phase of market growth, yet benefit from some compelling demographic facts and trends, which include the rise in single parent households, the prevalence of dual income households, an aging population, and increasing trust in the internet as a destination to help make decisions relating to family, home and health.

In just 10 years, has carved out an enviable internet presence, which features more than 26 million registered users, comprised of nearly 15 million families, and more than 11 million caregivers. At the end of the most recent quarter, 320,000 paying families purchased a subscription to the company’s caregiver listings, and/or the company’s service for household payroll and tax preparation services.

Key swing factors that will determine’s ability to rise or fall over the next 12-18 months include it ability to:

  • Grow its core US consumer business through continuous improvement to its core matching platform, as well as targeted initiatives to grow senior care, housekeeping, and pet care, leveraging its registered community of more than 26 million members.
  • Develop awareness as a trusted source for families and caregivers, through both its own accreditation, as well as the halo effect provided by corporations, non-profits, and potentially insurance plan providers that adopt and promote its services.
  • Drive additional revenue growth from three key growth initiatives: employer-sponsored family services for employees, overseas expansion, and marketing programs for daycare, nanny, and elderly care agencies.

For more information on Battle Road’s 24 month assessment of, please contact [email protected].

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Floodplain Development

The Town of Bay Harbor Islands has a flood damage prevention ordinance that governs all development within the Town. This ordinance complies with the requirements of the National Flood Insurance Program and applicable state law. Cumulative substantial improvement over a five year period is contained in the ordinance. Work that exceeds 50% of the value of the structure in five years triggers additional requirements.

The NFIP requires that if the cost of reconstruction, rehabilitation, addition or other improvements to a building equals or exceeds 50% of the building’s market value, then the building must meet the same construction requirements as a new building. Substantially damaged buildings must be brought up to the same standards (e.g., a residence damaged so that the cost of repairs equals or exceeds 50% of the buildings value before it was damaged must be elevated above the base flood elevation).

Special Hazards

Since the Town lies completely in a special flood hazard area surrounded by Biscayne Bay, all development and improvements require permitting from the Town of Bay Harbor Islands Building Department. This is to insure that proposed development and improvements meet all existing codes for the work contemplated. This includes:

  • Air-conditioners
  • Buildings
  • Excavations
  • Fences
  • Filling
  • Grading
  • Pools
  • Slabs
  • Sprinklers

In fact, any work that has a value of $100 or more must have a permit. If you are considering doing any work to your property, please contact the Town’s Building Department for a free consultation. All work must have a permit card prominently displayed on the building or work site. Anyone who sees construction work being performed and does not see a permit card should contact the Town’s Building Department as soon as possible.

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loan application Archives - Bayport Financial Services
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COVID-19 Notice: Bayport’s services are still accessible. Bayport encourages you to process all your Bayport requirements online. You can apply, get updates and view statements via our online portal. Please register and login. You can also use our WhatsApp self service portal by sending a message to 087 240 5555. For more information click here

Tag: loan application

Making the decision to apply for a personal loan can be the first step in a life changing journey. There is no doubt that a personal loan can make great things happen in your life….


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The Promise and the Perils of Contact Tracing

Related Expertise: Health Care Payers, Providers, Systems & Services, Medical Devices and Technology Consulting Services, Biopharma

The Promise and the Perils of Contact Tracing

By Ania LabnoJosh KellarPeter Lawyer, and Joanna Wroblewska

The global pandemic that the WHO declared on March 10 sent global leaders racing to “flatten the curve” to forestall an overwhelming wave of COVID-19 patients. The primary method used to accomplish this was as old as time—quarantine. Now countries and regions are moving into what we call the Fight phase, aiming to restart their economies while maintaining low and controllable levels of infection.

Lifting restrictions in a way that avoids a large spike in infections—and the need for subsequent shutdowns—requires an integrated, technology-enabled viral monitoring system with three essential components: a robust testing regime, significant contact tracing capacity and capabilities, and a concerted tracking effort to locate and extirpate the inevitable resurgence of disease hot spots.  Although testing and tracking present their own challenges, contact tracing is in many ways the most difficult piece of the puzzle, given the tough social issues that it presents—particularly when coupled with contact tracing technology, whose effectiveness depends on a high level of adoption in the population. Various obstacles, including privacy concerns, have the potential to limit citizen adoption of contact tracing apps and thus render a potentially powerful tool in the fight against COVID-19 ineffective.

Those issues are not, however, insurmountable. Public sector and private sector leaders can put strong safeguards in place, create incentives that encourage adoption of contact tracing apps, and take steps to ensure compliance with selective quarantine recommendations. In doing so, they can begin to revive hard-hit economies while protecting public health as well as individual liberties and privacy.

The Promise

Contact tracing is a critical element in combating the COVID-19 pandemic. (See “The 4T's in the COVID Battle.”)

The 4T’s in the COVID-19 Battle

As nations, states, and municipalities ease their lockdowns and other restrictions, four critical elements are essential to controlling disease transmission. (See the exhibit.)

The first element is a robust testing regime. Of primary importance here is viral monitoring to gauge whether an individual is actively infected. Although antibody testing is valuable, too, it plays a secondary role because individuals don’t test positive for some time after they’ve begun to be contagious.

The second element, contact tracing, begins when a new case is detected. Contact tracing aims to identify as quickly as possible every person who has been exposed to a confirmed positive case of the disease, in order to prevent a cascade of infections. Tracing can involve manual teams alone or manual tracing enhanced by a technology platform, including a patient-facing app.

The third element, tracking, entails building a robust geo-analytics infrastructure to identify hot spots. This step is critical to understanding how specific locations or communities are affected and what actions, such as the deployment of a fumigation crew, are necessary.

The first three elements require strong support from the fourth element, technology. For example, digital screening tools are useful in ensuring that priority cases receive molecular diagnostic tests. Effective tracking requires the integration of disparate data sets and establishes the necessary information infrastructure to zero in on hot spots where instances of exposure to the coronavirus may be increasing rapidly and to help monitor quarantine compliance. And contact tracing applications have the potential to substantially enhance the speed and reach of manual contact tracing teams in response to the challenge of accurately identifying every individual who crossed paths with a COVID-19-positive person.

How Contact Tracing Works. Essentially, contact tracing is a sophisticated form of sleuthing to determine who has come into contact with an individual known to be COVID-19 positive, identify any person with whom the exposed individual has been in contact, and then alert every person in that chain, as well as the relevant authorities, to the exposure. Rapid and effective contact tracing breaks the chain of infection and drives the reproduction (R) number—the number of new cases created by each infected individual in a particular social context—toward 1 or less, which is the level necessary to keep the coronavirus contained. (See Exhibit 1.)

The principal benefit of contact tracing is that it provides a basis for risk stratification so that authorities can limit quarantine to infected and at-risk individuals, without having to impose a lockdown on the entire population. Individuals can be classified into five groups, according to their likelihood of Covid-19 infection. (See Exhibit 2.) Depending on their classification, individuals may be notified, tested, or quarantined.

A contact tracing system starts with identifying individuals who have tested positive for the disease, and therefore fall into the “maroon” group. Individuals in this group must be isolated until they no longer test positive. Known contacts who meet certain criteria—generally, having been within 2 meters of the infected individual for at least 10 to 30 minutes during the previous 14 days—are separated into two categories—those who are symptomatic (“red”) and those who display no symptoms (“yellow”). People in either group may be infected, and thus may need to remain in isolation for a period of at least 14 days. Individuals in the yellow group who remain asymptomatic for 14 days are presumed to have had a mild case of the disease or to have avoided infection altogether. If sufficient quantities of molecular diagnostic tests are available, health care providers can test members of both groups; but if molecular diagnostic tests remain scarce, testing should focus on members of the red group.

The vast majority of individuals have had no known exposure to the virus. Consequently, they sit outside the contact tracing chain and are presumed healthy and free to circulate (“green”). Meanwhile, the population of individuals who have recovered from the disease grows steadily. The hope today is that those recovered patients will be immune to reinfection and—with validation from a reliable antibody test—can safely be excluded from further contact tracing.

The Required Elements of a Tracing System. Speed is critical if a contact tracing system is to be effective, for two reasons. First, infected individuals may begin exhibiting symptoms of COVID-19 only after having been contagious—and shedding virus—for four or five days, and perhaps even longer. Second, the disease is highly transmissible, so an infected individual can transmit the disease to a significant number of people in a relatively short time before being diagnosed. An entirely manual system would quickly sag and collapse under the strain of tracing large numbers of contacts for each infected individual, or it would require very large, continuous capital investments. Therefore, effective contact tracing efforts require technological augmentation—most likely in the form of a smartphone app—that addresses five key capabilities:

  • Proximity. To align with our best understanding of exposure risk, the contact tracing app must be able to detect encounters of a given duration and within a distance of 2 meters over a rolling two-week period. The Bluetooth feature on smart phones could easily perform this function, logging all such encounters for the preceding two weeks either on the device or in a local or cloud-based central database.
  • Location. It is critical to identify where encounters with a COVID-19-positive individual occur in order to effectively track the spread of the disease and identify hot spots. Although Bluetooth does not provide location information, such information would be readily available via the smartphone’s GPS function.
  • Ubiquity. To be useful, the technology must be easy to use and available on as many devices as possible.
  • Interoperability. The technology must connect seamlessly with the broader public health system. For example, it must allow users to enter symptoms or request tests from health care providers and send the app official test results that confirm infection. At the same time, it must also be compatible with public health databases and tools used by those engaged in testing, manual tracing, and hot-spot tracking, in order to facilitate quick access to scarce tests and convey relevant information to tracing teams.
  • Security. In light of privacy and practical concerns, the technology must include a secure encryption feature and strong data governance, including deletion of an individual’s data (consistent with what is known as “the right to be forgotten”) after the COVID-19 pandemic can be declared over. Such protections will be critical to preventing fraud and abuse and to giving users confidence that their privacy rights will be respected.

Contact tracing systems used in other parts of the world could serve as useful models for a US system. Singapore, for example, has made its solution available to other countries—an offer that could help developers in the US accelerate their work. Several homegrown solutions are available in the US as well, often backed by big players. Most prominent in this group is the Google/Apple consortium, which has created a COVID-19 exposure notification system. The solution has the advantage of ubiquity, but its utility within a full testing, tracking, and tracing system is limited because it does not provide location data and because it offers limited interoperability with public health systems. Other applications, such as Safe Paths from the MIT Media Lab, permit secure location tracking and use an open-source framework, so others can adapt and leverage them freely.

The Perils

In order for the overall testing, tracing, and tracking approach to be effective, each element must take into account the underlying disease prevalence and spread, as well as the impact that lifting specific restrictions will have on the rate of propagation. For contact tracing, in particular, adoption rates for a supporting app must be relatively high to prevent out-of-control spread of the disease—and higher still as more restrictions are lifted. But there are significant challenges to widespread adoption.

Balancing Testing, Tracing, and Restrictions. To understand the dynamics at work, we modeled how transmission rates change at various levels of activity restriction, depending on different levels of contact tracing app adoption and testing, using the methodology described by the Fraser group at Oxford University and published in March 2020.11 Notes: 1 “Quantifying SARS-CoV-2 transmission suggests epidemic control with digital contact tracing,” by Luca Ferretti, Chris Wymant, Michelle Kendall, Lele Zhao, Anel Nurtay, Lucie Abeler-Dörner, Michael Parker, David Bonsall, and Christophe Fraser, Science, March 31, 2020.

We devised four different scenarios (shown in Exhibit 3) depicting increased relaxation of social restrictions, ranging from the most limited scenario (R = 1.2) on the left (perhaps a less densely populated city that is maintaining relatively strict social restrictions as it reopens) to the most permissive (R = 2.0) on the right (perhaps a densely populated city with fewer social restrictions). For each scenario, we identified a set of minimum testing requirements (shown on the x-axis) and app adoption rates (on the y-axis) that allow us to drive the R number down to an effective level of 1 or less—the level required for a containment strategy to be successful. The results are plotted as lines, which differ depending on the number of manual tracers deployed.

The results illustrate the need for more extensive testing and tracing as the authorities lift more and more restrictions. If they lift restrictions aggressively to R = 1.7, for example, they would need to administer roughly 10,000 tests per 1 million people—and at least 70% of the population would need to adopt the tracing app (as reflected in the gray line in Exhibit 3)—to maintain control over disease spread. If we add manual support from contact tracers at a rate of 350 per 1 million people, the required rate of app adoption falls to about 60% (as shown in the orange line).

Barriers to Adoption. As our modeling demonstrates, widespread adoption of contact tracing apps is critical for success. Only a few nations have achieved an adoption rate of 60% or above, and those that have succeeded did so by imposing credible civil or criminal penalties for noncompliance.

Certainly there are operational obstacles to widespread adoption, including how to ensure access to the app itself, how to make installation and use as easy as possible, and how to communicate clearly about the importance of participating.

While those issues are significant, the complex ethical issues are even more challenging. Contact tracing systems are necessarily invasive, since they require a detailed accounting of an individual’s travels and encounters and knowledge of the individual’s COVID-19 status. Appropriately limiting access to that information entails establishing suitable guardrails, security, and cryptographic solutions to control access to specific information. Such solutions should limit access to as few individuals or groups as require it, and probably should restrict access to health, location, and proximity data to public health officials only.

A Possible Path Forward

An effective contact tracing system is critical to the safe reopening of national economies. But could such a system work on the basis of voluntary adoption of contact tracing apps by the public? Countries or cities would need to achieve a significant threshold of app adoption as they moved away from stay-at-home orders to selective quarantine. Otherwise, they would risk triggering uncontrolled spread of COVID-19.

So how can governments address individuals’ privacy concerns and create the right incentives for people to voluntarily opt into the system by adopting the app and follow the rules related to selective quarantine? Three levers can help make this happen:

  • Safeguards. Citizens will be more comfortable with a contact tracing system if it incorporates strong privacy protections. For example, while it is true that an app provider will have access to certain location and interaction data, they need not be privy to sensitive health data. And while health systems need access to medical data, including a patient’s COVID-19 test status, they don’t need access to location data. One could envision a system in which an honest broker—perhaps a public or private health institution—tightly controls sensitive, personalized information. That entity would forge the crucial link between health information and location information, sharing the relevant information with contact tracing teams and public health officials monitoring for geographic hot spots, but not with other public or private organizations such as law enforcement or immigration authorities. To provide maximum protection for patient privacy, the contact tracing app could include an auto-delete function that purges sensitive, individual-level information after 14 days. If the option to remove data purges were more expansive, however, and if aggregated anonymized data were not preserved, public health officials and researchers would lose access to anonymized data about the paths, rates, and outcomes of COVID-19 transmission—information that is invaluable for tracking hot spots now and for anticipating the likely path of future threats.
  • Adoption Incentives. Private and public leaders might treat the risk stratification system discussed earlier as a roadmap for creating incentives within a voluntary adoption system. In principle, downloading and using the app would be voluntary. However, certain activities—for example, entry to certain public spaces, stores, restaurants, bars, or public transit—could be limited at the door, via a QR reader, to people who are using the app and are in the green risk category. Not using the app would curtail access to those venues, effectively mimicking the restrictions of a shelter-in-place order. To further encourage app adoption, governments must address technology accessibility barriers, including by offering people financial incentives to upgrade their phones. They might also offer other financial or social incentives as an inducement for app adoption.
  • Quarantine Compliance. Quarantine compliance may be hampered as much by apathy as by privacy concerns. As a result, governments may find it necessary to encourage and enforce compliance with quarantine recommendations. As part of such efforts, governments must provide support to those under quarantine. Otherwise, if faced with severe economic and social hardships, individuals may break their quarantines, undermining the effectiveness of containment efforts. A contact tracing app or welfare checks (home visits by a qualified nurse or other public health professional) could easily spot quarantine-breaking travels, but they could also be used to reward compliance with financial support, food aid, and necessary services for the duration of the self-quarantine.

An integrated viral monitoring system anchored by a tech-enabled contact tracing system offers a roadmap for our restart. Such a system could allow us to move away from universal lockdown measures, instead implementing selective quarantine rules to thwart the advance of the invisible enemy, restore balance to our overloaded health care systems, and put our economies back to work.

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The Promise and the Perils of Contact Tracing


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16 May 2016

2016 Federal Election Submission

2016 Federal Election Submission

Breast Cancer Network Australia (BCNA) and the National Breast Cancer Foundation (NBCF) provided a joint submission to the two major parties contesting the 2016 federal election, the Liberal/National Coalition and the ALP.

The submission, A better journey for all Australians affected by cancer, calls for the development of a national cancer strategy in response to the increasing incidence of cancer in Australia. With Australia’s growing and ageing population, it is predicted that 150,000 Australians will be diagnosed with cancer in 2020, more than 40% more than the number of people diagnosed in 2007.

We support a national cancer strategy that addresses the full spectrum of the cancer journey – from prevention and screening through diagnosis and treatment to palliative and end of life care, and the need for ongoing research into treatments and a cure.

The submission uses breast cancer to demonstrate that, while good progress has been made to date, there is still much to be done. We have written the submission in terms Australian use to discuss their experiences of breast cancer:

  • I need to know what I must do to reduce my chances of getting cancer
  • If I have cancer, I want it detected early to give me the best chance of survival
  • I have been recently diagnosed with breast cancer
  • I am living beyond breast cancer
  • I am living with secondary breast cancer
  • I am hopeful of further research discoveries that will help me and my daughters.

More information


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  • Not For Profit

Not For Profit

Based on our substantial not-for-profit experience, we can make a unique and significant contribution to the continued success of Not-for –profit organisations. We have the ability to provide you with the breadth of skills you expect from an international firm, combined with a personalised approach to client service and a commitment to senior management involvement.


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Beard Care

Royal Beard Blog

Our Royal Beard Blog blog explores a wide range of topics that are dedicated to helping your beard journey end up in the land of the Kings!!!

Choosing a Barber Architech

Every man needs a reliable, skilled barber in his life. Having a regular barber will ensure that you get a consistent, sharp haircut with every visit.
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How To Condition Your Beard

While length can certainly help to make one's beard softer, don't expect the coarseness to change without a little bit of know-how.
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Butter -vs- Balm

With beard popularity booming over the past couple of years we have seen a huge increase in beard care products readily available on the market.
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5 Steps To Beard Growth

Don’t get discouraged if your beard is not growing as quickly as you like, just follow some of these five simple steps on how to grow a beard faster.
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The Proper Brush & Comb

So, do you want a comb? A brush? Both? There is a bit of nuance to the question, so lets find the answer.
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The Importance of Beard Oil

You need to make sure you look after your beard, and keep it well groomed. This means the use of beard oil is a must in your daily routine.
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The Upkeep

Growing a beard can be an expression of freedom, but it’s also a commitment. Beards don't take care of themselves any more than your fitness or health. They need some upkeep.
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01 Hands Off

Less touching,combing and brushing to help prevent breakage and stress to the hair.

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02 H2O

Everything needs water to grow. Stay hydrated throughout the day. For real!

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03 Diet

Protein is crucial. Mix it up with eggs, chicken and seafood.

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04 OIL

Use your Five Tribes Oil twice a day. That beard and skin need it.

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05 Butter

Follow up your oil with the Pharaoh Butter to keep it moisturized.

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06 Rest

Life requires balance and so does your beard. Make sure you're getting enough sleep. Even Kings need rest.

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What We Do

The Beaufort Digital Corridor nurtures and promotes technology entrepreneurs. Our BASEcamp facility - located in downtown Beaufort - provides scalable office space for tech startups and coworking desks for remote workers. BDC offers networking opportunities, continuing education, and member-driven programs to help grow the tech economy in the Lowcountry.

Opportunities Abound
LowcountryWorks Tech Business Directory, Talent Portal, CODEcamp, Game On!, Live Work Mentor

Get Working
Work Spaces, Scalable Offices, Coworking Desks, Conference Room, Event and Meeting Space

Peer Networking
TECHconnect, BASEcamp Gallery, Fridays @ the Corridor, Coworking @ the Corridor, Beaufort Free Wi-fi

Accelerating Growth
Regional Tech Investors, Capital-related Education, Pitch Events, Looking to add to Investors List

Latest News

View all

Search for Executive Director

The Beaufort Digital Corridor (BDC), a 501c6 non-profit organization, is seeking an Executive Director. This position is ideal for someone who is entrepreneurial minded and can think long-term, taking the organization to the next level under guidance of the Beaufort Digital Corridor's Board of Directors. The candidate will also perform detailed, professional level assignments involving implementation, monitoring, and continual improvement of our programs and initiatives.

• Lead strategies and manage programs in support of local technology entrepreneurs and regional tech companies, including community events, talent/workforce development, workspace and relocation support.

• Provide ongoing support for initiative through research, reports, publications, correspondence, marketing efforts, event coordination, arranging meetings, developing agendas, managing deadlines and program metrics collection/analysis.

• Identify and assist in developing new foundation fund-raining opportunities, including events, grants, donations, sponsorships, etc. Grant-writing experience a plus.

• Work closely with BDC financial advisors and the BDC Board of Directors to create operational budgets and help ensure all costs/expenses stay tightly controlled.

• Manage the BASEcamp workspace, including access control and act as landlord, facilities manager, and coordinator for all co-working activity.

• Facilitate collaborative relationships with local organizations, including partnering with higher education to build relevant tech and entrepreneurial business infrastructure and pipeline.

• Design, build, and maintain social media presence and manage the BDC's main website property.

• Plan and execute all marketing and public relations. Develop, implement, and provide special reports and communications such as newsletters, press releases, and profile interviews.

• Represent the BDC at various events, conferences, meetings and presentations.

• Work effectively with resident and non-resident member companies to understand and help facilitate their needs, connect with relevant resources and programs, and maintain active/productive relationships.

• Identify target audiences and devise digital campaigns that engage and inform.

Considerable knowledge of: Economic development principles, practices, and implementation methods, especially including tech businesses and their growth/development. Experience in digital/social marketing, brand management, and ability to evaluate emerging technologies in the digital marketing arena. Creative abilities such as graphic design and photography would be a plus.

Ability to: Assess and prioritize multiple tasks, projects and demands; plan, organize, assign, measure; communicate effectively in oral and written forms; establish and maintain effective working relationships with stakeholders, contractors, member company representatives, representatives from local, state and Federal agencies, and the general public.

Skills in: Determining economic development potential, and developing and coordinating plans and programs, for the attraction and support of tech businesses in the region; analyzing and interpreting business development issues, evaluating alternatives to make logical recommendations based on findings; using initiative and independent judgement within established procedural guidelines.

A typical qualifying background would be a Bachelor's Degree or equivalent experience in business or public administration, urban or regional planning, marketing, economic development or related field AND five (5) years of professional level experience in some/all of economic/community development, marketing, research, business development, business operations, and/or event planning. Experience running a company, project management, managing budgets, and directing the work of others a plus.

Please send cover letter and resume with recent salary history by email only to:

Job Posting Date: January 14, 2021

Applications accepted until the position is filled.

Angel Funding

Beaufort, SC – November 18, 2020 – The Beaufort Digital Corridor recently closed a deal with Utah-based investment firm, JustStartGo, LLC, for up to $250,000 in seed capital for its incubator companies. This capital, otherwise known as Angel funding, helps startups and entrepreneurs develop their product ideas and validate their market demand.

Andrew Little, founder and Chief Executive of JustStartGo, stated, "We're proud to be investing in the companies of the Beaufort Digital Corridor. Their customer and market-driven process for developing their companies creates entrepreneurs who are much more likely to succeed in a competitive and challenging tech marketplace and saves us the time of having to screen out entrepreneurs who aren't ready yet. It's a valuable service to both entrepreneurs and investors."

The money will be deployed as seed-stage investment in $50,000 increments for resident companies of the BDC who qualify. BDC chairman Kevin Klingler who developed the BDC's company development and mentoring process indicated, "Our process includes rigorous customer and market validation, developing effective business models and the use of Agile product development techniques. These approaches and others result in highly improved chances for success." BDC mentors oversee this process with adherence to it's company development plan.

To qualify for the capital, companies must be residents of BDC's BASEcamp incubator, have a technology product or product idea with scalable potential, and be willing to put in the work necessary to develop their company. Angel money typically precedes Venture Capital investment and helps set the stage for further growth or investment.

Melissa Venable, PhD Leadership Profile

Leadership Profile Interview with Melissa Venable:

Melissa Venable, a board member for the Beaufort Digital Corridor, works for Higher Education at Red Ventures as an online education advisor. As an instructional designer she has experience in industry and higher education. She is an adjunct faculty member and online course designer at Saint Leo University, and a certified career coach with a background in career development services. Melissa is also an associate editor for eLearn Magazine. She earned a PhD in Instructional Technology at the University of South Florida with research interests in distance education and support services for online students. She also holds master's degrees from Central Michigan University and the University of Oklahoma, and a bachelor's degree from Wake Forest University. In 2010 Melissa established a company of her own, Design Doc LLC, to connect with freelance and consulting projects related to online instructional design and career development.

Where did you grow up?

I grew up in a lot of small towns all over the Carolinas. My father worked in retail, which required us to move a lot.

How did you come to be in Beaufort?

After living in Tampa, Hawaii, and Miami, I wanted to find someplace out of the fray – to have a lifestyle away from the big city and traffic. I could live anywhere since I was working remotely though I needed to be somewhat near an airport for business travel. My sister lives in the Charleston area, so I began looking in this area. I love the outdoor activities, the weather, and the people. Beaufort has been a good fit.

**What was your first job out of college and what did you learn from it? **

My first job out of college was in Washington DC where I worked for the Girl Scout Council of the Nation's Capital, a non-profit where I coordinated regional educational programs. Next, I worked for the American Red Cross in Arlington, Virginia. Working for a non-profit distills the mission that guides your work and almost always has limited resources. In the non-profit world, there are not always ideal conditions, but you figure out a way to get the job done. People are relying on you. This mind set has helped me in every job since then. I always look first to what resources I do have available.

What does your company do?

Red Ventures is a performance marketing company that works to help people discover their options and make informed and confident decisions in a variety of consumer categories, including higher education. This is accomplished by providing information and resources including interactive tools, blogs, multi-media, and research reports to support the decision-making process.

How would you describe your company's culture?

Red Ventures is fast paced organization with a list of principles that we live and work by. For example, one of these tenets is "Everything is written in pencil". The idea is that we are adaptable as an organization, encouraging team members to contribute fresh perspectives and challenge assumptions. Another is "Leaving the woodpile higher than you found it." Red Ventures contributes to its local communities through a variety of programs that pay it forward. There are multiple programs, for example, focused on mentorship and skills training to support underrepresented populations.

From your total work experience, what makes a good boss? What makes for a bad boss?

Right now, I work on a team of ten people with a team leader at the helm. I think in general a good boss understands the importance of clear direction and effective collaboration and knows how to provide the right support. Good bosses also facilitate a positive culture that results in motivated team members. I am fortunate to have that with the team I am on now. It's a great group of people collaborating from multiple time zones. I think a bad boss would be someone who micromanages, doesn't know how to prioritize the work and resources, and doesn't provide the support needed to get the job done.

Do you have a daily routine?

I am a very structured person. I get up around 6 and start my day with a cup of green tea while I check the news and my email. Then I try to take a little time to read for pleasure, to get away from the news cycle for a bit. I am at my desk usually by 7:30 where I work for a few hours before I take a break to workout. Then I am back at my desk for the day. My husband and I both work from home in separate offices. Around 5 o'clock each day we check in with each other and decide when to call a halt to the day. It is an official end of the workday. Then we have a glass of wine and plan for dinner.

What is your biggest pet peeve amongst colleagues?

Not feeling comfortable saying "I don't know." We don't always know all of the answers. Responding with an honest "I don't know the answer" can lead to good discussion, discovery of new perspectives, and opportunities for team members to contribute in different ways.

What advice would you give to new graduates?

Staying current, especially in the technology industry, is always going to be an issue. It is important to find resources you can rely on to monitor the trends. The nature of technology means we all have to keep up with the changes. It is important to monitor hiring fluctuations as well as the skills required to work or advance in the industry. It is also essential to get practical experience.

How do you juggle your responsibilities?

Careful scheduling! I parcel out my day according to what time of day I am most effective for which activity. For example, there are certain times of the day when I write best, so I schedule writing then. Since I work with a team primarily based in Seattle, the time difference is also a scheduling consideration. Good communication habits and tools also help. My team does a great job of keeping everyone informed of our individual progress.

What person has been the biggest influence on your life?

For me, my biggest professional influence has been my peer network. I have a solid group of colleagues that I went through graduate school with and worked with in some of my first jobs in higher education. Even though we now work in different parts of the industry, we still find ways to work together, presenting at conferences and consulting on current projects. We have monthly check-ins to be a sounding board for each other and just catch up with our lives in general. This kind of support has been invaluable over the years.

What inspires you?

Being able to see the results of an accomplishment. What I really appreciate is getting feedback that validates work I have done.

Mac or PC?

I am Apple all the way!

What is a book you always recommend?

_The Mayo Clinic's Guide to Stress Free Living  _by Dr. Amit Sood, MD. Dr. Sood combines neuroscience, psychology, and philosophy to outline five principles that can help you develop resilience. It is a user friendly, easy to read book where you feel like the author is in it with you. The principles address the concept of intent, helping you focus on what is important. The tips and strategies are applicable at work and in other aspects of everyday life.

What outside of work keeps you busy?

I like to run. Especially during the pandemic, running has been my outlet. I've been following a structured program since May to increase my distance and work on my pace. My husband and I used to travel a lot for work and pleasure. Now my daily run is my travel.

Nate Schaub Leapfrogs into DMS

Nate Schaub Leapfrogs into DMS

Beaufort, SC – September 9, 2020 – A company owned in part by Nate Schaub, a member and resident at the Beaufort Digital Corridor, was recently acquired by Digital Media Solutions (NYSE: DMS), a publicly-traded performance marketing company that helps some of the world's biggest brands expand their reach and acquire new customers.

Nate originally moved his company, MINDFLINT, to Beaufort during the summer of 2018 and immediately became part of the Beaufort Digital Corridor (BDC) as a resident entrepreneur. After 18 months of mentorship and collaboration at the BDC, MINDFLINT was acquired by SmarterChaos, a mid-size digital marketing agency based in Denver, Colorado. Then, just 6 months later, SmarterChaos was acquired by DMS.

Schaub had this to say about the recent acquisitions: "2020 has definitely been a wild year so far. After 15 years of building a small business, it's rewarding to have that hard work recognized by a leader in our industry. I'm grateful for all the support we've received at the BDC over the past 2 years, and I'm excited about this next chapter, both for our incredible team and our clients, especially those here in Beaufort."

Kevin Klingler, BDC Chairman, commented, "We are proud of Nate. He is one of our own here at the BDC, and he has worked hard to get where he is. To have been acquired not once but twice in less than a year is an incredible show of how mentorship and hard work pay off."

The Beaufort Digital Corridor is a community-sourced business initiative to attract, nurture and promote the city's technology economy through an array of impactful programs, products and events while leveraging the city's renowned livability.

Survey Results Press Release

Beaufort Digital Corridor Finds Strong Entrepreneurial Spirit in the Lowcountry

Beaufort, SC – September 1, 2020 - A new survey from the Beaufort Digital Corridor revealed an interest in developing a diverse economy and fostering an entrepreneurial climate in the Lowcountry. More than 60% of the residents in Beaufort who responded to the survey consider themselves entrepreneurs and want to take a chance and pursue a dream. "The BDC was created for just such a purpose. As Beaufort's premier business incubator, the BDC offers tech entrepreneurs collaboration, mentorship, and a place where dreams meet reality," said Nicie Phillips, Executive Director of the BDC.

The survey, conducted during the last half of July and first half of August, gathered input from 232 Beaufort residents. The findings were an exciting mixture of new information and best kept secrets. Here are some key points:

* Over 85% of the replies showed that people either want to begin or support a startup business. "Empowering localized efforts for the innovation community is crucial as South Carolina's knowledge economy continues to grow," said Secretary of Commerce Bobby Hitt when speaking about offering grants to diversify the economy in South Carolina. The BDC is here to empower Beaufortonians.

* Not surprisingly, almost 60% were concerned about finances and having access to capital. But did you know that the Beaufort Digital Corridor has dedicated investors with committed funds for curated technology startup businesses? "The reason the Beaufort Digital Corridor exists is to help technology entrepreneurs become growing, hiring companies, and part of that process is helping to source capital," said BDC Board Chairman Kevin Klingler.

* As one would expect, 95% of Beaufort's respondents think it is a good idea to diversify the economy in the Lowcountry by creating more tech-oriented job opportunities. The BDC can help with startups by providing mentors with solid industry experience, planning next steps in business development and budgeting, and furnishing a collaborative environment in which to work.

* Over 75% are familiar with the BDC either by having heard of it or attending events such as the Fridays @ the Corridor, TECHconnect, CODEcamps, or having visited the Art Gallery. It is no secret that the BDC is open to helping others achieve their dream of starting a tech business. BDC's BASEcamp is a place where minds engage with each other as well as the community to create a thriving ecosystem here in Beaufort.

"Nurturing Beaufort's technology entrepreneurs is something we take very seriously at the BDC," said Kevin Klinger. "This survey helps us understand the Beaufort entrepreneurial climate plus the findings potentially help other education and commerce initiatives here in the Lowcountry."

Jessica Duke: Insight on Health Tech

Leadership Technology Profile on resident of Beaufort Digital Corridor, Jessica Duke

Jessica Duke, healthcare technology manager, works for Huron based out of Chicago, IL. Huron is a global consulting firm that collaborates with clients to drive strategic growth, ignite innovation, and navigate change. Jessica joined the healthcare business two and half years ago.

Where did you grow up?

I am a true Beaufortonian. I was raised in Beaufort and actually was born at Beaufort Memorial Hospital. I grew up running the streets of Mossy Oaks and graduated from Beaufort High School. When attending Beaufort High, I preformed often with the Beaufort High Theatre Department. On stage, I blossomed as a person and truly discovered my own personality. I gained strength and communication skills playing different characters.

What is your most memorable first job? What did you learn from it?

Fresh out of high school, I worked as an intern for the Arts Council of Beaufort where I had my first experiences with project management. During my internship, artists from around the country would arrive to practice and display their crafts. The executive director would assign me projects and tasks to complete. The whole experience was eye opening for this Beaufort girl.

In your own words what does your company do?

I am part of Huron's healthcare technology services group. My team and I design and implement technology solutions for our clients. Within the healthcare technology services group, different teams provide hospitals and clinics with different technology solutions focused on optimization and improvement. Our clients range from small rural hospitals or clinics to large academic health centers and hospital systems.

What drew you to this company?

Well, that is an interesting story. I was encouraged by my mentor to update by LinkedIn page with my current job experience. Shortly after, I received a private message from a recruiter at Huron. I did not think I was interested because I was not sure what consulting was. But then I thought, every door opens for a reason. I responded to the recruiter and everything flowed organically from there. The next thing I knew I was on an airplane to Chicago. It was a great opportunity that I could not deny.

How would you describe your company's culture?

Huron is an organization that believes in collaboration amongst its employees. One of the things I love about Huron is its culture. They believe in the key points of integrity, encouraging intellectual curiosity and facilitating continuing education. Even during COVID, the culture at Huron has not changed. The collaborative approach continues to be re-iterated through the stay-at-home orders and migrating to virtual meeting spaces. Huron has provided me the tools and resources to get through some of the toughest days.

What is your management style?

The technical term would be transformational. Transformational leaders work with teams to identify change, drive with vision, and equally work with team members. When working with my current team, I like to have open communication and encourage transparency. I have regular meetings to make sure we are all on the same page. I value my team's input. I think that is the way Huron approaches all projects. That is certainly how I feel when I am on a project with another leader. My company has also challenged me to grow in my management skills.

What lessons have you learned from good bosses?

Donna McHale, my current leader, has provided me an opportunity to grow in my position. She fully trusts my abilities. She has taught me how to be a constructive communicator and best of all, how to delegate! I am one of those people who thinks I need to do everything myself. I am learning to delegate. I am not there yet, but I am trying to learn.

What is the most important lesson you have learned in business?

At the end of the day, I need to step away and have personal time. Work/life balance is a difficult concept for me as an overachiever. The good thing is that Huron supports and encourages this. With COVID creating the "new normal" of working from home and not traveling, it is very easy to work 14- or 16-hour days. Therefore, burn out is still inevitable for remote workers. Work/life balance is a huge component and a hard lesson to learn. It has been one the most important lessons I have learned as a healthcare consultant. One factor that has enabled my work/life balance was the office at the Beaufort Digital Corridor (BDC). During COVID, I was able to continue to virtually meet with clients in a safe and still effective space. When my workday is completed, I can securely walk away from my workday. The atmosphere at the BDC also supports the technology growth. Kudos to Councilmen Stephen Murray for telling me about the opportunities at BDC!

What is your morning routine?

I typically get up at 4:40am and walk with my dear friend, Kristin. Kristin and I walk through the Old Point and over the Woods Memorial Bridge. This is my time to jump start my brain and to hear the latest Beaufort News. Next is my first cup of coffee and prepping for work. Then, I drive about a mile to the BDC and log in to my computer by 6:30 or 7:00 a.m. It is important for me to have quiet time prior to starting my day and get organized before other people start flooding my inbox.

What advice would you give to new graduates seeking to work in the health tech industry?

I recommend having a well-rounded knowledge base. It is important to not limit yourself to one technology. I often see others that limit their expertise. Always seek out additional knowledge. Do not be afraid to expand into other fields. For me, having both the clinical components and technical perspectives have been useful in these fields. Also, I encourage new graduates to not just be a leader in their field but a doer. It is equally important to be versatile and a contributor as a team member.

What is your biggest pet peeve amongst colleagues?

My biggest pet peeve is when people do not actively listen during conversations. When I am having a conversation or bouncing ideas back and forth, the other person needs to be actively listening. Good listening skills are imperative to business and the healthcare field. If you can learn the skill of listening, I think you can do anything.

How do you juggle your responsibilities?

Lists! We have been very busy lately, so I make to-do lists daily. During the early morning time I make a to-do list and start checking things off throughout the day. I also keep a good calendar to make sure I am well organized. I block out times for quiet time, meeting times and constructive work time. Oh yeah, as my leader keeps telling me, delegate! I am still working on that though.

What person has been the biggest influence on your business life?

Donna McHale is a senior director in our healthcare technology group and has been in the industry for many years. She has been my manager for the last year and has steered me in the right direction. She has been my biggest champion and coach. She has taught me how to grow in the market and expand in my career.

What inspires you?

Success inspires me! As I said before, I am an overachiever and I always am striving for more. I want to be successful. I think a lot about how my accomplishments can impact my family, my community, Huron, and the healthcare industry. This is what inspires me to succeed.

Mac or PC?

PC for business and I am a Mac girl in my personal life.

What is your favorite movie?

The Goonies. I am an 80's kid!

What is your favorite go to restaurant/order?

Breakwater is my go-to. I have a thing for their calamari and the pimento cheeseburger.

Outside work, what keeps you busy?

Family, friends, and food. Being from Beaufort, I like anything on the water, the river, the pool.

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New CMS rules give ASCs more flexibility to fight COVID-19 pandemic

CMS has turned to ASCs to expand hospital capacity during the COVID-19 pandemic, according to new regulations announced March 30.

What you should know:

1. Centers can contract with local healthcare systems to provide services or can enroll and bill patients as hospitals during an emergency declaration, as long as the billing is consistent with a state's pandemic plan.

2. As a result, ASCs will be allowed to perform surgeries that could not otherwise have been performed in the ASC setting.

3. ASCs can also serve as quarantine and testing sites during the pandemic. This will expand capacity to provide care to COVID-19 patients.

4. The order also allows physician-owned hospitals the ability to increase the number of licensed beds, operating rooms and procedure rooms through temporary renovations. The order also grants hospitals the ability to bill for telehealth services and for services provided outside of their four walls.

5. ASCA CEO Bill Prentice commented on the measure, saying, "The hospitals without walls program is a bold but well-considered strategy that will allow hospitals to save more lives by creating additional capacity and making it easier to use ASCs as safe sites of care for the surgeries and procedures that can't wait until the pandemic is over."

6. Despite the changes, surgery centers can still close temporarily during the pandemic. However, the facilities must reopen or terminate their Medicare enrollment contract within 30 days of the public emergency being lifted.

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COLOGNE – The shift in digital ad transactions in Sweden from insertion orders to programmatic deals has been “quite dramatic” and, as in other markets, transparency is a big challenge. “The publisher side is starting to get in sync with programmatic and understand the change that’s apparent for the moment,” says Peter Brodersen, Programmatic Manager at Hemnet Service NHS AB.

Hemnet is an online marketplace for home buyers and sellers in Sweden, boasting 2.8 million unique weekly visitors and 2.5 million daily searches. It uses PubMatic’s supply side platform so it’s compatible with a variety of demand-side platforms.

Marketer concerns in Sweden are closely tied to their campaign type, Brodersen says in this interview with Beet.TV at the DMEXCO advertising and media trade show.

“It depends on if it’s a branded campaign or a performance campaign. When they talk branding they are looking for viewability.”

While most advertisers would prefer 100% viewability, “that’s very hard to deliver” so Hemnet aims for 70% to 80%.

“Within performance that’s not the big question. It’s more on CPM or return on investments,” says Brodersen. “But with branding the big talk is about viewability.”

With direct sales, transparency wasn’t an issue. He describes Hemnet’s supply side platform as “like an extra ad server for us to handle all of the impressions.”

Brodersen would welcome more of a consensus between buyers and sellers “because today there’s so many strategies and ways to sell programmatic or RTB.

“So if we could get a little bit closer to a standard and get closer to the buy side to understand and develop together best practices on campaigns” both sides would benefit greatly, he adds.

This video is part a series that examines programmatic from both the seller and the buyer perspective. It is presented by PubMatic. For more videos from the series, please visit this page.


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Sky’s The Limit For Comcast’s Advanced TV At Scale: Jamie West & Denise Colella

CANNES — When Comcast acquired European satellite TV provider Sky last year, it didn’t just get a leading continental telco and TV operator; it also got one of the world’s earliest addressable TV pioneers. Sky launched AdSmart back in 2014, using its own customer data to analyze viewers on advertisers’ behalf and sending household-specific linear TV ads […]

Tencent’s Lau Reflects On The CMO Growth Council, Brands And Consumers

CANNES—As a caretaker of the world’s eighth-largest brand, Tencent’s CY Lau believes that marketers must be both the ultimate trustees of brand legacy and “defenders of consumers.” As a member of the “Group of 25” under the aegis of the CMO Growth Council, Lau is hoping to create “congregations of marketing organizations” to restablish the […]

The Evolution Of Digital Identity: 4INFO’s Tangredi

CANNES — Over the last year, one new set of technology has risen in ad-tech buzzphrase prominence – the “identity graph’. But, what is an identity graph and why does it matter? Simply, an identity graph is the collection of data points from disparate devices that, when pieced together, add up to indicate a single […]

Xandr’s Beaumier Aims To Mix Upfront & Real-Time TV Ad Sales

CANNES — In the rapidly-expanding kingdom of AT&T, Xandr, its unit for facilitating advanced TV ad buying, is playing a stronger role. Almost exactly a year after AT&T acquired ad-tech platform AppNexus, it has just rebadged AppNexus’ demand-side platform (DSP) as “Xandr Invest”, and allowed ad buyers to to target viewers using AT&T’s first-party data […]

Fox, Univision Execs Explore Cross-Screen Complexity At Cannes Panel

CANNES—Not all programmers face the same issues when it comes to simplifying cross-screen, advanced advertising. This was readily apparent in a panel discussion with executives from Fox and Univision at the recent Cannes Lions International Festival of Creativity. What also came to the fore in this segment recorded at the Beet.TV advanced TV summit and […]

Washington Post CRO: Subscription Model Means More Engaged Consumers for Advertisers

CANNES — If you thought that putting up a news paywall shut out advertisers, think again. Time after time, newspapers which have made the switch – at least, the big ones – have hailed a stronger offering for advertising brands, not a diluted one. That has been one discovery of Joy Robins, four months after joining […]

Ad Buyers Need Video Scores: MediaMath’s Fisher

CANNES — In 2019, “brand safety” is still a watchword for ad buyers who want to place their ads against the right kinds of content, and not get tripped up by cringeworthy juxtapositions. That is why MediaMath, a digital ad-buying platform, has just teamed up with IRIS.TV, a video technology vendor, to provide a “sentiment […]

“Timing is Everything.” Amobee’s Smolin On the Videology Acquisition

CANNES—Sensing that “convergence was finally emerging” on the buy- and sell-side of the cross-platform universe, Amobee placed a bet last year with its acquisition of Videology. “Timing is everything,” Amobee Chief Strategy Officer Philip Smolin said at the 2019 Cannes Lions Beet advanced TV leadership event. There was no doubt that consumers had completely changed […]

Fremantle Flexes Its Ad Sales Muscles, Glynne Says

Most viewers have never heard of it, but it is one of the biggest TV production houses in the world – and now Fremantle Media is also becoming an ad sales vehicle. Fremantle, owned by the RTL Group of Europe, produces hit entertainment franchises like American Idol, Britain’s Got Talent and The X-Factor. Mostly, of course, those shows […]

Hotelier Accor Books TV To Supplement Digital Media

CANNES—“All TV is back, and back in a different way than in the past,” says Accor Group’s Antoine Dubois. So a year ago, the French global hospitality brand returned to TV to complement its targeting of niche audiences beyond digital media. “All of the hospitality industry today, six years ago everything was digital,” the SVP […]

How Shell Uses Social Media To Create Positive Brand Perceptions

CANNES—For global oil and gas conglomerate Shell, using social media influencers is all about generating positive brand perceptions. “These are ultimately the measure of success,” says Americo Silva, Global Head of Integrated Brand & Communications. Visit the Shell website and you won’t see promotions for the company’s liquid products. Instead, the issue of climate change […]

With Progress On Diversity And Inclusion, Worker Retention Now Crucial: Omnicom’s Warren

CANNES— Longtime workplace diversity and inclusion champion Tiffany Warren likes the progress that the advertising industry has made with its workforce but says keeping them happy is the big challenge going forward. “The pipeline is fine. We have people who are interested and want to come into the business,” says the SVP and Chief Diversity […]

How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz

The UK’s leading commercial TV broadcaster has upped its commitment to programmatic TV and video ad sales, in a move that sees it partner with a big ad-tech supplier. The broadcaster, which airs Downton Abbey and Coronation Street in the UK, recently picked Amobee as the platform through which it will distribute its digital ad inventory. The UK’s […]

The Long Slow Road To Scale & Power: Finecast’s Jakob Nielsen On Advanced TV

CANNES – Building the infrastructure required to deliver addressable TV ad campaigns at scale is a “10-year sprint” for the man charged with doing that for the world’s biggest media agency holding group. But Jakob Nielsen is having the time of his life. In 2017, WPP’s GroupM launched Finecast, aiming to “help advertisers address hard-to-reach […]

For In-Housing, Many Shades Of Gray: OMD’s Adamski

CANNES — In the age when brand marketers can use cloud-based tools to carry out many of the functions of their media agencies, the prospect of disintermediation seems to pose a risk to the historic agency model. Omnicom Group media agency OMD understands that risk. Its global CEO Florian Adamski raised eyebrows around his company […]

Data Opens Up Everything In The Creative Process: Publicis Spine’s Donohue

CANNES—Machine learning and artificial intelligence stand to fuel the mass personalization of advertising messaging, but right now that’s “a little bit more of a bridge down the road,” says Publicis Spine CEO Lisa Donohue. In this interview with Beet.TV at the recent Cannes Lions International Festival of Creativity, Donohue explains how data “opens up everything […]

Data Fuels Live TV 2.0: Univision’s Mandala

CANNES — You don’t have to be operating digital media to benefit from digital advertising optimization. US Spanish-language broadcaster Univision is finding that there is still plenty more value to be mined from live linear TV, after refocusing on the medium following an earlier expansion in to digital and English-language content. “What’s unique about our […]

Deloitte’s Hatch Explains How To Develop ‘Hybrid Marketers’

CANNES—Core marketing skills alone won’t guarantee success in today’s corporate world. What helps to drive business growth is cross-training within an organization and understanding how best to communicate with people like CFO’s, according to Deloitte Digital CMO Alicia Hatch. “Finding those new things in marketing is one of the most incredible hotbeds of innovation,” Hatch […]

D2C Brands’ Love For TV Good For Agencies: PHD’s Devoy

If advertising agencies were getting nervous about being disintermediated by brands in-housing their traditional agency functions, there may be some solace found on the Croisette. The rise of direct-to-consumer (D2C) brands apparently plays right in to agencies’ strengths, because D2C brands need strong opinions and they thrive on TV exposure. So says Malcolm Devoy, PHD […]

When Marketers Win, ‘Everybody Wins’: ANA’s Liodice

CANNES—A year after the Association of National Advertisers joined forces with the Cannes Lions festival to help “marketers take their industry back,” they were back at Cannes to refine their priorities going forward. The joint CMO Growth Council initiative has boiled those priorities down to improving marketing academia, “upskilling and reskilling” marketing personnel and how […]

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The Protein Works Review

If you are wondering whether The Protein Works is a genuine brand and if they are any good, then this review will clarify a few things for you. Here you will learn everything you need to know before making that final purchase decision.

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About The Protein Works

The Protein Works was founded in 2012 so they do have quite a few years of experience under their belt.

They are not the cheapest sports nutrition brand around but due to their high-quality products and great tasting flavours, they do have a loyal audience.

Lifetime guarantee

Their lifetime guarantee is especially attractive if you are hesitant about trying the brand you haven’t tried before.

If you don’t like any of their products in terms of taste or something else, they will happily replace the product with another one or give you a credit for the value of the product.

It doesn’t matter how long it’s been since you bought the product, whether that’s a week ago or a year ago, you will get your money back! No other brand offers this promise which puts The Protein Works above anybody else and makes this brand well worth trying.

Reward points

Every time you buy from The Protein Works you earn points which you can then redeem against your next purchase. This is nothing new and many brands are doing this but not everybody so this is a positive thing.

What’s more, you also get rewarded if you recommend the brand to your friends or family and then they buy something. In this case, you will get £10 worth of credit (in a form of points).

So far I’ve managed to try quite a few different products from The Protein Works. Some of them I bought myself, some of them I was gifted with. They certainly don’t disappoint on flavour. So if you are looking for some great tasting protein powders and shakes this brand is for you. Here are more details of the products that I’ve tried:

The Protein Works Diet Meal Replacement Review

I am personally not a fan of having shakes instead of a healthy meal as it’s much better for your body to have proper food. However, I know this type of product is really convenient, especially if you are really busy and don’t have time to eat healthy meals. I actually find myself in this situation sometimes as a busy mum of one and since I still want to lose some weight I was happy to try Diet Meal Replacement Extreme which is one of the best sellers from The Protein Works.

Diet Meal Replacement Extreme

I’ve tried the Millionaire’s Shortbread flavour and I can say it’s really yummy, totally delicious! I couldn’t wish for a better flavour for my shake.

To prepare the shake, you need to add 60 g (1.5 scoops) of powder to 400 ml of water or milk. Ideally, you would use a shaker bottle as this just makes things much easier but I couldn’t find my shaker bottle anywhere so I just used a big glass instead and a whisk. Like this, I managed to get rid of most of the clumps and make a delicious “drink” with little foam on top.

1.5 scoops did sound a lot to me but it’s actually only 200 kcal which is not a lot at all for a meal.

The shake is not as thick as I would expect but it’s quite satisfying.

I still have a wish to bite into something after drinking it but I am definitely not feeling hungry any more and I don’t feel hungry again for at least 2.5 hours after having it.

From the recommended serving you will get the following nutrients and vitamins:

  • 24 g protein
  • 6 g fibre
  • 2.7 g fat
  • 0.7 g sugar
  • Vitamin and mineral blend: Potassium Citrate, Sodium Chloride, Potassium Dihydrogen Phosphate, Tricalcium Phosphate, Magnesium Oxide Heavy, Vitamin C, Zinc Gluconate, Ferric Pyrophosphate, Vitamin E Acetate, Potassium Iodide, Vitamin B3, Sodium Selenite, Vitamin A Acetate, Vitamin B5, Copper Gluconate, Manganese Sulphate Monohydrate, D-Biotin, Vitamin B12, Vitamin D2, Vitamin B6, Vitamin B1, Vitamin B2, Folic Acid

From the above, you can quickly see that Diet Meal Replacement Extreme is really high in protein and low in fat and sugar.

The protein comes from different sources: soy, whey protein isolate and Micellar Casein. None of these ingredients seems to be organic which I would prefer.

To make it sweet, sweetener sucralose is used and in my opinion, the sweetness is just perfect – not too sweet and not bitter. However, I would prefer if a more natural sweetener such as stevia was used.

The blend also has an addition of green tea extract which helps to speed up the metabolism and burn fat.

The final verdict

I think as a meal replacement for people who want to lose some weight this product works really well. The high protein and fibre content of this shake will keep your stomach busy for quite some time. Not only that, it will boost your metabolism, helping you drop those pounds faster.

The taste is also great and if you wish you can try other flavours as well such as Caramel Latte and Cookies ‘n’ Cream (there are 16 flavours to choose from).

I am actually not surprised that this product has so many positive reviews online – what customers say is exactly what I experienced.

All in all, this is a great product, the only thing that could be improved is to use organic ingredients and natural sweeteners instead of artificial.

Ridiculous Vegan Protein Bars Review

Over the years, I’ve tried many different types of protein bars so I have an idea of what these normally taste like and the texture you can expect. But vegan protein bars from The Protein Works are totally different. I’ve never tried anything like that before. They are absolutely delicious and they are not sickly sweet or with a weird texture.

I’ve tried two flavours which are new for this year: Triple Chocolate Brownie and Chocolate Biscuit Crunch. At first, I preferred the biscuit flavour but then I got to love both of them. There is some crunch to the biscuit one which is lovely. The chocolate flavour is soft and so rich and satisfying.

Chocolate Biscuit Crunch Vegan Protein Bar - the Protein Works

Both flavours are just under 200 kcal which is quite standard for protein bars.

In terms of ingredients, they both contain protein blend (soy and pea protein) and soya protein nuggets. There is 15 g of protein in one bar which is quite a lot and will help you meet your protein needs on days when your body needs more protein.

I really like that these vegan bars are naturally sweetened with xylitol and stevia although also maltitol (artificial sweetener) is used for a caramel layer. Because sweeteners are used, these bars are low in sugar.

These bars also have an addition of green tea extract which has several health benefits and may help with weight loss.

Another good thing about these bars is their high fibre content (7.2 g per bar). Considering that we should all eat at least 30 g of fibre per day, this is definitely a significant amount (important for healthy digestion!).

The final verdict

These are really tasty vegan protein bars which I am happy to recommend if the taste is important to you.

Like with other Protein Works products, I would prefer if at least some of the ingredients were organic (soy) but at least natural sweeteners are used to sweeten things up although you will also find some maltitol (artificial sweetener) in them.

All in all, there are still lots of good points about these vegan protein bars – low in sugar, high in fibre, high in protein and containing metabolism-boosting green tea extract. On top of that, they are palm oil-free and contain no artificial flavours, colours or preservatives. I would say, give them a try and I think you will definitely like them.

Vegan Wondershake Review

Vegan Wondershake Protein powder from The Protein Works was created to taste just like a dairy shake and it’s a relatively new product.

I got sent the Double Chocolate flavour and I cannot complain about the taste. It’s rich and with perfect sweetness and oh, so satisfying. It’s totally delicious.

Vegan Wondershake

One scoop (25 g) provides 21 g protein which is quite typical for a shake like this.

But I was surprised to see that there are only 89 calories per serving. This is really good for people who are trying to lose weight by reducing their calorie intake and exercising.

Despite the low-calorie count, this shake is really filling and if you have only this you won’t feel hungry for hours.

In terms of ingredients, a special blend of four protein sources is used (pea, brown rice, hemp and soy). This is a premium quality blend with a perfect balance of vegan protein. The shake is low in fat, low in sugar and sweetened with sucrose (artificial sweetener).

Vegan Wondershake is definitely nothing like any vegan protein powder that I’ve tried. It’s really really good, the only thing that disappoints is the use of sucralose to sweeten it. I would prefer if the sweetener was natural, not artificial.

Other products from The Protein Works that I’ve tried:

  • Vegan Protein Powder (Chocolate Silk) – loved this one, a very good flavour and much better than some other vegan protein powders. What sets it apart from other similar products is the addition of digestive enzymes and what’s even more important – it contains five different protein sources to help you consume all the amino acids your body needs.
  • Pea and brown rice protein powders – I’ve tried these two different protein powders when looking for ways to add more protein into my diet. These are good quality and perfect in smoothies. I used to add brown rice protein to my porridge which helped me feel fuller for longer but now I know it doesn’t contain all the amino acids so I prefer to mix things up or buy ready-made blends.
  • Superfood bites – these are a tasty and nutritious snack made of nuts, dried fruits and oats. Perfect for when you are on the go. They are 100% vegan and I am happy to recommend them.

The Protein Works – Final Verdict

After testing several products from The Protein Works, I can easily say that they always deliver on flavour. When it comes to flavour, they are better than any other protein brands that I’ve tried (and I’ve tried quite a few).

You can only expect to find premium ingredients in their products, carefully sourced and tested to ensure they are the best.

Although their products are not the cheapest, keep in mind that you will receive a discount once you accumulate enough reward points (also through referring to friends & family).

And let’s not forget about their lifetime guarantee which nobody offers!

One negative is that although The Protein Works keep bringing innovative products to the market they are a little bit behind when it comes to the use of organic ingredients and natural sweeteners.

Ideally, they would offer more naturally sweetened products but since they are always reviewing their formulas, I am sure this is something to expect in the coming future.

Check their current offers here >

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Cycling in the Chinese Capital City with the Beijing Peloton

Cycling in the Chinese Capital City? Get in touch with The Beijing Peloton to discover Beijing surroundings and practice some sport outside of Beijing.

If commuting by bike in the city center is less and less popular amongst Chinese people; cycling is becoming increasingly popular. Events like the Tour of China (inspired by the “Tour de France”) is capturing the attention of number of Chinese people and contributes to the popularity of cycling / riding a bike as a sport.

The Beijing Peloton

VIDEO0006_0000004513Peloton, in French language, stands for “a large bunch of (road) cyclists”. The Beijing Peloton is a non-profit club ; it was founded in 2006 and organizes weekly rides for road bike cyclists (amateurs and competitive riders) in the mountains around Beijing from March to November. 15 to 45 people groups, men and women, are riding together during the weekend, with an easier and a harder ride.

How to join the club? Check their rules and etiquette.

Where and when? on Saturdays, departure at 7am and return around 2-3pm. About 30 rides will be scheduled during the season; subscribe to their newsletter to stay tuned on the agenda.

Membership fee

  • 2 membership for the price of 1: ideal for couple.
  • Annual membership (renewal): 2300 RMB
  • Annual membership (1st subscription): 3300 RMB
  • Single ride fee: 500 RMB

Pay cash or Wechat transfer or Bank transfer.

Sister club in Mongolia:

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About Marketing

I am living in China since 2007. I am sharing my experiences for other expatriates to make their stay in Beijing more enjoyable. As I am writing this blog for SCOUT Real Estate agency, I am also computing updates about the Real Estate market in Beijing, not only on residential properties, but as well on commercial locals and offices. Hope you enjoy your reading!


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8 Things successful people don’t waste time on

There are so many people who are guilty of getting involved in activities that do not contribute to their success. In reality, these are the time-wasters and hold you back from reaching your full potential. But successful people, on the other hand, learn to not get involved in any of the activities that waste their time and energy. They value and devote their time to activities that grow their skills or business.

These are often the activities that you perform on daily basis but do not realize them as time-wasters until someone points them out. It is very important to analyze your time hour by hour and find ways to work smarter not harder.

Following are the few things successful people never waste their time on:

They never stay unplanned:

One of the most important elements that save successful people from wasting their time is that they never go unplanned. They always plan ahead of the day and are clear on the tasks they need to get completed. It is always to write two or three of the important tasks that you want to get done in a day. These should be your priorities for the day and you should focus your attention on getting them done.

They focus on activities that add positivity to life:

Positivity is the secret to a successful life. This is the key element successful people hold on to. They don’t waste time on things that emotionally drain them out. They commit to activities that add positive fuel to their daily life.

They stay away from social media:

Although the advancement in technology has introduced many smarter and quicker ways to get things done it has also brought endless distractions. People waste a lot of time checking social media notifications which shift away from their focus from work. This is what successful people don’t do, they do not keep checking for social media notifications. They keep a time limit for checking emails, messages, and notifications and do not let their focus shift.

Don’t worry about things that are out of control:

You often waste time trying to change things that are not in your control. It wastes time, energy, and even frustrates you. Successful people never pay attention to things they cannot control and focus on things that they actually can change.

They move on:

Dwelling in the past mistakes gets you stuck and you fail to grow. That is what successful people avoid. They do not regret things that went wrong in the past; instead, they learn from the mistakes and move on.

They don’t stay among negative people:

For being the best at what you do, you must stay away from all kinds of negative people. Surround yourself with positive people because this is what successful people do to become successful.

They don’t get into the comparison game:

When you start comparing yourself with the achievements of other people, you start to lose your motivation. Successful people compare their achievements with their own self instead of others. They compare themselves to where they were and where they are now.

They take care of themselves:

Successful people keep their mental, physical, and emotional health a priority. They always find time to get enough sleep, exercise, and recharge for handling the challenging tasks in their professional and personal life.

Written by Hisham Sarwar

That is all you ever need to know about me but let me warn you, freelancing for me is a journey, certainly not a destination :)


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Bitcoin price drops to 15% after hitting record high

At the time when Coinbase made the first crypto-based stock debut, the Dogecoin price rise coincided with the event but Bitcoin took a massive plunge in its price, plummeted as much as 15%.

15% drop around late evening on Saturday is the biggest drop in bitcoins’ price since February and so far no one knows what exactly caused this huge price dip. It is speculated that the plunge in price is attributed to the U.S Treasury thinking about taking action against money laundering carrying digital assets, Bloomberg reports.

In the past 24 hours, the value of a bitcoin has shed 9.5%, price dropping from $64,000 to $52,000 before recovering slightly to $55,572.50 at the time of writing this article.

Such was the volatility that the price drop more than $7,000 in a single hour. Despite the price dip, bitcoin is still valued at more than $1 trillion, curtesy 700% and more surge in the last 12 months alone.


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Pyotr Ilyich Tchaikovsky

Classical Music
Tchaikovsky´s ballet music is much loved, and his ballets have never been out of the repertoire.

Margot Fonteyne Tchaikovsky´s Sleeping Beauty star
I had to share with you this rare performance of Tchaikovsky´s Sleeping Beauty ballet with Margot Fonteyne as Princess Aurora.

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Home » Our Services

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We offer Adult Bestsellers, both fiction and non-fiction, and a growing collection of children’s, junior and teen books. Remember, as a member of the Westmoreland LIbrary Network, any book available in our member libraries is available for us to request for you (or you to request from your computer at home!) We also can order books from libraries around the state through Access PA.

Our collection includes:

Large print adult books.

Books on CD/tape

Children’s DVDs and Adult Best Seller DVDs

We offer:

Black and White Prints – $0.25

Photocopier – $0.25 per sheet

Fax Machine – $1.00 for the first page and $0.50 each additional page.

Internet Access – Internet is available using our computers or with WiFi. Children under the age of 18 must have parental release to access the Internet.