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Optimizing CTR of Ads Across Multiple Social Media Platforms

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Optimizing CTR of Ads Across Multiple Social Media Platforms

Optimizing CTR of Ads Across Multiple Social Media Platforms

Creating a successful social media advertising strategy requires extensive testing. It is virtually impossible to predict the performance of your ads ahead of time.

Why is it so hard to know the click-through-rate or conversion rate of a social media advertisement in advance? There are many factors that come into play. These factors include the demographics of the audience reviewing your ads, as well as the network that you are displaying them.

One way to scale your campaigns is by running your ads on other social networks. For example, many marketers have had great success running Facebook campaigns on Instagram. This can be a great idea when you have a strong campaign running on one social media site. However, you are going to need to invest resources testing it when you try transferring it to another platform.

Quandaries that you will face running ads across different social media platforms

CTR and conversion rate data from one social media platform can be a good bellwether for its performance on other social media sites. However, you need to take this data with a grain of salt. It is important to factor for other variables too.

If you are planning on running the same ad across different social media platforms, then you’re going to need a well thought out strategy. You are also going to have to be realistic about the limitations with your data. Here are some tips to get the most of a multi-channel social media marketing strategy.

Start running your ads on a platform with granular targeting capabilities

The number of social media sites has increased dramatically over the past few years. At first glance, the growing number of options makes it seem like it is difficult to know where to start your campaign and the path that you will take to scale it to other social networks. Your options become clearer when you realize that certain social media sites have better advertising products than others.

You may want to consider testing your ads on a social media platform that has granular demographic targeting options. Facebook and Instagram are the two best. If you start running advertisements on one of these networks, you can create different campaigns for various demographics that you intend to target. This will give you a better sense of the best ads to use for each customer group.

Once you have gathered engagement data from different demographics, you have a couple of different options.

Make sure you have a reliable ad server

You are going to need a dependable ad server to handle any large media buying campaign. Your traffic is going to put a greater strain on your server as you start expanding into different social networks.

This is especially concerning if you are trying to promote your services in a country with a less reliable Internet infrastructure, such as Australia. According to an expert from Best Web Hosting Australia, you need to choose your hosting option carefully.

“It is important to have a local hosting service when running any media buying campaign. Unfortunately, many Australian hosting solutions aren’t up for the task when you try scaling across platforms. It is important to do your due diligence.”

Test the same ads on another platform with demographic targeting capabilities

Let’s say that you tested your creatives on Facebook. You found that a certain ad performed best for 25 to 35-year-old women. You might want to try testing the same ad on Instagram and create a campaign for women in the same age group. Since you already know that it is the best performing ad for that demographic on one network, it has a higher chance of engaging with them elsewhere.

Run your advertisement on a niche social network that appeals to the same demographic

When you think of advertising on social media, you probably are thinking about major platforms like Facebook, Twitter, Instagram and Pinterest. However, there are hundreds of smaller social networks. Although these networks have a more limited reach, they have other benefits that you might want to consider:

  • The cost of advertising on these networks is a lot lower
  • They often target a more niche audience that may be in line with your target customers

You might have discovered a couple of niche social networks that appeal to your core customer base. Once you have found an ad that works well on Facebook for your target audience, you might want to try using it on one of these niche networks too.

Use Facebook‘s placement optimization feature to compare between Instagram and Facebook

Facebook and Instagram are obviously two separate social media networks. However, Facebook purchased Instagram in 2012. As a result, Facebook allows advertisers to reach customers across both platforms with a single interface.

One of the benefits of the combined interface is the Placement Optimization feature. This feature allows you to create a single ad and run it concurrently on both Facebook and Instagram. You will be able to monitor the performance data on both networks to see similarities. You can also determine if one social network is showing a lot more promise than the other, so that you can allocate your resources for the best ROI.

Be prepared to improvise for differences in ad formats

The data that you will receive from any social network can be transferable to others. However, there is an important limitation to be aware of. Different social networks have their own and formats. You might need to change the size of your images to make sure they fit. However, your data should at least indicate the types of images and add copy that resonates with different social networks have their own ad formats. You might need to change the size of your images to make sure they fit, but your data should at least indicate the types of images and ad copy that resonates with your audience.

In other words, your advertising data from one social network will be very valuable when setting up a campaign on another network. However, you’re going to need to prepare to make some adjustments along the way.

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 Adoring Emilia Clarke — www.emilia-clarke.net & www.emiliaclarke.com
elcome to Adoring Emilia Clarke, the online home for all the Emilia Clarke fans. We will provide you news, photos, in-depth information, media, fun stuff and much more on our favorite english star! You probably recognize Emilia as Daenerys Taragaryen in HBO's Game of Thrones. Her latest role was Qi'Ra in the newest Star Wars movie Solo: A Star Wars Story, and she will be seen next in the West End production of Five Times In One Night and in the thriller Above Suspicion.

If you have any questions, concerns or comments, then do not hesitate to get in touch with me. I hope you will enjoy the site, and that you will return within the near future for all the latest on Emilia!
Above Suspicion

Emilia as Susan Smith
Solo: A SW Story

Emilia as Qi'Ra
Game Of Thrones

Emilia as Daenerys
Last Christmas

Emilia as Kate

Emilia is featured in the “Vanities” of Vanity Fair, April issue. Scans have been added to the gallery (thanks so much Daniella ) though we are looking for some better quality ones, if you’d like to donate them to us it would be great :D we will credit you!

Gallery Link:
Magazine Scans > 2012 – Vanity Fair, April [+2]

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Tag Archives: vertebral

Spinal Cord Injury, “Answers”

1. What imaging do you use for patients with possible acute, traumatic spinal cord injury? Patients who can be cleared using the Nexus or Canadian C-spine criteria should be cleared clinically. However, those with moderate to high risk of a … Continue reading

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⏰ alarm clock

What is the official name for the⏰emoji?

The official name is alarm clock. There are plenty of other slang names, too (see below).

What does it mean when someone uses the⏰emoji?

It probably means that they are thinking about a alarm clock, which totally makes sense given that you just got this emoji in your text or DM.

What else can the⏰emoji symbolize? Does it have any hidden meanings?

There are definitely some hidden meanings for the ⏰ emoji. It can also mean they are looking at a alarm clock and know you’ll appreciate it as a good inside joke.

Does the⏰emoji appear on any lists?

We’ll be adding every emoji on our list to other lists soon. We love lists.

How do I copy and paste the⏰emoji?

Select this – ⏰ – with your cursor and copy!

Is the ⏰ emoji an ideogram?

Definitely. Why wouldn’t it be? It’s an official emoji.

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Sophomore Ysabel Gonzalez-Rico swings her racket in a singles match at the ITA South Regional Champs on Sept. 30 at the WoodPEC. Gonzalez-Rico won her second consecutive singles title in addition to doubles alongside freshman Jessica Fatemi. Forrest Martin/Senior Staff

Get out the brooms, folks. The Emory women’s tennis team dominated the ITA South Regional Championships this weekend, sweeping both the singles 6-4, 0-6, 6-1 and doubles 6-4, 7-5. Sophomore Ysabel Gonzalez-Rico won her second consecutive singles title and formed a dynamic partnership with freshman Jessica Fatemi to win the doubles final.

In the singles draw, senior Jessica Lopez and sophomore Defne Olcay also advanced to the semifinals of the singles draw with Lopez losing to Gonzalez-Rico 6-3, 6-3 and Olcay losing to North Carolina Wesleyan University’s Fariza Abdulloeva 6-2, 4-6 and 6-2.

In the singles championship match on Sunday, Gonzalez-Rico faced Abdulloeva. After a hard-fought first set in which Gonzalez-Rico emerged victorious 6-4, Abdulloeva came out in the second set and dominated Gonzalez-Rico to the tune of 6-0.

Head Coach Amy Bryant said that, after the second set, she told Gonzalez-Rico to “play her game.”

“[Abdulloeva] was painting the lines,” Bryant said of Gonzalez-Rico’s second set performance. “Ysabel is very smart on the court and really driven, and I told [Gonzalez-Rico] to be herself. I told [her] to attack her second serve.”

After taking a few minutes to regroup, Gonzalez-Rico went into the third set with a “clean mind.”

“[I] played my game, an aggressive baseliner type of game, and [Abdulloeva] started missing more,” Gonzalez-Rico said about her initial play style.

Gonzalez-Rico’s increased level of play enabled her to emerge victorious with a 6-1 advantage in the deciding set. This grueling match helped Bryant, in her 20th season as the women’s head tennis coach, win her 17th straight regional singles championship.

Gonzalez-Rico defeated teammate Daniela Lopez in straight sets 6-3, 6-3 earlier that morning to progress to the title match, while Abdulloeva defeated Emory sophomore Defne Olcay, 6-2, 4-6 and 6-2, respectively.

In the doubles final, Gonzalez-Rico and Fatemi won an intense all-Emory affair, besting Lopez and freshman Emma Cartledge 6-4, 7-5.

“Both teams did what they were supposed to do,” Bryant said. “[The match] came down to one or two unforced errors here or there.”

After winning the ITA South doubles title with Bridget Harding (18C) last year, Gonzalez-Rico has taken on a new role this year in her partnership with freshman Jessica Fatemi. The pair went on to extend the team’s winning streak to 12 with this year’s doubles victory.

Gonzalez-Rico commented on the difference in her team role this year.

“Last year, I was the one learning,” Gonzalez-Rico said. “This year I am the one who has to lead the team and teach the freshman.”

Fatemi had nothing but praise for Gonzalez-Rico, describing her as “an amazing person and a vocal leader.”

“Coming into Emory, I wasn’t really a doubles player,” Fatemi said. “But [Gonzalez-Rico] has taught me a lot.”

Gonzalez-Rico and Fatemi will play at the ITA Oracle Cup in Rome, Ga., from Oct. 11 to 14.

Gonzalez-Rico hopes to get back to the finals of the singles and doubles draw. However, this year she said she “intends to come home with a win.”


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Who Was The First Pilot In India?

4 Answers

Rajesh Shri Profile
Rajesh Shri answered
J. R. D. Tata was India's first pilot. He was born on July 29, 1904 and died on November 29, 1993. While his mother was French, his father was a Parsi by the name of Ratanji Dadabhoy Tata. RD Tata and Jamshetji Tata (the father of Tata Steel) were brothers and their father was Ervad Jamsheed Tata who was a priest of Navsari.

J.R.D. Tata's full name was Jehangir Ratanji Dadabhoy Tata . His friends used to call him Jeh. He was elected the Chairman of Tata & Sons and held the position for a long period of 50 years. He was instrumental in launching India's first international airline which is Air India. He was an excellent entrepreneur and his ventures included the starting of the first motor company, first bank and also the first chemical plant. He was also awarded the Bharat Ratna for his extraordinary contributions to India's financial picture.
K. M. Mathen, was the first Indian Pilot to fly a Boeing 747 in the year 1970. He was called the "First Indian Jumbo Pilot". India's first lady Pilot was Sarla Thakral who took her first solo flight at the age of 21 in the year 1936.
1 Person thanked the writer.
Anonymous commented
This answer is misleading. A little known Dattatreya Laxman Patwardhan who served in RAF under name 2nd Lt. D. Lakman Pat during WW1 is the first Indian pilot. He was commended by King George V on 24 April 1919 and later retired from RAF . On 13th May 1919 Marathi newspaper 'Kesari' also ran article on him
Anonymous Profile
Anonymous answered
N R Qureshi of patiala state india who was pursuing his engineering studies in uk at the onset of 1 lst world war opted to join the the royal flying corps.He shot down at least one german aeroplane during aerial combat.After the war he completed his engineering studies,but unfortunately was never heard again.His entire family migrated to Pakistan at the time of partition in 1947.Any body having any information about Qureshi is welcome to share.

Naim .Islamabad Pakistan
Ammy Grayson Profile
Ammy Grayson ,, answered

JRD Tata was awarded the first pilot license by Federation Aeronautique International on behalf of the Aero Club of India and Burma .

Answer Question


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How Do I Answer The Interview Question: Where Do You Want To Be After 5 Years?

1 Answers

Connie Cone Profile
Connie Cone answered
A good way to prepare for an interview where you know these types of questions will be asked is to get your friends to help. Have them write down what they think are your qualities, good and bad, and examples of each. Promise not to get angry at what they tell you, this is an exercise to improve yourself. Make a list yourself, with those things you like and dislike about yourself. Be honest. Compare what your friends say about you to your list. When you discover what your friends think, you have the foundation for highlighting those things about yourself that would be beneficial to a potential employer. For example, if all of your friends say that you are always on time, that could translate to a plus for an employer. They like for their employees to be on time to work. If your friends think you are outgoing and friendly, that can translate to "works well with others." As for the "where will you be in 5 years question", you have to be honest with yourself. Most employers want employees with ambition and foresight. Don't answer that question "In 5 years, I want to take Donald Trump's job" unless that's what you plan to do. And if that is your answer, have a plan to back it up. If you don't know the answer, say so but then elaborate as to why you don't know. For instance, "I just graduated from college and I'm working on my long range goals. I think working for your company will help me to bring those goals into focus. At the very least, I will gain valuable knowledge and experience while doing the best job I can for your company." This helps the potential employer know that you aren't just looking for a job but are willing to work hard for them and yourself. Most interviewers have talked to enough potential employees to see through all the bull and know when you are saying what they want to hear. Be real, be yourself and be truthful. Lies in an interview will more often than not come back and bite you in the butt.

Answer Question


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Discussion utilisateur:DemetriaKent

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99designs client
simocau got their new logo design by running a design contest:
Create a sophisticated and simple logo for a building and bathroom renovation company
Check out simocau's Logo design contest…

It all began with a design brief.

A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.

Designers across the globe delivered design magic.

Logo design contest entry by Najam47
by Najam47
Logo design contest entry by Pootnik
by Pootnik
Logo design contest entry by 3y3s blu3
by 3y3s blu3
Logo design contest entry by Mancing Mania Mantab
by Mancing Mania Mantab
Logo design contest entry by evercross one
by evercross one
Logo design contest entry by evercross one
by evercross one

design entries

You’ll get loads of concepts from experienced designers around the globe.

Work with talented, professional Logo design designers to turn your ideas into reality.

Select your favorite custom Logo design (Or two! Or three!). And the design is all yours.

simocau collaborated with designers to refine their ideas

Logo design contest entry by alexandar.design
by alexandar.design

Rate designs

When design entries come in, you can rate them so designers know what you’re looking for in your logo design.

Give feedback

99designs has great collaboration tools so you can pinpoint and capture your ideas

And then… they selected a winner!

PootnikMid Level
Client review

Great work as always!

Javier L

Along the way, they met lots of talented designers…

Najam47Entry Level
alexandar.designMid Level
oakbrand™Mid Level
ghurobaMid Level
albert.dMid Level
impossible|DesignEntry Level
Mancing Mania MantabEntry Level

We think contests are a super fun way to get design.

Recently completed contests:

We’ve saved a spot for your design contest :)

Get your own design


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99designs client
Jvinson got their new logo design by running a design contest:
New logo wanted for Coastal Concrete Specialists
Check out Jvinson's Logo design contest…

It all began with a design brief.

A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.

Designers across the globe delivered design magic.

Logo design contest entry by designbranding
by designbranding
Logo design contest entry by designbranding
by designbranding

design entries

You’ll get loads of concepts from experienced designers around the globe.

Work with talented, professional Logo design designers to turn your ideas into reality.

Select your favorite custom Logo design (Or two! Or three!). And the design is all yours.

Jvinson collaborated with designers to refine their ideas

Logo design contest entry by VladmunD
by VladmunD

Rate designs

When design entries come in, you can rate them so designers know what you’re looking for in your logo design.

Give feedback

99designs has great collaboration tools so you can pinpoint and capture your ideas

And then… they selected a winner!

4nt0nMid Level
Client review

A great designer

Dylan Mountain

Along the way, they met lots of talented designers…

Rick @ CGTop Level

We think contests are a super fun way to get design.

Recently completed contests:

We’ve saved a spot for your design contest :)

Get your own design


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Real Madrid: Toshack went in a little too hard on Bale

Gareth Bale may not be the world's greatest linguist but he has other virtues. Too much is being made of his Spanish, or lack thereof. His job is to play football.

Real Madrid: Toshack went in a little too hard on Bale

It was surprising to hear John Toshack laying into Gareth Bale for his failure to grasp Spanish. Toshack has always defended Bale to the hilt but when asked about the recent negativity surrounding the Real Madrid forward, he replied: “You've been here six or seven years now and you don’t speak the language. That's an insult to the people you're working for”.

We have no idea how much Spanish Bale has managed to learn since he arrived in Madrid in September 2013. Since the players don’t give press conferences anymore, Bale has never had to go through the daunting experience of speaking in public in a language that isn’t his own. He did post a message in Spanish on Twitter which was enthusiastically received but clearly not written by him (no expat understands the subjunctive after just one year, unless you are Gary Lineker). A year later he gave his first interview in castellano to the club's TV channel, and did very well.

Tosh is right though that having some Spanish, the bare minimum, is better than none at all and if Bale loves life in Madrid so much that he doesn’t want to leave, he would love it ten times as much if he could speak the lingo.

Gareth Bale in actuion against Arsenal

Yellow card

To describe Bale’s inability to communicate in Spanish as an insult to Real Madrid is a bit harsh – especially from Tosh who was famously (and unfairly) misinterpreted when he was Madrid coach 20 years ago - and immediately sacked as a result. Bale is probably too ashamed to try out his Spanish in public for fear of putting his foot in it – like Toshack did in 1999, and Beckham (confusing the Spanish word for embarrassment with the one for being pregnant!) or Phil Neville enjoying some 'early morning light relief' on the beach; or the rest of us – we’ve all made mistakes, hilarious and great fun for the locals but also an essential part of the learning process.

Bale's overhead kick in the 2018 Champions League final against Liverpool

Fair tackle

Toshack was spot on though in saying that Bale should not be using his agent, Jonathan Barnett as his mouthpiece. Bale has been subjected to an incredible amount of flak, some justified, some very unfair but he has to come out and defend himself.

In short, too much is being made of Gareth Bale’s Spanish, or lack thereof. His job is to play football, not recite Cervantes. Out of all of the reasons why his place at Real Madrid is in question, his knowledge of Spanish is the least of them. He may not be an academic but he has other virtues. He is Wales captain and all-time top goal scorer. There is no player currently on the market with his characteristics (or James' for that matter) – and it’s unjust that some seem to have forgotten that he came off the bench to win the 2018 Champions League final for Real Madrid practically on his own – and in spite of his limited Spanish…


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Why is Chengdu so receptive to luxury brands?

Chengdu is a natural crossroads. The city of pandas and spicy hot leads in luxury consumption: CCEE Hangzhou will show you why

Chengdu leads in luxury among China’s “tier 1.5” cities. Why? It’s in large part due to the culture of the city. Chengdu is not one of the richest or most populous cities in China. With 10.6 million people, it is only the sixth largest city by population and its GDP of 1.39 trillion RMB comes in eighth. Yet it is the third largest luxury market in China, just behind Shanghai and Beijing.

This “obsession” with luxury is partly the result of the same culture of this region. Since ancient times Sichuan has been known by the epithet of 天府之国, the land of abundance. This region has always been one of the historical bases of production, even in the imperial age.

Rich lands, a temperate climate, good food and breathtaking scenery have in turn generated a culture dedicated to art, the pursuit of beauty, and the good life.

A recent survey showed that over 80% of local consumers buy luxury goods for their own use rather than for presents. Furthermore, most of the luxury products sold in Chengdu are bought by locals rather than tourists, as is the case with other commercial centers.

Plus Chengdu is a natural crossroads. The city is located exactly in the center of China. This is why many trains bound for Europe use Sichuan as a terminal hub.

The markets of large coastal cities such as Beijing or Shanghai are now saturated. Chengdu straddles categorization as a first or second tier city, making it the perfect testing ground for discovering new markets. The purchasing power of its inhabitants has significantly increased in recent years, making Chengdu the most dynamic emerging Chinese market.

How to get this booming market? CCEE will help you, that’s why the main player of e-commerce sector will attend Hangzhou China Cross-border E-commerce Exhibition

CCEE was established in 2017 to create a link between manufacturing and digital distribution at the global level. It registered over 45 thousand attendees in its first year, with three events in China. How Chinese e-commerce market is growing? How is possible to better understand chinese markets?

CCEE is aimed at smoothing the transition from traditional retail to “New Retail”, bridging the gap between China and global markets – and the other way around.

Its events are dedicated to factories, buyers, e-commerce operators and third-party service providers from all over the world, covering the whole supply chain. That’s why next June thousands of industry professionals will attend the Hangzhou China Cross-border E-commerce Exhibition organized by Cifnews in Hangzhou, Chinese “Silicon Valley”.

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First cycle
degree courses
Second cycle
degree courses
Single cycle
degree courses
School of Science
Course unit
SCN1037405, A.A. 2019/20

Information concerning the students who enrolled in A.Y. 2019/20

Information on the course unit
Degree course Second cycle degree in
SC1170, Degree course structure A.Y. 2015/16, A.Y. 2019/20
bring this page
with you
Number of ECTS credits allocated 6.0
Type of assessment Mark
Course unit English denomination INDUSTRIAL PHYSICAL CHEMISTRY 2
Department of reference Department of Chemical Sciences
Mandatory attendance No
Language of instruction Italian
Single Course unit The Course unit can be attended under the option Single Course unit attendance
Optional Course unit The Course unit can be chosen as Optional Course unit

Teacher in charge ABDIRISAK AHMED ISSE CHIM/02

ECTS: details
Type Scientific-Disciplinary Sector Credits allocated
Core courses CHIM/02 Physical Chemistry 6.0

Course unit organization
Period Second semester
Year 1st Year
Teaching method frontal

Type of hours Credits Teaching
Hours of
Individual study
Laboratory 1.5 18 19.5 2
Lecture 4.5 36 76.5 No turn

Start of activities 02/03/2020
End of activities 12/06/2020
Show course schedule 2019/20 Reg.2015 course timetable

Examination board
Board From To Members of the board
1 2019/20 20/01/2015 30/11/2020 AHMED ISSE ABDIRISAK (Presidente)
DURANTE CHRISTIAN (Membro Effettivo)
SANTI SAVERIO (Membro Effettivo)

Prerequisites: Physical chemistry 1, Industrial physical chemistry, Physical chemistry laboratory.
Target skills and knowledge: The course aims to provide the student the working knowledge of the principles of electrochemistry. First, it introduces the basic concepts of thermodynamics and kinetics of electrode processes, and mass transfer phenomena of relevance to electrochemistry. Then it focuses on the applied aspects of electrochemistry, particularly conversion of electrical energy into chemical energy and vice versa, corrosion and its prevention, and industrial electrochemical processes. The course also aims to provide the student practical capabilities through laboratory exercises on some thermodynamic and kinetic aspects of electrochemical processes.
Examination methods: Analysis and discussion of the laboratory reports, and oral examination on the basic concepts taught.
Assessment criteria: The student’s preparation will be judged on the basis of the comprehension of the concepts taught and the laboratory reports.
Course unit contents: Review of thermodynamics of galvanic and electrolytic cells, electrodic and cell reactions, electric work and energy balance, electromotive force, Nernst equation, electrode potential, electrochemical series.
Galvanic cells, batteries and electrolysis cells: work and heat balance.
Primary and secondary electrochemical generators. Charging/discharging curve.
Common commercial galvanic cells and batteries. Fuel Cells.
Metal-metal and metal-solution interfaces; electric double layer.
Solution-solution interface and inter-liquid potential. Equivalent circuit for a galvanic cell.
Non-equilibrium electrochemical systems. Current-potential curve.
Polarization and overpotential. Activation overpotential; kinetics of heterogeneous electron transfer; transfer coefficient; exchange current; current-overpotential equation; Butler-Volmer equation; limiting cases of low and high overpotentials; Tafel equation.
Mechanisms of mass transfer and the fundamental laws governing them. Fick’s laws of diffusion and their applications in electrochemistry; diffusion overpotential: Nernst of model of diffusion layer; current-potential curve; limiting current. Rotating disk electrode; Levich equation; Cottrell equation; Mixed electron transfer-diffusion control.
Controlled potential techniques: chronoamperometry; linear scan and cyclic voltammetry: reversible, quasi-reversible and irreversible systems; effect of chemical reactions coupled with electron transfer(s); rotating disk electrode; Levich equation.
Brief description of the kinetics of multi-step electrode reactions. Hydrogen evolution reaction; electrocatalysis and volcano curve.
Electrolytic copper; chloro-alkali process; Hall-Herault process.
Corrosion: types of corrosion; electrochemistry of corrosion.
Pourbaix diagrams; equilibrium boundaries and predominance zones.
Corrosion kinetics; characteristic anodic and cathodic curves; Evans diagrams.
Passivation; corrosion of active/passive type metals.
Cathodic and anodic protection. Sacrificial anodes.

In addition, some laboratory experiments will be performed on the following topics:
Charging and discharging of batteries; kinetics of electron transfer processes; mass transfer in electrochemical processes.
Planned learning activities and teaching methods: Classroom lectures using overhead projectors and laboratory exercises.
Additional notes about suggested reading: All teaching materials will be made available to the students.
Textbooks (and optional supplementary readings)
  • A. J. Bard; L. R. Faulkner, Electrochemical Methods: Fundamentals and Applications. New York: Wiley & Sons, 2001. Cerca nel catalogo
  • G. Bianchi; F. Mazza, Corrosione e protezione dei metalli. Milano: Masson, 1979. Cerca nel catalogo
  • C. H. Hamann, A. Hamnett, W. Vielstich, Electrochemistry. Weinheim: Wiley-VCH, 1998. Cerca nel catalogo

Innovative teaching methods: Teaching and learning strategies
  • Lecturing
  • Laboratory

Sustainable Development Goals (SDGs)
Affordable and Clean Energy Industry, Innovation and Infrastructure


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Amy Mae Rodgers

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Amy Rodgers
Personal information
Full name Amy Mae Rodgers
Date of birth (2000-05-04) 4 May 2000 (age 19)
Place of birth Barnet, London
Height 172 cm (5 ft 8 in)
Playing position Midfielder
Club information
Current team
Number 19
Youth career
Crewe Alexandra
Everton Ladies
Liverpool F.C. Women
Senior career*
Years Team Apps (Gls)
2017– Liverpool[1]
National team
2016-17 England U17[2]
2018- England U19[3]
* Senior club appearances and goals counted for the domestic league only

Amy Mae Rodgers (born 4th May 2000) is an English football midfielder who plays for Liverpool F.C. Women[4] in the FA WSL. She has also represented England at youth levels and is a current member of the U19's squad [5] who have just secured qualification for the European Championships to be held in Scotland in summer 2019. [6] In 2016 Amy was named Young Sports Achiever of the Year at The Everybody Awards. The event is held annually to recognise the exceptional achievements of sporting and community heroes in Cheshire East.[7]

External links[edit]

Category:2000 births Category:English women's footballers Category:Liverpool F.C. Women players Category:FA Women's Super League players Category:Women's association football midfielders Category:Footballers from Cheshire

Amy Rodgers[edit]

This article "Amy Mae Rodgers" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Amy Mae Rodgers. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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Colored knit cardigan baby girl

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    Colored knit cardigan

    Technical characteristics

    Long-sleeved cardigan for baby girls. Supple cotton-rich knit fabric, available in a large selection of seasonal colors. Round neckline over opening with 2 buttons at the top. Raglan armholes. Obaïbi embroidery on the neckline. Tone-on-tone rib trimming. Obaïbi label.

    • Reference : 0089961_K0120
    • Material : Cotton: 90%, Nylon: 10%
    • Color : Azure


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Training System

Training System is a complete production line for training in industrial automation. The system covers:

·      Basic and advanced pneumatics
·      Sensor technology
·      Motor control/stepper/servomotor
·      Basic knowledge of robotic positioning
·      Linear units
·      HMI/monitoring system
·      Vision technology
·      Fieldbus technology
·      Industry 4.0

A complete line consist of three individual stations on flexible trolleys, ASRS, Identification and Assembling station. Each station can be separately controlled or connected together as a complete system in many different combinations.

The line can also be together with our Fanuc training cell including a 6 axis LR-Mate industrial robot with vision system and simulation software.

All individual stations are premounted and easily put together with brackets. The complete line is a perfect system for the student to learn basics up to a high level of industrial automation.

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Airman first class

From Wikipedia, the free encyclopedia
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Airman First Class insignia

Airman first class (A1C) is the third enlisted rank in the United States Air Force, just above airman and below senior airman. The rank of Airman First Class is considered a junior enlisted rank, with the non-commissioned officers and senior non-commissioned officers above it.

Airman first class is a rank that has also been used by the U.S. Navy and the U.S. Coast Guard, although it is not currently in use. In documents about the history of U.S. armed forces, this rank is abbreviated as "A1C".

Airman first class are often nicknamed "dragonfly wings" due to the insignia's resemblance to that animal's two pairs of wings.

From 1947 to 1952, this rank was known as an Air Force Corporal, and from 1952 to 1967 it was called an Airman Second Class. Also during this time frame, the E-4 paygrade rank, now known as Senior Airman, was called Airman First Class.

Promotion to airman first class occurs upon one or more of the following:

An airman first class-ranked technician
  • Completion of 10 months time in the grade of Airman (or earlier for Airmen with specific specialities)
  • Completion of three years of the Junior Reserve Officers' Training Corps (JROTC) sponsored by any of the four branches of the service
  • Completion of two years of college-level Reserve Officer Training Corps (ROTC)
  • Earning the Billy Mitchell Award in the Civil Air Patrol[1]
  • Completion of at least 45 semester hours or at least 67 quarter hours of accredited junior college/college credits. [2]
  • Agreeing to an extended-length enlistment (normally six years).

Those personnel who qualify for these early promotions to airman first class wear the insignia of this rank during their basic training graduation ceremonies at Lackland Air Force Base in San Antonio, Texas, except for those who signed up for an extended enlistment. They will receive their promotions to airman first class twenty weeks after graduation from basic military training or graduation from their technical training schools, whichever comes first. Enlistees who have signed up for initial six-year enlistment periods have usually qualified and done so in return for a guarantee of up to two years of training in Department of Defense and Air Force schools in highly-technical specialities such as electronics, weapons systems, physician's assistant or nursing. To qualify for all of this, the enlistee must have graduated from high school and scored highly on Air Force technical aptitude tests. On the bottom line, they spend up to two years in training at the expense of the Air Force, and then they pay back by serving at least an additional four years after their schooling. They also get an early promotion to airman first class as additional compensation.[a]

Those who are promoted to this level upon completion of basic training also receive a retroactive pay increment that brings them up to the E-3 pay grade corresponding to Airman First Class, going back to day one of their enlistment. In other words, they get paid as if they had enlisted as an Airman First Class. However, if for some reason they get expelled from basic training, they do not receive this extra pay, and just get paid as airmen basic for the time that they spent in the Air Force before getting discharged.

Airmen first class are considered to be fully adjusted to Air Force and military life, and their duties focus on efficiently and effectively carrying out their assignments and honing their job skills.

See also[edit]

  1. ^ The U.S. Navy has very similar six-year enlistments for nuclear power, and electronics.

  1. ^ Cadet Super Chart. N.p., n.d. Web. 16 Mar. 2014. Archived 2011-07-19 at the Wayback Machine.
  2. ^ "" Air Force Instruction 36-2002, Enlisted Accessions. Paragraph 4.5.1, Table 4.1, Rule 2. 11 July 2017.


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Aarhus University Seal / Aarhus Universitets segl

Drone spots game in the field

Drone spots game

in the field

An advanced drone is able to monitor wildlife in the field and solve the problem of the many animals killed by agricultural machinery each year.
Here is the drone which uses a heat-seeking camera to detect wildlife from the air.

The number of animals killed by machinery on agricultural land is going to be reduced with the use of drones, cameras and algorithms. Researchers at Aarhus University are behind a project that has great potential for both animal and farmer.

very year thousands of deer, hares and pheasants die in the fields when they get run over by large farm machinery at harvest time. In particular, the accidents occur during the summer when the animals migrate to the edge of wooded areas. But according to the first results from an Aarhus University project to monitor deer, the problem can be greatly reduced by using drones equipped with thermal cameras.

Advanced algorithms are lifesavers
In partnership with two companies, researchers have conducted the first flights over agricultural land using a drone equipped with a thermal camera. In one of the flyovers, the drone managed to find two roe deer fawns despite only covering a few hectares of land.

The prospects for using drones to monitor game are substantial, explains the project’s anchorman, Senior Researcher Rasmus Nyholm Jørgensen:

"In the future we will be able to provide a solution for the farmer where wildlife in the field will be pinpointed with great accuracy. The problem today is that the animal will usually lie flat on the ground when an agricultural machine is approaching. Therefore it is extremely difficult to detect the animal and prevent a collision. Even for a hunter with a trained dog, it is an almost impossible task."

He also points to another problem related to wildlife killed in the field, which is that of food quality. The game may be infected with disease-carrying bacteria and contamination of the harvest can lead to bacterial poisoning for whoever ends up eating it.

Bacteria in forage grasses involve a risk of infecting entire cattle herds.

Stressful accidents
Another negative consequence of the many collisions is that the experience is often very unpleasant for the driver of the machine.

"The animals are hit by large agricultural machines that may be driven by an 18-year-old young man who subsequently has to go out to deal with the animal and maybe finish it off. It is bound to affect you psychologically," says PhD student Kim Arild Steen.

Researchers at Aarhus University have recently been looking for solutions to minimise the number of animals run over by agricultural machinery in the field. With the latest use of drones, there is now a good chance of finding an optimal solution that can alleviate the problem of so many animals being killed.

"The advantage of using drones is that an aerial scanning can be very fast. We can already monitor large areas in a very short time," explains Rasmus Nyholm Jørgensen.

Cameras detect body heat
Although researchers have made great strides towards finding a suitable solution, Rasmus Nyholm Jørgensen recognises that there is still a long way to go before they have a market-ready product.

"We have developed algorithms that are capable of detecting the presence of animals in the photos from the thermal camera. However at this relatively early stage of development, we still have problems in distinguishing between objects in the field that have been warmed by the sun and animals that emit heat. Our ambition is to develop a system that is able to distinguish between animals and other objects," he explains.

Rasmus Nyholm Jørgensen hopes that the project will help lead to a workable solution, ultimately reducing the number of animals killed on agricultural land.

"Many farmers experience these fatal situations and would really like to solve the problem. And we would really like to help them and believe that we can do so," says Rasmus Nyholm Jørgensen.

How the drone spots animals in the field

The drone is equipped with a heat-sensitive camera. From the air it is able to detect body heat, for example from game.

The researchers have developed the algorithms that can detect the presence of animals via the camera readings.

Now the challenge is to develop the algorithms that will allow the drone to tell the difference between objects in the field that have been warmed by the sun and animals lying in the grass.


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All human beings suffer. It begins with being born when both mother and child must suffer until they have been fully separated from one another. Suffering continues when we grow up and see that this world is not what we hoped for or expected it to be. Neither are we perfect, nor is it our environment including the people we know. We may have had many wishes and desires in our lifetime of which only a few were fulfilled. Or worst case, even none of them! Furthermore, we suffer from diseases we would not have chosen if we had been asked before. We suffer from being rejected and misunderstood, from being hurt and offended, and so on and so on…

Phew!! After rereading my first paragraph, I really felt the burden of this lifetime that can easily press us down or even make us feel depressed. This life on earth is truly not easy and if I did not know the Lord, I would often times (read always) be tempted to give up when I find myself in another trial that does not seem to end and of which I cannot see yet where it might lead me. Just a few months ago as I had been reflecting on my last years with God, I saw that this year seems to have been the one with the biggest trials and with relentless revelation of my uttermost helplessness and countless weaknesses that often made me despair of life itself. ALL my hopes and dreams were shattered. The very things I still relied on were taken away and left me devastated regarding my expectations as to this life on earth. I had to give up any plans I still had in the back of my mind. All of them, indeed. Nonetheless, at times I feel a deep comfort from God that offers a foretaste of a completely new spiritual life I have not known before. Jesus promised us,

“Truly, truly, I say to you, unless a grain of wheat falls into the earth and dies, it remains alone; but if it dies, it bears much fruit. Whoever loves his life loses it, and whoever hates his life in this world will keep it for eternal life. If anyone serves me, he must follow me; and where I am, there will my servant be also. If anyone serves me, the Father will honor him.” (Jn 12:24-26 ESV)

Losing one’s own self life is a very painful and long process. How long? Only God knows. The more I see that God alone knows the depths of my heart, the less I can say where I stand (speaking spiritually) and where this dark path in my subconscious mind will lead. I only know that the darkness must be rooted out completely. As long as there is still refusal to accept God’s will for my life, I am not yet done. Just thinking about the will to be healed. You pray and pray and others pray for you too, however, nothing happens. Or you seem to know what is best for you and for your loved ones, but God decides to shatter your plans and hopes in the twinkling of an eye. Ouch!! What has been most difficult for me was to accept and know God’s will for my life without Him explaining me WHY or showing me WHEN another affliction might be over. I do know from my own experience, though, that in hindsight those seemingly contradictory experiences in life do make sense. Yet my natural impatience to WAIT on God always comes in the way.

While writing these things down, I just thought about how very vulnerable I render myself by admitting to be a real nothingness before God. For my old self it would be much easier to pretend to be ‘someone’ which I am not in order to get approval from others. But I do know that I only get the approval of God by humbling myself before Him and by showing myself as I really am. Only then I can trust that He will lift me up again, since we read in Peter’s first letter,

Clothe yourselves, all of you, with humility toward one another, for “God opposes the proud but gives grace to the humble.” Humble yourselves, therefore, under the mighty hand of God so that at the proper time he may exalt you, casting all your anxieties on him, because he cares for you. Be sober-minded; be watchful. Your adversary the devil prowls around like a roaring lion, seeking someone to devour. Resist him, firm in your faith, knowing that the same kinds of suffering are being experienced by your brotherhood throughout the world. And after you have suffered a little while, the God of all grace, who has called you to his eternal glory in Christ, will himself restore, confirm, strengthen, and establish you. (1 Pt 5:5-10 ESV)

This year was also a year with big temptations for my flesh. The devil, in fact, comes in and tries to destroy every work God has already done in our hearts. He discourages us and makes us lose heart and faith. As an instrument used by God, the devil’s task is to show us the utter depravity of our Old Adam nature. When we accept this verdict of our own wretchedness (Romans 7), we can also hope to experience the condition of Romans 8, that is, when we feel no condemnation springing from our old self any longer because of finally being IN Christ, which means having been born again as a new creation from above. In closing I offer you an excerpt from T. Austin Sparks which deals with the connection between the cross that kills our old nature and the knowledge of the Lord, a text which ends with a positive note. Thank God!

The Cross is the only way to spiritual knowledge. Important as study of the Word of God may be in its own realm, as laying a foundation for the Holy Spirit to work upon, you never come to a knowledge of the Lord simply by studying the Bible. The Holy Spirit may use what you know of the Bible to teach you much, to explain your experiences, to enable you to understand what the Lord is doing, but you never get this kind of spiritual knowledge by study and by teaching.

You must be prepared to let the Cross be so applied to your life that you are broken and emptied and fairly ground to powder – so that you are brought to the place where, if the Lord does not do something, you are finished. If you are prepared for that way, you will get to know the Lord. That is the only way. It cannot be by addresses or lectures. They have their value, but you do not know the Lord spiritually along those lines.

So then, the Holy Spirit, in order to bring us to the full knowledge of the Lord and by means of that growing knowledge to make us useful to the Lord, must constantly work by means of the Cross in principle; and my closing word is this. The work is not all negative; the Lord works on a positive basis. You may think that the Lord is always saying No, that He is always against you, that the Cross is suppressive; but no, it is a positive instrument in the hands of the Spirit of God. God is working on a positive line. The fact is that, if ever the Holy Spirit brings us into a new knowing of the meaning of the Cross, He is after something more. That is the law of the Spirit of life.

You must remember that the Lord Jesus, in His resurrection, was not left just where He was before. Before He died He was on this earth, and then He died; and Paul refers to His raising from that death in these words: “the exceeding greatness of his power to us-ward who believe, according to that working of the strength of his might which he wrought in Christ, when he raised him from the dead, and made him to sit at his right hand in the heavenly places, far above all” (Ephesians 1:19-21). The resurrection carries Him through to the “far above all,” and the principle of resurrection is always that of rebound – we may go down very deep, more deeply than ever we have known before, but the Spirit of God is intending that that shall issue in our being higher than ever before. So do not be afraid when you are feeling very empty, very finished, very much at the end. Ask the Lord that if this is truly the working of His Cross, it shall be successful in what He intends for you; and if it is successful, you will be on higher ground afterward than ever you were before.


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STS - Smarter Travel Solution

The Smarter Travel Solution app integrates sustainable transport services to offer users a “One screen journey” - How will this impact mobility?

Whether journey planning, train booking or contactless payment of a bus ticket- the mobile phone is playing an increasing role to meet users’ travel needs. However, most solutions work just for one mode or company, do not provide in-journey updates or allow payment for the travel service. The Smarter Travel Solution (STS) uses mobile phone technology to bring the entire management and completion of a journey under one umbrella, supporting and engaging with the user from first thought through to arrival in a “one screen journey”.

By encouraging users to access journey information in a combination of public, shared and active transport modes as one portfolio service, can we shift user perception shift so that sustainable modes become more attractive and fewer car trips are necessary, leading to less congestion and cleaner cities?

Aims and objectives

The aim of the STS project is to develop an online, map-based, multi-modal journey planner that incorporates real-time travel and disruption information. It will also provide the option to book and pay for tickets and provide feedback on the journey. Using digital mobile/internet technology, STS supports the use and combination of bus, rail, walking, cycling, taxi and car club. The objective during the project duration is to develop a proof of concept of the service for West Yorkshire, with a view to rolling out the solution in other towns and cities over the coming years.

The project is funded by Innovate UK, co-ordinated by Telefónica UK and carried out together with C3UK, FirstGroup, the University of Leeds, West Yorkshire Combined Authority, Leeds City Council, Ove Arup & Partners, City Car Club, Forum for the Future and South Yorkshire Passenger Transport Executive.

The Institute for Transport Studies will provide expert support throughout the development of the app, though the primary focus will be on the Impact Tracking work package. Our aim is to investigate how the STS system will impact urban travel and mobility (including connectivity, journey time, costs, social and environmental impacts etc.) for all, in particular, vulnerable groups using both empirical and modelling techniques to be able to establish both the impacts on individuals and upon transport systems.

Budget (ITS portion): £224,392

Publications and outputs

The outputs of the different parts of the work carried out by the Institute for Transport Studies are:

  • Establishment of an indicator based impact evaluation framework for the measurement of impacts
  • In-depth analysis of potential opportunities and barriers towards the use of smarter travel solutions through focus groups and/or interviews on customer needs, beliefs, attitudes and mobility behaviours by user type
  • Development of dynamic diffusion models for the STS app
  • Model based evaluation of impacts of STS use from selected diffusion scenarios on the transport system, i.e. on changes in car trips, bus use, walking and cycling, as well as economic (time savings, costs, connectivity), social and environmental factors


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Visions for West Seventh

How do you fit all the public amenities needed for a 21st century city into a 19th century street? Some cities benefited from great forethought, like Salt Lake City, and gave a few extra feet here and there for the public realm. Saint Paul, my hometown, wasn’t as generous.

As I have discussed before, I’m deeply involved in the process of considering transit improvements to West Seventh Street. For me, it’s more than just my ‘hood – it’s a very classic street through a neighborhood that demonstrates many of the best things that cities have to offer. Yes, it needs a little something here and there, and should include better transit.

This is a big public decision, and the public has to be involved. In order to communicate not just plans but the thinking behind them, for true citizen empowerment, it’s vital that we get into how this is going.

Continue reading

Transit in the Twin Cities

Since I started serving on the Technical Advisory Committee for the Riverview Corridor transit project, I’ve had a front row seat from which to view the planning process here in St Paul. This isn’t the first time I’ve served on a group like this, but it is the most intensive and serious effort so far.

As a built urban environment, this is not an easy place to plan transit. Traversing the West Seventh neighborhood is only one problem – it has to cross the Mississippi eventually, which will be expensive.

I would like to tell you what I think is the ideal place for transit from Downtown St Paul to the airport and beyond, but it would be inappropriate. The process that we are moving through seems so deeply flawed that jumping to a “solution” is simply not what is needed. Whatever comes out of this is likely to be inadequate and jumbled.

Continue reading

Riverview Corridor

How is a successful transit project designed and implemented? In the past I’ve complained bitterly about a St Paul project that went badly and praised one that seemed to be going well. The difference? Primarily, it’s about engaging the public and making sure that everything is accounted for.

Today I am a representative of the Fort Road Federation on the Technical Advisory Committee (TAC) for the Riverview Corridor. In the interest of practicing what I preach, here is a full disclosure of what we will do and how I am approaching it. I value your comments, regardless of whether you live in St Paul or somewhere else – everyone has something to add to big, expensive projects like this.

Continue reading

A Not So Bold Plan

President Obama came to St Paul to propose an aggressive new investment in transportation infrastructure, $300B over 4 years.  It was a good show that messed up traffic throughout the city, which was only fitting.  That increase of $75B per year comes on top of the current $48B per year, or a 150% increase.  It’s needed, and as we’ve noted before investments in infrastructure have a great payback for the economy.

But what’s new about this is that the money to pay for it is to come from an overhaul of the corporate tax system, which is also badly needed.  The details have yet to be announced, but the overall hike is $150B per year, with half going to infrastructure and the rest to deficit reduction.   So what’s not to like about this plan?

It’s a half-step at best, and in so many ways.

Continue reading


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You don't necessarily dislike what you do, but it doesn't define you - it's just a job. I mourned him for 8 years. The most important thing you need to know about paid surveys, is that there are many paid survey scams out there. If you use either of those email addresses, then the emails will go to the same place. And dont be fooled, this still occurs very regularly today even though a lot of us take precautions against it. For me, this is where the math gets interesting. The consulting firm streamlined the product information and created a logical and intuitive navigation framework for the web site to support the sales process. | Rewards: Free PayPal money and check. To run a successful and ethical organization a systematic and structured hierarchy is very essential. There is an alternative to marketing check this out business online.

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text: RT Journal Article SR Electronic T1 Palliative care in COPD patients: is it only an end-of-life issue? JF European Respiratory Review JO EUROPEAN RESPIRATORY REVIEW FD European Respiratory Society SP 347 OP 354 DO 10.1183/09059180.00001512 VO 21 IS 126 A1 Carlucci, Annalisa A1 Guerrieri, Aldo A1 Nava, Stefano YR 2012 UL http://err.ersjournals.com/content/21/126/347.abstract AB The presence of acute or chronic respiratory failure is often seen as a terminal phase of chronic obstructive pulmonary disease. A great variability in end-of-life practice is observed in these patients mainly because physicians are not always able to correctly predict survival. There is a need for a clear discussion about decision making earlier than when acute respiratory failure ensues. Indeed, a perceived poor quality of life does not necessarily correlate with a clear willingness to refuse invasive or noninvasive mechanical ventilation. It has been suggested to start palliative care earlier, together with curative and restorative care, when there is an increased intensity of symptoms. The patients eligible for palliative care are those complaining of breathlessness, pain, fatigue and depression, which in some studies accounted for a prevalence much higher than 50%. Among comfort measures for palliation, oxygen is frequently prescribed even when the criteria for long-term home oxygen therapy are not met; however, when compared with air, no benefits on dyspnoea have been found. The only drug with a proven effect on dyspnoea is morphine, but not when it is delivered with a nebuliser. Finally, noninvasive ventilation may be used only as a comfort measure for palliation to maximise comfort by minimising adverse effects.


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in Santa Ana, CA

Santa Ana

Santa Ana

2140 East 17th St
Santa Ana, CA  92705

(714) 285-0911

Hospital Number: 0097

My Preferred Hospital

Set as My Preferred Hospital
Find us at PETSMART

Hospital Hours

Doctor hours may vary from hospital hours. Please call ahead in urgent situations to verify that a doctor is available before leaving for a hospital.

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7:00 AM - to 7:00 PM
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  • Banfield Pet Hospital
  • Banfield Pet Hospital
  • Banfield Pet Hospital
  • Banfield Pet Hospital
  • Description
    At Banfield Pet Hospital in Santa Ana, California, we know that your pet is your best friend. We also know that your pet relies on you for every aspect of their care. We make it easier for you to help maintain your pet’s overall good health and well-being.
    We are conveniently located in the centre on East 17th St. right off Hwy 55 in in Santa Ana. Our main cross streets are E. 17th St and Tustin Ave. We are surrounded by different food and shopping options all within walking distance! Feel free to grab a snack or go for a quick shopping trip while you wait for your pet as he/she is getting services provided, as well as lots of cuddles from our loving staff!
    Whether you find yourself in need of routine health maintenance or a full comprehensive examination, Banfield Pet Hospital of Santa Ana is ready to fill your need with our outstanding staff and excellent resources and equipment.
    Banfield Pet Hospital is always accepting new pet patients and same day access appointments may be available. Don’t forget to ask our staff about the Optimum Wellness Plan® options we offer to our Santa Ana, CA guests.
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    Banfield Pet Hospital Staff

    Dr. Ben Narynski

    Chief of Staff

    Dr. Ben Narynski grew up in Australia but graduated from Massey University in New Zealand. He enjoys the variety that veterinary medicine offers from preventive care to internal medicine to surgery. He was a preceptor for Western University vet students for 5 years, and continues to host and educate vet students today. He enjoys traveling which is what brought him to Southern California in 2007 when he joined Banfield. He has now served the pet community of Orange County for over 12 years. More Details >>

    Banfield Pet Hospital Staff

    Dr. Elana Young

    Dr. Elana Young grew up in Long Beach, CA, and went to undergraduate at UC San Diego where she majored in biology with a minor in business. She went to Kansas State University for veterinary school and graduated in May 2019 (go Wildcats!). She currently resides in Santa Ana with her two crazy tortie cats, Tiny and Tigana. In her free time, she enjoys playing rugby, spending time with her family, and traveling with her girlfriend. More Details >>

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    Mairi Rico

    Shift Lead

    Mairi has been working for Banfield since 2017, and enjoys helping clients. She worked for many years at PetSmart so joining the veterinary field felt like a natural career change. One of her favorite parts of her job is getting to learn something new everyday in the world of animal medicine. Mairi is passionate about educating new clients with their new puppy or kitten, watching sick pets become healthy and strong, and providing support for her peers in any way she can. At home, she has a snuggly orange tabby named Henry, who she has had since 2009. Throughout her life, she has had all sorts of pets, from chickens to rodents and fish, all of which had been homeless or rescues. Mairi is ecstatic she has found a career that allows her to help care for people’s beloved pets. More Details >>

    Banfield Pet Hospital Staff

    Christin Tank, RVT

    Shift Lead

    Christin is a native of western NY having grown up in the Buffalo area. She graduated from Canisius College with a B.S. degree in management. After working in the travel industry for several years, she went back to school to focus on her true passion, animals and medicine. Christin earned an A.A.S. degree in veterinary technology and has been a credentialed technician since 2005. She has a passion for preventive care, dentistry, and nutrition. When not working, she enjoys visiting National Parks, scuba diving, skiing, and photography. Christin shares her home with her husband, daughter, and 3 dogs - Mocha, Millie, and Bodie. More Details >>

    Banfield Pet Hospital Staff

    Jessica Lee, RVT

    Veterinary Technician

    Jessica (Jess) has been with Banfield since January 2016. She graduated from Carrington University and received her license as a Registered Veterinary Technician. Jess brings a lot of skill to the team and helps train new employees to achieve high standards of care. In her free time, she enjoys relaxing at home, and watching anime with her pets, a sweet pitbull named Rin and a rambunctious cat named Kuro (both named after one of her favorite animes). More Details >>

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    Cerena Esquibel

    Veterinary Assistant

    Cerena has been with Banfield since 2017. She has had a passion to care for and help all types of animals since a young age, and is currently pursuing a license to become a Registered Veterinary Technician. She then hopes to further her career in the veterinary field and be able to do more to help and care for animals. In her free time, she enjoys relaxing at home and spending time with her two dogs, Boo and Pumbaa, as well as her cat, Hobo. Cerena also enjoys going to the beach, exploring nature, and traveling whenever she can. More Details >>

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    Angelique Dagdag

    Veterinary Assistant

    Angelique (Angie) has worked at Banfield Santa Ana for the past 3 years as both a veterinary assistant and client service coordinator. She has loved animals her whole life and before working at Banfield, was both a guest educator at the Aquarium of the Pacific and a volunteer for various cat rescues. She recently graduated from the University of California, Irvine with a degree in literary journalism and is now working to become a Registered Veterinary Technician. She has a rambunctious hamster named Hodor and a lively dog named Coconut. More Details >>

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    Damianne Duran

    Client Service Coordinator

    Damianne has been with Banfield since the summer of 2019. Since starting, she has become efficient with her Client Service Coordinator duties and has begun cross training as a Veterinary Assistant. She has also found a strong passion for the field and is considering studying to be a Registered Veterinary Technician. More Details >>

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Ian Rowen

Assistant Professor of Geography and Urban Planning, Nanyang Technological University

Ian Rowen is Assistant Professor of Geography and Urban Planning at Nanyang Technological University in Singapore, and holds courtesy appointments in the School of Art, Design, and Media, and the S. Rajaratnam School of International Studies. He has been a a Postdoctoral Fellow at Academia Sinica (Taiwan) and Visiting Scholar at Fudan University (China) and Eberhard Karls University of Tübingen (Germany). His research has been supported with a Fulbright Fellowship and multiple US National Science Foundation grants. Much of his published research has focused on the cultural and political geography of social activism and mobilities that span the People’s Republic of China and Taiwan. He is currently conducting a new project on the transnational cultural politics of innovation as imagined and practiced by a variety of state and industry actors in the Asia-Pacific region. Before earning his PhD in Geography from the University of Colorado at Boulder in 2016, Ian worked as a translator, journalist, musician, tour guide, hotelier and entrepreneur. He received a B.A. with honors in a double major of Mathematics and East Asian Studies (Chinese), as well as the JWT Youngs Mathematics Prize from the University of California Santa Cruz in 2001, for his senior seminar paper entitled, ‘A Tour of the Hyperreals: An Introduction to Non-standard Analysis’.


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Nick Ahlhelm

The ESO Pro Wras’lin Roundtable Episode 1 – The Streak+

The first episode of ESO-PRO is all about the Streak as Nicholas Ahlhelm, Alex Autrey and’s Jason Block sit...

Read More+ 6 years ago
, ,

Earth Station One Episode 210 – Wrestling in the Attitude Era+

Finally, the ESO crew has come back to pro wrestling! Mike, Mike and Nick Ahlhelm got more than two words...

Read More+ 6 years ago


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For centuries the word optimism has been viewed with scorn by those who cannot think of a better way to describe what they are not. In distancing themselves from this word and defining others by it, they have opened yet another unnecessary void between those who are and those who are not, those who have and those who have not.

This blog seeks to encourage our optimism through its cynical dedication to current affairs and to making affairs current, restoring the equilibrium increasingly absent from our world. In doing so, it will seal this and many other unnecessary voids.


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This evidence briefing is aimed at policymakers working on economic and social disparities between areas of the UK. The research evidence provides a better understanding of drivers of area disparities and should inform policy measures aimed at improving local development.

Regions, cities and neighbourhoods throughout the UK appear very unequal, with differences in terms of average earnings, employment and other socio-economic outcomes persisting over time. However, these figures simply show the aggregated outcomes for people who live and work in different places. While it is relatively easy to measure aggregate differences between places, it is much harder to work out how these differences affect people who live and work there.

The differences between people living and working within the same local area could far exceed the differences between areas. In other words, knowing whether 'between-area' or 'within-area' disparities dominate is important in understanding the role policy might play in helping address individual disparities. To develop policy we need to know to what extent area disparities arise because of the characteristics of people in an area (sorting) versus different outcomes for the same types of people in different places (area effects).

Wages represent a good indicator of productivity and variation in income. Moving from the worst-off to the best area, average wages increase by just over 60 per cent. However, wage disparity is mostly due to individual characteristics (ie sorting). Area effects contribute only a small percentage to the overall variation of wages, and are not very important for understanding overall levels of wage disparity.

Key findings

  • The main driver of wage disparities between places is the composition of types of workers in different areas (‘sorting’), which accounts for at least 70 per cent of area disparities in the study. At most, 30 per cent are caused by area-specific effects (where the same types of workers experience different outcomes depending on the area they work in). The most conservative estimates suggest that area-specific effects account for only 10 per cent of area disparities.
  • Despite many decades of policy intervention the places with the worst area effects have seen little catch-up with better places. There is no compelling evidence that initiatives such as the Regional Development Agencies, ‘clusters’ or targeting small businesses have affected catch-up.
  • Any catch-up in disadvantaged areas has been offset by a greater sorting effect of people, where for instance higher skilled people have moved to more productive areas. Wage disparities between areas are therefore persistent over time.
  • Area income averages are of little use as wellbeing indicators in themselves, without taking into consideration costs of living and local amenities. High nominal wages tend for instance to be offset by high house prices or low quality of life.

Policy relevance and implications

  • Policy should be assessed by impact on people, not places. In the recent past, policy has arguably been too heavily focused on public expenditure to turn around declining places, and paid too little attention to individuals, housing costs and amenity differences.
  • Skills policy issues need to be resolved, such as clarifying decision making and delivery, deciding whether focus should be on local employment needs or general skills, and training and education should be funded when newly skilled people move away from declining places.
  • ‘One size fits all’ policies for land use and housing are not beneficial for disadvantaged areas. Increasing housing supply in declining places with low house prices simply reduces relative house prices further, while increasing housing density has side effects on costs and congestion. National policies emphasising brownfield land, high density, city centres, mixed-use, and further building regulations increase the costs of new development which may disproportionately affect disadvantaged areas.
  • Policy should focus on encouraging labour market activity and removing barriers to mobility, by expanding housing supply and reducing costs of living in relatively successful places. This will require a softening of restrictive planning and national top-down guidelines, large enough incentives for local authorities and appropriate compensation for existing residents to ensure development is agreed.
  • Policy measures have traditionally focused on public expenditure to turn around declining places, but these policies have not been very successful. There is a need to identify priority areas of expenditure and consider more radical changes – such as reforming land use planning –to help address issues arising from spatial disparities.


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A Caltech Grad in a Caltech MOOC, Part 4 (updated 12/8/13)

picture of Harry KellerBy Harry Keller
Editor, Science Education

[Note: Harry, who holds a BS in chemistry from the California Institute of Techology and a PhD in analytical chemistry from Columbia University, is sharing his first MOOC experience in this series. See part 1, 2, 3 and 5. -Editor]

November 12, 2013

Week six was not an easy week. Some emergencies took away time I had expected to spend on the course. The material was interesting but difficult. The pace was rapid.

This week, we learned about the crucial issue of overfitting in machine learning and about its cure, regularization. These are not topics for the faint at heart because they go deep into the world of machine learning and involve a great deal of mathematics.

The homework was both hard and easy. Once again, I was tested on my programming ability more than on my understanding of the topics in a few of the questions. I’m not sure how one might create a course on machine learning that did not include writing software because machine learning, by definition, uses computer algorithms.

I find the homework deadlines both useful and frustrating. Were it not for the deadlines, I’d have plenty of higher-priority things to do and probably never get it done. However, I constantly have to deal with being unable to plumb the depths of the material or even complete the homework satisfactorily in the time available. This course certainly does not allow one to proceed at one’s own pace, although it does allow you to set your own schedule within the course calendar.

The mathematics continues to use the full panoply of mathematics symbols and expressions. Do not go near this course without a very good background in advanced mathematics: calculus, set theory, matrix algebra, and more.

I feel that I’m being asked to learn much more than I have to learn. This is supposed to be an introduction to machine learning. I’m rather intimidated by the prospect of an advanced course. Yet, the pearls of learning are there to be gathered, scattered among all of the mathematics, abstruse concepts, and software writing. This is not a mere aggregation of tools. This course provides a sound mathematical footing for every tool provided — if you can hack the math.

I had absolutely no time to even peek at the discussions this week but didn’t really have to because the material was clear enough, and the homework was also clear while being mostly tough. One or two questions were fairly easy to answer, but the rest took some work.

Looking at the answer key, I discovered that I shouldn’t have changed my answer to one of the questions, but I do not understand why. I still think I had the right answer the second time.

The final grade on the MOOC is not in yet, but I’m guaranteed a homework grade of at least a B and a course grade of a C at this point. The next lecture, on validation, looks like it will be one of the most valuable yet. I just wish I knew that I am learning everything well. With this sort of MOOC, that’s a real challenge.

[Update 12/8/13 – Harry submitted the following report on 11/18/13, but I didn’t see it in my mailbox until this morning. My apologies to Harry and to you, the readers. -Editor]

November 18, 2013

The lectures this week were very informative. The homework was another matter entirely. Possibly, I’ve topped out here, but there was a significant issue that should be addressed.

The course moved on to “support vector machines” or SVM. Three homework problems required use of a quadratic programming (QP) package. Any of you who took an MBA may remember linear programming (LP) from your operations research (OR) course. As you may imagine, QP is much more complex than LP. However, that is not the problem here. In my opinion, this course has a design flaw at this point as a MOOC.

Students should be able to find and use resources necessary for completion of the course. I did not see any mention of QP in the course write-up. Finding a QP package that works with my computer turned out the be too time-consuming (one that I found only works on Windows). Then, I would have to go through the installation process, learn to use the package with any quirks and odd interface pieces, and, finally, adapt it to the particular homework questions. So, I just did not do those three questions at all.

Five of the remaining questions required writing and debugging software. I did the writing and some cursory testing, but not the deep testing necessary for guaranteed success. My score reflected more on my software writing than on my understanding of content. Finally, two questions involved doing some mathematics. One of these I was able to complete quite satisfactorily. The other did not result in any of the answers provided. I reran my analysis several times and even dropped some of the assumptions I had made to see if I could get the answers to fit. The math gave a quartic formula to solve but with no odd powers. That form fit the multiple-choice answers nicely, but the numbers did not. Despite many reviews of the math, I was unable to make the match and so did not get that question correct either.

Obviously, I’m missing something but have no way to find out what. The discussion group did not help at all and seems to be rather inactive now. Does anyone remain in the MOOC? Can’t tell for sure, but I expect that the numbers are much smaller now than at the beginning.

Well, there’s just one more homework assignment. The next two lectures are on “kernel methods” and “radial basis techniques.” I don’t recognize either of those terms but soon will know what they mean. That will end week #8. Week #9 is the final exam hand-out week, and week #10 is the week for turning in the exam. Even with zeroes on both the last homework and the final, I pass with a C. I really don’t care about the grade because I’m auditing the course.

I have two purposes in taking this course. One is to learn about machine learning. The other is to experience a MOOC first-hand, one that involved a “hard” subject such as science, engineering, or math. I have accomplished my goals and will register one more entry in this diary of a Caltech MOOC if I can make it through the last two lectures. I don’t expect them to be easy based on the synopsis of their content. I hope at least to do the last homework. The final exam seems pointless, but if I can look at it, I will and will see if it reflects well what I should have learned.

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t Boys! Win a Weleda Organic Skin Survival Kit - Ethical Hedonist

Boys! Win a Weleda Organic Skin Survival Kit

May 15, 2018 in Competitions

Hello boys! It’s organic competition time for our most loyal readers. Men’s Fashion Week has just wowed London, with the focus on the eternal appeal of a man in uniform. Yes, Prince Harry, you are a global style icon, and your influence is all over the catwalks!

To celebrate, we have one Weleda organic men’s survival skincare kit from the LFW Model Zone to award to a dedicated reader and supporter via our social streams. The kit is worth just over £60.00 and is jam-packed with organic and plant-based skin hero creams and the very best invigorating, organic grooming elixirs to help you leap out of bed, rescue a kitten and be home in time to serenade us before dinner. Well, a girl can dream…. or stay on the sofa and watch Breakfast at Tiffany’s and Pretty Woman.

The kit includes Weleda’s iconic Skinfood, formulated in 1926, the same year Sir David Attenborough was born. Have we mentioned that an entire battalion of male icons are fans of Skinfood? They include: David Gandy, Andrew Cooper, actors Max Irons and Adam Garcia, television sports presenter Ore Oduba and Olympic equestrian champion William Fox-Pitt.

As well as Skin Food, The Men’s Model Zone goody bag also includes an invigorating Men’s Active Shower Gel, a recuperating Arnica Muscle Soak, a skin revitalising Evening Primrose Concentrate with aloe vera, plus samples sizes of zesty Citrus Body Wash, Aknedoron Cleansing Lotion for problem skin, Arnica Massage Oil and Arnica Sports Shower Gel.

To be in with a chance of winning the Weleda Organic Men’s Survival Kit, share this feature and make a comment. The winner will be announced next Wednesday. Good luck!

To Find out More about Weleda or to Purchase Products, please visit our official Weleda Shop   Every purchase helps to fund more ethical and social impact journalism.

Images from Men’s LFW Courtesy of Weleda UK.

about the author

Alison Jane Reid

Alison Jane Reid - Journalist, Editor & Emerald Princess of Slow, Sustainable Luxury Living - 18 year track record interviewing real icons for: The Times, The Lady, You, The Mirror and Country Life. Now leading her alluring fairtrade, emerald revolution - Don’t Miss Out - Have you joined The Ethical Hedonist set?

2 responses to “Boys! Win a Weleda Organic Skin Survival Kit”

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    This would be great for my husband, I would give him a pampering facial with these lovely products to convince him to look after his skin.

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text:
”I, wisdom, dwell with prudence, and I find knowledge and discretion. The fear of the LORD is to hate evil; Pride and arrogance and the evil way, and the perverted mouth, I hate. Counsel is mine and sound wisdom; I am understanding, power is mine. By me, kings reign and rulers decree justice. By me, princes rule; and nobles, all who judge rightly. I love those who love me; And those who diligently seek me will find me. Riches and honor are with me, enduring wealth and righteousness. My fruit is better than gold, even pure gold, and my yield than choicest silver. I walk in the way of righteousness, in the midst of the paths of justice, to endow those who love me with wealth, that I may fill their treasuries.” (Prov. 8:12-21, NASV)

Wisdom has built a palace supported on seven pillars, and has prepared a great banquet, and mixed the wines, and sent out her maidens inviting all to come. She calls from the busiest intersections in the city: ‘Come, you simple ones without good judgment; come to wisdom’s banquet and drink the wines that I have mixed. Leave behind your foolishness and begin to live; learn how to be wise’…

“Teach a wise man, and he will be the wiser; teach a good man, and he will learn more. For the reverence and fear of God are basic to all wisdom. Knowing God results in every other kind of understanding. ‘I, Wisdom, will make the hours of your day more profitable and the years of your life more fruitful’.” (Prov. 9:1-6; 9-11, Living Bible)

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Small Farmtable Plank

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The elongated shape of these reclaimed timber planks make them ideal as a table centerpiece. Used for decoration or as a wood serving plank for food, the farmtable plank provides the perfect amount of surface space. Crafted from old wood planks salvaged from 19th century buildings slated for renovation, this adaptable board is sure to make a statement.

This decorative piece is hand-crafted from reclaimed wood. Due to the nature of the found beams, no piece will be perfectly identical and will contain varying crevices and splits within the wood, embracing its organic beauty even further.

Length: 56 cm Width: 25 cm Height: 5cm Weight: 0kg