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Start your international adventure and complete your studies at the same time with Study Abroad. See, taste, and hear the world without leaving campus at one of our many International Education Week events November 16-20, 2015. Visit for a full schedule of events Abbotsford campus Nov 16: Student Union Building — Great Hall, 11:30 […]

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Search Unity

Welcome to the big bad world of advertising. As a game developer, advertising can be a little overwhelming. How do I make money? How do I acquire users? What do all of those weird acronyms even mean?

Let’s take a step back and look at look at both sides of the game advertising coin:

  • Monetizing your game by displaying ads for other products within your game.

  • Advertising your game in order to acquire users.

Monetization – Displaying ads inside your game

There are, of course, several strategies you can employ to make money from your game – by displaying ads, by using in-app purchases and so on. These strategies aren’t necessarily exclusive. Games that feature in-app purchases often display ads as a complementary revenue source. Games without in-app purchases can generate significant revenue if they have sufficient numbers of users.

If you decide to display ads within your game, you’ll become what’s known within the industry as a publisher making inventory (the facility to display ads within your game) available to advertisers.

Advertisers will look to target particular player demographics (players with specific characteristics, those living in a particular region of the world, for example). In order to connect you as a publisher with advertisers who find your players particularly attractive, you’ll need the services of an advertising network.

Advertising networks, such as Unity Ads (currently, probably the fastest-growing Game Ad network in the world) receive money from advertisers for providing them with inventory. Ad networks use algorithms to determine when it’s relevant to display a particular advert within a given game, both to match up advertisers’ demographic requirements with a particular game’s players and, more importantly, to optimize the chances of players clicking ads.

If you’re considering becoming a publisher and making advertising inventory available within your game, there are a number of strategies you can employ to ensure that your users don’t find those ads intrusive.

A particularly successful one, in our experience, is linking ad views to in-game rewards (coins and the like). More on how best to integrate ads into your game in a later post…

Unity Ads in Crossy Road

Advertising – Acquiring users through in-game ads

Every developer needs players for their game, but not every developer knows if spending time and money on advertising makes sense. If you’re considering advertising your game, the first thing you need to work out is how much each player is worth to you.

If your game makes a relatively large amount of money per player from in-game purchases or ads you display inside your game, using advertising to acquire new users may well make sense.

If the cost per install of advertising your game is less than the amount of revenue you make from each install the difference between the two is pure profit. In the jargon, this is expressed as follows:

ARPU – Average Revenue Per User

        Each user you bring in typically brings in X dollars in revenue

CPI – Cost Per Install

Acquiring a new user through advertising, will cost you Y dollars.

        ARPU – CPI = Profit

Once you really get into advertising, there’s a lot more to discuss: advertising creatives, optimization, targeting… we’ll go into all of that in future blog posts.

Final screen of an ad from Crossy Road

Unity Ads

Crossy Road developers Hipster Whale chose to monetize their game by publishing ads (amongst other things). With Unity Ads, they were able to generate over $1 Million in revenue in just a few weeks.

Getting started with Unity Ads is very simple – just import the free Unity Ads plugin from the Asset Store and you’re good to go!

20 replies on “An introduction to advertising”

am i allowed to use this together with admob?

i do not want to lose my banners and as they are not supported,
but i do want the Click and watch reward system.
i would like to know if if i am allowed to use both in the same game?

friednly greetings,

You can ask on the Playmaker forum.
Unity themselfs has no plans yet to support Playmaker (as far as i know)

There are already some Playmaker actions for it on the playmaker forums but still lacking.
if you ask some specific actions for it on the action request page i am sure some people will help out :)

Friendly greetings,

I believe Unity Ads doesn’t support banners at the moment. Is this planned? And what are the Unity’s team’s thoughts on ad-banners? Do you think it’s a good way of advertising in game, or should full-screen ads always be used?

While I’m not a big fan of advertising I guess it’s a necessary evil in this world … so I’d like to add one more voice to making this multiplatform as much as possible. iOS and Android is a great start – but Web player and WebGL are definitely quite important as well, and Blackberry / Windows Phone 8 / Windows Store Apps also shouldn’t be missing. When all that is available, adding this to standalones should be trivial. With consoles, I guess that depends on whether Sony/Nintendo/Microsoft even want ads in their console games … but if they do, it should be available. Keep Unity multiplatform ;-)

Hello Developers,

Thanks to Unity again for another tool “nice ad serving network”.
It entegrates to our game very quickly with a simple, lightweight sdk.
Consept of serving the ad is very user friendly, it merges to application smoothly, did not effect on game art and game play.
Dedicated support team is a plus for this ad network. Something like, sitting next to you when developing.

As Applifier before Unity Ads, we used to support Facebook.

Currently the only platforms we support are iOS and Android, with the iTunes App Store and Google Play Store being the target storefronts for advertising. We don’t have plans at the moment to bring back support for Facebook, but we are looking to expand our support to include additional mobile platforms and store fronts. For the moment though, our focus is to make Unity Ads the best it can be on iOS and Android.

Keep an eye on the blog. We’ll be announcing any new developments with Unity Ads here.

I couldn’t find function to hide banner after ads load. should i just use the deprecate one from documentation?

Unity Ads doesn’t support banner ads. If you’re still experiencing an issue with this, could you start a post in the Unity Ads forum and provide a copy of your integration code? Thanks!

These “Video Playback Error” messages typically appear under poor network conditions. Connection is either too slow, or there’s too much packet loss. The message can also appear if your device is doing background downloads that force shared bandwidth, such as updates.

We have made improvements to how videos are preloaded, however are still working to improve network error handling. Keep an eye out for updates as we will be making notes of this in the change logs.

Comments are closed.

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Search Unity

Tag archives: SHoP Architects

How Unity Reflect solves challenges in interactive visualization

October 23, 2019

We invited award-winning architecture firm SHoP Architects to share their early impressions of our new product Unity Reflect in our latest w... Read more

Connecting design and construction with Unity Reflect

September 25, 20195

Check out the first project leveraging Unity’s new architecture, engineering, and construction (AEC) product, Unity Reflect. Designed by awa... Read more


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I’m over at the Intel Developer Forum this week and blogging over at Intel’s IDF blog. Over the next day or two, I’ll also try to touch on some recent VMware-Intel developments, including Extended VMotion and NetQueue.

Link: IDF@Intel · RAS and virtual infrastructure: keeping all your virtual eggs safe.

Rich Brunner from VMware touched on a number of topics, but the basic challenge he talked about is the “all your eggs in one basket” problem as we build the datacenter of the future. As CPUs become more capable, virtual machine density becomes higher. Imagine a future 8-way server, with each processor having 16 cores (I said future), and 8 virtual machines on each core. That’s 8 x 16 x 8 = 1024 virtual machines on this hypothetical future piece of hardware. In this future, one memory error can crash the whole physical server, bringing down 1024 virtual machines. Yes, you will have your second hot server standing by, but it seems like we should be able to do better than crashing all 1024 virtual machines for an itty bitty memory error.


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Hello! Ladies and Gentlemen, I happily welcome you all to GV’s Talk – a series of interview with inspiring people across the globe.

Gokul: Welcome to GV’s Talk, Nada!

Let’s Kickstart the interview.

An Abra ride through the Dubai creek.

1) How was the whole idea of Wanderwithnada born? That initial spark?

Nada – I almost always have friends visiting Dubai for vacation or on business travel who I love to show around. We usually wander all over the city exploring all of Dubai’s bucket list experiences and its historic sights which have given the city its own unique flavour. I was always fascinated by the city, and so to watch my friends experiencing countless moments of ‘oohs’ and ‘ahhs’ and amazement at the city’s diversity of cultures, this was an eye-opening moment for me. So I worked on finding a way to make those experiences accessible to other culturally curious travellers who travel the world, seeking educational and interactive adventures.

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Nada with her fellow wanderers

2) What makes Wanderwithnada stand out from the rest?

Nada – Wander With Nada is all about creating and capturing moments of culture, people, and authenticity in unexpected places. The tour experiences offered are unique in the way they are designed to be transformative to the traveller. Guests who arrive will see, learn, interact, and later depart with an expanded worldview. This is where the innovation lies, and falls far from the standardized tour offerings which may be targeted towards bulk travellers, and are designed to be more of the ‘point-and-see’ type which is often less informative and less personalized.

Pic (7)
Some scenes from the bustling souks of Dubai.

3) Your favourite part of the city?

Nada – Dubai is a city brimming with gorgeous sights, architecture and culture spread out in both its old and new districts. I find that its magic is best captured from the heart of the city: the Dubai Creek.

Pic (4)
A staircase of stacked books.

4) How do you see Dubai in the next 20 years?

Nada – It’s hard to even imagine tomorrow let alone the next 20 years. The city’s growth is unrivalled in terms of its gravity and velocity. I often joke around saying that we’re going to be living like The Jetsons in a futuristic city with flying cars and jetpacks, but some of these technologies are actually real and are in development today. So who knows? In 20 years, we could be living our very own actual version of the show.

Pic (2)
Some snaps from Nada’s travel diaries in Europe.

5) Being a woman entrepreneur- How do you feel about it?

Nada – Female entrepreneurs are founding companies at an increasing rate across the world, and the MENA region is no exception. I think that starting the business here in the UAE was an advantage that many others in the industry may not have, simply because of the country’s focus on empowering individuals, whether they are women, men, or youth and ensuring that everyone is treated equally and fairly. That certainly levels the playing field. There are still a few bumps that I experience along the road which I manage to resolve simply because of my perseverance, but some shouldn’t be there in the first place. Hence why dedication is crucial.

Pic (3)
That majesty in architecture!

6) The biggest challenge that came your way in building Wanderwithnada and how you overcome?

Nada – Challenges come in various shapes and forms. When you’re facing one, it often seems like the biggest thing you’ve ever had to tackle. So looking back, I’d say I’ve had several big challenges which I’ve worked to overcome throughout the different stages of the business. My best advice, in this case, is to not rely exclusively on your own opinions and expertise but to also seek others from more experienced individuals to avoid being blindsided.

Pic (6)
Alps, greenery and some fresh air!

7) The real essence of walking tours?

Nada – There’s nothing like experiencing a city on foot and immersing yourself in the local way of life topped with a dramatic narrative along the way.

Pic (5)
London calling!
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Her wanderers enjoying the Abra ride.

8)  The fairy question! If a fairy grants you a wish. What would you ask for?

Nada – Ask the fairy never to let me give in to any fears so that I can keep following the yellow brick road.

Pic (10)
At the gateway of the Dubai Hindu temple street in the Old Creek.

9) A message to the upcoming woman entrepreneurs in Dubai? How can they find assistance and guidance?

Nada – With any entrepreneur, I think the best way to find assistance and guidance is to seek a mentor(s) who is from outside your usual circle. Target individuals who have skills that you seek and spend time learning from them. Keep in mind that they’re not there to give you answers and solutions to the problems that you may be experiencing, but to share their expertise and even play the devil’s advocate and encourage you to become curious along every step of the way.

Pic (9)
Wanderers trying out the traditional Arabic dress on her tour.

10) Wanderwithnada – Future expectations?

Nada – Being in this industry and city, the word ‘future’ isn’t 3 or 5 years down the line. It’s tomorrow. So I see the next day as an opportunity for growth. My growth plan centres on my vision for the company which is to provide immersive cultural experiences. This entails capturing a wider share of the market, offering a wider variety of local experiences, expanding the brand’s footprint into other emirates, and investing in a wider portfolio of services that are a part of the tourism industry.

Pic (11)
The beauty of the Dubai skyline.

Thank you so much for having your time Kristin. Wish you all the best in your future endeavours.

You can follow Nada on her Instagram handle.

Instagram: Wander With Nada

Don’t forget to watch her mini travel series telecasted on CNN Arabic named ‘Tajawal Ma’a Nada’.

To book walking tours with Wander With Nada in Dubai !! Just head onto this website:

Hola! So keep reading as I bring new guests to the hot seat of GV’s Talk. You can also write to me on for business inquiries and suggestions.

Make sure you also follow me on my Instagram, Facebook Page & YouTube Channel.

Bedouin Market (Nairiyah)

Bedouin Market (Nairiyah)

After a long 7 hours drive all the way from Ad Dammam (740 Kms app) it was a great relief to reach our destination.The land actually surprised me,as we came closer and closer the deserts started to disappear and then come the short bushes arising from the soil beneath.When your cruising at a speed of 110 Km/hr it could be wonderful to see this transformation.Slowly it started to get higher and higher and the wind became cooler and cooler…… then what i saw was hays and vast farms spreading over acres of land,turning my concept of the kingdom upside down.I never knew the kingdom could have this much of greenery !!

Through The Deserts……

As you move along the deserts you could see piles of sands one above the other spread to the infinity. The movement of the sands is very pleasant to see, nobody could ever make them as the landmarks because they keep moving from one place to other or even disappear.  The wind would be very strong on the highways , you could here the whooshing sound of the wind from inside the cabin of the car with is entirely closed and air-conditioned.You could even hear the pieces of sand hitting on the car’s body making a rattling sound.Due to this it is very advisable to wax your car for desert drives.The mirages actually gives us a feeling of driving into a water source which would disappear without leaving a sign of it as you approach them.It is really cool to take the snaps of the deserts as well as the small oasis. We are pacing at 140 Km/hr which is actually above the speed limit.The speed limit across the kingdom is 120 Km/hr but still you can find when the car moving towards one side….driver as to be very cautioned………..


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56 Years Young

Well, wouldn’t you just know it.

I return from the Holidays to find we’re finally having a debate about ageism in advertising. And a damn serious one, too, by the looks of it.

It’s about bloody time.

Naturally, in the two-cent saloon of public opinion I’ve got a dollar fifty to spend, so here’s my take on the various whys, whats, and wherefores.

The concerted eradication of the lesser-spotted senior creative has been going unchallenged for more than a decade now. Aside from the glib cliché that “Advertising is a young person’s game,” the boilerplate excuse for this sorry state of affairs has been the digital revolution and the pernicious notion that anyone over 40 or, God forbid, 50, must be flummoxed by it all. The whole shebang is just too much for our ageing analog minds to grasp.

A handy piece of nonsense that I hope to bury over the next few paragraphs.

To be clear:

There is not a single thing about digital, social, mobile, or content that scares me, worries me, frightens me or otherwise gives me the heebie-jeebies.

I have a clear understanding of how it works and, unlike most of its acolytes, know with absolute certainty why it doesn’t most of the time.

And I’m pretty sure a vast slew of ad people of a certain vintage would agree with me.

The only thing that bewilders me about the digital circus is the wholesale acceptance of its supposed magical properties and the outright refusal to countenance anything that might gainsay it. That being said, here’s what’s really driving our ongoing preference for young over old.

First, there’s the optics. A creative department filled with young guns supporting beards, tats, and Bluetooth headsets, looks a whole lot more on-it and of-the-moment than one stacked to the rafters with receding hairlines, expanding girths and mandatory reading glasses. For those of us getting up in years, this is undoubtedly the cruelest consequence of the passage of time.

Then there’s the money. Younger means cheaper. Why pay top dollar oldie prices when you can hire raw talent with bags of potential for half and get away with it? If the client doesn’t notice, who cares?

This double whammy has resulted in the gutting of an entire stratum of our business – the senior pro with 25+ years of experience under his or her belt.

There are so many reasons why this is a terrible idea.

Let’s start with the nature of the advertising audience: It’s getting older, more affluent and more influential. The oldies have disposable income out the wazoo. Might it not be a good idea to have some of their peers creating the ads for them?

Then there’s the obvious hypocrisy of creating diversity and inclusion campaigns for our clients while simultaneously turning a blind eye to ageist practices in our own back yard. An excellent opportunity to lead by example that’s, naturally, been missed.

The third is the effect an absence of senior people has on the quality of the work we ultimately create. I’m sorry, folks, but it’s increasingly taking a nose-dive into the dirt.

Today’s twenty-somethings are sorely missing what I had when I was their age – namely, the presence of a couple of old farts who had seen most everything before and weren’t afraid to share a few secrets. Occasionally, this would manifest itself as an open piece of advice (“Yeah, I wouldn’t do that if I were you”); more often though it was learning through proximity: You can learn a lot from merely observing someone who knows what they’re doing,

No one doubts that times change and that the younger generation must inevitably replace the one that came before it.

But experience never gets old, and we jettison those steeped in the ways of the business too readily at our peril.

Do so if you must, but don’t say it’s because the old guard is out of its depth, or doesn’t grasp the latest leaps forward.

We know all too well how the game works.

And better than you might think.

Nevertheless, I’m glad we’re at last having a meaningful conversation.

Long may it rage.

Let the change in attitudes begin.

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7 thoughts on “56 Years Young

  1. Well written. Personally, imho and taking the reality of the countries I’ve lived and worked (Brazil and Chile), I see this more as a salary down-sizing issue to reach the goals of a dying industry than ageism. But the cause doesn’t change the problem. Yes, advertising has never been so sadly bad both in creativity and results. Hope we can find a way to fix it before it’s too late (is it already?).
    Thanks for the inspiration again 🙂

  2. I love this. So relevant, and let’s forge the new future for our age, complete with the wisdom we can impart on other generations!

  3. Well said.

    Unfortunately, many in our industry are more concerned with signaling that they are “cutting edge” instead of delivering results. Last week I read a Marketing Week article that quoted the CMO of a very large brand as saying, “Nowadays, commerce is a by-product of engagement.”

    Shouldn’t commerce be the end product, the goal of advertising and marketing?

  4. Unfortunately I have seen that nose dive into the dirt, there are a lot of talented younger people, but they are not given the boundaries or guidance to work within, sadly it is mostly quick fixes without testing and development, and yes the client and the end user/viewer does notice the difference, even if they don’t quiet understand why. The client won’t feel pride in the work they commissioned and that will be sore for them, they won’t have much trust second time around, causing more probing, questioning which will confuse and dilute. The younger designers will panic and it all goes to shit pretty quickly. The director will turn around and look bemused wondering what happened to the account.

  5. Young Neph; speaking as an old fart~ thank you for this.

    Bravo, hear, hear, (or is it here, here, never knew.)

    Years ago, I did a workshop on the growing importance of social media to brands.

    Afterwards, a Twenty, could have been Thirtysomething came up to me and thanked me for a great presentation, and asked me a question, somewhat hesitantly.

    He said, something like”…you know your stuff, I learned a lot, but surely Social Media is a thing for the young.

    I told him, (with a previously rehearsed ad-lib) “You got the adjective wrong son. It’s for the YOUTHFUL. And you can be youthful at any age and an old fuck at any age too.”

    It’s both the attitude and the judgement smade about that’s the problem.

    Especially if your an old fuck, in a young body, with a beard, tats and bluetooth mindset.

    1. Well said, Mike, and very true.

      You and I have the mindest of a 25 year-old and the benefit of 30+ years experience.

      Together that comes to a total of 55+ years of invaluable knowledge and craft.

      Would that more people recognized it as such.

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Darty: Dynamics AX Implementation

  • Project Description

    Implementation of group standard after competitors enterprise acquisition.

    About the client

    Darty Spain operated on the Spanish consumer electronics market and provided services to customers in 72 stores and their e-shop. The annual revenue was 134 million euros.

    Gathering of requests, gap analysis, data migration, testing, training, infrastructure layout, HW dimensioning and installation, performance tuning, project management. After implementation transition to standard support and continuous development.

    “ We decided for Blue Dynamic due to their 24/7 constant support and their team experience. Thanks to Blue Dynamic products quality we achieved reduction of costs on ICT while improving ICT processes in the company at the same time. The big advantage of Blue Dynamic is their stress on customer’s business.”

    — Nicola Campio, CFO, Darty Italy

    MS Dynamics AX, MS SQL, MS Windows Server

    01/2010 – 10/2010

    Scope of work

    550 MD


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Want to join Blue? Give us a shout and let us know how you can help.

Incredible People Make Incredible Companies

Bigfoot Media is an extremely motivated, fast-paced, and exciting company based out of Greenville, South Carolina. We take pride in our work and share the excitement of our clients success with all of our employees. Bigfoot is a team-oriented company that cultivates fresh ideas, out of the box thinking, and new ways to help change the way marketing is done. Our people are what make this company great.

We’re always looking for talented SEO Managers & Specialists, SEM/PPC Experts, Sales Reps & Executives, Web Designers & Developers, and Graphic Designers. Our team is comprised of disciplined, creative, and self-motivated individuals who have the initiative to go the extra mile.

Our marketing firm is looking for a professional web designer with experience in WordPress content management systems to assist with our website design projects. We’re looking for a candidate who has created and maintained functional, attractive websites for companies and has a great portfolio. We want to talk to you if your portfolio includes clean, modern, responsive websites with excellent navigational structures and detailed linking. If you stay current with the latest in web design and development trends, you’d be a great fit for this position. This position would begin part time to ensure a good fit between the candidate and our company. Afterwards, we would discuss full-time employment is there is a good fit for both.

  • Maintain and update all plugins for website
  • Implement and maintain high-quality SEO policies and incorporate them with content produced for the website
  • Remove any “dead” links immediately and respond to issues with site functionality
  • Create mock-ups for proposed project pages and update them as needed
  • Managing web design projects efficiently from start to finish.
  • Plans site design by clarifying goals; designing functionality.
  • Develops site navigation by categorizing content; funneling traffic through content.
  • Develops site content and graphics by coordinating with copywriters and graphic artists; designing images, icons, banners, audio enhancements, etc.
  • Protects site by designing and installing security precautions.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Provides information by collecting, analyzing, and summarizing data and trends.

  • Proven work experience as a web designer using WordPress, Plugins, & cPanel Hosting
  • Demonstrable graphic design skills with a strong portfolio
  • Solid experience in creating wireframes, storyboards, user flows, process flows and sitemaps
  • Proficiency in HTML, CSS and JavaScript for rapid prototyping
  • Ability to solve problems creatively and effectively
  • Proficient with Adobe Creative Suite, WordPress, Plugins, Google Apps, Google Analytics, Wireframing Tools
  • Up-to-date with the latest Web trends, techniques and technologies

Feel like you would make a great addition to the team? Shoot us an email at with your portfolio and resume.

Bigfoot Media is seeking an experienced SEM/PPC Manager to join our innovative digital marketing agency in downtown Greenville, SC.

This position is responsible for researching, developing and optimizing every aspect of our clients’ search engine marketing (SEM) campaigns. This includes managing keyword research and bids, creating ad copy, formulating and managing our clients’ pay-per-click (PPC) budgets, analyzing and reporting results and occasional direct consultation with clients.

Candidates will have experience in Google AdWords Search Network and Display Network. Preference will be given to those candidates with Google AdWords certification. Video pre-roll campaign implementation & Google Analytics a plus.

• Provide SEM performance data as needed to Account Executives

• Optimize campaigns for best performance, working with Creative Teams in the development of timelines, creative materials and digital assets required for campaign implementation.

• Account Creation & Setup for New Clients

• Build new campaigns for existing clients

• Assist and/or develop/initiate Creative Production Requests

• Maintain relationships with production and creative staff

• Monitor and report competitive spending for assigned markets

• Develop meeting content and help write presentations

• Have an intermediate understanding of digital media and Google Analytics

• Have an intermediate understanding of SEO

• Thoroughly understand legal/disclaimers and adhere to them with all work

• Develop and deploy optimal SEM strategies

• 4-year degree in Advertising, Marketing, Communications, or equivalent relevant experience

• Minimum of 2 years’ experience in Google AdWords Search Network (essential)

• Intermediate skills utilizing word processing and worksheet products and Google Drive

• Google AdWords certification (preferred)

• Video pre-roll campaign implementation

• Google Analytics + Conversion Tracking

Careers at Bigfoot Media offer a competitive compensation package. In addition to paid time off, the Company provides seven paid holidays per year.

Summer 2018 (4-Months) May-August

Bigfoot Media is seeking 1-3 people for marketing internships to help market our products, improve SEO, and drive inbound leads through our clients’ websites, targeted advertising,marketing campaigns, and events.

This is a fantastic opportunity to play a crucial role in the fast and exciting growth of our business. We are also offering an incredible chance to learn about the latest marketing methods and strategies online. Technology changes quickly, but we change quicker in keeping up to date with cutting edge strategies for helping businesses market their services/products.

If you want a part time internship where you can work remotely without ever having to leave your home, then this is the perfect chance for you learn about the incredible world of inbound marketing.

We work extremely hard, at an incredibly fast pace and we expect the best. But if you’re up for the challenge, this will be a fun, rewarding and an amazing opportunity to learn, contribute and potentially join our great team permanently.

Feel like you would make a great addition to the team? Shoot us an email at

  • Other comments, portfolio links, etc..


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Blue Raven Sponsors Bendigo Bank Project

11 January 2017 Editor 761 No Comments

The Wangaratta Branch of the Bendigo Bank recently held a major fundraiser for the Wangaratta & District Specialist School to help raise much needed funds for the local kids.

Blue Raven Enterprises was approached by the fundraiser organising committee for a donation toward the silent auction portion of the event.

Andrew took inspiration from the industrial art deco (in-deco) movement and designed a gold and black wall piece that would create a statement in any room.

Bendigo Branch Manager Michelle Kennedy was thrilled with the donation and the very successful trivia night raised over $5000 for the Special School.

Related Projects It`s Can Be Useful

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Salidroside alleviates oxidative stress in the liver with non- alcoholic steatohepatitis in rats

Nonalcoholic steatohepatitis (NASH) is characterized by fat accumulation in the hepatocyte, inflammation, liver cell injury, and varying degrees of fibrosis, and can lead to oxidative stress in liver. Here, we investigated whether Salidroside, a natural phenolic antioxidant product, can protect rat from liver injury during NASH.

NASH model was established by feeding the male SD rats with high-fat and high-cholesterol diet for 14 weeks. Four groups of male SD rats including, normal diet control group, NASH model group, and Salidroside treatment group with150mg/kg and 300 mg/kg respectively, were studied. Salidroside was given by oral administration to NASH in rats from 9 weeks to 14 weeks. At the end of 14 weeks, liver and serum were harvested, and the liver injury, oxidative stress and histological features were evaluated.

NASH rats exhibited significant increases in the following parameters as compared to normal diet control rats: fat droplets with foci of inflammatory cell infiltration in the liver. ALT, AST in serum and TG, TC in hepatocyte elevated. Oxidative responsive genes including CYP2E1 and Nox2 increased. Additionally, NASH model decreased antioxidant enzymes SOD, GSH, GPX, and CAT in the liver due to their rapid depletion after battling against oxidative stress. Compared to NASH model group, treatment rats with Salidroside effectively reduced lipid accumulation, inhibited liver injury in a does-dependent manner. Salidroside treatment restored antioxidant enzyme levels, inhibited expression of CYP2E1 and Nox2 mRNA in liver, which prevented the initial step of generating free radicals from NASH.

The data presented here show that oral administration of Salidroside prevented liver injury in the NASH model, likely through exerting antioxidant actions to suppress oxidative stress and the free radical–generating CYP2E1 enzyme, Nox2 in liver.

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Nonalcoholic steatohepatitis (NASH) is the progressive form of nonalcoholic fatty liver disease (NAFLD) and features of NASH on liver biopsy include steatosis, inflammation and varying degrees of fibrosis [1]. NASH is associated with obesity, type 2 diabetes and metabolic syndrome, and its increasing prevalence and clinical severity. Thus it is quickly becoming a significant public health concern [2].

While a variety of factors are involved in NASH development and pathogenesis, it is well-accepted that the development of NASH follows a two-hit model [3]. The “1st Hit” involves excess lipid accumulation in the liver, which sensitizes the liver to the “2nd Hit”. The “2nd Hit” involves inflammation, oxidative stress, liver damage and fibrosis. This two-hit hypothesis is helpful in understanding processes that contribute to development and progression of NASH, the risk factors and underlying cellular and molecular mechanisms in NASH development remain largely undefined, which has limited the development of therapies to prevent/treat NAFLD/NASH.

Oxidative stress is thought to be a major contributor to the pathogenesis and progression of NASH [4]. Oxidative stress has been defined as an imbalance between oxidants and antioxidants in favor of the former, resulting in an overall increase in cellular levels of reactive oxygen species (ROS) [5]. In patients with histopathologically progressive NASH, production of antioxidants is reduced, and the total antioxidant capacity is apparently insufficient to compensate for oxidative stress [6]. Therefore, it is speculated that agents, such as vitamin E, that promote cellular antioxidant defense activity are likely to have therapeutic potentials in NASH prevention/treatment [7].

Salidroside (SDS, p-hydroxyphenethyl-b-D-glucoside) is a natural phenolic secondary metabolite from Rhodiola rosea L, which has been used as a herbal medicine for centuries. Salidroside, in particular, has potent antioxidation activities [8, 9]. Moreover, recent studies have shown that SDS has a great protective efficacy on liver disease via its antioxidant activities [1012]. However, whether SDS can provide protection against NASH with oxidative stress remains unknown. Therefore, in this study, we used a liver oxidative stress model induced by high-fat and high-cholesterol (HFHC) diet in rats and evaluated the protective effects of SDS on NASH.

Salidroside [purity > 98] was provided by Sciphar Hi-tech Industry Co., Ltd, Shanxi, China, and were diluted in distilled water before use. High-fat and high-cholesterol (HFHC) diet (containing 15 % lard, 2 % cholesterol and 83 % normal diet) was provided by Department of Digestive Physiology at Dalian Medical University. Triglycerides (TG), Total cholesterol (TC) and malondialdehyde (MDA), glutathione (GSH) as well as superoxide dismutase (SOD), glutathione peroxidase (GPX), catalase (CAT) commercial testing kits were bought from JianCheng Bioengineering Institute, Nanjing, China.

Male SD rats, weighing 140–160 g, 6 weeks of age, were provided by the Laboratory Animal Center at Dalian Medical University. Rats were housed individually. A normal laboratory diet and water were available ad libitum. The animal room was maintained at constant temperature of 23 ± 1 °C and 50 % relative humidity with a 12 h (7:00 a.m.–7:00 p.m.) light/dark cycle. Food was removed the night before the experiment. All experimental procedures were examined and approved by the Animal Care and Use Committee of Dalian Medical University (Dalian, China) and performed in strict accordance with the People’s Republic of China Legislation Regarding the Use and Care of Laboratory Animals. After 1 week on the normal diet, 40 animals were randomly divided into 4 groups:normal diet control rats (n = 10): rats were fed with normal diet for 14 weeks; NASH model group (n = 10): rats were fed with HFHC diet for 14 weeks; SDS-treated rats (n = 10, two groups): rats were fed with HFHC diet for 14 weeks with a daily oral feeding of SDS 150 mg/kg and 300 mg/kg respectively by intragastric (i.g.) gavage from 9 weeks to 14 weeks. After the end of 14 weeks, all rats were anesthetized at 24 h after the last treatment. Blood was collected by cervical decapitation and centrifuged at 1500 g for 20 min at 4 °C to obtain serum. Liver tissue was homogenized in ice-cold PBS buffer and centrifuged at 1800 g for 10 min at 4 °C to precipitate the insoluble material, and the supernatant was used in the following assays.

Evaluation of liver pathology

Liver tissue sample from each rat were fixed in 10 % phosphate-buffered formalin, and then embedded in paraffin blocks. Five-micrometer tissue sections were cut and stained with hematoxylin and eosin (H&E) for histological analysis (NAS scoring) [13] under light microscope (Nikon, Japan). Briefly, the NAS score was aggregated from 4 semi-quantitative sub-scores: steatosis (0–3), lobular inflammation (0–2), hepatocellular ballooning (0–2), and fibrosis (0–4).

Serum biochemical test

Alanine aminotransferase (ALT) and aspartate aminotransferase (AST) in serum were used as indicators of hepatocyte function and injury. ALT and AST levels were measured by a Bayer 1650 automatic analyzer (Germany).

Triglyceride, total cholesterol detection in hepatocytes

For the determination of total cholesterol and triglycerides, liver samples (100 mg) were homogenized, and lipids were extracted with 2 ml of chloroform and methanol (2:1), as described by Folch et al [14]. Lipids were dissolved in 2 % Triton X-100 (Sigma, St. Louis, MO), as described by Carr et al [15]. Hepatic triglyceride and cholesterol levels were determined using commercially available reagents.

Lipid peroxidation and antioxidative enzyme activity in liver

Malondialdehyde (MDA) and the enzymatic activities of superoxide dismutase (SOD), glutathione peroxidase (GPX), glutathione (GSH) as well as catalase (CAT) in liver were measured using commercial testing kits according to the manufacturer’s instructions. MDA and GSH levels are expressed as nmol/mg protein and mg/g protein, respectively. The enzymatic activity of the SOD, GPX, and CAT are expressed as U/mg protein.

RNA isolation and quantitative real-time PCR analysis

CYP2E1 and NOX2 mRNA expression were tested by Quantitative Real-Time PCR. Total RNA was extracted from liver tissue samples by the TRIzol kit (Gibco/Life Technologies) according to the manufacturer’s protocol. The RNA was then reverse-transcribed to cDNA using the Super-Script II (Invitrogen) and the target genes were amplified using Power SYBR Green PCR Master Mix reagent (Applied Biosystems). The amplification was performed in real-time PCR system (Applied Biosystems) and a modified PCR cycles were used as following: initial denaturation at 95 °C for 2 min, followed by 35 cycles were performed at 95 °C for 30 s and 60 °C for 30 s. The housekeeping gene β-actin was used as an internal control, and gene-specific mRNA expression was normalized agains β-actin expression. Relative quantification by the 2−ΔΔCT method was realized by comparing to control groups (The sequences for the primers used for Real time PCR: CYP2E1, GenBank ID: NM_031543, Forward-GACTGTGGCCGACCTGTT, Reverse- ACTACGACTGTGCCCTTGG; NOX2, GenBank ID: NM_001128123, Forward-TCAAGTGTCCCCAGGTATCC, Reverse-CTTCACTGG CTGTACCAAAGG; β-actin Forward-TGTCACCAACTGGGACGATA, Reverse- AACACA GCCTGG ATGGC AC).

Statistical analyses

Differences among groups were examined by one-way ANOVA followed by Tukey-Kramer multiple comparison tests. Values are expressed as the mean ± SD. A value of P < 0.05 was considered statistically significant. All statistical analysis was performed by using SPSS software (version 11.0, SPSS, Inc.).

Treatment with SDS prevents NASH-liver injury and steatosis

To study the protective effects of SDS, we established a HFHC diet-induced NASH rats model. As shown in Fig. 1, liver steatosis that affected a large number of hepatocytes with foci of inflammatory cell infiltration throughout the lobule (arrow) was observed in H&E stained liver sections from HFHC diet rats. In contrast, the liver sections were normal from normal control rats (Fig. 1a, b). Also, significantly increased serum ALT, AST (Fig. 2a, b) and liver TG, TC were detected in HFHC diet rats (Fig. 2c, d). These results indicate that a three-weeks HFHC diet feeding sufficiently induced NASH in rats. Importantly, compared to NASH model group, a dramatic reduction both in lipid droplets and in the inflammatory infiltration were detected in the liver from SDS-treated group (Fig. 1c). Consistent to the observations from H&E staining, the average NASH scores were significantly reduced in HFHC diet rats (Fig. 1d). In addition, the levels of ALT, AST in the serum and TG, TC in the hepatocyte also decreased in the SDS-treated group when compared with those in the NASH model group, and SDS inhibited the levels of ALT, AST, TG and TC in a dose-dependent manner (Fig. 2a-d). These results demonstrate that SDS is an potential agent for prevention of rat from HFHC diet -induced NASH.

Fig. 1

SDS improved histological features of NASH (1A-1C)- induced by high-fat and high-cholesterol diet in rats (a: normal H&E 100x magnification; b: NASH model H&E 100x magnification; c: SDS 300 mg/kg. H&E 100x magnification) and NAS score (1d). (Data are mean + SD, n = 10 per group. ##P < 0.01 compared to normal control; **P < 0.01 compared to NASH model)

Fig. 2

SDS (150 mg/kg and 300 mg/kg) dose-dependent decreased ALT (2a), AST (2b) in the serum and TG (2c), TC (2d) in the hepatocyte of NASH-induced by high-fat and high-cholesterol diet in rats. (Data are mean + SD, n = 10 per group. ##P < 0.01 compared to normal control; *P < 0.05, **P < 0.01 compared to NASH model)

SDS suppress liver injury–induced oxidative stress mediators

The imbalance between oxidative and anti-oxidative stress response has been well accepted as a critical pathogenic factor for NASH development. As SDS has an antioxidative activity, we speculated that SDS may protect rat from NASH through this antioxidative function. To test this hypothesis, we analyzed the expression of antioxidation enzymes. HFHC diet feeding resulted in a significant increase in MDA level, and largely decreased the antioxidation enzymes including SOD, GSH, GPX, and CAT in the liver as compared to the normal controls (Table 1). Similarly, the mRNA levels of CYP2E1 (Fig. 3a) and Nox2 (Fig. 3b) were also increased in HFHC diet rats liver. Interestingly, compared to untreated HFHC diet group, the SDS treatment significantly reduced MDA and increased SOD, GSH, GPX, and CAT levels in a dose dependent manner. Further analysis indicated that SDS dose-dependently suppressed CYP2E1 and Nox2 mRNA expression in the liver. Therefore, these results suggest that SDS can protect rat from NASH through inhibiting the liver oxidative stress.

Table 1 Effects of SDS on liver MDA and SOD, GSH, GPX, CAT contents in NASH rats
Fig. 3

Dose-dependent inhibitory effects of SDS (150 mg/kg and 300 mg/kg) on hepatic CYP2E1 (3a) and Nox2 (3b) mRNA expression in liver with NASH-induced by high-fat and high-cholesterol diet in rats. (Data are mean + SD, n = 10 per group. ##P < 0.01 compared to normal control; *P < 0.05, **P < 0.01 compared to NASH model)

Our preclinical studies demonstrated that SDS protects rat from HFHC diet -induced NASH through suppressing the oxidative stress-induced liver damages, as evidenced by the results that SDS significantly reduced the increased MDA and increased the suppressed antioxidation enzymes, like SOD, GSH, GPX, and CAT, in the NASH-injured liver. At the same time, SDS significantly reduced the increased CYP2E1and Nox2 mRNA expression in the liver. These results suggest that SDS can protect the liver from NASH-induced injury, which is most likely to take place through the inhibition of oxidative stress mediators. In this experiment, rats were treated by oral administration of salidroside from 9 weeks to 14 weeks. By the ninth week, mild to moderate pathology should be estabilished. Therefore, salidroside can recover the severe pathology after the full development of the pathology.

Oxidative stress is significantly closely associated with NASH. Antioxidants can ameliorate the development of NASH formation [16]. The current work revealed that SDS rendered the increased CYP2E1 less pronounced in injured liver with NASH in rats. The CYP2E1 enzyme is a hepatic cytochrome P450 isoform, which create free radicals in phase I enzymes [17]. CYP2E1 is critically important in NASH development by promoting oxidative, inflammation. CYP2E1 overexpression results in increased oxidative stress and nitrosative stress in mouse model of non-alcoholic fatty liver [18]. But CYP2E1-null mice can prevent NASH progression [19]. The fact that SDS can prevent the upregulation of the cytochrome P450 enzyme CYP2E1 suggests that SDS exert hepatoprotection by acting early in the process of oxidative stress, which is probably capable of blocking the entire cascade of the process that leads to liver injury and inflammation. However, the precise celluar and molecular mechanisms by which SDS bind to targets upstream of CYP2E1 remains to be elucidated.

The results of the current study also revealed that SDS treatment reduced the rate of upregulation of Nox2 mRNA expression in the NASH rat model. Nox2 is a membrane-bound enzyme complex. It has been shown to be involved in cellular respiratory bursts and free radical production in a variety of cells, including hepatocytes [20]. Nox-2-derived reactive oxygen species (ROS) may be involved in the activation of inflammatory apoptotic pathways. NOX2-generated oxidative stress is associated with severity of liver steatosis in patients with non-alcoholic fatty liver disease [21]. For this reason, Nox2 has been proposed as a potential therapeutic target to reduce ROS-related injury, such as ischemia-reperfusion associated liver injury. It has been reported that NO donor KMUP-1 improves hepatic ischemia-reperfusion and hypoxic cell injury by inhibiting Nox2- and reactive oxygen species (ROS)-mediated inflammation [22].

The CYP pathway is known to be coupled with the NOX pathway [23, 24]. The increased expression of CYP2E1 leads to the generation of more free electrons, which is coupled with the conversion of NADPH to NADP+ via Nox2 and/or Nox4. The CYP2E1 reaction cycle produces ROS as a result of uncoupling of the reaction. In addition, Nox2 and Nox4 may promote the recycling of NADP+ to produce superoxides and peroxides, which can further result in the generation of peroxides and ROS through the Fenton chemistry. These CYP2E1/NOX2-coupled reactions increase the caspase-3 activity, induce DNA fragmentation, and ultimately result in the apoptosis in liver tissues [20]. This is characterized by NASH-induced steatosis in liver. In this way, the Nox2 pathway is another therapeutic target for diseases that involve oxidative stress [25, 26]. The current results demonstrated that SDS can suppress the increased CYP2E1 and Nox2 expression, suggesting that SDS may exert the hepatoprotective effect through inhibition of the CYP2E1/Nox2 coupling reaction, reducing oxidative stress, and ameliorating liver injury caused by NASH. This is the first report to show that SDS prevent NASH via this mechanism of action.

In summary, the current work provides evidence that SDS can prevent liver injury and steatosis in NASH rats by inhibiting oxidative stress. The action probably involves SDS exerting antioxidant actions and the inhibition of free radical–generating CYP2E1/Nox pathway. Although the research have no the highest dose normal control group, literature demonstrated that the dose (150 and 300 mg/kg SDS) used in this study did not pose genotoxic effect in vivo and in vitro [27].

alanine aminotransferase

aspartate aminotransferase

glutathione peroxidase

high-fat and high-cholesterol

nonalcoholic fatty liver disease

nonalcoholic steatohepatitis

nicotinamide adenine dinucleotide phosphate oxidase2

reactive oxygen species

superoxide dismutase

total cholesterol

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This project was supported by Liaoning province nature science fund (201102 051).

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Correspondence to Ning Dai.

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Competing interests

The authors declare that they have no competing interests.

Authors’ contributions

ND was responsible for a conception design. Rats model and qPCR were performed by ZY and TZ at the University of Dalian Medical university. Biochemical test were performed by LG. Data recoding and statistics were performed by HW. The manuscript was written through contributions of all authors. All authors have given approval to the final version of the manuscript.

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Yang, Z., Wang, H., Zuo, T. et al. Salidroside alleviates oxidative stress in the liver with non- alcoholic steatohepatitis in rats. BMC Pharmacol Toxicol 17, 16 (2016).

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  • Salidroside
  • Oxidative stress
  • Non-alcoholic steatohepatitis
  • CYP2E1
  • Nox2


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"Oh....and fuck health care for people who wouldn't otherwise get it (which includes the guys in BOBGOBLIN)."

Many will claim that the next leader of the "Free World" doesn't really believe these things, and perhaps it's true, but so many rushed out to vote FOR him because they do believe those things. From the Virginia KKK Leader: "“The reason a lot of Klan members like Donald Trump is because a lot of what he believes, we believe in.”

This is not some sour grapes speech that I came up with just because Donald Trump - a joke candidate from a satirical, Jonathan Swift-ian world - is the next President of the United States (in fact, we as individuals in this band don't adhere lock-step to a political party, pining instead for an anti-establishment movement of a DIFFERENT sort). Nae, we have always been built upon speaking about women's issues and demographic bullying, so bringing up these implications is not some new territory for us. In fact, it's old hat. However, this IS a realization that the aforementioned, disgusting insinuations and statements have been validated tonight as OKAY by the masses. If all of those things are clearly OKAY to believe, out in the open, in the 21st Century....than, no matter what the President and his future rubber stamp government do, the people themselves are going the wrong way; a way in which they just CANNOT abide by certain groups of people, who they will statistically never meet or deal with, doing things without their permission, oversight, and punishment. And the original BOBGOBLIN concept, where the zenophobia of angry white people was legitimized and stoked by an emboldened leadership - the concept that we dumped in favor of focusing on our music - is, at least in part, unfolding in plain sight tonight. The question for the band now is - will it result in a record? Maybe we already did. I wrote "Feel No Pain" about President Bush and his banking industry buddies, I thought. But if you read the lyrics, it actually fits Donald like 10 times more appropriately.

A notice for either die-hard collectors of BOBGOBLIN music and vids or for the curious: we have made video files for "Danger" and "Sinistar" available on the videos page. These files are much cleaner-looking than even the HD versions on Youtube, so if you want a better-quality video for the BOBGOBLIN archive that I'm sure you all keep on your devices, you can find them here.

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Previous events

Date Event Location
BOBGOBLIN @ DoubleWide Double Wide, Dallas, TX Double Wide, Dallas, TX
BOBGOBLIN @ Vino's Vino's, Little Rock, AR Vino's, Little Rock, AR
BOBGOBLIN @ Quenchers Saloon Quenchers Saloon, Chicago, IL Quenchers Saloon, Chicago, IL
BOBGOBLIN @Click's Live Click's Live, Tyler, TX Click's Live, Tyler, TX
BOBGOBLIN @Doublewide Doublewide, Dallas, TX Doublewide, Dallas, TX
BOBGOBLIN @Summerfest Summerfest, Milwaukee, WI Summerfest, Milwaukee, WI
Red Gorilla Music Festival - SXSW Thirsty Nickel, Austin, TX 78701 Thirsty Nickel, Austin, TX 78701
BOBGOBLIN @ Streets of London Pub - Denver, CO Streets of London Pub, Denver, CO Streets of London Pub, Denver, CO
BOBGOBLIN @ The Underground - Santa Fe, NM The Underground, Santa Fe, NM 87501 The Underground, Santa Fe, NM 87501
BOBGOBLIN @ The Observatory North Park - San Diego, CA The Observatory North Park, San Diego, CA The Observatory North Park, San Diego, CA
BOBGOBLIN @ Troubadour - West Hollywood, CA Troubadour, West Hollywood, CA Troubadour, West Hollywood, CA
BOBGOBLIN @ Time Out Lounge - Tempe, AZ Time Out Lounge, Tempe Time Out Lounge, Tempe
BOBGOBLIN @ The Rock - Tucson, AZ The Rock, Tucson The Rock, Tucson
BOBGOBLIN @ Hoots Pub - Amarillo, TX Hoot's Pub, Amarillo, TX Hoot's Pub, Amarillo, TX
BOBGOBLIN @The Hunt Club - Tulsa, OK The Hunt Club, Tulsa, OK The Hunt Club, Tulsa, OK
BOBGOBLIN @ Curtain Club - Dallas, TX Curtain Club, Dallas, TX Curtain Club, Dallas, TX
BOBGOBLIN @ Lola's Saloon - Ft. Worth, TX Lola's Saloon, Ft. Worth, TX Lola's Saloon, Ft. Worth, TX
BOBGOBLIN @ Surfside 7 - Fort Collins, CO Surfside 7, Fort Collins, CO 80524 Surfside 7, Fort Collins, CO 80524
BOBGOBLIN @ Snowboard on the Block Festival Denver, CO Denver, CO
BOBGOBLIN @ Three Links - Dallas Three Links, Dallas, TX Three Links, Dallas, TX


text:
Welcome to Bogrow Insurance Group

“We lead a growing group of 35 independent agents, which ensures that we are up to date on the latest insurance trends while having the expertise and man power to provide our clients with top of the line service. Are you considering a career change?

Click here for more information.

Excellent Service Experience

We have worked hard to develop a reputation of treating people with care and responding promptly to all concerns.

Insurance Expertise

For over 25 years have continuously educated ourselves in the latest insurance trends keeping up to date and current, to help clients make the best decisions.

Robust Database Management

Technology can be leveraged significantly to provide greater benefit for clients.  Therefore we have invested a lot in utilizing one of the most secure and robust database management systems on the market.

Our Commitment

We believe everyone needs some insurance and no one needs all insurance.  Our commitment is to help you make the best decision based on your personal needs.

Is Medicare Making You Crazy?

With over 25 years of industry experience we know the complicated details, changes and new regulations that frankly no individual should be expected to keep up with.  You would have to work full time just to keep up with it all, and that’s what we’re here for.  The best part is that we work for you, but get paid by the insurance companies!
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Free Consultation

For over 25 years we have been serving clients in the greater Atlanta area with all of their insurance needs. We know the industry and we know how to provide excellent customer service giving our clients the feeling that we are not only experts, but that we really care

Contact Us

Agency Leaders

Bernie Bogrow

Joyce Forgoston Bogrow

David Forgoston

Let's Get In Touch!

We are looking forward to working with you.

Are you an Insurance Agent or thinking about getting into the business? We would love to help you achieve your goals….

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Dunwoody, GA 30350

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text:
Leadership within a Business

How Real Leaders Inspire, Build Culture, Stay Happy, Make Money

Given a half hour to kill in a shopping mall, I prefer to spend it reading greeting cards or books of essays. Not silly or trite sayings and philosophies, but those astute observations that slap you upside the head and make you think: “Hmmm. That’s squares with my experience. I’ll tuck that away for future reference.”

That feeling was the case when I picked up John Addison’s book, Real Leadership: 9 Simple Practices for Leading and Living With Purpose. The author states that his goal was to write about leadership, but in the process he tells his life story—and his rise to become co-CEO of a billion-dollar division of the largest company in the world.

Although I found his challenges in growing the company during “The Great Recession” formidable and his book suspenseful, the real nuggets are his insights on leadership:

On how culture inspires growth and loyalty––

“Our folks weren’t people who saw themselves as working at a job. They were people who saw themselves as part of a cause. And you can’t run a business like that as if it’s an organization because it’s not just an organization. It’s an organism. It’s something people are drawn to because they want to do something great with their lives. It’s a movement. The day you start running it like an organization with org charts and lots of functions all neatly defined is the day it starts to die…. It is a fundamental truth of leadership that applies to any business.”

On how leadership affects personality––

“Leadership is like money. It doesn’t change who you are or make you into a different person. It takes who and what you already were and amplifies that. Any issues you might have, whether it’s with ego, insecurity, the ability to get along with others, or whatever else, are all on display when you step into the spotlight of leadership….”

On ego––

“Big ego is what ultimately spells the death of most businesses…. When new CEOs take over, often the very first thing they do is tell everyone how terrible the person who came before them was and make a big deal out of all the problems that person left behind. That buys them some time and maybe some goodwill. I’ve noticed that politicians tend to do this too, always blaming their biggest problems on the previous administration.”

On motivating people––

“Light a fire within people, not under them.”

On the difference between bosses and leaders––

“Real leaders aren’t the ones who tell others what to do. That’s a boss. Leaders are the ones who inspire everyone else by their dedication, commitment, vision, and work ethic. Just because you have a title doesn’t mean you don’t have to keep earning it.”

On positive thinking as a leader––

“As important as it is to stay positive, don’t ever confuse optimism with naïveté. Be prepared. Know exactly where you stand because it could be sorely challenged by high winds at any time.”

On emotional stability––

“If you’re a leader, you can’t afford the indulgence of having moods. You’ve got to be the one who, when people come to work in the morning, they already know exactly where you stand. You have to be their rock.”

On leaders staying focused––

“When people are going through hell, talking about how hot it is will only make things worse. During difficult times, people need a leader who keeps them focused on what’s possible, not on what’s wrong.”

On the link between money and leadership––

“Money can’t become the thing you focus on. If you do a great job as a leader, you’ll make decent money. But if you make money your goal, if you start to worship it, it will never last. Money is a great servant, but a terrible god.”

On leaving a legacy as a leader and passing the baton to others––

“There is no real success without successors.”

John Addison is the Leadership Editor for SUCCESS magazine and the author of Real Leadership: 9 Simple Practices for Leading and Living with Purpose, a Wall Street Journal and USA Today best-seller. Renowned for his insight and wisdom on leadership, personal development and success, John is a sought-after speaker and motivator. Read more on his blog, and follow John on Facebook and Twitter.


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Learning from Research on Teaching: Perspective, Methodology, and Representation Vol: 11

Product Details
26 Oct 2005
Emerald Group Publishing Limited
448 pages - 156 x 234 x 25mm
Advances in Research on Teaching

This volume is designed to accomplish three primary purposes: illustrate a variety of qualitative methods that researchers have used to study teaching and teacher education; assess the affordances and constraints of these methods and the ways that they focus and shape explorations of teaching; and, illuminate representative questions and findings associated with each method described. The book is organized around three issues that impact research in qualitative paradigms: perspective, methodology, and representation. The first section, 'Perspective: Whom Should I Ask?' explores what can be learned by assessing teaching from different perspectives (teachers, teacher educators, students, parents), emphasizing that the perspective of the respondent influences what we can learn and shapes both our questions and our potential findings. The second section 'Methodology: How Do I Look?' addresses some of the qualitative research strategies that have been used to study teaching, including historical accounts, photos, drawings, and video. The third section, 'Representation: How Do I Show What I Saw?' explores the affordances and constraints of narratives, practical arguments, video ethnography, portfolios, and theater as methods for representing research findings. Qualitative research paradigms typically do not make claims based in the kinds of foundational criteria for generating knowledge that establish bases for generalizability. The book addresses this dilemma by providing findings, insights, and claims from qualitative research that appear to be useful in settings beyond those that generated the data, and thus inform our thinking about teaching and teacher education. In addition, its explorations of the affordances and constraints of qualitative research methods provide insightful and occasionally controversial contributions to our thinking about research on teaching and teacher education.
Listening to Preservice Teachers' Perceptions and Representations of Teacher Education Programs. (A.K. Martin, T. Russell). Student-Led Parent Conferences. (J. Alleman). Letters from my Grand-Students: Recommendations for Future Teachers. (B. Morgan-Fleming, A.F. Marbley, J. White). Teachers' Personal Models of Instructional Design. (S.G. Magliaro, R.N. Shambaugh). A Representative Journey of Teachers' Perceptions of Self: A Readers Theatre. (S. Mcmillan, M.A. Price). Building a Self-Reflective Community: Teacher Development with Exemplar Teachers. (L.M. Brice et al.). Pre-Service Teachers' Images of Teaching. (H.C. Greene, S.G. Magliaro). The Positioning of Preservice Teacher Candidates Entering Teacher Education. (C. Dulude Lay et al.). Learning to Teach with Theatre of the Oppressed. (P. Placier et al.). Theatrical Representations of Teaching as Performance. (S. Schonmann). Living in Tension: Negotiating a Curriculum of Lives on the Professional Knowledge Landscape. (J. Huber, D.J. Clandinin). Video Ethnography and Teachers' Cognitive Activities. (P.Y.K. Chan, R.C. Harris). Looking at Ourselves: Professional Development as Self-Study. (H. Freidus et al.). Discussion. (J. Brophy, S. Pinnegar).

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